Coaching Blog

The Market for Coaching is WIDE Open

Posted by Julia Stewart

People need coachingI've asked a lot of coaches why they came into this profession and almost all of them say the same thing: I love helping people.

And that's a great thing, because last I checked, there are 6.7 billion people who all need some help.  Less than 1% of those people have their own coaches. (WAY less.) More arriving daily.

So it would be silly for all of us to focus on coaching celebrities and Fortune 500 execs. That market is fairly saturated. And yet, many a new (and veteran) coach targets 'high-end' clients exclusively. Many others try to target the low end, but don't get paid enough.

Sometimes I think coaches make the business of coaching harder for themselves by not using their creativity to design their coaching businesses.

Maybe this is an ego issue? At the zenith of one's career, when one retires from the corporate grind to share one's wisdom with up 'n' comers, it sounds cooler to be coaching sports celebs, politicians and TV stars, than it does say, entry-level employees for  Goodwill Industries. But aren't there even more opportunities to help the less advantaged?

To start a remarkable coaching business, begin with the following question, 'Who needs help?' Then follow up with this question, 'Who will pay for it?'

The following coach-preneur did just that. Now, not only is he helping people, he's making such a difference that he's been honored by the White House. How's that for ego candy? By the way, recent estimates in the Wall Street Journal say 30-50% of low-income Americans are unemployed or underemployed. Sounds like a blue ocean opportunity to me. 

Thanks to Coaching Commons and the Harnisch Foundation for the following 7+min video:



Topics: coaching business, Coaching, coaching clients, coach, ego, Coaching Commons

Life Coaching, Terrorism and Harvard. Wha??

Posted by Julia Stewart

Coach Reporter

While prepping for my interview tomorrow with Coach Reporter, MarkJoyella, I came across some fascinating tidbits on coaching in the posts filed by Mark at Coaching Commons.

As a former TV journalist (and Emmy Award winner), Mark keeps his finger on the coaching pulse like the pro that he is. Who better to interview on current trends in coaching for the January teleconference meeting of the IAC North American Virtual Chapter?

Some of these trends ultimately will impact how you practice the profession of coaching. And if there is one trend in coaching that never seems to go away, it's that the coaches who succeed best are either the ones leading the way or those who keep up and adapt quickly to important trends. 

You need to be at this interview. 

We'll be talking about the latest research on coaching, business mergers, high tech developments and job opportunities and we'll even touch on the story that I think proves that coaching has already gone mainstream!

There'll be a quick Q&A at the end of the interview, followed by 30 minutes on some Mastery 1 coaching skills that you probably already have, but may not be using, which can simplify your coaching and lead to happier more successful clients. 

We meet Thursday, January 14th, 2 - 3:30 PM Eastern/NY Time. To join this call and receive notifications on upcoming calls, as well as a white paper on 'How to Become an IAC Certified Coach', a recorded interview with IAC Certifiers, Natalie Tucker Miller and Elizabeth Nofziger, plus the IAC Notes - all for free -

IAC White Paper


Join IAC NAC Here. 

Topics: Coaching, Free, how to become a certified life coach, Life Coaching, IAC, Coaching Commons

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