Coaching Blog

Coaches: How to Look Like a Douche on Social Media

Posted by Julia Stewart

marketing a coaching business on social media

Okay, sorry for the strong language, but it had to be said: some nice coaches look like, well you know, on social media. Don't be that coach.

Example. A couple of years ago, I wanted to work with a new coach and was considering one who had a great reputation. I was about to call him when he posted about a big breakthrough he had with a client, only he made it sound like it was HIS success, rather then the client's. Yuk. I never called. I actually think he's probably a great guy and a great coach, but he keeps posting stuff like that and I can't bring myself to work with him. Here's the thing: his fans probably forgive him, because they KNOW he's great. The rest of us aren't so sure.

Do you know how many coaching clients you've lost because you posted something dumb on social media? Me either, but I hope it's a really small number. To save us all from ourselves, I've compiled a top ten list on how to look like a douche on social media.

Top Ten Ways to Look Like a Douche on Social Media:


  1. Always post about yourself and your business.
  2. Quote yourself on social media.
  3. Brag about how successful your business is.
  4. Brag about how good you are at what you do.
  5. Shoot down others when they're being brilliant.
  6. Brag about the great work you did with a client.
  7. Complain about your "bad" clients.
  8. Always one-up others in the brilliance department.
  9. Never admit your weaknesses.
  10. Aggressively hawk your business on social media.

I've probably committed a couple of these boo-boos myself. But I really try not to. You?

Oh and I considered writing a separate post on How to Be Irresistibly Attractive on Social Media, but anybody could write it, because all you need is to flip the foregoing over. So to save you the paperwork, here it is:

Top Ten Ways to Be Irresistibly Attractive on Social Media:


  1. Post or re-share more about others than yourself.
  2. Say smart things now and then, but save the honor of quotes for others.
  3. Talk about other businesses you love.
  4. Talk about how good others are at what they do.
  5. Like or Fav the brilliance of others.
  6. Talk about how brilliant your clients are.
  7. Acknowledge how fortunate you are to have great clients.
  8. Add your brilliance to conversations, but don't compete.
  9. Be a little self-deprecating now and then, preferably with humor.
  10. Share your business with those who are curious (and they will be).

See a pattern here? Although people love great content, everybody likes to be appreciated and nobody likes a pompous know-it-all. Social media marketing is for creating new relationships with people who aren't already your fans. Each item your post could be a future client's first experience of you. Make it stellar.

All that's needed is to put your ego aside for a moment.

If you're new or unsure about social media marketing for your coaching business, download the Essential Guide to Social Media Marketing.

If you'd like a lot more helpful information like this, join the Coach 100 Business Success Program, or even just play the Coach 100 Full Practice Game.

Free Social Media Marketing eBook

Topics: coaching business, Coaches, Coach 100, coaching clients, Coaching 100, coach, coach marketing, Social Media Marketing

Coaching Success: How to Build Your Marketing List

Posted by Julia Stewart


Coach 100 Business SuccessIf you've read blog posts on how to become a successful coach, you know that building your marketing list is a must.

As the saying goes, 'The money is in the list!' But things have changed. Now that inbound marketing is replacing traditional marketing for small business, the marketing list is a must for local face-to-face marketing, as well as for internet marketers.

Not only that, but social networks, like Facebook and Twitter, have permanently altered the definition of 'list', as well as how to manage a list and nurture more sales.

So if you think the size of your list is what matters or that email is your principal marketing tool, you're missing out on some huge opportunities to connect with your potential coaching clients and get hired by more people. In short, you're losing money.

What if you're a new coach who has no list at all, yet? You need a strategy for building one, right now. The good news is, you don't need a website to start building your list.

Learn the myths of list building for coaches and find out what really matters when it comes to marketing your coaching business with Coach 100.

Get started with the popular and FREE Coach 100 eBook.

Learn what Coach 100 is and where it comes from. Find out why it works and how you can put it to work for you.

The Coach 100 Business Success Program is highly effective even if you currently know nothing about marketing and sales. It is included for FREE when you join the Certified Positive Psychology Coach Program. Get certified by the IAPPC!

Get your FREE eBook now:

Download Your Free Coach 100 eBook Here


Topics: Coaching, blogs, become a coach, Coach 100, coaching clients, Coaching 100, coaching success, Facebook, twitter, Certified Positive Psychology Coach, free ebook, IAPPC

The Science of Attracting Coaching Clients

Posted by Julia Stewart

Double Dutch by PitsLamp resized 600


As a professional service provider, there are two things you must learn in order to succeed with coaching.

1. How to coach professionally: This includes polishing your coaching skills until you provide value worth approximately 10 times what your clients pay.

2. How to attract coaching clients: This includes filling your client roster for the first time (usually the toughest) and then keeping it full or even maintaining a waiting list of eager clients.


Obviously, #1, providing 10 times the value, will help you with #2. But did you know that #2, attracting lots of coaching clients, is the key to #1?


The data tell us that these two skills, delivering coaching value and attracting clients, comprise a constantly repeating feedback loop. One builds on the other and visa versa. That’s why some coaches are extraordinarily successful, while others seem to struggle forever.


You’ve got to step into that loop and stay there. Kind of like Double Dutch


If you learned Double Dutch as a kid, you know that just getting into the game is a challenge, especially for the newbie. It takes courage, lots of energy and great timing. And staying in the game requires 10 times as much of all three.


But that’s what makes it so darn fun.


You might not think that science and data are fun or even appropriate for coaching. After all, coaching done well is an art form. But when the data teach you what to do more of and what to do less in order to succeed quickly, you get more of what you want faster. And your clients get more value.


You’re in the loop. That’s more fun.


Unfortunately, most coaches, especially those who are new, do not have access to data that helps them get what they want. You need a large sampling from your own business to get actionable data that can guide you. This requires that you start experimenting early and often.


Think of experimentation as Play + Feedback = Rapid Growth.


I’ve recently collected data on 22 coaches who have participated in Coach 100 in the past year. Coach 100 is a long-term experiment that teaches coaches how to get clients by offering complimentary coaching sessions. This gives them a large enough sample to get actionable data.

Some Coach 100 coaches in my sample were brand-spanking new when they started the program. Others were long-time veterans. Collectively, they offered 464 complimentary sessions, or an average of 21 per coach. The most sessions offered was 106, by one coach, and the least, just 1 session each, by four coaches.

Between them, they got:

  • 219 testimonials (gold, especially for the new coach who needs evidence to prove their ability)
  • 75 referrals for potential clients (again, gold, especially when you’re building a new business)
  • 162 clients (gold, period).

That’s more than seven clients, each, or one client for every three complimentary sessions. That’s the average. Interestingly, the newbie coaches did almost as well as the veterans, especially the ones who coached the most people. That suggests they're learning really fast.


Could you use 7 new coaching clients?


Of course part of the treasure that the coaches receive is in the feedback they get privately from each person they coach via their Coach 100 Feedback Survey.

Their individual feedback data help them:

a. find their niche and specialty, which makes future marketing much easier

b. helps them learn to sign on clients with finesse, which brings all-important income

c. helps them become master coaches and even get certified (remember: 10 times the value).

Last but not least, Coach 100 gets coaches into that all-important feedback loop where they’re playing full out and simultaneously learn to deliver amazing value, while attracting plenty of clients. That’s where extraordinary success happens. Why?


See those master Double Dutch players doing back flips, above?


They’re performing in exhibitions and competitions. Think they practice hundreds of hours for those events? If they want to win, they do. Think they hone their craft with the feedback they get during every competition? Again, if they want to win. Lots of practice, lots of events, lots of feedback (data). That’s how you master Double Dutch. That’s how you win. 

Coaches need similar structures to get them into that feedback loop so they can master coaching sessions and master the science of getting coaching clients. The Coach 100 process does all that and gives a certification, too.

Could you coach 100 people without the program? Theoretically, yes, but I’ve never seen anyone do it. It helps to have a structure that streamlines the process and supports the coach through to the end. Coaches need structure and systems to succeed, just like their clients.


Want to win at master coaching sooner, rather than later?


You may want to join a small group of high performers who are focused on filling their client rosters in about three months. I’ll be your personal mentor coach.

runner small


Master the science of attracting coaching clients here.


Double Dutch photo by Pitslamp

Topics: coaching business, group coaching, Coach 100, coaching clients, make a living as a life coach, Coaching 100, marketing and sales, master coach, sales training for new coaches, coaching niche

Coaching Success: What To Do When You're Stuck

Posted by Julia Stewart

Stuck Coach If you're building your coaching business for the first time, or you've recently recommitted to filling your practice, you could get stuck at some point.

It’s natural in the process of any long-term project that sometimes you just get bogged down. 

Inspiration is great for pulling you forward, but it waxes and wanes. And if you’ve got some fears lurking under it, some days the fear will be stronger than the inspiration. That’s normal enough. Fear erodes our confidence and pulls our energy in the opposite direction. The result is, either you push through the fear, which can be unpleasant and may wear you out over time, or you do nothing at all, which produces disappointing results that you then may use as evidence that you can’t move forward.

Either way, your energy and projects tend to grind to a halt!

That’s what you may be experiencing. And what I know as a coach is that risks can be reduced, confidence can be arranged, and delay can really cost you. So let’s look at a number of ways that you can have access to all the safety and confidence you need and be reminded about your inspiration, so you can stop delaying and reach your goals faster. 

Do you know why or how you got stuck?


  • Fear
  • Busy schedule 
  • Lost inspiration 
  • Discouraged 
  • Overwhelmed 
  • Not sure you’re doing it ‘right’ 
  • Other goals or commitments seem more important, now.
  • Not getting clients, yet 
  • Lack of Support 


  • Give a great coaching session and get re-inspired all over again
  • Get inspired by your coach
  • Get coached out of your fear
  • Take a coaching class
  • Call your coaching buddy
  • Get coached around your ‘problem’
  • Get a new client - even if they’re for free!
  • Chat with other coaches who are being successful 
  • Choose to get back into the game, anyway
  • Forget about it for a while

Do you have a better idea of what would help you? If not, get coached by a friend or colleague. That's what coaches are for after all, helping people reach their goals. That'll re-inspire you like nothing else!

For more ideas on how to succeed with coaching success, explore Coach 100. That's what it's all about.


Coach 100 eBook

Download the free Coach 100 eBook for resources




Topics: coaching business, Coach 100, coaching clients, Free, Coaching 100

Ten Secrets to Finding Your First Coaching Clients Part 2

Posted by Julia Stewart

Happy coaches

Yesterday I wrote about the first five secrets to filling your coaching business with ease.

I recommend reading Part 1 first, but in a nutshell the first five secrets are: 1. Develop crystal clear goals, 2. Simplify everything, 3. Make sure all stake holders are on the same page, 4. Get the money handled, and 5. Tell everybody what you're up to. Let's get on with the last five:

6. Nix the Negative Nancies. Some people don't see the value of coaching. Worse, some people may not see the value in you. If you're surrounded by people who say things like, 'Why would anybody pay you for that?', they could stop you from succeeding. Seek out people who believe in you. Spend time with those who 'get' why coaching is such an amazing service (That's one of the hidden values of a good coaching school, by the way.). If the Negative Nancies in your life start to shift just by being around your inspired energy, or by you fully communicating what you're up to, great. But if they can't, you need to shield yourself from that doubtful energy. It's okay to simplify your life by not spending so much time with them.

7. Stay in motion - focused motion. Just because you trust the process, doesn't mean you aren't actively creating what you want. In fact, that's exactly what trusting the process does mean! Develop a plan for attracting your full practice. I've seen the Coach 100 process work for hundreds of coaches. You literally give away 100 coaching sessions to 100 different people and in the process, learn to fill your coaching practice. It works.

8. Coach a lot of people for free. Whether you call it Coach 100 or something else, you need to get a lot of experience as quickly as you can. Coaching lots of different people works much better than coaching one person 100 times. Be adventurous. Offer to coach that person you chatted with at Starbucks. Ask your friends to refer their friends to you. Share your big goal with people and they will want to help you, just like people help all those reality show contestants that you may watch. Everybody loves to get on board with an exciting big goal. Yours included.

9. Learn to notice when somebody wants to work with you. This is such an important skill! New coaches leave money on the table all the time, because they don't notice when someone is interested in working with them. Most clients need to be invited. You need to notice when someone wants to be invited to be your client.

10. Get your own coach. As a coach, you know tips are helpful, but customized conversations are transformative. What's more, a coach with integrity who doesn't have a coach, is likely to feel like a fraud. A good mentor coach will more than pay you back many times by helping you be more successful faster.

If you're a new coach, what are your challenges in building your business? Is the info in any of the tips above helpful?

If you're a veteran coach (or at least have your first client), please share what worked best for you, in the comments section below.

Coach 100I'm probably biased, but the Coach 100 Business Success program is a great value and it really works. Check out Coach 100 here.

Topics: coaching business, Coach 100, coaching clients, Coaching 100, coaching skills

Urban Coaching Myth: You Need to Find Your Niche

Posted by Julia Stewart

Urban Coaching MythsYou'll never find success wandering down blind alleys.

That's what Urban Coaching Myths are: blind alleys for you and your coaching business. Coaches beware!

This particular coaching myth is so insidious and so routinely embraced, that it has probably hamstrung dozens (if not thousands) of coaching businesses. What a crime!

It's sourced in half-understood truths about marketing, a failure to make important distinctions, hearsay and just plain bad coaching. I may get hate mail for saying this, but somebody needs to tell the truth!

The myth, "You need to know your coaching niche before you can market your coaching business", is a lie!

How do I know this? I've experienced it myself and I've coaching zillions of coaches who have been stumped by this bad advice.

For example, Chris Barrow, "The Million Dollar Coach" built his million-dollar grossing coaching business by specializing in coaching dentists in the UK. He didn't know that dentists were his niche until he had coached a lot of them, realized that he had become an expert on building a thriving dental practice in the UK (previously he knew nothing about dentistry), and noticed that dentists were referring a lot of friends to him. Then he started making a million dollars a year. That's a real niche. Anything else is just play acting.

Trying to find your niche before you've coached a lot of people is really just putting the cart ahead of the horse. It's a waste of time and energy because the truth is...

  1. You need to coach a lot of people, first, in order to find your niche.
  2. You can build a successful coaching business even without knowing your niche. 

Which do you really want, a coaching niche or a successful coaching business?

Where does this myth come from? Here's an assortment of possibilities:
  • Internet marketing "gurus"
  • Marketing courses
  • Inexperienced mentor coaches
  • Buddy coaches
  • Coaching listserves
  • Coaching chapters

It's the old "they say" circuit that's been a source of misinformation of all kinds since the dawning of human communication. None of the above is bad in and of itself. Used well, all are very good. However, ineffective advice never helped anybody.

And those distinctions I mentioned? I've placed a few them in a quick quiz to help you distinguish whether you really need a niche in order to coach, or whether you need to coach before you'll ever find your real niche.

Quick Quiz

1. Are you:

a) A professional coach

b) An internet marketer

2. Do you want to sell:

a) Your coaching services

b) "Widgets" and digital products

3. Do you want to focus on:

a) Building a long-term profitable coaching business

b) Making a quick killing selling a product

4. Are you:

a) Someone who is smart and sensible

b) Someone who believes everything you hear


If you answered mostly "b", you need a niche to succeed. If you answered mostly "a", you need to coach in order to succeed. (Okay, maybe question #4 was unfair.)

If I sound a bit cranky, it's because this myth is very costly to coaches and their potential clients. Don't be blinded by it. If you're going to wander down dark alleys, at least carry a flashlight.

AsteriskGet a flashlight: Take Coach 100 courses to learn a lot more about what it really takes to build a successful coaching business.

Topics: coaching business, become a coach, Coach 100, Coaching 100, coaching success, successful business, Million Dollar Coach, coaching niche

This Prevents Coaching Success: Are You Suffering From the Kiss of Death?

Posted by Julia Stewart

death Should you get coach certification or fill your practice, first?

I get asked this question a lot by coaches that I'm mentoring, because these are two of my mentor coach specialties (the other is advanced personal development).

I'm a little mystified by this question. Why does it have to be either/or?

Most coaches aren't independantly wealthy, so getting clients quickly is important to them. On the other hand, they know that getting certified is important, too. Not so much because it's important to clients - most potential clients won't even ask if you're certified. The real reason certification helps coaches be successful is because it helps them get past feeling insecure, like frauds, like people who don't quite know what they're doing, yet.

That's the Kiss of Death for coaches who are trying to sell their coaching services!

So, the stamp of approval that certifcation brings is important to the coach, not the client.

However, coach certification can take years of hard work. How do you survive in the process? Well, fill your coachng practice, of course. But hold on! How do you fill your practice if you're still suffering from the Kiss of Death??

That's why the Coach 100 Program is designed the way that it is. To make it easy to sign on clients, even though you're new to coaching. There's something about being part of a program and having made a commitment to coach 100 people that makes it easy to ask people to help you out by letting you give them complimentary sessions. Each session you give is priceless practice for your coaching skills and your selling skills. Long before you finish coaching 100 people, you'll be excellent at both and getting clients and certifications will be a piece of cake. 

Not only that, but you'll get the Certified Experienced Coach designation, too. With 100 clients under your belt, you'll have strong skills and certification, too. No more Kiss of Death!

Hmm, Kiss of Death or Piece of Cake? That's an easy one.

If you don't know the Coach 100 techniques to invite people to complimentary sessions, take Coach 100 classes #1 through #4. (a.k.a. C100 Module 1)

Find out more about the Coach 100 Business Success Program.

Topics: coaching business, coach training, Coach 100, coaching clients, Coaching 100, coaching success, Coach Certification, certified coach

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