What's the real reason School of Coaching Mastery is sponsoring the Best Coaching Blogs 2009 contest?
It's the same reason we started our own "Find a Coach" social networking site, Mastery Coach Exchange.
We're doing it because it gives our students a real-world laboratory in which to learn how to leverage the Internet's most powerful marketing tools, so when they leave SCM, they don't flounder trying to find coaching clients, but have hands-on experience - and success - at finding their ideal clients and coaching them to transformation.
That doesn't mean that our students are the only ones benefiting, though. Everyone is winning. In the case of Best Coaching Blogs, the coaches who write the blogs are getting read much more than usual. They're creating new fans and new subscribers. Some of those new readers will become clients, and so on. And winning will give them distinction and bragging rights!
And of course, the readers get to learn great stuff from the bloggers, like how to set up a successful coaching business, how to transform your life, and a lot more. By putting the best of the coaching bloggosphere in one place, with votes and comments from the readers, we're making it easy for you to find the very best coaching blogs efficiently and you can help the bloggers out by reading, voting and commenting. Plus it's free. Great stuff!
But the benefits don't stop there. The bloggosphere is one of the most powerful tools for both learning and marketing, but that does not mean you need to be writing your own blog. Actually, unless you like to write and really have something to say, I would advise you NOT to start your own blog. That doesn't mean you can't leverage the bloggosphere to grow your coaching business, though.
If you want to be more successful as a coach, start with other people's blogs.
Here are six steps to get you started:
1. Start reading several good blogs every week (Better yet: Everyday).
2. Start subscribing to the best ones.
3. Start commenting on the posts that really speak to you.
4. Start developing relationships with the writers and readers at your favorite blogs.
5. Those relationships can be nurtured into joint ventures, linking, opportunities and clients.
6. It's a way to learn and a way to market, all at the same time, and it's fre*e.
I'm teaching students at SCM a whole lot more about how to leverage the bloggosphere, but I've put together one very awesome tool for everyone, including you - gratis - and that's the Best Coaching Blogs 2009 Contest is going on, on our website, right now. Some of the best blogs in the coaching industry are already entered.
So you don't have to spend hours searching down the best blogs for you to read. You can pick the ones your friends are voting on and even read the comments they left, so you know which ones you want to try out.
Because they are all in one place, you can bookmark the page and return again and again, when it's convenient to you, while the contest continues, and read more blogs, cast your votes and add your comments (Be sure to add your website address to your comments).
Commenting on blogs is one of the smartest ways you can use Web 2.0 to market your business. Do you comment on blogs everyday?
While you're at it, don't just read the front runners. There are some real gems in this contest that not many people have heard of. You can help bring them to light by reading, commenting on and voting for them.
Approximately 1,000 people have already participated in this contest. Are you curious what brought them there?
Visit the Best Coaching Blogs 2009 Contest page now and bookmark it, so you can return, read, comment and vote at your leisure.
Winners will be determined by both votes and comments.
Oh and if you have a great blog that you want to enter, we're still accepting entries through Sunday, but the sooner you enter, the more votes you'll get.
Have fun and keep being great!