--- title: Coaching Blog | Mentor Coaching description: Mentor Coaching | Discover positive psychology and neuroscience coaching! Learn about certification and how to get started in business and life coaching. --- [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/hub/41761/file-1592744230.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/file-1591759451-png/images/headerimg.pngt.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) - [Blog](https://www.schoolofcoachingmastery.com/coaching-blog) - [Training](https://www.schoolofcoachingmastery.com/coach-training-programs) - [Positive Psychology Coach Training](https://www.schoolofcoachingmastery.com/positive-psychology-coach-training-online) - [Certified Positive Psychology and Neuroscience Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-and-neuroscience-coach-program) - [Free Certified Positive Psychology Coach Fact Shee](https://www.schoolofcoachingmastery.com/free-certified-positive-psychology-coach-fact-sheet) - [Become a Certified Group Coach](https://www.schoolofcoachingmastery.com/become-a-certified-group-coach) - [Emotional Intelligence Coaching](https://www.schoolofcoachingmastery.com/emotional-intelligence-and-leadership-coaching) - [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-business) - [Coach 100 Testimonials](https://www.schoolofcoachingmastery.com/coach-100-testimonials) - [Coach 100 Resources](https://www.schoolofcoachingmastery.com/coach-100-resources) - [Thomas Leonard](https://www.schoolofcoachingmastery.com/thomas-leonard) - [About Us](https://www.schoolofcoachingmastery.com/about-us) - [Testimonials](https://www.schoolofcoachingmastery.com/testimonials) - [Contact Us](https://www.schoolofcoachingmastery.com/contact-us) - [Best Practices for Professional Coaches](https://www.schoolofcoachingmastery.com/best-practices-for-professional-coaches) - [Become a Coach](https://www.schoolofcoachingmastery.com/become-a-coach) - [Positive Psychology](https://www.schoolofcoachingmastery.com/positive-psychology) - [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Find a Positive Psychology Coach](http://findacoachhere.schoolofcoachingmastery.com/listing/guide/positive-psychology-coach) - [Free Become a Coach eBook](https://www.schoolofcoachingmastery.com/free-become-a-coach-ebook) - [Certification](https://www.schoolofcoachingmastery.com/seven-secrets) - [Do You Need Coach Certification?](https://www.schoolofcoachingmastery.com/do-you-need-coach-certification) - [Certified Group Coaches](https://www.schoolofcoachingmastery.com/certified-group-coaches) - [Find a Coach](https://www.schoolofcoachingmastery.com/find-a-coach) - [Coach Directory](http://findacoachhere.schoolofcoachingmastery.com/) - [Resources](https://www.schoolofcoachingmastery.com/coach-training-resources) # Coaching Blog ## [5 Rookie Mistakes New Life Coaches Should Never Make \[Are YOU Making These?\]](https://www.schoolofcoachingmastery.com/coaching-blog/5-rookie-mistakes-new-life-coaches-should-never-make-are-you-making-these) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![New Life Coach](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/insulted%20woman.jpg?width=721&name=insulted%20woman.jpg "New Life Coach") In my career as a [coach trainer and mentor coach](https://www.schoolofcoachingmastery.com/coach-julia-stewart), I've known some amazing coaches who changed many lives, but I've also seen some embarrassing rookie mistakes and made a few, myself. Some mistakes keep popping up on my radar, so here's the blog post i think about writing whenever I see one. I hope it helps! 5 Rookie Mistake New Life Coaches Should Never Make: **1. Using a personal email address as a business address.** The address you use with family and friends, such as [FredWilmaAndPebbles@aol.com,](mailto:FredWilmaAndPebbles@aol.com,)  may fail to address the bedrock issue in business credibility: [your professionalism](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program). Don't communicate that you're an amateur by using a family address. And [MissFancyPants1986@hotmail.com](mailto:MissFancyPants1986@hotmail.com) may be your flirty way of expressing yourself on eHarmony, but it's TMI for business. Use your name and no one else's, or use your business name. Alternatively, tell people what you do with your address. One of my first was, [ICoach121@optimum.net](mailto:ICoach121@optimum.net). Of course, having your own web address is a bit more impressive. Another early address I used was [coach@YourLifePart2.com](mailto:coach@YourLifePart2.com). **2. Getting a website before you're ready.** A professional-looking email address is a must. A website probably can wait. In the meantime, a robust profile on one or more [coach directories](http://findacoachhere.schoolofcoachingmastery.com/) will do and/or social media profiles or [pages](https://www.facebook.com/SCHOOLOFCOACHINGMASTERY/). In fact, these  provide feedback on what people respond to, so it's an awesome way to learn what will work for your website. Otherwise, you're likely to have a site that doesn't really represent you or your business. I knew a new coach who lived on Maui, whose coaching was about building thriving relationships, but the main image on her website was a single leafless tree in a frigid winter landscape. What? Most successful coaches take between a year and three years to get their first website. Get to know your business self, your clients, and what communicates what you do, effectively. No rush. **3. Quitting your job at the wrong time.** I've had coaching students who quit their jobs the week after they joined my school. I love their confidence and commitment, but they tend to struggle. Coaches take between 3 months and 5 years to fill their coaching practices. With [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-pro), it takes between 6 months and a year. That's a long time to go without a full-time income. On the flip side, I've known coaches who hung on to their jobs too long. One excellent coach had a quarter of a million dollars in financial reserves, but still too nervous to make the leap. A big part of what coaches do is help clients get over the fears that prevent success, so get your own coach, if you're feeling stuck. On the other hand, if you're ultra-risk-adverse, consider coaching within a large organization, if that helps you feel more stable. **4. Not getting your own coach.** How can you call yourself a coach, if you've never been coached? More to the point, how will you know to make smart rookie choices, if the only coaches you talk to are other rookies? You need your own coach, period. Think of it as a business deduction. [Find your coach here.](http://findacoachhere.schoolofcoachingmastery.com/) **5. Not getting training.** There are still a couple of old timers who tell rookie coaches that they don't need training, but that's not fair to rookies. 20-30 years ago, there was no training, but a few talented people invented coaching, anyway. The rest of us have [Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94091/thomas-leonard-and-professional-coaching-ten-years-later) to thank for putting coaching on the map and starting the first coach training school and international coaching association. Like having your own coach, [getting coach training](https://www.schoolofcoachingmastery.com/coach-training-programs) flattens your learning curve, helps you make smarter choices, and contributes to your success. Coaches with training become successful quicker and are less likely to quit the profession. Don't take my word for it. Ask your coach. Don't make rookie mistakes. Get the free Become a Coach eBook: [![Don't Make Rookie Mistakes. Get This Free eBook.](https://no-cache.hubspot.com/cta/default/41761/fe03159d-ef19-4943-9b62-712fc89a0504.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/fe03159d-ef19-4943-9b62-712fc89a0504)     0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/5-rookie-mistakes-new-life-coaches-should-never-make-are-you-making-these#comments-listing) Topics: [coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training), [become a coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-coach), [Free](https://www.schoolofcoachingmastery.com/coaching-blog/topic/free), [Coach Training Programs](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-programs), [Life Coaches](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coaches), [Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/topic/thomas-leonard), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching), [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/certified-positive-psychology-coach), [coach training program](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-program), [FIND A COACH](https://www.schoolofcoachingmastery.com/coaching-blog/topic/find-a-coach) ## [Coaching the Curse of the High Achiever](https://www.schoolofcoachingmastery.com/coaching-blog/bid/103050/Coaching-the-Curse-of-the-High-Achiever) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![Coaching for high achievers](https://www.schoolofcoachingmastery.com/hs-fs/file-410195431-jpg/images/220px-wallace_gromit_were_rabbit_poster.jpg) *Written by [Julia Stewart](https://www.schoolofcoachingmastery.com/coach-julia-stewart/)* Have you ever wondered why someone as smart and talented as you hasn't already achieved everything you want? You're not alone. Let's face it, you could be twice as smart as Gromit, but still be playing the part of the dog, instead of the master.  Even if you're a natural-born high achiever, your life may not look it, even though it 'should'. [I coach high achievers](https://www.schoolofcoachingmastery.com/coach-julia-stewart/), so I'll share some clues about this counter-intuitive curse with some help from the Harvard Business Review. Harvard knows a thing or two about high achievers. In [The Curse of Being a High Achiever](http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence), Harvard Business Review shares common characteristics:  - Highly motivated  - A doer - Driven to get results - Competitive - Craving positive feedback - A safe risk taker - Passionate about work - Guilt ridden Mostly great stuff, so what makes high achievers so cursed? HBR says High Achievers get so used to success that they stop taking risks and then their careers plateau. I'd agree that fear of making mistakes is a chief reason for low achievement, but there are a number of more subtle reasons that high achievers don't succeed. - You may be surrounded by people (possibly since birth) who are so self-absorbed that they never acknowledge you. When you don't feel seen and validated, you naturally accomplish less. - You may get acknowledged only when you do things that help others achieve their dreams. - Others may become so dependent upon you that you expend considerable energy just keeping them afloat, let alone achieving. This is somewhat similar to Gromit's problem. Wallace gets into hot water with his Walter Mitty inventions and Gromit saves the day. I call these relationship habitats. Once I had a very smart coaching client who never reached her dream of becoming a physician, because no one else believed in her or her dream. I had another client who became a physician only because his parents wanted it. Which leads to another big reason you may not be reaching your goals.   - You don't know what you really want, so you end up achieving something else. What's the secret to overcoming the curse of the high achiever? If high achieving is holding you back, HBR says, "Then you must adopt counterintuitive practices that give you the courage to step out of your comfort zone."  In The Curse of the Were Rabbit, Gromit saves they day by looking well past the obvious to see that (spoiler alert) Wallace is the actual Were Rabbit. Gromit then takes steps to change Wallace back into himself and thus salvages both Wallace and the town's vegetable patches. But Wallace and Gromit still maintain their same relationship, with Wallace the master and Gromit the dog. We, the audience, know better and that's what makes the film amusing. It's possible (quite likely, actually) that Gromit loves Wallace so much he wouldn't have it any other way, but it's equally likely that he isn't really aware of what he is doing. We never know whether people will support us in our dreams until we make a stand. Only then will we know which matters most to us. And before we can do that, we need to know what our true dreams are and, most likely, we need someone who genuinely believes in us and acknowledges us and our dreams. It's a 'catch 22'. We can't find out who will believe in us until we make a stand, and we can't make a stand unless someone believes in us. This is why [people hire coaches](https://www.schoolofcoachingmastery.com/elite-mentor-coaching-for-high-achievers/). Never underestimate the power of your relationship habitat, because it will make or break you. If you want to make major upgrades to your life, career, or business, hire a coach who honestly believes in you. It's not magic, but it'll feel like magic to you.   [![Learn About Elite Coaching for High Achievers](https://no-cache.hubspot.com/cta/default/41761/bc96b889-0fb4-4d2f-8abd-21133008a778.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/bc96b889-0fb4-4d2f-8abd-21133008a778)   *Image: [Theatrical Release Poster from Wikipedia](http://en.wikipedia.org/wiki/Wallace_%26_Gromit:_The_Curse_of_the_Were-Rabbit)* 8 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/103050/Coaching-the-Curse-of-the-High-Achiever#comments-listing) Topics: [Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching), [mentor coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coach), [coaching clients](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-clients), [coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching) ## [Why I Love Mentor Coaching My Coaching Students](https://www.schoolofcoachingmastery.com/coaching-blog/bid/102332/why-i-love-mentor-coaching-my-coaching-students) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) **![Tailored coach training](https://www.schoolofcoachingmastery.com/hs-fs/file-377466981-jpg/images/tailor.jpg)** *Written by [Julia Stewart](https://www.schoolofcoachingmastery.com/coach-julia-stewart/)* **If you're a high achiever, then one of your main stumbling blocks to [becoming a coach](https://www.schoolofcoachingmastery.com/coaching-blog/bid/98285/Top-Ten-Benefits-of-Becoming-a-Master-Coach) is taking the time you need to master your new profession.** Your time is precious, because you're already successful at something else. **Degree programs and [coach training schools](https://www.schoolofcoachingmastery.com/coaching-blog/bid/28912/Can-Coaching-Be-Wrecked-By-Cheap-Coach-Training-Schools) really won't really work for you, because they're:** 1. Time consuming. 2. One-size-fits-all. 3. Don't cover exactly what you need, when you need it.   **What you want is learning that is tailored to what you need, when you need it, no more, no less.** Someone who could curate the thousands of learning tools out there, so you don't waste time on the superfluous, would be awesome. There are plenty of mentor coaches who claim they can give that to you, but coaching and training are two different professions and coaching is a lot pricier. So what do you do?   What you probably need, but may not realize it, is someone who can get you unstuck when your fears, insecurities and the 'voice of reason', that vampire that stalks every entrepreneur who dares to chase a dream, start harrassing you, because they will.   **You need two things:**   1. A systematic method for closing your knowledge gaps and getting the experience you need. That's what training is. 2. A process for becoming who you need to be, day by day, despite your fears. That's what coaching does. I started [School of Coaching Mastery](https://www.schoolofcoachingmastery.com/coaching-blog/bid/17119/Become-a-Coach-Ten-Ways-to-Succeed-Quickly) in 2007, because as a [certified mentor coach](https://www.schoolofcoachingmastery.com/coach-julia-stewart/), I was tired of working with people who wanted to become coaches, but had little or no training. They simply didn't know what they needed to know. But I also get frustrated by students who get training, but no coaching, because they're starting their businesses with an unnecessary handicap.   **What I really love is mentoring my coaching students.** They get exactly what they need and I enjoy hearing how much stinking fun they're having with their new coaching businesses. I've been mentoring coaches for over a decade, but I made it official when I launched [Elite Mentor Coaching for High Achievers](https://www.schoolofcoachingmastery.com/elite-mentor-coaching-for-high-achievers/) last year. It includes private mentor coaching and access to the SCM modules and programs you want, like [Coaching Groundwork Advanced](https://www.schoolofcoachingmastery.com/coaching-groundwork-advanced/), [Master Coach Training](https://www.schoolofcoachingmastery.com/master-coaching-training/), [Positive Psychology](https://www.schoolofcoachingmastery.com/positive-psychology-certificate/), [Group Coaching](https://www.schoolofcoachingmastery.com/become-a-certified-group-coach/), and more, when you want them, no more, no less. Maybe I should call it, Stewart's Tailored Coach Training!   **Here are a couple of testimonials from recent clients:** *"Results are what you’ll see what you take full advantage of the Elite Mentoring Program for High Achievers. Working with Master Coach Julia Stewart, I found the clarity I needed and the insights that inspired me to take action and keep working. Within weeks, I doubled the number of coaching clients I work with, expanded my professional speaking business by adding three new clients and launched my website. Within months, I designed and delivered a nationwide professional development program for a new client and launched a popular group coaching program. Trust Julia with your highest aspirations. Stay open to new possibilities. Do the work and you will create what you really want, and more." - **Nancy McCabe, Coach, Trainer, Speaker and Founder of Results Business Coaching*** *"When I hired Julia as my mentor coach, I wasn't entirely sure I needed it. I had quite a bit of education and experience already and the industry does not require certified coaching credentials to be recognized as a coach. I wasn't sure it would be a good investment for the money. After coaching for 3 months with Julia and taking several classes at SCM, I can say that not only was this a great investment but possibly the best investment I have made in my career. I would recommend this to experienced coaches as well as inexperienced coaches. The value of the service far exceeds the cost, which makes this a savvy investment in YOU!" - **Patrice Swenson, CCC, Life and Business Coach and Founder of Rainbow in the Puddle***   **I have an opening for one new client, right now.** I may have one or two openings in early January. If you're ready to succeed at becoming a coach, or want to be added to my mailing list, click below to find out more and fill out the form, while you're there:   [![ELITE MENTOR COACHING FOR HIGH ACHIEVERS](https://no-cache.hubspot.com/cta/default/41761/559d83be-76c6-4bae-8ff9-bef36cf8270f.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/559d83be-76c6-4bae-8ff9-bef36cf8270f) 0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/102332/why-i-love-mentor-coaching-my-coaching-students#comments-listing) Topics: [group coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/group-coaching), [become a coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-coach), [Coaching Groundwork](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-groundwork), [coaching success](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-success), [Become a Masterful Coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-masterful-coach), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching), [coach training schools](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-schools), [Master Coach Training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/master-coach-training), [Positive Psychology](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology) ## [How to Build a Flourishing Positive Coaching Business](https://www.schoolofcoachingmastery.com/coaching-blog/bid/99876/How-to-Build-a-Flourishing-Positive-Coaching-Business) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) **[![Positive Psychology Coaching](https://www.schoolofcoachingmastery.com/hs-fs/file-253673985-jpg/images/positivity_blackboard.jpg?width=656&height=480&name=positivity_blackboard.jpg)](https://www.schoolofcoachingmastery.com/positive-psychology-certificate/)** **[Positive psychology coaching](https://www.schoolofcoachingmastery.com/positive-psychology-certificate/) is on the rise, because it works.** So have you ever wondered how positive psychology coaching can help your coaching business flourish? I'm talking about how actual positive psychology interventions can impact your thoughts and actions to bring you more success, happiness, and yes - more clients. **Curious?** **Success occurs when you do the right things at the right times.** Positive psychology interventions can help you do the right things at the right times with surprising effectiveness. And it's not precriptive (as in, 'You must do it my way to succeed.'), but rather points out what's worked for others, so you can customize it for your desires, strengths and values. **As a mentor coach who specializes in positive psychology coaching, I see this phenomenon, daily.** Here are three recent examples: 1. A new life coach who's building his business by leveraging his Primary Strengths. He's having a blast and his business is taking off like a rocket. 2. Then there's the executive coach whose business has also taken off like a rocket, but she's not having a blast, even though she's living her dream life. She's still reliving negative thoughts and emotions about her past. In her case, we're using positive psychology and positive neuroscience interventions to help her mind catch up with her awesome life and business. This will help her sustain her success. Otherwise, she likely will burn out, or start repeating negative habits that could short-change her success. You're not flourishing if you're not having fun. 3. Then there's the business coach who already thinks positively, but whose  business seemed to be stalled. What's up with that? We cracked through some blocks and limiting beliefs around making money and feeling ready for success, using [Great Self Coaching](https://www.schoolofcoachingmastery.com/great-self-coaching-group/) (another positive intervention). You guessed it. Now his business is taking off like a rocket! **When I work with my one-to-one [Elite Mentor Coach for High Achievers](https://www.schoolofcoachingmastery.com/elite-mentor-coaching-for-high-achievers/) clients, their frame of mind is often the topic.** At one end of the spectrum, the wrong frame of mind, for instance a limiting belief that it's too soon to expect success, can hold the coach back. At the other end, the coach may appreciate her incredible success, but still be stuck experiencing painful thoughts and feelings from the past. In my opinion, neither is experiencing a positive business, yet. **My definition of a positive coaching business is one that is both successful, as defined by the coach, and thoroughly enjoyed.** My one-to-one mentor coaching may be financially out of reach for some coaches (although it's not expensive when you consider the training and certification that is included). However, this Fall, I'm putting together a [new mentor group](https://www.schoolofcoachingmastery.com/positive-business-mentor-group/) that uses the same positive coaching interventions to help coaches build flourishing businesses. It's quite reasonable and includes some training and certification, as well. **If you're a coach who is serious about building a flourishing life and business, click the link below to find out more and/or make an appointment to ask your questions.** [![Create Your Flourishing Positive Business Here](https://no-cache.hubspot.com/cta/default/41761/67b1287b-667d-4fc4-8990-a35d6b94b770.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/67b1287b-667d-4fc4-8990-a35d6b94b770) 0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/99876/How-to-Build-a-Flourishing-Positive-Coaching-Business#comments-listing) Topics: [coaching business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-business), [group coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/group-coaching), [Coach 100](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-100), [coaching success](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-success), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching), [Positive Psychology](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology), [positive psychology coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/positive-psychology-coaching) ## [Coach Training: How to Maximize Your Time and Money](https://www.schoolofcoachingmastery.com/coaching-blog/bid/89949/Coach-Training-How-to-Maximize-Your-Time-and-Money) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share)   *![Coach Training](https://www.schoolofcoachingmastery.com/hs-fs/file-14051491-png/images/i_love_saving_money-resized-600.png?width=599&height=299&name=i_love_saving_money-resized-600.png)*     *Blog post by [Coach Julia Stewart, MCC](https://www.schoolofcoachingmastery.com/coach-julia-stewart/)* ### There are two groups of coaches that School of Coaching Mastery hasn't focused on enough.   **1. The first group includes:** - Coaches for whom our class schedules just don't work (Often they're located in Asia or the Pacific Rim) - Coaches who learn best by reading and listening to audio recordings - Coaches who want great coach training for less money These coaches can benefit from the 24/7 availability of pre-recorded MP3 coach training audios and downloadable written coaching guides. SCM has all that for our coach training students, but we're about to make it available in a new program called [Just In Time Coach Training.](https://www.schoolofcoachingmastery.com/just-in-time-coach-training/) **2. The second group includes what I call, 'High Achievers who want meaningful success'.**They are my ideal coaching clients: > - Coaches who are already succeeding at something and don't have time for endless hours of training > - Coaches who want to succeed at coaching quickly and need a personalized program to do so > - Coaches who want personal mentor coaching and personalized coach training to maximize their time, effort and money **I've been coaching clients like these on the side for years, but just made it formally available in a program called [Elite Mentor Coaching for High Achievers](https://www.schoolofcoachingmastery.com/elite-mentor-coaching-for-high-achievers/) (EMCHA).** And it's going so well that I'm opening it up to three more coaches. EMCHA includes everything that I think you need to succeed, no more no less. Of course, you add your brilliance and you're the one taking action. **I started School of Coaching Mastery in part because many of my mentees really needed more training.** But then some of my coach training students have struggled because they didn't have mentor coaches. With EMCHA, you have it all. ### What do these two really different coach training programs have in common? - They both include Just In Time (JIT) Coach Training - They both include optional live training: - They both have special introductory pricing right now - The special prices are available to a limited number of coaches between now and October 31st **Go here to learn more about Just In Time Coach Training and register:**     [![LEARN ABOUT JUST IN TIME COACH TRAINING](https://no-cache.hubspot.com/cta/default/41761/44eaa720-23e9-46ec-babd-2ad6f353e3ae.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/44eaa720-23e9-46ec-babd-2ad6f353e3ae)   [Go here to learn about the special offer for the next three members of Elite Mentor Coaching for High Achievers.](http://findacoachhere.schoolofcoachingmastery.com/deal/save-600-on-elite-mentor-coaching-for-high-achievers.html) **Go here for more about Elite Mentor Coaching for High Achievers:** [![ELITE MENTOR COACHING FOR HIGH ACHIEVERS](https://no-cache.hubspot.com/cta/default/41761/559d83be-76c6-4bae-8ff9-bef36cf8270f.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/559d83be-76c6-4bae-8ff9-bef36cf8270f) *Image By Tony Crider* 3 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/89949/Coach-Training-How-to-Maximize-Your-Time-and-Money#comments-listing) Topics: [mentor coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coach), [coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training), [Coach Training Programs](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-programs), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching), [coach training schools](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-schools), [coach training program](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-program), [life coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coach-training), [coach training school](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training-school), [mentoring](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentoring) ## [Coaching Client Engagements: Should They Be Short or Long?](https://www.schoolofcoachingmastery.com/coaching-blog/bid/64794/Coaching-Client-Engagements-Should-They-Be-Short-or-Long) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) **![Coaching clients](https://www.schoolofcoachingmastery.com/hs-fs/file-14053623-jpg/images/old_man_wondering_hiro008-resized-600.jpg)The following post concerning how long coaching client engagements should be is inspired by a conversation at School of Coaching Mastery's members-only Water Cooler Forum.** A student wondered how to set up coaching client engagements. ### The Question: *Should coaching client engagements be short (3 - 6 months) or long (1 year or longer)? And should coaching client engagements have a fixed length or should they be open ended?* **Here are my views.** I find the length of coaching engagement varies according to the business model, niche, and specialty of the coach, as well as the goals of the client.   ### The Short or Fixed-length Coaching Client Engagement:     •    Shorter engagements of specific length are common to business, executive, career and corporate coaching, where the bottom line is always of high importance.     •    Lengths usually are 3, 6 or 12 months. Almost never shorter than 3 months.     •    The per-hour or per-month charge is generally much higher, $300+/hour; $500+ per month, or the charge may be for the entire period.     •    If you use this business model, know that you *must* be prospecting for your next clients at all times.     •    Benefit to the coach, other than the higher fee, is that you can sometimes contract to coach an entire team, department or company. In other words, it can be a very significant gig and you may need fewer gigs to support your business.     •    Benefit to the company that hires you, is that the fees are fixed and predictable and ROI is easy to measure. ### Long or Open-ended Coaching Client Engagements:     •   Open-ended coaching agreements are common in life coaching and other forms of personal coaching, such as health, restorative, personal development, and spiritual coaching.     •    Minimum lengths of client engagements are 3 months. Any less than that and the client is unlikely to experience a specific outcome and may not see the value of continuing. Also, the coach is likely to get stuck on a merri-go-round, constantly trying to attract enough clients, if they allow clients to sign up for one month or less.     •    Keeping one's ego out of the coaching engagement is extremely important in open-ended client engagements and depends on on the coach's personal development and integrity. Also, having plenty of money in the bank can be  important for the coach. Otherwise, the coach may be tempted to stretch out the client engagement for the coach's financial benefit, rather than the client's personal development. Some coaches, especially those who are less well developed, assume that all coaches create dependancy in long-term coaching engagements, but that's not necessarily so.     •    In a long-term coaching relationship, the coach needs to keep an eye out for what else the client may need to work on. Periodically invite the client to a new higher level of play when you sense they are ready for it. Some clients absolutely love this, because they want to grow as much as possible. Think: Empowerment vs. Dependence.     •    Generally, coaches charge less for this type of coaching, $250 - 450/pr month or $100-200/hour.     •    The benefit for the coach is greater client stability and less marketing, although annual income may be lower than for business coaches. Benefit for the client is greater personal growth and fulfillment. **My colleagues and I have all experimented with these business models.** Commonly, what we find is that when we raise our fees to over $500/month, we have no trouble attracting clients, but coaching client engagements tend to be shorter. In my coaching business, I offer three different types of coaching. My life coaching clients focus on personal development, shadows, values, attraction, etc. My fees are lower and engagements sometimes are for several years. I also offer mentor coaching for coaches, which includes working toward certification, business development and personal development. Fees are a bit higher and engagements last 6 to 12 months. Finally, I offer business coaching that focuses on inbound marketing for micro businesses. Fees are higher and engagements last from 3 to 6 months. ### How do you model your coaching client engagements? *The Water Cooler Forum is one of the 'hidden benefits' of membership in School of Coaching Mastery's paid coach training programs. Get your questions answered by mentors and insiders:* [![Click me](https://no-cache.hubspot.com/cta/default/41761/28483cb4-8ad6-49f1-b890-dfc570a5ca40.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/28483cb4-8ad6-49f1-b890-dfc570a5ca40) 7 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/64794/Coaching-Client-Engagements-Should-They-Be-Short-or-Long#comments-listing) Topics: [business coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/business-coach), [coaching business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-business), [life coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coach), [coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training), [coaching clients](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-clients), [make a living as a life coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/make-a-living-as-a-life-coach), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching), [personal development](https://www.schoolofcoachingmastery.com/coaching-blog/topic/personal-development), [personal coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/personal-coaching) ## [Why Some Coaches Don't Have Clients: The 9th Reason](https://www.schoolofcoachingmastery.com/coaching-blog/bid/30338/Why-Some-Coaches-Don-t-Have-Clients-The-9th-Reason) [Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) - [Tweet](https://twitter.com/share) ![The Shadow](https://www.schoolofcoachingmastery.com/hs-fs/file-14054512-jpg/images/shadow_resized_and_cropped-resized-600.jpg) #### **This is the most insidious reason that some coaches don't have clients.** - If you think the economy is in the way - If you're not sure you're giving enough value - If you've tried every program and nothing works - If you think of investing in your business as an 'expense' - If you think you should be doing better - If you're focused on you, instead of your clients - If your coach is frustrated with you - If Sales & Marketing feel more like S&M... **All of the above are symptoms of the Coaching Shadow.** **The shadow is impossible to deal with, unless you know how.** When you know how, it's incredibly easy, but most coaches don't have these tools, yet. **More Training is Not the Answer.**   **You can master the skills of coaching.** And master the skills of Sales and Marketing and they will not work for you. You can work harder than everyone else. Zip.   **Handle the Shadow and the tools you have will 'magically' begin to work.** Handle the Shadow and you'll start having fun. Handle the Shadow and clients will come to you, instead of you chasing after them. Handle the shadow and your coaching income will sustain you. #### Everyone has a Shadow. Some coaches have a Coaching Shadow. **Work with a Shadow Coach to handle your shadow once and for all.** If you think you may have a Coaching Shadow, you have a few more days to join a mentor group designed to handle your Shadow and help you fill your business, once and for all. #### **If you wonder why this would work when nothing else has, that's your Shadow talking.** **All I can tell you is that it will work.** The coaches who've joined will prove it for me. ![Check out the Coach 100 Mentor Group](https://www.schoolofcoachingmastery.com/hs-fs/file-14047512-jpg/images/asterisk_edited.jpg)   #### [**Check out the Coach 100 Mentor Group now.**](https://www.schoolofcoachingmastery.com/coach-100-mentor-group/)   0 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/30338/Why-Some-Coaches-Don-t-Have-Clients-The-9th-Reason#comments-listing) Topics: [coaching business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-business), [Coach 100](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-100), [coaching clients](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-clients), [Mentor Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/mentor-coaching) [All posts](https://www.schoolofcoachingmastery.com/coaching-blog/all) ### Subscribe for FREE: Learn About Coaching ### Follow Us ### The Coaching Blog **If you're a professional Business or Life Coach or you're interested in becoming one, the SCM Coaching Blog covers topics you may want to know about:** How to Become a Business or Life Coach, Grow a Successful Coaching Business, Get Coach Training and/or Business and Life Coach Certification, Become a Coaching Master and Evolve Your Life and Business.  Subscribe above and/or explore by tag, month or article popularity, below. ### Latest Posts ### Most Popular Posts ### Browse by Tag - 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