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ICF Research on the Future of Executive Coaching

Posted by Julia Stewart

Future of Executive Coaching by Codice Tuna Colectivo de Arte

The ICF recently blogged on the results of its Executive Coaching for Results study of nearly 1,000 internal coaches (who are employed by an organization), external coaches (who work within organizations as independent contractors), and organization practice managers (a.k.a. coaching practice managers). External coaches were by far the most represented in this study.

Results show growth in many areas of executive coaching, as predicted by with a recent Standford study that shows that virtually all executives want more coaching.

What is executive coaching?

  • Executive coaching is a form of leadership coaching.
  • Executive coaching is similar to life coaching, but for executives.
  • Unlike life coaching, executive coaching often focuses on:
    • handling conflict better. 
    • mentoring and developing talent.
    • learning to share leadership and delegate.
    • improve team-building skills.

The report points to likely trends for 2020-2022, at least according to the groups surveyed.

Here are the top trends expected to increase for executive coaching:

  • Leadership development that includes additional coaching
  • Leader-as-coach training
  • Coaching for millennial leaders
  • Increases in external executive coaching, but with fewer vendors
  • More internal coaching
  • More team and group coaching
  • Increased preference for certified coaches vs. non-certified coaches
  • More online coaching management systems

Scoring lower are the following: more coaching supervision (coach-the-coach), app-based coaching, commodification of coaching, coaching via artificial intelligence.

The future looks strong for executive coaches, especially those who who specialize in the top-trend areas and who are certified.

The fundamental skills of coaching are the same whether they are applied to life, business, or executive coaching. Start  learning the skills and get your first certification, here:

Become a Certified Competent Coach

 

 

Topics: executive coaching, ICF, future of coaching, leadership coaching, coaching research

A Hot Coaching Specialty

Posted by Julia Stewart

Hot coaching specialty - firebreather by emersen quinn.jpg

New coaches are often obsessed with discovering their coaching niche or specialty, so I get asked how to find it, all the time. I can relate, because I didn't know mine when I was new, either. In fact, like many coaches, I find my specialty evolves and occassionaly I like to upgrade it.

The best way to find your true specialty is to get good coach training and coach a lot of people, but sometimes just knowing that a specialty exists helps you to "discover" it.

Look at the guy in the picture, above. I don't know anything about him except that he looks like he's mastered the art of fire breathing. Maybe even, it's his calling. But if he'd never heard of breathing fire and hadn't learned to do it, how would he ever know? Same with coaching.

So I'm going to tell you about a hot coaching niche and specialty and where you can learn more about it.

Here's why it's hot: The people who need this coaching are extremely high functioning, but need to upgrade their strengths to reach their lofty goals. And they influence others, which makes coaching them highly valuable for those around them and even for society, in general. Sometimes, even the planet benefits. And there is often a lot of money involved. In short, people see the value and the need for this type of coaching, and can pay for it.

What I'm talking about is leadership coaching, which is becoming hotter and hotter.

If you want to know more about it, in case it's the way to go for you, I recommend you take the upcoming one-hour-long Q&A class, Why Leadership Coaching is a Hot Specialty.

If you want to become a leadership coach, I recommend you join the Master Certified Positive Psychology Coach program, but if you're an experienced coach, already, you could also take the 8-hour course, Emotional Intelligence and Leadership Coaching.

Become a Leadership Coach

 

Topics: Positive Psychology, emotional intelligence, coaching specialty, leadership coaching

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