Coaching Blog

Here are the Top Ten Reasons You Need a Coach:

In honor of the ICF's International Coaching Week, I'm sharing the Top Ten Lessons I learned from Thomas Leonard, founder of the ICF (and IAC) and Father of Professional Coaching. Studying with Thomas in the years before his passing in 2003, changed my life in profound ways. Perhaps you'll share how Thomas shaped your life in the Comments section, below.

Top Ten Lessons Learned From Thomas Leonard:

1. When changing career paths, it's always nice to have a role model: Thomas, philosopher and entrepreneur, has been one of my favorites (I'll mention a few more in this post). One of my original realizations, upon joining his first coaching school and receiving the famous 16-pound-box-of written-materials, was: "This guy is a lot like me, only he's much better at it. I can really learn from him!" 

Today, Thomas is practically worshiped by his former clients and students, so I want to emphasize that he was a lot better at it than I, but in discovering his content creation strategies (finer points below), I was able to make the shift from, 'smart person with lots of potential', to massive content creator, myself.

Thomas, an incredibly prolific creative genius, was frequently asked, 'When do you sleep?'. No one believed him when he replied, 'Eight hours every night.' I knew I was hitting my stride when people started asking me when I slept and I replied, 'Eight hours every night,' and knew it was actually true.

2. How to handle 'Too Many Ideas' syndrome: Creative entrepreneurs commonly suffer from an overabundance of ideas. The classic advice on how to handle that is: finish one project before you start another. That's creative suicide for some of us. Thomas' advice? To paraphrase: If you have eleven ideas, start all eleven and see which ones people respond to. Then finish those. The result? You're there with the right idea at the right time for the right people. Instead of arbitrarily amputating your own creativity, you've collaborated with your clients to create what they really want. Magic!

3. To focus those 11 ideas even faster: crowdsource them. Ask your best customers what they most need from you now and how they'd like it delivered, even how much they want to pay for them (Remember t's R&D Team?). Result? You learn faster what your market wants and can develop those ideas beyond what everyone else is doing. Caveat: you need to be extremely good at asking the right questions to make full use of this one.

4. To get more done faster: do what you want, when you want to do it. Nobody believes this one, either...until they try it. The first time I experimented with it, I went back to a week-old to-do list after doing whatever I wanted, whenever I wanted to do it for several days. Funny thing: I discovered I'd finished most of the items on the list, without even thinking about it and I never felt 'busy'. How does that work? Instead of forcing myself to do stuff on schedule, I did it when the mood struck. Suddenly, TV time became business-building time (if I felt like it) and late-night downtime sometimes became creative inspiration sessions. So long as I got my 8 hours, I was able to crank out way more work without ever feeling overworked (See item #1 above).

5. To stop blaming people: Get that people are doing their very best even when they clearly aren't. This one hit me like the proverbial ton of bricks. How could I have ever been unaware of this (paradoxical) fact? Once you get this, you're free of the the 'blame and be blamed' game. The challenge is to get it even when you're mad at someone. But that's the evolutionary part, as well as the secret to greatness.

6. To get that everything is perfect: Ask yourself, if everything is perfect, what's perfect about this? Spiritual teachers tell us it's all perfect. That's nice, but it sure doesn't seem that way sometimes. The trick is not to force yourself to believe this (or pretend that you do), but to stay curious. Okay. So what's perfect about this (crummy) situation? It's is not a Pollyanna exercise. If you look deeply enough, you'll find a perfection that heals the whole problem, if you allow it.

7. The ultimate coaching tool: is Values. Actually, Thomas never said this, that I know of, but he's the one who taught me about the value of Values. And it has become increasingly clear to me over the years. Tony Robbins has his Needs and Donald Clifton has his Strengths, but Values are what matter most to people and they are the key to what matters most in coaching. Apparently both the ICF and IAC agree, because their certifiers look for values-based coaching conversations in the coaches they certify.

8. The relationship between coaching clients and what they really want: is they've often never even met. That's why Thomas put so much emphasis on his Clarifiers, a list of 15 this-or-that questions that quickly uncover what matters most right now. Some coaches think the ICF violates this, because ICF certifiers look for evidence that the coach, not only asks what the client wants at the start of a coaching session, but that s/he checks in at least twice to see that they are on track, relying on the client to articulate what it. The IAC style is a bit different; they look for evidence that the coach is uncovering what the client really wants, even if that takes up most of the session. Contrary to popular belief, these two styles of coaching aren't mutually exclusive. When we take a both/and approach and integrate these two approaches, we upgrade coaching and enter the zone of master coaching.

9. What coaches really do during coaching: is design environments that empower success. It's not enough to foster insights in the client. It's also not enough to plan client actions. Our real job is to co-design the client's environment to evolve them into the person they need to be to reach their goals. That's a big difference.

10. What marketing is really for: helping people learn. No, it's not about squeezing your list through a funnel. When people learn from you, they become more. That's irresistably attractive. No more squeezing. Help your followers learn the next thing they need to know, or help them become the next iteration of themselves. People want to be more. Both your marketing and your sales should help them with that. Some of them will pay you for a highly personalized version of it.

BONUS: To write content that is easy, fast and fun: Write in Thomas' favorite format, the Top Ten List.

Got a favorite lesson learned from Thomas? I'd love to hear it.

Want to get to know Thomas better? Sign up for the FREE 28 Principles of Attraction ecourse, based on his own notes for his signature personal development program:

Here's an example: I have a relative who is highly productive, organized and fast. I have another relative, who is a mental-health professional, who says this is obsessive compulsive behavior. Really? She is flourishing, so I'd say what she has is showing up as a strength, not a weakness. According to the Clifton Strengths Finder, she's a strong Activator, someone who, once she's decided what to do, gets it done fast. According to Clifton, I'm a strong Strategizer and should work with Activators. When I collaborate with my Activator relative, I suggest things we should consider and we decide what to do about them. Then, while I'm thinking about adding them to my to-do list, she gets them done. For me, this is a little like having a magic genie. 

You've probably heard that group coaching is a must-have for your coaching business, but you may never have thought about becoming a Certified Group Coach.

In my opinion, you don't have to offer group coaching, but if you're ready to branch out from just one-to-one coaching clients, group coaching is the next logical place to go. Yes, information products are great, but dollar for dollar and hour for hour, you'll make more from group coaching, especially if you don't already have a mailing list of thousands.

There are probably hundreds of good reasons to add group coaching to your business, but I've highlighted ten from my own experience below, just to give you an idea.

Group coaching is an advanced skill set, combining many of the skills of one-to-one coaching with group facilitation and more. I thought it would be easy for me, because I was a very good one-to-one coach with 15 years of experience as a college professor. In the beginning, it was a lot harder than I thought! But if you think group coaching is something you want to learn more about and if you'd like to become a Certified Group Coach, skip to the bottom of this blog post and check out an upcoming opportunity.

Top Ten Reasons to Become a Certified Group Coach:

1. Make more money

In 2003, my first coaching groups were focused on a hot new certification from the IAC, which used Thomas Leonard's Proficiencies. I was teaching the Proficiencies at the time, so offering a mentor group to help coaches master them, was a natural for me. I filled my first group up with 10 people and had to open a second one quickly, because even more people wanted to join. It kicked up my income very nicely, even though the groups themselves were a bargain to join.

2. Charge less to your clients

As I said, I charged bargain fees to my clients for those first groups, only $75 per month, per person. But with 20 new clients, that was $1,500 more income per month and about $250 per contact hour. Nice pay ~ and very affordable for my clients! Actually, you can charge much more for group coaching, depending on your market. Generally, groups meet for three to six hours per month, with group sizes ranging from 3 to 10 clients. And most coaching groups cost $150 to $350 per month, per person. Do the math. Group coaching saves money for the client and makes more money for you.

3. Grow your fan base faster

I mentioned your email marketing list earlier, because your True Fans are a vitally important element in your coaching success. Building that list with just one-to-one clients can be murder. Coaching groups with 3 to 10 members each, will help you build that list 3 to 10 times faster.

It's an incredible amount of work to design ebooks, white papers and other information products to attract new people to your list, but coaching is customized in the moment, so there is far less upfront work, while far more value is delivered - and at a higher price that clients gladly pay. People simply view in-person, customized service as more valuable than pre-designed, canned content - because it's far more effective.

Contrary to what you may have heard, coaching clients don't need to buy cheap products from you before they hire you to be their coach. For most of them, you being a credible coach who is in the right place at the right time, with an appealing specialty or niche, is all it takes.

4. Give more value to your clients

Here's where it gets interesting: your group clients will actually get a lot more value from each other than they would from you alone, so a group of ten will multiply value by ten. Why? Groups are organized around commonalities between the members of the group and their mutual goals. So guess what? They have experiences, know-how and resources that you don't have and they tend to share them generously - so long as you know how to set up a bonded  synchronous group, which is one of those advanced skill sets I mentioned.

5. Upsell to one-to-one coaching

It's natural to balance group coaching with one-to-one coaching, because sometimes your clients need you to drill down deeper with an issue than you have time for during the group meeting. This is an important value add for your clients, which gives them the benefits of one-to-one coaching plus group coaching. You can easily add an option for each group member to have one or two individual coaching sessions per month with you and of course, you can charge extra for that.

6. Increase your credibility

As you become known for certain specialties or niches in your coaching groups, you'll become known for those specialties and niches in all your coaching. Once I offered the Get Certified Coaching Groups, which I mentioned above, I became known as a mentor coach who helps coaches get certified. This became an important part of my one-to-one coaching practice for several years, as well - until I leveraged my reputation and what I had learned to start School of Coaching Mastery. You see, over the years, I became an expert on this type of coaching and potential clients saw me as someone they wanted to work with on this. In other words, I developed the credibility to do well with this niche and specialty.

Back then, there was very little training in group coaching, so I had to teach myself and it took years of trial and error. There were no group coaching certifications, but if there had been, I'd have gotten one. Credibility is everything when you're in business for yourself.

7. Decrease your work hours

You can work day and night on a membership site, on information products and live events - or you can just coach. Group coaching pays you even more per hour than one-to-one coaching, so if a short work week is a goal for you, then group coaching needs to be a specialty of yours.

8. Add additional income streams

As you organize your coaching groups, you'll find yourself writing more, because it'll be an easy way to communicate with groups. The nice thing about that is that once you've written something, it can be re-purposed.

Remember how I mentioned that it's a lot of work creating information products? If you've already created something for a high-paying coaching group, you've been well-paid for your time. If you take that written piece and sell it as a free-standing product at a lower price, whatever you make from it will be profit. That's the easier, more profitable way to do it.

Also, working with groups of people will give you a good idea what kinds of solutions they're looking for. That may spark great ideas when you're ready to do live events or create products.

9. Upsell from information products

Remember how I said that clients don't have to try inexpensive products from you in order to be willing to hire you to coach them? Well that's true. And sometimes you'll attract people who were just looking for that inexpensive ebook that tells them how to do something, but upon reading it they'll realize what they really want is a coach. If you have both group coaching and one-to-one coaching options, you'll be able to reach more people in exactly the format they want.

10. Learn where your next opportunities are

Just as I mentioned in #8 above, working intensively with clients will give you ideas about what they really want and need next - even when they, themselves, can't tell you what that is. So group coaching is perhaps the most valuable form of R&D possible, because you get to know your coaching clients inside and out. For me, that took me from coach, to mentor coach, to founding my own coaching school. I knew what my clients wanted and needed because I had gotten to know them so well.

Where will group coaching take you and your business? Where ever it is, you'll get there much faster if you don't have to learn it all from the ground up. That's why we're offering the 8-hour Master Group Coaching Success module, which ends with a Group Coaching Certificate. You'll learn how to organize, market and facilitate successful coaching groups in these live tele-webinars, which come with written materials and more.

Want to become a Certified Group Coach? Take Master Group Coaching Success, described above, and then join the upcoming Certified Group Coach Mentor Group. I'll personally mentor you as you learn to lead your own groups and get started with your very first group. You must attend both the learning module and the mentor group in order to become a Certified Group Coach.

I spoke to a member of Certification Bootcamp this morning about her Coaching Triads.

She called me because I sent her a rather cryptic message:

1. Stop being 'nice'; start being honest.
2. Dig deeper. 

But maybe I should back up a bit and mention what a coaching triad is and how it helps you become a master coach. A coaching triad is a tool I dreamed up with one of my mentor coaches many years ago as a way for coaches to prep for IAC Certification. Triads provide learning on multiple levels and they are free. Three coaches get on a three-way-calling line or use a free bridge line. They each take turns being the coach, the client and the observer. After each coaching session, they talk about what they heard. Everybody learns - fast. This is an 'extra service' that Bootcamp members are using to prep for the live intensive - fast.

Back to the coach who called me. You see, someone (I thought it was her) from the bootcamp emailed me over the weekend, and asked how to tell a triad partner that her coaching was missing the mark. She also mentioned that she was having trouble coming up with a problem or goal to be coached on in every triad session. Hence my advice above.

It turns out I sent the advice to the 'wrong' coach, but it fit perfectly for her. And I can't find the original email from whoever sent it and I suspect it doesn't exist. (Imagine the theme from the Twilight Zone playing).

Those questions are common problems for coaches in triads until they start thinking like master coaches. Then the problems disappear like 'magic', because their thinking has changed.

We employ as many tools like these as possible so our student/coaches become master coaches faster. Certification, especially live certification, turns up the heat like a catalyst in a chemical reaction. Learning become almost instant.

I believe it was Leonard Bernstein who said that to achieve great things, it takes a plan and not quite enough time. So I suggest you plan to be a master coach faster. It's the surest way to coaching success. Once you start thinking like a master coach, you'll understand why.

Ready to achieve great things and become a master coach faster? There are 2 seats left at the early bird price for the live Certification Bootcamp intensive. Join us!

 Oh, and if you're the one who sent me that email, you're answer is above.

I've talked to hundreds of coaches and nearly all of them say the same thing:

They see themselves equally as entrepreneurs and professionals. I'm not surprised.

DEFINITION:

Entrepreneur: Someone who starts businesses for fun. May or may not be successful.

Professional: Someone with professional training & credentials who offers professional services for a fee. May or may not be successful.

Coaches don't just wear two hats. You could say we have two brains, when it comes to running our businesses. One for the entrepreneur (Fun & profit!) and one for the professional (I'll learn everything I can to give the best results and I have credentials that confirm that.)

I love being an entrepreneur. It's loads of fun. I bet you do too. And I bet your inner professional held you back until he/she was convinced you'd done what it takes to be the best you can be. Not always fun - but worth it, if you want to be a professional with integrity. And necessary, if you want to be a professional who succeeds.

You see, to your inner professional, practicing your profession without the appropriate credentials is as terrifying as walking down the red carpet stark naked!

• Or performing brain surgery without being a doctor.
• Or flying a plane without a pilot's license.

There's no getting around this, if you see yourself as a professional. So, if you're a coach who wants more clients and you're trying to do it without training and certification (the coaching profession's recognized credentials), then your inner professional is just trying to save you from disaster and humiliation.

You can thank it for that.

Your inner entrepreneur doesn't get this. It's busy running a cool business and it doesn't have time & money to spend on more training. And anyway, coaches don't really need certification, right?

Actually, according to a number of studies (See Coaching Sherpa), professional coaches without training & certification earn less, become successful more slowly, and/or drop out of the profession after a couple of years.

No surprise, eh?

You've got to get your inner professional and inner entrepreneur talking to each other. They need to work together so you can have the fun, ease and profits you planned on and the integrity you require.

Fortunately for you, there's something that will make both your inner professional and inner entrepreneur very, very happy.

It's called Certification Bootcamp. It's for practicing coaches, only, and it's short on both time and money, long on fun, and high on quality, value and results (Listen, I'm a professional, too).

The premiere edition of CERTIFICATION BOOTCAMP is coming up in a few weeks.

IT INCLUDES:

• 10 TELE-WEBINAR CLASSES
• 4 TELECONFERENCES
• 1 LIVE EVENT

You can customize it and take only what you need.

It's fast and fun and priced so low, even your inner entrepreneur will love it. If you jump in quickly, you inner professional will breathe a sigh of relief and will finally, FINALLY, let you succeed like you know you are meant to.

NO MORE GOING NAKED.

This program is only open to a few good coaches and it's already filling, so if you're at all curious, check it out right now. Your inner professional will thank you.

If you have more questions, call us at +1-877-224-2780

Check out Coach Certification Bootcamp here.

Artifact From the Future:

On April 1st, 2014, the International Association of Coaching released its new IAC Coaching Supremacies^TM, the intellectual property on which its elite IAC Certified Coach designation will be based, going forward.

Reached for comment, current IAC President, Thomas J Leonard, often called the ‘Father of Coaching' and recently brought back to life via advancements in cryogenics said, ‘I'm pleased with the improvements in coaching during my absence, except for all The Secret hoohah... With the release of the new coaching supremacies, I'd say coaching has reached about 13% of its full potential.' Mr. Leonard founded the IAC in 2003 with the mission to ‘Improve the Quality of Coaching Worldwide'.

Here are the Five IAC Coaching Supremacies^TM:

1. Is Completely Transparent: The Certified Coach is so honest, straightforward and highly evolved that in many cases, he/she has  achieved complete invisibility. This negates the need for pajamas while coaching by phone. The advantage of transparency is that the supreme coach gains complete trust from the client, who often is unaware that the coach is even there. It also aides in Supremacy #2.

2. Really Sees the Client: The Certified Coach doesn't rely on client truthfulness. That can come in short supply. Rather, the supreme coach can view everything the clients says and does, electronically, physically or metaphysically, 168 hours per week and coaches the Truth, not some story about the truth. For the geographically or metaphysically challenged coach, a new iShadow App for iPad can be purchased from iTunes for 99 cents. A copycat version for droidPad is also available for free from Google.

3. Is Utterly Silent: The Certified Coach has mastered the skill of silence so completely, he/she doesn't have to say anything. Ever. And the client is then coached, well, supremely. Supreme coaches say this advanced skill set speeds up the coaching process by at least 10 fold. When contacted for comment, Coach Mattison Grey had no comment.

4. Creates Outcomes by Thinking: The Certified Coach has mastered the Law of Attraction (or Principles of Attraction, if you prefer) so thoroughly that he/she merely has to think and feeeel what the client really wants and the client gets it, pronto. This is casually known as the genie-in-the-bottle skill. No need for poky structures, systems or environments to do the work. That's so 2010.

5. Coaches Beyond Enlightenment: The Certified Coach knows that every level of advanced consciousness carries with it its own peculiar dysfunction. Whether it's complacency, absence of boundaries, severe financial woes, or how to feng shui a cave, even enlightened clients, now estimated to make up at least 50% of all coaching clients, need their own version of a kick in the pants now and then and the supreme coach knows how to deliver it.

IAC Eurasia Chapter President, B. K. Ramalamabananananda, who lives in Mumbai, the current epicenter of professional coaching, and who specializes in coaching Bollywood starlets said, ‘These coaching supremacies are really nothing new. Indian saints have been performing such feats for centuries, so why not coaches?'

Want to stay abreast on the future of coaching? Join our IAC virtual chapter and get this free white paper, plus more goodies. No joke.

Coach Natalie Tucker Miller just returned with some amazing insights from last week's Shanghai Coaching Conference.

School of Coaching Mastery's own Dean of Students, Natalie Tucker Miller, IAC-CC, just returned from her visit to China as keynote speaker for the 2010 Shanghai Coaching Conference. As former President of the IAC and the current Lead Certifier for the IAC, Natalie was a natural choice to keynote for this first ever live IAC coaching conference.

But more than that, Natalie is one of the best examples of a great coach that I know. I'm sure coaches in Asia loved just being in the room with her!

It wasn't easy catching up with Natalie to do an interview, but I knew that our readers from around the globe would be curious to hear about the enthusiasm and desire to embrace coaching mastery that Natalie encountered in Shanghai.

Here's what she told me:

JS: Natalie, thanks for doing this interview. What surprised you most about Asian coaches and the Asian coaching industry?

NTM: Asian coaches are so very interested to be on the leading edge of coaching! It's very inspiring to recognize how much we can learn from one another and that coaching opens those doors of sharing and possibility. The very nature of coaching encourages this as no other profession ever has, and it allows coaching's trademark "win-win".

Coaches around the globe see coaching as a way to bring about positive change for humanity, and there may be no place where that is more evident than in Asia. There is a great desire to help others, and improve the conditions of people's lives and work. There do not seem to be borders for the coaches who recognize these possibilities.

JS: Wow, that's truly inspiring! What stood out for you in terms of the attitudes of Asian coaches toward certification and training?

NTM: There is a powerful desire to achieve high levels of mastery in coaching. The coaches I spoke with in Asia want to know what the requirements for coaching mastery are and what needs to be done in order to fulfill those requirements. They seemed very interested in understanding the nuances of transformative coaching outcomes and learning what it takes to coach at that level.

JS: They sounds like high achievers! No wonder there is so much happening in the Asian coaching world. Describe the people who attended this coaching conference. What were they curious about? What kinds of questions did they ask and what did you tell them?

NTM: It was truly an international conference, with Asian representation as well as coaches from Europe, Australia and North America. There were certified coaches, coaches curious about certification, owners of coach training programs and representatives from companies who either shared their coaching success stories, or wanted to know what to expect by including coaching in their employee support programs.

Since this was based in China, there was a lot of interest in how and even if coaching skills could be applied cross culturally. What was concluded was that, when applying high coaching standards, cultural differences do not inhibit the process. There is great interest and support for the IAC Coaching Masteries® as a model for global standards.

JS: What do you see as the future of coaching in Asia and elsewhere?

NTM: I believe we will see a unifying of global coaching standards and a continued trajectory of professionalism in coaching. And as a huge success for the IAC, I think we'll see more live conferences hosted by the IAC.

Also, there are many Asian corporations bringing a coaching culture into their companies and this will continue to grow to all sectors of business, large and small. As China continues to grow as an economic and business center, there is great potential for coaching to grow there as well as all around the world. There are far more similarities than differences among people and this conference reinforced that for me in a big way!

JS: Thanks again, Natalie, for being the great leader that you are. I know our coaching students feel blessed to get to work with you!

If you have a pasion for coaching mastery and want to train with one of the very best, you can do so very affordably and from where ever you are in the world. Natalie with be teaching IAC Coaching Mastery 7 starting April 6th via live tele-webinar. Join Mastery 7 here.

We also have a limited-time special opportunity for new members of our Full Coach Training Program and Certified Coach Training Program where they can work with a certified mentor coach for three months at no extra charge and Natalie is one of our mentor coaches!

Want to know more about how you can work with Natalie? Call 1-877-224-2680 or email here to make an appointment with one of our enrollment advisors.

We're adding some major upgrades to our students' experiences at School of Coaching Mastery.

One new change is that Dean of Students, Natalie Tucker Miller, IAC-CC, is taking a more active role in orientation of new students, as well as answering questions for ongoing students and helping them stay on track with goals like IAC Coach Certification. Natalie of course, is an amazing coach and master instructor (She's leading our Mastery 6 Clarifying module, this month.). She's also past President and current Lead Certifier for the IAC. This month, she's speaking at the Shanghai Coaching Conference, too. Busy lady! But not too busy to meet personally with new coaching students to help them get off to a fantastic start with their coaching careers.

The second change is one that Curriculum Coordinator, Dee Taviner, has been hard at work on for months. It's a new membership and content management system that is really slick. We are SO excited about the possibilities that this new system adds for our students. Plus, we're adding a whole new way to play for coaches who want inside coaching knowledge, but don't need or aren't ready for a full-service coach training school. We're almost ready for a few beta testers. Please stand by...

And speaking of Dee Taviner, I can't help but mention our ongoing Study Groups. There are so many ways a study group can enhance your career (just ask Natalie), but that topic deserves its own blog post. I DO want you to know that in addition to Dee's Seven Secrets of Certification Student Group, talented SCM coach/student, Heidi Courtney, is now leading the Coaching Co-op Study Group.

Join a free Coaching Study Group here.