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Coaching Businesses: A Simple System for Identifying Which to Trust

Posted by Julia Stewart

Coaching Businesses and Trust

Coaching companies can transform your life or business for the better, but like any profession, coaching has a few charlatans.

The wrong coach or coaching company can actually harm your life and business so you need to know how to identify who to work with. It's as easy as Stop, Wait, and Go.

I learned how to read red, yellow, and green traffic signal lights one day, long ago, as I sat on my tricycle in kindergarten. Probably I remember it because it was the only day I got to bring my trike to school but it was a valuable safety lesson that I have used everyday since. I hope this blog post will prove valuable for you and keep you safe in the world of business and coaching.

If you're a coach, you probably use positivity and intuition to make choices and that is awesome. But as readers of this blog know, using your whole being is even more awesome. Let intuition guide you but also explore your doubts, do your due diligence, bounce ideas off friendly skeptics. Be 90% positive but also explore the wisdom of waiting when it's warranted.

Avoid making big decisions with just half your brain.

To be clear, there are wonderful coaches and coaching companies that just aren't right for you, but that's not what this post is about. I'm talking about the small percentage of coaching companies that are probably not right for anyone. They can hurt you or your business. Even though they aren't the majority, you will encounter them.

Some coaching companies are well-meaning but just don't know what they are doing. A few are actual scams. They claim they will help you succeed by providing clients, or marketing training, or a back office, a website, or whatever. They over-promise, under-deliver, and then disappear. Coaches who do business with them lose their money and often feel shocked, embarrassed, and discouraged when they realize what happened. They may quit coaching as a result. Some have been financially ruined. Some lost friends who tried to warn them.

Below is a list of potential signals that indicate when to STOP because the signs spell trouble, WAIT until you learn more, or GO ahead and take the next step. They are based on actual experiences of real coaches.

Compare these signals to a company you're interested in. No one signal will be enough to decide whether to work with them so add up all the signs and then check in with your intuition, your emotions, your coach, trusted friends,  favorite skeptics, and most of all, dig deep into GOOGLE.

In the end, you're responsible for all your own choices, so choose with wisdom. Think of a company you've considered joining and grade them on each of the following with STOP, WAIT, or GO. Use your own grades to decide. Here goes...

How did you find out about this coaching company?

  • If you find a company on a job-listing website but the "job" turns out to be one where you pay the company rather than them paying you, be careful. This is known in retail as "bait and switch". You're initially offered one attractive option, but when you inquire about it, a salesperson talks you into something else. It may not break any laws but it is misleading and signals that the company isn't as honest as it should be. Trust is incredibly important in coaching because clients share their most cherished dreams with us. Think twice about doing business with a company that has already betrayed yours. Would you Stop, Wait, or Go with this?
  • If a trusted friend invites you to join a great new company they've joined, find out how long they've been with the company and what their own results are. If they just joined or haven't seen definitive results, hesitate. Don't rely on your friend's enthusiasm or the company's own promises to make up your mind. If your friend has been with the company long enough to see positive results, maybe this really is a good opportunity. How would you grade it?
  • If you receive a great-sounding offer in an email from a coaching company you never heard of, it's probably SPAM. No reputable company will ever SPAM you. How would you score SPAM?
  • Did you find the company through a profile on social media or in a directory? If so, is the profile complete and informative? If not, check for other complete profiles for them on the web. If you see a pattern of incomplete profiles, that says, "fly by night". What's your verdict?
  • Did you find the company through online reviews or ratings? If there are a lot of high ratings and reviews, that's great. If there are only a few good ratings or if the reviews sound like they were all written by the same person, the company may have hired someone to write good reviews for them. What's score would you give them?

What is the company's website like?

  • Can you easily find the name of the company and its physical address and telephone number on the website? In some countries this is required by law. Usually that information is located at the bottom of each page, or on pages titled, "About Us" or "Contact Us". Don't spend money with a company if you don't know exactly who and where they are. Stop, Wait, or Go?
  • Is the website only one page long or is the site unfinished? That says, "fly by night." Careful!
  • Does the site have visible trust marks such as the Better Business Bureau (BBB) or accreditation marks from reputable organizations like the International Coach Federation (ICF)? These third-party organizations have requirements that the company must adhere to and may help you if the company fails to uphold them. If there are marks from fake organizations, that's a really bad sign. What score did your company earn here?
  • Does the company tell you what it will do with your personal information if you fill out a form? This is required by law in the European Union and most reputable companies worldwide honor it. The site should promise to keep your information private, not sell it to anyone, and explain what you will get in exchange for sharing it with them. What do you think?

What happens after you join?

  • Are they mainly interested in attracting more coaches/customers rather than in helping you succeed? Stop, Wait, or Go?
  • Do they expect you to do their marketing for them? Or worse, do they expect you to get your friends to do their marketing for them? This rarely works well and it's not what you paid for. How would you score it?
  • Do the tools and processes work as they should? If not, communicate with their support team. They should promptly make it right for you. How's your company doing?
  • If you complain, do they take responsibility, make excuses, or place the blame on you? You know the score.
  • Do they tell you to buy their more-expensive "next level" program where they'll tell you what you really need to know to succeed, even though they already promised that when you bought the program you have? Do they do this in a "coaching session"? Totally unethical in my book. How would you score this?
  • If you tell them you have no more money when they try to sell you more, do they reply that you're thinking too negatively and if you really wanted to succeed you'd open another credit card, take out a second mortgage, borrow from relatives, sell your valuables, or raid your child's tuition account? Some companies are shameless. You get to score them.
  • If you ask for a refund or stop paying your bill, do they ignore you or make an appointment for you with a "coach" who turns out to be a high-pressure bill collector? If you've joined an unethical company you're unlikely to ever get a refund. How would you score that?
  • Did your company dissolve before you got the services you thought you bought? You may have no legal recourse. What's the score?

 

If a company you're interested in scores a lot of STOPs, probably you should forget them.

 

If you want to learn more about how to attract coaching clients, register for this free eCourse based on Thomas Leonard's Principles of Attraction. If you want to understand small-business marketing in general, download this free Bootstrapper's Bible by Seth Godin. Mattison Grey can teach you the subtleties of marketing and sales with trust and integrity, and some coaches swear by C.J. Hayden.

 

Students at this school fill their practices with coaching clients based on Thomas Leonard's Coach 100 idea. It works.

 

Download Your Free Coach 100 eBook

Topics: Coaching Companies, Coach 100, ICF, marketing and sales, Thomas Leonard, Mattison Grey, Attraction Principles, coaching businesses

Compass Coach, Kristi Arndt, IAC-CC, Shops For Her Free Mercedes

Posted by Julia Stewart

[UPDATE: In June 2012, MyLifeCompass.com announced that it would no longer be a multi-level marketing company for life coaching. It was unclear what the company's future plans would be.]

Compass Coach, Kristi Arndt, qualified for a free Mercedes from Compass at the end of last August. She just went shopping for it yesterday:

Coach Kristi Arndt free Mercedes

To get the free car, Kristi and several other Compass Representatives qualified to become Compass Presidential Ambassadors by a certain date.

Kristi will be my special guest today at the first ever Compass Mastery Team  call, which I'll be leading once per month to mentor the Compass Coaches and Representatives on my team, so they create their own brand of success on their own terms.

Kristi is the perfect example of building a successful coaching business on your own terms. She's not one of those high-powered types who charges around grabbing what she wants and leaving bodies littered in her path. In fact, her personal symbol is the turtle, because she uses her own inner wisdom and timing to create the coaching business of her dreams, even if it takes her a little longer.

And Kristi's personal story is gripping, as well. This past summer, while Kristi was working passionately toward becoming a Presidential Ambassador, she was diagnosed with breast cancer and because breast cancer runs in her family, she chose to treat it aggressively.

Listen to Kristi tell the story of how her challenge with cancer turned into a wonderful experience. And how it didn't stop her from reaching her goals this summer.

Kristi is an amazingly inspiring person in so many ways. She shares her passion and joy with everyone who's interested and has built her business organically by making deep connections with the people who are most attracted to her.

Of course, I'm a little biased since Kristi is a personal coaching client of mine (she gave me permission to share that). She's also the very first person to register for a course at the (then) brand-new School of Coaching Mastery and then she promptly went out and qualified for IAC Coach Certification!

[UPDATE: January 2013, MyLifeCompass.com announced to its stakeholders that it was filing for bankruptcy.]

Red Asterisk

 

Click here if you want to learn more about Compass Coaching.

Topics: coaching business, Coaching Companies, School of Coaching Mastery, Compass Coaching, Kristi Arndt, IAC, certified coach

Best Coaching Blogs 2009 Contest

Posted by Julia Stewart

Best Coaching Blogs 2009Are you a coach who writes a great coaching blog?

Want the world to know how great your blog really is? Then the Best Coaching Blogs 2009 Contest was designed for you!

Enter your blog for free. This is an awesome way to spread the word about your blog and attract new readers to it. It's also a fantastic way to engage your current readers, by inviting them to vote and give feedback. People love to get involved supporting the folks they believe in and now you can give your readers the opportunity to support you by voting, adding comments (love notes?) to your entry and inviting their friends to come support you, too! 

Who can enter? Any self-described coach (Life coach, business coach, executive coach, corporate coach), coach organization, coaching company or coaching school can enter, as long as the posts in your blog are about coaching related topics. We reserve the right to reject a blog that is not about coaching or coach related topics, is pornographic or offensive, or is just an ecommerce site pretending to be a blog. (No appeals, sorry!) 

Who decides the winners? The people who vote decide! We're using an automated voting system. We do not control who wins, except for one blog, our own. Our blog can be voted on (we want readers and feedback, too!), but it  won't be allowed to win.

What will you get if you win? You'll get a badge for your blog and/or website (similar to the one above) that declares you the winner (1st, 2nd, 3rd Place, Top Ten, or Honorable Mention), plus a write up in this blog that includes a few cool comments left by your fans and a permanent link from this site to yours. Plus bragging rights!

Why are we doing this? Blogs are a great way to reach out to the world and engage in transformative conversations. And isn't that what coaching is all about? We see this as a cool way to spread those conversations wider and wider and exchange more wisdom with great people. Read more about why coaches should be both reading and writing blogs.

When can you start voting? We're targeting May 8th for the date the contest goes live, but nominations start today and will continue through May. Voting ends June 30th and the winners will be announced July 1st! [Update: Vote for your favorite coaching blog here.] Watch for announcements that it's time to vote!

Know someone else who should enter the Best Coaching Blogs 2009 Contest?  Send them this link to enter: http://tinyurl.com/coaching-blogs Or, use the links above to share with your friends and colleagues on Twitter, Facebook, LinkedIn, StumbleUpon, Digg, etc. 

 

Topics: business coach, Coaching, blog, blogs, blogging, blogosphere, Coaching Companies, Coaches, Coach Training Programs, Life Coaches

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