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5 Rookie Mistakes New Life Coaches Should Never Make [Are YOU Making These?]

Posted by Julia Stewart

New Life Coach

In my career as a coach trainer and mentor coach, I've known some amazing coaches who changed many lives, but I've also seen some embarrassing rookie mistakes and made a few, myself.

Some mistakes keep popping up on my radar, so here's the blog post i think about writing whenever I see one. I hope it helps!

5 Rookie Mistake New Life Coaches Should Never Make:

1. Using a personal email address as a business address. The address you use with family and friends, such as [email protected],  may fail to address the bedrock issue in business credibility: your professionalism. Don't communicate that you're an amateur by using a family address. And [email protected] may be your flirty way of expressing yourself on eHarmony, but it's TMI for business. Use your name and no one else's, or use your business name. Alternatively, tell people what you do with your address. One of my first was, [email protected]. Of course, having your own web address is a bit more impressive. Another early address I used was [email protected].

2. Getting a website before you're ready. A professional-looking email address is a must. A website probably can wait. In the meantime, a robust profile on one or more coach directories will do and/or social media profiles or pages. In fact, these  provide feedback on what people respond to, so it's an awesome way to learn what will work for your website. Otherwise, you're likely to have a site that doesn't really represent you or your business. I knew a new coach who lived on Maui, whose coaching was about building thriving relationships, but the main image on her website was a single leafless tree in a frigid winter landscape. What? Most successful coaches take between a year and three years to get their first website. Get to know your business self, your clients, and what communicates what you do, effectively. No rush.

3. Quitting your job at the wrong time. I've had coaching students who quit their jobs the week after they joined my school. I love their confidence and commitment, but they tend to struggle. Coaches take between 3 months and 5 years to fill their coaching practices. With Coach 100, it takes between 6 months and a year. That's a long time to go without a full-time income. On the flip side, I've known coaches who hung on to their jobs too long. One excellent coach had a quarter of a million dollars in financial reserves, but still too nervous to make the leap. A big part of what coaches do is help clients get over the fears that prevent success, so get your own coach, if you're feeling stuck. On the other hand, if you're ultra-risk-adverse, consider coaching within a large organization, if that helps you feel more stable.

4. Not getting your own coach. How can you call yourself a coach, if you've never been coached? More to the point, how will you know to make smart rookie choices, if the only coaches you talk to are other rookies? You need your own coach, period. Think of it as a business deduction. Find your coach here.

5. Not getting training. There are still a couple of old timers who tell rookie coaches that they don't need training, but that's not fair to rookies. 20-30 years ago, there was no training, but a few talented people invented coaching, anyway. The rest of us have Thomas Leonard to thank for putting coaching on the map and starting the first coach training school and international coaching association. Like having your own coach, getting coach training flattens your learning curve, helps you make smarter choices, and contributes to your success. Coaches with training become successful quicker and are less likely to quit the profession. Don't take my word for it. Ask your coach.

Don't make rookie mistakes. Get the free Become a Coach eBook:

Don't Make Rookie Mistakes. Get This Free eBook.

 

 

Topics: coach training, become a coach, Free, Coach Training Programs, Life Coaches, Thomas Leonard, Mentor Coaching, Certified Positive Psychology Coach, coach training program, FIND A COACH

Coaching Tip: The Last Motivational Tool You'll Ever Need

Posted by Julia Stewart

ofpush.jpg

Ah January, the beginning of a new year. It's the month to make resolutions and the busiest time of the year for the fitness industry. This is when you're most likely to be bombarded by motivational tips, tools, pep talks, speakers, posters, efficiency hacks, apps, books, coaching programs, etc., ad nauseum.

When I went to Flickr just now to find an image for this post under the keyword, "motivation", all I got were a zillion motivational posters like the one above. Have you ever wondered why there's so much motivational junk out there?

Because it doesn't work.

For instance, one the motivational posters I just saw has a formula on it: Sweat + Sacrifice = Success. Oh. Didn't that just solve everything for you?

No, me either.

If 99% of existing motivational junk was worth anything, the issue would be solved by now and you and your friends wouldn't be searching for better ways to accomplish what you need to do.

Up until now, if you truly wanted motivation, you had to get another person involved, like a personal trainer. I used to be a personal trainer in Manhattan and one of my clients dubbed me, "Motivation for Hire", because I showed up at her door every night whether she wanted to exercise or not (usually not). I got her healthy again and she felt virtuous when I left, but she paid me about $20,000 per year for that motivation.

I'm going to clue you in for free.

I'm going to share with you a tool that upgrades motivation so much, that people literally can do what they want, when they want, and still get more accomplished than they can with any other approach.

Yes, really.

I learned about this tool from the Father of the Coaching Profession, Thomas Leonard, who was one of the most prolific people I've ever known and he did whatever he wanted when he wanted. When I first tried doing whatever I wanted when I wanted, I had a blast and accomplished more on my To-Do list than ever. In fact, I mentioned that to the client above and she said, "If I tried that, I'd never get anything done."

Back then, I couldn't explain how it worked, but now I can.

The difference is to orient your life around what is uniquely you. Another way to say it is to build your life around what matters most to you. Most people think this will be difficult, or that they will fail, but the opposite is usually true. It certainly was for me.

Thomas called this TrueValues, but I call it your unique values, because it only works when you focus on what matters uniquely to you. Building your life around your unique values is transformative, joyful, meaningful, growth-oriented, and one of the great secrets of success.

It's not just motivating; it's inspiring.

If you have the integrity to identify and live what is uniquely important to you, you will never need another motivational tool, because you literally will be able to do what you want for the rest of your life. In fact, I suspect the reason you have trouble motivating yourself to do what does not matter to you, is because deep down, your heart is telling you your life is passing and you're not doing what you were designed for.

How to discover what's uniquely you?

Look at what you're driven to do now and ask yourself if it's a harmonious passion or an obsessive passion. If it's a harmonious passion, ask yourself what's most important about it to you? Keep asking until you have 10-20 answers. Then look at those answers and notice which ones resonate with you. Cross the others off the list.

Decide which of those harmonious reasons are the most important. You should end up with 3-5 of them. Now start making choices based on what fits those 3-5. Your life will begin to improve. When your entire life is oriented around your top unique values, you'll be able to do what ever you want when you want.

If you'd like some help with this, find a coach, below.

Find a Coach Here Directory

 

 

 

 

Topics: Thomas Leonard, Values, FIND A COACH, personal values

Top 12 Secrets: How to Write a Coaching Bio that Sells Your Coaching

Posted by Julia Stewart

coaching bio

For a new executive, business or life coach, writing your first coaching bio can be pretty scary, because you don't have tons of experience or credentials yet, so you don't feel powerful when talking about what you do. Even for experienced coaches, writing a coaching bio can be daunting and you may be looking for help with it. My friend and colleague, Barbra Sundquist, MMC, wrote a great post for this blog on How to Write a Coaching Bio in Twenty Minutes and it has become one of our most popular posts, because who wouldn't like to get this uncomfortable job over and done, quickly?

But what if your coaching bio could actually sell your coaching for you?

Bios are a powerful form of marketing and as you grow your business, you want to get even more power out of everything you do. In fact, it's ideal if you marketing brings you plenty of potential clients, especially if those clients are sales-ready. In other words, you don't want emails, texts, and/or phone calls from everybody on the planet, just they ones who are dying to hire you, right?

The following secrets, employed by search engine optimizers, copywriters, sales people and savvy coaches can help you attract potential coaching clients who may be ready to buy even before they talk to you – or who are ready to buy after a short conversation. You don’t need to use every secret in every bio, but great bios usually contain 3 or more of these secrets…

SECRET 1: Use the right words and phrases. The world’s greatest bio is worthless if nobody finds it, so your first job is to write for search engines, like Google, Yahoo and Bing, because people find coaches with search engines. Search engines change their search algorithms periodically and don’t share exactly what they are, but marketers have found that certain basic SEO (search engine optimization) practices can help you get found online. For example: Use keywords (words and phrases that people search for), especially long-tail keywords (very specific phrases), in your title, first and last sentences, as well as any highlighted lines (titles and bold text) and in hyperlinked text (text that you click to get to another page). An example of a long-tail keyword might be: “Life Coach, Jane Smith, White Plains, NY”. While you wouldn’t use exactly this phrase throughout your bio, with some creativity, you can use variations on it enough to get a search engine to send a searcher who just typed, “Life Coach White Plains NY” into the search box. People tend to search for coaches in their hometowns, so you can stand out quickly by including yours. (Bonus tip: People hire coaches, not companies, so list yourself by your name, not your business name.)

SECRET 2: Tell them what they want to know. Stop thinking of your bio as a biography of you and your experience/credentials and understand the only thing potential clients really want to know about you: "Can you help me?" Mostly share details about you that they want to know, i.e. Do you understand people like me? Have you been in my shoes? Have you helped someone like me? If your bio has lots of room, or if it has a second ‘details’ page, add more details about you further down. But for a short bio, just tell people what they most want to know: “I can help you reach your goal”.

SECRET 3: Write for your ideal client. Stop writing for everybody and write for just one person, instead. How? The simplest way is to pick an existing ideal client and write just for them. Before you do, ask that client what they most wanted to know before they hired you. Then show them your bio and ask them to critique it, so it says exactly what they would want to know. Does that sounds pushy? It's not, because your best clients are grateful to you. They are also high-functioners who love to give back. Don’t hesitate to give them that opportunity. And don’t worry that you’ll be excluding potential clients who are different. Most bios fail to grab attention from anyone because they are simply too vague.

SECRET 4: Use the magic word. While we’re talking about grabbing attention, here’s the simplest way to grab your reader’s attention: Use the word, YOU. Because our brains are wired to focus attention on what is most pertinent to us, personally. When a reader sees the word, "you", in a line of text, their brain naturally pays more attention. Think about it: the word, "you", probably grabbed your attention, just now.

SECRET 5: Customize it. One bio probably isn’t enough, so think of your website as more of a hub than a store front. I’ve had clients hire me without even a phone conversation, because they found me on specialty websites and memberships that mattered to them. The fact that I was interested in what interested them was enough to for them to say, “She’s the coach for me.” Use social networks, coach directories, and special-interest memberships as an opportunity to send potential clients to a landing page on your website to sign up for your coaching – but do give them a chance to talk to you, because usually they’ll want to do that before hiring you.

SECRET 6: Create curiosity. Great copywriters say that each sentence you write has but one purpose: to make readers want to read the next sentence. There are many ways to do this: Ask questions that your potential clients need to ask themselves. Use visual imagery. Use emotional words, or high-intensity words.

SECRET 7: Create trust. Multiple bios at several locations help your clients to research you. Create a consistent image, while tailoring your bios to each site. This also helps people to find you. Add your most important credentials, if credentials would matter to your potential clients. Graduation, certification and memberships from well-known coaching schools, or associations, can give you an edge. Someone who’s reading your bio on a coach directory, for instance, probably is getting to know you for the 1st time, so share what a stranger, who is searching for a coach, would want to know. On the other hand, someone visiting your website, probably already knows a little about you, so share a bit more. (Critical tip: Lying about your qualifications and credentials creates mistrust that can destroy your business, so don't claim credentials you don't have.)

SECRET 8: Let others do the selling for you. Most of us loathe bragging about ourselves, but hiding what’s great about us is a disservice to your potential clients. So let others do the persuading. This is what today’s consumers are already comfortable with anyway: reviews, ratings and testimonials. If you have the space, include some of your best testimonials in your bio. Even if your bio has to be short, try adding a short comment from a happy client. Coach certification can also help do some of the selling for you, because it's a stamp of approval from a trusted source.

SECRET 9: Be easy to find. Not only do you want your bios to be easy to find, you want your clients to be able to find YOU. Always add your webpage and contact information to your bios. Because a link to your website is SEO gold. This is reason enough to join every directory you can. It helps search engines find you and your website, which in turn, helps potential clients find and hire you. Coaches who work from home are often conflicted about how much contact information to share online. If this is a concern, here are some possibilities: Rent a post office box for your physical address. Get a business phone number or even a toll-free number. They’re inexpensive. In addition to your web address and email, share your city, business number and PO address, but never your home address.

SECRET 10: Be easy to see. Definitely add a photo of you, if you can. Don’t use your logo, except as a secondary image. Because people hire people, not logos. The best photo is a headshot of you, smiling. You don’t have to be young and beautiful, but in most cases, looking professional works best. It’s worth getting your photo professionally done.

SECRET 11: Let them know how easy it is to work with you. Most people have never hired a coach, before. They naturally feel a little confused about how to do that. Confused people don’t buy. Spell out a couple of easy steps, such as, “If you think you’d like to coach with me, contact me by email to set up a phone conversation. In your session, we’ll talk about your goals and how you can reach them. Usually, it’s a lot of fun. If I can help you further, I’ll tell you how, but there’s no pressure.”

SECRET 12: Tell them what to do next. This is critical. Tell people specifically what to do next to get started with you. In marketing, this is called a ‘call to action’. If that feels too directive, think of it as an invitation. Depending on where your bio is located, your call to action might be to visit your website. Or it might be to fill out a short form and email you, or simply telephone or text you. Decide what mode of contact would appeal to your ideal client and don’t be afraid to make a prominent call to action. You might even want to offer something of value to them, just for getting in touch. Examples: “Email me to receive a copy of my ‘Top Ten Easy Ways to Instantly Stop Procrastinating and Get Everything Done On Time’”. Or “Call me at this number to schedule a complimentary coaching consultation and, if you decide to continue, I’ll discount $50 from your first paid session.”

Want to see this approach in action? View a few listings on our new coach directory and notice which coaches grab your attention and make it easy for you to hire them. 

Join the Find a Coach Here Directory Today

Topics: Coaching, Life Coaches, social networking, Google, Coaching Bio, SEO, FIND A COACH

Positive Psychology Coaching: Strengths and Flow

Posted by Julia Stewart

Strengths

Positive psychology coaches often work with strengths and the experience of "flow", a term coined by positive psychologist, Mihaly Csikszentmihalyi.

A sense of flow occurs when we use our strengths in challenging situations. Within flow, we experience engagement, enjoyment and afterward we wonder, "Where did the time go?" That old saying, "Time flies when you're having fun." is about flow. Read how flow shows up in a coaching session here.

So what are strengths? Well, if you grew up in the 20th Century, you probably are well aware of your weakness, because people back then assumed that was the road to success. For instance, I have ADD, so one of my weaknesses is distractibility. My teachers used to scold me for not paying attention. However, ADD has a few advantages that are genuine strengths. They include flexibility, openness, and the ability to notice things that others miss. The 21st Century shift toward strengths is opening up whole new worlds for people. It certainly did for me!

Our strengths are our innate abilities. They are things that we do so easily that we take them for granted and may even assume everyone possesses the same talents we have. But they don't. We each are endowed with a unique set of strengths and weaknesses that require a individual path to success.

It's long been assumed that working on our weaknesses is the road to success. That can work, but it's hard, slow going, and often unsatisfying. When we focus more on our strengths, improvement tends to be quick, feels easy, is ever so much more fun, and is uniquely ours.

Positive psychology coaches focus on helping clients become aware of their strengths and leverage them for great results. We don't necessarily ignore weaknesses, because sometimes improvement in those areas can be helpful, but strengths get center-stage attention. Much more empowering!

Would you like to discover your strengths? UPenn has several assessments you can take for free. Learn more about strengths and find a link to their web page by clicking the button below. 

Would you like to transform your life or career by leveraging your strengths for more fun and success? Find credentialed positive psychology coaches here.

Visit Positive Psychology Coaching: Strengths

 

Topics: Certified Positive Psychology Coach, Positive Psychology, positive psychology coaching, Mihaly Csikszentmihalyi, FIND A COACH

Positive Psychology Coaching: Three Good Things

Posted by Julia Stewart

3_Good_Things

There are tons of good things about positive psychology coaching, including a huge variety of interventions that have been tested and proven effective. One of those is the classic, Three Good Things exercise that's been studied by the Father of Positive Psychology, Martin Seligman.

Three Good Things is a great exercise to give your coaching clients for homework. It raises positivity, which leads to thriving and success in a vast number of areas, and it has been found to increase happiness and diminish depression and anxiety. 

In one study by Seligman with 411 subjects, 92% became happier in 15 days. In addition, the positive effects of the exercise lasted for 6 months or longer! Not bad for an exercise that takes a few minutes, once a day, for seven days. And it's quite pleasant.

When I first tried it a few years ago, I immediately noticed that it shifted my attention away from events that I thought I should have handled better (too late now!) and focused me on what was going well, leading to less stress and better sleep.

Want to try it? Make a commitment for the next seven days, to write down, or even just think about, three good things that happened in the last 24 hours. That's it! Best to think about it during your evening meditation, or evening journal, or while you're lying in bed at night.

Positive psychology coaches, who have taken the Introduction to Positive Psychology for Coaches course, have additional tools to help you get more out of the exercise and/or to apply it to teams and organizations.

To learn more about Three Good Things, or find a positive psychology coach click below:

Visit Positive Psychology Coaching: 3 Good Things

Topics: Become a Certified Coach, Certified Positive Psychology Coach, Positive Psychology, positive psychology coaching, Martin Seligman, FIND A COACH

Should Life, Business, or Executive Coaching Be Government Regulated?

Posted by Julia Stewart

Is coaching regulated?
Written by Julia Stewart

 

People often wonder if the coaching profession is regulated. And professional life, business, and executive coaches often wonder, with trepidation, if coaching should be regulated. This article will help answer those questions, but the conversation about coaching regulation will likely go on for years.

 

To be clear, these questions have different meanings depending on whether you're thinking of hiring a coach, or you're thinking of becoming a coach, or you're already a professional coach:

 

  • If you're thinking about hiring a coach, then you want to know who will be the best coach for you, whether they should be licensed or certified, and whether there are training requirements for professional coaches. If you've been given a great recommendation for a coach from a trusted friend, these issues may matter less to you, but they still matter.
  • If you're thinking about becoming a coach, then you want to know what requirements you have to meet before you can accept paying clients and whether jumping through those hoops will be worth it for you.
  • However, if you're already making a living as a coach, you may regard these questions as threatening, because any changes in regulations or requirements where you live could impact your ability to keep making a living doing what you love. That's frightening. And if you're in the US (or anywhere else), witnessing the current Federal government shutdown, then the idea of getting government involved in your livelihood probably makes you apoplectic!

 

To professional coaches: relax. Your government isn't coming for you.To my knowledge, and I keep my ear to the ground on this, no government is currently regulating professional life, business or executive coaches (If you have knowledge to the contrary, please share it in the comments section, below). There have been attempts to regulate coaching in countries where it is widespread, but so far, coaching has established itself as a profession that doesn't target vulnerable populations, nor those who are in crisis, nor do coaches give advice on health, mental illness, or finance; three areas that usually require credentials. If you're a new coach, you can begin charging clients whenever you like. There are no legal hoops for you to clear.

 

To potential coaching clients: the onus is on you. Caveat emptor: let the buyer beware, is the rule of law that governs coaching. There's a huge variance in the effectiveness of professional coaches, so be sure you hire a good one.

 

By the way, some professional coaches are dead set against government regulation, while others are hoping for it. I put myself in the middle. Responsible coaches owe it to our clients to help them understand what to look for in a good coach. I think the ICF and IAC are in the best position to do this, but all of us need to pitch in, including coach training schools.

 

New professions can best prevent government interference by taking responsibility for their own standards. This Coaching Blog is widely read, so here are a few standards I believe you should look for when hiring a coach. Usually, the more of these you find in a coach, the better. 

 

1. Get recommendations from people you know well and trust. Did your best friend have a great experience with a coach? Then begin there. But ask your friend if the coach paid them for the referral. That's a common practice. A reputable coach will always tell you, up front, if they paid for your referral.

 

But what if you don't know anyone who has worked with a coach?

 

2. Look for coaches who are certified by the IAC or ICF. Yes, there are good coaches who aren't certified by these organizations, but increasingly, better coaches are getting these certifications, because they are a stamp of approval from a trusted source.

 

3. Look for coaches who have joined a professional organization, such as the IAC or ICF, that requires members to sign a code of ethics. Of course, unethical coaches can sign codes, but if the coach is upfront about the ethical code they are bound by, then you at least have something with which to measure their behavior. The good news is that these organizations have online coach directories of their members.

 

4. Only work with coaches who use written coaching agreements. Your agreement should give you an idea of what to expect and will likely reflect the code of ethics followed by that coach.

 

5. Work with coaches who have a substantial amount of coach-specific training. Most genuine coaches have had coach training, including the ones who've been practicing for decades. The ICF only allows coaches with at least 60 hours of coach-specific training to join their organization, so that's a good threshold to consider, but their entry-level certification requires 100 hours. If your coach is in training, but shy of that number of hours, most likely they will charge you less. Generally, you can expect to pay more to coaches who are trained, certified, and experienced.

 

6. Be especially careful of 'coaches' who offer get-rich-quick schemes. Most complaints about coaching involve non-coaches, who leverage the public's ignorance about coaching to sell snake-oil. They often focus on wealth, money, or that euphamism for money, abundance.

 

I'm sure some professional coaches will disagree with the above standards. You're welcome to your opinion, as I am to mine. Perhaps you'll help educate consumers by writing about it on your own blog.

 

Here are some places to find coaches:

 

Find a Coach Here

 

Photo by Mr Mo Fo

Topics: life coach, executive coaching, become a coach, ICF, Business Coaches, IAC Certification, coach training schools, Million Dollar Coach, FIND A COACH, coaching ethics

Top Ten Reasons You Need a Coach

Posted by Julia Stewart

Do I need a coach?

 

Have you ever wondered, "Do I need a coach?" If so, this post is for you...

 

I've put together 10 of the best reasons to find a coach. And when I say, "coach" I mean a certified life coach, business coach, executive coach, career coach, relationship coach, wellness coach, etc. Make sure your coach has a reputable certification and some excellent recommendations. Most good coaches do.

 

Here are the Top Ten Reasons You Need a Coach:

 

  1. Your life, business, career, relationship, etc., is already good, but you want it to be much, much better. Coaching isn't a crisis intervention. Nor is it a substitute for psychotherapy, or advice from a professional such as an attorney, accountant, physician, etc. If things are basically good, but you know they could be a lot better and you're ready for that to happen, that's a great time for you to hire a coach.
  2. You want YOU to be much, much better. Just because most things are going well, doesn't mean you don't want to improve them and that includes yourself. Many people hire a coach because they know they are built for more and they want to reach their full potential sooner, rather than later. This is different from being insecure. People derive considerable joy from stepping into their personal greatness. In fact, some people believe this is the single biggest source of happiness. Great coaches are experts at eliciting their clients' personal greatness.
  3. You're going through a big transition. Change can be difficult, even when it's what you want. Anytime you go through a big transition such as starting a new business or career, getting divorced, moving to a new city, going back to school, etc.; it's a great time to have someone who believes in you and who can help you make the most crucial choices as smoothly as possible. A good coach won't take you on unless they truly believe in you.
  4. You're a high achiever. This is the type of client I prefer to work with. High achievers tend to be driven and good at success, but they don't always create the success they really want. If you're ever wondered, "Is this all there is?", or "How did I get myself into this and how do I get out?", you could really benefit from working with a great coach. Everybody has a few blind spots. In fact, neuroscientists say we are unconscious of 95% of what goes on in our brains. Think about that! A good coach can see you as you are, without judgment, and help you be your best and achieve what you're built to do. Just ask Google CEO, Eric Schmidt, Who needs a coach?
  5. You want more meaning in your life. "Meaning" is what makes your heart sing. It generally comes from doing what matters most to you. This gets much easier when you understand what you most value and find cool  ways to express it. If life feels a little shallow, or you don't know why you do what you do anymore, you could really benefit from working with a great coach.
  6. You want to take better care of yourself. Most of us were taught to take pretty good care of ourselves. That's fine if you want an average life. But people who accomplish great things often need to upgrade their lives tremendously before that's even possible. They need clearer boundaries, a physical environment that's supportive, more organization (or an organized assistant), enough rest, great stress management, and/or people who "get" them and who are actively supportive. Otherwise, "death by a thousand cuts" will slice their dreams to shreds. Good coaches know how to assist their clients to get the wonderful self care they truly need, to step into the lives they were built to live.
  7. You want to upgrade the people in your life. I don'tknow about you, but I used to choose my friends according to who I had the most fun with. They weren't always the nicest or most evolved people. Eventually, I realized I wanted to upgrade my friendships. Then I realized (gulp), I needed to upgrade myself in order to attract the people I wanted to spend more time with. It wasn't that hard, because my coaches helped me do it. I set higher standards for myself and started living up to them. I found others who lived up to similar standards and we were naturally attracted to each other. Now when I choose friends, I find people who are supportive, really supportive. And they've got a friend for life.
  8. You want to make more money. It might seem crass to bring up money right after talking about meaning, values, high standards and good friends, but let's face it, a great life or career usually includes enough money, sometimes lots of it. Many people hire coaches when they want to upgrade their careers or launch a new business. The funny thing is that values, high standards, good relationships, etc., tend to make people more successful in many areas, including finances. One thing a great coach can do is help you get over any internal blocks (we're back to that unconscious 95%) you may have about making plenty of money. In fact, eliminating all sorts of internal blocks is one of the ways good coaches help their clients enjoy success of all kinds. 
  9. You're willing to invest in yourself. This is about so much more than money. Are you prepared to take the time, effort, risk and yes, money, in order to have the life or business of your dreams? Or are you satisfied playing small? Are you ready to stop talking about your dreams and start living them? If you had the right coach in your corner, would you have the courage to step into your greatness? Only you can answer that.
  10. You're a coach. If there's one profession where you really do need a coach most, it's coaching, itself. Although coaching is still one of the fastest growing careers, success with coaching is definitely not a slam dunk. Every successful coach I've ever known has had his/her own coaches, usually several. It helps us keep growing and stay out ahead of our clients. And it's an integrity issue for us; we can't expect people to hire us, when we're not willing to hire our own coaches. That's one reason I offer a coach training, plus mentor coaching package for coaches who are high achievers.

 

 

This is a recent testimonial from one of my clients:

 

"When I hired Julia as my mentor coach, I wasn't entirely sure I needed it. I had quite a bit of education and experience already and the industry does not require certified coaching credentials to be recognized as a coach. I wasn't sure it would be a good investment for the money. After coaching for 3 months with Julia and taking several classes at SCM, I can say that not only was this a great investment but possibly the best investment I have made in my career. I would recommend this to experienced coaches as well as inexperienced coaches. The value of the service far exceeds the cost, which makes this a savvy investment in YOU!" - Patrice Swenson, CCC, Winona, MN

 

I have a couple of spots open for new coaching clients. If you'd like to discuss how Elite Coaching for High Achievers might help you, click below:

 

Learn About Elite Coaching for High Achievers

Topics: business coach, life coach, executive coach, coach training, coaching clients, Coach Certification, Great Self Coaching, certified coach, FIND A COACH

Find a Coach 2.0

Posted by Julia Stewart

Mastery Coach Exchange

 Mastery Coach Exchange (MCX) is School of Coaching Mastery's own find-a-coach/social networking site.

MCX is designed to give professional coaches and the people who want to hire them, a chance to interact before money exchanges hands. It's also a great place for people who are thinking about becoming coaches to interact with coaches who are already doing it. In other words, MCX is an interactive coach directory. 

Many of my first clients came to me through coach directories that I participated in. The process was frustrating though, because directories are/were completely passive. All you could do was list yourself and then pray that potential clients would see your listing and call you.

Web 2.0 rewards coaches for doing what they do best: communicating and relating. Trouble is, most folks on Facebook and elsewhere are there to socialize, so you need to market delicately, if at all. Otherwise, your marketing message will be about as well received as that FBI warning on your favorite DVD. Market poorly online and you risk turning off the very people you'd like to attract.

MCX is clearly designed for professional coaches and those who want to hire them and/or learn more about them. Potential clients want to hear your marketing message. In fact, they want to get to know you. What better place than in a safe online community?

Best of all, you can add your profile to MCX for free. However, to be approved for membership, you must add a head shot of yourself, your first and last name, and at least one website or blog  address and/or social networking profile, so we can determine if you are who you say you are.

MCX is undergoing some upgrades right now to make it even more effective. Adding social share app's will help to spread your message across the web. We're also adding a monthly newsletter, to keep you updated on what's happening and you'll receive cool opportunities and discounts on School of Coaching Mastery programs.

Join

 

Join MCX Here. 

Topics: Coaching, Coaches, Free, coach, social networking, Mastery Coach Exchange, clients, web 2.0, FIND A COACH

Career Coaching Spikes Says CNN Money

Posted by Julia Stewart

CNN Money LogoOn September 29th, CNNMoney wrote, "Should You Hire a Career Coach?"

In it, Christopher Metzler, associate dean for human resources studies at Georgetown University, says, "Any time there's an economic downturn, career coaching spikes,"

With job searches now averaging 25 weeks, it's no surprise that the out-of-work are looking for every competitive advantage they can find. And while career coaching is not cheap,  one session averages $161, it more than pays for itself, if you land a great job a few months earlier than you would have otherwise.

There are pitfalls, however. As the article points out, not everyone who calls him/herself a career coach is skilled or qualified to help you reach your goals. And the quality of coach certifications varies widely. Some coach certification training programs take only a weekend to complete, with every participant guaranteed a certificate just for showing up. (I recently spoke to a coach who completed one such program. She confirmed that it was "pretty much a joke.")

Two places you can find career coaches who have pledged their professionalism, are the coaching trade organizations, IAC and ICF. Each has a Find-a-Coach feature. You can also find career coaches at Mastery Coach Exchange, where you can easily connect with and find out about your coach, before trying them out.

Other coaching specialties that do especially well in economic downturns are business and corporate coaching, executive coaching, and money coaching, but even fields like life coaching do surprisingly well, especially now that there are lower-cost options.

Here's the full CNNMoney article on career coaching. Check out their sidebar for more interesting information about it.

Read the Coaching Commons article on the same subject here.

Topics: business coach, corporate coaching, executive coaching, Career, ICF, Coach Certification, Mastery Coach Exchange, Life Coaching, IAC, certified coach, economic downturn, FIND A COACH

New Coaching Niche/Specialties for 2009

Posted by Julia Stewart

professional coachIt's that time of year again: When bloggers make predictions for the coming year.Seth Godin trumped us all by whipping out a fake list of prediction for 2008. Guess what? He was right about everything!

That's why I'm not predicting. I'm just asking (and suggesting). So here goes. Please post your suggestions, questions and yes, even your predictions in the comments area below.

1. Personal Branding Coach. This is career coaching for anyone who has a job or a business, from Millennials on up (but especially for folks under 30 - or maybe I should say especially for folks over 30). Resume writing and interview skills are still nice, important even, but if you want to land the job of your dreams without working your way up the ladder for oh, 50 years or so, then you've got to cultivate your Personal Brand by blogging and participating in social media, etc. 
 
Coaching issues: Integrity: When are you working for the company vs. when are you working for you, Public vs. Private, Adding Value vs. Fooling Around. 
 
Resource: Me 2.0 by Dan Schawbel. Sorry, it's not released yet, but I predict it'll be ready for shipping from Amazon in April. ;-)

2. Simplified Life Coach. This has always been attractive to Yuppies and other affluent folks who are just plain tired of all the stuff they have and now that we're officially in a recession, it's becoming really trendy (just as it always does during a recession), only now that the Polar Ice Caps are melting at break-neck speed, there's an urgency to it, as well. 
 
Coaching Issues: Thrive vs. Survive, Being Enough vs. Having It All. 
 
Resource: January 2009 issue of O Magazine. See: Back to Basics: Living with "Voluntary Simplicity"

3. Smart Tech Coach. When I tried to describe the smart house/appliance/grid of the future to my older sister, who is a retired teacher, living in a small Midwestern town, she got that deer-in-the-headlights look, cuz there is no way that she's ready for today's technology, much less tomorrow's! I got a premonition of her 9-year-old brainiac grandson having to help her turn on her coffee maker every morning. Not pretty! Boomers and older folks are going to need a lot of help adjusting to the changes that are coming to virtually everything they use. There will be consultants for this - A whole new profession is forming AND we all know how effective consulting can be without coaching skills. There's an opportunity here for techy coaches. 
 
Coaching Issues: Resistance vs. Incompetence, Overwhelm vs. Off the Grid. 
 
Resources: Hot Flat and Crowded by Thomas L. Friedman, and the Oprah Winfrey Show 12-26-08

4. Green Business Coach. Sustainability has been a buzz word for a few years, but not everthing called Green is making a difference, either to the environment or the economy. If it was, people wouldn't be so nervous right now. However, there has been a genuine sea change in 2008 and all predictions point to a totally new way of doing business in the future. What about the business that wants to survive the downturn and thrive in the new economy (That would be every business)? A coach who has an eye on what's happening now and what is coming in the near and distant future, can add incredible value to the business client (from solo-preneur to Fortune 500) of 2009.
 
Coaching Issues: The Bottom Line vs. The Triple Bottom Line, Leading vs. Following. 
 
Resources: See the three specialties above, since all three are relevant to the needs of the Green Business.

Well there you have four possible hot new specialties for coaching. What have I left out?

Oh! And on a related note, it seems appropriate to mention new delivery systems for coaches here, as well:

  • What about the Texting Coach? Seems like that would be pretty hot for the Gen X client, or younger and more laser than Laser Coaching. Is anyone doing it? Please share your comments.
  • Then there's Video Coaching. Now that we can video IM with Skype and Macs, etc., this seems like a natural fit. Or is it? Will the old-fashioned telephone continue to the professional coach's favorite tool?
  • And what about Webinar Coaching? With desktop sharing, doc sharing, video sharing and more, isn't coaching via webinar a bit of a must, especially for groups?

What are your thoughts? Favorite tools, trends, and more? Feel free to comment, below. Alternatively, there's already a great conversation going on this at our Find a Coach website.

Copyright, Julia Stewart, 2009

Topics: Coaching, Seth Godin, ENVIRONMENT, FIND A COACH

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