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Coaching Tourists Don't Get Coaching Clients

Posted by Julia Stewart

Coaching Tourist - photo by Elan Sun Start

Fifteen years ago, I found myself in a hotel lounge chatting with a group of coach trainers about our coaching students. We were all there as certifiers for a live coach certification event for the largest coach training school in the world and someone brought up an odd coaching phenomenon that we had all noticed...

Thousands of people have fun dabbling with coaching, but never fully commit. That's fine, but most of them seem to think they are seriously building businesses, but they don't make much progress. It reminded me of a recent trip to Hawaii that I'd taken where I noticed how different a tourist's experience of the islands was from a Hawaiian resident's.

I said, "Yeah, it's like they're coaching tourists."

There is nothing wrong with being a tourist, but it gets expensive and it rarely builds a real business. If you want to get coaching clients, it's important that you know when it's okay to play (and for how long) and when it's time to get down to business.

So I designed an assessment that'll give you an idea whether you're just a tourist in the land of coaching or whether you really live here. I hope it helps!

The scoring key is below. The higher your score the more you're acting like a tourist rather than a coach who is building a successful business. Learn what to do about this and get on the path to success now.

0 is a perfect score. No problems here!
5-15% is very good. Why not upgrade to great by working with a coach?
20-45% is okay if you're just getting started with a good coach or training program. But don't delay.
50-100% You're definitely are a tourist. Unless you're independently wealthy, you probably should either do something else for a living or get more serious about building you coaching business.

Take this free life coach assessment:

Are You a Coaching Tourist?

 

Topics: coaching tourist, coach training instructors, coach training school, coaching business, coaching clients, how to get coaching clients

How Group Coaching Can Grow Your Coaching Business

Posted by Julia Stewart

Group Coaching

Group coaching is an ideal tool for attracting coaching clients and growing your coaching business. Because every group you coach knows more people who need your coaching. Client attraction is easy when your coaching clients do the work for you! So if you've ever wondered how to get coaching clients, this blog post is for you...

How to Grow Your Coaching Business with Group Coaching:

  • Client referrals are coaching gold, but you won't get many referrals if you're only coaching a few clients. By adding a group coaching program, you multiply your client roster exponentially!
  • Client attraction gets a huge boost when you coach groups, because more coaching clients rave about you to your friends and that gets the word out about you, effortlessly.
  • Group coaching clients pay a bit less than personal clients, but because they're in a group, their fee is multiplied per hour and you make more money.
  • Increase the number of people who can afford your coaching by offering coaching groups.
  • Use your coaching specialty to attract clients to your coaching groups. Your clients know who else needs your coaching, often better than you.
  • Don't forget to ask your group coaching clients to refer other clients to future coaching groups. They'll be glad to help.
  • Give away something of value, like a case study, or video, so referrals want to share their email addresses with you. Then notify them when your next coaching groups are open for new coaching clients.
  • Perfect your group coaching tools to produce amazing results, so others naturally want to join your groups.
  • Get group coaching training to learn quickly how to master group coaching, because group coaching can be challenging and uses advanced techniques. Make sure any coach training program you take is ICF approved.
  • Learn how the ICF Core Coaching Competencies are applied to group coaching (Scroll to the bottom of this post to get a free handout on how to do this.)
  • Become a Certified Group Coach to stand out from the crowd quickly!

FREE: Find out how to apply the ICF Core Coaching Competencies to group coaching. Click the button, below, and you'll be taken to the Become a Certified Group Coach page. Scroll down to get your free handout.

Get Your Free Group Coaching with ICF Competencies 

 

Topics: group coaching, get certified, client attraction, coaching clients, how to get coaching clients

The Real Reason You Don't Have Enough Coaching Clients

Posted by Julia Stewart

Coaching clients - waiting by the phone by Glenn Harper.jpg

There may be millions of blog posts on how to get coaching clients, but some new coaches still need more...

Most "experts" at client attraction ignore the true underlying reasons coaches don't always have as many clients as they want. I'm going to address that here.

If you want more coaching clients than you have, most likely it's not because of your inability to coach, market, sell, or run a business, although, sometimes those are factors.

And maybe fear plays a role, but it may not be stopping you as much as this:

You don't have all the clients you want, because you're not addicted to getting clients.

You read that right.

A colleague of mine once told me she was tired of being a coach, because she didn't like doing all the things you have to do to get clients.

I asked her what she was doing to get clients. She said, "Nothing."

We both chuckled, but it's a deadly habit. Coaches don't reach out to potential clients and those people don't get the coaching they need.

Thomas Leonard called it, "I intend, therefore the phone will ring." Ouch.

Why don't coaches reach out more? Because they're not getting enough dopamine.

Yes, dopamine. It's the "reward" neurotransmitter. Everytime your brain produces it, you light up, giggle, and have fun.

Facebook, Google, Instagram, Fitbit, your phone; all have been cleverly designed to trigger shots of dopamine that get you hooked on them, which is why so many of us are glued to our devices. We are addicted.

In the case of Fitbit, the addiction may be a healthy one...

If you became as addicted to attracting clients as you are to your phone, you'd have a full coaching practice by now.

If you spent more intensely engaged effort of getting clients as you do at Candy Crush, you'd have a full practice, plus a waiting list by now. You need to swap out your Candy Crush addiction for Client Attraction Addiction.

How can you foster this Client Attraction Addiction?

  • Turn attracting clients into a fun game.
  • Make it the number one project in your life.
  • Invite your coaching colleagues to a friendly competition.
  • Create rewards for every step in the right direction.
  • Stop using social media and whatever else you're already addicted to and replace it with client attraction addiction (CAD).
  • Everytime you're tempted to reach for your addictive substance, take a step toward more clients, instead.
  • Surround yourself with positive people who acknowledge you whenever you have a win or even a solid try.
  • Share your good fortune with people who pat you on the back.
  • Avoid sharing with people who ignore your success, only point out problems, or just say, "That's nice."
  • Build positivity into the process.
  • Focus first on actions that are fun.
  • Continue actions that are both fun and effective.
  • Keep up the momentum.
  • Celebrate every win.
  • Create fabulous outcomes for your clients.
  • Let your clients become your ambassadors.
  • Keep going...

Looking for a way to make client attraction a fun game? Join Coach 100 Business Success. We'll give you the tools. Develop your CAD and fill that practice!

Fill Your Coaching Business with Coach 100

 

Topics: coaching success, Coach 100, how to get coaching clients, client attraction, new clients, new coaches

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