---
title: Coaching Blog | iPhone
description: iPhone | Discover positive psychology and neuroscience coaching! Learn about certification and how to get started in business and life coaching.
---

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# Coaching Blog

## [The Future of Coaching: Trends in Business and Life Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/bid/92972/the-future-of-coaching-2013-trends-in-business-and-life-coaching)

[Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart)

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### If you think you understand trends in business and![future of life coaching](https://www.schoolofcoachingmastery.com/hs-fs/file-14050637-jpg/images/futuristic_coach.jpg) life coaching, you're probably dead wrong.

**Why?** Because the future of humanity is about to change at even more breathtaking rates. That means the future of coaching is not what you think. Not even close.

**How's that?** We're about to reach a technological 'tipping point' across several technologies and this runaway world we live in is about get a million times faster. 

**You've heard of Moore's Law?** It's the well-established prediction that computing power will double every 18 months, while prices plummit. In other words, exponential growth. Moore's Law has held true for decades. The current result is an [iPhone processor that's more powerful than the 1970's Apollo rockets that travelled to the Moon. ](http://bigthink.com/flash-foresight/using-the-power-of-certainty-to-drive-growth-in-an-uncertain-world)(which makes [Apple's recent map app blunder](http://online.wsj.com/article/SB10000872396390443890304578008712527187512.html) seem especially silly)

**If you were to graph exponential growth, you'd get what's known as a 'hockey stick' curve.** At first you get a relatively long period of slow growth, with a slight incline, but at some point the numbers that are doubling become so huge that the curve goes virtually vertical. That's the tipping point or 'escape velocity' that we've just about reached with computing power.

**Moore's Law is what futurists call a hard trend.** It's a prediction that you can count on. Some futurists say that Moore's Law can be applied to other technologies as well, such as nanotech and artificial intelligence, and that when you combine these technologies, as they are doing at [Singularity University](http://singularityu.org/), you get even more explosive growth and more escape velocity.

**What does all this tech mean to coaches, other than the possibility that someday, Skype will stop bumping us off our free international video calls?** Well if you consider [Adizes'](http://www.adizes.com/) Change Constant (Change leads to problems, which lead to solutions, which lead to more change, etc.), our potential clients are about to have a lot more problems. They're mostly the kind of problems you want to have, as we say, but they still will feel like big problems to them. And that's when they hire coaches. But wait, before you cheer...

**What kinds or problems are caused by explosive growth in the tech fields?** Well first there are new jobs created, like IT professionals, website designers and virtual assistants; jobs most people couldn't conceive of 50 years ago. And then there is the elimination of jobs that are replaced by technology, like librarians, sign painters and secretaries. Painful! Except, every time technology replaces some jobs, it creates new ones, such as international tech support, robot repair, and home-based manufacturing. That's a cycle you can count on. New high-paid jobs are always on the horizon, only most people can't even conceive of them, much less get ready. That's scary.

**Let's face it, our ancestors evolved back when exponential change equaled the invention of the wheel, the bow and arrow and roasted mastadon instead of raw.** Those changes occured at the slow-sloping left side of the hockey stick curve and that's what your nervous system today is wired for, not change at the rate of a new job every year. Jeez.

**People are going to need assistance in making constant life-changing transitions, the kinds our grandparents only made once or twice in a lifetime.** Maybe we'll need more psychotherapists to talk us down off the ledge, but in this month's [Wired](http://www.wired.com/) magazine, Founding Editor, Kevin Kelly says robots will soon replace therapists. I don't know about that, but he also says nurses, teachers, personal trainers, waiters and surgeons will soon be robotic. The jobs will go to the people who manage the bots.

**The best-paying jobs will go to those who can leverage the added value that technology is constantly creating.** Beyond that, we can spend our time doing what we want.

**So what's the one job Kevin Kelly says robots can't replace?** The job of deciding what people really want to do. 

**Coaches help people decide what they really want to do.**

**Coaching is not a tech job, but technology creates the need for coaches.** And it's creating more of that need all the time for coaches who are ready.

**Can coaches be replaced by artificial intelligence?** We're a long way from that, because coaching relies at least as much on 'right brain' intuitive skills, which have been a challenge to the computing field so far, as it does on linear processing skills. But they'll probably crack intuition, eventually.

**However, no amount of AI will ever make robots human.** You could program 3CPO to say, 'I believe in you', but those words ring hollow unless you hear them from someone whose opinion matters to you.

**Coaching will likely be with us for several more decades, or at least until Siri gets programed to ask more than she tells.**

**What else is about to change?** Everything from the demise of our current too-slow, too-expensive, too-ineffective system of higher education ([watch this video of new Google University for what might be next](http://youtu.be/TnfKqJWAx6w)); to the rise of the 'bottom billion' as a result of cheap smart phones that now connect impoverished people to unlimited information, to vertical farming that can scale up to feed 10 billion of us. To get a more complete picture, I highly recommend you read [Abundance](http://www.amazon.com/gp/product/B005FLOGMM/ref=as_li_qf_sp_asin_tl?ie=UTF8&tag=schoofcoacmas-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B005FLOGMM)![](http://www.assoc-amazon.com/e/ir?t=schoofcoacmas-20&l=as2&o=1&a=B005FLOGMM) by venture capitalist and [X Prize](http://www.xprize.org/) founder Peter Diamandis.

**How can you get ready to coach in the coming decades? **

**Surprisingly, [you don't need to chase every trend](http://hbr.org/2013/01/the-grass-isnt-greener/ar/1).** And you don't need to coach huge numbers of people for less. Because the rise of technologies means there is also a trend at the other side of the spectrum. It's the one that leverages [Kevin Kelly's 1000 True Fans](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18348/Coaches-Have-Ultra-True-Fans) concept and focuses on hyper-customization and hyper-personalization.

**Chris Brogan calls this the 'bespoke business'.** This is [the type of business most successful coaches have](https://www.schoolofcoachingmastery.com/coaching-blog/bid/90425/Life-Coach-Salary-15-Reasons-Your-Coaching-Fees-Are-Too-Low). It includes just a few clients who each pay a hefty fee. It usually also includes some lower-priced options and free content in order to build relationships and true fans. This type of business is on the rise and looks like it's here to stay.

**More people will need and want coaching in the coming future.** Less expensive goods and services provided by automation will free up money. And with the coming need to prepare for new professions every year, the savvy will use that money to hire tutors, mentors and coaches to help them get where they need to go faster.

**What's a good strategy for a coach moving forward into the super-high-tech world of the future?** Become the best - perhaps the only - in your specialty. [Get just the training you need](https://www.schoolofcoachingmastery.com/life-coach-training-online), be nimble and ready to pivot when things change dramatically, have your own coach and take super great care of yourself - you'll need it.

**And have fun.** Technology is designed to free us from drudgery. Coaching is the perfect profession for enjoying that freedom.

*Need some coach training?*

[![Get Business and Life Coach Training](https://no-cache.hubspot.com/cta/default/41761/8ab08847-332f-4e2e-8ee4-f2cf92522bd2.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/8ab08847-332f-4e2e-8ee4-f2cf92522bd2)

 2 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/92972/the-future-of-coaching-2013-trends-in-business-and-life-coaching#comments-listing)

 Topics: [business coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/business-coach), [Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching), [coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-training), [iPhone](https://www.schoolofcoachingmastery.com/coaching-blog/topic/iphone), [future of coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/future-of-coaching), [successful business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/successful-business), [Life Coaching](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coaching), [life coach training](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coach-training), [Kevin Kelly](https://www.schoolofcoachingmastery.com/coaching-blog/topic/kevin-kelly)

## [Seven Amazing Life Coach Lessons Learned From Oprah's Lifeclass](https://www.schoolofcoachingmastery.com/coaching-blog/bid/83489/seven-amazing-life-coach-lessons-learned-from-oprah-s-lifeclass)

[Posted by Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart)

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### ![Life Coach](https://www.schoolofcoachingmastery.com/hs-fs/file-14053757-png/images/picture_1-resized-600.png)

### I became a [Life Coach](https://www.schoolofcoachingmastery.com/coaching-blog/bid/83225/What-Every-Life-Coach-Should-Know-Brene-Brown-at-TED) because of [Oprah](https://www.schoolofcoachingmastery.com/coaching-blog/bid/19762/Coaches-Are-You-Registered-for-A-New-Earth-With-Oprah).

**Yup, that's how much an influence she's been on my life.** I first got fired up to become a coach, while watching Oprah do a series with Life Coach, Cheryl Richardson, twelve years ago. Now I'm training other folks who are equally fired up, to become coaches, themselves. Thank you, Oprah!

Last Monday, I saw Oprah live at the premiere of her Lifeclass Tour. You might wonder why I waited 'til now to go see Oprah live. All I can say is, I won the ticket lottery for the world premiere of her Lifeclass Tour here in St. Louis and boy was I excited! Here's what I took away from this amazing adventure...

**LESSON 1: Know When to Break the Rules.** Moments before leaving my house in Washington County, I called my friend, [Career Coach, Joanne Waldman, PCC](http://newperspectivecoaching.com/blog/about/), for some last-minute directions to her house, more than an hour away. Joanne, who was accompanying me to Lifeclass, mentioned that the rules said we were supposed to bring small handbags, not gigant-o bags, like the one I was planning to bring (Oprah likes her audience to look great on camera, so wear bright colors and keep your little bag under your seat).

No problem! I have a huge collection of cute little bags and I quickly found one just big enough for my wallet and cell phone. I got to Joanne's house right on time, despite some crazy road construction and it was an absolutely gorgeous day. We were psyched to be seeing Oprah in just two more hours and were about to get some lunch on the way when...

**Holy Crap! I left our Lifeclass tickets in my big bag at home!** (That's life with ADD.) If only...oh God! But it was too late. No tickets, no admission. I called the theater. No dice...

**LESSON 2: Set Your Intentions and Act Like Your Hair's On Fire.** I called my sister, Becky, and asked her to bring my big bag with the tix and meet us halfway. It was crazy. There was no way we'd get there before the theater closed its doors for the taping, but we went for it.

**God bless Becky, she drives like a 5-Alarm Fire Chief even when there's no rush.** She met us with the tix. I handed them to Joanne for good keeping and took off to make the hour-and-a-half drive with only an hour and ten minutes left 'til doors closed. Like good coaches, Joanne and I visualized walking through those theater doors with big smiles on our faces and handing our tickets to the ushers. And we made it. With fifteen minutes to spare! ![Career Coach, Joanne Waldman, PCC](https://www.schoolofcoachingmastery.com/hs-fs/file-14051839-jpg/images/joanne_w_oprah_lifeclass.jpg?width=208&height=156&name=joanne_w_oprah_lifeclass.jpg)(Okay, there was some speeding involved.)

My friend, Career Coach, Joanne Waldman, PCC, in-line with a big smile on her face, just before walking through the front doors of the Peabody Opera House for Oprah's Lifeclass, feeling really relieved to be there on time (and in one piece). =====>

 

**And you guessed it!** Half the audience was carrying gigant-o handbags (see above pic) and nobody cared. So respect your limitations (mine is distractability) and adjust the rules to fit you. And if you screw up (which you will), set strong intentions and act on them like your hair's on fire.

![Life Coach, Julia Stewart, MCC](https://www.schoolofcoachingmastery.com/hs-fs/file-14052144-jpg/images/julia_stewart_oprah_lifeclass.jpg?width=224&height=168&name=julia_stewart_oprah_lifeclass.jpg)

 

 

<===== Here's me in the lobby, just before the ushers threw us out, insisting we get to our seats. Yeah, we broke their rule to 'keep moving', so we could nab a couple of pics. After all, we were feeling pretty special for getting there faster than humanly possible.

 

 

 

**LESSON 3: Take a Chance on the Unknown.** I had the option to enter the lottery for 4 different Lifeclass tapings, each with a different guest. Two were Deepak Chopra and [Tony Robbins](https://www.schoolofcoachingmastery.com/coaching-blog/bid/65257/Why-Tony-Robbins-Can-t-Pass-ICF-or-IAC-Life-Coach-Certification), heroes of mine. One for Iyanla Vanzant, who's great. And one for a guy I never heard of, Bishop T. D. Jakes. I really just wanted to see Oprah, so I took a chance on the new guy and he was absolutely awesome. I won't even try to tell you what he said; you have to SEE him. The show airs Monday, April 9th, 8ET/7CT. Bishop Jakes is all about [Finding Your Purpose](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18306/Don-t-Stop-to-Play-Tiddlywinks-Til-You-re-Finished-Up-in-the-Birthing-Room).

**LESSON 4: You're Here for a Reason.** That was the key message of the show. You're here at this show for a reason (Joanne and I knew that. We were MEANT to be there, so we had to get there on time). Your life has a purpose and Oprah and Jakes taught us how to find it. Adversity doesn't stop you from achieving your purpose. In fact, Jakes' metaphor for purpose and adversity is an archer: If you're the arrow, and your life is the bow, then the farther the archer (adversity) pulls the arrow (you) back, the farther and stronger you'll go to reach your purpose (Joanne and I had just proven that on the way to the show).

**LESSON 5: Your life is a class.** I was already familiar with most of the lessons they taught that day. After all, I've been a life-long [personal development](https://www.schoolofcoachingmastery.com/coaching-blog/bid/66494/Coaching-Your-Great-Self-A-Whole-New-World-of-You) junkie. Oprah and Jakes just have an incredibly intense and wonderful way of teaching it all. They connect to the audience more profoundly and reach more people, as a result. They are more animated (that's why you have to SEE them). They're more entertaining. After all, they are masters of television. They are stars. But aren't you are star, also? Oprah thinks so.

**LESSON 6: It's what happens off-the-record that really inspires.** At the end of the show, as we were about to leave our seats, Oprah came back out, not for the television cameras, but just for us. She talked about how her purpose was to use television to help people have better lives. That she was always asking God to use her. And she had focused on how to use the Oprah show to serve her purpose, not have the show use her. And that's her big vision for OWN TV. That she has made mistakes with the network and was digging out of a hole (the papers say she just laid off 20% of her staff). She asked for our help to spread the word, so our culture has at least one television channel that uplifts, instead of just pandering to our lowest common interests.

**It was her candidness and vulnerability that spoke most clearly.** Here is the biggest star in the world (according to one poll), a profoundly spiritual being who just happens to be a billionaire in kickass diamond earrings. It seems like she has the Midas Touch, but even she can make mistakes...

**Hmmm, could it be that adversity will help her arrow soar even farther and stronger?![Oprah's Lifeclass Tour](https://www.schoolofcoachingmastery.com/hs-fs/file-14053676-jpg/images/oprah_lifeclass.jpg?width=288&height=216&name=oprah_lifeclass.jpg)**

Yep, that little speck center stage is Oprah, from my iPhone in row Z of the orchestra. That's okay, I saw her with my own eyes and heard her message with my own ears. **=====>**

**LESSON 7: Be a Servant Star.** Oprah's Lifeclass made me realize that I'd lost track of my purpose, so I can't use School of Coaching Mastery to reach it. I started the school to help carry out [Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/bid/39584/20-Qualities-of-Attraction-by-Thomas-J-Leonard)'s purpose to improve coaching worldwide with IAC coach certification. He infected me with his vision ten years ago, but then he passed away, the IAC changed, its certification has changed, the ICF has also changed. Now I'm mired in certification requirements...

**School of Coaching Mastery has never really been about [life coach certification](https://www.schoolofcoachingmastery.com/coaching-blog/bid/82609/Life-Coach-Certification-vs-Coaching-Certificate-The-Difference).** It's about the mastery coaches achieve on the way to coach certification. But what's the purpose of coaching mastery?

Coaching mastery is about helping people (coaching clients) learn the life lessons they need faster and more deeply, so they can create better lives and reach the highest, fullest expression of their beings. Period.

I've talked for years about the importance for coaches, of becoming [Servant Entrepreneurs](https://www.schoolofcoachingmastery.com/coaching-blog/bid/19471/The-Secret-to-Coaching-Success-Servant-Entrepreneurs-Unite) and I just had the honor of seeing the Ultimate Servant Entrepreneur.

**Oprah is a Servant Star.** Not because she's about being a star, it's because she's about revealing the star in you and asking you to use it to serve.

How inspiring is that?

**In what ways might you already be a Servant Star?** How do other Servant Stars light you up? How do you light people up? What do you need in order to use your life to serve your purpose? Do you know what your purpose is? How is adversity sending you even farther and stronger toward your purpose?

**Are you ready to step up to Being a Star Who Serves?** Please share your thoughts below...

[**Watch Oprah's Lifeclass Tour on Monday nights at 8PM ET/7PM CT.**](http://www.oprah.com/oprahs-lifeclass/oprahs-lifeclass.html) Watch two hours and call your life coach in the morning...

 8 Comments [Click here to read/write comments](https://www.schoolofcoachingmastery.com/coaching-blog/bid/83489/seven-amazing-life-coach-lessons-learned-from-oprah-s-lifeclass#comments-listing)

 Topics: [life coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coach), [School of Coaching Mastery](https://www.schoolofcoachingmastery.com/coaching-blog/topic/school-of-coaching-mastery), [become a coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/become-a-coach), [Thomas Leonard](https://www.schoolofcoachingmastery.com/coaching-blog/topic/thomas-leonard), [Servant Entrepreneur](https://www.schoolofcoachingmastery.com/coaching-blog/topic/servant-entrepreneur), [iPhone](https://www.schoolofcoachingmastery.com/coaching-blog/topic/iphone), [OPRAH](https://www.schoolofcoachingmastery.com/coaching-blog/topic/oprah), [life purpose](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-purpose), [Cheryl Richardson](https://www.schoolofcoachingmastery.com/coaching-blog/topic/cheryl-richardson), [Tony Robbins](https://www.schoolofcoachingmastery.com/coaching-blog/topic/tony-robbins), [life coach certification](https://www.schoolofcoachingmastery.com/coaching-blog/topic/life-coach-certification), [Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/topic/julia-stewart), [personal development](https://www.schoolofcoachingmastery.com/coaching-blog/topic/personal-development)

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