As our name suggests, at School of Coaching Mastery, we specialize in Master Coach Training. So we've developed quite a bit of expertise around master coaching. It's a whole different approach. One that's recognized and valued by both the ICF and the IAC.
Here are the Top Ten Benefits of Becoming a Master Coach:
I've dedicated my life to master coaching, yours and mine. Are you up for it? Because if you are, the next Master Coach Training, 32-hour program, including 20 hours of advanced practice, starts soon and special pricing is available for a limited time.
This is what I live for. Hope to see you there!
Topics: coaching clients, Become a Master Coach, ICF, Become a Masterful Coach, master coach, Master Certified Coach, Masterful Coaching, masterful coaches, mastery, Master Coach Training, IAC, Masteries
CCE, a non-profit which has been certifying a variety of counselors for years, recently stepped into the realm of business, executive and life coach certification, with this very impressive-sounding new credential. But any executive, business or life coach who was previously certified by the ICF or IAC and who could demonstrate that they already have coach-specific training, got grandfathered into the BCC for $100. The only catch was that we had to take a norming exam to help CCE establish appropriate exam questions for future coaches who test for the BCC.
Even though I have reservations about the new BCC life coach certification, I decided to take the plunge and get it for the following reasons:
That said, I have plenty of reservations about the new Board Certified Coach credential and don't plan to use 'BCC' after my name in most situations - at least not yet. Here's why:
What do you think? Share your comments and concerns about the new Board Certified Coach credential in the comments area below.
Topics: Coaching, executive coaching, certification requirements, Coaches, coaching clients, ICF, coach, Become a Certified Coach, CCE, life coach certification, certified life coach, certified business coach, future of coaching, coach training schools, coaching vs. therapy, Master Certified Coach, BCC, IAC
I received an email yesterday about my coach certification from the IAC. It said in part...
"We have some exciting news to share with you!
It’s no secret that achieving the IAC certification designation requires a very high level of coaching skill. We’ve heard it referred to as the “gold standard” in coaching and we have to agree. After much deliberation, the IAC has decided to honor those who have previously met these standards by calling IAC coaches what they truly are: Master Certified Coaches. Effective immediately, IAC-CC’s are now considered MCC’s, or Master Certified Coaches..."
The email goes on to say that based on an internal review, plus input from members and licensees, they've decided to create a new level of certification that recognizes a deep understanding of, and a skilled use of, the IAC Coaching Masteries(tm). Evidently this will become the new IAC Certified Coach designation.
That's good news. I've raised concerns before that the current certification seemed to be getting harder to pass. And while I'm all for high standards, I was concerned that too few coaches pass it. Most either get too busy with their businesses and forget about certification, or give up before they reach it, or get impatient and turn in their coaching recordings too soon and fail. Only 25% of applicants pass.
The truth is, you can be a very good coach and still not pass this extremely difficult certification (now called the MCC). So why not have another certification that recognizes that your skill level is higher than most other coaches (the new CC)?
I made a similar change to School of Coaching Mastery's coach certification a while back. Coaches who possess superior skills deserve to be recognized for that level of achievement.
There's a huge gap between competent coaching and masterful coaching. And that intermediate level of coaching, which I call the proficient level, deserves its own coach designation. Also, potential coaching clients deserve to know if they're working with a high-quality coach. The ICF has had three levels of coach certification for years.
If I understood an email from the new IAC President, Susan Meyer, the IAC may be reviewing previous coaching submissions to see if they pass requirements for the new designation. If so, that could put smiles on the faces of some deserving coaches.
I'm glad the IAC is making this move and as my friend, Mattison Grey, said about getting the new MCC designation (on Twitter): "Instant upgrade. I'll take it!"