School of Coaching Mastery

Coaching Blog

Coaching Tourists Don't Get Coaching Clients

Posted by Julia Stewart

Coaching Tourist - photo by Elan Sun Start

Fifteen years ago, I found myself in a hotel lounge chatting with a group of coach trainers about our coaching students. We were all there as certifiers for a live coach certification event for the largest coach training school in the world and someone brought up an odd coaching phenomenon that we had all noticed...

Thousands of people have fun dabbling with coaching, but never fully commit. That's fine, but most of them seem to think they are seriously building businesses, but they don't make much progress. It reminded me of a recent trip to Hawaii that I'd taken where I noticed how different a tourist's experience of the islands was from a Hawaiian resident's.

I said, "Yeah, it's like they're coaching tourists."

There is nothing wrong with being a tourist, but it gets expensive and it rarely builds a real business. If you want to get coaching clients, it's important that you know when it's okay to play (and for how long) and when it's time to get down to business.

So I designed an assessment that'll give you an idea whether you're just a tourist in the land of coaching or whether you really live here. I hope it helps!

The scoring key is below. The higher your score the more you're acting like a tourist rather than a coach who is building a successful business. Learn what to do about this and get on the path to success now.

0 is a perfect score. No problems here!
5-15% is very good. Why not upgrade to great by working with a coach?
20-45% is okay if you're just getting started with a good coach or training program. But don't delay.
50-100% You're definitely are a tourist. Unless you're independently wealthy, you probably should either do something else for a living or get more serious about building you coaching business.

Take this free life coach assessment:

Are You a Coaching Tourist?


Topics: coaching business, coaching clients, coach training school, coach training instructors, how to get coaching clients, coaching tourist

Why We're Licensing Our Curriculum for Free to Our Certified Coaches

Posted by Julia Stewart

Certified CoachSchool of Coaching Mastery has been making lots of upgrades to its programs and this is one more in a series of blog posts so coaches know what we're all about going forward.

We started by announcing the Free Coach Training Program, then we announced why we aren't renewing our IAC License and that we're changing our coach certification.

Part of the whole package of change involves our 'ultimate' students and how they fit into the overall coaching picture. The focus here has always been on training the coach who is destined to become a coaching leader. It's a whole different process than training to just be 'good enough' to coach. 

That might sound a little snooty if you don't know us. Actually, great coaches are simultaneously both confident and pretty  humble.

Anyhow, the point isn't to be 'great' or 'masterful' or 'certified'. The whole point is for every coach and every coaching client to have the life and career they really want. A less idealistic way to say this is we help coaches build coaching businesses that aren't crappy. ;-)

Let's face it, traditionally coaching schools have done a lousy job of preparing new coaches for success in the coaching business. In my own research, I've found that 80% of coaches wish they were more successful. While dissatisfaction is a universal human condition, I think coaches who are prepared best, fare best. And I think coaching schools can prepare coaches better.

Mastering yourself, your skills and your business are the steps that breed coaching success. Then there is what you actually do with all of that mastery.

But I digress...

So why are we giving a license to teach our curriculum to our paid students who become certified by us?

  1. The market has been flooded with coaching schools in the past few years. Some of them are a bit dubious. By empowering Certified Coaches to go out and teach quality coach training to whomever they want, we hope to discourage those who are in it merely for profit. 
  2. Coaching skills aren't just for professional coaches, anymore. Everyone from parents to corporate CEO's are coaching their people and getting great results. Coaches who can teach coaching skills are in high demand.
  3. The days of big for-profit coach training schools are numbered. In the future, coach training will be highly niched or offered by universities and employers. Our Certified Coaches will be among those teaching it.
  4. I won't be teaching forever. I'm looking forward to my students picking up the coaching mantle and taking it places I've never dreamed of.

So there you have it. In addition to good coach training, our students are getting a free license to teach our curriculum, once they pass our certification. Those who need it and want it will also get the Certified Coach Trainer program, which we believe is the first of its kind in the world. And it's no extra cost for our 'ultimate' students.

Oh, by the way, we're also working out a way for coaches to join the Ultimate Coach Training Program without paying us thousands of dollars upfront or going into debt. And no, I'm not talking about 'work-study'.

Stay tuned for more announcements!

Topics: School of Coaching Mastery, coaching clients, certified coaches, certified life coach, certified business coach, coach training program, life coach training, certified coach, coach training instructors

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