Coaching Blog

Coaching Trends & the Future of Coaching

Posted by Julia Stewart

Future of Coaching

 

What’s on the horizon for the profession of coaching?

 

 Let’s look at today’s trends and then imagine the implications…

TREND: With artificial intelligence expected to replace many humans in professions that rely on knowledge and linear thought, such as medicine and law, thousands are training for fields, such as coaching, where intuition, creativity, people skills, and communication tools are more difficult to replicate in machines.

TREND: Coaching skills have become wide-spread among workers who manage others.

TREND: Coaching horror stories are on the rise.

TREND: Hundreds, if not thousands, of privately-own coach training schools have formed.

TREND: However, coach training is increasingly found in universities with sky-high tuition.

TREND: As the climate crisis continues to grow, distance communication, working from home, virtual meetings, and other forms of distance work will rise.

TREND: Webinar training tools, video chat, and other distance-learning and communications systems are evolving and improving.

TREND: Scientific Research on coaching is on the rise, proving a peer-reviewed scientific basis for coaching results.

TREND: Positive psychology has become a source of powerful coaching tools.

TREND: It is too late to prevent climate change, climate resilience for seven billion people, is a worldwide goal, and resilience is a top deliverable of positive psychology coaching.

TREND: Neuroscience and neuroplasticity powerfully inform effective coaching interventions.

TREND: Technology will continue to disrupt modern life at an ever-faster pace, with most people experiencing several major transitions in their lifetimes.

TREND: The number of coaching professional organizations and certifications that claim to be the ‘best’ continues to increase.

TREND: Professional coaching can now be found in virtually every part of the world.

TREND: Movements have been afoot, around the world, to regulate life coaching and other forms of professional coaching for decades, but so far, coaching remains unregulated.

TREND: Most coaching clients say they prefer to work with certified coaches.

 

If current trends in coaching continue, what is likely to happen in…

 

10 years:

Coaching Growth: The number of new professional coaches swelling the ranks will continue to grow. The number of professional coaches will level off over time, with a less-prepared, less-motivated coaches dropping out, due to increased competition.

Coaching reach: Coaching will no longer be considered exotic or only for the rich and famous. It is almost as common as personal training, today. In addition, non-professional coaches will exist throughout society and many people will experience the benefits of coaching from childhood onward.

Coaching delivery: Technology will provide coaches with excellent options for coaching their clients internationally, but local in-person connections will continue to be important, as technology continues to integrate online with offline. Coaching in corporate settings may continue to be delivered person-to-person, but most coaching will be likely to be delivered via computers, smart phones, and other mobile devices.

Coaching fees: Coaching fees have traditionally been sky-high since coaching’s inception. Fees will level off, with a furthering split between a relatively small group of elite certified coaches, who deliver high-end, high-paid coaching, and a much larger group of coaches who offer lower-paid services.

Coaching regulation: Professional coaching may be regulated in some countries, with many more in the process of developing regulations. These regulations will require coach-specific training, certification and/or college degrees, as well as adherence to standardized codes of ethics as requirements for coaches who coach for pay.

Coach training: Coach training via teleclass will go the way of the buggy whip. Many privately owned coaching schools will go out of business, leaving mostly coach training schools at accredited universities. Coach training will be delivered via live and recorded multi-media distance learning and less via live training in hotel conference rooms. As universities attempt to take over the job of educating coaches, the cost of coach training will skyrocket (Ex: Currently Penn State University offers the Master of Applied Positive Psychology for Life Coaches, at a cost of over $50,000 for one year of training.)

Coach certification: Coach certification will increasingly move toward research-based coaching skills, with peer-reviewed research generally preferred. To meet this demand, new certifying bodies, like the IAPPC, will emerge as important certifiers of coaches to meet this demand.

Coaching skills:

Certifications and degrees: Consumers will commonly be aware of coaching horror stories and will know not to work with uncertified coaches. There will be no one certification, whether from a not-for-profit organization, or from a school, that dominates or is preferred – this will lead to further confusion amongst those who hire coaches, as well as those who want to become coaches. Newer coaches will have coaching-related degrees, certifications and/or certificates from schools and universities. Older coaches, those with years of coaching experience, but not the newer certifications and degrees, will survive only if they have excellent reputations as effective coaches.

 

20 years:

Coaching will be a mature profession that continues to evolve. Virtually all professional coaches will be trained and certified, and coaching regulation will be the norm. People will expect much more from professional coaches, partly because amateur coaches will be everywhere and partly because the dramatic transformations that occur with high-quality coaching will be expected, not just hoped for. Hyper-complexity, via technology and climate change, will be challenges that prompt people to hire coaches more often.

More dramatically, as a result of coaching's growth, society will evolve, with more people living values-driven lives. People will upgrade their expectations of life and will find creative ways to satisfy their new standards. Non-professional coaches will exist everywhere in society and many people will relate to one another with a ‘coach approach’. It will become common for people to be coached at every stage of life. What is considered masterful coaching today will be considered average professional coaching.

 

30 years:

Society will continue to transform due to the effects of climate change, pandemics, artificial intelligence, and professional coaching, and coaching will be a highly respected profession. Excellent professional coaches will continue to earn high fees, but professional coaching will be regulated virtually everywhere. In addition, people throughout society will be coaching others for free. Since coaching can be used for ‘evil’, there will be both positive and negative effects, but the awareness that comes from coaching and being coached will make it harder to manipulate groups of people. Far more will be expected and required from politicians, business leaders, teachers, coaches, and other leaders. Individuals will live their lives more courageously and having a coach to partner through important transitions, will be considered an absolute necessity, which means virtually everyone will have a coach.

 

What do these coaching trends mean to you, the new coach?

 

  1. The future looks extremely bright for the cream of the crop. If you plan to be a professional coach and you want to be well paid, do whatever it takes to distinguish yourself as one of the best. That includes training, certifications, and evidence-based coaching skills.
  2. If you want to stand out quickly, take advantage of this small window of time to study with a privately-held school that will help put you head and shoulders above this increasingly crowded field. If you can afford to spend $50,000 on your training and there is a good-quality university coach training program that will actually teach you to coach, consider it. Because currently most universities only teach about positive psychology, leadership, and other related fields, but neglect in-depth skills and philosophies that make for great coaching and for coaching success.
  3. Get at least one coach certification from an independent organization, such as the IAPPC. Consider getting more than one such certification, since that may soon be a requirement for practicing coaching where you live and it’s impossible to predict which current organization, if any, will prevail.
  4. Continue to upgrade your knowledge and skills throughout your career. It will help you stay up-to-date on important trends, earn higher fees, and it’ll help you stay in business if/when regulations occurs.
 

The School of Coaching Mastery Certified Positive Psychology Coach Program provides coaches with the skills and certifications they need to prevail now and well into the future. Get the facts about this innovative program...

 

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Topics: coach training, coaching success, Coach Certification, Certified Positive Psychology Coach, coaching schools, get certified, coach training program, coaching career, coach training school, Positive Psychology, experienced coaches, Neuroplasticity, positive psychology coach, IAPPC

Why Tony Robbins Can't Pass ICF Coaching Certification

Posted by Julia Stewart

Tony Robbins Life Coach CertificationThe other day I had a conversation with one of my coaching students about why Anthony Robbins wouldn't pass IAC life coach certification.

On further reflection I realized that he wouldn't pass ICF coach credentialing, nor the new IAPPC coach certification, either. Why is that? Because he engages in some huge life coaching no-no's. I'll explain in a moment...

Maybe it isn't fair to measure what Tony Robbins does by standardized life-coaching models. After all, he calls himself a 'Strategic Interventionist', not a life coach.

Then again, he does have a coaching page on his website that claims he is the "Father of the Coaching Industry". Hmm, that flies in the face of what tens of thousands of coaches say, that Thomas Leonard is the 'Founder of Professional Coaching'.

 

For instance, Thomas Leonard founded both the ICF and the IAC. But...

 

And I'm just guessing here, but this is a really big "BUT": There are quite a few overlaps between Thomas Leonard's approach to coaching (I studied at both his schools, where I received several coach certifications and I was Lead Certifier for the Thomas Leonard Coaching School) and Tony Robbins' approach, which I've studied informally.

I'm a huge Thomas Leonard fan, BUT...it times out that Leonard may have stolen (ahem, borrowed) many of his ideas from Robbins. I'm just speculating, but Tony Robbins' most popular book, Awaken the Giant Within, in which Robbins calls himself a coach, was based on his work with thousands of people over twenty years and was published in 1991. Thomas Leonard founded his first coaching school (the first life coaching school in the world), Coach University, in 1992, with an awful lot of the very same ideas (though there are some key differences).

Not that I think Tony Robbins invented all of his own ideas. Like many entrepreneurs, he seems to have repackaged, renamed and reorganized ideas that were already out there; some new; some ancient.

A few folks trace these ideas back to Jim Rohn, EST, or Landmark. Others trace their early development to the 19th Century American Transcendentalists. But you can find their roots in the words of Jesus Christ and the Buddha, and in even earlier writings and oral traditions from around the world. (This is one of the many reasons why a degree in psychology or social work, even a PhD, won't make you a life coach.)

 

But back to Tony Robbins and why he can't pass life coach certification...

 

REASON #1: Robbins often coaches people who are suicidal. One of the biggest no-no's in coaching is that coaches don't coach people who are mentally ill. And suicidal thoughts are a symptom of some mental illnesses.

The IAC, ICF, and IAPPC all warn against using coaching as a therapeutic tool. The main reason for this rule is that an unskilled coach could actually harm the client. An additional reason is that the coach may expose him/herself to a lawsuit for practicing psychotherapy without a license.

I would not encourage a coach to coach anyone who is in tremendous psychic pain, but I personally have coached clients who had some big issues. In many cases I required them to see a therapist while they worked with me. But they often told me that coaching helped them more than therapy. For some clients, those who are willing to take responsibility for their issues, the tools of coaching are far more empowering than psychotherapy.

Robbins claims he's never lost anyone. If that's true then maybe his strategic interventions aren't as foolhardy as they would be for some coaches. And maybe he's actually saved thousands of lives. In that case, what he does is courageous and extremely valuable.

REASON #2: Sometimes Robbins does most of the talking. This is one of the basic rules of life coaching: Let the client do most of the talking. But Robbins frequently doesn't follow this rule.

I've seen him coach people when he did almost all of the talking. And it appears to work. Why? He reads body language extraordinarily well and he has a keen understanding of human nature. Isn't that true of other coaches, as well? I think it is, but Robbins has decades more experience than most coaches and he's worked with thousands of people. Most coaches can't scratch the surface of what Robbins has already accomplished and their skill levels reflect that.

Still, talk too much in a coaching session and both the IAC and ICF will fail you. In most coaching sessions, I think they are right. But there may be exceptions...

REASON #3: Robbins makes rude jokes about his clients, often when they are deeply suffering. As one of my colleagues said, 'I just thought he did that because he was an a**hole!' Apparently he does it because it jolts the client out of a stuck brain state just long enough for him to shift them into a more empowering thought pattern. And it seems to work!

The IAC, IAPPC, and ICF all recognize that shifting the client's thinking is an important part of good coaching, but using a sledge hammer to do it? That's a great way to lose the client's trust. In most cases, it's better to respect and empathize with the client, especially when they're struggling. Then again, if you have only a short time to coach someone who is in deep trouble, maybe the gloves need to come off...

REASON #4: Robbins doesn't have any coach-specific training. Actually, this is mainly a problem for the ICF. The IAC recognizes that there are good coaches who, like Robbins, have thousands of hours of experience and have been learning for decades everything they can about how to facilitate enormous personal growth and development in others, but who may not have attended an ICF-approved coach training program.

Quality coach training appears to speed up the coach's development, so they can coach competently within a year or so, instead of within ten years, which is what it often takes, for the self-taught. Instead of arguing who is right about this, the IAPPC is experimenting to see what works best. Stay tuned...

Robbins started his journey as a coach while he was still in high school - long before coach training existed. He not only coached his classmates, he claims he read 750 books and attended every seminar on personal growth that he could afford (sometimes attending the best ones several times, so he could master the material). Then he went on to coach thousands of people for decades.

Tony Robbins exemplifies what Malcolm Gladwell says in his book, Outliers: That extreme mastery is the result of about 10,000 hours of experience, rather than the result of extreme talent. Talent is nice, but an obsessive commitment to 'take massive action', as Robbins would say, matters more. 

 

Let's face it, Anthony Robbins really doesn't need life coach certification.

 

He is famous and his results speak for themselves. He gets away with an awful lot, because his clients already know his reputation and trust him, immensely.

So does life coach certification even matter, when it doesn't recognize the skills that such a well-known master coach uses so successfully? It does, but maybe not for the reasons you would think...

IAC, ICF, and IAPPC certification processes are more rigorous to achieve than most coaches realize. They virtually force coaches to get thousands of hours of coach training and practice in order to pass. They won't turn you into Tony Robbins, but they will make you a much better coach.

 

Think of life coach certification as a supportive structure that helps you become the kind of professional coach you'd want to work with.

 

But take everything certifiers say about coaching with a touch of humor. Because these highly-respected certifying organizations may miss a wide range of possible master coaching techniques, regardless of what they say about inter-rater reliability. That just means the certifiers agree with each other; it doesn't mean that their criteria include every form of masterful coaching.

 

If they fail you, remember, they'd fail Tony, too.

 

Don't use either passing or failing life coach certification as an excuse to quit your coaching development. Use it as a challenge to keep going and become the kind of coach who can turn around a client's life in minutes.

By the way, Tony Robbins probably is the Father of the Coaching Industry. But Thomas Leonard is the coach who began turning coaching into a profession. Both have made enormously important contributions.

Thomas started the IAC because he was frustrated that ICF life coach certification was leaving out some great coaches. I later started the International Association of Positive Psychology Coaches' Certified Positive Psychology Coach credential, because I became frustrated that IAC life coach certification is also leaving out some great coaches.

 

I'd certify Anthony Robbins.

 

[UPDATE: 5-24-19 In light of new information, I would NOT Certify Tony Robbins.

 

Reason? As I wrote in this blog post, Robbins has made multiple duplicitous and self-serving comments criticizing women who complain about sexual harassment, abuse, and assault without disclosing that he has been accused of such crimes by multiple women, himself. Whether he is guilty as his accusers say, or not, his public comments, lack of disclosure, and disrespect towards women who have been traumatized violates the ethical guidelines of this school, the IAPPC, ICF, IAC, and CCE.]

 

I've definitely learned some new things from him. And I've seen evidence that what he does is highly effective. I've even learned how to use techniques that Thomas Leonard cautioned against.

What do you think? Do you agree that Tony Robbins wouldn't pass ICF or IAC life coach certification? Or am I totally off base?

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Topics: ICF, Coach Certification, Thomas Leonard, Tony Robbins, life coach certification, certified life coach, Certified Positive Psychology Coach, Life coaching school accreditation, certified coach, Coach Certification Bootcamp, IAPPC

ICF Credential vs. IAC Life Coach Certification

Posted by Julia Stewart

certified_coach_goldribbon.jpgI interviewed my friend and colleague, Donna Steinhorn, IAC MMC, ICF PCC, on the difference between ICF and IAC life coach certification in a recent live webinar. Unfortunately, the recording was no good, which is one of the of the many reasons that attending a webinar like this live is always your best option.

The feedback from coaches who attended the interview has been awesome. So I'm going to add a few highlights here, in case you missed it.

The two organizations, themselves, are of course, the ultimate authorities on what they do and they change their policies from time to time. So if you're looking for highly detailed info, visit their respective web sites. The ICF's is coachfederation.org and the IAC's is certifiedcoach.org.

Donna has been deeply involved in coach training and certification for many years and is one of only a handful of coaches who have both ICF and IAC coach certifications, which is why I chose her for this interview ~ that, and the fact that Donna is fun to talk with.

Both Donna and I have been on the coach training and certification bandwagon for eternity (Donna is a member of SCM's Board of Advisers) - and we're both rebels, so we have a shared skepticism, as well as support of these two leading professional organizations and their respective credentialing processes.

We began our conversation by noting that there are limitations to both ICF and IAC coach certifications. Each has its own coaching competencies (or masteries, as the IAC calls theirs). Each definitely has its own coaching style, which you need to be able to demonstrate. Neither style encompasses every possible way to coach brilliantly; they're just doing the best they can.

So why are there two professional coaching organizations and certifications? Actually, there are zillions of them - some completely bogus - but these currently are the most well-known. Oddly, the same man, Thomas J. Leonard, the 'Father of Professional Coaching', founded both the IAC and ICF. Thomas founded the ICF in 1995 and later, the IAC in 2003, just before he passed away.

ICF credentialing, as it's called, emphasizes ICF coach training, mentoring and experience, as well as an online test and demonstration of coaching skill. Thomas sought to streamline the process of certification with the IAC, which emphasizes the results of coach training, mentoring and experience, rather than the documentation of it. This makes the IAC certification process a bit simpler, but it's by no means easier, because coaches need to demonstrate masterful coaching skills. Only about 25% of coaches who apply for IAC Coach Certification pass on the first try.

The ICF has three levels of coaching credentials: The Associate Credentialed Coach (ACC), The Professional Credentialed Coach (PCC), and the Master Credentialed Coach (MCC). The IAC currently has only one certification, the Certified Coach (IAC-CC), but from what I've observed, the level of coaching skill required by the IAC is roughly comparable to the ICF MCC. [UPDATE: the IAC eventually added another 'intermediate' level of certification, as well as a basic "practitioner" level. And the renamed their original certification the Master Masteries Coach.]

Finally, the ICF has two pathways for credentialing: The portfolio route allows you to get your coach training anywhere [UPDATE: This one is being eliminated in 2022] and the accreditation path requires you to study at an ICF accredited coach training school. The IAC doesn't require demonstration of coach training, just the results of it: masterful coaching skills. I know most IAC Certified Coaches and I believe all of them have had substantial coach training and/or mentor coaching. Donna says there may have been one coach who passed without being trained.

I asked Donna if there were any hidden costs to getting certified by either organization. She mentioned the mentor coaching requirement by the ICF, which would cost you about $350 - 400 per month, but Donna doesn't consider that a hidden cost, since all coaches need to have their own coaches at all times. Personally, I don't think anyone needs a coach every minute of their life, but coaches are foolish if they don't work with successful coaches of their own. I worked with two excellent coaches while I prepared for IAC Coach Certification.

What, in Donna's opinion, is the best benefit of getting certified? She considers the coach directory on the ICF website, which only lists ICF credentialed coaches, to be by far the best benefit, because it brings her a steady stream of potential clients. We agreed that the IAC would do well to offer such a benefit to its own membership.

Finally, which coaches need certification most? Donna says corporate coaches and perhaps executive coaches, since companies usually want to see credentials. She doesn't believe life coaches need to be certified, but I've seen anecdotal evidence that clients are screening life coaches more carefully than they used to. Even new life coaches are telling me that potential clients ask about training and certification.

Potential coaching clients are asking more questions than they used to about their coaches' backgrounds. Increasingly, they are looking for evidence-based coaching and neither the IAC's nor the ICF's certifications are based on peer-reviewed research.

School of Coaching Mastery has been accredited by the ICF and licensed by the IAC, but our Certified Positive Psychology Coach program now prepares coaches for the IAPPC's certification.

Why? Because modern coaching needs to be informed by research and this is the organization that reflects that.

So there you have the Readers Digest version of the ICF Credentialing vs. IAC Life Coach Certification interview.

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Topics: certification requirements, coach training, coaching clients, ICF, Coach Certification, Thomas Leonard, certified coaches, Donna Steinhorn, IAC, certified coach, coach credential, IAPPC

The Top 10 Worst Advice We've Ever Heard About Becoming a Coach

Posted by Julia Stewart

 

I truly love coaching. So much so, that I've devoted the last 15 years of my life to it (The last 9 years have been about helping life coaches, business coaches, and executive coaches succeed via School of Coaching Mastery).

Why? Because truly great coaching melds optimism, personal growth, relationship skills, and helping people be their very best. Plus, it's fun, inspiring, and a great way to make a living, unless you are one of the unlucky souls who get snagged by the wrong advice, like the poor sap JP Sears portrays in the How to Be a Life Coach (Not) video, above.

JP is playing for laughs. But here's the sad part: What he says and does in this skin-crawling satire of a life coach, is remarkably close (even identical, in some cases) to advice given by hundreds of self-proclaimed expert "coaches". You'll recognize them by the yachts, sports cars, and private planes they like to pose in front of, or in the opposite extreme, the spiritual, heart-centered props and rhetoric they used to sell their Law of Attraction "abundance" programs. Yuk.

These coaches are fake. Most don't coach at all (even if they call what they do "coaching"), or they use coaching skills to manipulate their customers into buying more and more products and programs, instead of employing those skills to help their customers succeed. This violates basic ethical practices in professional coaching.

You see, if you succeed, you won't need to buy any more advice from them, and that's no good for their bottom lines.

Here's a Top Ten List of Bad Advice for Coaches. Beware...

  1. You can't make a living as a life coach. Oh really? Why then, has coaching been one of the fastest growing professions for the past two decades? The US Bureau of Labor Statistics says professional and business services, such as  coaching, is one of the one of the fastest-growing sectors, right now. If anyone tells you that you can't make a living as a coach, ask yourself why they said that. Did it come from your sour-puss brother-in-law who pours negativity on every new idea? Maybe get a second opinion. Or does it come from a friend-of-a-friend who went broke trying to become a coach? Probably they took some of the following advice. Read on...
  2. Quit your job. If coaching is growing so fast, why not just quit your job and start coaching? Because, unless you are hired by a company, like Google, to coach their employees, you probably will be starting your own coaching business. And no business, no matter how successful it becomes, is profitable on Day One. And nobody is going to cut you a full-salary paycheck two weeks after hanging out your shingle. It takes time. Either keep your current job, or work part-time to cover your bills, while you build your awesome new business. Otherwise, terror over not having enough to cover the mortgage will make you desperate and that's when you'll become vulnerable to the following scams...
  3. Learn internet marketing. Internet marketing is a seductive hotbed of get-rich-quick schemes. Self-proclaimed million-dollar-coaches, seven-figure-coaches, wealth coaches, and gurus of every stripe will offer to teach you how to "Explode Your Profits!!!", "Live a Life of Abundance!", and more, with free webinars, cheap products, expensive workshops, and incredibly high-priced "coaching", "mentoring", or "personal advising" programs. Coaches who have been ensnared by these snake-oil salesmen have gone bankrupt, lost their homes, and more. The only people who get rich quick in this world, are the people selling the products and often even they are faking their own "success". Avoid their advice at all costs, especially if it includes...
  4. You must have a niche to succeed. I was lucky. I studied coaching with Thomas Leonard, the Founder of the Coaching Profession, who taught his students, flat out, that you don't need a niche to succeed with coaching. It's fine if you don't have one, especially when  you start out. If you develop one over time, that's fine too, but don't sweat it. Why do "experts" keep saying all coaches must have niches? Because new coaches, by definition, don't have niches, and once they "discover" that not niching will prevent them from getting clients, they go into the same fear-fueled panic that plagues coaches without enough income - and then they are ripe for all the hype internet marketers throw at vulnerable new business owners - and they start buying workbooks, seminars, and "coaching programs" that will help them discover their niches. I just talked to a former student of mine, a smart, talented, accomplished coach; who says she spent the last year taking classes and doing exercises to find her niche. It was both expensive and time-consuming and none of it helped her get clients. She's feeling a bit bitter, just like coaches who follow this bad advice...
  5. Get a web site immediately. If you're a web developer, this is the advice you'll give every new business owner. But many businesses, including most coaching businesses, don't get clients via their websites. What? Nobody will take you seriously if you don't have a web site, you say? Tell that to the thousands of successful coaches who didn't get web sites until after they'd been coaching for two or three years (including me). In the meantime, use a directory listing or Facebook page, or LinkedIn profile as your web address. You'll save time and money and will have more flexibility in developing your web presence over time. Plus, a successful coaching site needs thousands of visitors and in order to get them, you will either need to become a search engine optimization (SEO) expert, or you'll have to hire one. Then again, you'll need a web site in order to do what internet marketers say you must do in order to make millions...
  6. Sell products. These can be information products, such as audio and video recordings, workbooks or eBooks, anything to build up multiple streams of income, because you can't make a living as a coach, right? I fell for this for about a year and made much less money than I had when I just coached one-to-one. If you enjoy creating products, that's good, but unless you have thousands of people on your email list, you'll hardly sell any of them. Not nearly as good a return on investment as coaching one-to-one, which according to the most recent ICF coaching survey, pays over $200 per hour. Avoid the "products" stream at least until you have a stable full practice and you'll never have to fool with this advice...
  7. Get a sales funnel. This is another tool that only works if you have a big email list (it took me years to build mine), or fantastic SEO. Big companies often do use sales funnels effectively, but if you're a new coach, it's unlikely that a funnel will do anything but waste your time and money. Good coaches make most of their income coaching their clients and may supplement that with other services, and perhaps later on, a few products. If you're a new coach, studiously avoid this one and definitely the next...
  8. Max out your credit card. Or raid your daughter's college fund. Take out a second mortgage. Or sell one of your cars. This is the kind of bad advice fake "coaches" give when a customer tells them they aren't succeeding and are too broke to buy a $15,000 - 40,000 Platinum Program to get the information they really, really need to succeed. Again, if you're getting desperate, you will be more susceptible to this underhanded sales scheme. In fact, economic behaviorists have discovered something they call the "sunk-cost fallacy", in which people who are losing money, will continue to spend in a desperate attempt to recoup what they've lost. You see this all the time in casinos. And it's one reason marketing funnels work. The more someone spends, but doesn't quite get what they need, the more likely they will keep spending on the same stuff. I thought I was too smart for this, until I caught myself doing it, once. I was feeling a little desperate at the time, which is one reason why the following advice is so terrible...
  9. Don't get coach training. There's an old coaching guard out there that never got training, because there was none when they started coaching. Coaching scammers and internet marketers point to those veteran coaches as proof that nobody needs coach training. Why would they do that? Because a good coach training program will give you confidence, teach you what works, and warn you about what to avoid. Not good for those who want to prey on you. By the way, the ICF has found that coaches with training become successful more quickly, make more money, and are less likely to get discouraged and quit the profession. Good training is a lot less expensive than losing your shirt. And that brings us to our final bit of terrible advice...
  10. Don't get coach certification. Again, some coaches will angrily fight the idea that they need any type of credential. I suspect the anger is a cover for insecurity and more than a little paranoia. Because, once you're certified by a reputable organization, that fear tends to vanish, and because you've got a stamp of approval from a trusted source, that says you've got the right stuff. Will your clients ask you about it? Some will; some won't. Why lose even one client, because you didn't bother to get certified? According to the ICF, 84% of actual coaching clients say, coach certification is an important consideration for them. In some parts of the world, that percentage is even higher.

So there you have the worst possible advice for new life, business, and executive coaches.

If you don't have the training and certification you need yet, the ICF can point you to where to get it. And you can also get it here:

Check Out Coach Training Programs Here.

 

 

 

Topics: executive coach, coach training, Business Coaches, Life Coaches, Coach Certification, Thomas Leonard, becoming a coach

Coach Certification: Should the ICF and IAC Change How They Certify Coaches?

Posted by Julia Stewart

Coach Certification

Coach Certification: The Great Debate

The ongoing debate about coach certification, coaching qualifications, and the profession of coaching was raised again today by Kerryn Griffiths, who runs ReciproCoach (an organization that has formalized the old laissez faire practice of buddy coaching, as a method of gaining practice for coaches) in an article called, "Where is coaching regulation headed?" Her article, which is only available to members of ReciproCoach, offers the rather alarming proposal that currently certified coaches might not be allowed to coach, anymore. While I disagree that this is a legitimate worry, I share some of the questions raised by Kerryn, as well as by the authors of a research paper liberally quoted by her: "From Competencies to Capabilities in the Assessment and Accreditation of Coaches (Bachkirova and Smith, 2015).

The process of certifying coaches based on competencies dates back about 20 years and it has been challenged many times. Does it really measure quality coaching? Do certified coaches really coach any more effectively than those who aren't certified? Which certification process is best? What does the research say?

I've been grading coaching sessions using coaching models invented by me, or by Thomas Leonard, or by the ICF, or IAC for over twelve years. What I can tell you is that none of the models I've used is perfect. They all miss possible approaches to coaching, because coaching is a process created in the moment by coaches and their clients and coaching models are all based on past experience.

Also, the coaching models currently in use by the ICF and IAC are not based on research, mainly because they were created before much research had been done on coaching. However, some recent research supports the skills the IAC and ICF advocate. For instance, asking is indeed usually more useful than telling and asking, "how?" tends to be more useful than asking, "why?".

My main complaints with both ICF and IAC certification models is that they really are both styles of coaching; they do not represent all good coaching. If you sent me two recordings of coaching sessions, one that passed ICF certification and the other that passed the IAC, I'm pretty certain I could tell you which was which. (Come to think of it, please don't send me any coach recordings. I'm busy enough, thanks.)

Also, competency-based coaching (the IAC calls their IP, "masteries", but the certification is still competency-based) has a way of limiting options and it encourages a tendency toward perfectionism in both coaches and certifiers. Perfectionism is fear-based (fear of being found flawed) and leads to constriction, limitation and less innovation; hardly good qualities for coaching.

In my opinion, there are at least a thousand styles of coaching that could be effective with the right clients in the right circumstances and most haven't been invented, yet.

A few years ago, I started telling my students who sat for certification, "Surprise me. I'd love to learn something new from you." And a few of them have, indeed, opened my eyes to new possibilities. Most coach certifications aren't like that.

But research has its limitations, too. Findings are sometimes only valid within a very narrow set of conditions and sometimes researchers miss or confuse what's really going on. In the end, all we ever have is our best guess. That doesn't mean we shouldn't investigate, only that we need to hold our findings lightly.

So is it worthwhile getting certified? I think it is. For one thing, most coaches want to be certified for some great reasons. Plus, if you can shoe-horn yourself into one of these coaching styles, you probably have many coaching tools in your tool belt and you know how to use them. Don't worry if every session you do wouldn't pass. Do remember that these coaching styles represent less than 1% of what may be effective. A few years ago, I suggested Tony Robbins couldn't pass ICF or IAC certification. What's the difference? Here's a brief comparison of ICF and IAC certifications.

New certifications and certifying organizations may come along. They might be better. Bachkirova and Smith offer an interesting model based on capabilities. I'll need to hear it in action before I jump on board. Presumably, they will research it, first.

My personal opinion is that most certifications focus too much on the coach and not enough on the client, where the evidence of success can be observed. Does the client open up to more possibilities, have insights and increased clarity that lead to enthusiasm, growth and solutions, plus action plans, supportive infrastructures and next steps? If clients are revisited days or weeks after the coaching, will certifiers find that they followed through on plans made during coaching and their lives are indeed transformed? If so, who cares how the coach got them there? The ICF and IAC do look at these, but I'm suggesting they mostly look at client outcomes, rather than coaching behaviors. I'm guessing researchers will be looking at both.

When enough research has been done, maybe - this is a BIG maybe - coach certification will be perfected.

In the meantime, the ICF is the main game in town. The IAC offers an alternative, but needs to certify a lot more coaches to stay competitive. I've heard a suggestion that they let their licensees start certifying coaches for them and that may be a great solution. In any case, if coaching is ever regulated in your country, being certified by the ICF or IAC will likely grandfather you in.

Coaching schools, such as School of Coaching Mastery, often offer their own coach certifications.

Are you interested in getting coach certification?

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Topics: ICF, Coach Certification, Thomas Leonard, Tony Robbins, life coach certification, IAC, Masteries

How Does Positive Psychology Coaching Work?

Posted by Julia Stewart

Positive Psychology CoachingI've blogged a lot about positive psychology coaching, in the past couple of years. It gives coaches and their clients a precision instrument for building happiness, success, and ease. But recent discoveries that point to how and why positive psychology works are truly fascinating! 

You probably already know what positive pychology coaching is; it's evidence-based coaching that puts in action what positive psychology researchers have discovered about the power of positivity and how it promotes happiness, health, and success.

But just exactly how does positive psychology coaching promote happiness, health, and success? 

Well, there are a number of scientific theories, such as systems theory and quantum theory, that can help to explain how positive psychology coaching works, but the explanations are speculative, at this point. No one has yet traced those theories, step by step, to document how exactly they influence human behavior and outcomes. It just makes sense that they do.

The field of neuroscience, on the other hand, thoroughly tracks what happens during insights, actions, learning, and repetition, explaining in detail what happens and why.

Neuroscience explores how the brain works via brain scans and other high-tech tools. It literally looks at what goes on in the brain at the cellular, and even the molecular levels, and they are quite surprising!

In fact, some coaching leaders, most notably, David Rock, go so far as to say neuroscience is the scientific field most closely related to coaching, in part, because it came of age during the decades when coaching was being born, so coaching has relied heavily upon it.

In my opinion, however, positive psychology is an even better fit with coaching, because not only did it develop at exactly the same time as coaching, but positive psychologists and coaches ask exactly the same fundamental question: 

What makes people happy, healthy, and successful?

Contrary to previous assumptions, an absence of mental illness does not automatically produce happiness, health, and success. That latter state, often referred to as well-being, is a separate thing. It can exist, counter-intuitively, along side mental illness, or it can be completely absent in someone who is free of mental illness. 

It follows then, that if we want to be happy (and everyone, from the Dalai Lama to Tony Robbins, says that's what every human being really wants), we need to understand the tools that produce happiness.

And here's critical news for coaches: getting what we want doesn't make us happy, at least not for more than a day or two. Happiness is literally an inside job. Anyone can have it, regardless their circumstances or mental health.

Up until now, only a lucky few stumbled onto the tools that produced lasting happiness. Yes, philosophers and spiritual teachers theorized and taught how to lead the good life for millenia, but they didn't always get it right. Today, maybe, just maybe, we can get it right - for everybody.

So that's the job of positive psychology researchers and the professionals who apply positive psychology in their coaching. And here's how and why, according to neuroscience,  it all works so well:

  • The brain and mind are intimately connected. Scientists disagree on which creates which, but evidence suggests they create each other and the mind definitely influences the brain.
  • The brain grows and changes throughout life, making learning possible and desirable into old age. In fact, dementia might be thought of as the cessation of learning.
  • New brain growth is triggered by new insights and learning, creating new neural maps. This is called, neuro-plasticity.
  • Neural maps develop when existing neurons fire, then wire, together. Sometimes new neurons are produced, as well.
  • Neural maps drive our assumptions and habits, saving us time and energy when we repeat experiences and actions, but those assumptions and habits may not be as resourceful, or flexible, as needed, when clients step up to new and bigger things, so they need to be replaced by new neural maps.
  • More repetition creates stronger bonds within neural maps that are frequently used. Think: recording a song onto a cassette tape, rather than downloading it to your iPhone. Stronger bonds require more time to develop.
  • Our internal chatter also creates neural maps - and it may be even more influential than our actual experiences!
  • We can intentionally direct our thoughts and emotions to create more positive and resourceful neural maps. This is called, self-directed neuroplasticity.
  • Because neural maps develop according to what we think and feel, positive thoughts and feelings don't just make us happy now, they also make it more likely we'll be happy later, regardless our circumstances.
  • People who experience more positivity on a regular basis are more likely to thrive and experience success.
  • Coaches who assist clients in developing resourceful neural maps are practicing coach-assisted neuroplasticity.
So solving your client's problems, or even helping them get what they want, falls short of positive psychology coaching's true power to transform client's lives from striving to thriving.

 

Is all this making your brain hurt? Take a musical "happy break".

 

 

 

 

Learn more here:

 

Become a Certified Positive Psychology Coach

Topics: Coaching, coach training, coaching success, Coach Certification, Tony Robbins, Positive Psychology, positive psychology coaching, Martin Seligman

New Stanford Study Says CEOs Want a Lot More Executive Coaching

Posted by Julia Stewart

Executive Life CoachingEverybody knows that CEOs and Executives are the folks who all have high-priced executive life coaches. But a new study from Stanford University says there's a big gap between the number of executives who want coaching and the number who actually get it.

How many executives want coaching? According to Stanford, virtually 100% want coaching and consulting. How many actually get it? Only 34%. That's a lot of need for executive coaching services that's not being met.

By the way, what's the difference between life coaching and executive coaching? Not much, according to Sherpa. Executive coaches use many of the same communication and awareness-building skills that life coaches use. The difference is largely in who gets coached and how much is charged for it, with executive coaches averaging roughly double what life coaches charge. 

To become an executive coach it's important to have a recognized coach certification. Currently ICF certification is preferred by large organizations but many accept other certifications, as well. You also need experience, a great track record and training in areas like positive psychology. Understanding corporate politics may matter, but some coaches say it's more advantageous to come from a background that's completely different from that of big business. To understand why, read the four main reasons CEOs and executives want coaching...

Why do 100% of CEOs and Executives want coaching?

  1. They want to learn how to handle conflict better. 
  2. They want to learn to mentor and develop talent.
  3. They need to learn to share leadership and delegate.
  4. They need to improve team building.
These skills are all about cooperation, not the competitive, swim-with-the-sharks approach that the upper echelans of business are known for.
 

 

What are CEOs and Executives NOT interested in? Motivation, compassion, empathy; these life coaching 'soft' skills aren't sought after by executives, but can be powerful add-ins when combined with the more tangible wants, above. Smart coaches have always marketed and sold what clients want, while adding in important soft skills as their 'secret sauce'.

 

 
CEOs and executives also want advice, because they make big decisions daily and they know they don't know it all. But there's a big difference between wanting advice and taking the advice given. That's where coaching skills trump consulting. Coaches communicate in ways that make it far more likely that clients will act upon good ideas.
 

 

For more on why CEOs value executive coaching, watch this Forbes video interview of Google CEO, Eric Schmidt, who says the best advice he ever got was to get a coach.
 

 

Want to become an executive coach? Get the coach training and certification you need. If you're a high achiever, get your own executive coach, as well.
 

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Topics: executive coach, executive coaching, ICF, life coach salary, Coach Certification, Become a Certified Coach, Life Coaching, Positive Psychology

Top Ten Reasons You Need a Coach

Posted by Julia Stewart

Do I need a coach?

 

Have you ever wondered, "Do I need a coach?" If so, this post is for you...

 

I've put together 10 of the best reasons to find a coach. And when I say, "coach" I mean a certified life coach, business coach, executive coach, career coach, relationship coach, wellness coach, etc. Make sure your coach has a reputable certification and some excellent recommendations. Most good coaches do.

 

Here are the Top Ten Reasons You Need a Coach:

 

  1. Your life, business, career, relationship, etc., is already good, but you want it to be much, much better. Coaching isn't a crisis intervention. Nor is it a substitute for psychotherapy, or advice from a professional such as an attorney, accountant, physician, etc. If things are basically good, but you know they could be a lot better and you're ready for that to happen, that's a great time for you to hire a coach.
  2. You want YOU to be much, much better. Just because most things are going well, doesn't mean you don't want to improve them and that includes yourself. Many people hire a coach because they know they are built for more and they want to reach their full potential sooner, rather than later. This is different from being insecure. People derive considerable joy from stepping into their personal greatness. In fact, some people believe this is the single biggest source of happiness. Great coaches are experts at eliciting their clients' personal greatness.
  3. You're going through a big transition. Change can be difficult, even when it's what you want. Anytime you go through a big transition such as starting a new business or career, getting divorced, moving to a new city, going back to school, etc.; it's a great time to have someone who believes in you and who can help you make the most crucial choices as smoothly as possible. A good coach won't take you on unless they truly believe in you.
  4. You're a high achiever. This is the type of client I prefer to work with. High achievers tend to be driven and good at success, but they don't always create the success they really want. If you're ever wondered, "Is this all there is?", or "How did I get myself into this and how do I get out?", you could really benefit from working with a great coach. Everybody has a few blind spots. In fact, neuroscientists say we are unconscious of 95% of what goes on in our brains. Think about that! A good coach can see you as you are, without judgment, and help you be your best and achieve what you're built to do. Just ask Google CEO, Eric Schmidt, Who needs a coach?
  5. You want more meaning in your life. "Meaning" is what makes your heart sing. It generally comes from doing what matters most to you. This gets much easier when you understand what you most value and find cool  ways to express it. If life feels a little shallow, or you don't know why you do what you do anymore, you could really benefit from working with a great coach.
  6. You want to take better care of yourself. Most of us were taught to take pretty good care of ourselves. That's fine if you want an average life. But people who accomplish great things often need to upgrade their lives tremendously before that's even possible. They need clearer boundaries, a physical environment that's supportive, more organization (or an organized assistant), enough rest, great stress management, and/or people who "get" them and who are actively supportive. Otherwise, "death by a thousand cuts" will slice their dreams to shreds. Good coaches know how to assist their clients to get the wonderful self care they truly need, to step into the lives they were built to live.
  7. You want to upgrade the people in your life. I don'tknow about you, but I used to choose my friends according to who I had the most fun with. They weren't always the nicest or most evolved people. Eventually, I realized I wanted to upgrade my friendships. Then I realized (gulp), I needed to upgrade myself in order to attract the people I wanted to spend more time with. It wasn't that hard, because my coaches helped me do it. I set higher standards for myself and started living up to them. I found others who lived up to similar standards and we were naturally attracted to each other. Now when I choose friends, I find people who are supportive, really supportive. And they've got a friend for life.
  8. You want to make more money. It might seem crass to bring up money right after talking about meaning, values, high standards and good friends, but let's face it, a great life or career usually includes enough money, sometimes lots of it. Many people hire coaches when they want to upgrade their careers or launch a new business. The funny thing is that values, high standards, good relationships, etc., tend to make people more successful in many areas, including finances. One thing a great coach can do is help you get over any internal blocks (we're back to that unconscious 95%) you may have about making plenty of money. In fact, eliminating all sorts of internal blocks is one of the ways good coaches help their clients enjoy success of all kinds. 
  9. You're willing to invest in yourself. This is about so much more than money. Are you prepared to take the time, effort, risk and yes, money, in order to have the life or business of your dreams? Or are you satisfied playing small? Are you ready to stop talking about your dreams and start living them? If you had the right coach in your corner, would you have the courage to step into your greatness? Only you can answer that.
  10. You're a coach. If there's one profession where you really do need a coach most, it's coaching, itself. Although coaching is still one of the fastest growing careers, success with coaching is definitely not a slam dunk. Every successful coach I've ever known has had his/her own coaches, usually several. It helps us keep growing and stay out ahead of our clients. And it's an integrity issue for us; we can't expect people to hire us, when we're not willing to hire our own coaches. That's one reason I offer a coach training, plus mentor coaching package for coaches who are high achievers.

 

 

This is a recent testimonial from one of my clients:

 

"When I hired Julia as my mentor coach, I wasn't entirely sure I needed it. I had quite a bit of education and experience already and the industry does not require certified coaching credentials to be recognized as a coach. I wasn't sure it would be a good investment for the money. After coaching for 3 months with Julia and taking several classes at SCM, I can say that not only was this a great investment but possibly the best investment I have made in my career. I would recommend this to experienced coaches as well as inexperienced coaches. The value of the service far exceeds the cost, which makes this a savvy investment in YOU!" - Patrice Swenson, CCC, Winona, MN

 

I have a couple of spots open for new coaching clients. If you'd like to discuss how Elite Coaching for High Achievers might help you, click below:

 

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Topics: business coach, life coach, executive coach, coach training, coaching clients, Coach Certification, Great Self Coaching, certified coach, FIND A COACH

ICF International Coaching Week: Top 10 Lessons from Thomas Leonard

Posted by Julia Stewart

 

Thomas LeonardIn honor of the ICF's International Coaching Week, I'm sharing the Top Ten Lessons I learned from Thomas Leonard, founder of the ICF (and IAC) and Father of Professional Coaching. Studying with Thomas in the years before his passing in 2003, changed my life in profound ways. Perhaps you'll share how Thomas shaped your life in the Comments section, below.

Top Ten Lessons Learned From Thomas Leonard:

1. When changing career paths, it's always nice to have a role model: Thomas, philosopher and entrepreneur, has been one of my favorites (I'll mention a few more in this post). One of my original realizations, upon joining his first coaching school and receiving the famous 16-pound-box-of written-materials, was: "This guy is a lot like me, only he's much better at it. I can really learn from him!" 

Today, Thomas is practically worshiped by his former clients and students, so I want to emphasize that he was a lot better at it than I, but in discovering his content creation strategies (finer points below), I was able to make the shift from, 'smart person with lots of potential', to massive content creator, myself.

Thomas, an incredibly prolific creative genius, was frequently asked, 'When do you sleep?'. No one believed him when he replied, 'Eight hours every night.' I knew I was hitting my stride when people started asking me when I slept and I replied, 'Eight hours every night,' and knew it was actually true.

2. How to handle 'Too Many Ideas' syndrome: Creative entrepreneurs commonly suffer from an overabundance of ideas. The classic advice on how to handle that is: finish one project before you start another. That's creative suicide for some of us. Thomas' advice? To paraphrase: If you have eleven ideas, start all eleven and see which ones people respond to. Then finish those. The result? You're there with the right idea at the right time for the right people. Instead of arbitrarily amputating your own creativity, you've collaborated with your clients to create what they really want. Magic!

3. To focus those 11 ideas even faster: crowdsource them. Ask your best customers what they most need from you now and how they'd like it delivered, even how much they want to pay for them (Remember t's R&D Team?). Result? You learn faster what your market wants and can develop those ideas beyond what everyone else is doing. Caveat: you need to be extremely good at asking the right questions to make full use of this one.

4. To get more done faster: do what you want, when you want to do it. Nobody believes this one, either...until they try it. The first time I experimented with it, I went back to a week-old to-do list after doing whatever I wanted, whenever I wanted to do it for several days. Funny thing: I discovered I'd finished most of the items on the list, without even thinking about it and I never felt 'busy'. How does that work? Instead of forcing myself to do stuff on schedule, I did it when the mood struck. Suddenly, TV time became business-building time (if I felt like it) and late-night downtime sometimes became creative inspiration sessions. So long as I got my 8 hours, I was able to crank out way more work without ever feeling overworked (See item #1 above).

5. To stop blaming people: Get that people are doing their very best even when they clearly aren't. This one hit me like the proverbial ton of bricks. How could I have ever been unaware of this (paradoxical) fact? Once you get this, you're free of the the 'blame and be blamed' game. The challenge is to get it even when you're mad at someone. But that's the evolutionary part, as well as the secret to greatness.

6. To get that everything is perfect: Ask yourself, if everything is perfect, what's perfect about this? Spiritual teachers tell us it's all perfect. That's nice, but it sure doesn't seem that way sometimes. The trick is not to force yourself to believe this (or pretend that you do), but to stay curious. Okay. So what's perfect about this (crummy) situation? It's is not a Pollyanna exercise. If you look deeply enough, you'll find a perfection that heals the whole problem, if you allow it.

7. The ultimate coaching tool: is Values. Actually, Thomas never said this, that I know of, but he's the one who taught me about the value of Values. And it has become increasingly clear to me over the years. Tony Robbins has his Needs and Donald Clifton has his Strengths, but Values are what matter most to people and they are the key to what matters most in coaching. Apparently both the ICF and IAC agree, because their certifiers look for values-based coaching conversations in the coaches they certify.

8. The relationship between coaching clients and what they really want: is they've often never even met. That's why Thomas put so much emphasis on his Clarifiers, a list of 15 this-or-that questions that quickly uncover what matters most right now. Some coaches think the ICF violates this, because ICF certifiers look for evidence that the coach, not only asks what the client wants at the start of a coaching session, but that s/he checks in at least twice to see that they are on track, relying on the client to articulate what it. The IAC style is a bit different; they look for evidence that the coach is uncovering what the client really wants, even if that takes up most of the session. Contrary to popular belief, these two styles of coaching aren't mutually exclusive. When we take a both/and approach and integrate these two approaches, we upgrade coaching and enter the zone of master coaching.

9. What coaches really do during coaching: is design environments that empower success. It's not enough to foster insights in the client. It's also not enough to plan client actions. Our real job is to co-design the client's environment to evolve them into the person they need to be to reach their goals. That's a big difference.

10. What marketing is really for: helping people learn. No, it's not about squeezing your list through a funnel. When people learn from you, they become more. That's irresistably attractive. No more squeezing. Help your followers learn the next thing they need to know, or help them become the next iteration of themselves. People want to be more. Both your marketing and your sales should help them with that. Some of them will pay you for a highly personalized version of it.

BONUS: To write content that is easy, fast and fun: Write in Thomas' favorite format, the Top Ten List.

Got a favorite lesson learned from Thomas? I'd love to hear it.

Want to get to know Thomas better? Sign up for the FREE 28 Principles of Attraction ecourse, based on his own notes for his signature personal development program:

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Topics: Coach 100, coaching clients, ICF, Coach Certification, Thomas Leonard, Tony Robbins, ENVIRONMENT, curiosity, master coach, IAC

Positive Psychology Coaching: When Is a Strength Really a Weakness?

Posted by Julia Stewart

Positive Psychology Strength

 

Positive psychology turns the traditional psychology of illness on its head by redefining mental health. Instead of cataloging symptoms of mental illness (which apparently we all have), health is instead defined as: flourishing despite the presence of some symptoms. Assets matter more than deficits, so the focus is off healing and onto increasing well-being. That makes positive psychology an excellent fit for coaching.

 

For instance, strengths-based psychology is a subset of positive psychology and is used by many coaches to help their clients succeed and enjoy life more. The client takes an assessment to identify core strengths and then works with a coach to cross-train their strengths and master them. It's simple, straight forward and can work brilliantly.

 

But do weaknesses never matter? Is strengthening your strengths really all you need? And is it possible for a strength to also be a weakness and visa versa? 

 

Here's an example: I have a relative who is highly productive, organized and fast. I have another relative, who is a mental-health professional, who says this is obsessive compulsive behavior. Really? She is flourishing, so I'd say what she has is showing up as a strength, not a weakness. According to the Clifton Strengths Finder, she's a strong Activator, someone who, once she's decided what to do, gets it done fast. According to Clifton, I'm a strong Strategizer and should work with Activators. When I collaborate with my Activator relative, I suggest things we should consider and we decide what to do about them. Then, while I'm thinking about adding them to my to-do list, she gets them done. For me, this is a little like having a magic genie. 

 

I haven't done exhaustive research on strengths vs. weaknesses, but I've deep dived into it more than most coaches. Here's what I've observed:

 

  • A strength can get you into trouble and still be a strength, but if it causes more trouble than it solves, it's mostly a weakness.
  • If you have a rigid need to use a strength, even in inappropriate situations, it has become a weakness.
  • If you can negotiate and modulate a strength as needed, it's not a weakness.
  • As your life changes, you may develop new strengths you didn't know you had.
  • If you over-rely on your strengths, you may never develop some and that could be a weakness.
  • If you work alone and expect your strengths to pull you through every situation, you'll likely fail in areas where you're weak. Outsource to someone else's strengths.
  • Your idea of strength may be someone else's idea of illness. Focus on flourishing and ignore the the judgers.

 

The key is who's in charge. Are you using your strength, or is it using you?

 

If you'd like to add positive psychology to your coaching, plus get a certificate and 8 ICF CCEs...

 

Learn About Positive Psychology for Coaches

 


Photo by US Navy Images

Topics: Coaching, Coaches, ICF, Coach Certification, Coaching Certificate, Positive Psychology, positive psychology coaching, Strengths

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