--- title: Coaching Blog | Science of Coaching description: Science of Coaching | Discover positive psychology and neuroscience coaching! Learn about certification and how to get started in business and life coaching. --- [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/hub/41761/file-1592744230.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/file-1591759451-png/images/headerimg.pngt.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) - [Blog](https://www.schoolofcoachingmastery.com/coaching-blog) - [Training](https://www.schoolofcoachingmastery.com/coach-training-programs) - [Positive Psychology Coach Training](https://www.schoolofcoachingmastery.com/positive-psychology-coach-training-online) - [Certified Positive Psychology and Neuroscience Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-and-neuroscience-coach-program) - [Free Certified Positive Psychology Coach Fact Shee](https://www.schoolofcoachingmastery.com/free-certified-positive-psychology-coach-fact-sheet) - [Become a Certified Group Coach](https://www.schoolofcoachingmastery.com/become-a-certified-group-coach) - [Emotional Intelligence Coaching](https://www.schoolofcoachingmastery.com/emotional-intelligence-and-leadership-coaching) - [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-business) - [Coach 100 Testimonials](https://www.schoolofcoachingmastery.com/coach-100-testimonials) - [Coach 100 Resources](https://www.schoolofcoachingmastery.com/coach-100-resources) - [Thomas Leonard](https://www.schoolofcoachingmastery.com/thomas-leonard) - [About Us](https://www.schoolofcoachingmastery.com/about-us) - [Testimonials](https://www.schoolofcoachingmastery.com/testimonials) - [Contact Us](https://www.schoolofcoachingmastery.com/contact-us) - [Best Practices for Professional Coaches](https://www.schoolofcoachingmastery.com/best-practices-for-professional-coaches) - [Become a Coach](https://www.schoolofcoachingmastery.com/become-a-coach) - [Positive Psychology](https://www.schoolofcoachingmastery.com/positive-psychology) - [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Find a Positive Psychology Coach](http://findacoachhere.schoolofcoachingmastery.com/listing/guide/positive-psychology-coach) - [Free Become a Coach eBook](https://www.schoolofcoachingmastery.com/free-become-a-coach-ebook) - [Certification](https://www.schoolofcoachingmastery.com/seven-secrets) - [Do You Need Coach Certification?](https://www.schoolofcoachingmastery.com/do-you-need-coach-certification) - [Certified Group Coaches](https://www.schoolofcoachingmastery.com/certified-group-coaches) - [Find a Coach](https://www.schoolofcoachingmastery.com/find-a-coach) - [Coach Directory](http://findacoachhere.schoolofcoachingmastery.com/) - [Resources](https://www.schoolofcoachingmastery.com/coach-training-resources) # Coaching Blog ## [Coaching Accountability Isn't What You Think It is](https://www.schoolofcoachingmastery.com/coaching-blog/coaching-accountability-isnt-what-you-think-it-is) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) [![Coaching accountability with a bullhorn cropped](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/Coaching%20accountability%20with%20a%20bullhorn%20cropped.jpg?width=988&name=Coaching%20accountability%20with%20a%20bullhorn%20cropped.jpg)](https://www.schoolofcoachingmastery.com/coaching-blog/how-to-manage-progress-and-accountability-like-a-pro) [Managing Progress and Accountability](https://www.schoolofcoachingmastery.com/coaching-blog/how-to-manage-progress-and-accountability-like-a-pro) is an ICF Core Coaching Competency that is frequently missed when coaches apply for certification, according to ICF certifiers. **I could be wrong, but I think the name, itself, confuses coaches.** It sounds like the coach literally manages the client and holds them accountable to achieve their goals the way an employer might, but that's not what helps clients progress, and it's really not what ICF certifiers are looking for. It's time somebody told you the secret of motivation and it has nothing to do with holding your clients accountable... **Here's why:** Have you ever caught yourself being stubborn with someone (your friend, sibling, spouse, perhaps) about something you really wanted to do but you were only willing to do it your way or not at all? Or has someone ever told you that you need to change something about yourself, and even if you agreed with them, you didn't do it? Or do you ever ask for advice and then don't follow it? **If yes to any of these, you're normal.** People naturally resist doing what others tell them to do and unless that other has something important to hang over their head, like their job, they often won't do it even if they want to.   We all get a little negative in these situations and that negativity has power over us that most people underestimate.   **Here's an example:** An SCM graduate just posted a meme on [Facebook](https://facebook.com/SCHOOLOFCOACHINGMASTERY) that said she never shares memes that say, *"I bet I won't get even one share,"* even if she otherwise likes the meme. I don't share them, either. In fact, I did an impromptu poll once on my Facebook feed to see if others shared them. Nobody did. They're annoying. Subtle levels of negativity, defensiveness, resistance, anxiety, or irritation of any type trigger the *fight, flight, or freeze response* unconsciously, which in turn delivers a cocktail of stress hormones, like cortisol, which can stay in the blood stream for quite a while and hold the client back from taking action. Essentially, they freeze.   So if a coach presumes to manage a client in any way, especially by checking up on them, or requiring the client to check in with the coach, or in any way holding them accountable, there's a good chance that will backfire. Don't do it.   **What does work?** A recent article by researcher, Richard Boyatzis and colleagues, at [TrainingIndustry.com](https://trainingindustry.com/articles/strategy-alignment-and-planning/5-training-mistakes-that-inhibit-lasting-change/), offered five possibilities that have been found to help people change. Boyatzis is well-known for his research and teachings on coaching, emotional intelligence, and leadership. His change theory of positive emotional attractors (PEAs) v negative emotional attractors (NEAs), which roughly translate to [positivity](https://www.schoolofcoachingmastery.com/coaching-blog/how-to-distinguish-healthy-positivity-from-toxic-positivity) v negativity in [positive psychology](https://www.schoolofcoachingmastery.com/positive-psychology) terms, helps explain why some approaches to change don't work while others do.   In a nutshell, change is stressful and that releases stress hormones that trigger the *fight, flight or freeze response.*   Something or someone needs to continually bring the client back to positivity so negativity doesn't prevent them from proceeding. That someone is often the coach.   Forcing or requiring people to do things increase stress so pushy coaches often fail.   Goals, alone, aren't motivating unless they are aligned with what matters most to the client, such as their [personal values](https://www.schoolofcoachingmastery.com/coaching-values-needs-and-strengths), vision, mission, calling, dream, passion, or life purpose. Any goals, especially challenging goals, that aren't aligned with the client's bigger picture, are unlikely to provide sufficient positivity to carry the client forward.   Growth and Transcendence aren't just a byproduct of great coaching.   They are necessary ingredients that help our clients reach their goals. That's why the IAPPC focuses on them instead of accountability. So, we need to help link their goals to what really inspires in order for them to succeed.   To learn more about the science of coaching and prepare yourself to become a Certified Positive Psychology Coach®, [join the International Association of Positive Psychology Coaches](https://positivepsychologycoach.org/join) and attend our series on the nine NEW  Positive Psychology Coaching Skills, from [Optimum Positivity](https://www.schoolofcoachingmastery.com/coaching-blog/making-the-case-for-positivity-in-coaching), to Goals & Achievement, and Growth & Transcendence. These skills are based on research and increase effectiveness of coaching.   Membership in IAPPC is affordable. We will be certifying current members for free through 2022.   [![Join the IAPPC Now and Save on Certification](https://no-cache.hubspot.com/cta/default/41761/32a0bbf4-1bb2-4c05-8799-f3a598aa2ce8.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/32a0bbf4-1bb2-4c05-8799-f3a598aa2ce8)   1 Comment [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/coaching-accountability-isnt-what-you-think-it-is#comments-listing) Topics: [ICF](https://www.schoolofcoachingmastery.com/coaching-blog/topic/icf), [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-positive-psychology-coach), [Positive Psychology](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology), [Science of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/science-of-coaching), [personal values](https://www.schoolofcoachingmastery.com/coaching-blog/topic/personal-values), [IAPPC](https://www.schoolofcoachingmastery.com/coaching-blog/topic/iappc) ## [Learn Strengths-Based Positive Psychology Coaching for Free](https://www.schoolofcoachingmastery.com/coaching-blog/bid/111373/learn-strengths-based-positive-psychology-coaching-for-free) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![Strengths-based Positive Psychology Coaching](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/Strengths-based%20Positive%20Psychology%20Coaching.jpg?width=2000&name=Strengths-based%20Positive%20Psychology%20Coaching.jpg) Play to your strengths: Start learning positive psychology coaching skills. **One of the free services that [School of Coaching Mastery](https://www.schoolofcoachingmastery.com/coach-training-programs/) offers to coaches is our [free study groups](https://www.schoolofcoachingmastery.com/study-groups/), which are hosted by SCM coach members.** Our newest study group, the [Positive Psychology Coach Study Group](https://www.schoolofcoachingmastery.com/study-groups/) is about to launch with Strengths-Based Business Coach, [Nancy McCabe, CCC](https://www.schoolofcoachingmastery.com/coach-nancy-mccabe-ccc/). Nancy is an awesome model of positivity and she happens to be a member of our [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/). [Learn more about Nancy here](http://www.resultsbusinesscoaching.com/). Why would you want to join the [Positive Psychology Coach Study Group](https://www.schoolofcoachingmastery.com/study-groups/)? - Meet weekly with like-minded colleagues for free - Deepen your learning of [positive psychology](https://www.schoolofcoachingmastery.com/coaching-blog/bid/96267/Positive-Psychology-Coaching-When-Is-a-Strength-Really-a-Weakness) concepts and tools - Discover your strengths - Learn about positive psychology coaching - Discover whether positive psychology coaching is for you - Practice [positive psychology coaching](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/) in a safe environment - Get to know our international CPPC Program members - Decide if you want to [join the CPPC Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/) - Be happier and more successful - Have fun! How can you join the Positive Psychology Coach Study Group? - Go here to join[ the free Positive Psychology Coach Study Group](https://www.schoolofcoachingmastery.com/study-groups/) - You'll be sent directions on how to register for the specific study-group webinar sessions you want to attend  - If you need to miss a session that you've registered for, please UN-register in advance, using a link provided in your confirmation email - REGISTER ASAP, BECAUSE SEATING IS LIMITED   Curious about the [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program)? Ready to dive into this fast-growing profession and help others have happier, healthier, more successful lives? Explore this blog and this website to learn much more about becoming a professional positive psychology coach.   Join the Positive Psychology Coach Study Group below:   [![Join the Positive Psychology Coach Study Group](https://no-cache.hubspot.com/cta/default/41761/3dcb1143-e1d8-4984-9f54-0c90f2a439d4.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/3dcb1143-e1d8-4984-9f54-0c90f2a439d4) 2 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/111373/learn-strengths-based-positive-psychology-coaching-for-free#comments-listing) Topics: [business coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/business-coach), [becoming a certified coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/becoming-a-certified-coach), [Positive Psychology](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology), [positive psychology coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology-coaching), [Strengths](https://www.schoolofcoachingmastery.com/coaching-blog/topic/strengths), [Science of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/science-of-coaching) ## [5 Important Reasons Your Coaching Business Needs Science Now](https://www.schoolofcoachingmastery.com/coaching-blog/bid/109580/5-Important-Reasons-Your-Coaching-Business-Needs-Science-Now) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![Science of Coaching](https://www.schoolofcoachingmastery.com/hs-fs/file-600213729-jpg/images/science_of_coaching.jpg) **Coaches are advanced communicators.** We're positive, spiritual, creative, and empathic. So what do we need science for? **Everything. ** **[Professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94091/Thomas-Leonard-and-Professional-Coaching-Ten-Years-Later) has changed dramatically over the 20 years of its existance**. Early coaches and their clients were pioneers and early adopters. Those are very special people. They got an intuitive sense that coaching was "right" and they had the courage to dive in and act on their intuition. **But like every profession before it, coaching has grown up.** This brings good news, and depending on your point of view, maybe some bad. **Here are five important reasons your coaching business needs science, now:** 1. **Coaching has gone mainstream** and the Wild West is over - this means there are many more potential coaching clients, but what they want has changed. The days of dreaming up an awesome-sounding coaching program - without first testing to see if it actually works - are over. 2. **Potential clients are skeptical** of the hype and unproven claims of entrepreneurial coaches. [Coaching is still unregulated](https://www.schoolofcoachingmastery.com/coaching-blog/bid/97932/Life-Coach-Why-It-Doesn-t-Mean-Anything-Anymore), which makes the barrier of entry quite low compared to other professions, such as medicine, yet coaching fees are quite high. Unfortunately, this means there are more ineffective coaches than effective ones. Stories of clients who've been burned by bad coaches are everywhere. It is imperative that you distinguish yourself from "coaches" who don't know how to coach. 3. **Potential clients are less likely to be attracted to New Age** or Consciousness messages. Also known as the LOHAS market (Lifestyles Of Health and Sustainability), and sometimes derided as the "Unicorns and Rainbows Folks", these were the early adopters of coaching in days gone by. Yes, those movements are growing, but they're still a tiny segment of society. Their members often have limited disposable cash. In other words, they may want coaching, but can't always pay for it. If your ideal clients are yoga teachers, massage therapists, Reiki masters, vegetarians, organic farmers, etc.; you know what I'm talking about. However, as the coaching profession penetrates deeply into the mainstream, we find huge numbers of different potential client who are interested in being happier and more successful and can afford to hire coaches - but they're looking for very different marketing messages than the LOHAS folks. There are simply too many life coaches today for them all to be tarketing LOHAS. 4. **Today's potential coaching clients want evidence** and proof that the service you offer can truly help them. You don't need to be a research scientist to gather evidence that this stuff works, but a little science goes a long way in today's competitive coaching market. 5. **[The science of coaching](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/) offers the evidence** and proof you need to attract today's coaching clients. What worked ten years ago has changed. What will work in the next decade will be dramatically different. **No, you don't have to become something you're not in order to add science to your coaching.** If you're like me and the big-picture, creative, communicative, empathic world of coaching comes naturally, (but the detailed, linear, siloed, objective world of science? Not so much), then becoming a researcher will never be for you. **Good.** There are lots of researchers in the world. What we need now are more effective coaches. **That's why I created a series of science-based coaching courses that are designed for coaches, not scientists.** They translate the research you need to know on what really helps people be, do, and have what they really want; and present it in easy-to-digest formats specifically for people who think like coaches. Now you can learn what you need to know rather quickly, without wading through mountains of information that doen't pertain to your coaching. **These science-based coaching courses are now woven together into our [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/)**, which gives you the info and tools you need to start coaching your clients with science, plus the data and credentials to communicate your authenticity as a [positive psychology coach](https://www.schoolofcoachingmastery.com/coaching-blog/bid/108713/How-Does-Positive-Psychology-Coaching-Work).  **![Science of Coaching](https://www.schoolofcoachingmastery.com/hs-fs/file-604682808-jpg/images/icf_advance_2014_logo_(2).jpg)Apparently, the International Coach Federation (ICF) agrees with me** that science is the next big thing in coaching, because its next ICF Advance conference in May is called, [The Science of Coaching](http://coachfederation.org/events/landing.cfm?ItemNumber=3283&navItemNumber=3284). **It's a perfect fit for the [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/)**, so School of Coaching Mastery is sponsoring one of the[free introductory webinars](http://coachfederation.org/events/landing.cfm?ItemNumber=3402&navItemNumber=3291) that will precede the conference. By the way, we're applying for ICF approval for the Certified Positive Psychology Coach Program, so coaches who complete it will automatically become ICF ACCs. **Then there's the[Institute of Coaching](http://www.instituteofcoaching.org/), affiliated with Harvard.** They're devoted to research into coaching and positive psychology. Science is where the most exciting developments are occurring in the coaching profession.  **If you'd like to learn more about [Why Your Coaching Business Must Have Science, watch the webinar video by that name](https://www.schoolofcoachingmastery.com/why-your-coaching-business-must-have-science/).** It's free. **Want to know more about [becoming a Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/)?** Click the button below and fill out the form to get the latest on this brand-new coach-training program:  [![Become a Certified Positive Psychology Coach](https://no-cache.hubspot.com/cta/default/41761/8d98e7ed-fda4-4c4b-9ec4-78a3d64d90af.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/8d98e7ed-fda4-4c4b-9ec4-78a3d64d90af) 0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/109580/5-Important-Reasons-Your-Coaching-Business-Needs-Science-Now#comments-listing) Topics: [professional coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coach), [coaching business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-business), [professional coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/professional-coaching), [ICF](https://www.schoolofcoachingmastery.com/coaching-blog/topic/icf), [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-positive-psychology-coach), [Institute of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/institute-of-coaching), [certified coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-coach), [Positive Psychology](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology), [positive psychology coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology-coaching), [Science of Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/science-of-coaching) [All posts](https://www.schoolofcoachingmastery.com/coaching-blog/all) ### Subscribe for FREE: Learn About Coaching ### Follow Us ### The Coaching Blog **If you're a professional Business or Life Coach or you're interested in becoming one, the SCM Coaching Blog covers topics you may want to know about:** How to Become a Business or Life Coach, Grow a Successful Coaching Business, Get Coach Training and/or Business and Life Coach Certification, Become a Coaching Master and Evolve Your Life and Business.  Subscribe above and/or explore by tag, month or article popularity, below. ### Latest Posts ### Most Popular Posts ### Browse by Tag - 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