New coaches are often obsessed with discovering their coaching niche or specialty, so I get asked how to find it, all the time. I can relate, because I didn't know mine when I was new, either. In fact, like many coaches, I find my specialty evolves and occassionaly I like to upgrade it.
The best way to find your true specialty is to get good coach training and coach a lot of people, but sometimes just knowing that a specialty exists helps you to "discover" it.
Look at the guy in the picture, above. I don't know anything about him except that he looks like he's mastered the art of fire breathing. Maybe even, it's his calling. But if he'd never heard of breathing fire and hadn't learned to do it, how would he ever know? Same with coaching.
So I'm going to tell you about a hot coaching niche and specialty and where you can learn more about it.
Here's why it's hot: The people who need this coaching are extremely high functioning, but need to upgrade their strengths to reach their lofty goals. And they influence others, which makes coaching them highly valuable for those around them and even for society, in general. Sometimes, even the planet benefits. And there is often a lot of money involved. In short, people see the value and the need for this type of coaching, and can pay for it.
What I'm talking about is leadership coaching, which is becoming hotter and hotter.
If you want to know more about it, in case it's the way to go for you, I recommend you take the upcoming one-hour-long Q&A class, Why Leadership Coaching is a Hot Specialty.
If you want to become a leadership coach, I recommend you join the Master Certified Positive Psychology Coach program, but if you're an experienced coach, already, you could also take the 8-hour course, Emotional Intelligence and Leadership Coaching.