School of Coaching Mastery

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How Do You Brand a Coaching Business When It's Not All About You?

Posted by Julia Stewart

Your coaching business is all about your clients, not you. So how do you market and sell Brand YOU? Below is an info graphic with some of the secrets of branding in today's world.

At the bottom is a link to register for the new Q&A class called, "What Adele Can Teach You About Marketing". Learn the subtleties of branding when it's about you, but it really isn't. We'll look at some of the ways the singer, Adele, has mastered this for mega-success. And if you'd like to attend this one-time-only class for free, help us promote the class on Facebook or Twitter and we'll thank you with a guest pass!

infographic Branding 02 resized 600 resized 600

Branding a coaching business is subtle. The success of mega-star, Adele, can teach you some lessions about branding. If you'd like to join the upcoming class, click below. To get it for free, join School of Coaching Mastery on Facebook or @MasteryCoach on Twitter and share or RT our announcements about this one-time-only class. We'll give you a guest pass to say, "Thanks!"

Join What Adele Can Teach You About Marketing

Topics: coaching business, coach training, School of Coaching Mastery, coaching class, marketing and sales, coach marketing, marketing

Coaching Success: How to Build Your Marketing List

Posted by Julia Stewart

Coach 100 Business SuccessIf you've read blog posts on how to become a successful coach, you know that building your marketing list is a must.

As the saying goes, 'The money is in the list!' But things have changed. Now that inbound marketing is replacing traditional marketing for small business, the marketing list is a must for local face-to-face marketing, as well as for internet marketers.

Not only that, but social networks, like Facebook and Twitter, have permanently altered the definition of 'list', as well as how to manage a list and nurture more sales.

So if you think the size of your list is what matters or that email is your principal marketing tool, you're missing out on some huge opportunities to connect with your potential coaching clients and get hired by more people. In short, you're losing money.

What if you're a new coach who has no list at all, yet? You need a strategy for building one, right now. The good news is, you don't need a website to start building your list.

Learn the myths of list building for coaches and find out what really matters when it comes to marketing your coaching business in the one-time-only upcoming free tele-webinar:

 

How to Build Your Marketing List

When: Thursday, October 27th, 9 - 10 PM Eastern/NY Time

Everyone who attends this live tele-webinar will receive 2 free bonuses, plus an opportunity to save $100 on the Coach 100 Business Success Program.

 

Go here to find out more about Coach 100 and register for this free class:

 

Click me

Topics: Coaching, blogs, become a coach, coaching class, Coach 100, coaching clients, Coaching 100, coaching success, Facebook, twitter

Going Back in Time and Striking Coaching Gold

Posted by Julia Stewart

Coaching ToolWhile researching "distinctions", an important coaching tool, for a recent class at the School of Coaching Mastery, I decided to go back in time and find the original Thomas Leonard Distinctionary.

Most people don't know this version exists or think that it's gone, but there's a nifty little web archive known as www.waybackmachine.org [Update: 5-2-09, WayBackMachine now lives at http://www.archive.org/index.php ] where many old pages can still be found and back in 1997, the original Distinctionary was in the public domain. It's still there in the archive, gathering dust...

So if you ever have the urge to understand the difference between "Experiencing feelings vs. Medicating" or "Fully communicate vs. Dump", a trip back in time might be just the thing ~

Go here to access The Distinctionary

Another intriguing site with its own distinctionary (There are many distinctionaries out there) is:

http://www.theinfinitegames.org/e08/

Copyright, Julia Stewart, 2007

Topics: School of Coaching Mastery, coaching class, Thomas Leonard, coaching tool

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