Free webinars (also tele-summits, teleclasses, teleseminars, teleconferences) are an incredible way to learn amazing new stuff from top-notch leaders.
Most new coaches and a lot of not-so-new coaches love to spend time on fantastic webinars. The reasons are 5-fold:
1. Webinars are a cheap, easy, and convenient way to connect with like-minded people from around the world to talk about stuff your family and neighbors may not give a hoot about.
2. As a new coach, you have a lot to learn. What better way to learn it than to listen to the experts tell you how they did it and how you should do it.
3. Practically everyday, another not-to-be-missed webinar series is launched that you simply must attend. Often, these webinars are free, so how can you say, 'No'?
4. You can sit in your bedroom, wear your underwear, pet the cat, drink coffee, and answer email; all while you learn from the world's greatest thought leaders!
5. (Biggest reason) As long as you're taking webinars, you're moving forward on your path to becoming a successful coach, because you're learning and growing, right?
If you're like thousands of other coaches, probably not.
Free webinars are the heroin of coach training: Cheap, available everywhere, trendy (for a while), and incredibly easy to get addicted to. That last point explains why they are so available: Because people get addicted to them, they make perfect marketing vehicles.
The reason I say you are not moving forward with your business when you are watching webinars, is for one simple reason: You can't build your business that way. You just can't.
And if you're like many of the newbie coaches that I know, the real reason you spend so much time hanging out on webinars is that taking steps to build your coaching business is scary, uncertain, and you are afraid of making mistakes.
Webinars are the coach's favorite excuse for procrastination.
Sorry. The truth isn't always pretty. What can you do about your webinar addiction? Well, until they come with Surgeon General's Warnings or alarms, red flags and flashing lights, you need a plan. And you must stick to your plan. Here are a few points that might help:
- Figure out how many client hours you want to be coaching each week.
- Double that number and you have the number of hours each week you need to spend on building your coaching business.
- Mark those hours off on your calendar and use them to actively build your business. Daily.
- None of those business-building hours should be spent in webinars.
- Consider time spent on webinars as entertainment time. Make that time a reward for genuine business-building.
- Limit your hours in webinars, just as you would limit a child's time watching television.
- Don't worry if you miss a webinar program. If one coach/guru/marketer is doing something cool this month, you can bet another will do it next month. You'll never miss a thing. Seriously.
Have a big vision for your coaching business and actively create it in reality.
Unless your big coaching vision is of you sitting in your bedroom, wearing your underwear, while you pet the cat, drink coffee, and answer email, step away from the webinars!
If you truly love to coach and have the courage to build a business, but need a plan that doesn't require endless webinars, consider Coach 100 Business Success. It comes with some webinars that will teach you how to fill your coaching business with clients, but you'll spend most of your time coaching and getting clients. 87% who complete the program have full coaching practices! Download the Coach 100 free eBook here.
Photo by jerine at flickr creative commons.