School of Coaching Mastery

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School of Coaching Mastery: Why Everyone is Welcome

Posted by Julia Stewart

United Nations Photo.jpg

There's a post going around Facebook that discusses whether the International Coach Federation (ICF) should host any more of its Global Coaching Conferences in the United States, now the the US has placed an immigration ban on people entering from certain countries, because many of the ICF's members are from those countries and would not be able to attend.

In addition, some non-Americans are now refusing to enter the US for either work or pleasure, based on ethical grounds. And I have seen statements from organizations I admire that iterate that they are inclusive, regardless the current political climate.

SCM has always been inclusive and I'm proud that our students come together in interactive webinars from North and South America, Europe, the Mideast, Africa, Asia, and Oceana in a spirit of respect and trust.

Where ever you are from, you are welcome here.

I am so glad we are a distance-learning company and the travel ban does not effect us. It would be heart wrenching for us all, but most of all for those who are directly affected.

We believe strongly in inclusiveness, regardless of skin color, religion, nationality, gender, or sexual orientation. If you agree, we welcome you.

Trust and respect are fundamental to relationships and are the foundation of honesty and ethics. No one can coach well without them. Therefore they are requirements of professional coaching. All of our students are required to sign a Best Practices for Professional Coaches pledge to that effect.

Here is a specific passage from that pledge:

  • Professional coaches are unconditionally respectful to all people regardless of gender, race, color, religion, nationality, politics, or sexual orientation. They are respectful because that is who they are, not just because it is the law or because they have taken an ethical oath.

If you are someone who is naturally respectful of others, regardless where they come from, you may fit in well at School of Coaching Mastery and you are welcome here.

Explore coach training programs:

Check Out Coach Training Programs Here.

 

 

Topics: coach training, School of Coaching Mastery, webinar, Facebook, ICF, best practices

5 Coaching Lessons Learned from Adele at Madison Square Garden

Posted by Julia Stewart

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One week ago, today, School of Coaching Mastery quietly closed its doors for a much-anticipated event: Adele's last show at Madison Square Garden in New York City. My daughter and Office Manager, Jessie Stewart, and I had scored tickets last November for the sold-out show and traveled together to our former hometown for a little R&R and to see our favorite singer.

Adele did not disappoint!

As I made my way home from NYC I reflected on my takeaways from the event. Delightfully, there were many.

5 Coaching Lessons Learned from Adele at Madison Square Garden:

1. Be yourself. Adele models this better than anyone. She spent two hours alone onstage in front of over 18,000 people. No warm-up band, no spectacular floor show, no dancing, no pyrotechnics, just one woman in a modest dress and THAT VOICE. Her songs sounded just as sublime as all her records and between them, she told hysterical stories. As Jessie's friend, Meg, said after the show, Adele probably could have a career in stand-up comedy. She is enough as she is. So are you.

2. Hold out for what you really want when it matters, but settle for good enough when it doesn't. Researchers say that people who always want the best are less happy than people who settle for good enough. This probably is true most of the time, but in my experience, holding out for what you really want when it matters is key. Adele was what I really wanted. A fancy hotel room at inflated NYC prices? Not so much. As my mom always said, nobody stays in their room, anyway. So we found a hotel several blocks from MSG with fewer stars and better reviews, were perfectly happy with it, and spent the extra money on heavenly meals.

3. Take happiness breaks. I rarely take days off from work, except when I'm enrolled in a course. But if you want to do your best work, get out of the office occasionally and do something special. We went to NYC at the perfect time. The temperature was ideal, humidity low, no clouds. Our first day, we walked over six miles just enjoying the West Village, SOHO, NOHO, etc. The second day, we went to the Metropolitan Museum of Art. By then, we were walked out and took a cab all the way back to the hotel, exhausted but happy.

4. Step out of your comfort zone. As awesome as Adele's show was, one of the most unique few minutes came before we even entered MSG. One member of our party couldn't make it, which left us with an extra ticket for a show that had been sold out for months. I didn't know whether to give it away or sell it, but I knew if I sold it, I wanted to get at least as much as I paid, which was a bit over $100. As we approached the Garden, I heard a scalper yell, "Does anyone have tickets to sell?" I held up one finger and said, "I have one!" Next I knew, we were huddled on a dark corner. First we had to let him inspect the ticket for authenticity. That took some trust, because he could have snatched it and run off. He offered $60. I countered with $150. Then he came up to $100. I said I paid more than that. He offered $120 and let me feel his cash to be sure it wasn't counterfeit. That took trust on his side. I said, "Sold." We went into the Garden $120 richer, and me feeling a bit pleased to have just done something a bit risky that I'd never done before and I even got the scalper to come up twice as much as I came down. I spent all of the money on T-shirts and beer, just in case it really was counterfeit. By the way, Thomas Leonard's 28 Principles of Attraction includes the advice to be a little bad sometimes, because it gets us out of our safety zones and stops us from feeling superior to others.

5. Appreciate what you have. It was so much fun being back in NYC that I fantasized a bit about moving back, but my last morning was cloudy and rainy, which always makes the city look ten times as dirty, and I remembered an old rule of thumb: that when everything goes right, great weather, great food, cabs are easy to get, the scalper buys your ticket, etc.; NYC is the BEST place in the world, but when it doesn't go well, weather is dreadful, passing buses drench you, there are no cabs anywhere, somebody steals your wallet, etc.; NYC is the worst. I was ready to go home, enjoy the quieter, slower pace, and get back to work doing that I love. How fortunate I am to have found my calling and to be able to afford to play hooky once in a while.

So those are my chief takeaways from my quick trip to see Adele.

By the way, we have another Adele at School of Coaching Mastery, who is also delightful, and she's hosting our Positive Psychology Coaching Study Group, starting this Thursday. It's a perfect way to learn more about positive psychology coaching and it's free to everyone. If you'd like to join, click below.

Join the Positive Psychology Coach Study Group

 

Topics: Coaching, School of Coaching Mastery, Thomas Leonard, Attraction Principles, Positive Psychology, positive psychology coaching, Coaching Study Groups

IAC Master Coach Interview with Kristi Arndt and Julia Stewart

Posted by Julia Stewart

IAC International Association of Coaching

On June 20th, 2013, Kristi Arndt, MMC, former Vice President of the International Association of Coaching, interviewed me for the IAC's Master Coach Interview Series. You need to be a member of the IAC to access their copy of the interview, but you can listen via the online player here for free, to the resulting 49-minute audio. I've listed the topics covered in the time line below, so you can choose the parts you're curious about.

Or, join the IAC virtual chapter for free to get a copy of the interview download link and listen at your convenience. By the way, Kristi will co-host an upcoming IAC chapter meeting with me, in which you'll get a taste of the power of virtual triads to strengthen your coaching and pass IAC Coach Certification.

IAC Master Coach Interview Topics Time Line:

1:00 What I did before becoming a coach

2:00 The Oprah Connection

5:30 The IAC/School of Coaching Mastery Connection

7:15 What does "master coach" mean?

12:00 Coach 100

14:00 What "master coach" means to Kristi

16:30 Why you need to love your coaching clients

17:30 How to get into "master coaching mode"

19:00 How to integrate your shadow

21:00 Master coach certification, as a benchmark

22:30 Tony Robbins' coaching

25:00 ICF vs. IAC coaching

26:00 School of Coaching Mastery coach certification

29:00 How NOT to prepare for coach certification

30:00 What DOES work in passing coach certification

31:30 Live, in person, coach certification

33:30 Coaching pioneers

38:00 How SCM fosters coaching mastery

42:00 How the IAC Coaching Masteries(tm) show up in life

44:30 What's new and exciting

48:00 How to contact me

48:30 Best Coaching Blogs 2013

 

Listen to the full interview below, or use the slider to find the parts you most want to hear:

 More great coaching resources:

Join the IAC North American Virtual Chapter

Topics: School of Coaching Mastery, Coach 100, Become a Master Coach, ICF, Coach Certification, IAC Certified Coach, Kristi Arndt, IAC Coaching Masteries, IAC Certification, Coaching Triads, Become a Certified Coach, OPRAH, Tony Robbins, Become a Masterful Coach, Certified Coach Training, certified life coach, IAC

3 Reasons to Not Participate in Affiliate Marketing Programs

Posted by Julia Stewart

Affiliate marketing programs

This Spring I made a conscious choice not to participate in an affiliate marketing program that made School of Coaching Mastery some money last year. In fact, I've decided to avoid future telesummits and most marketing partnerships that come my way and...maybe it's none of my business, but I think you should, too. Here's why...

Actually first, let me answer the question, "What is an affiliate marketing program?" Affiliate marketing programs are strategic partnerships which "leverage the power of the list", meaning they leverage the combined power of mailing lists when two or more coaches/internet marketers/gurus team up to promote products. A key example of this is the coaching telesummit, which usually offers free teleclasses or webinars, that upsell to paid information products. 

Number 1 Reason to Avoid Affiliate Marketing Programs: The program may benefit you financially in the short run, but be a disservice to your clients and members of your mailing list...and that could be a financial disservice to you in the long run. 

Here's an example: Recently, a client of mine mentioned something that he could use that a coaching colleague of mine does very well, so I mentioned her to him, not for an affiliate fee, but because I know she could help in this area. My colleague happens to be involved in a lot of telesummits. My client was already familiar with her and said, "No thanks. I used to be on her list, but I got bombarded by email marketing messages from her and from a lot of other people, as well, so I unsubscribed from all of them." He was tired of getting several marketing come-ons everyday. They were confusing and annoying and turned him off from potentially working with this talented coach. Now, I've decided not to recommend her anymore. That's what I mean about affiliate marketing being a disservice to your potential clients and ultimately to you, as well.

Number 2 Reason to Avoid Affiliate Marketing Programs: Unless you know all the people involved in the program, you may inadvertently be recommending low-quality products and services that reflect poorly on you. In my case, if a fellow coach, who has a track record for only recommending the best, recommends someone to me, I follow up on that recommendation and if it turns out well, I think even more highly of them. But if a colleague recommends a coach who disappoints, I think a little less of both of them and I make a mental note to ignore future recommendations.

For example: Last year, I signed up School of Coaching Mastery as an affiliate of a large coaching summit, because some good people were involved. I emailed my list to try out the free teleclasses and I tried out some of them, myself. With only one exception, I thought the teleclasses were just the usual cr*p. Several of my students mentioned being disappointed by them, as well. 

Here's something you need to know: once you decide to become a professional coach, you are ripe for the picking by untold numbers of coaches, consultants, marketers, webmasters, trainers and more, who know you're going to need products and services to build your business. There are a handful of folks who do extraordinary work...and there are thousands of me-too folks who want a piece of the action, even if they have nothing of real value to offer. Too often, telesummits are larded with the latter.

The telesummit in my example was well designed and they paid promptly. It was just enough money for me to consider doing it again, but it didn't pass my personal test for whether I should market something: Does it offer genuine value to my clients and potential clients? Or will it likely confuse them, waste their time, or talk them into buying services that aren't useful?

Number 3 Reason to Avoid Affiliate Marketing Programs: You may waste your own time and never get paid. Last year I was contacted by a coach I knew via social networking who pitched a product to me that she said would help my students. Normally, I would have ignored an email like that, but a student of mine had just ask me if something of that sort was available, so I checked it out. It was business-management software for coaches that included a coaching website. It looked pretty slick, so I agreed to talk to her about it.

Long story short: she offered me a free membership and what seemed like a great affiliate opportunity and it really looked like it would be helpful to my students. I spent six months promo-ing what I called a coaching-business-in-a-box to my mailing list. Quite a few people signed up, although a few of them told me they didn't like it, because it was too clunky and they could do the same tasks more easily without it. I eventually dropped it for the same reasons and...the company never paid me. I emailed the owners about it a couple of times and they never even replied to my emails! In my book that is: Really. Bad. Business. So now they're on my sh*t list and maybe, just maybe, I'm on someone else's list because I recommended them. I can say I'm sorry, but it might be too late.

So there you have 3 reasons to think twice before participating in affiliate marketing programs. Because they may be a disservice to your clients, or reflect poorly on you, or simply give you a lot of unpaid work to do.

It may surprise you (or maybe it won't) that School of Coaching Mastery has its own affiliate marketing program. Why?

Well here's an example: recently, a former member asked me if he could join my affiliate marketing program for Coach 100, because, as he said in his message to me, “Coach 100 was the best thing I ever did to get off to a fast start in my coaching business!” He knows me, knows the program and has seen the results and wants to share it. That's the kind of referral that works well for everyone involved and I'm happy to pay a fee to members who recommend us.

But here's the thing: you can make more money and experience more fulfillment by coaching your own clients. Recommend others based on value and supplement your coaching income by serving instead of leveraging a marketing scheme.

If you'd like to know more about Coach 100...

Download Your Free Coach 100 eBook

 

Topics: coaching business, School of Coaching Mastery, Coaches, Coach 100, coaching clients, webinar, testimonials, teleclass, Marketing for life coaches, marketing, internet

How Do You Brand a Coaching Business When It's Not All About You?

Posted by Julia Stewart

Your coaching business is all about your clients, not you. So how do you market and sell Brand YOU? Below is an info graphic with some of the secrets of branding in today's world.

At the bottom is a link to register for the new Q&A class called, "What Adele Can Teach You About Marketing". Learn the subtleties of branding when it's about you, but it really isn't. We'll look at some of the ways the singer, Adele, has mastered this for mega-success. And if you'd like to attend this one-time-only class for free, help us promote the class on Facebook or Twitter and we'll thank you with a guest pass!

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Branding a coaching business is subtle. The success of mega-star, Adele, can teach you some lessions about branding. If you'd like to join the upcoming class, click below. To get it for free, join School of Coaching Mastery on Facebook or @MasteryCoach on Twitter and share or RT our announcements about this one-time-only class. We'll give you a guest pass to say, "Thanks!"

Join What Adele Can Teach You About Marketing

Topics: coaching business, coach training, School of Coaching Mastery, coaching class, marketing and sales, coach marketing, marketing

Life Coaches Come Together in Peace

Posted by Angela Goodeve

Life Coaches Come Together

 

Guest Post by Coach Angela Goodeve, CCC. Angela is a member of School of Coaching Mastery's Ultimate Coach Training Program, a winner of Best Coaching Blogs 2012 and a board member of Women For Change.

September 11, 2001 was a day of great sorrow.  We will never forget the shock of learning of the great tragedy that day.  I will also never forget the moments of silence when people from all over the world came together to pray for those effected by this horrible tragedy.  I sat in the lunchroom at our office with tears in my eyes for all of the beautiful souls who lost their lives that day, as many others did.

The one thing that resonates today is that just as we all came together in sorrow that day, we can also come together in peace.  

There are and have been many ambassadors for peace in the world:  Mother Teresa; Oprah Winfrey; and Tony Robbins, to name a few.  Even though we as individuals may not have the notoriety of these other powerful people, each of us as individuals can be our own Ambassadors of peace.  

Life Coaches also help bring peace to the world, one person at a time, so let’s take the lessons of 9/11 to recognize and get to know some of the less well known, but equally important ambassadors of change.

Just as the School of Coaching Mastery provides accessible, quality training for Life Coaches, Women For Change Coaching Community brings together a community of support to make coaching accessible for all women who are seeking positive change in their lives.  They offer one-on-one coaching, for a nominal fee, as well as monthly workshops for clients geared toward skill building, such as money management, job search, self-esteem or other topics in which clients express interest. They are also dedicated to providing coaches in their community with the support that they need to help people live happier more peaceful lives.  

And let’s not forget all of the wonderful Life Coaches who have a passion for helping others live a life in which their needs are met; their values are expressed in everything they do; and can easily step into their personal greatness!

Let’s make every day a day in which we come together in Peace, just as we have come together in sorrow.

What will you do today to contribute to humanity and come together in peace?

To learn more about Women For Change and other opportunities for life coaches to support positive change, join the IAC North American Virtual Chapter:

Join the IAC North American Virtual Chapter

Image by xlordashx

Topics: Best Coaching Blogs, School of Coaching Mastery, Life Coaches, 9/11, IAC

Why the Best Life Coaches Don't Offer Money-Back Guarantees

Posted by Julia Stewart

Life Coach Money Back GuaranteeThis week, a new life coach asked me whether she should offer a money-back guarantee. Some life coaches (as well as other personal coaches, like business and executive coaches) offer money-back guarantees to make it easier to close sales. The thinking is that few people ever ask for their money back, so you'll increase your sales and make more money.

That approach makes sense if you're selling flashlights, but if you're pouring your heart and soul into a personalized relationship that leads to extraordinary results for your coaching clients, the unintended consequences may outweigh any extra sales you make.

Below are some of those consequences and a suggestion for what to offer, instead. But decide for yourself. No one approach is right for every coaching business.

As I said above, the plus side of offering a money-back guarantee is that it can make it easier to 'sell' your coaching, initially. The big minus is that your clients may be less invested, both financially and emotionally. Clients who are highly invested get the best results and stay month after month, which increases your income without the pressure to constantly make sales, and it increases your clients' satisfaction, too. I call this 'the sweet spot'.

Un-invested clients get poor results and tend to ask for their money back. I learned this the hard way when I was a new coach who offered a money-back guarantee. One of my new clients quit after a month and told me the only reason she signed up was because she knew she could get her money back. You'd better believe I felt burned.

Which would you rather have: Fewer sales or more clients, but no more money? Actually, getting burned is the least of the negative consequences that stem from offering money-back guarantees for professional coaching.

Here's a bigger one: Anyone who decides to go after a big goal will have at least one crisis of confidence along the way. And people who hire professional coaches are going after big goals.

A crisis of confidence sounds something like this: 'Oh my God, I'm making a huge mistake! I just spent thousands of dollars on a life coach so I can reach my dreams. Who am I to think I can do that? And all my coach does is ask questions!? My wife will kill me if I waste that money. My friends will laugh at me if I fail. I'll feel like a loser for the rest of my life...I'd better ask for my money back and forget the whole thing. (For a real-life example of a dream nearly derailed by this type of thinking, read how Olympic Gold-Medalist, Gabby Douglas almost quit qymnastics a few months before winning the all-round female gymnist title.)

When you offer a money-back guarantee you're promising to pay your client when s/he inevitably chickens out.

The irony of money-back guarantees is that they can communicate confidence from the coach. But the most confident coaches I know don't offer them - because they don't need to. Their clients sing their praises for them and that carries much more weight than a guarantee. If you don't have great testiminals, reviews, ratings, certifications, referrals or buzz yet, maybe a money-back guarantee will help you get started.

Instead, I use what I call a Value-Back guarantee. If a client isn't completely satisfied, they're encouraged to tell me asap and together we'll design a plan for them to get the value they paid for. Both coach and client win and this way. Not only does the coach make more money, but s/he learns how to serve more clients better and the great outcomes that clients get result in testimonials, buzz, and referrals that make sales much easier than will any guarantees. (I use this approach for School of Coaching Mastery, too.)

Does this mean it's always wrong to give back a client's money? No, sometimes you may find yourself trying to coach someone you just can't help. That could drain you and your business and make it harder to serve your other clients. If you wind up firing a client, giving their money back may makes sense. (Here are some tongue-in-cheek examples of coaching clients that might need to be fired.)

Here's my last word on life coach money-back guarantees: As attractive as they sound, the truth is, no serious client really wants their money back. What they want is to get what they paid for in the 1st place. If you give back their money, both of you failed. If you work together to give them what they paid for, you both succeed.

What are your thoughts on life coaches offering money-back guarantees? I welcome disagreements! If you offer a money-back guarantee, how is it working for you? If you don't, why not?

If you have questions about launching a successful coaching business, you're in luck! The next Coaching Groundwork Advanced course is about to start and it's designed to answer your questions, so you get off on the right foot:

Join Coach Launch Pro

Topics: professional coach, coaching business, executive coach, School of Coaching Mastery, Coaching Groundwork, coaching clients, coaching success, Business Coaches, Life Coaches, personal coaching

What is Spiral Dynamics Coaching, and why haven’t we heard of it???

Posted by Angela Goodeve

Spiral Dynamics CoachingGuest post by Coach, Angela Goodeve, CCC. Angela is a member of School of Coaching Mastery's Ultimate Coach Training Program. Visit Angela's blog here. Angela is a contestant in the Best Coaching Blogs 2012 Contest.

Ok, Spiral Dynamics Coaching is a little complex, so if you are in a light mood, or it starts giving you a headache, you may want to bookmark this post until later!!!


When I first started leaning about Spiral Dynamics at School of Coaching Mastery, my first reaction, like many others, was “huh??”; My second reaction was “hmm, this is interesting…”; my next was “wow, this is REALLY interesting”; and my next was “Why haven’t we heard of this before???”.

I have a four-year degree in Psychology, have attended many educational conferences, and have been into personal development for a very long time, but not once have I heard of Spiral Dynamics until studying it at School of Coaching Mastery, at least not in a meaningful and detailed way!

 

This is what I have learned so far about Spiral Dynamics:

  • Spiral Dynamics has been used with individuals; governments; and in marketing, and has been beneficial in all of these settings;
  • This psycho-social-spiritual theory was first proposed by psychology professor, Clare Graves, PhD, in the 1950’s, and has been referred to as the “The Theory that Explains Everything” by MacLean’s magazine.  It was later clarified by Dr. Don E. Beck and Dr. Christopher Cowan in their seminal book, Spiral Dynamics, Mastering Values Leadership and Change; and
  • The theory combines biology, psychology, and sociology in trying to describe differences in human thinking and behavior.


So, what IS Spiral Dynamics???

Spiral Dynamics describes human thinking in terms of an evolution of individual and societal value systems.  According to the theory, each individual, culture, and society follows a succession in levels of thinking, that are characterized at each stage as a different value system that guides not only the person’s thinking, but their behavior, and their interaction with others, and the world around them.

Each stage, for simplicity, has been organized into a color system that describes different value systems and ways of thinking. 

 

The key things to remember when learning about these value systems and stages are:

  • There is no “right” or “wrong” way of thinking;
  • That the world needs people who think at different levels along the “spiral” to survive;
  • When we move on to the next “stage” we integrate the values of the previous “stages” so that we can utilize them if needed;
  • A person, culture, or society can “spiral” back to a previous stage in certain circumstances, and may become “stuck” at an earlier way of thinking;
  • Lower levels are not aware of the existence of the higher levels;
  • Individuals and Societies are best served by leaders, including coaches, who are thinking at the higher levels, who can recognize others at different stages along the “continuum”, and use this knowledge to help solve issues according to the applicable ways of thinking, or value systems.


The “stages” are as follows (they will be described in terms of the individual for simplicity):  

  • Beige – At this stage, the individual’s mainly thinking of survival, much like an infant ‘s physical concerns and biological needs;
  • Purple - The individual sees the benefits of a Family/Tribe, and safety and security in numbers.  Much like a toddler they are influenced by ritual, and believe in the “guidance” of their “Chief”, or Parents.
  • Red - This stage is very egocentric, and adheres to the principles of:  dominance, power, and control, much like teenagers typically assert themselves;
  • Blue - Sees the world, and interacts with it, according to rules and authority that they believe brings stability, order, and meaning;
  • Orange - Evolves in their values and thinking towards achievement, competition, and success.  They thrive on opportunities, and are driven to a “better way of living”.
  • Green - Is concerned with humanity, love, harmony, and purpose (think 60’s hippy!!)
  • Yellow - Places high value on flexibility, independence, and a certain knowing about themselves.  They care less about what others think, and more about doing what one chooses, an existential way of being.
  • Turquoise - Is a more holistic way of thinking, in terms of consciousness, life force, and the “global community”.


So, what does this all mean to coaches, and how is learning about this going to benefit us in terms of our interactions with, and understanding of others?

For one, it reminds us that we are all individuals, with different value systems, ways of thinking, and different ways of interacting with the world.  It therefore follows that we cannot assume that any individual does, or should think the same way we do.

Knowledge of this theory can also help us in coaching and communicating with others, whether it is on an individual level; through professional coaching, via marketing; or in a more global sense.  If we can understand where another person is coming from in term of their values and thinking, then we can tailor our communications to that person, audience, or community to foster a stronger connection.

As Coaches, if we can understand where our Clients are coming from in terms of their values and thinking, we can help them find solutions that are appropriate for them, and that will resonate with them much better!

Since this is a pre-pre-101 to Spiral Dynamics blog article, you may want to visit some other sites to read more about it:  I found this one helpful in deepening my understanding.

You can also take the Introduction to Spiral Dynamics for Coaches at School of Coaching Mastery.

If you have heard about Spiral Dynamics, I would love to hear your comments!  Let’s get the discussion going!

Peace and Love,

Ang :)

School of Coaching Mastery teaches a Spiral Dynamics course tailored to the needs of business and life coaches. It's part of the Ultimate Coach Training Program:

Click me

Topics: Coaching, Best Coaching Blogs, School of Coaching Mastery, Coaches, coaching clients, Business Coaches, Life Coaches, clarifying, Spiral Dynamics, Don Beck, Dr. Clare Graves

Seven Amazing Life Coach Lessons Learned From Oprah's Lifeclass

Posted by Julia Stewart

Life CoachI became a Life Coach because of Oprah.

Yup, that's how much an influence she's been on my life. I first got fired up to become a coach, while watching Oprah do a series with Life Coach, Cheryl Richardson, twelve years ago. Now I'm training other folks who are equally fired up, to become coaches, themselves. Thank you, Oprah!

Last Monday, I saw Oprah live at the premiere of her Lifeclass Tour. You might wonder why I waited 'til now to go see Oprah live. All I can say is, I won the ticket lottery for the world premiere of her Lifeclass Tour here in St. Louis and boy was I excited! Here's what I took away from this amazing adventure...

LESSON 1: Know When to Break the Rules. Moments before leaving my house in Washington County, I called my friend, Career Coach, Joanne Waldman, PCC, for some last-minute directions to her house, more than an hour away. Joanne, who was accompanying me to Lifeclass, mentioned that the rules said we were supposed to bring small handbags, not gigant-o bags, like the one I was planning to bring (Oprah likes her audience to look great on camera, so wear bright colors and keep your little bag under your seat).

No problem! I have a huge collection of cute little bags and I quickly found one just big enough for my wallet and cell phone. I got to Joanne's house right on time, despite some crazy road construction and it was an absolutely gorgeous day. We were psyched to be seeing Oprah in just two more hours and were about to get some lunch on the way when...

Holy Crap! I left our Lifeclass tickets in my big bag at home! (That's life with ADD.) If only...oh God! But it was too late. No tickets, no admission. I called the theater. No dice...

LESSON 2: Set Your Intentions and Act Like Your Hair's On Fire. I called my sister, Becky, and asked her to bring my big bag with the tix and meet us halfway. It was crazy. There was no way we'd get there before the theater closed its doors for the taping, but we went for it.

God bless Becky, she drives like a 5-Alarm Fire Chief even when there's no rush. She met us with the tix. I handed them to Joanne for good keeping and took off to make the hour-and-a-half drive with only an hour and ten minutes left 'til doors closed. Like good coaches, Joanne and I visualized walking through those theater doors with big smiles on our faces and handing our tickets to the ushers. And we made it. With fifteen minutes to spare! Career Coach, Joanne Waldman, PCC(Okay, there was some speeding involved.)

My friend, Career Coach, Joanne Waldman, PCC, in-line with a big smile on her face, just before walking through the front doors of the Peabody Opera House for Oprah's Lifeclass, feeling really relieved to be there on time (and in one piece). =====>

 

And you guessed it! Half the audience was carrying gigant-o handbags (see above pic) and nobody cared. So respect your limitations (mine is distractibility) and adjust the rules to fit you. And if you screw up (which you will), set strong intentions and act on them like your hair's on fire.

Life Coach, Julia Stewart, MCC

 

 

<===== Here's me in the lobby, just before the ushers threw us out, insisting we get to our seats. Yeah, we broke their rule to 'keep moving', so we could nab a couple of pics. After all, we were feeling pretty special for getting there faster than humanly possible.

 

 

 

LESSON 3: Take a Chance on the Unknown. I had the option to enter the lottery for 4 different Lifeclass tapings, each with a different guest. Two were Deepak Chopra and Tony Robbins, heroes of mine. One for Iyanla Vanzant, who's great. And one for a guy I never heard of, Bishop T. D. Jakes. I really just wanted to see Oprah, so I took a chance on the new guy and he was absolutely awesome. I won't even try to tell you what he said; you have to SEE him. The show airs Monday, April 9th, 8ET/7CT. Bishop Jakes is all about Finding Your Purpose.

LESSON 4: You're Here for a Reason. That was the key message of the show. You're here at this show for a reason (Joanne and I knew that. We were MEANT to be there, so we had to get there on time). Your life has a purpose and Oprah and Jakes taught us how to find it. Adversity doesn't stop you from achieving your purpose. In fact, Jakes' metaphor for purpose and adversity is an archer: If you're the arrow, and your life is the bow, then the farther the archer (adversity) pulls the arrow (you) back, the farther and stronger you'll go to reach your purpose (Joanne and I had just proven that on the way to the show).

LESSON 5: Your life is a class. I was already familiar with most of the lessons they taught that day. After all, I've been a life-long personal development junkie. Oprah and Jakes just have an incredibly intense and wonderful way of teaching it all. They connect to the audience more profoundly and reach more people, as a result. They are more animated (that's why you have to SEE them). They're more entertaining. After all, they are masters of television. They are stars. But aren't you are star, also? Oprah thinks so.

LESSON 6: It's what happens off-the-record that really inspires. At the end of the show, as we were about to leave our seats, Oprah came back out, not for the television cameras, but just for us. She talked about how her purpose was to use television to help people have better lives. That she was always asking God to use her. And she had focused on how to use the Oprah show to serve her purpose, not have the show use her. And that's her big vision for OWN TV. That she has made mistakes with the network and was digging out of a hole (the papers say she just laid off 20% of her staff). She asked for our help to spread the word, so our culture has at least one television channel that uplifts, instead of just pandering to our lowest common interests.

It was her candidness and vulnerability that spoke most clearly. Here is the biggest star in the world (according to one poll), a profoundly spiritual being who just happens to be a billionaire in kickass diamond earrings. It seems like she has the Midas Touch, but even she can make mistakes...

Hmmm, could it be that adversity will help her arrow soar even farther and stronger?Oprah's Lifeclass Tour

Yep, that little speck center stage is Oprah, from my iPhone in row Z of the orchestra. That's okay, I saw her with my own eyes and heard her message with my own ears. =====>

LESSON 7: Be a Servant Star. Oprah's Lifeclass made me realize that I'd lost track of my purpose, so I can't use School of Coaching Mastery to reach it. I started the school to help carry out Thomas Leonard's purpose to improve coaching worldwide with IAC coach certification. He infected me with his vision ten years ago, but then he passed away, the IAC changed, its certification has changed, the ICF has also changed in some good ways. Now I'm mired in certification requirements...

School of Coaching Mastery has never really been about life coach certification. It's about the mastery coaches achieve on the way to coach certification. But what's the purpose of coaching mastery?

Coaching mastery is about helping people (coaching clients) learn the life lessons they need faster and more deeply, so they can create better lives and reach the highest, fullest expression of their beings. Period.

I've talked for years about the importance for coaches, of becoming Servant Entrepreneurs and I just had the honor of seeing the Ultimate Servant Entrepreneur.

Oprah is a Servant Star. Not because she's about being a star, it's because she's about revealing the star in you and asking you to use it to serve.

How inspiring is that?

In what ways might you already be a Servant Star? How do other Servant Stars light you up? How do you light people up? What do you need in order to use your life to serve your purpose? Do you know what your purpose is? How is adversity sending you even farther and stronger toward your purpose?

Are you ready to step up to Being a Star Who Serves? Please share your thoughts below...

Watch Oprah's Lifeclass Tour on Monday nights at 8PM ET/7PM CT. Watch two hours and call your life coach in the morning...

Topics: life coach, School of Coaching Mastery, become a coach, ICF, Thomas Leonard, Servant Entrepreneurs, IAC Certification, iPhone, OPRAH, life purpose, Cheryl Richardson, Tony Robbins, life coach certification, Julia Stewart, personal development

Life Coach Certification vs. Coaching Certificate: The Difference

Posted by Julia Stewart

Life Coach Certification

[UPDATE 2012: The Free Coach Training program no longer includes a Coaching Certificate.]Coaches often ask me if SCM's Free Coach Training program comes with a life coach certification or if they can use letters after their names when they qualify for the free Coaching Certificate.

The short answer to both questions is: No.

The Free Coach Training program comes with a free exam and if you pass it, we'll award you with a free Coaching Certificate. I'm pretty certain we're the only coaching school that does that, but it's not the same as getting a business or life coach certification from us.

What's the difference between life coach certification and a coaching certificate? Here's a side-by-side comparison:

Life Coach Certification

Coaching Certificate

A stamp of approval of you as a coach, by the organization that certified you

Think of it as an automatic recommendation of you and your coaching skills from a trusted source

You can add appropriate letters after your name

In coaching, certification is THE credential to have; not graduation, not a degree, not a diploma, not a certificate

Respectable life coach certifications all require evidence of coaching skill, not just knowledge

Often difficult to get - that's why they mean so much

You'll received a frameable certificate, plus a mini-certificate for your website to prove your credential to the world

Evidence that you completed some training or passed a test

It's not a recommendation, since the organization doesn't really know you

No letters after your name

Evidence that you're not just self-taught

Evidence that you're working toward becoming a skilled coach

Challenging, but not difficult to get

You'll receive a frameable certificate, plus a generic badge for your website to prove your accomplishment

 

I based the above specifically on School of Coaching Mastery's policies concerning business and life coach certification and coaching certificates.

By the way, today we awarded eight coaches with our new Certified Competent Coach credential. They received it either by passing the requirements of Coaching Groundwork Advanced (Next session starts Tuesday, March 6) or by demonstrating competence in one of our Master Coach Training Levels (Next Master Coach Training startes Wednesday, March 7).

School of Coaching Mastery now has three levels of skill-based business and life coach certification, which are the Certified Competent Coach (CCC), Certified Proficient Coach (CPC) and Certified Master Coach (CMC). They are roughly analogous to the ICF's Associate Credentialed Coach (ACC), Professional Credentialed Coach (PCC) and Master Certified Coach (MCC).

Just so you know, 'credentialed' and 'certified' mean the same thing. 'Credential' is used more in Europe, where 'certification' is used in the USA. 'Certificate', however is different. I know, these words all sound alike.

Coincidentally, today the IAC announced in their members-only blog that they will be retroactively awarding  their new Certified Coach (CC) credential to coaches who previously did not pass their old certification, which is now called the Master Certified Coach (MCC), but who did demonstrate a skilled level of coaching (66% or higher score). The new IAC CC credential will be approximately analogous to our CCC and PCC, while the IAC's MCC is roughly analogous to our CMC.

No wonder coaches are confused about life coach certifications with all of these different letters and similar-sounding names! The important thing to remember is that coaching is becoming more professional and that it's a good idea to have a credible life coach certification. A Coaching Certificate is a good start, but keep going.

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Topics: certification requirements, School of Coaching Mastery, ICF, becoming a certified coach, Coach Certification, IAC Certified Coach, Become a Certified Coach, life coach certification, certified life coach, certified business coach, IAC, Coaching Certificate, certified coach

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