School of Coaching Mastery

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Coaching Trends & the Future of Coaching

Posted by Julia Stewart

Future of Coaching

 

What’s on the horizon for the profession of coaching?

 

 Let’s look at today’s trends and then imagine the implications…

TREND: With artificial intelligence expected to replace many humans in professions that rely on knowledge and linear thought, such as medicine and law, thousands are training for fields, such as coaching, where intuition, creativity, people skills, and communication tools are more difficult to replicate in machines.

TREND: Coaching skills have become wide-spread among workers who manage others.

TREND: Coaching horror stories are on the rise.

TREND: Hundreds, if not thousands, of privately-own coach training schools have formed.

TREND: However, coach training is increasingly found in universities with sky-high tuition.

TREND: As the climate crisis continues to grow, distance communication, working from home, virtual meetings, and other forms of distance work will rise.

TREND: Webinar training tools, video chat, and other distance-learning and communications systems are evolving and improving.

TREND: Scientific Research on coaching is on the rise, proving a scientific basis for coaching results.

TREND: Positive psychology has become a source of powerful coaching tools.

TREND: It is too late to prevent climate change, climate resilience for seven billion people, is a worldwide goal, and resilience is a top deliverable of positive psychology coaching.

TREND: Neuroscience and neuroplasticity powerfully inform effective coaching interventions.

TREND: Technology will continue to disrupt modern life at an ever-faster pace, with most people experiencing several major transitions in their lifetimes.

TREND: The number of coaching professional organizations and certifications that claim to be the ‘best’ continues to increase.

TREND: Professional coaching can now be found in virtually every part of the world.

TREND: Movements have been afoot, around the world, to regulate life coaching and other forms of professional coaching for decades, but so far, coaching remains unregulated.

TREND: Most coaching clients say they prefer to work with certified coaches.

 

If current trends in coaching continue, what is likely to happen in…

 

10 years:

Coaching Growth: The number of new professional coaches swelling the ranks will continue to grow. The number of professional coaches will level off over time, with a less-prepared, less-motivated coaches dropping out, due to increased competition.

Coaching reach: Coaching will no longer be considered exotic or only for the rich and famous. It is almost as common as personal training, today. In addition, non-professional coaches will exist throughout society and many people will experience the benefits of coaching from childhood onward.

Coaching delivery: Technology will provide coaches with excellent options for coaching their clients internationally, but local in-person connections will continue to be important, as technology continues to integrate online with offline. Coaching in corporate settings may continue to be delivered person-to-person, but most coaching will be likely to be delivered via computers, smart phones, and other mobile devices.

Coaching fees: Coaching fees have traditionally been sky-high since coaching’s inception. Fees will level off, with a furthering split between a relatively small group of elite certified coaches, who deliver high-end, high-paid coaching, and a much larger group of coaches who offer lower-paid services.

Coaching regulation: Professional coaching may be regulated in some countries, with many more in the process of developing regulations. These regulations will require coach-specific training, certification and/or college degrees, as well as adherence to standardized codes of ethics as requirements for coaches who coach for pay.

Coach training: Coach training via teleseminar or teleclass will go the way of the buggy whip. Many privately owned coaching schools will go out of business, leaving mostly coach training schools that are either approved by the ICF or are aligned with universities. Coach training will be delivered via multi-media distance learning and less via live training in universities and hotel conference rooms. As universities attempt to take over the job of educating coaches, the cost of coach training will skyrocket (Ex: Currently Penn State University offers the Master of Applied Positive Psychology for Life Coaches, at a cost of $50,000 for one year of training.)

Certifications and degrees: Consumers will commonly be aware of coaching horror stories and will know not to work with uncertified coaches. There will be no one certification, whether from a not-for-profit organization, or from a school, that dominates or is preferred – this will lead to further confusion amongst those who hire coaches, as well as those who want to become coaches. Newer coaches will have coaching-related degrees, certifications and/or certificates from ICF-approved schools and universities. Older coaches, those with years of coaching experience, but not the newer certifications and degrees, will survive only if they have excellent reputations as effective coaches.

 

20 years:

Coaching will be a mature profession that continues to evolve. Virtually all professional coaches will be trained and certified, and coaching regulation will be the norm. People will expect much more from professional coaches, partly because amateur coaches will be everywhere and partly because the dramatic transformations that occur with high-quality coaching will be expected, not just hoped for. Hypercomplexity, via technology and climate change, will be challenges that prompt people to hire coaches more often.

More dramatically, as a result of coaching's growth, society will evolve, with more people living values-driven lives. People will upgrade their expectations of life and will find creative ways to satisfy their new standards. Non-professional coaches will exist everywhere in society and many people will relate to one another with a ‘coach approach’. It will become common for people to be coached at every stage of life. What is considered masterful coaching today will be considered average professional coaching.

 

30 years:

Society will continue to transform due to the effects of climate change, artificial intelligence, and professional coaching, and coaching will be a highly respected profession. Excellent professional coaches will continue to earn high fees, but professional coaching will be regulated virtually everywhere. In addition, people throughout society will be coaching others for free. Since coaching can be used for ‘evil’, there will be both positive and negative effects, but the awareness that comes from coaching and being coached will make it harder to manipulate groups of people. Far more will be expected and required from politicians, business leaders, teachers, coaches, and other leaders. Individuals will live their lives more courageously and having a coach to partner through important transitions, will be considered an absolute necessity, which means virtually everyone will have a coach.

 

What do these coaching trends mean to you, the new coach?

 

  1. The future looks extremely bright for the cream of the crop. If you plan to be a professional coach and you want to be well paid, do whatever it takes to distinguish yourself as one of the best. That includes training, certifications, and evidence-based coaching skills.
  2. If you want to stand out quickly, take advantage of this small window of time to study with a privately-held school that will help put you head and shoulders above this increasingly crowded field. If you can afford to spend $50,000 on your training and there is a good-quality university coach training program that will actually teach you to coach, consider it. Because currently most universities only teach about positive psychology, leadership, and other related fields, but neglect in-depth skills and philosophies that make for great coaching and for coaching success.
  3. Get at least one coach certification from a not-for-profit organization, such as the ICF. Consider getting more than one such certification, since that may soon be a requirement for practicing coaching where you live and it’s impossible to predict which current organization, if any, will prevail.
  4. Continue to upgrade your knowledge and skills throughout your career. It will help you stay up-to-date on important trends, earn higher fees, and it’ll help you stay in business if/when regulations occurs.
 

The School of Coaching Mastery Certified Positive Psychology Coach® Program provides coaches with the skills and certifications they need to prevail now and well into the future. Get the facts about this innovative program...

 

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Topics: coach training, coaching success, ICF, Coach Certification, Certified Positive Psychology Coach, coaching schools, get certified, coach training program, coaching career, coach training school, Positive Psychology, experienced coaches, Neuroplasticity, positive psychology coach

Why Tony Robbins Can't Pass ICF Coaching Certification

Posted by Julia Stewart

Tony Robbins Life Coach CertificationThe other day I had a conversation with one of my coaching students about why Anthony Robbins wouldn't pass IAC life coach certification.

On further reflection I realized that he wouldn't pass ICF coach credentialing, either. Why is that? Because he engages in some huge life coaching no-no's. I'll explain in a moment...

Maybe it isn't fair to measure what Tony Robbins does by standardized life-coaching models. After all, he calls himself a 'Strategic Interventionist', not a life coach.

Then again, he does have a coaching page on his website that claims he is the "Father of the Coaching Industry". Hmm, that flies in the face of what tens of thousands of coaches say, that Thomas Leonard is the 'Founder of Professional Coaching'.

For instance, Thomas Leonard founded both the ICF and the IAC. But...

And I'm just guessing here, but this is a really big "BUT": There are quite a few overlaps between Thomas Leonard's approach to coaching (I studied at both his schools, where I received several coach certifications and I was Lead Certifier for the Thomas Leonard Coaching School) and Tony Robbins' approach, which I've studied informally.

I'm a huge Thomas Leonard fan, BUT...it times out that Leonard may have stolen (ahem, borrowed) many of his ideas from Robbins. I'm just speculating, but Tony Robbins' most popular book, Awaken the Giant Within, in which Robbins calls himself a coach, was based on his work with thousands of people over twenty years and was published in 1991. Thomas Leonard founded his first coaching school (the first life coaching school in the world), Coach University, in 1992, with an awful lot of the very same ideas (though there are some key differences).

Not that I think Tony Robbins invented all of his own ideas. Like many entrepreneurs, he seems to have repackaged, renamed and reorganized ideas that were already out there; some new; some ancient.

A few folks trace these ideas back to Jim Rohn, EST, or Landmark. Others trace their early development to the 19th Century American Transcendentalists. But you can find their roots in the words of Jesus Christ and the Buddha, and in even earlier writings and oral traditions from around the world. (This is one of the many reasons why a degree in psychology or social work, even a PhD, won't make you a life coach.)

But back to Tony Robbins and why he can't pass life coach certification...

REASON #1: Robbins often coaches people who are suicidal. One of the biggest no-no's in coaching is that coaches don't coach people who are mentally ill. And suicidal thoughts are a symptom of some mental illnesses.

Both the IAC and ICF warn against using coaching as a therapeutic tool. The main reason for this rule is that an unskilled coach could actually harm the client. An additional reason is that the coach may expose him/herself to a lawsuit for practicing psychotherapy without a license.

I would not encourage a coach to coach anyone who is in tremendous psychic pain, but I personally have coached clients who had some big issues. In many cases I required them to see a therapist while they worked with me. But they often told me that coaching helped them more than therapy. For some clients, those who are willing to take responsibility for their issues, the tools of coaching are far more empowering than psychotherapy.

Robbins claims he's never lost anyone. If that's true then maybe his strategic interventions aren't as foolhardy as they would be for some coaches. And maybe he's actually saved thousands of lives. In that case, what he does is courageous and extremely valuable.

REASON #2: Sometimes Robbins does most of the talking. This is one of the basic rules of life coaching: Let the client do most of the talking. But Robbins frequently doesn't follow this rule.

I've seen him coach people when he did almost all of the talking. And it appears to work. Why? He reads body language extraordinarily well and he has a keen understanding of human nature. Isn't that true of other coaches, as well? I think it is, but Robbins has decades more experience than most coaches and he's worked with thousands of people. Most coaches can't scratch the surface of what Robbins has already accomplished and their skill levels reflect that.

Still, talk too much in a coaching session and both the IAC and ICF will fail you. In most coaching sessions, I think they are right. But there may be exceptions...

REASON #3: Robbins makes rude jokes about his clients, often when they are deeply suffering. As one of my colleagues said, 'I just thought he did that because he was an a**hole!' Apparently he does it because it jolts the client out of a stuck brain state just long enough for him to shift them into a more empowering thought pattern. And it seems to work!

The IAC and ICF both recognize that shifting the client's thinking is an important part of good coaching, but using a sledge hammer to do it? That's a great way to lose the client's trust. In most cases, it's better to respect and empathize with the client, especially when they're struggling. Then again, if you have only a short time to coach someone who is in deep trouble, maybe the gloves need to come off...

REASON #4: Robbins doesn't have any coach-specific training. Actually, this is only a problem for the ICF. The IAC recognizes that there are good coaches who, like Robbins, have thousands of hours of experience and have been learning for decades everything they can about how to facilitate enormous personal growth and development in others, but who may not have attended an ICF-approved coach training program.

The ICF on the other hand, recognizes that quality coach training speeds up the coach's development, so s/he can coach competently within a year or so, instead of within ten years, which is what it often takes, for the self-taught. The ICF believes so strongly in coach-specific training that they recently announced that they won't even accept untrained coaches for membership in their organization.

Robbins started his journey as a coach while he was still in high school - long before coach training existed. He not only coached his classmates, he claims he read 750 books and attended every seminar on personal growth that he could afford (sometimes attending the best ones several times, so he could master the material). Then he went on to coach thousands of people for decades.

Tony Robbins exemplifies what Malcolm Gladwell says in his book, Outliers: That extreme mastery is the result of about 10,000 hours of experience, rather than the result of extreme talent. Talent is nice, but an obsessive commitment to 'take massive action', as Robbins would say, matters more. 

Let's face it, Anthony Robbins really doesn't need life coach certification.

He is famous and his results speak for themselves. He gets away with an awful lot, because his clients already know his reputation and trust him, immensely.

So does life coach certification even matter, when it doesn't recognize the skills that such a well-known master coach uses so successfully? It does, but maybe not for the reasons you would think...

Both IAC and ICF certification processes are more rigorous to achieve than most coaches realize. They virtually force coaches to get thousands of hours of coach training and practice in order to pass. They won't turn you into Tony Robbins, but they will make you a much better coach.

Think of life coach certification as a supportive structure that helps you become the kind of professional coach you'd want to work with.

But take everything certifiers say about coaching with a touch of humor. Because both of these highly-respected certifying organizations miss a wide range of possible master coaching techniques, regardless of what they say about inter-rater reliability. That just means the certifiers agree with each other; it doesn't mean that their criteria include every form of master coaching.

If they fail you, remember, they'd fail Tony, too.

Don't use either passing or failing life coach certification as an excuse to quit your coaching development. Use it as a challenge to keep going and become the kind of coach who can turn around a client's life in minutes.

By the way, Tony Robbins probably is the Father of the Coaching Industry. But Thomas Leonard is the coach who began turning coaching into a profession. Both have made enormously important contributions.

Thomas started the IAC because he was frustrated that ICF life coach certification was leaving out some great coaches. I later started School of Coaching Mastery's coach certification, because I became frustrated that IAC life coach certification is also leaving out some great coaches.

I'd certify Anthony Robbins.

I've definitely learned some new things from him. And I've seen evidence that what he does is highly effective. I've even learned how to use techniques that Thomas Leonard cautioned against.

What do you think? Do you agree that Tony Robbins wouldn't pass ICF or IAC life coach certification? Or am I totally full of cr*p?

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Topics: ICF, Coach Certification, Thomas Leonard, Tony Robbins, life coach certification, certified life coach, Life coaching school accreditation, IAC, certified coach, Coach Certification Bootcamp

Can Positive Psychology Strengths Coaching Actually Weaken You?

Posted by Julia Stewart

positive psychology coaching photo by Denis De Mesmaeker.jpg

Lately, I've read a couple of blog posts, from reliable sites, that attack the effectiveness of positive psychology, positive psychology coaching, and specifically, strengths-based coaching*. I appreciate a well-written contrarian point of view, because it can highlight incongruities and exceptions to rules that we might easily miss, because the accepted wisdom on a particular topic, would rarely address it.

Plus contrarian titles make us curious.

That last point is the real reason you see so many contrarian articles: Angelina Gives Birth to Alien Baby! Man Bites Dog! Stand in line at the grocery store and entertain yourself with contrarian titles in the magazine stand. The good ones make you want to buy the magazine.

I frequently write contrarian articles, myself. My post on why Tony Robbins wouldn't qualify for ICF certification has had nearly 100,000 hits, because it suggests one of the most famous coaches, worldwide, couldn't get certified.

That was pretty cheeky of me.

I've been certifying coaches for nearly 15 years. I know something about coaching standards, but I actually admire Robbins and say so in the post. He doesn't need coach certification, because he's famous, skilled, and has a powerful reputation. My post isn't a condemnation of him, but a nuanced look at coaching and certification, plus a suggestion that there are multiple ways to coach well. I raise points that most coaches don't talk about. Hopefully, that gets them thinking more deeply about a controversial topic.

So lately, when I read a couple of take-downs of positive psychology, I first thought, "Okay, fair game. These posts create curiosity."

But these articles don't just offer contrarian points of view. They are more like beatings and the writers betray a shocking ignorance of their topics, especially considering their platforms. One was from The Atlantic. The other from Harvard Business Review.

Ignorant writing, hiding behind contrarian titles, on well-respected sites, is the academic equivalent of "fake news". It's misleading, creates confusion, and promotes discordant thinking.

To be fair, both HBR and The Atlantic shared multiple sides of the topic via separate posts and that's legitimate. But the writers of these articles (see below) still betrayed an ignorance of positive psychology. They sounded like hacks, who did a quick Google search on the topic, then reacted negatively to their superficial understanding of the material, and then wrote a pounding about it. And if you found the articles via Facebook ads, or Google searches, you might never read the opposing view.

Before we knew about online Russian propaganda, this type of article was known as "click bait." Click bait sites are blogs intended to pull in traffic, with false or misleading material, in the hope that readers will click ads, while on the page, to make money. Has journalism fallen so low that even Harvard has succumbed to this type of cheesy approach? By the way, I found an excellent rebuttal to the HBR article, on a different site, here.

Many people, who left comments on the HBR article, display a stronger understanding of positive psychology than the author. Below, is one concise comment from Peter Peckarsky:

"This is not a HBR-quality piece. It's speculative and published for clicks. An accurate title should read something like "Poorly Applied Strengths-Based Coaching Can Actually Weaken You - Just Like Any Program With No Balance."

I'm going to address the basic misunderstandings displayed by both the author of The Atlantic article, When Grit isn't Enough, and the HBR article, Strengths-Based Coaching Can Actually Weaken You, below.

  1. Positive psychology was never intended to to replace other valid psychology tools or theories. It's intended rather to balance them and fill out gaps in theories that previously fell short of helping people thrive. As with any other theory, when applied ineffectively, it may actually harm. When used appropriately, it can transform lives. The founders of the positive psychology movement set a goal, twenty years ago, to make positive psychology obsolete, because psychology interventions should never be a binary choice between positive vs. negative.
  2. Positive psychology interventions such as strengths, grit, and growth mindset; are descriptive, not prescriptive. They describe what people, who are already flourishing, have been doing, with the suggestion that those who want to flourish, may choose to experiment with similar behaviors. Of course, there are environmental, personality, and other factors that impact outcomes. To turn these tools into dogma, political correctness, judgmentalism, or any other type of rigid thinking; is as wrong-headed in positive psychology as it would be with virtually any other topic.
  3. Thousands of peer-reviewed research studies have been published in the two decades since Martin Seligman declared positive psychology an official field of study, while president of the American Psychological Association, and they continue. In fact, they have since early days, addressed many of the deficits the authors raised, but failed to find in their own research. Apparently, if you were to read even one book by Seligman, you would know more than a writer from Harvard.

My takeaway in this age of fake news, click bait, and Russian propaganda; is that truth still matters and those of us who care about it need to be more vigilant than ever. Reading a blog doesn't make you knowledgeable, not even this blog.

Also, the fantasy that education would become obsolete in the era of Google has proven itself to be a lie. But where will education come from if educational and journalistic institutions lower their standards?

I don't have any easy answers, but I can say that at this school, we're still taking responsibility for the content we publish. We don't run ads on this blog, because we don't think it's wise to put our motives in conflict. So, If you trust us and are curious about becoming a positive psychology coach, you're welcome to download the following eBook.

Free Become a Positive Psychology Coach eBook

 * Thanks to Coach Louise Santiago, PhD, for sending me the HBR post mentioned above.

 

Topics: Free, ICF, Tony Robbins, Positive Psychology, Strengths, Martin Seligman, positive psychology blogs, become a positive psychology coach

Does a Psychotherapist Need Coach Training to Become a Coach?

Posted by Julia Stewart

Do Psychotherapists Need Coach Training

At School of Coaching Mastery, we get tons of inquiries from people interested in becoming coaches. Quite a few of those inquiries come from psychotherapists. Questions from psychotherapists about coach training fall into two types.

The first type of question, from psychotherapists who are interested in coach training, are from therapists who assume that coaching and therapy techniques are the same and therefore their degrees and years of practicing therapy should exempt them from coach training, or that they should take the shortest and cheapest route to coach certification. Those coaches often mention that coaching is unregulated and that they already coach their therapy clients with skills such as, training, education, and support. Usually, they're looking for confirmation that they can just call themselves coaches, or they're looking for a fast, easy, and inexpensive course for therapists.

This group of therapists are sometimes surprised to discover that "not regulated" does not equal "anything goes" in professional coaching. Coaching is well-researched; we know what techniques work best (often not those used in therapy), we have codes of ethics and well-defined standards of certification. The reason we're still unregulated is because we don't target vulnerable populations or people in crisis. Never-the-less, we may become regulated eventually, and approval and certification from well-established professional organizations, such as the ICF, will likely be beneficial for professional coaches.

This group is also sometimes surprised to discover that they don't actually understand what coaching is, what it is for, or how to do it. Coaching is not practicing therapy without a license, nor is it therapy without a diagnosis. It is neither training, nor education. It is not advice giving nor consulting. It is not a way to practice something you're not licensed for, just because you call yourself a coach. I'm reminded of the woman who told me she called herself a coach, but was actually practicing conversion therapy (an attempt to convert a gay person to straight), which she couldn't get licensed to do, because being gay isn't an illness and therefore no one can be "cured" of it. I told her what she was doing violates coaching ethics.

The second set of questions come from therapists and counselors who also have advanced degrees in psychology or psychotherapy, including holders of doctorate degrees and professionals who have been practicing for years. This group is usually well-informed, has high standards, and is genuinely excited about becoming coaches. A sizable percentage of these coaches join our Certified Positive Psychology Coach® Program, because they love the focus of coaching, which is on flourishing rather than healing, and because they're excited about the new direction positive psychology is taking, away from pathology and towards well-being. This latter group fits in perfectly at School of Coaching Mastery and we encourage them to join.

We have an application to join the Certified Positive Psychology Coach® Program, which helps us weed out people who aren't likely to succeed as coaches. You don't have to have a professional degree in psychology to be accepted into the program, but if you do need to be excited about becoming the best coach you can be, so you can offer maximum benefits to your coaching clients.

If you're a psychotherapist, or anyone, who thinks you may want to become a coach, ask yourself why. If it's mainly because coaching is trendy and well-paid, but you have no deep passion for it, no amount of money or time spent on coach training will be worthwhile for you. However, if you love the idea of helping people reach their full potential and attain exciting goals or dreams, this may be the profession for you. Apply to the program to find out.

Interested in becoming a positive psychology coach? Get the free Become a Positive Psychology Coach eBook here:

Free Become a Positive Psychology Coach eBook

 

 

 

Topics: coach training, become a coach, ICF, coaching vs. therapy, Certified Positive Psychology Coach, psychotherapy, Positive Psychology, life coaching vs. psychotherapy

ICF Credential vs. IAC Life Coach Certification

Posted by Julia Stewart

certified_coach_goldribbon.jpgI interviewed my friend and colleague, Donna Steinhorn, IAC MMC, ICF PCC, on the difference between ICF and IAC life coach certification. Unfortunately, the recording was no good, which is one of the of the many reasons that attending live is always the best policy.

The feedback from coaches who attended the interview has been awesome. So I'm going to add a few highlights here, in case you missed it.

The two organizations, themselves, are of course, the ultimate authorities on what they do and they change their policies from time to time. So if you're looking for highly detailed info, visit their respective web sites. The ICF's is coachfederation.org and the IAC's is certifiedcoach.org.

Donna has been deeply involved in coach training and certification for many years and is one of only a handful of coaches who have both ICF and IAC coach certifications, which is why I chose her for this interview ~ that, and the fact that Donna is fun to talk with.

Both Donna and I have been on the coach training and certification bandwagon for eternity (Donna is a member of SCM's Board of Advisers) - and we're both rebels, so we have a shared skepticism, as well as support of these two leading professional organizations and their respective credentialing processes.

We began our conversation by noting that there are limitations to both ICF and IAC coach certifications. Each has its own coaching competencies (or masteries, as the IAC calls theirs). Each definitely has its own coaching style, which you need to be able to demonstrate. Neither style encompasses every possible way to coach brilliantly; they're just doing the best they can.

So why are there two professional coaching organizations and certifications? Actually, there are zillions of them - some completely bogus - but these currently are the most respected. Oddly, the same man, Thomas J. Leonard, the 'Father of Professional Coaching', founded both the IAC and ICF. Thomas founded the ICF in 1995 and later, the IAC in 2003, just before he passed away.

ICF credentialing, as it's called, emphasizes coach training, mentoring and experience, as well as an online test and demonstration of coaching skill. Thomas sought to streamline the process of certification with the IAC, which emphasizes the results of coach training, mentoring and experience, rather than the documentation of it. This makes the IAC certification process a bit simpler, but it's by no means easier, because coaches need to demonstrate masterful coaching skills. Only about 25% of coaches who apply for IAC Coach Certification pass on the first try.

The ICF has three levels of coaching credentials: The Associate Credentialed Coach (ACC), The Professional Credentialed Coach (PCC), and the Master Credentialed Coach (MCC). The IAC currently has only one certification, the Certified Coach (IAC-CC), but from what I've observed, the level of coaching skill required by the IAC is roughly comparable to the ICF MCC. (UPDATE: the IAC added another 'intermediate' level of certification, as well.)

Finally, the ICF has two pathways for credentialing: The portfolio route allows you to get your coach training anywhere and the accreditation path requires you to study at an ICF accredited coach training school. The IAC doesn't require demonstration of coach training, just the results of it: masterful coaching skills. I know most IAC Certified Coaches and I believe all of them have had substantial coach training and/or mentor coaching. Donna says there may have been one coach who passed without being trained.

I asked Donna if there were any hidden costs to getting certified by either organization. She mentioned the mentor coaching requirement by the ICF, which would cost you about $350 - 400 per month, but Donna doesn't consider that a hidden cost, since all coaches need to have their own coaches at all times. Personally, I don't think anyone needs a coach every minute of their life, but coaches are foolish if they don't work with successful coaches of their own. I worked with two excellent mentor coaches while I prepared for IAC Coach Certification.

What, in Donna's opinion, is the best benefit of getting certified? She considers the coach directory on the ICF website, which only lists ICF credentialed coaches, to be by far the best benefit, because it brings her a steady stream of potential clients. We agreed that the IAC would do well to offer such a benefit to its own membership.

Finally, which coaches need certification most? Donna says corporate coaches and perhaps executive coaches, since companies usually want to see credentials. She doesn't believe life coaches need to be certified, but I've seen anecdotal evidence that clients are screening life coaches more carefully than they used to. Even new life coaches are telling me that potential clients ask about training and certification.

School of Coaching Mastery's Certified Positive Psychology Coach® program prepares coaches for ICF credentialing.

So there you have the Readers Digest version of the ICF Credentialing vs. IAC Life Coach Certification interview.

Join a program that prepares you for ICF credentialing. Get started with this FREE fact sheet:

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Topics: certification requirements, coach training, coaching clients, ICF, Coach Certification, Thomas Leonard, IAC Certified Coach, certified coaches, Donna Steinhorn, IAC, certified coach, coach credential

Positive Psychology Coaching: How to Use Negativity to Improve Coaching Outcomes

Posted by Julia Stewart

Leadership Coaching Emotional Intelligence

Every positive psychology coach understands the importance of positivity, but the great ones know how negativity can boost coaching outcomes, amazingly.

If you've been reading this blog (subscribe upper right), you know about positivity theory and the positivity ratio (Fredrickson, 2006). The research is clear: Positivity changes lives and delivers wellbeing. But that's not all. People who experience at least three times as much positivity as negativity aren't just happier, they're more successful, more generous, healthier, and have more harmonious relationships. Who doesn't want more of all that?

So how can negativity help?

Here's a story: I once knew a coach, let's call her Wanda, who was new to positive psychology coaching. One of Wanda's first clients was a mid-level manager at a toy company, who wanted to move up the company ladder. Wanda coached him with loads of positivity and he accomplished one step after another toward his goal, until they were both certain he was on the brink of success. Then he got fired. Yep, fired.

How'd that happen? Wanda's client had some inter-personal issues he wasn't aware of. Wanda noticed them during coaching sessions, but didn't want to focus on the negative, so she never brought them up. Too bad. Those issues got on his boss's nerves, disrupted the whole department, and even made his team less productive. One person can cause a workplace to spiral so deeply into negativity, that the whole company suffers. That's toxic.

Positive thinking can't magically fix a toxic situation unless the toxicity is fully addressed. That means you need to deal with the negativity.

Remember that positivity ratio of three to one?

Another way of saying it is 75% positivity to 25% negativity is the gateway to flourishing. You can go higher, say, 90% positivity, but much beyond that and you and your clients will tip into a multitude of unnecessary problems.

What sorts of problems?

  • Obliviousness. Negativity wakes us up when something is wrong (Boyatzis, 2011), but incessent positivity lets us waltz straight into our worst nightmares, just like Wanda's client did.
  • Missed details. Positivity broadens our awareness, but negativity narrows our focus on what needs to be done (Boyatzis, 2011). Details matter.
  • Complacency. People who are constantly positive sometimes coast when they need to work. For example: Children who are told they need to work, make better grades than children who are told they are smart, because the "smart" kids often don't try as hard (Dweck, 2006).

How can negativity help?

  • Resilience. Negativity toughens us up and helps us develop grit. People who persevere through difficulties, are more likely to succeed (Duckworth, 2016).
  • Needs satisfaction. Negativity is designed to drive us toward getting our needs met, so we can survive. While positivity is more useful at helping us reach for growth and ideals (Boyatizis, 2011). Interpersonal problems often arise from unmet needs (Maslow, 1962).
  • Survival comes before growth. We need to reach a critical mass when satisfying our needs before we can effectively focus on growth (Maslow, 1962).

How could Wanda have succeeded better with her client?

  • Be a coach who is naturally positive, but never steps over concerns.
  • Help the client get their needs met, sustainably.
  • Ask the client challenging questions, the ones they're afraid to ask themselves (and the ones nobody else will mention).
  • Help the client bring positivity into their relationships. Train them to ask more, listen more, and look for what's working before focusing on what's not, unless it's an emergency.
  • Be honest. Holding back your observations is never fair to your clients.
  • Help the client grow beyond their immediate goals. Once needs are met, growth becomes available and that's what propels clients into amazing success.

These are just a few ways Wanda could have upgraded the value of her positive psychology coaching, immensely.

Imagine what her hard-working client could have accomplished if he had adjusted his relationship skills in time to win the promotion he passionately desired.

This focus on the importance of negativity is sometimes called the second wave in positive psychology, but it isn't new. Emotional intelligence has always studied the entire gamut of emotions to help people be more successful in their relationships and work. That's especially important for leaders, because they influence all the people they lead. But let's be clear: Everybody is a leader sometime and humans, who are the most social of animals, all need emotional intelligence to navigate harmonious relationships.

That's why School of Coaching Mastery is launching its exciting Master Certified Positive Psychology Coach program with an advanced course on Emotional Intelligence and Leadership Coaching

This is what's next for professional coaching, in general, and positive psychology coaching, specifically.

Learn more about becoming a positive psychology coach. Get the free eBook:

Free Become a Positive Psychology Coach eBook

Topics: ICF, Certified Positive Psychology Coach, Coaching Certificate, positive psychology coaching, advanced coach training, emotional intelligence, positivity

Professional Coaching Today: World's Largest Coaching Survey (Video)

Posted by Julia Stewart

Last week , I posted an article about The Future of Coaching: How the Internet is Causing the Rise of Coaching.

It shows how changes in technology are driving the demand of professional Coaching. So I thought you might be interested in where coaching is, right now, according to the 2016 Global Coaching Survey by the International Coach Federation (ICF). It's the largest coaching survey to date.

Watch this awesome 4-minute video on Professional Coaching Today from the ICF:

Professional Coaching Today from ICF Headquarters.

 

Become a Professional Coach and Get Your Certified Competent Coach Credential in just 8 Weeks (and receive 16 ICF approved coach training hours):

Become a Certified Competent Coach Quickly

 

 

Topics: professional coaching, ICF, future of coaching, video, international coach federation

School of Coaching Mastery: Why Everyone is Welcome

Posted by Julia Stewart

United Nations Photo.jpg

There's a post going around Facebook that discusses whether the International Coach Federation (ICF) should host any more of its Global Coaching Conferences in the United States, now the the US has placed an immigration ban on people entering from certain countries, because many of the ICF's members are from those countries and would not be able to attend.

In addition, some non-Americans are now refusing to enter the US for either work or pleasure, based on ethical grounds. And I have seen statements from organizations I admire that iterate that they are inclusive, regardless the current political climate.

SCM has always been inclusive and I'm proud that our students come together in interactive webinars from North and South America, Europe, the Mideast, Africa, Asia, and Oceana in a spirit of respect and trust.

Where ever you are from, you are welcome here.

I am so glad we are a distance-learning company and the travel ban does not effect us. It would be heart wrenching for us all, but most of all for those who are directly affected.

We believe strongly in inclusiveness, regardless of skin color, religion, nationality, gender, or sexual orientation. If you agree, we welcome you.

Trust and respect are fundamental to relationships and are the foundation of honesty and ethics. No one can coach well without them. Therefore they are requirements of professional coaching. All of our students are required to sign a Best Practices for Professional Coaches pledge to that effect.

Here is a specific passage from that pledge:

  • Professional coaches are unconditionally respectful to all people regardless of gender, race, color, religion, nationality, politics, or sexual orientation. They are respectful because that is who they are, not just because it is the law or because they have taken an ethical oath.

If you are someone who is naturally respectful of others, regardless where they come from, you may fit in well at School of Coaching Mastery and you are welcome here.

Explore coach training programs:

Check Out Coach Training Programs Here.

 

 

Topics: coach training, School of Coaching Mastery, webinar, Facebook, ICF, best practices

A Brief History of Positive Psychology and Coaching

Posted by Julia Stewart

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Two fields, positive psychology and coaching, have radically expanded how we think about personal growth. They've taught us that human beings have far more potential for happiness than we previously thought. Both began in the 1990's, but until recently, they developed largely in parallel. Now they are directly influencing each other and a new profession, positive psychology coaching, has emerged. It's time to look back at how it all came about...

Both positive psychology and coaching reached back millennia for inspiration from western and eastern philosophies, as well as other ancient wisdom traditions, including some indigenous influences. In addition, 20th Century influences sought to describe what was best and highest in human beings and how more people could amplify their personal development, success, and wellbeing.

The most notable difference in the development of positive psychology and of coaching was that positive psychology always had a strong academic and research basis, while coaching had its beginnings as an innovative entrepreneurial service. Research into what actually works in coaching came later.

Positive psychology and coaching each have a "founder" or "father", respectively. For coaching, it was Thomas Leonard (1955-2003), a former financial advisor, turned coach, who founded what many consider the first professional coaching school, Coach U, in 1992. Thomas later founded the first not-for-profit professional association and certifier of coaches, the International Coach Federation (ICF) in 1995.

The recognized Father of Positive Psychology is Martin Seligman (1942- ). An address Seligman gave, while president of the American Psychological Association (AMA), is often cited as the official advent of positive psychology. Under Seligman's leadership, several initiatives proceeded over time, including the founding of the Master of Applied Positive Psychology (MAPP) at UPenn in 2003  and the International Positive Psychology Association (IPPA) in 2007.

This short blog post can't cover all the achievements of these two great men, nor does it include all the contributions to both coaching and positive psychology by many other brilliant pioneers, but you can learn more by clicking links throughout this article, which will lead you to my references.

There were two 20th Century giants who seem to have had an impact on both positive psychology and coaching. They were Abraham Maslow, 1908-1970, and Viktor Frankel, 1905-1997. Maslow, himself a former president of the AMA, is referred to as the "Grandfather of Positive Psychology" by positive psychology professor, Tal Ben Shahar. Maslow may have even coined the term, "positive psychology", which appears in his 1962 classic, Toward a Psychology of Being (highly recommended). More important is Maslow's theory of self-actualization, often referred to as, needs-based psychology, which states that all humans have physical and psychological needs and that as we meet these needs, we grow and develop. The ultimate state we can attain via needs satisfaction is self-actualization, which is characterized by authenticity, flexibility, and even humor.

Viktor Frankl was born in Vienna and became a psychiatrist and neurologist, but during World War II was interned by the nazis in a series concentration camps, including the infamous, Auschwitz. He survived the war under dreadful conditions, which he later wrote about in his best-selling, Man's Search for Meaning, 1946. Frankl concluded that those who survived the nazi camps did so because they had something to live for: the need to see a loved one again, the desire to help a friend, or in Frankl's case, the passion to write his book about Logotherapy, literally the psychotherapy of meaning. According the Frankl, one cannot become self-actualized without becoming self-transcendent, or growing beyond oneself and one's own ego, which requires that we find meaning by helping others. Seligman later identified "meaning" as one of the most durable pathways to happiness. Echos of both Maslow's and Frankl's theories can be found in Thomas Leonard's Needs and Values.

Maslow and Frankl were especially important in their time, because the second half of the 20th Century marked a turn toward identifying, diagnosing, and curing mental illness, almost exclusively. Psychology's original purpose included psychopathology, but also the psychology of healthy people, and the study of genius. Seligman and colleagues were intent upon rebalancing the field of psychology to include the positive, as well as the negative, and their ultimate goal is to do this so thoroughly that "positive psychology" becomes obsolete, as a separate field.

Positive psychology and coaching are a natural fit, because positive psychology researchers and coaches ask similar questions: How can people become happier, more successful, and enjoy greater wellbeing? In other words, how can people Flourish, as Seligman would put it.

Although it's likely that early coaches and coach trainers drew from research into human potential, such as positive psychology, they usually didn't reveal their sources, which created a "guru-like" image for some and allowed others to make unfounded claims. Eventually, this caught up with the reputation of the coaching field and it was time for coaching to grow up and become a true profession.

By this time, the positive reputation of coaching had also grown. Clients, organizations, and researchers we curious how coaching was changing lives. Research into coaching started to boom and the Institute of Coaching formed in 2008 to foster research into coaching, positive psychology, and emotional intelligence.

One particularly notable researcher is Richard Boyatzis (1946 -) of Case Western University, who is associated with coaching, leadership, and emotional intelligence. His books, such as Primal Leadership, offer sophisticated evidence-based tools for coaching.

In 2007, Robert Biswas-Diener (1971 -), of Portland State University, published the first notable book on Positive Psychology Coaching and he has become a leader in positive psychology coaching research, writing, and teaching.

Today, there are numerous university programs in positive psychology and some in coaching. There also are a few short positive psychology coach training programs. The Certified Positive Psychology Coach program is currently the only positive psychology coach training program that includes the full 125 credit hours required for the ICF PCC credential. It was launched in 2014 and 75-100 additional hours will be added for the new master CPPC version in 2017.

If you'd like to learn more about positive psychology coaching, download the free Become a Positive Psychology Coach eBook, below.

Free Become a Positive Psychology Coach eBook

 

 

 

 

 

Topics: Coaching, ICF, Thomas Leonard, Certified Positive Psychology Coach, Institute of Coaching, Positive Psychology, positive psychology coaching, Martin Seligman

What's the Difference Between a Professional Coach and an Entrepreneurial Coach?

Posted by Julia Stewart

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What's the difference between a professional coach and an entrepreneurial coach and why does it matter?

I recently received a couple of emails from someone on my mailing list who asked questions such as these. He took issue with a lead-nurturing (a type of marketing) email he received from us in which I frankly advise new coaches to get good coach training and reputable coach certification.

The writer identified himself as an entrepreneur, who offers coaching as one of his services, so I answered him in language I thought he would understand:

I said we were very clear who our ideal student is and he probably wouldn't resonate with our messages, since they are targeted at people who want to become professional coaches, rather than entrepreneurial coaches. I wasn't interested in arguing the relative merits of professionals vs. entrepreneurs, so I neglected to add that I have a strong bias toward professional coaches, for whom training and certification are a must, as opposed to entrepreneurial coaches who generally rely their reputations, experience, and instincts, to coach. That, by the way, is why I started a coach training school that certified coaches.

A coach used to be considered half professional and half entrepreneur, 15-to-20 years ago, and the Founder of the Coaching Profession, Thomas Leonard, was a perfect example. He started multiple coaching schools and professional organizations, in his lifetime, but was a classic entrepreneur who embodied the creativity, drive, productivity, and ongoing dialogue with his customers, that entrepreneurs are known for. That said, his major contribution to coaching was the turn toward professionalism and he embodied a stellar reputation for integrity, ethics, quality, and service that went way beyond profits.

The two photos above show, on the left, a professional coach who displays an openness and willingness to serve clients. On the right, shows an entrepreneur who's burning with his vision for designing a successful business. Both may be useful to coach with depending on what you want to work on. Neither is automatically better, but the professional coach is more thoroughly defined and has qualities that can be more easily recognized and evaluated.

Since Thomas' death in 2003, a leadership vacuum opened up. Much of it was filled by entrepreneurs who were focused more on marketing and sales gimmicks that drive profitability, than on helping clients grow and reach their goals. There are still a few good entrepreneurial coaches, but unfortunately they are increasingly outnumbered by scam artists and well-meaning wannabe's who may give bad advice.

I've known quite a few people whose lives have been transformed for the better by working with professional coaches. I also have known a handful of people whose lives have been ruined by entrepreneurial coaches. That doesn't mean all professional coaches are great, or that all entrepreneurial coaches are bad. Sometimes the opposite is true. It just isn't that simple, but over the years, I've moved away from the "half-professional/half-entrepreneurial" approach to coaching in favor of primarily being a professional and I advise my students to do the same, because it appears increasingly that professional coaches tend to deliver better results for clients and professional coaching is also a better model for coaching success. 

I've been clarifying the distinction between professional coaches and entrepreneurs with my Coach 100 students for over a decade and realized that it could be helpful to many of our blog readers too, so here goes.

Pro_coach_vs_entre_coach_table.jpg

Whether you are a professional coach or entrepreneurial coach isn't really an either/or choice; it's both/and. Because coaching is still not regulated, so there is tremendous freedom for practitioners. But at the same time, it's the professional side of coaching that is driving much of coaching's positive reputation.

If you're looking for a coach, you may want to use the above table to determine how professional your potential coach is. You have a bit more knowledge and power, because professional organizations define what you can expect. Also, if your coach is a member of the International Coach Federation (ICF), you can file a complaint against a coach-member who fails to uphold the ICF's Code of Ethics.

Remember that lead-nurturing email from above, that advises good training and certification?

Recent research by the ICF found that coaches who get good training are more successful and less likely to quit the profession, while coaching clients say, all else being equal, they prefer to work with certified coaches. If you're new to coaching, my advice is that you get both coach training and certification to increase your confidence and success.

Get Coach Training and Certification

Topics: professional coach, professional coaching, coach training, Coach 100, ICF, Coach Certification, Thomas Leonard, certified coaches, coaching ethics

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