"The coaching and mentoring industry is exploding, and for good reason," says business magazine, Forbes
Actually, Forbes offers not one, but two great reasons, that are solutions to problems everyone has, even if they don't own a business. It is literally impossible to solve these types of problems by yourself. In many cases, you won't even be conscious of the problem until your coach asks about it.
If you're a coach, you'll want to read this, because this is what your clients want.
I give examples further down in the post. And these examples can give you insights into your own challenges.
And if you're an entrepreneur, business owner, or member of the Great Resignation, you'll want to consider getting a business coach who can help you this way. Read on...
Here are the two areas entrepreneurs find most helpful when they work with business coaches, according to Forbes:
1. Getting clarity
Clarifying is a meta-skill in coaching. It unearths what's going on inside clients that they never knew before. Actually, once clients say it out loud, they realize they did know but just weren't conscious of it.
What kinds of things do entrepreneurs need clarity about? How they define success, how they feel about marketing and sales, who they are when they are at their best, how they are unique compared to every other business owner, to name a few.
Without this clarity, business owners tend to just chase their tails. They can't make solid decisions because they don't know what matters most. Too often, that means working ridiculous hours while feeling dissatisfied with the results. That's leads to nowhere but burnout.
- Why are you in business, anyway?
- What's your ideal vision for your business?
- How have you been stopping you from achieving this success?
- Who else will benefit from your success?
2. Identifying and removing limiting beliefs.
If you had to write down the one thing holding you back from your ideal business success, what would it be? If you don't know, you're in great company. People don’t know because they've held some beliefs for so long, they've stopped questioning if they're still true.
- Who would you have to become to achieve all your goals?
- What would happen if you were more successful than your friends and family?
- Does this belief empower you or disempower you?
- If you weren't scared, what would you do?
These simple deliverables make or break businesses and business owners.
A business coach doesn't have to understand the type of businesses their clients are in. They just need to recognize the patterns that keep people stuck and know the questions that make the biggest difference.
I've coaches business owners whose businesses I knew nothing about. It feels a little surreal to have those conversations, but the client knows their business better than I ever will, so I pay attention to the questions they aren't asking themselves and between us, we find clarity and beliefs that have seismic impacts on their businesses.
Would you like to get in on the surge in business coaching? The Certified Positive Psychology and Neuroscience Coach Program will prepare you with science-backed tools that will empower you to empower business owners.
The results feel like magic, but it's science.
Download the course list and begin your journey to successful coaching: