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Video: Top Ten Secrets to Making a Living as a Life Coach

Posted by Julia Stewart

Coaches are asking to see the video of Top Ten Secrets to Making a Living as a Life Coach. Okay, here it is. Click the image below, register with your name and email and download the video to your device. It's a safe download. Have fun!

Top Ten Secrets to Making a Living as a Life Coach

The last post on this blog was, What Does it Take to Become a Top (Business or Life) Coach?

It sparked quite a stir and a lot has happened since.

  • The post inspired a Q&A class titled, Top Ten Secrets to Making a Living as a Life Coach, which sold out in minutes, so we had to get a bigger webinar platform to accomodate all the coaches who wanted to attend.
  • The class inspired a new Coach 100 Full Practice GAME, with both a free version for everybody and an elite version for members of Coach 100 Premium. Tagline: "Everybody wins when you coach more clients, because coaching is changing the world!"
  • The GAME inspired a new blog aptly named the Coach 100 Full Practice GAME Blog, where game players can keep up-to-date, share their experiences, and support each other's success. Plus the game is also broadcast on our Facebook Page for coaches who prefer to play there. This is a social game. It's about winning by supporting others - the best way to succeed as a coach.
  • The class and game inspired a new series of 10 monthly Q&A webinars that go into deep detail on the Top Ten Secrets to help players succeed more easily/quickly. These live classes will be included for Coach 100 members, at no extra charge, and non-member will be able to join for $20 per class.
  • Players are already diving into the game. Are you one of them? If you'd like to join the elite version, go here to learn about Coach 100 Premium. If you'd prefer to play the free version, subscribe to the Coach 100 Full Practice GAME Blog here.
You gotta be in it to win it. Get in the GAME:

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Topics: business coach, life coach, become a life coach, Coach 100, become a business coach, coaching clients, make a living as a life coach, make a living as a coach

What Does It Take to Become a Top (Business or Life) Coach?

Posted by Julia Stewart

How to Become a Top Coach

A new coach told me recently that she thought coaching is probably like most professions:  20% of coaches get 80% of the clients. And yes, she may be correct. According to my research, only about 20% of coaches are really thrilled with their businesses. Obviously, if you're going to become a business or life coach, you want to be one of the top 20%.

So what does it take to get to the top 20% of business and life coaches?

Some marketing and sales gurus will offer you "shortcuts" to coaching glory via fancy business models, affiliate programs, slick sales techniques, or complex technological solutions.

But you're a person of integrity. Don't you first want to have something of value to sell?

Because the most successful coaches I know are also the most effective coaches. They didn't get that way by marketing. They took consistent targeted action over time to become masterful coaches and developed their sales and marketing acumen along the way. Sales and marketing are most effective when you have a fabulous service offering, such as master coaching.

So what is master coaching? The ICF and IAC have defined what it takes to get master-level certification, but their requirements are different. And arguably the world's first coach,Tony Robbins, probably can't pass either the IAC's or ICF's certification. But no one argues with his success - or his mastery.

And then there's Thomas Leonard, who founded both the ICF and IAC. His definition of mastery has nothing to do with certification. He said mastery is when you innovate your profession, grow the boundaries, so to speak. 

Malcolm Gladwell made famous the 10,000 hours rule that says to master anything, you need to put in about 10,000 hours of practice. For many experts, this translates into ten years or more. Hours and years alone, though, aren't enough. You need to be actively learning throughout. That's the key.

Pablo Casals was once asked why he still practiced the cello in his nineties. He said, "I'm making progress."

So do you want to know what it takes to become a master business or life coach?

  • Learn the most effective coaching skills. This may sound obvious, but a surprising number of people skip this step and just announce they are coaches. Few, if any, succeed.
  • Learn what is not coaching. Confusing your service offerings makes each offering less effective for your client.
  • Practice. Then practice some more. Then keep practicing.
  • Get expert feedback on your coaching. Otherwise, you likely are practicing - and hardwiring - your mistakes.
  • Develop your personal awareness. Discover your most important values, needs, and strengths. Use them to create an amazing life. Step into your Greatness. That's so attractive.
  • Let your free or low-fee clients train you. Their success or lack of it will help prepare you for high-fee clients.
  • Ask your happiest clients to refer more clients. They'll be glad to help.
  • Hang out with successful coaches. You become who you hang out with.
  • Get your own coach(es). It's enlightening to be on the receiving end of coaching.
  • Have a vision for your coaching that focuses you and pulls you forward. If you feel overwhelmed or crazy-excited, you're not there yet.
  • Become a leader in your profession. The leaders tend to become the most successful, even if they didn't start that way.
  • Keep up-to-date with new research. Intuition offers awareness; science offers precision. At the top, the differences that make all the difference are tiny.
  • Become marketing and sales savvy. They're important, but great coaching ability is your foundation. It takes time to get all three up to speed.
  • Have an alternate income source until you make it. A part-time job takes way less time and energy than worrying about money.
  • Love yourself, your life, and your clients. Wherever you are is perfect, right now. With a good plan and consistent effort, you can improve on perfection.

Of course, everything we offer at School of Coaching Mastery is designed to help you step into the Top 20% of all coaches. But because practice is so critically important to mastery, we're upgrading our signature Master Coach Training to allow for more live practice and expert feedback.

This September, we're introducing the 'flipped classroom' a la Khan Academy for our Master Coach Training Program. We offer a wealth of MCT recorded classes on a multitude of effective coaching skills that coaches can listen to/watch prior to live classes. The live classes are then reserved for Q&A and live coaching demos, practice, feedback, and 'coach the coach'. This allows everyone more flexibility in scheduling, attendance, learning and PRACTICE. And yes, you can become certified by joining this program (Which is included in many of our longer coach-training programs).

 

We want you to become a master coach faster and step into the Top 20%.

 

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Topics: business coach, coach training, become a life coach, become a coach, become a business coach, coaching clients, Become a Master Coach, ICF, Thomas Leonard, Become a Certified Coach, Tony Robbins, Become a Masterful Coach, how to become a coach, IAC

Best Life Coach Certifications

Posted by Julia Stewart

Best Life Coach CertificationsWritten by Julia Stewart

If you want to become a life coach (or business coach, executive coach, career coach, etc.), then you need one of the following best life coach certifications (See table, below). They are all "general" coach certifications, meaning they measure the knowledge and skills required for professional coaching, regardless whether you are a life coach, business coach, executive coach, or some other type of coach. Because, as we say in coaching, "All coaching is really life coaching, because everyone has a life." If you have expertise in business, for instance, you can combine that with your coaching skills to become a business coach.

There are hundreds of life coach certifications to choose from. I created the following table to compare and contrast some of the leading coach certifications, and their requirements, to help you avoid getting caught up with the wrong organizations. Watch out for organizations with similar-sounding names that may be disreputable. Some of them are scams. 

You need at least an entry-level (competent) certification, because surveys show that prospective coaching clients prefer coaches with credentials, when given the choice, even if they don't ask about certification. On average, most certified coaches achieve proficient-level certifications. Certified master coaches are relatively few and are considered the "elite". Yes, you can often attract more clients (those who are looking for the best) and charge more for your coaching when you have master-level certifications.

What makes these the best life coach certifications? All the following organizations are highly respected. Some basic differences include:

Best Life Coach Certifications Table resized 600

 

If the above table is too small for you to see, or if you just want to have a copy of it for future reference (recommended), click the button below:

Get the Best Life Coach Certifications PDF

Topics: become a life coach, become a coach, become a business coach, Become a Master Coach, becoming a certified coach, Become a Certified Coach, life coach certification, Become a Masterful Coach, Certified Coach Training, certified life coach, certified business coach

Before You Become a Coach: Seven Serious Questions to Ask Yourself

Posted by Julia Stewart

Become a coachWritten by Julia Stewart

Are you wondering if you should become a coach? Or how to get started as a coach? Or whether you should get certified as a coach?

This time of year, I hear from folks all over the world who are thinking about becoming life, business, or executive coaches. Their questions inspired this post.

Although the questions vary, the subtext is always the same: Can I succeed, as a coach?

That one, I can't answer, but you can, after you've asked yourself the right questions.

Here are seven questions to help you determine if becoming a coach is right for you:

1. What's your reason for becoming a coach?

  • If you love to help people, or you got coached yourself and loved it, or personal and professional development are your passion (see #7); these are great reasons. If you're out of work and out of money, or you just got diagnosed with a serious illness; these are poor reasons. As with any business, you'll need time, energy, money, and passion to succeed as a coach.

2. Is now the right time for you to become a coach?

  • Speaking of time...timing is half the secret when it comes to succeeding at anything. Do you happen to have the time, energy and money to work on your new business, right now? Or did you just fall in love, are getting divorced, making a big move, or going back to grad school? Major life transitions take up huge amounts of energy, focus, and time (and usually money). Starting a new business is a major life transition. The more you pile on, the harder and slower it will be to succeed. I'm not saying it can't be done, but be prepared.

3. Do you have the skills you need to become a coach?

  • Virtually everyone underestimates the skill required to become an effective coach. Most think they learned what they needed in school or on the job. Probably you have some of the skills and that's good. But it's extremely rare to have all the skills needed, without substantial coach-specific training, or a decade of full-time professional coaching. Get training, rather than education. Education gives you context, history, theories, etc. What you need is skill. Get the skills you need to succeed more quickly.

4. Do you have the financial resources to become a coach?

  • Coaching is often cited as one of the easiest and cheapest businesses to set up. While that may be true, as with every business, "it takes money to make money". In the case of coaching, be sure you have an alternate income source until your coaching practice is full. You should have clients within your first three months, but a full practice can easily take a year, sometimes more.

5. Do you have the emotional resources you need to become a coach?

  • Great coaches believe in learning opportunities. There's no better learning opportunity than starting a new business, because it'll bring out all your insecurities. Capitalize on this opportunity by working with a mentor coach. S/he'll believe in you until you believe in yourself and will help you build a community of ardent supporters. 

6. Do you have the business know-how to become a coach?

  • People who already have experience running a small business, tend to hit the ground running, when they launch coaching businesses. If that's not you, work with a mentor coach who knows the business of coaching, inside out. Get advice also from a small-business attorney, accountant, financial adviser, and more.

7. Do you have the passion to become a coach?

  • This is the biggy. If your answers to the first six questions feel like too much work, maybe you just don't have the passion for coaching. On the other hand, if you feel curious, excited, but with a few butterflies (think: waiting inline for the ferris wheel), you've got that illusive IT, the passion needed to succeed. Passionate people dive in and do what others complain about, cut corners on, or procrastinate over. Passion will carry you forward. Add a great strategy to make it simple.
If you can say, YES, to #7 and can arrange for the other six, then coaching could be an awesome profession for you and, YES, you can succeed at it!

 

Ready to become a coach?

 

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Topics: executive coach, mentor coach, coach training, become a life coach, become a coach, Coach 100, become a business coach, becoming a certified coach

Do You Need to Be Certified to Become a Coach?

Posted by Julia Stewart

Get Certified 4 resized 600

If you're thinking about becoming a coach, then you may also be wondering if you need to become a certified coach and if so, what certifications do you need?

Some coaches will tell you, "No, you don't need to be certified to become a coach."

I'm going to tell you why that's terrible advice and why you do need to get certified, especially if you're a new coach who wants to succeed. My information comes from several large surveys of the coaching industry and my experience working with thousands of coaches. But don't take my word for it. Once you have the facts, make up your own mind and set yourself up for success.

#1 Reason you need to become a certified coach:

According to research by Coaching Sherpa and others, professional coaches with training & certification earn more, become successful more quickly, and are less likely to drop out of the profession.

According to School of Coaching Mastery's own research, 80.6% of all coaches wish they were more successful. Why lose even one good potential client because you don't have some letters after your name?

Do I need to be certified to become a coach

#2 Reason you need to become a certified coach:

Certification helps distinguish you from non-coaches who call themselves coaches, and who often mislead or even harm clients. As more scandals arise about so-called coaches, authentic professional coaches seek reputable certifications as a way to assure potential clients that they are genuine coaches.

#3 Reason you need to become a certified coach:

Rightly or wrongly, most people assume that certified professionals are better than those who are uncertified. Yes, there may be uncertified coaches who are good, but the public doesn't always know who they are. In the absence of a good referral from a trusted friend, many people look for certification, which essentially is a stamp or approval from a trusted source.

#4 Reason you need to become a certified coach:

Your clients probably want you to be certified. According to a survey by the ICF, 84% of actual coaching clients said coaching credentials were "important" or "very important" to them. This flies in the face of what some coaches say, which is that clients don't care about certification. Evidently most do, and the numbers go up according to region, with 91% of the general public (not just actual coaching clients) in Latin America stating that certification is important. Not only that, but according to SCM's own survey, 82.8% of professional coaches said they would feel more competitive if they were certified and 76% said they would sign on more paying clients. 

Competitive resized 600

#5 Reason you need to become a certified coach:


You probably want to be certified. According to the SCM survey, Do You Need Coach Certification?, which to date has been completed by 1,239 coaches worldwide, when asked if they intuitively want to get certified (in other words, is this what you really want, or is it just what you think you should do), 75.7% of professional coaches said they want to get certified.

Do you need coach certification

#6 Reason you need to become a certified coach:

Someday you may legally need to be. Most people who want to become business, executive or life coaches wonder if they need credentials in order to legally practice coaching. In most places the answer currently is, "No", but that may change. No one knows for sure what will happen, but having a recognized certification, such as ICF or IAC, can help grandfather you in, if/when regulation comes.

#7 Reason you need to become a certified coach:

You'll become a better coach. No, letters after your name won't magically make you better. But preparing for an oral certification exam will. I've learned something new with every certification that I've qualified for and I've seen hundreds of other coaches improve, as well. Great coaches tend to be more successful.

#8 Best reason you need to become a certified coach:

Regardless of the laws where you live, if you think like a coach, then you've evolved away from thinking that just having enough to get by is okay, and you actively choose to set yourself up for success in every way possible, instead. You're interested in best practices, not just minimum standards. Coach certification helps set you up for success and it represents coaching best practices.

Given all the good reasons why coaches, especially new coaches, benefit from coach certification, I sometimes wonder why some coaches persist in telling new coaches they don't need it. Do they secretly want new coaches to fail, so there will be less competition? Are they terrified that the march toward professionalism will leave them in the dust? I don't know. But whenever I write about certification, some disgruntled coach leaves an angry, jeering, or paranoid comment on this blog, or on Facebook, or LinkedIn.

Clearly this is a hot-button issue for some. But if you're a new coach, don't just take advice. Get the facts and decide for yourself.

Take the survey, "Do You Need Coach Certification?". It'll help you decide if certification is right for you, based on your own  answers.

Ready to become a certified coach? Explore certification options here. Or check out our entry-level training and certification:

Become a Certified Competent Coach

Topics: become a life coach, become a coach, become a business coach, ICF, becoming a certified coach, Coach Certification, IAC Certification, Become a Certified Coach, certified coach

Why Business Coaching Works

Posted by Julia Stewart

If you're a business, executive or corporate coach, you need data on how and why coaching works in order to make effective proposals. The ICF is an ongoing source of good data on coaching.

Below is an info-graphic that communicates the value of coaching in the workplace (Click to enlarge):

 

Why Coaching Works

 

Topics: corporate coaching, Coaching, executive coaching, become a business coach, ICF, Business Coaches

Become a Business Coach: Shut Up and Listen

Posted by Julia Stewart

If you want to become a business coach, your best strategy is to shut up and listen. Yes, what you know matters, but less than you think. Listening is your key to helping others succeed.

Watch this TEDx video with Ernesto Sirolli, Founder of the Sirolli Institute, on how you can't help anyone unless you first listen.

This is true whether you're coaching them or selling coaching to them. To learn more, click the button to join Business Coach, Master Sales Coach and Provocateur, Mattison Grey, MCC; for a free teleclass on how to Stop Talking & Get More Clients.

But first, get inspired by Ernesto's impassioned talk. You'll love it!

 

Register for FREE: Stop Talking & Get More Clients

Topics: business coach, become a business coach, Free, Mattison Grey, TED, sales and marketing coaches, teleclass, MCC

Become a Business Coach: Super Secrets of a Super-Successful Coach

Posted by Julia Stewart

Become a Business CoachRecently I interviewed Mattison Grey, MCC, about her 15 years as a super-successful coach and the three secrets to success that she wished she knew when she first became a business coach.

If you want to become a business coach yourself, love your work and be well paid, you owe it to yourself to listen to the 45-minute audio, below. Even if you're a veteran business coach, this audio will be eye-opening. In it, Mattison discusses in detail the following:

 

  1. Your fee has to reflect the value your client wants to create, not what you think they want to pay.
  2. Her mentor was right when he told her she would have to learn to sell if she wanted to succeed.
  3. Traditional selling is pushy and manipulative, so she had to learn a new way to sell with authenticity.
Listen to the whole audio to discover what Mattison really means and why it matters if you want to become a business coach and succeed like she did:
Mattison's approach to selling is a fresh breath of air, compared to what most of us think of as selling. 
I know, because I've taken her sales seminar (twice), along with a whole slew of other successful coaches, such as Coaching Telesummit Queen, Adela Rubio, who said, "Mattison shifted my resistance to selling when I took her virtual sales training." and Coach Laurie Peterson, who says simply, "It Works!!!", and TV Image Coach, Sarah Shah, who says the best part is, "I'm making more money and no one feels dirty in the end." 
I've managed to talk Mattison into teaching her signature Real Selling for Real Humans course at School of Coaching Mastery this January.
But you can get a taste of Mattison's unique approach to selling with integrity in a free teleclass on December 13th called, Stop Talking and Get More Clients.
Find out more about the free teleclass and the Real Selling for Real Humans course and learn how you can save $50 off the fee and get a free book ($20 value):

 

Register for FREE: Stop Talking & Get More Clients 

Topics: business coach, become a business coach, coaching clients, Free, Mattison Grey, Adela Rubio, sales and marketing coaches, sales training for new coaches, MCC

Starting a Career in Business Coaching

Posted by Julia Stewart

Become a Business CoachGuest post by Joy Maiywa.

If you are thinking of becoming a business coach, it is most probably because you enjoy helping people establish and grow their businesses. You most likely have a natural ability to recognize things that need improvement and are quick to ask questions or suggest changes that can bring about great results.

Like any career, becoming an effective business coach will first require you to acquire the necessary training apart from having some of the natural traits that go with the job. Business coaching involves a great deal of communicating with others. As such, it helps if you are a good and clear public speaker to succeed in the job. You also need to be friendly, analytical, result-focused, thick-skinned and easy to talk to.

To become a business coach, you will need to familiarize yourself with all that is involved in the opening, running and establishing of a business. You will need to know about business planning, finance, employee management, accounting and even legal issues affecting businesses. The type of knowledge and training you specialize in will determine the kind of businesses you will be handling. You can either choose to coach on general business practice or specialize in a particular business industry.

You can also offer business coaching in segments. For instance, if you would like to become a finance business coach, then your work will involve hosting workshops and seminars to train entrepreneurs on different financial aspects related to their businesses. Some issues you will be handling include how to put together tax forms, correct budgeting, how to avoid losses and bankruptcy, and many more. You can also choose to specialize in business problems, where you can coach people about the different business problems they face and provide the solutions to their problems. The type of field you choose should match your passion and skills. This way, you will be able to effectively mentor others who are lacking in you area of specialization.


You do not have to own a business to start a career in business coaching. You simply need to have the passion for the job and the knowledge and skills that go with business coaching. Say you are an expert in accounting. You can choose general business coach training but coach on this field only. If you are good at marketing, you can also choose to impart your skills on people needing marketing skills.

To become a professional business coach, you need to acquire some level of training for the job. This way, you will be able to effectively help others by improving their lives and the businesses they are in. You will have the skills to successfully motivate others to adopt certain business strategies and techniques that will result in their success and the companies they work in. As you grow in your career, you will also be able to hold workshops and seminars to help others become successful businesspersons. If you are looking for a career change from the corporate life, consider becoming a business coach in your area of specialization.

Joy Maiywa is a professional freelance writer and blogger. She has worked with clients from different fields including technology, education, health, and business and entrepreneurship. She writes for Degree Jungle online rankings, a resource for college students.

Become a Business Coach Quickly

Topics: business coach, coaching business, coaching school, coach training, become a business coach, coaching clients, Business Coaches, certified business coach, coaching businesses, coaching career

How to Become a Successful Life or Business Coach

Posted by Julia Stewart


How to Become a Life CoachWondering how you can become a successful life or business coach?

There are three main approaches to becoming a successful business or life coach. The first, I call the Entrepreneurial Coach. The second, is the Professional Coach. The last is the Sweet Spot. Let me explain:

1. The Entrepreneurial Coach* usually has a strong business, marketing and sales background and either a juicy niche or a smoking hot specialty. This coach knows how to attract the right clients and how to encourage them to buy. However, if s/he over relies on her business smarts, s/he can get caught on the hamster wheel of constantly having to market and sell, in order to keep his/her coaching roster full.

Why? Unless clients experience fantastic results quickly, or at least maintain their motivation long enough to experience extraordinary results, they tend to drop out of coaching within a few months. That means the entrepreneur coach has to constantly close new sales just to maintain a good income. For most coaches, this is exhausting and unsatisfying.

Worse yet, if clients quit before they're delighted, the entrepreneur won't maximize their number of all-important testimonials, case studies and viral buzz - the stuff that makes for a friction-free marketing and sales engine.

2. The Professional Coach*, on the other hand, has great coaching skills, either from decades of coaching or from a few years of coach-specific training. S/he knows how to elicit amazing results for his/her clients and as a result, clients stay month after month, or buy again and again. However, s/he may know little about effective marketing and sales strategies and as a result, too few clients ever sign up in the first place. That means too few potential clients ever find out about the professional coach, so s/he's constantly searching for that rare client who's willing to pay his/her fees.

Sadly, this coach may have spectacular results to point to, but often fails to share them with potential clients, who increasingly, are looking for 'proof' that their coach really knows what s/he's doing.

* In both cases above, the coach is forced into a situation where s/he needs his/her clients. The entrepreneur always needs new ones. The professional needs to hang onto the ones s/he has. Otherwise, both risk losing their incomes. When you need your clients, your focus is on yourself, instead of on helping them. To reach the coaching sweet spot, your needs must be met, so you can focus all your energy on helping your clients get those awesome results. Otherwise, something's got to give. It's way harder to maintain a sustainable coaching business when you have to focus on your own needs instead of clients' needs.

However, there are some entrepreneur coaches who really are good at coaching and most of their clients are quite happy and loyal. And there are professional coaches who get it when it comes to marketing and sales, so they're not desperate to get and keep clients. These exceptional coaches are moving into the Sweet Spot.

3. The Sweet Spot: This is the coach who has the skill to produce awesome results quickly and to keep producing results for months or even years. That keeps current clients wanting more and paying for it happily. At the same time, this coach has his/her marketing message down cold, has expertise that new people will buy and knows how to communicate and form client relationships (a.k.a. marketing and sales). Of course, those ever important testimonials, case studies and viral buzz come easily to this coach.

When you reach the sweet spot, you aren't desperate to make new sales and you don't cling to your old clients, trying to squeeze out a few more more dollars. You naturally meet your own needs and you can focus all your energy on meeting your clients' needs and helping them get what they want. Happy clients attract more happy clients.

I call this coach The Master. Everything we do at School of Coaching Mastery is designed to move our coaching students into the sweet spot by helping them become masters, faster.

Marketing programs help entrepreneurs communicate and sell to clients, but are useless when it comes to the critical skill of getting coaching results and keeping clients.

And most coaching schools will only get you started on becoming a professional coach - who may never get clients. At SCM, we give away that part of our program for free and focus our real attention on helping our paid members become masters and enjoy that sweet spot, sooner.

Turn your five-figure business into a six-figure coaching business and turn your six-figure business into a seven-figure coaching business: Become a Master Coach.

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Topics: professional coach, become a life coach, become a coach, become a business coach, coaching clients, Become a Master Coach, master coach, coaching skills, coaching niche

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