Excellence = Success.
Maybe it's not quite that simple, but when you take all the skills a successful coach has, from coaching skills to marketing skills, you find that the more excellent the skills, the more success the coach is likely to enjoy.
Yes, I know, even a mediocre coach with great marketing skills can be successful. But an excellent coach with great marketing skills will trump the mediocre coach in the long haul.
Too many coaches mistake getting clients with coaching success. That's only half the equation. Keeping clients is what gives us sustainable success. When a good percentage of your clients stay for years, rather than months, the time and money you need to spend on marketing is hugely reduced. And if you've got a reputation as an excellent coach, referrals will come effortlessly.
Getting Clients + Keeping Clients = Sustainable Success
Effortless Referrals + Keeping Clients = Less Marketing
See how excellence is the key to having sustainable success AND the freedom to live the great life that coaches love to talk about (even though they're working seven days a week at marketing)? Without excellence, you're stuck on that marketing merry-go-round of having to sell, Sell, SELL.
Phew! Wears me out to think about it!
Coaching excellence lives at the leading edge; the developing edge that's constantly transcending and including what has gone before, while creating what's needed now. Coaches who possess excellence are willing to move out of their comfort zones regularly in order evolve ahead of the masses. It's our job to lead.
That's why I'm asking what coaching excellence means to you. We're constantly creating it, so no one ever completely knows what it is. We need to keep asking.
When you think about it, every bit of information that exists in the world begins with a question.
Copyright, Julia Stewart, 2005