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Dear Coach: Are You an Online Social Butterfly?

Posted by Julia Stewart

Online Social ButterflyRemember the proverb about the butterfly that flapped its wings and caused a hurricane halfway around the world?

It's been attributed to many sources (An old Chinese proverb, maybe?), but this story often gets quoted as a simple way to explain Systems Theory.

In short, systems theory tells us that large systems (like planet Earth) appear chaotic to the human eye, but actually are mathematically perfect. They are just so complex, that we can't always see the patterns that are at play within them. Everything works together and because it all works together, sometimes tiny actions can catalyze exponential outcomes, like a butterfly's wings causing a hurricane thousands of miles a way.

Of course, a butterly can't actually cause a hurricane, all by itself. There's a huge differential in the amount of energy required, but tiny actions at the right time and place can be leveraged to create incredible outcomes. That's one of the great lessons of systems theory and every great coach has seen it happen again and again.

Computers have made it possible for humans to comprehend complex systems and how mysterious events actually occur. Before computers, systems theory was pretty much just a theory. It was difficult to measure the evidence.

So it is, that especially online, where a seemingly infinite amount of data can be tracked and measured, tiny actions can have been shown to create incredible outcomes, and things as silly as a social networks, like Twitter or Facebook, can be used to fight runaway forest fires or influence the outcome of a Presidential election.

 The Online Social Butterfly has been born and she is powerful, exponentially powerful.

Remember Susan Boyle, of Britain's Got Talent fame, and how she rocketed to stardom for hundreds of millions of YouTube visitors? Even compared to television, the internet is extraordinarily influential. Tiny events can be leveraged to incredible outcomes.

Coaches are in the business of leveraging 'flutterby' activities (a.k.a. baby steps) toward great successes, beautiful lives and even huge fortunes for our clients. And the business of coaching often turns on the tiniest of butterfly activities, like posting a comment on a blog, or tweeting about an event.

Add to that the permanent quality of the internet, which creates a public record of you and your activities for a lifetime and you can see how those activities create your identity, brand and reputation in ways that nothing else can. And it just keeps creating more and more momentum for you.

Your online 'reach' or following makes a difference, of course. But knowing what, where and when to leverage is even more influential. That's what distinguishes true Online Social Butterflies from everyone else. OSB Connector Badge

Are you a true Online Social Butterfly? Or would you like to become one? At School  of Coaching Mastery, we have an actual job description for Online Social Butterflies. Currently, it is a volunteer position for coaches who want to learn how to leverage their actions and monitor their effects, so that they create an impact of tsunami proportions.

AsteriskIf you are interested, go here to apply for the Online Social Butterfly position and learn how to create small actions that change everything.

 

 

Topics: Coaching, blog, School of Coaching Mastery, Coaches, Facebook, coach, twitter, Online Social Butterfly, play

To Coach or Not to Coach: Tw00tie-weet

Posted by Julia Stewart

Tw00tie Pat00tie

What if marketing was just fun? What if you and your followers/customers/coaching clients knew each other enough and trusted each other enough to just play and have fun? Would your clients be happy with you? Would they come back? Could you make a living?

What if you offered a lot of value while you were having fun? What if you offered a lot of value for free? And then you charged for some of it, some of the time? Would your followers/customers/coaching clients regard you well? Would they come back? Would they bring their friends?

What if you stuck your neck out once and a while? What if your marketing was not only your playground but also your laboratory? Would you be a lot more creative? Would you create more valuable products and services?

What if marketing wasn't manipulative? What if it was just good communication? What if it was about making friends? And occasionally making really good friends by exchanging lots of value? Would business be more fun?

Would business work better? Would money flow more easily? Would you be coaching more?

How can we find out if we don't try? How can you find out? What do you have to lose, anyway? 

We've been experiencing a game called, Tw00t. Some people like it. Some people don't. We're even breaking some of our own rules. If you think you might like to play, click on Tw00tie's face. 

Topics: coaching clients, coach, marketing, business, play

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