Coaching Blog

What is a Coaching Mindset and How Do You Get It and Maintain It?

Posted by Julia Stewart

Coaching MindsetThe ICF recently added the first new Core Coaching Competency in over two decades.

It's called: Maintains a Coaching Mindset.

This post will clear up confusion about what a Coaching Mindset is, why it matters, and how you can develop and maintain it. Because once you understand this, a doorway opens that makes masterful coaching possible for you.

The first thing to know is that this competency is demonstrated both outside coaching sessions as well as during coaching. In other words coaching, with its expansive positivity, curiosity, presence, and acknowledgement isn't something you just do for an hour or two and then revert to thinking and acting small. Thinking like a coach is a 24/7 commitment.

Maintains a Coaching Mindset helps counter the misconception that coaching is merely a performative skill set.

The ICF definition of Maintains a Coaching Mindset is:

Develops and maintains a mindset that is open, curious, flexible and client-centered.

 

Coaches need to show up this way during coaching sessions because it helps raise the client's receptivity and resourcefulness, which are key to the client's success. Great coaches do more than help clients solve their problems. They help them grow into people who stop having those problems. Plus, coaches need to show up this way outside coaching sessions in order to maintain trust and respect with clients.

Because, almost anyone can learn the communication techniques of coaching. But until they learn to think like a coach, that will limit their clients' outcomes and growth, and it will also limit the coaches' careers, because clients won't want to work with them. Why not?

Potential clients naturally mistrust coaches who are closed-minded, incurious, rigid, or self-centered; even if just a little bit.

So how do you develop and maintain a coaching mindset? Here are several approaches:

  • Develop your self-awareness. Because you cannot be client-centered if you are unaware of where you end and your client begins. It's surprising how often people are unaware of this. If you are a helpaholic or compulsive advice giver, you need work here. Get to know your own Strengths and Values, as well as your Needs, biases, unhealed wounds, assumptions, and habits. It's a lot to be aware of and it will always be a work in progress, but healthy personal growth can carry a coach a long way. How can you achieve this?
  • Develop self-regulation. When your Needs, boundaries, and self-care are well met, you can show up positively and your negative emotions are much less likely to get in the way. This can change your entire outlook as well as what you think is possible for your clients. A coach or therapist can give you customized support with this, but there are several other approaches that can work well:
    • Know your boundaries and how to communicate them. Just as good fences make good neighbors, good boundaries are the foundation of good relationships. What are you not okay with? What are your deal breakers? Good boundaries are clear but also flexible and boundary conversations help us navigate varied cultural perspectives, a necessary skill in the 21st Century. Boundaries are basic rules of engagement that help you and others be your best. When you know how to communicate boundaries, you put people at ease and relationships progress more smoothly. For example: Your written agreement with your clients is a formalized set of boundaries. In fact, most difficult issues that could come up in coaching relationships can be forestalled by what is included in that agreement. You need less formal boundaries in your personal relationships but don't try to live without them. By the way, sometimes the person you need to set boundaries with the most is yourself. You can learn to set boundaries by taking trainings or even reading books on boundaries. Here's a good one.
    • Know your Needs and get them met. We all have them. Most of us go through life hoping ours will be met  and then suffering needlessly because Needs aren't met by chance. They are our own responsibility. If we don't actively work to get them met, it's unlikely that they will be. Abraham Maslow said meeting Needs is like taking vitamins; they keep us healthy. Unhealthy coaches can't reliably maintain a coaching mindset. Read about Needs here. Take this course to learn how to help yourself and your clients get Needs met.
    • Take your self-care seriously. Working crazy hours, eating a terrible diet, never exercising, juggling stress,  sleeping too little, and impoverished relationships can all block your coaching mindset and you may not even notice. But others will. Don't take that chance. What's one thing you know you need to start doing, or stop doing, to take care of you? Are you willing to commit to that change? Great, when can you start?
  • Develop your intuition, empathy, creativity, and positivity. Western culture has long prized reason, logic, and rational thought, the so-called left-brain thinking patterns. Those qualities have taken our culture a long way. But your brain has two hemispheres. You can't live your best life without both. Coaching excels because it unabashedly includes other ways of thinking that are associated with the right brain. Integrate your brain so you can move back and forth seamlessly. Why does this matter? It helps provide the wisdom, flexibility, positivity and creativity that are prized in master-level coaching. And it helps you develop a coaching mindset. This leads almost effortlessly to more profound client outcomes. They are so worth it. Here's how:
    • Engage in contemplative practices and use one or more to prepare for coaching sessions. These will help change your brain by temporarily lowering stress. Over time, you'll develop greater perspective, more maturity, and more wisdom. Because we are all prone to stress but cannot coach well when when we are in the fight, flight, or freeze response, we need these practices to prepare for coaching sessions. Traditional practices, such as mindfulness, sitting meditation, walking meditation, prayer, chanting, and ritual can all change your brain state briefly, so they are ideal for preparing before coaching sessions, but when practiced  daily for months and years, they change those relaxed states into enduring traits by integrating the brain. If you're more secular, uncomfortable with a spiritual approach, or technology is your thing, there are powerful research-based breath exercises and verified practices based on smartphone apps and other devices. HeartMath is effective for many. Over time, these practices can help you strengthen your True Self and be less controlled by your ego. That can help you be happier. Your True Self (sometimes called Personal Greatness, Higher Self, Wise Self, etc.) is essentially your coaching mindset.
    • Live a Values-driven life. Your Values are what really matter to you. If you are spending all your time on other matters, you cannot be your True Self, nor can you live your best life, nor may you coach masterfully. When your mindset is focused on what matters, you are thinking like a coach and can coach clients to greatness.
  • Keep Learning. The ICF and most other certifiers require that you continue your coaching education throughout your career. When you choose a coach training, look not for the acquisition of mere technical information, but for the kind of adaptive challenges that will assist you to coach at increasingly higher levels and to show up with the mindset of your True Self, Personal Greatness, or Higher Self. In other words, training that will challenge you to show up with the mindset of a coach. It's worth it.

The Certified Positive Psychology Coach Program and Certified Neuroscience Coach Program can help you learn beginning-to-advanced coaching skills and develop a coaching mindset. Or read more about becoming a coach in the free Become a Positive Psychology Coach eBook.

 

Learn more about becoming a coach here:

 

Get the FREE Become a Positive Psychology Coach eBook


 

 

 

Topics: become a coach, ICF, Certified Positive Psychology Coach, personal development, coaching with neuroscience, brain, FIND A COACH, free ebook, personal greatness, personal growth, personal values, become a positive psychology coach, certified neuroscience coach, Competencies

This is How New Coaches Set Their Fees

Posted by Julia Stewart

Professional Coach Setting fees

You've decided to become a coach. Congratulations!

You're getting coach training. Smart! According to research by the ICF, nearly all successful coaches are well trained in their profession and most are certified. Trained and experienced coaches also make more money.

But at every step along the way to becoming a professional coach and launching a successful business, new questions arise. None is more important, or more intimidating, than setting your fees.

Are you stumped on setting your fees? Help is on the way! Read on...

The first thing to realize is that you will set and reset your fees many times during the course of your coaching career. So you need to get comfortable and confident with it.

Most coaches are confronted by Imposter Syndrome each time they raise their fees. They ask, "Am I worth it? Will my clients all quit? Will I make less money if I am over-priced?" First, no matter how much you charge, you will always be worth more than your fee. The "Am I worth it?" question, along with all the other doubts related to imposter syndrome, are products of your brain's negativity bias. We all tend to focus on the negative when we are stressed, uncertain, or feel vulnerable. That's one more reason why working with your own coach is so valuable. Second, your clients won't quit, if you handle setting and raising your fees well.In fact, you may wind up with even more clients!

One of the secrets of setting your fees is to find the fee that attracts the clients you want. Here's a quick story that demonstrates one effective approach to setting fees:

I was lucky. The Founder of the Coaching Profession, Thomas Leonard, helped me set my fees, 20 years ago, when I was a brand-new coach. Here's how...

My dilemma was that coaching paid more than the profession I was transitioning out of and I had a hard time justifying the higher pay to myself. I was a new coach and the clients for my first business were likely to become my first coaching clients. Previously, I had been a dancer and college professor who became a personal trainer while I transitioned into my next career. I lived in New York City where the going rate for personal trainers was $60 per hour. Life coaching starts around $100 per contact hour (business and executive coaching pay much more). How could I attract the same clients and get them to pay more for a new service?

Thomas said, "Why not just charge them the same to start and raise rates later?" Then my coach helped me flesh this out into a real strategy. I offered each of my personal training clients a free month of coaching (three half-hour sessions per month) to see if they liked it. Several of them took me up on it. The ones who wanted to continue, I charged $60 per half hour, or $180 per month. Since personal training clients usually paid me $240 for four one-hour sessions, the monthly fee for coaching was less for them, but I was making $120 per contact hour, a respectable starting rate for life coaching AND I used this strategy to attract my first coaching clients. It worked!

I found other clever strategies to raise rates over the next few years to build a solid living with coaching.

This approach may work for you, or if your situation is different, it may not. What I can guarantee is that getting expert advice and/or working with your own coach, will make setting and raising your fees a lot less stressful and attracting clients will get easier for you.

Would you like expert advice on setting your fees?

After coaching and training coaches for twenty years and working with literally thousands of coaches, I am an expert. Do you have questions for me about setting your fees? Would you like some valuable answers to those questions? What if you could attend a live Coaching Clinic and by the end of that webinar you could confidently announce your new coaching fee? How much more money will you make when you have set your fees with confidence and grace? How much more will you enjoy your coaching business? How many more clients will you help reach their goals and their full potential?

A smart fee structure creates a virtuous cycle for all.

Join me for the upcoming Coaching Clinic: How to Set and Reset Your Coaching Fees on Monday, July 12th, 3-3:30 PM Eastern/New York Time. It's FREE to current members of the Certified Positive Psychology Coach and Certified Neuroscience Coach programs. If you JOIN one of those programs by July 12th, you'll get it free too, PLUS you'll save an additional $500 by joining before tuition goes UP. That's $550 saved. Gee, you really are a smart coach! ;-)

If you aren't a member, no worries. You can still join this career-changing clinic for just $50USD. You'll still learn how to raise your fees in a way that is attractive to clients. It will help you make more money and coach more clients. PLUS everyone who registers for this clinic will get EARLY access to the new and improved version of our most-popular free eBook: Life Coach Salary

 

Ready to set your fees with confidence and attract more clients?

 

Register for Coaching Clinic: How to Set Your Fees

 

Topics: webinar, coaching success, ICF, life coach salary, Thomas Leonard, Certified Positive Psychology Coach, Life Coaching, new coaches, certified neuroscience coach

Get Coaching Clients and ICF Certification with this Tool

Posted by Julia Stewart

Get Coaching Clients and Certification

The questions I most often hear from coaches are: How do I get more clients? and How do I get ICF certification?

If you're wondering about either of those, we've got you covered and now there's a free video that explains the whole thing to you.

This video is part of our new Free Coach Training Program. Interested? Read on...

There are so many things you have to do to become a successful coach:

At School of Coaching Mastery, we've been working hard at solving these problems for our members, but here's the thing: We can give you the tools, but you have to do your own work. Wise coaches already know this and love diving in with well-crafted tools. Work is fun when you're learning, making progress, and succeeding at your goals.

Solve the problem of what to do first: Get the clients you need to be a real coach or get the certification you need to attract the clients. You can do both at the same time. We'll tell you how in this video.

Watch this informative video to find out how you can combine many of the above goals into one process that has worked for thousands of coaches:

Get the Video on How to Get Clients and ICF Certification

 

 

 

Topics: free coach training, ICF, Coach Certification, video, international coach federation, how to get coaching clients

Here are the Brand New ICF Core Coaching Competencies

Posted by Julia Stewart

New ICF Core Coaching Competencies

 

After over twenty years, the International Coach Federation (ICF) has released a brand-new version of its famous eleven Core Coaching Competencies and now there are only eight!

What did they leave out? Nothing. They actually added! Read on...

Today, the ICF publicly released it's new Core Coaching Competencies after two years of research, from an industrial psychology perspective, into what 1,300 coaches actually do with their clients.

The Competencies, on which the world's most recognized certifications are based (ICF ACC, PCC, and MCC) have guided the coaching of thousands of professional coaches for two decades. Now they have been streamlined and integrated with new material resulting in a shorter list that's packed with information.

When will the ICF begin certifying with the new Competencies?

Not before 2021 when ICF accredited coaching schools are required to include the new Competencies in their curricula instead of the old.

What do the ICF's new Competencies mean for coaches who want to get certified?

  • If you expect to apply for ICF certification by the end of 2020, you may want to stick with the old Competencies, although you may learn some useful nuances from the new Competencies that may assist you in passing ICF's rigorous certification process.
  • If you're planning to apply for ICF certification in 2021 or later, begin learning about the new ICF Competencies now. When you join an ICF accredited training program, be sure to ask whether they are teaching the new or old Competencies. This coach training program will begin translating the old Competencies into the new starting today for our current students and will begin training exclusively with the new Competencies in 2020.

Here's a handy table that will help you start translating the old Competencies into the new.

New ICF Core Coaching Competencies Old ICF Core Coaching Competencies
1.Demonstrates Ethical Practice - Understands and consistently applies coaching ethics and standards of coaching 1. Ethics and Standards
2. Embodies a Coaching Mindset - Develops and maintains a mindset that is open, curious, flexible and client-centered BRAND NEW
3. Establishes and Maintains Agreements - Partners with the client and relevant stakeholders to create clear agreements about the coaching relationship, process, plans and goals. Establishes agreements for the overall coaching
engagement as well as those for each coaching session
2. Establishes the Coaching Agreement
4. Cultivates Trust and Safety - Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust 3. Establishing Trust and Intimacy with the Client
5. Maintains Presence - Is fully conscious and present with the client, employing a style that is open, flexible, grounded
and confident
4. Coaching Presence
6. Listens Actively - Focuses on what the client is and is not saying to fully understand what is being
communicated in the context of the client systems and to support client self-expression
5. Active Listening
7. Evokes Awareness - Facilitates client insight and learning by using tools and techniques such as powerful
questioning, silence, metaphor or analogy

6. Powerful Questioning

7. Direct Communication

8. Creating Awareness

8. Facilitates Client Growth - Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.

9. Designing Actions

10. Planning and Goal Setting

11. Managing Progress and Accountability

 

Download this competency table for free here.

 

Learn much more about the new Competencies...

 

Get instant access to the FREE webinar video here:

 

Watch this ICF Coaching Competency Webinar Video

Topics: ICF, Coach Certification, Competencies

Coaching Accountability Isn't What You Think It is

Posted by Julia Stewart

Coaching accountability with a bullhorn cropped

Managing Progress and Accountability is an ICF Core Coaching Competency that is frequently missed when coaches apply for certification, according to ICF certifiers.

I could be wrong, but I think the name, itself, confuses coaches. It sounds like the coach literally manages the client and holds them accountable to achieve their goals the way an employer might, but that's not what helps clients progress, and it's really not what ICF certifiers are looking for.

It's time somebody told you the secret of motivation and it has nothing to do with holding your clients accountable...

Here's why: Have you ever caught yourself being stubborn with someone (your friend, sibling, spouse, perhaps) about something you really wanted to do but you were only willing to do it your way or not at all? Or has someone ever told you that you need to change something about yourself, and even if you agreed with them, you didn't do it? Or do you ever ask for advice and then don't follow it?

If yes to any of these, you're normal. People naturally resist doing what others tell them to do and unless that other has something important to hang over their head, like their job, they often won't do it even if they want to.

 

We all get a little negative in these situations and that negativity has power over us that most people underestimate.

 

Here's an example: An SCM graduate just posted a meme on Facebook that said she never shares memes that say, "I bet I won't get even one share," even if she otherwise likes the meme. I don't share them, either. In fact, I did an impromptu poll once on my Facebook feed to see if others shared them. Nobody did. They're annoying.

Subtle levels of negativity, defensiveness, resistance, anxiety, or irritation of any type trigger the fight, flight, or freeze response unconsciously, which in turn delivers a cocktail of stress hormones, like cortisol, which can stay in the blood stream for quite a while and hold the client back from taking action. Essentially, they freeze.

 

So if a coach presumes to manage a client in any way, especially by checking up on them, or requiring the client to check in with the coach, or in any way holding them accountable, there's a good chance that will backfire. Don't do it.

 

What does work? A recent article by researcher, Richard Boyatzis and colleagues, at TrainingIndustry.com, offered five possibilities that have been found to help people change. Boyatzis is well-known for his research and teachings on coaching, emotional intelligence, and leadership. His change theory of positive emotional attractors (PEAs) v negative emotional attractors (NEAs), which roughly translate to positivity v negativity in positive psychology terms, helps explain why some approaches to change don't work while others do.

 

In a nutshell, change is stressful and that releases stress hormones that trigger the fight, flight or freeze response.

 

Something or someone needs to continually bring the client back to positivity so negativity doesn't prevent them from proceeding. That someone is often the coach.

 

Forcing or requiring people to do things increase stress so pushy coaches often fail.

 

Goals, alone, aren't motivating unless they are aligned with what matters most to the client, such as their personal values, vision, mission, calling, dream, passion, or life purpose. Any goals, especially challenging goals, that aren't aligned with the client's bigger picture, are unlikely to provide sufficient positivity to carry the client forward.

 

Growth and Transcendence aren't just a byproduct of great coaching.

 

They are necessary ingredients that help our clients reach their goals. That's why the IAPPC focuses on them instead of accountability. So, we need to help link their goals to what really inspires in order for them to succeed.

 

To learn more about the science of coaching and prepare yourself to become a Certified Positive Psychology Coach®, join the International Association of Positive Psychology Coaches and attend our series on the nine NEW  Positive Psychology Coaching Skills, from Optimum Positivity, to Goals & Achievement, and Growth & Transcendence. These skills are based on research and increase effectiveness of coaching.

 

Membership in IAPPC is affordable. We will be certifying current members for free through 2022.

 

Join the IAPPC Now and Save on Certification

 

Topics: ICF, Certified Positive Psychology Coach, Positive Psychology, Science of Coaching, personal values, IAPPC

15 Self-Care Must-Do's If You're a Highly Sensitive Coach

Posted by Julia Stewart

highly sensitve coach

There is an inherited trait known as Highly Sensitive Person (HSP), or Empath, that is common amongst coaches, especially master coaches.

According to research, 15-20% of all humans are born HSPs, as are 15-20% of all "higher" animals, such as monkeys. This suggests a survival value for the overall population. In other words, HSPs are needed by others. What's different about HSPs? We notice more and sense subtleties that others miss, process information deeply, are more empathic and emotional, and all of this can cause over-stimulation, overwhelm, and exhaustion. It's a blessing and a curse! However, if you're an HSP coach, it is a gift for you and your clients as long as you're aware of it and take especially great care of yourself and your sensitivity. To find out if you're a highly sensitive coach and how to optimize your sensitivity, read on...

Highly Sensitive Persons are impacted more intensely by both positive and negative environmental stimuli.

 

This means your self care, and who and what you surround yourself with, will have a more dramatic impact on you than on someone who is not an HSP. So to be a great coach, you need to take your well-being seriously. No wonder coaches love positive psychology!

Many of the qualities the ICF requires in their Master Certified Coaches (MCC), come naturally to HSPs.  These include conscientiousness, deep connection and awareness, vulnerability, presence, curiosity, empathy, ability to notice more, intuition, deep listening, quick learning, ability to stay in the background while eliciting the client's greatness, allowing the client to lead, and regarding the client with Love 2.0.

 

BUT. Even if you are an HSP, these qualities are unlikely to show up if you don't practice wonderful self care and personal growth, because over-stimulation causes you to shut down and become irritable. Not conducive to great coaching!

 

Here are Self-Care Musts for the Highly Sensitive Coach:

  1. Rest and quiet are your biggest self-care priorities if you're a highly sensitive coach. This includes eight or more hours of sleep every night. Seriously.
  2. Get significant alone time. Especially if you're also an introvert, you need at least an hour per day to yourself to be your best.
  3. Learn to set boundaries. If you haven't mastered this yet, put it at the top of your to-do list.
  4. Keep your client load relatively small. Don't coach more than 10 - 20 hours per week. Less is more!
  5. Work with a functional medicine physician to optimize your health because the affects of illness, fatigue, and pain will negatively impact you more than others.
  6. Work with your own coach, especially an HSP coach, to be your very best.
  7. Develop a meaningful spiritual practice that helps you stay centered and open.
  8. Consider working with a psychotherapist if you had a difficult childhood. HSPs who grow up in negative environments are often prone to depression and anxiety which can harm your coaching and your quality of life.
  9. Screen potential coaching clients to avoid working with difficult people who will drain your energy.
  10. Do consider working with clients who are HSPs and need coaches who understand them.
  11. Avoid "energy vampires", especially narcissists. According to Dr. Judith Orloff, Empaths (HSPs) do particularly badly with narcissists because they don't understand how someone can thoroughly lack empathy. If you can't avoid them, at least learn how to handle them.
  12. Consider working from home. You'll avoid difficult commutes, large crowds, and noxious environments.
  13. Set up your office so it is ideal for you and your sensitivities. The more you put up with, the harder it is to coach brilliantly. And your clients deserve nothing less!
  14. Find a sales and marketing process that leverages your sensitivity rather than forcing you to be who you are not. HSP marketing and sales is an advantage in coaching, but only if you rely on your strengths. Don't let anyone tell you differently!
  15. Embrace your sensitivity along with its downsides and rejoice that you've found the perfect profession for you. Self-compassion for your extra-care needs helps you love and appreciate your self and your clients.

 

Want to take a quick test to confirm whether you're an HSP? Go here.

 

References for this post include research scientist and psychotherapist, Dr. Elaine N. Aron's updated book, The Highly Sensitive Person, and psychiatrist, Dr. Judith Orloff's book, The Empath's Survival Guide, The former will appeal to you if you want to know the research into HSP. The latter is more spiritual in nature and offers many practices to protect your energy.

 

Are you an HSP coach who wants to benefit from the power of positive psychology so you can flourish?

 

Get the Become a Positive Psychology Coach eBook

Topics: ICF, master coach, MCC, Positive Psychology, personal growth, highly sensitive, self care

Top Ten Myths About Life Coaching

Posted by Julia Stewart

dragons and castle

Myths are stories we tell that help us understand our world.

That's why we love them so much. Epic stories like Game or Thrones and Lord of the Ring capture our minds during our adolescence but never quite let us go. At their best, myths can for instance, make sense of the destructive behavior of a  leader who feels betrayed and alone (I'm thinking of you, Daenerys) and they may also help us understand real-life situations.

But there is another type of myth that makes us feel like we understand something new when we really don't and those myths spread like viruses to others who also don't get it. They become "truth-y" even when they truly are false. This is particularly true as our culture evolves because some folks evolve faster than others. Myths can keep those others stuck on the outside of something truly great, believing cynically that it's just a sham, or a fad, or the same old thing wearing a fancy new dress.

There are plenty of myths about life coaching because honestly, if you haven't experienced truly great coaching, you won't get it. You just won't. See below for examples. 

 

Here are Top Ten Life Coaching Myths:

 

  1. Coaching is a new form of therapy or counseling. When I first became a coach about a billion years ago, one of my relatives, who was studying to become a psychotherapist, told me I was practicing therapy without a license. Um, no. In fact, a landmark case was won at about that time which established coaching as a separate profession from therapy. After that, therapists seemed to take an, "If you can't beat 'em, join 'em," attitude toward coaching and today, many coaches are former therapists who love helping clients go from good to great and are thrilled to not have to deal with insurance companies to get paid. Even my relative eventually commended me on getting into coaching after it became the fastest growing job description worldwide. Good thing I didn't listen to her earlier criticisms!
  2. Coaching isn't a real profession. This was probably true thirty years ago, just as it was of every profession in its earliest days. Remember when your doctor used to "bleed" you with leeches? No? Probably that's because they stopped doing that more than a century ago. Thank God! My point is that all professions develop over time. They begin with a few talented practitioners. Then someone defines what they do and begins teaching it to others. Eventually professional organizations standardize ethical practices and identify credentials. Researchers begin studying the field's efficacy (that finally doomed the use of leeches by physicians). Then universities start developing educational programs. All of this has occurred within the field of coaching. It is now a profession.
  3. Coaching is New Age mumbo-jumbo. As coaching progresses as a profession, research is establishing many coaching practices (some of which were originally dismissed by "experts") as valid. In fact, the practice of focusing mostly on the positive (not 100% positive, just 75 - 95% positive), as well as focusing mostly on the present and desired future, have been well-established as important tools for transforming problems into opportunities and suffering into wisdom. Many therapists have also adopted these tools. Meanwhile, whatever may have been mumbo-jumbo (the coaching equivalent of bloodletting with leeches) is quietly being jettisoned.
  4. Anything goes in coaching. Coaching is a profession that is not regulated by governments. This confuses some people. They think they can do anything and call it coaching. Fortunately, there are reputable organizations that have established ethical guidelines and best practices in coaching. Work with coaches who are aligned with one of these organizations to avoid getting schnookered by people who call themselves coaches but whose practices may not always be effective, fair, or ethical.
  5. You don't need training to become a coach. This depends on whether you want to succeed as a coach. The ICF has been surveying thousands of coaches for years. Their findings are that coaches who've had coach-specific training are more successful more quickly and are less likely to drop out of the profession. So while you could call yourself a coach, even if you have no training, if you want to be a successful coach, get quality training early. It's an excellent investment.
  6. If you have a degree in psychology you're qualified to coach. Oh would that this were true! I know your university degree cost you a fortune so it must be good for something, right? I was like you once. I had two degrees in dance, of all things, from two of the most expensive universities in America. That got me a career as an adjunct professor at a variety of colleges until my back gave out. Luckily, I discovered my true calling was coaching. There were no degrees in coaching, at the time, so I spent a few thousand dollars at a good coach-training school (two, actually) and I've been using what I learned there ever since. Best investment I ever made. If you have a degree from an accredited coach-training university program, you may not need further training, but most degrees in psychology or social work won't qualify.
  7. Clients don't care if you're certified. Mine do! And apparently most other clients do, too. The ICF surveyed actual coaching clients and asked, all else being equal, would they prefer to work with a certified coach? 84% of coaching clients replied that they care very much if their coach is certified.
  8. All coaches are slimy. Well some people who call themselves coaches may be. Perhaps they aren't trained, or aren't certified, or aren't ethical. Because coaching isn't regulated, you do need to be choosy about who you work with. If you're working with a real coach, they probably are anything but slimy.
  9. Coaches have all the answers. Some folks think coaches have perfect lives and know everything. News flash: nobody fits that description. Coaches are skilled at asking important questions clients usually don't ask themselves. They are experts at change and customize every conversation. Coaches are just super-good at bringing valuable answers to light. That's transformative.
  10. Coaching is only for rich people. Coaching caught on first with high-level executive clients, movie stars, and billionaires. But as the profession grows, there are great coaches who specialize in clients from every walk of life. If you're interested in hiring a coach, shop around to find one who is right for you. Coaching is for everyone (and that's no myth)!

Myths spread in the ancient and medieval worlds because often too little information was available. Today, we have the same problem for the opposite reason: There is too much information and we cannot tell which is true.

As a coach, it's part of your job to spread the truth about coaching. Because coaching is an evolved technology that can help people successfully navigate hypercomplexity despite climate disasters. We live in a scary world but fear makes us think small and small thinking is destructive instead of resourceful. Effective coaching can be the difference between success and disaster.

 

What if Daenerys had a good coach?

 

Need a good coach? Find yours here:

 

Find Your Coach Here

 

Topics: ICF, Coach Certification, coaching vs. therapy, Life Coaching, coach training school, coaching ethics

How Does Artificial Intelligence Impact You if You Become a Coach?

Posted by Julia Stewart

Robot and human

You've heard that artificial intelligence (AI) is changing the future of work but how does it affect coaching?

AI is eliminating many job positions but coaching is surprisingly immune to this disruption. That said, you still need to know how to leverage massive changes caused by AI that may already be impacting how you coach...

Why is coaching resilient in the job market that's disrupted by AI when so many other professions, such as law and medicine, are turned upside down?

There are three reasons coaching is is one of the professions that have been hard to replace by artificial intelligence:

  1. It turns out that the human mind is harder to crack than neuroscientists and computer engineers previously thought. They've been successful at mimicking the so-called linear processing associated with your brain's left hemisphere, which includes math, language, and knowledge; but engineering artificial relationships that are trusting, empathic, intuitive, and characterized by non-linear insights has been much more elusive. So professions such as coaching, psychotherapy, and the creative arts are, so far, more difficult to recreate. Our massive human brain isn't big because we can process so much information, but because we are an extremely social species and social relationships require far more complex processing. That said, companies such as Care.coach are already convincing people that cartoon kittens care about them, but that may work only because actual humans are behind the cartoons.
  2. Coaching didn't become a profession until the internet, robotics, mobile phones, and artificial intelligence were already in the works and pioneers of coaching, notably Thomas Leonard, saw what was coming and designed the profession of coaching around the future instead of the past. For example, today's world of business works best when you have a mix of ways people can work with you. Be generous with free information on your website. Write a book that virtually anyone can afford. Join a coaching company that charges a modest price for coaching with a particular method. But your personal, customized one-to-one attention is today considered a luxury good. It needs to be priced accordingly. Coaching is for everybody but personal coaching is only for clients who see its massive value and eagerly pay for it.
  3. Quality coaching is phenomenally effective. Most people have no idea how to do it, which is why ICF accredited coach training is preferable to a degree in psychology. Coaching is new technology for human development. It has been designed to thrive as a profession despite the many disruptions of this century. It's sustainable.

The coaching profession was designed to withstand the onslaught of artificial intelligence and robotics in the job market. In a world of hypercomplex disruption, coaching thrives.

Be resilient in tomorrow's job market. Become a coach. Download this free eBook to learn more:

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Topics: coaching business, coach training, become a coach, ICF, Thomas Leonard, future of coaching, new clients

What is Coaching Presence and Why Is it So Important?

Posted by Julia Stewart

Coaching Presence

Ask any master coach what they bring to coaching that's most important and they'll probably say, Coaching Presence.

But what is it and why is it so important?

Maintaining Coaching Presence is an ICF Core Competency #4. They define it in a way that's seems easy enough: "Ability to be fully conscious and create spontaneous relationship with the client, employing a style that is open, flexible and confident", yet few coaches do this consistently and many, not at all.

At the masterful level, the ICF expects the coach to fully connect with the whole of the client, empowering the client to teach the coach. The coach is guided by their natural curiosity, is free of any need to perform or provide value, and comes from a place of not knowing.

What? The client teaches the coach while the coach doesn't need to know anything or provide any value? Isn't that backward? Who would pay for that?

Ah, the paradox of great coaching...

Coaching presence is a challenge because our egos think they know what to do, what to say, and what to advise; but egos make terrible coaches.

The neuropsychologist, Dan Siegel, describes presence, not necessarily coaching presence, but presence itself, as fully in the now, undistracted by the past or future, or by one's own personal needs, calm, positive, an open awareness, hasn't decided how things should be, is supportive of others, curious about the next moment, and in the flow.

This is a state of consciousness that few experience in their day to day. Most are unable to conjure it on demand.

Why does it matter? The state of consciousness that is presence, is contagious. When we come from this state, others often slip into it, too. And this is the state that invites insight, expanded awareness, creativity, confidence, and agency; all qualities that help clients grow, find resourceful solutions and act upon them. And that is the goal of coaching.

This remarkable state of mind virtually eliminates the need to advise, solve, or teach our clients anything. You probably won't believe that until you've experienced it, though.

How do you get there?

A daily practice of meditation or mindfulness can prepare your brain for presence, so can experiencing the flow of nature without thinking or evaluating, because practices such as these have been shown to integrate the brain via neuroplasticity. Some forms of yoga and tai chi can help you develop it, too. But even just taking a deep breath can get you started.

In positive psychology coaching, mindful positivity and flow include coaching mindset but acknowledge that it is dynamic and co-created with the client.

In addition, getting all your needs met, via excellent self care, can help you maintain presence more often. And if you combine these with effective coach training, observing master coaching demonstrations in class, hours of practicing your own coaching, plus written feedback on it, you'll get pretty good at presence, over time. Our Neuroscience Tools and Practices Module is designed to help.

You will spontaneously ask the right questions at just the right times.

 

Learn more about the Certified Neuroscience Coach Program:

Visit the Certified Neuroscience Coach Page Here

 

Topics: ICF, master coach, mindfulness, Neuroplasticity, Flow, coaching presence, certified neuroscience coach

The Ultimate Guide to Finding Your Coaching Niche

Posted by Julia Stewart

Find Your Niche

One of the biggest hurdles most coaches cross on the way to filling their businesses with  clients, is finding their coaching niche.

Other terms for this include finding your target market, finding your ideal client, or identifying your avatar, persona, or favorite client. These are the people you do your best work with, who you enjoy coaching, who succeed at their goals, and who send their friends to you. Marketing gets easier once you find your niche, but not necessarily for the reason you think.

Some coaches turn "finding my niche" into a massive problem that stops them from succeeding.

That's the real problem. It doesn't have to be that way.

Here's a story:

One of my students asked me to coach him in class. His goal was to find his niche. His problem was that he couldn't get his marketing focused without a niche so he was coaching all kinds of people. I asked a few questions and found out that my student already had more clients than he ever thought he'd have.

So I shared something I learned from Thomas Leonard, the Founder of the Coaching Profession, while I was studying with him. Thomas said you don't need a niche, especially when you're starting out. He said plenty of generic life coaches were doing fine without finding their niche.

I suggested to my student that since he already had plenty of clients, maybe he didn't need a niche. He was immensely relieved and immediately reoriented around serving the clients he already had instead of obsessing over getting a niche.

Even if you have plenty of clients, identifying a marketing niche can be useful, so here are the two main paths to finding one:

1. Pay someone to help you identify your niche. I know a coach who hired a branding expert to help her identify her niche. Together, they found a very specific group of people who had problems the coach was familiar with. In fact, the coach belonged to that group and struggled with the same problems. She found a snappy and memorable domain name, set up a website, and soon had a full coaching practice. But she hated coaching her clients. So she fired them all! She said she got tired of listening to them complain because they didn't want to change their lives. She and her coach made two mistakes: They didn't identify a niche that was ready to change and they didn't realize that she wasn't ready to work with those clients, without judging them, because she was still struggling with the same issues, herself. Not everyone who pays a coach or marketing expert to help them find a niche will find their niche and not everyone who finds one will fire all their clients, but it's not uncommon.

2. Get paid while you find your niche. I know another coach who started coaching without a niche. One of his clients was so successful with his help that they referred several colleagues to him to coach on the same topics. The new clients, were also successful with his help and referred more. He had found his niche! He soon had so many clients that his business grossed over one million dollars per year. Not everyone who finds a niche this way will have a million-dollar coaching business, but it can happen.

You can start coaching without a niche.

If you just start coaching, your niche will find you. Over time, notice who your favorite clients are. Make note about what it is you like about them. In particular, notice the clients who refer more clients to you. Think about who they are, how they are, and how you communicate with them. Design a website just for them. Ask them for testimonials. Ask them to review your site and tell you what they like and don't like. Edit until they love it. That's how to market to your niche. Easy when you know how.

Our Coach 100 Business Success training program is included with the Certified Positive Psychology Coach Program and the Certified Neuroscience Coach Program, at no extra charge. It'll help you identify your niche, fill up your coaching practice, get referrals and testimonials, become a better coach, and more.

 

Download the free eBook to learn about Coach 100:

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Topics: coaching business, Coach 100, coaching success, ICF, Certified Positive Psychology Coach, coaching niche, certified neuroscience coach

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