Coaching Blog

What's the Difference Between a Professional Coach and an Entrepreneurial Coach?

Posted by Julia Stewart

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What's the difference between a professional coach and an entrepreneurial coach and why does it matter?

I recently received a couple of emails from someone on my mailing list who asked questions such as these. He took issue with a lead-nurturing (a type of marketing) email he received from us in which I frankly advise new coaches to get good coach training and reputable coach certification.

The writer identified himself as an entrepreneur, who offers coaching as one of his services, so I answered him in language I thought he would understand:

I said we were very clear who our ideal student is and he probably wouldn't resonate with our messages, since they are targeted at people who want to become professional coaches, rather than entrepreneurial coaches. I wasn't interested in arguing the relative merits of professionals vs. entrepreneurs, so I neglected to add that I have a strong bias toward professional coaches, for whom training and certification are a must, as opposed to entrepreneurial coaches who generally rely their reputations, experience, and instincts, to coach. That, by the way, is why I started a coach training school that certifies coaches.

A coach used to be considered half professional and half entrepreneur, 15-to-20 years ago, and the Founder of the Coaching Profession, Thomas Leonard, was a perfect example. He started multiple coaching schools and professional organizations, in his lifetime, but was a classic entrepreneur who embodied the creativity, drive, productivity, and ongoing dialogue with his customers, that entrepreneurs are known for. That said, his major contribution to coaching was the turn toward professionalism and he embodied a stellar reputation for integrity, ethics, quality, and service that went way beyond profits.

The two photos above show, on the left, a professional coach who displays an openness and willingness to serve clients. On the right, shows an entrepreneur who's burning with his vision for designing a successful business. Both may be useful to coach with depending on what you want to work on. Neither is automatically better, but the professional coach is more thoroughly defined and has qualities that can be more easily recognized and evaluated.

Since Thomas' death in 2003, a leadership vacuum opened up. Much of it was filled by entrepreneurs who were focused more on marketing and sales gimmicks that drive profitability, than on helping clients grow and reach their goals. There are still a few good entrepreneurial coaches, but unfortunately they are increasingly outnumbered by scam artists and well-meaning wannabe's who may give bad advice.

I've known quite a few people whose lives have been transformed for the better by working with professional coaches. I also have known a handful of people whose lives have been ruined by entrepreneurial coaches. That doesn't mean all professional coaches are great, or that all entrepreneurial coaches are bad. Sometimes the opposite is true. It just isn't that simple, but over the years, I've moved away from the "half-professional/half-entrepreneurial" approach to coaching in favor of primarily being a professional and I advise my students to do the same, because it appears increasingly that professional coaches tend to deliver better results for clients and professional coaching is also a better model for coaching success. 

I've been clarifying the distinction between professional coaches and entrepreneurs with my Coach 100 students for over a decade and realized that it could be helpful to many of our blog readers too, so here goes.

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Whether you are a professional coach or entrepreneurial coach isn't really an either/or choice; it's both/and. Because coaching is still not regulated, so there is tremendous freedom for practitioners. But at the same time, it's the professional side of coaching that is driving much of coaching's positive reputation.

If you're looking for a coach, you may want to use the above table to determine how professional your potential coach is. You have a bit more knowledge and power, because professional organizations define what you can expect. Also, if your coach is a member of the International Coach Federation (ICF), you can file a complaint against a coach-member who fails to uphold the ICF's Code of Ethics.

Remember that lead-nurturing email from above, that advises good training and certification?

Recent research by the ICF found that coaches who get good training are more successful and less likely to quit the profession, while coaching clients say, all else being equal, they prefer to work with certified coaches. If you're new to coaching, my advice is that you get both coach training and certification to increase your confidence and success.

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Topics: professional coach, professional coaching, coach training, Coach 100, ICF, Coach Certification, Thomas Leonard, certified coaches, coaching ethics

4 Reasons You Should Get ICF ACSTH Coach Training, Not ACTP

Posted by Julia Stewart

IAPPC logo 1 8-18-1[UPDATE: December 30, 2021, School of Coaching Mastery has decided to drop its ICF ACSTH accreditation and only teach the IAPPC Positive Psychology Coaching Skills to prepare our graduates for the IAPPC Certified Positive Psychology Coach® credential. This streamlines our program while retaining the flexibility of the ACSTH. The ICF is in the process of making sweeping changes that that are inconsistent with our approach to peer-reviewed research-based coaching that empowers a growth mindset. We wish them well but are thrilled to finally focus completely on what we consider the true future of coaching: Positive Psychology.]

Four Major Reasons ACSTH is Better for Coaches:

  1. You don't have to wait to get your certifications. When you take an ACTP program, you have to complete the entire program, which may take a couple of years, before you apply for ICF certification and sometimes you can't even get your school's certification until then.
  2. You don't have to pay for an ICF Mentor Coach if you don't want one. ACTP programs are required to provide students with ICF mentor coaches, which means everybody has to pay the coach training school for their mentor coach and that makes tuition awfully expensive. But what if you don't care about ICF certification? Most life coaches don't need ICF coach certification, so why should they be required to pay for a mentor coach to qualify for a certification they don't need or want?
  3. You can choose your own mentor coach. You definitely should have your own coach and you should choose that coach carefully. Not every coach is a good fit for every client, so why would you want one assigned to you by your coaching school? When you take an ACSTH program, you can choose your own coach and we can help you find one that is affordable.
  4. You can customize your training to fit your exact preferences. With an ACSTH program, we're free to customize your training program for your exact needs. Take the courses you want to reach the goals that matter to you. You can also take just one module, before you decide to take the whole program. Virtually all our modules can be taken one-at-a-time, although it's much more cost-effective to register for the full program. Don't take an ACTP program, unless you want one-size-fits-all training.

So there you have it! The Certified Positive Psychology Coach Program is less expensive, offers more choice, can fit your needs exactly, and starts giving you those crucial credentials within weeks, instead of forcing you into a long, expensive, one-size-fits-all training. Best of all, by learning the International Association of Positive Psychology Coaches' apprach to coaching, you are learning peer-reviewed research-based positive psychology coaching and are well prepared for the future!

Learn more about the Certified Positive Psychology Coach Program; download the free fact sheet:

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Topics: mentor coach, Coach Certification, Certified Positive Psychology Coach, Life coaching school accreditation, coach training school, Coaching Certificate, Positive Psychology, positive psychology certificate, ACSTH, IAPPC

Do You Need to Be Certified to Become a Coach?

Posted by Julia Stewart

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If you're thinking about becoming a coach, then you may also be wondering if you need to become a certified coach and if so, what certifications do you need?

Some coaches will tell you, "No, you don't need to be certified to become a coach."

I'm going to tell you why that's terrible advice and why you do need to get certified, especially if you're a new coach who wants to succeed. My information comes from my own survey of 2,552 coaches, which is represented by the pie charts, below, plus several large surveys of the coaching industry by organizations, such as the ICF, and my experience working with thousands of coaches.

But don't take my word for it. Once you have the facts, make up your own mind and set yourself up for success.

#1 Reason you need to become a certified coach:

According to research by Coaching Sherpa and others, professional coaches with training & certification earn more, become successful more quickly, and are less likely to drop out of the profession.

According to School of Coaching Mastery's own research, 80.6% of all coaches wish they were more successful. Why lose even one good potential client because you don't have some letters after your name?

Do I need to be certified to become a coach

#2 Reason you need to become a certified coach:

Certification helps distinguish you from non-coaches who call themselves coaches, and who often mislead or even harm clients. As more scandals arise about so-called coaches, authentic professional coaches seek reputable certifications as a way to assure potential clients that they are genuine coaches. In fact, in large-scale surveys by the ICF, coaches consistently cite untrained individuals who call themselves coaches as the number-one problem facing the coaching profession.

#3 Reason you need to become a certified coach:

Rightly or wrongly, most people assume that certified professionals are better than those who are uncertified. Yes, there may be uncertified coaches who are good, but the public doesn't always know who they are. In the absence of a good referral from a trusted friend, many people look for certification, which essentially is a stamp or approval from a trusted source.

#4 Reason you need to become a certified coach:

Your clients probably want you to be certified. According to a survey by the ICF, 84% of actual coaching clients said coaching credentials were "important" or "very important" to them. This runs contrary to what some coaches say, which is that clients don't care about certification. Evidently most do, and the numbers go up according to region, with 91% of the general public (not just actual coaching clients) in Latin America stating that certification is important. Not only that, but according to SCM's own survey, 82.8% of professional coaches said they would feel more competitive if they were certified and 76% said they would sign on more paying clients. 

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#5 Reason you need to become a certified coach:


You probably want to be certified. According to the SCM survey, Do You Need Coach Certification?, which to date has been completed by 2,552 coaches worldwide, when asked if they intuitively want to get certified (in other words, is this what you really want, or is it just what you think you should do), 75.7% of professional coaches said they want to get certified.

Do you need coach certification

#6 Reason you need to become a certified coach:

Someday you may legally need to be. Most people who want to become business, executive, or life coaches wonder if they need credentials in order to legally practice coaching. In most places the answer currently is, "No", but that may change. No one knows for sure what will happen, but having a recognized certification, such as IAPPC, ICF, or IAC, can help grandfather you in, if/when regulation comes.

#7 Reason you need to become a certified coach:

You'll become a better coach. No, letters after your name won't magically make you better. But preparing for an oral certification exam will. I've learned something new with every certification that I've qualified for and I've seen hundreds of other coaches improve, as well. Great coaches tend to be more successful.

#8 Best reason you need to become a certified coach:

Regardless of the laws where you live, if you think like a coach, then you've evolved away from thinking that just having enough to get by is okay, and you actively choose to set yourself up for success in every way possible, instead. You're interested in best practices, not just minimum standards. Coach certification helps set you up for success and it represents coaching best practices.

Given all the good reasons why coaches, especially new coaches, benefit from coach certification, I sometimes wonder why a few coaches persist in telling new coaches they don't need it. Do they secretly want new coaches to fail, so there will be less competition? Are they terrified that the march toward professionalism will leave them in the dust? I don't know. But whenever I write about certification, some disgruntled coach leaves an angry, jeering, or paranoid comment on this blog, or on Facebook, or LinkedIn. UPDATE: See examples of this type of response, below, in comments #5, 6, & 10.

Clearly this is a hot-button issue for some. But if you're a new coach, don't just take advice. Get the facts and decide for yourself.

Take the survey, "Do You Need Coach Certification?". It'll help you decide if certification is right for you, based on your own  answers.

Ready to become a certified coach? Join the Certified Positive Psychology Coach Program. and get certified by the IAPPC when you graduate.

Explore the Certified Positive Psychology Coach Program

Topics: become a life coach, become a coach, become a business coach, becoming a certified coach, Coach Certification, Become a Certified Coach, Certified Positive Psychology Coach, certified coach, certified competent coach, IAPPC

Coaching Trends & the Future of Coaching

Posted by Julia Stewart

Future of Coaching

 

What’s on the horizon for the profession of coaching?

 

 Let’s look at today’s trends and then imagine the implications…

TREND: With artificial intelligence expected to replace many humans in professions that rely on knowledge and linear thought, such as medicine and law, thousands are training for fields, such as coaching, where intuition, creativity, people skills, and communication tools are more difficult to replicate in machines.

TREND: Coaching skills have become wide-spread among workers who manage others.

TREND: Coaching horror stories are on the rise.

TREND: Hundreds, if not thousands, of privately-own coach training schools have formed.

TREND: However, coach training is increasingly found in universities with sky-high tuition.

TREND: As the climate crisis continues to grow, distance communication, working from home, virtual meetings, and other forms of distance work will rise.

TREND: Webinar training tools, video chat, and other distance-learning and communications systems are evolving and improving.

TREND: Scientific Research on coaching is on the rise, proving a peer-reviewed scientific basis for coaching results.

TREND: Positive psychology has become a source of powerful coaching tools.

TREND: It is too late to prevent climate change, climate resilience for seven billion people, is a worldwide goal, and resilience is a top deliverable of positive psychology coaching.

TREND: Neuroscience and neuroplasticity powerfully inform effective coaching interventions.

TREND: Technology will continue to disrupt modern life at an ever-faster pace, with most people experiencing several major transitions in their lifetimes.

TREND: The number of coaching professional organizations and certifications that claim to be the ‘best’ continues to increase.

TREND: Professional coaching can now be found in virtually every part of the world.

TREND: Movements have been afoot, around the world, to regulate life coaching and other forms of professional coaching for decades, but so far, coaching remains unregulated.

TREND: Most coaching clients say they prefer to work with certified coaches.

 

If current trends in coaching continue, what is likely to happen in…

 

10 years:

Coaching Growth: The number of new professional coaches swelling the ranks will continue to grow. The number of professional coaches will level off over time, with a less-prepared, less-motivated coaches dropping out, due to increased competition.

Coaching reach: Coaching will no longer be considered exotic or only for the rich and famous. It is almost as common as personal training, today. In addition, non-professional coaches will exist throughout society and many people will experience the benefits of coaching from childhood onward.

Coaching delivery: Technology will provide coaches with excellent options for coaching their clients internationally, but local in-person connections will continue to be important, as technology continues to integrate online with offline. Coaching in corporate settings may continue to be delivered person-to-person, but most coaching will be likely to be delivered via computers, smart phones, and other mobile devices.

Coaching fees: Coaching fees have traditionally been sky-high since coaching’s inception. Fees will level off, with a furthering split between a relatively small group of elite certified coaches, who deliver high-end, high-paid coaching, and a much larger group of coaches who offer lower-paid services.

Coaching regulation: Professional coaching may be regulated in some countries, with many more in the process of developing regulations. These regulations will require coach-specific training, certification and/or college degrees, as well as adherence to standardized codes of ethics as requirements for coaches who coach for pay.

Coach training: Coach training via teleclass will go the way of the buggy whip. Many privately owned coaching schools will go out of business, leaving mostly coach training schools at accredited universities. Coach training will be delivered via live and recorded multi-media distance learning and less via live training in hotel conference rooms. As universities attempt to take over the job of educating coaches, the cost of coach training will skyrocket (Ex: Currently Penn State University offers the Master of Applied Positive Psychology for Life Coaches, at a cost of over $50,000 for one year of training.)

Coach certification: Coach certification will increasingly move toward research-based coaching skills, with peer-reviewed research generally preferred. To meet this demand, new certifying bodies, like the IAPPC, will emerge as important certifiers of coaches to meet this demand.

Coaching skills:

Certifications and degrees: Consumers will commonly be aware of coaching horror stories and will know not to work with uncertified coaches. There will be no one certification, whether from a not-for-profit organization, or from a school, that dominates or is preferred – this will lead to further confusion amongst those who hire coaches, as well as those who want to become coaches. Newer coaches will have coaching-related degrees, certifications and/or certificates from schools and universities. Older coaches, those with years of coaching experience, but not the newer certifications and degrees, will survive only if they have excellent reputations as effective coaches.

 

20 years:

Coaching will be a mature profession that continues to evolve. Virtually all professional coaches will be trained and certified, and coaching regulation will be the norm. People will expect much more from professional coaches, partly because amateur coaches will be everywhere and partly because the dramatic transformations that occur with high-quality coaching will be expected, not just hoped for. Hyper-complexity, via technology and climate change, will be challenges that prompt people to hire coaches more often.

More dramatically, as a result of coaching's growth, society will evolve, with more people living values-driven lives. People will upgrade their expectations of life and will find creative ways to satisfy their new standards. Non-professional coaches will exist everywhere in society and many people will relate to one another with a ‘coach approach’. It will become common for people to be coached at every stage of life. What is considered masterful coaching today will be considered average professional coaching.

 

30 years:

Society will continue to transform due to the effects of climate change, pandemics, artificial intelligence, and professional coaching, and coaching will be a highly respected profession. Excellent professional coaches will continue to earn high fees, but professional coaching will be regulated virtually everywhere. In addition, people throughout society will be coaching others for free. Since coaching can be used for ‘evil’, there will be both positive and negative effects, but the awareness that comes from coaching and being coached will make it harder to manipulate groups of people. Far more will be expected and required from politicians, business leaders, teachers, coaches, and other leaders. Individuals will live their lives more courageously and having a coach to partner through important transitions, will be considered an absolute necessity, which means virtually everyone will have a coach.

 

What do these coaching trends mean to you, the new coach?

 

  1. The future looks extremely bright for the cream of the crop. If you plan to be a professional coach and you want to be well paid, do whatever it takes to distinguish yourself as one of the best. That includes training, certifications, and evidence-based coaching skills.
  2. If you want to stand out quickly, take advantage of this small window of time to study with a privately-held school that will help put you head and shoulders above this increasingly crowded field. If you can afford to spend $50,000 on your training and there is a good-quality university coach training program that will actually teach you to coach, consider it. Because currently most universities only teach about positive psychology, leadership, and other related fields, but neglect in-depth skills and philosophies that make for great coaching and for coaching success.
  3. Get at least one coach certification from an independent organization, such as the IAPPC. Consider getting more than one such certification, since that may soon be a requirement for practicing coaching where you live and it’s impossible to predict which current organization, if any, will prevail.
  4. Continue to upgrade your knowledge and skills throughout your career. It will help you stay up-to-date on important trends, earn higher fees, and it’ll help you stay in business if/when regulations occurs.
 

The School of Coaching Mastery Certified Positive Psychology Coach Program provides coaches with the skills and certifications they need to prevail now and well into the future. Get the facts about this innovative program...

 

Get Certified Positive Psychology Coach Fact Sheet

 

Topics: coach training, coaching success, Coach Certification, Certified Positive Psychology Coach, coaching schools, get certified, coach training program, coaching career, coach training school, Positive Psychology, experienced coaches, Neuroplasticity, positive psychology coach, IAPPC

Why Tony Robbins Can't Pass ICF Coaching Certification

Posted by Julia Stewart

Tony Robbins Life Coach CertificationThe other day I had a conversation with one of my coaching students about why Anthony Robbins wouldn't pass IAC life coach certification.

On further reflection I realized that he wouldn't pass ICF coach credentialing, nor the new IAPPC coach certification, either. Why is that? Because he engages in some huge life coaching no-no's. I'll explain in a moment...

Maybe it isn't fair to measure what Tony Robbins does by standardized life-coaching models. After all, he calls himself a 'Strategic Interventionist', not a life coach.

Then again, he does have a coaching page on his website that claims he is the "Father of the Coaching Industry". Hmm, that flies in the face of what tens of thousands of coaches say, that Thomas Leonard is the 'Founder of Professional Coaching'.

 

For instance, Thomas Leonard founded both the ICF and the IAC. But...

 

And I'm just guessing here, but this is a really big "BUT": There are quite a few overlaps between Thomas Leonard's approach to coaching (I studied at both his schools, where I received several coach certifications and I was Lead Certifier for the Thomas Leonard Coaching School) and Tony Robbins' approach, which I've studied informally.

I'm a huge Thomas Leonard fan, BUT...it times out that Leonard may have stolen (ahem, borrowed) many of his ideas from Robbins. I'm just speculating, but Tony Robbins' most popular book, Awaken the Giant Within, in which Robbins calls himself a coach, was based on his work with thousands of people over twenty years and was published in 1991. Thomas Leonard founded his first coaching school (the first life coaching school in the world), Coach University, in 1992, with an awful lot of the very same ideas (though there are some key differences).

Not that I think Tony Robbins invented all of his own ideas. Like many entrepreneurs, he seems to have repackaged, renamed and reorganized ideas that were already out there; some new; some ancient.

A few folks trace these ideas back to Jim Rohn, EST, or Landmark. Others trace their early development to the 19th Century American Transcendentalists. But you can find their roots in the words of Jesus Christ and the Buddha, and in even earlier writings and oral traditions from around the world. (This is one of the many reasons why a degree in psychology or social work, even a PhD, won't make you a life coach.)

 

But back to Tony Robbins and why he can't pass life coach certification...

 

REASON #1: Robbins often coaches people who are suicidal. One of the biggest no-no's in coaching is that coaches don't coach people who are mentally ill. And suicidal thoughts are a symptom of some mental illnesses.

The IAC, ICF, and IAPPC all warn against using coaching as a therapeutic tool. The main reason for this rule is that an unskilled coach could actually harm the client. An additional reason is that the coach may expose him/herself to a lawsuit for practicing psychotherapy without a license.

I would not encourage a coach to coach anyone who is in tremendous psychic pain, but I personally have coached clients who had some big issues. In many cases I required them to see a therapist while they worked with me. But they often told me that coaching helped them more than therapy. For some clients, those who are willing to take responsibility for their issues, the tools of coaching are far more empowering than psychotherapy.

Robbins claims he's never lost anyone. If that's true then maybe his strategic interventions aren't as foolhardy as they would be for some coaches. And maybe he's actually saved thousands of lives. In that case, what he does is courageous and extremely valuable.

REASON #2: Sometimes Robbins does most of the talking. This is one of the basic rules of life coaching: Let the client do most of the talking. But Robbins frequently doesn't follow this rule.

I've seen him coach people when he did almost all of the talking. And it appears to work. Why? He reads body language extraordinarily well and he has a keen understanding of human nature. Isn't that true of other coaches, as well? I think it is, but Robbins has decades more experience than most coaches and he's worked with thousands of people. Most coaches can't scratch the surface of what Robbins has already accomplished and their skill levels reflect that.

Still, talk too much in a coaching session and both the IAC and ICF will fail you. In most coaching sessions, I think they are right. But there may be exceptions...

REASON #3: Robbins makes rude jokes about his clients, often when they are deeply suffering. As one of my colleagues said, 'I just thought he did that because he was an a**hole!' Apparently he does it because it jolts the client out of a stuck brain state just long enough for him to shift them into a more empowering thought pattern. And it seems to work!

The IAC, IAPPC, and ICF all recognize that shifting the client's thinking is an important part of good coaching, but using a sledge hammer to do it? That's a great way to lose the client's trust. In most cases, it's better to respect and empathize with the client, especially when they're struggling. Then again, if you have only a short time to coach someone who is in deep trouble, maybe the gloves need to come off...

REASON #4: Robbins doesn't have any coach-specific training. Actually, this is mainly a problem for the ICF. The IAC recognizes that there are good coaches who, like Robbins, have thousands of hours of experience and have been learning for decades everything they can about how to facilitate enormous personal growth and development in others, but who may not have attended an ICF-approved coach training program.

Quality coach training appears to speed up the coach's development, so they can coach competently within a year or so, instead of within ten years, which is what it often takes, for the self-taught. Instead of arguing who is right about this, the IAPPC is experimenting to see what works best. Stay tuned...

Robbins started his journey as a coach while he was still in high school - long before coach training existed. He not only coached his classmates, he claims he read 750 books and attended every seminar on personal growth that he could afford (sometimes attending the best ones several times, so he could master the material). Then he went on to coach thousands of people for decades.

Tony Robbins exemplifies what Malcolm Gladwell says in his book, Outliers: That extreme mastery is the result of about 10,000 hours of experience, rather than the result of extreme talent. Talent is nice, but an obsessive commitment to 'take massive action', as Robbins would say, matters more. 

 

Let's face it, Anthony Robbins really doesn't need life coach certification.

 

He is famous and his results speak for themselves. He gets away with an awful lot, because his clients already know his reputation and trust him, immensely.

So does life coach certification even matter, when it doesn't recognize the skills that such a well-known master coach uses so successfully? It does, but maybe not for the reasons you would think...

IAC, ICF, and IAPPC certification processes are more rigorous to achieve than most coaches realize. They virtually force coaches to get thousands of hours of coach training and practice in order to pass. They won't turn you into Tony Robbins, but they will make you a much better coach.

 

Think of life coach certification as a supportive structure that helps you become the kind of professional coach you'd want to work with.

 

But take everything certifiers say about coaching with a touch of humor. Because these highly-respected certifying organizations may miss a wide range of possible master coaching techniques, regardless of what they say about inter-rater reliability. That just means the certifiers agree with each other; it doesn't mean that their criteria include every form of masterful coaching.

 

If they fail you, remember, they'd fail Tony, too.

 

Don't use either passing or failing life coach certification as an excuse to quit your coaching development. Use it as a challenge to keep going and become the kind of coach who can turn around a client's life in minutes.

By the way, Tony Robbins probably is the Father of the Coaching Industry. But Thomas Leonard is the coach who began turning coaching into a profession. Both have made enormously important contributions.

Thomas started the IAC because he was frustrated that ICF life coach certification was leaving out some great coaches. I later started the International Association of Positive Psychology Coaches' Certified Positive Psychology Coach credential, because I became frustrated that IAC life coach certification is also leaving out some great coaches.

 

I'd certify Anthony Robbins.

 

[UPDATE: 5-24-19 In light of new information, I would NOT Certify Tony Robbins.

 

Reason? As I wrote in this blog post, Robbins has made multiple duplicitous and self-serving comments criticizing women who complain about sexual harassment, abuse, and assault without disclosing that he has been accused of such crimes by multiple women, himself. Whether he is guilty as his accusers say, or not, his public comments, lack of disclosure, and disrespect towards women who have been traumatized violates the ethical guidelines of this school, the IAPPC, ICF, IAC, and CCE.]

 

I've definitely learned some new things from him. And I've seen evidence that what he does is highly effective. I've even learned how to use techniques that Thomas Leonard cautioned against.

What do you think? Do you agree that Tony Robbins wouldn't pass ICF or IAC life coach certification? Or am I totally off base?

Want to learn more about becoming a coach?

Get a free Become a Coach eBook here.

 

Topics: ICF, Coach Certification, Thomas Leonard, Tony Robbins, life coach certification, certified life coach, Certified Positive Psychology Coach, Life coaching school accreditation, certified coach, Coach Certification Bootcamp, IAPPC

ICF Credential vs. IAC Life Coach Certification

Posted by Julia Stewart

certified_coach_goldribbon.jpgI interviewed my friend and colleague, Donna Steinhorn, IAC MMC, ICF PCC, on the difference between ICF and IAC life coach certification in a recent live webinar. Unfortunately, the recording was no good, which is one of the of the many reasons that attending a webinar like this live is always your best option.

The feedback from coaches who attended the interview has been awesome. So I'm going to add a few highlights here, in case you missed it.

The two organizations, themselves, are of course, the ultimate authorities on what they do and they change their policies from time to time. So if you're looking for highly detailed info, visit their respective web sites. The ICF's is coachfederation.org and the IAC's is certifiedcoach.org.

Donna has been deeply involved in coach training and certification for many years and is one of only a handful of coaches who have both ICF and IAC coach certifications, which is why I chose her for this interview ~ that, and the fact that Donna is fun to talk with.

Both Donna and I have been on the coach training and certification bandwagon for eternity (Donna is a member of SCM's Board of Advisers) - and we're both rebels, so we have a shared skepticism, as well as support of these two leading professional organizations and their respective credentialing processes.

We began our conversation by noting that there are limitations to both ICF and IAC coach certifications. Each has its own coaching competencies (or masteries, as the IAC calls theirs). Each definitely has its own coaching style, which you need to be able to demonstrate. Neither style encompasses every possible way to coach brilliantly; they're just doing the best they can.

So why are there two professional coaching organizations and certifications? Actually, there are zillions of them - some completely bogus - but these currently are the most well-known. Oddly, the same man, Thomas J. Leonard, the 'Father of Professional Coaching', founded both the IAC and ICF. Thomas founded the ICF in 1995 and later, the IAC in 2003, just before he passed away.

ICF credentialing, as it's called, emphasizes ICF coach training, mentoring and experience, as well as an online test and demonstration of coaching skill. Thomas sought to streamline the process of certification with the IAC, which emphasizes the results of coach training, mentoring and experience, rather than the documentation of it. This makes the IAC certification process a bit simpler, but it's by no means easier, because coaches need to demonstrate masterful coaching skills. Only about 25% of coaches who apply for IAC Coach Certification pass on the first try.

The ICF has three levels of coaching credentials: The Associate Credentialed Coach (ACC), The Professional Credentialed Coach (PCC), and the Master Credentialed Coach (MCC). The IAC currently has only one certification, the Certified Coach (IAC-CC), but from what I've observed, the level of coaching skill required by the IAC is roughly comparable to the ICF MCC. [UPDATE: the IAC eventually added another 'intermediate' level of certification, as well as a basic "practitioner" level. And the renamed their original certification the Master Masteries Coach.]

Finally, the ICF has two pathways for credentialing: The portfolio route allows you to get your coach training anywhere [UPDATE: This one is being eliminated in 2022] and the accreditation path requires you to study at an ICF accredited coach training school. The IAC doesn't require demonstration of coach training, just the results of it: masterful coaching skills. I know most IAC Certified Coaches and I believe all of them have had substantial coach training and/or mentor coaching. Donna says there may have been one coach who passed without being trained.

I asked Donna if there were any hidden costs to getting certified by either organization. She mentioned the mentor coaching requirement by the ICF, which would cost you about $350 - 400 per month, but Donna doesn't consider that a hidden cost, since all coaches need to have their own coaches at all times. Personally, I don't think anyone needs a coach every minute of their life, but coaches are foolish if they don't work with successful coaches of their own. I worked with two excellent coaches while I prepared for IAC Coach Certification.

What, in Donna's opinion, is the best benefit of getting certified? She considers the coach directory on the ICF website, which only lists ICF credentialed coaches, to be by far the best benefit, because it brings her a steady stream of potential clients. We agreed that the IAC would do well to offer such a benefit to its own membership.

Finally, which coaches need certification most? Donna says corporate coaches and perhaps executive coaches, since companies usually want to see credentials. She doesn't believe life coaches need to be certified, but I've seen anecdotal evidence that clients are screening life coaches more carefully than they used to. Even new life coaches are telling me that potential clients ask about training and certification.

Potential coaching clients are asking more questions than they used to about their coaches' backgrounds. Increasingly, they are looking for evidence-based coaching and neither the IAC's nor the ICF's certifications are based on peer-reviewed research.

School of Coaching Mastery has been accredited by the ICF and licensed by the IAC, but our Certified Positive Psychology Coach program now prepares coaches for the IAPPC's certification.

Why? Because modern coaching needs to be informed by research and this is the organization that reflects that.

So there you have the Readers Digest version of the ICF Credentialing vs. IAC Life Coach Certification interview.

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Topics: certification requirements, coach training, coaching clients, ICF, Coach Certification, Thomas Leonard, certified coaches, Donna Steinhorn, IAC, certified coach, coach credential, IAPPC

The Top 10 Worst Advice We've Ever Heard About Becoming a Coach

Posted by Julia Stewart

 

I truly love coaching. So much so, that I've devoted the last 15 years of my life to it (The last 9 years have been about helping life coaches, business coaches, and executive coaches succeed via School of Coaching Mastery).

Why? Because truly great coaching melds optimism, personal growth, relationship skills, and helping people be their very best. Plus, it's fun, inspiring, and a great way to make a living, unless you are one of the unlucky souls who get snagged by the wrong advice, like the poor sap JP Sears portrays in the How to Be a Life Coach (Not) video, above.

JP is playing for laughs. But here's the sad part: What he says and does in this skin-crawling satire of a life coach, is remarkably close (even identical, in some cases) to advice given by hundreds of self-proclaimed expert "coaches". You'll recognize them by the yachts, sports cars, and private planes they like to pose in front of, or in the opposite extreme, the spiritual, heart-centered props and rhetoric they used to sell their Law of Attraction "abundance" programs. Yuk.

These coaches are fake. Most don't coach at all (even if they call what they do "coaching"), or they use coaching skills to manipulate their customers into buying more and more products and programs, instead of employing those skills to help their customers succeed. This violates basic ethical practices in professional coaching.

You see, if you succeed, you won't need to buy any more advice from them, and that's no good for their bottom lines.

Here's a Top Ten List of Bad Advice for Coaches. Beware...

  1. You can't make a living as a life coach. Oh really? Why then, has coaching been one of the fastest growing professions for the past two decades? The US Bureau of Labor Statistics says professional and business services, such as  coaching, is one of the one of the fastest-growing sectors, right now. If anyone tells you that you can't make a living as a coach, ask yourself why they said that. Did it come from your sour-puss brother-in-law who pours negativity on every new idea? Maybe get a second opinion. Or does it come from a friend-of-a-friend who went broke trying to become a coach? Probably they took some of the following advice. Read on...
  2. Quit your job. If coaching is growing so fast, why not just quit your job and start coaching? Because, unless you are hired by a company, like Google, to coach their employees, you probably will be starting your own coaching business. And no business, no matter how successful it becomes, is profitable on Day One. And nobody is going to cut you a full-salary paycheck two weeks after hanging out your shingle. It takes time. Either keep your current job, or work part-time to cover your bills, while you build your awesome new business. Otherwise, terror over not having enough to cover the mortgage will make you desperate and that's when you'll become vulnerable to the following scams...
  3. Learn internet marketing. Internet marketing is a seductive hotbed of get-rich-quick schemes. Self-proclaimed million-dollar-coaches, seven-figure-coaches, wealth coaches, and gurus of every stripe will offer to teach you how to "Explode Your Profits!!!", "Live a Life of Abundance!", and more, with free webinars, cheap products, expensive workshops, and incredibly high-priced "coaching", "mentoring", or "personal advising" programs. Coaches who have been ensnared by these snake-oil salesmen have gone bankrupt, lost their homes, and more. The only people who get rich quick in this world, are the people selling the products and often even they are faking their own "success". Avoid their advice at all costs, especially if it includes...
  4. You must have a niche to succeed. I was lucky. I studied coaching with Thomas Leonard, the Founder of the Coaching Profession, who taught his students, flat out, that you don't need a niche to succeed with coaching. It's fine if you don't have one, especially when  you start out. If you develop one over time, that's fine too, but don't sweat it. Why do "experts" keep saying all coaches must have niches? Because new coaches, by definition, don't have niches, and once they "discover" that not niching will prevent them from getting clients, they go into the same fear-fueled panic that plagues coaches without enough income - and then they are ripe for all the hype internet marketers throw at vulnerable new business owners - and they start buying workbooks, seminars, and "coaching programs" that will help them discover their niches. I just talked to a former student of mine, a smart, talented, accomplished coach; who says she spent the last year taking classes and doing exercises to find her niche. It was both expensive and time-consuming and none of it helped her get clients. She's feeling a bit bitter, just like coaches who follow this bad advice...
  5. Get a web site immediately. If you're a web developer, this is the advice you'll give every new business owner. But many businesses, including most coaching businesses, don't get clients via their websites. What? Nobody will take you seriously if you don't have a web site, you say? Tell that to the thousands of successful coaches who didn't get web sites until after they'd been coaching for two or three years (including me). In the meantime, use a directory listing or Facebook page, or LinkedIn profile as your web address. You'll save time and money and will have more flexibility in developing your web presence over time. Plus, a successful coaching site needs thousands of visitors and in order to get them, you will either need to become a search engine optimization (SEO) expert, or you'll have to hire one. Then again, you'll need a web site in order to do what internet marketers say you must do in order to make millions...
  6. Sell products. These can be information products, such as audio and video recordings, workbooks or eBooks, anything to build up multiple streams of income, because you can't make a living as a coach, right? I fell for this for about a year and made much less money than I had when I just coached one-to-one. If you enjoy creating products, that's good, but unless you have thousands of people on your email list, you'll hardly sell any of them. Not nearly as good a return on investment as coaching one-to-one, which according to the most recent ICF coaching survey, pays over $200 per hour. Avoid the "products" stream at least until you have a stable full practice and you'll never have to fool with this advice...
  7. Get a sales funnel. This is another tool that only works if you have a big email list (it took me years to build mine), or fantastic SEO. Big companies often do use sales funnels effectively, but if you're a new coach, it's unlikely that a funnel will do anything but waste your time and money. Good coaches make most of their income coaching their clients and may supplement that with other services, and perhaps later on, a few products. If you're a new coach, studiously avoid this one and definitely the next...
  8. Max out your credit card. Or raid your daughter's college fund. Take out a second mortgage. Or sell one of your cars. This is the kind of bad advice fake "coaches" give when a customer tells them they aren't succeeding and are too broke to buy a $15,000 - 40,000 Platinum Program to get the information they really, really need to succeed. Again, if you're getting desperate, you will be more susceptible to this underhanded sales scheme. In fact, economic behaviorists have discovered something they call the "sunk-cost fallacy", in which people who are losing money, will continue to spend in a desperate attempt to recoup what they've lost. You see this all the time in casinos. And it's one reason marketing funnels work. The more someone spends, but doesn't quite get what they need, the more likely they will keep spending on the same stuff. I thought I was too smart for this, until I caught myself doing it, once. I was feeling a little desperate at the time, which is one reason why the following advice is so terrible...
  9. Don't get coach training. There's an old coaching guard out there that never got training, because there was none when they started coaching. Coaching scammers and internet marketers point to those veteran coaches as proof that nobody needs coach training. Why would they do that? Because a good coach training program will give you confidence, teach you what works, and warn you about what to avoid. Not good for those who want to prey on you. By the way, the ICF has found that coaches with training become successful more quickly, make more money, and are less likely to get discouraged and quit the profession. Good training is a lot less expensive than losing your shirt. And that brings us to our final bit of terrible advice...
  10. Don't get coach certification. Again, some coaches will angrily fight the idea that they need any type of credential. I suspect the anger is a cover for insecurity and more than a little paranoia. Because, once you're certified by a reputable organization, that fear tends to vanish, and because you've got a stamp of approval from a trusted source, that says you've got the right stuff. Will your clients ask you about it? Some will; some won't. Why lose even one client, because you didn't bother to get certified? According to the ICF, 84% of actual coaching clients say, coach certification is an important consideration for them. In some parts of the world, that percentage is even higher.

So there you have the worst possible advice for new life, business, and executive coaches.

If you don't have the training and certification you need yet, the ICF can point you to where to get it. And you can also get it here:

Check Out Coach Training Programs Here.

 

 

 

Topics: executive coach, coach training, Business Coaches, Life Coaches, Coach Certification, Thomas Leonard, becoming a coach

Coach Certification: Should the ICF and IAC Change How They Certify Coaches?

Posted by Julia Stewart

Coach Certification

Coach Certification: The Great Debate

The ongoing debate about coach certification, coaching qualifications, and the profession of coaching was raised again today by Kerryn Griffiths, who runs ReciproCoach (an organization that has formalized the old laissez faire practice of buddy coaching, as a method of gaining practice for coaches) in an article called, "Where is coaching regulation headed?" Her article, which is only available to members of ReciproCoach, offers the rather alarming proposal that currently certified coaches might not be allowed to coach, anymore. While I disagree that this is a legitimate worry, I share some of the questions raised by Kerryn, as well as by the authors of a research paper liberally quoted by her: "From Competencies to Capabilities in the Assessment and Accreditation of Coaches (Bachkirova and Smith, 2015).

The process of certifying coaches based on competencies dates back about 20 years and it has been challenged many times. Does it really measure quality coaching? Do certified coaches really coach any more effectively than those who aren't certified? Which certification process is best? What does the research say?

I've been grading coaching sessions using coaching models invented by me, or by Thomas Leonard, or by the ICF, or IAC for over twelve years. What I can tell you is that none of the models I've used is perfect. They all miss possible approaches to coaching, because coaching is a process created in the moment by coaches and their clients and coaching models are all based on past experience.

Also, the coaching models currently in use by the ICF and IAC are not based on research, mainly because they were created before much research had been done on coaching. However, some recent research supports the skills the IAC and ICF advocate. For instance, asking is indeed usually more useful than telling and asking, "how?" tends to be more useful than asking, "why?".

My main complaints with both ICF and IAC certification models is that they really are both styles of coaching; they do not represent all good coaching. If you sent me two recordings of coaching sessions, one that passed ICF certification and the other that passed the IAC, I'm pretty certain I could tell you which was which. (Come to think of it, please don't send me any coach recordings. I'm busy enough, thanks.)

Also, competency-based coaching (the IAC calls their IP, "masteries", but the certification is still competency-based) has a way of limiting options and it encourages a tendency toward perfectionism in both coaches and certifiers. Perfectionism is fear-based (fear of being found flawed) and leads to constriction, limitation and less innovation; hardly good qualities for coaching.

In my opinion, there are at least a thousand styles of coaching that could be effective with the right clients in the right circumstances and most haven't been invented, yet.

A few years ago, I started telling my students who sat for certification, "Surprise me. I'd love to learn something new from you." And a few of them have, indeed, opened my eyes to new possibilities. Most coach certifications aren't like that.

But research has its limitations, too. Findings are sometimes only valid within a very narrow set of conditions and sometimes researchers miss or confuse what's really going on. In the end, all we ever have is our best guess. That doesn't mean we shouldn't investigate, only that we need to hold our findings lightly.

So is it worthwhile getting certified? I think it is. For one thing, most coaches want to be certified for some great reasons. Plus, if you can shoe-horn yourself into one of these coaching styles, you probably have many coaching tools in your tool belt and you know how to use them. Don't worry if every session you do wouldn't pass. Do remember that these coaching styles represent less than 1% of what may be effective. A few years ago, I suggested Tony Robbins couldn't pass ICF or IAC certification. What's the difference? Here's a brief comparison of ICF and IAC certifications.

New certifications and certifying organizations may come along. They might be better. Bachkirova and Smith offer an interesting model based on capabilities. I'll need to hear it in action before I jump on board. Presumably, they will research it, first.

My personal opinion is that most certifications focus too much on the coach and not enough on the client, where the evidence of success can be observed. Does the client open up to more possibilities, have insights and increased clarity that lead to enthusiasm, growth and solutions, plus action plans, supportive infrastructures and next steps? If clients are revisited days or weeks after the coaching, will certifiers find that they followed through on plans made during coaching and their lives are indeed transformed? If so, who cares how the coach got them there? The ICF and IAC do look at these, but I'm suggesting they mostly look at client outcomes, rather than coaching behaviors. I'm guessing researchers will be looking at both.

When enough research has been done, maybe - this is a BIG maybe - coach certification will be perfected.

In the meantime, the ICF is the main game in town. The IAC offers an alternative, but needs to certify a lot more coaches to stay competitive. I've heard a suggestion that they let their licensees start certifying coaches for them and that may be a great solution. In any case, if coaching is ever regulated in your country, being certified by the ICF or IAC will likely grandfather you in.

Coaching schools, such as School of Coaching Mastery, often offer their own coach certifications.

Are you interested in getting coach certification?

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Topics: ICF, Coach Certification, Thomas Leonard, Tony Robbins, life coach certification, IAC, Masteries

How Does Positive Psychology Coaching Work?

Posted by Julia Stewart

Positive Psychology CoachingI've blogged a lot about positive psychology coaching, in the past couple of years. It gives coaches and their clients a precision instrument for building happiness, success, and ease. But recent discoveries that point to how and why positive psychology works are truly fascinating! 

You probably already know what positive psychology coaching is; it's evidence-based coaching that puts in action what positive psychology researchers have discovered about the power of positivity and how it promotes happiness, health, and success.

But just exactly how does positive psychology coaching promote happiness, health, and success? 

Well, there are a number of scientific theories, such as systems theory and quantum theory, that can help to explain how positive psychology coaching works, but the explanations are speculative, at this point. No one has yet traced those theories, step by step, to document how exactly they influence human behavior and outcomes. It just makes sense that they do.

The field of neuroscience, on the other hand, thoroughly tracks what happens during insights, actions, learning, and repetition, explaining in detail what happens and why.

Neuroscience explores how the brain works via brain scans and other high-tech tools. It literally looks at what goes on in the brain at the cellular, and even the molecular levels, and they are quite surprising!

In fact, some coaching leaders, most notably, David Rock, go so far as to say neuroscience is the scientific field most closely related to coaching, in part, because it came of age during the decades when coaching was being born, so coaching has relied heavily upon it.

In my opinion, however, positive psychology is an even better fit with coaching, because not only did it develop at exactly the same time as coaching, but positive psychologists and coaches ask exactly the same fundamental question: 

What makes people happy, healthy, and successful?

Contrary to previous assumptions, an absence of mental illness does not automatically produce happiness, health, and success. That latter state, often referred to as well-being, is a separate thing. It can exist, counter-intuitively, along side mental illness, or it can be completely absent in someone who is free of mental illness. 

It follows then, that if we want to be happy (and everyone, from the Dalai Lama to Tony Robbins, says that's what every human being really wants), we need to understand the tools that produce happiness.

And here's critical news for coaches: getting what we want doesn't make us happy, at least not for more than a day or two. Happiness is literally an inside job. Anyone can have it, regardless their circumstances or mental health.

Up until now, only a lucky few stumbled onto the tools that produced lasting happiness. Yes, philosophers and spiritual teachers theorized and taught how to lead the good life for millenia, but they didn't always get it right. Today, maybe, just maybe, we can get it right - for everybody.

So that's the job of positive psychology researchers and the professionals who apply positive psychology in their coaching. And here's how and why, according to neuroscience,  it all works so well:

  • The brain and mind are intimately connected. Scientists disagree on which creates which, but evidence suggests they create each other and the mind definitely influences the brain.
  • The brain grows and changes throughout life, making learning possible and desirable into old age. In fact, dementia might be thought of as the cessation of learning.
  • New brain growth is triggered by new insights and learning, creating new neural maps. This is called, neuro-plasticity.
  • Neural maps develop when existing neurons fire, then wire, together. Sometimes new neurons are produced, as well.
  • Neural maps drive our assumptions and habits, saving us time and energy when we repeat experiences and actions, but those assumptions and habits may not be as resourceful, or flexible, as needed, when clients step up to new and bigger things, so they need to be replaced by new neural maps.
  • More repetition creates stronger bonds within neural maps that are frequently used. Think: recording a song onto a cassette tape, rather than downloading it to your iPhone. Stronger bonds require more time to develop.
  • Our internal chatter also creates neural maps - and it may be even more influential than our actual experiences!
  • We can intentionally direct our thoughts and emotions to create more positive and resourceful neural maps. This is called, self-directed neuroplasticity.
  • Because neural maps develop according to what we think and feel, positive thoughts and feelings don't just make us happy now, they also make it more likely we'll be happy later, regardless our circumstances.
  • People who experience more positivity on a regular basis are more likely to thrive and experience success.
  • Coaches who assist clients in developing resourceful neural maps are practicing coach-assisted neuroplasticity.
So solving your client's problems, or even helping them get what they want, falls short of positive psychology coaching's true power to transform client's lives from striving to thriving.
 

 

Is all this making your brain hurt? Take a musical "happy break".
 

 

 

 

 

 

 

 

Learn more here:
 

 

 
Become a Certified Positive Psychology Coach

Topics: Coaching, coach training, coaching success, Coach Certification, Tony Robbins, Positive Psychology, positive psychology coaching, Martin Seligman

New Stanford Study Says CEOs Want a Lot More Executive Coaching

Posted by Julia Stewart

Executive Life CoachingEverybody knows that CEOs and Executives are the folks who all have high-priced executive life coaches. But a new study from Stanford University says there's a big gap between the number of executives who want coaching and the number who actually get it.

How many executives want coaching? According to Stanford, virtually 100% want coaching and consulting. How many actually get it? Only 34%. That's a lot of need for executive coaching services that's not being met.

By the way, what's the difference between life coaching and executive coaching? Not much, according to Sherpa. Executive coaches use many of the same communication and awareness-building skills that life coaches use. The difference is largely in who gets coached and how much is charged for it, with executive coaches averaging roughly double what life coaches charge. 

To become an executive coach it's important to have a recognized coach certification. Currently ICF certification is preferred by large organizations but many accept other certifications, as well. You also need experience, a great track record and training in areas like positive psychology. Understanding corporate politics may matter, but some coaches say it's more advantageous to come from a background that's completely different from that of big business. To understand why, read the four main reasons CEOs and executives want coaching...

Why do 100% of CEOs and Executives want coaching?

  1. They want to learn how to handle conflict better. 
  2. They want to learn to mentor and develop talent.
  3. They need to learn to share leadership and delegate.
  4. They need to improve team building.
These skills are all about cooperation, not the competitive, swim-with-the-sharks approach that the upper echelans of business are known for.
 

 

What are CEOs and Executives NOT interested in? Motivation, compassion, empathy; these life coaching 'soft' skills aren't sought after by executives, but can be powerful add-ins when combined with the more tangible wants, above. Smart coaches have always marketed and sold what clients want, while adding in important soft skills as their 'secret sauce'.

 

 
CEOs and executives also want advice, because they make big decisions daily and they know they don't know it all. But there's a big difference between wanting advice and taking the advice given. That's where coaching skills trump consulting. Coaches communicate in ways that make it far more likely that clients will act upon good ideas.
 

 

For more on why CEOs value executive coaching, watch this Forbes video interview of Google CEO, Eric Schmidt, who says the best advice he ever got was to get a coach.
 

 

Want to become an executive coach? Get the coach training and certification you need. If you're a high achiever, get your own executive coach, as well.
 

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Topics: executive coach, executive coaching, ICF, life coach salary, Coach Certification, Become a Certified Coach, Life Coaching, Positive Psychology

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