--- title: Coaching Blog | professional coaching description: professional coaching | Discover positive psychology and neuroscience coaching! Learn about certification and how to get started in business and life coaching. --- [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/hub/41761/file-1592744230.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/file-1591759451-png/images/headerimg.pngt.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) - [Blog](https://www.schoolofcoachingmastery.com/coaching-blog) - [Training](https://www.schoolofcoachingmastery.com/coach-training-programs) - [Positive Psychology Coach Training](https://www.schoolofcoachingmastery.com/positive-psychology-coach-training-online) - [Certified Positive Psychology and Neuroscience Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-and-neuroscience-coach-program) - [Free Certified Positive Psychology Coach Fact Shee](https://www.schoolofcoachingmastery.com/free-certified-positive-psychology-coach-fact-sheet) - [Become a Certified Group Coach](https://www.schoolofcoachingmastery.com/become-a-certified-group-coach) - [Emotional Intelligence Coaching](https://www.schoolofcoachingmastery.com/emotional-intelligence-and-leadership-coaching) - [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-business) - [Coach 100 Testimonials](https://www.schoolofcoachingmastery.com/coach-100-testimonials) - [Coach 100 Resources](https://www.schoolofcoachingmastery.com/coach-100-resources) - [Thomas Leonard](https://www.schoolofcoachingmastery.com/thomas-leonard) - [About Us](https://www.schoolofcoachingmastery.com/about-us) - [Testimonials](https://www.schoolofcoachingmastery.com/testimonials) - [Contact Us](https://www.schoolofcoachingmastery.com/contact-us) - [Best Practices for Professional Coaches](https://www.schoolofcoachingmastery.com/best-practices-for-professional-coaches) - [Become a Coach](https://www.schoolofcoachingmastery.com/become-a-coach) - [Positive Psychology](https://www.schoolofcoachingmastery.com/positive-psychology) - [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Find a Positive Psychology Coach](http://findacoachhere.schoolofcoachingmastery.com/listing/guide/positive-psychology-coach) - [Free Become a Coach eBook](https://www.schoolofcoachingmastery.com/free-become-a-coach-ebook) - [Certification](https://www.schoolofcoachingmastery.com/seven-secrets) - [Do You Need Coach Certification?](https://www.schoolofcoachingmastery.com/do-you-need-coach-certification) - [Certified Group Coaches](https://www.schoolofcoachingmastery.com/certified-group-coaches) - [Find a Coach](https://www.schoolofcoachingmastery.com/find-a-coach) - [Coach Directory](http://findacoachhere.schoolofcoachingmastery.com/) - [Resources](https://www.schoolofcoachingmastery.com/coach-training-resources) # Coaching Blog ## [What's the Difference Between a Professional Coach and an Entrepreneurial Coach?](https://www.schoolofcoachingmastery.com/coaching-blog/whats-the-difference-between-a-professional-coach-and-an-entrepreneurial-coach) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![Professional_vs_Entrepreneurial_Coach.jpg](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/Professional_vs_Entrepreneurial_Coach.jpg?width=1024&name=Professional_vs_Entrepreneurial_Coach.jpg) What's the difference between a [professional coach](https://www.schoolofcoachingmastery.com/coaching-blog/whats-really-behind-the-huge-success-of-professional-coaching) and an entrepreneurial coach and why does it matter? I recently received a couple of emails from someone on my mailing list who asked questions such as these. He took issue with a lead-nurturing (a type of marketing) email he received from us in which [I frankly advise new coaches to get good coach training and reputable coach certification.](https://www.schoolofcoachingmastery.com/coaching-blog/bid/100202/do-you-need-to-be-certified-to-become-a-coach) The writer identified himself as an entrepreneur, who offers coaching as one of his services, so I answered him in language I thought he would understand: I said we were very clear who our [ideal student](https://www.schoolofcoachingmastery.com/coaching-blog/should-you-become-a-positive-psychology-coach-take-this-free-quiz) is and he probably wouldn't resonate with our messages, since they are targeted at people who want to become professional coaches, rather than entrepreneurial coaches. I wasn't interested in arguing the relative merits of professionals vs. entrepreneurs, so I neglected to add that I have a strong bias toward professional coaches, for whom training and certification are a must, as opposed to entrepreneurial coaches who generally rely their reputations, experience, and instincts, to coach. That, by the way, is why I started a coach training school that certifies coaches. A coach used to be considered half professional and half entrepreneur, 15-to-20 years ago, and the [Founder of the Coaching Profession, Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94091/Thomas-Leonard-and-Professional-Coaching-Ten-Years-Later), was a perfect example. He started multiple coaching schools and professional organizations, in his lifetime, but was a classic entrepreneur who embodied the creativity, drive, productivity, and ongoing dialogue with his customers, that entrepreneurs are known for. That said, his major contribution to coaching was the turn toward professionalism and he embodied a stellar reputation for integrity, ethics, quality, and service that went way beyond profits. The two photos above show, on the left, a professional coach who displays an openness and willingness to serve clients. On the right, shows an entrepreneur who's burning with his vision for designing a successful business. Both may be useful to coach with depending on what you want to work on. Neither is automatically better, but the professional coach is more thoroughly defined and has qualities that can be more easily recognized and evaluated. [Since Thomas' death in 2003](https://www.schoolofcoachingmastery.com/coaching-blog/bid/96948/ICF-International-Coaching-Week-Top-10-Lessons-from-Thomas-Leonard), a leadership vacuum opened up. Much of it was filled by entrepreneurs who were focused more on marketing and sales gimmicks that drive profitability, than on helping clients grow and reach their goals. There are still a few good entrepreneurial coaches, but unfortunately they are increasingly outnumbered by scam artists and well-meaning wannabe's who may [give bad advice](https://www.schoolofcoachingmastery.com/coaching-blog/the-top-10-worst-advice-weve-ever-heard-about-becoming-a-coach). I've known quite a few people whose lives have been transformed for the better by working with professional coaches. I also have known a handful of people whose lives have been ruined by entrepreneurial coaches. That doesn't mean all professional coaches are great, or that all entrepreneurial coaches are bad. Sometimes the opposite is true. It just isn't that simple, but over the years, I've moved away from the "half-professional/half-entrepreneurial" approach to coaching in favor of primarily being a professional and I advise my students to do the same, because it appears increasingly that professional coaches tend to deliver better results for clients and professional coaching is also a better model for coaching success.  I've been clarifying the distinction between professional coaches and entrepreneurs with my [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-pro) students for over a decade and realized that it could be helpful to many of our blog readers too, so here goes. ![Pro_coach_vs_entre_coach_table.jpg](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/Pro_coach_vs_entre_coach_table.jpg?width=629&height=487&name=Pro_coach_vs_entre_coach_table.jpg) Whether you are a professional coach or entrepreneurial coach isn't really an either/or choice; it's both/and. Because coaching is still not regulated, so there is tremendous freedom for practitioners. But at the same time, it's the professional side of coaching that is driving much of coaching's positive reputation. If you're looking for a coach, you may want to use the above table to determine how professional your potential coach is. You have a bit more knowledge and power, because professional organizations define what you can expect. Also, if your coach is a member of the [International Coach Federation (ICF)](http://coachfederation.org/), you can [file a complaint](https://coachfederation.org/files/ProgramAcred/ProgramComplaintInfo.pdf) against a coach-member who fails to uphold the [ICF's Code of Ethics](http://coachfederation.org/about/ethics.aspx?ItemNumber=854). Remember that lead-nurturing email from above, that advises good training and certification? Recent research by the ICF found that coaches who get good training are more successful and less likely to quit the profession, while coaching clients say, all else being equal, they prefer to work with certified coaches. If you're new to coaching, my advice is that you get both coach training and certification to increase your confidence and success. [![Get Coach Training and Certification](https://no-cache.hubspot.com/cta/default/41761/4eaaa8ce-08ee-4dd4-afc1-af0ec78802c4.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/4eaaa8ce-08ee-4dd4-afc1-af0ec78802c4) 4 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/whats-the-difference-between-a-professional-coach-and-an-entrepreneurial-coach#comments-listing) Topics: [professional coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coach), [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training), [Coach 100](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-100), [ICF](https://www.schoolofcoachingmastery.com/coaching-blog/topic/icf), [Coach Certification](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-certification), [Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/topic/thomas-leonard), [certified coaches](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-coaches), [coaching ethics](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-ethics) ## [Professional Coaching Today: World's Largest Coaching Survey (Video)](https://www.schoolofcoachingmastery.com/coaching-blog/professional-coaching-today-worlds-largest-coaching-survey-video) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) Last week , I posted an article about [The Future of Coaching: How the Internet is Causing the Rise of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/future-of-coaching-how-the-internet-is-causing-the-rise-of-coaching). It shows how changes in technology are driving the demand of professional Coaching. So I thought you might be interested in where coaching is, right now, according to the [2016 Global Coaching Survey by the International Coach Federation (ICF)](https://www.schoolofcoachingmastery.com/coaching-blog/the-future-of-coaching-new-2016-icf-global-coaching-survey-results). It's the largest coaching survey to date. Watch this awesome 4-minute video on Professional Coaching Today from the ICF: [Professional Coaching Today](https://vimeo.com/180873616) from [ICF Headquarters](https://vimeo.com/icfheadquarters).   Interested in becoming a coach? Get the free eBook Now: [![Get a free Become a Coach eBook here.](https://no-cache.hubspot.com/cta/default/41761/10423aea-e649-4725-a0b4-4ba7f6ddae7d.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/10423aea-e649-4725-a0b4-4ba7f6ddae7d) 0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/professional-coaching-today-worlds-largest-coaching-survey-video#comments-listing) Topics: [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [become a coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-coach), [ICF](https://www.schoolofcoachingmastery.com/coaching-blog/topic/icf), [future of coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/future-of-coaching), [video](https://www.schoolofcoachingmastery.com/coaching-blog/topic/video), [free ebook](https://www.schoolofcoachingmastery.com/coaching-blog/topic/free-ebook), [international coach federation](https://www.schoolofcoachingmastery.com/coaching-blog/topic/international-coach-federation) ## [What's Really Behind the Huge Success of Professional Coaching?](https://www.schoolofcoachingmastery.com/coaching-blog/whats-really-behind-the-huge-success-of-professional-coaching) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) **![love_is_more_powerful_than_greed.jpg](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/love_is_more_powerful_than_greed.jpg?width=320&name=love_is_more_powerful_than_greed.jpg "love_is_more_powerful_than_greed.jpg")Today I turned down a potential client whose business would have brought me thousands of dollars.** She seemed a like a good client, with clearly defined goals to build her coaching business, which is a coaching specialty of mine. **But there was one big problem:** Her goals were simply to make more money. And her requirements were that her mentor coach must  have made a certain amount of money, which I've made, but I still turned her down. **Why did I turn her down, when helping coaches succeed is one of my specialties?** Because I went into coaching and coach training to help people succeed at creating a better future for themselves and others, a better world, if you will. **Money matters.** Helping others matters more to me. That's because one of my [highest values](https://www.schoolofcoachingmastery.com/coaching-values-needs-and-strengths) is: [Love](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94238/Positive-Psychology-25-Fun-Facts-About-Love-2-0). The funny thing is that coaches who love what they do and love helping others to have better lives and careers, are the coaches who most succeed at professional coaching. And they often make the most money. **Because the professional coaches, who are most likely to succeed, want to thrive by helping others thrive.** **They're not martyrs.** And they're also not greedy. They're more complex than that. **Probably only 5-10% of people, worldwide, who are interested in becoming coaches, have achieved this level of complexity.** Have you achieved this level of complexity? If you're interested in coaching only because you've heard it's one of the highest paid professions in the world, don't train at School of Coaching Mastery. And if you're only interested in helping others, instead of also helping yourself and the people you most care about, then coach for a hobby and make a living doing something else. I wrote a blog post about this, [The Top Ten Worst Reasons to Become a Coach](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18344/Top-Ten-Worst-Reasons-to-Become-a-Coach), nine years ago, and it is as true today as it ever was. If you want to thrive and help thrive doing what you love, let's talk. [School of Coaching Mastery's training programs](https://www.schoolofcoachingmastery.com/coach-training-programs) may be perfect for you. And my [mentor coaching](https://www.schoolofcoachingmastery.com/elite-mentor-coaching-for-high-achievers) often includes training, as needed, at no extra charge. It's expensive and well worth it.   I'm in the thrive and help thrive business.   By the way, if you love someone or something so much that you'd change the world for them, [World Clan Mothers on Facebook](https://www.facebook.com/WorldClanMothers/) may also be right for you. It's about turning back the tide of Climate Change so our grandchildren, and Nature, have a chance to thrive like we do. [I invite you to join and get involved.](https://www.facebook.com/WorldClanMothers/)   [![Visit World Clan Mothers on Facebook](https://no-cache.hubspot.com/cta/default/41761/58682ac2-b28a-4a03-bad3-c85e0a399ac8.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/58682ac2-b28a-4a03-bad3-c85e0a399ac8) 2 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/whats-really-behind-the-huge-success-of-professional-coaching#comments-listing) Topics: [professional coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coach), [Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching), [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [coaching success](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-success), [successful business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/successful-business) ## [What is Life Coaching?](https://www.schoolofcoachingmastery.com/coaching-blog/bid/111538/What-is-Life-Coaching) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ### ![what is coaching?](https://www.schoolofcoachingmastery.com/hs-fs/file-1078382295-jpg/images/coach_and_client_male.jpg) ### Definition of Coaching: **School of Coaching Mastery (SCM) definition of coaching:** Coaching is a customized conversation that empowers the client to get what s/he wants by thinking and acting more resourcefully. **International Coach Federation (ICF) definition of coaching:** Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential **Whether you call it [life coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/97932/Life-Coach-Why-It-Doesn-t-Mean-Anything-Anymore), [executive coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/110088/2014-Executive-Coaching-Survey-Neuroscience-Soars), or [business coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/92972/The-Future-of-Coaching-2013-Trends-in-Business-and-Life-Coaching), the [profession of coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/109580/5-Important-Reasons-Your-Coaching-Business-Needs-Science-Now) is the byproduct of a new paradigm in human development.** Scientists, philosophers and regular people are asking questions about life, such as, “How can people reach their full potential and enjoy greater happiness and success?” As a result, new possibilities are opening up for many of us. In a very real sense, new questions create new realities and new realities lead to new opportunities for our happiness, success and fulfillment. [Coaching is all about asking those new questions.](https://www.schoolofcoachingmastery.com/coaching-blog/bid/110532/Great-Coaching-Questions-What-Are-They-and-When-Do-You-Use-Them) This new approach is empowering, but because it is new, people often have trouble understanding what it means. For this reason, sometimes it’s helpful to explore what coaching is not. **[Coaching is not the same as counseling or psychotherapy](https://www.schoolofcoachingmastery.com/coaching-blog/bid/102559/4-Reasons-It-s-Harder-for-Psychotherapists-to-Transition-to-Coaching), professions which evolved out of the disease model of traditional psychology.** Clients generally seek out therapy or counseling when they are distressed by a problem and may need to heal. Clients seek coaches when their lives are already okay, but they want to be even better. Coaching assumes clients are already “whole, complete and perfect” and are capable of making empowering choices. Having a skilled coach who believes in them, can help clients grow, act resourcefully, reach their goals and discover their greatness. Healing from a disease or problem is never the central focus of coaching. One way to think of the distinction between psychotherapy and coaching is their relationship to health. Therapy takes a client from an unhealthy or negative state ( - ) and brings them up to a healthy or neutral state ( 0 ). While coaching begins at that neutral state and moves the client toward their full potential or positive state ( + ).   ![Therapy vs Coaching formula](https://www.schoolofcoachingmastery.com/hs-fs/file-1073940591-jpg/images/therapy_vs_coaching_formula.jpg) **[Coaching is also not consulting.](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18753/Coaching-vs-Consulting-What-s-the-Difference)** A consultant is an expert in a particular field who assesses a client’s situation in relation to that field and makes recommendations on what to do to improve the situation. A coach generally assists clients to assess their own situations and think - and act - more resourcefully about how to improve them. In other words, a coach helps the client to grow so they can reach their own goals independently, now and in the future, rather than become dependent upon an expert for help. Most consultants also do some coaching and most coaches also do a small amount of advising, so these professions are often confused, but generally, coaches help their clients be their best, while consultants advise clients on what to do. **Because coaching is popular and not regulated, people who are not coaches sometimes call themselves coaches.** The following services are not coaching: consulting, training, seminar leading, counseling, therapy, internet marketing, selling, bill collecting; or offering advice on financial or legal matters, health issues, or religious teachings. Be suspicious of anyone who calls himself a coach, but who offers services in any of the foregoing areas. Sometimes people who are unqualified to be licensed in a regulated profession will call themselves coaches to get around legal requirements. This is not only unethical, it is a red flag that the person is unqualified in that area.   **Become a qualified coach and get certified:** [![Join Coaching Groundwork Advanced and Save](https://no-cache.hubspot.com/cta/default/41761/b9e8b57b-549d-4019-8a2c-b14a16c672f5.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/b9e8b57b-549d-4019-8a2c-b14a16c672f5) 1 Comment [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/111538/What-is-Life-Coaching#comments-listing) Topics: [business coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/business-coach), [Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching), [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [executive coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/executive-coaching), [become a coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-coach), [get certified](https://www.schoolofcoachingmastery.com/coaching-blog/topic/get-certified), [what is coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/what-is-coaching), [what is a life coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/what-is-a-life-coach), [Life Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coaching) ## [5 Important Reasons Your Coaching Business Needs Science Now](https://www.schoolofcoachingmastery.com/coaching-blog/bid/109580/5-Important-Reasons-Your-Coaching-Business-Needs-Science-Now) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![Science of Coaching](https://www.schoolofcoachingmastery.com/hs-fs/file-600213729-jpg/images/science_of_coaching.jpg) **Coaches are advanced communicators.** We're positive, spiritual, creative, and empathic. So what do we need science for? **Everything. ** **[Professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94091/Thomas-Leonard-and-Professional-Coaching-Ten-Years-Later) has changed dramatically over the 20 years of its existance**. Early coaches and their clients were pioneers and early adopters. Those are very special people. They got an intuitive sense that coaching was "right" and they had the courage to dive in and act on their intuition. **But like every profession before it, coaching has grown up.** This brings good news, and depending on your point of view, maybe some bad. **Here are five important reasons your coaching business needs science, now:** 1. **Coaching has gone mainstream** and the Wild West is over - this means there are many more potential coaching clients, but what they want has changed. The days of dreaming up an awesome-sounding coaching program - without first testing to see if it actually works - are over. 2. **Potential clients are skeptical** of the hype and unproven claims of entrepreneurial coaches. [Coaching is still unregulated](https://www.schoolofcoachingmastery.com/coaching-blog/bid/97932/Life-Coach-Why-It-Doesn-t-Mean-Anything-Anymore), which makes the barrier of entry quite low compared to other professions, such as medicine, yet coaching fees are quite high. Unfortunately, this means there are more ineffective coaches than effective ones. Stories of clients who've been burned by bad coaches are everywhere. It is imperative that you distinguish yourself from "coaches" who don't know how to coach. 3. **Potential clients are less likely to be attracted to New Age** or Consciousness messages. Also known as the LOHAS market (Lifestyles Of Health and Sustainability), and sometimes derided as the "Unicorns and Rainbows Folks", these were the early adopters of coaching in days gone by. Yes, those movements are growing, but they're still a tiny segment of society. Their members often have limited disposable cash. In other words, they may want coaching, but can't always pay for it. If your ideal clients are yoga teachers, massage therapists, Reiki masters, vegetarians, organic farmers, etc.; you know what I'm talking about. However, as the coaching profession penetrates deeply into the mainstream, we find huge numbers of different potential client who are interested in being happier and more successful and can afford to hire coaches - but they're looking for very different marketing messages than the LOHAS folks. There are simply too many life coaches today for them all to be tarketing LOHAS. 4. **Today's potential coaching clients want evidence** and proof that the service you offer can truly help them. You don't need to be a research scientist to gather evidence that this stuff works, but a little science goes a long way in today's competitive coaching market. 5. **[The science of coaching](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/) offers the evidence** and proof you need to attract today's coaching clients. What worked ten years ago has changed. What will work in the next decade will be dramatically different. **No, you don't have to become something you're not in order to add science to your coaching.** If you're like me and the big-picture, creative, communicative, empathic world of coaching comes naturally, (but the detailed, linear, siloed, objective world of science? Not so much), then becoming a researcher will never be for you. **Good.** There are lots of researchers in the world. What we need now are more effective coaches. **That's why I created a series of science-based coaching courses that are designed for coaches, not scientists.** They translate the research you need to know on what really helps people be, do, and have what they really want; and present it in easy-to-digest formats specifically for people who think like coaches. Now you can learn what you need to know rather quickly, without wading through mountains of information that doen't pertain to your coaching. **These science-based coaching courses are now woven together into our [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/)**, which gives you the info and tools you need to start coaching your clients with science, plus the data and credentials to communicate your authenticity as a [positive psychology coach](https://www.schoolofcoachingmastery.com/coaching-blog/bid/108713/How-Does-Positive-Psychology-Coaching-Work).  **![Science of Coaching](https://www.schoolofcoachingmastery.com/hs-fs/file-604682808-jpg/images/icf_advance_2014_logo_(2).jpg)Apparently, the International Coach Federation (ICF) agrees with me** that science is the next big thing in coaching, because its next ICF Advance conference in May is called, [The Science of Coaching](http://coachfederation.org/events/landing.cfm?ItemNumber=3283&navItemNumber=3284). **It's a perfect fit for the [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/)**, so School of Coaching Mastery is sponsoring one of the[free introductory webinars](http://coachfederation.org/events/landing.cfm?ItemNumber=3402&navItemNumber=3291) that will precede the conference. By the way, we're applying for ICF approval for the Certified Positive Psychology Coach Program, so coaches who complete it will automatically become ICF ACCs. **Then there's the[Institute of Coaching](http://www.instituteofcoaching.org/), affiliated with Harvard.** They're devoted to research into coaching and positive psychology. Science is where the most exciting developments are occurring in the coaching profession.  **If you'd like to learn more about [Why Your Coaching Business Must Have Science, watch the webinar video by that name](https://www.schoolofcoachingmastery.com/why-your-coaching-business-must-have-science/).** It's free. **Want to know more about [becoming a Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/)?** Click the button below and fill out the form to get the latest on this brand-new coach-training program:  [![Become a Certified Positive Psychology Coach](https://no-cache.hubspot.com/cta/default/41761/8d98e7ed-fda4-4c4b-9ec4-78a3d64d90af.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/8d98e7ed-fda4-4c4b-9ec4-78a3d64d90af) 0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/109580/5-Important-Reasons-Your-Coaching-Business-Needs-Science-Now#comments-listing) Topics: [professional coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coach), [coaching business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-business), [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [ICF](https://www.schoolofcoachingmastery.com/coaching-blog/topic/icf), [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-positive-psychology-coach), [Institute of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/institute-of-coaching), [certified coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-coach), [Positive Psychology](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology), [positive psychology coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology-coaching), [Science of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/science-of-coaching) ## [Thomas Leonard and Professional Coaching: Ten Years Later](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94091/thomas-leonard-and-professional-coaching-ten-years-later) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) [![Thomas Leonard RIP](https://www.schoolofcoachingmastery.com/hs-fs/file-20323573-jpg/images/thomas_leonard_rip.jpg)](https://www.schoolofcoachingmastery.com/28-principles-of-attraction-by-thomas-leonard/) **Today marks the 10th anniversary of the death of[Thomas Leonard, the Founder of the Coaching Profession](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18332/Koans-to-Live-By-If-You-re-Thomas-Leonard).** Nostalgic coaches everywhere are marking this day in whatever ways are meaningful to them. ([Here's a Facebook group that's giving away free coaching](https://www.facebook.com/groups/131178286962009/), today only.) If you missed knowing Thomas, well you missed the man who inspired a profession that is still one of the highest paid and fastest growing in the world. No small accomplishment for a man who died suddenly of a heart attack at only 47. Here's what you don't usually hear about Thomas: he was a genius marketer. He could even write a sales page (You know, those awful web pages with yellow highlighting that try get you to buy stuff) that you'd read to the very end, even when you knew you weren't going to buy the product, because his writing inspired and enlightened you instead making you want to commit harakiri. So the next time you find yourself saying, I wish I could just coach without all the marketing and sales, consider upgrading, instead. Thomas called coaching, "advanced communication skills", which is what great marketing is, anyway. Today, I don't find many coaches who remind me of Thomas, but some great marketers do. (Here are two marketers who elevate marketing to advanced communication: [Seth Godin](http://sethgodin.typepad.com/) and [Chris Brogan](http://www.chrisbrogan.com/blog/).) I pay homage to Thomas pretty much everyday, by taking what I learned from him at his two coaching schools and always looking at what the next step needs to be in the profession and if I think I can create it, I do. Such as taking his brilliant[Values- and Needs-based coaching and integrating it with Strengths-based coaching](https://www.schoolofcoachingmastery.com/coaching-values-needs-and-strengths/) to get the full picture. Years ago, I discovered the rough draft of Thomas' bestselling book, [The Portable Coach](http://www.amazon.com/The-Portable-Coach-Strategies-Business/dp/0684850419/ref=tmm_hrd_title_0?ie=UTF8&qid=1360602549&sr=1-1), on the web via the [Wayback Machine](http://archive.org/web/web.php), which Thomas offered to the world to use freely. It's a detailed account of his 28 Principles of Attraction (not to be confused with the [Law of Attraction](https://www.schoolofcoachingmastery.com/coaching-blog/bid/27263/Dear-Coach-What-if-the-Law-of-Attraction-DOESN-T-Work)). I took what he wrote verbatim, typos and all, and split it into 10 weekly, easy-to-digest ecourse lessons that show up in your inbox. It is, of course, free. **Want to become irresistably attractive to the best people and opportunities? Thomas will teach you for free:** [![Get Thomas' 28 Principles of Attraction Free eCourse](https://no-cache.hubspot.com/cta/default/41761/67464c21-60d4-4c6f-838f-8df42362e37b.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/67464c21-60d4-4c6f-838f-8df42362e37b) 2 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94091/thomas-leonard-and-professional-coaching-ten-years-later#comments-listing) Topics: [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [Facebook](https://www.schoolofcoachingmastery.com/coaching-blog/topic/facebook), [Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/topic/thomas-leonard), [Law of Attraction](https://www.schoolofcoachingmastery.com/coaching-blog/topic/law-of-attraction), [coaching schools](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-schools) ## [New Coaching Niche: Longevity Coach](https://www.schoolofcoachingmastery.com/coaching-blog/bid/90756/new-coaching-niche-longevity-coach) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) There are almost as many coaching specialties and niches as there are professional coaches and longevity coaching is a niche with legs. What does a longevity coach do? This is lifestyle or personal development coaching with a focus on the lifestyle choices that support a longer life. Perhaps even more importantly, a longevity coach can help clients make choices that lead to greater freedom and happiness in old age. In addition to coaching around diet, exercise, relationships and stress reduction, don't forget the importance of financial planning for happier senior years. Speaking of which, to coach in these areas, you really need some expertise. For both ethical and legal reasons, you need to be qualified to advise clients on physical and mental health, the law, and on finance. Curious what it takes to live to be 100 years old? See the infographic  from [howtobecome.org](http://www.howtobecome.org/) below. Perhaps Centenarian Coach will be the next big niche! [![Becoming a longevity coach](http://www.howtobecome.org/assets/library_contents/live_to_100.jpeg)](http://www.howtobecome.org/library/how-to-live.htm) Thinking about becoming a coach? [![LEARN ABOUT JUST IN TIME COACH TRAINING](https://no-cache.hubspot.com/cta/default/41761/44eaa720-23e9-46ec-babd-2ad6f353e3ae.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/44eaa720-23e9-46ec-babd-2ad6f353e3ae) 2 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/90756/new-coaching-niche-longevity-coach#comments-listing) Topics: [Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching), [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [become a coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-coach), [Coaches](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaches), [coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach), [personal development](https://www.schoolofcoachingmastery.com/coaching-blog/topic/personal-development) [All posts](https://www.schoolofcoachingmastery.com/coaching-blog/all) ### Subscribe for FREE: Learn About Coaching ### Follow Us ### The Coaching Blog **If you're a professional Business or Life Coach or you're interested in becoming one, the SCM Coaching Blog covers topics you may want to know about:** How to Become a Business or Life Coach, Grow a Successful Coaching Business, Get Coach Training and/or Business and Life Coach Certification, Become a Coaching Master and Evolve Your Life and Business.  Subscribe above and/or explore by tag, month or article popularity, below. ### Latest Posts ### Most Popular Posts ### Browse by Tag - 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