School of Coaching Mastery

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Coach Training: How to Maximize Your Time and Money

Posted by Julia Stewart


Coach Training



Blog post by Coach Julia Stewart, MCC

There are two groups of coaches that School of Coaching Mastery hasn't focused on enough.


1. The first group includes:

  • Coaches for whom our class schedules just don't work (Often they're located in Asia or the Pacific Rim)
  • Coaches who learn best by reading and listening to audio recordings
  • Coaches who want great coach training for less money
These coaches can benefit from the 24/7 availability of pre-recorded MP3 coach training audios and downloadable written coaching guides. SCM has all that for our coach training students, but we're about to make it available in a new program called Just In Time Coach Training.

2. The second group includes what I call, 'High Achievers who want meaningful success'.They are my ideal coaching clients:
  • Coaches who are already succeeding at something and don't have time for endless hours of training
  • Coaches who want to succeed at coaching quickly and need a personalized program to do so
  • Coaches who want personal mentor coaching and personalized coach training to maximize their time, effort and money

I've been coaching clients like these on the side for years, but just made it formally available in a program called Elite Mentor Coaching for High Achievers (EMCHA). And it's going so well that I'm opening it up to three more coaches. EMCHA includes everything that I think you need to succeed, no more no less. Of course, you add your brilliance and you're the one taking action.

I started School of Coaching Mastery in part because many of my mentees really needed more training. But then some of my coach training students have struggled because they didn't have mentor coaches. With EMCHA, you have it all.

What do these two really different coach training programs have in common?

  • They both include Just In Time (JIT) Coach Training
  • They both include optional live training:
    • EMCHA members get free SCM Curriculum coach training personally curated by me for them
    • JIT members can join any SCM Curriculum coach training module at $40% off
  • They both have special introductory pricing right now
  • The special prices are available to a limited number of coaches between now and October 31st

Go here to learn more about Just In Time Coach Training and register:




Go here to learn about the special offer for the next three members of Elite Mentor Coaching for High Achievers.

Go here for more about Elite Mentor Coaching for High Achievers:


Image By Tony Crider

Topics: mentor coach, coach training, Coach Training Programs, Mentor Coaching, coach training schools, coach training program, life coach training, coach training school, mentoring


Posted by Julia Stewart

This is a problem that can be so painful, that coaches don't like to talk about it.


Fancy term for, "You don't have enough money to make it."

What it looks like is a slow-motion train wreck, at least if you have enough experience to recognize it. That is, if you don't have a big blind spot in the area of money.

I see this all the time in new coaches. I even see it in big coaching organizations. I've gotten good at recognizing it.

Sometimes our dreams are so big, that we shoot for the moon when we don't have enough money to make it across town. 

Of course, a big dream can move you forward, right? Right and wrong. Right, if you're open to how it's going to show up. Wrong if you're so attached to it that you make poor choices.

Poor choices happen to coaches who are short on operating funds, often because they are struggling to make money this month just to cover expenses. When you're scrambling to make ends meet, that's when you make dumb choices. 

To have a successful business, you need to make long-range plans. Not just a fantasy or even a vision, but step by step plans. The plan will change, of course, because the horizon will change and hopefully you're keeping an eye on that, but if your plan is just to raise enough money to get you through until success miraculously finds you, then it'll never find you, because what you're really focused on is just getting by. Know any coaches like that?

We create what we focus on. Make sure you have enough money that you don't need to worry about it, while you're building your business. Keep the focus on the abundance that you're creating, not the scarcity of living hand to mouth. This requires a certain comfort with risk, by the way. If you don't have that, then building your own business may not be the right game for you.

If you don't have a couple hundred thousand dollars to fall back on during the first few years of building your coaching business, then don't quit your day job. Or else, get a part-time job that will help you. Or borrow the money. Don't try to make it on a shoe string. That's just asking for stuckness.

The first year of my coaching business, I spent about $10,000 on coach training, conferences, mentoring, and upgrading my office. Some of it was out-of-pocket. Some went on credit cards. I earned less than $2,000 by coaching that year. I supported myself with another business that didn't require all my time. My first financial goal was to be earning as much per month by coaching as I was spending on coaching. It took over a year to get there.

Then my goal became earning enough to "pay back" everything I had spent on coaching, up to that point. It took a couple of years to do that.

Now my goal is to easily pay all my expenses while saving and investing at least 25% of what I make each year from coaching.

If I hadn't had a good income and available credit, I couldn't have become a coach. It's that simple. Miracles do happen, but as my pastor says, "We are the answer to our own prayers." If you're not willing to make a substantial financial investment in your own coaching success, then maybe you don't really believe in it.

When you have true faith, you don't try to control. You can afford to let success show up how it wants to. Having enough money, as well as other resources, like time, is why you can afford to have faith. That's when miracles find you.

When I hear coaches complain about how expensive coach training and mentoring is, I know they're trying to control. I also know that they probably won't make it, unless they learn to allow the world to just show up as it is and find a way to fit with that. That's when you're ready to "leverage everything" and that's when miracles happen.

Copyright, Julia Stewart, 2005

Topics: coaching business, Coaching, money, coach training, successful business, new coaches, mentoring

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