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COACH: Step Away From That Webinar!

Posted by Julia Stewart

Coaching webinarFree webinars (also tele-summits, teleclasses, teleseminars, teleconferences) are an incredible way to learn amazing new stuff from top-notch leaders.

Most new coaches and a lot of not-so-new coaches love to spend time on fantastic webinars. The reasons are 5-fold:

1. Webinars are a cheap, easy, and convenient way to connect with like-minded people from around the world to talk about stuff your family and neighbors may not give a hoot about.

2. As a new coach, you have a lot to learn. What better way to learn it than to listen to the experts tell you how they did it and how you should do it.

3. Practically everyday, another not-to-be-missed webinar series is launched that you simply must attend. Often, these webinars are free, so how can you say, 'No'?

4. You can sit in your bedroom, wear your underwear, pet the cat, drink coffee, and answer email; all while you learn from the world's greatest thought leaders!

5. (Biggest reason) As long as you're taking webinars, you're moving forward on your path to becoming a successful coach, because you're learning and growing, right?

If you're like thousands of other coaches, probably not.

Free webinars are the heroin of coach training: Cheap, available everywhere, trendy (for a while), and incredibly easy to get addicted to. That last point explains why they are so available: Because people get addicted to them, they make  perfect marketing vehicles.

The reason I say you are not moving forward with your business when you are watching webinars, is for one simple reason: You can't build your business that way. You just can't.

And if you're like many of the newbie coaches that I know, the real reason you spend so much time hanging out on webinars is that taking steps to build your coaching business is scary, uncertain, and you are afraid of making mistakes.

Webinars are the coach's favorite excuse for procrastination.

Sorry. The truth isn't always pretty. What can you do about your webinar addiction? Well, until they come with Surgeon General's Warnings or alarms, red flags and flashing lights, you need a plan. And you must stick to your plan. Here are a few points that might help:

  • Figure out how many client hours you want to be coaching each week.
  • Double that number and you have the number of hours each week you need to spend on building your coaching business.
  • Mark those hours off on your calendar and use them to actively build your business. Daily.
  • None of those business-building hours should be spent in webinars.
  • Consider time spent on webinars as entertainment time. Make that time a reward for genuine business-building.
  • Limit your hours in webinars, just as you would limit a child's time watching television.
  • Don't worry if you miss a webinar program. If one coach/guru/marketer is doing something cool this month, you can bet another will do it next month. You'll never miss a thing. Seriously.
Some webinars will benefit you more than others. Prioritize those that are part a progressive (usually paid) program that actively teaches you how to do something you need to know, gets you into action, and gives you feedback on how you're progressing. Also prioritize those programs that you lead, yourself, those that you actively participate in, and those that teach you something you need to know this week, because you are applying the lessons right away. 

Have a big vision for your coaching business and actively create it in reality.

Unless your big coaching vision is of you sitting in your bedroom, wearing your underwear, while you pet the cat, drink coffee, and answer email, step away from the webinars!

If you truly love to coach and have the courage to build a business, but need a plan that doesn't require endless webinars, consider Coach 100 Business Success. It comes with some webinars that will teach you how to fill your coaching business with clients, but you'll spend most of your time coaching and getting clients. 87% who complete the program have full coaching practices! Download the Coach 100 free eBook here.

Fill Your Coaching Business with Coach 100

 

Photo by jerine at flickr creative commons.

Topics: become a coach, Coach 100, coaching clients, make a living as a life coach, Free, Coach Training Programs, coach, teleclass, how to become a coach, coaching businesses

Successful Business Coach: A 20-Year Veteran Spills Her Secrets

Posted by Julia Stewart

mattison grey and business coaching clients by Eric LeJeune

I asked Houston Business Coach, Mattison Grey, if I could interview her, because after 20 years of success, I knew she had insights that other coaches would want to know.

A few weeks ago, Mattison celebrated her 20th "Coachaversary", meaning she's been coaching professionally - and blowing minds - for 20 years. I traveled to Houston, along with many of her current and former clients, to attend the impressive celebration, followed by a mysterious "quest collage" workshop, the next day.

Here pictured are several of us at the workshop (No, we're not on jury duty!). You may recognize three current/former SCM students, Matt Connor middle front, Eric LeJeune, who's taking the selfie, and Nancy McCabe between them, way in the back. Mattison is half-hidden, third from the left (appropriate because coaching is all about your clients). I'm at the far right. Also pictured from left are Gika Rector, Sarah Shah, and Kathi Crawford.

The 42-minute interview recording is below. We cover topics like...

  • What was it like way back in the olden days of coaching?
  • How did she succeed so well when some coaches struggle?
  • What's a typical week like for Mattison?
  • How to distinguish yourself from other coaches.
  • Why saying things like, "My life is my certification," will drive away potential clients.
  • What does the future hold for coaching?
  • A whole lot more. Listen below...

Mattison has an awesome offer for you and it's free:

Acknowledgement Hotline - Do you want to be fully acknowledged for something?

March 2 - December 28, 2018 3PM Eastern/NY Time (UTC-5)

[UPDATE: This is a new number. If you copied the old number it won't work.]

Dail in # +1 712-832-8321
Participant Access Code: 1432672

The acknowledgement is free, but you may have to pay long-distance fees, depending on your carrier. Learn more about acknowledgement with the book, The Motivation Myth by Mattison Grey and Jonathon Manske

Get acknowledged by a trained acknowledgement expert including Mattison, Eric Lejeune, Sarah Shah, and Kathi Crawford.

 

Listen here to the video interview online (no need to call in)

 

 Would you like to tell people the secrets to your success, someday?

Coach 100 has been helping coaches fill up their coaching practices for 14 years. You could be one of them. Download the free eBook here:

 

Topics: business coach, Coach 100, coaching success, Mattison Grey, free ebook

What's the Difference Between a Professional Coach and an Entrepreneurial Coach?

Posted by Julia Stewart

Professional_vs_Entrepreneurial_Coach.jpg

What's the difference between a professional coach and an entrepreneurial coach and why does it matter?

I recently received a couple of emails from someone on my mailing list who asked questions such as these. He took issue with a lead-nurturing (a type of marketing) email he received from us in which I frankly advise new coaches to get good coach training and reputable coach certification.

The writer identified himself as an entrepreneur, who offers coaching as one of his services, so I answered him in language I thought he would understand:

I said we were very clear who our ideal student is and he probably wouldn't resonate with our messages, since they are targeted at people who want to become professional coaches, rather than entrepreneurial coaches. I wasn't interested in arguing the relative merits of professionals vs. entrepreneurs, so I neglected to add that I have a strong bias toward professional coaches, for whom training and certification are a must, as opposed to entrepreneurial coaches who generally rely their reputations, experience, and instincts, to coach. That, by the way, is why I started a coach training school that certifies coaches.

A coach used to be considered half professional and half entrepreneur, 15-to-20 years ago, and the Founder of the Coaching Profession, Thomas Leonard, was a perfect example. He started multiple coaching schools and professional organizations, in his lifetime, but was a classic entrepreneur who embodied the creativity, drive, productivity, and ongoing dialogue with his customers, that entrepreneurs are known for. That said, his major contribution to coaching was the turn toward professionalism and he embodied a stellar reputation for integrity, ethics, quality, and service that went way beyond profits.

The two photos above show, on the left, a professional coach who displays an openness and willingness to serve clients. On the right, shows an entrepreneur who's burning with his vision for designing a successful business. Both may be useful to coach with depending on what you want to work on. Neither is automatically better, but the professional coach is more thoroughly defined and has qualities that can be more easily recognized and evaluated.

Since Thomas' death in 2003, a leadership vacuum opened up. Much of it was filled by entrepreneurs who were focused more on marketing and sales gimmicks that drive profitability, than on helping clients grow and reach their goals. There are still a few good entrepreneurial coaches, but unfortunately they are increasingly outnumbered by scam artists and well-meaning wannabe's who may give bad advice.

I've known quite a few people whose lives have been transformed for the better by working with professional coaches. I also have known a handful of people whose lives have been ruined by entrepreneurial coaches. That doesn't mean all professional coaches are great, or that all entrepreneurial coaches are bad. Sometimes the opposite is true. It just isn't that simple, but over the years, I've moved away from the "half-professional/half-entrepreneurial" approach to coaching in favor of primarily being a professional and I advise my students to do the same, because it appears increasingly that professional coaches tend to deliver better results for clients and professional coaching is also a better model for coaching success. 

I've been clarifying the distinction between professional coaches and entrepreneurs with my Coach 100 students for over a decade and realized that it could be helpful to many of our blog readers too, so here goes.

Pro_coach_vs_entre_coach_table.jpg

Whether you are a professional coach or entrepreneurial coach isn't really an either/or choice; it's both/and. Because coaching is still not regulated, so there is tremendous freedom for practitioners. But at the same time, it's the professional side of coaching that is driving much of coaching's positive reputation.

If you're looking for a coach, you may want to use the above table to determine how professional your potential coach is. You have a bit more knowledge and power, because professional organizations define what you can expect. Also, if your coach is a member of the International Coach Federation (ICF), you can file a complaint against a coach-member who fails to uphold the ICF's Code of Ethics.

Remember that lead-nurturing email from above, that advises good training and certification?

Recent research by the ICF found that coaches who get good training are more successful and less likely to quit the profession, while coaching clients say, all else being equal, they prefer to work with certified coaches. If you're new to coaching, my advice is that you get both coach training and certification to increase your confidence and success.

Get Coach Training and Certification

Topics: professional coach, professional coaching, coach training, Coach 100, ICF, Coach Certification, Thomas Leonard, certified coaches, coaching ethics

How Many Years Does It Take to Become a Life Coach?

Posted by Julia Stewart

How long does it take to become a life coachThis question gets asked a lot online, in one form or another: "How long does it take to become a life coach?"

Here are answers...

And that makes sense, because it's an important question to ask if you're thinking about becoming a business or life coach, but it probably means different things to different people.

It might mean:

  • How to become a life coach?
  • What are the best ways to learn to coach?
  • How many years of school are needed to become a coach?
  • How to make money as a coach?
  • How long does it take to get a full coaching practice?
  • How long does it take to become a certified coach?
  • How long does it take to achieve coaching success?
  • How long does it take to become a masterful coach?

Each of these questions has a different answer and every coach has a different experience, but here are a few basics, if you're wondering about becoming a coach.

The standard length of time for coach training is about two years. There are programs of varying quality that claim to do it faster, but...

Here's what you need to know: How quickly you learn the skills you need to become a successful coach depends on your level of personal development and how much time you spend actually coaching. If you haven't done your personal development work (It takes a lot more than just reading some self-help books), your "stuff" will get in the way and you will learn more slowly. And in addition to personal development, you need to be coaching everyday in order to become a good coach.

How long it takes for you to make a living as a coach, depends on how much money you need to live on and how skilled you are at building a business. 

Here's what you need to know: No business is profitable on Day One, so if you need money right away, get a part-time job to supplement your coaching income, at least for a while. That extra job will be part of your support system that carries you to success. Also, most people cut living expenses to a minimum, while they're building a new business. It can take anywhere from a few months to a few years to support yourself with your coaching business and with an extra income and low expenses, you'll avoid the kind of desperation that sends potential clients running. The result? You'll be able to support yourself sooner with coaching.

The length of time it takes to get a full coaching practice is anywhere from three months to five years.  

Here's what you need to know: Most coaches take at least several months to fill a coaching practice, even with an effective strategy like Coach 100.  Without an effective strategy, it can take several years - or never. If you're new to running your own business, or you don't understand marketing and sales, or worse yet, you think marketing and sales are slimy, it will take you longer than if you have a good business background. Make sure your coach training gives you the business skills you need to be successful with your coaching business and if you're uncomfortable with marketing and sales, work with a mentor coach, who can help you develop an authentic approach to building coaching success.

How long it takes to become a certified coach, depends on the certification and how diligently you work toward it.

Here's what you need to know: Coach training programs that claim to train and certify you in a few hours, or even a few days, are probably not respectable. The most recognized certifying organization is the ICF. Make sure your training is approved by that organization and know that most coaches take a several months to several years to get certified.

You won't be surprised when I tell you that how long it takes to become good at coaching depends a lot on the coach.

Here's what you need to know: There are many factors that go into the quality of an individual coach's skill. They include, your aptitude for coaching, your communication skills, your level of personal development, your faith in the coaching process, the quality and amount of coach training you've had, the amount of time you have actually spent coaching, whether or not you're getting feedback on your coaching, etc. But one thing is clear: The sooner you start, the sooner you'll master the skills you need to build a successful business and start transforming lives. What are you waiting for?

Want more information on how to become a coach? Get the free eBook, Become a Coach, below:

Get a free Become a Coach eBook here.

 

Topics: coaching business, mentor coach, coach training, become a coach, Coach 100, make a living as a coach, personal development, how long does it take to become a coach

How to Become a Life Coach

Posted by Julia Stewart

Life CoachesDo you want to know how to become a life coach? Here’s a quick story that illustrates the experiences of many of the thousands new coaches that I’ve taught, coached, or talked to over the past few years. It shows how to become a successful life coach. Maybe it will help you decide what path to take.

I call it: A Tale of Two Life Coaches.


Colleen* and Danita* are two new life coaches. Colleen is from a Midwestern town in the US, while Danita lives outside of Ottawa in Canada. Each has a college education and several years working at a career she’s good at, but not inspired by.


Colleen recently left her job as an elementary school reading specialist. She loves helping people, but longs for more professional freedom, so she began dabbling with coaching and enjoys it. Rather than join a coach training school she takes advantage of free teleclass series on topics related to coaching and online coaching summits in the hope of saving money, because her finances are tight.


Danita is a psychotherapist who’s feeling a bit burnt out. She feels emotionally drained by some of her clients and wants to work with high-functioning people who are ready to have successful lives and businesses. Danita has wanted to become a coach for years and is now ready to take the plunge. Although she already has excellent skills for helping her psychotherapy clients, she knows that coaching and coaching skills are significantly different from what she already knows.


Danita is committed to being the very best she can be. She decides to give herself all the advantages possible by joining a great coach training school. She loves the SCM approach and joins the Certified Positive Psychology Coach® program. She knows it’s an investment in her future.


Three months later: Colleen loves what she’s learning in free teleclasses, but she’s constantly overwhelmed. She wants to get her new coaching business off the ground, but isn’t making progress. She can’t decide what to name her business. She has heard she needs a niche, but has no idea how to find one. Finally, she invests in an expensive marketing program that promises to teach her everything she needs to know; plus she’ll get thousands of dollars worth of free information, if she signs up, right now.

 

Three months into her coach training, Danita loves everything she’s learning and already has some coaching clients. Unlike the free teleclasses that Colleen takes, which are designed to get her to buy more programs, the material Danita is learning at SCM is designed to give her what she needs when she needs it, while allowing her the flexibility to customize. Danita already feels confident about her coaching skills because of the feedback she gets from her instructors, as well as from her clients. She has her Coach 100 directory listing, which is included in her program, displayed at Find a Coach Here and got her first few paying clients through the program. Whenever Danita feels overwhelmed, she uses tools from her SCM Fully Alive with Positive Psychology Program (also included), talks to one of her instructors, or calls one of her buddy coaches from SCM. She’s seriously considering taking advantage of SCM’s low-cost ICF mentor coaching, only for Certified Positive Psychology Coach® members.


Six months later, Colleen is still struggling and is worried about money. Although she has attracted a few coaching clients, most of them are for free and they don’t stay with her long. Plus she’s spending almost all of her time marketing, instead of coaching. The marketing program she bought was too difficult to implement and she never had time to enjoy all the free goodies that it came with. So she joined an expensive "platinum coaching program" with a famous internet marketer, who she hopes will explain it all, and she’s desperate for the program to work, because otherwise, her finances will run out.


At the same time, Danita has raised her coaching fees and her business is now 50% coaching clients and 50% therapy clients. She’s even beginning to enjoy doing therapy again. Danita has had the opportunity to ask questions from master-coach instructors in her classes, which has helped her make smart choices about her new business. She also has coaching credentials and her first coach certification, which she knows will give her added credibility. Already, prospective clients are asking her about her coach training and certification and it’s a relief to know that she has all that covered. It’s also satisfying to know that her clients are more than paying her back for her SCM tuition and that most of her clients stay with her, because they’re enjoying great results.


One year after starting, Colleen regrets ever having gotten started as a coach. She spent thousands of dollars on marketing programs, but made very little of it back from coaching. She’s now focused on finding a job as quickly as she can and feels foolish to think she ever could have been a coach.


Meanwhile, Danita’s coaching business is thriving. She’s kept a few of her favorite therapy clients, but is only accepting new coaching clients, who pay her almost twice as much as her therapy clients. She’s put in hundreds of hours of hard work, but wouldn’t trade a minute of it, because she’s learned so much and so loves her new coaching business. Her mentor coach is helping her see possibilities for her business that she never could have dreamed of. She’s earned her first coach certification and is well on her way to being a successful master coach.


The sad thing about this tale of two life coaches is that they both had the same aptitude when they started. Colleen could have succeeded and she didn’t just lose the thousands of dollars that she spent on marketing programs. She lost tens of thousands of dollars that she could be earning as a coach. More over, the people she could have helped with coaching may never get the help they deserve and Colleen didn't get to enjoy her dream business.


The obvious difference is that Danita joined a coach training school that worked for her, while Colleen tried to do it ‘on the cheap’, which almost never works. But there are deeper reasons. Danita made a definite commitment to become a coach and be the best she could be. She also made a realistic assessment of what she needed to succeed. That commitment to what she wanted and to what she knew to be true launched her on a trajectory that led her toward success.


Colleen, on the other hand, started out just ‘dabbling’ and because she didn’t know for sure what she wanted, over time, she was influenced by marketers to buy expensive programs via the ‘free’ teleclasses she attended. As a result, she bought programs she didn’t really want and that didn’t meet her needs. Also, those programs gave conflicting advice which only added to her confusion and overwhelm.


Have you made a definite commitment to coaching? It’s the key to coaching success. It’s fine to dabble if all you want is a hobby, but if you know coaching is what you want to do professionally, you need to take the big leap!


*Colleen and Danita are composites of coaches that I’ve known. The names are fictional, but similar stories have been repeated again and again. Your results may be different, depending on the commitments you make.

Ready to commit to your success? Join the Certified Positive Psychology Coach® program now.

Need to learn more first? Get the free Fact Sheet:

Get Certified Positive Psychology Coach Fact Sheet

Topics: coach training, become a life coach, become a coach, free coach training, Coach 100, Free, Life Coaches, Certified Positive Psychology Coach, coach training program, how to become a coach, coach training school

The Real Reason You Don't Have Enough Coaching Clients

Posted by Julia Stewart

Coaching clients - waiting by the phone by Glenn Harper.jpg

There may be millions of blog posts on how to get coaching clients, but some new coaches still need more...

Most "experts" at client attraction ignore the true underlying reasons coaches don't always have as many clients as they want. I'm going to address that here.

If you want more coaching clients than you have, most likely it's not because of your inability to coach, market, sell, or run a business, although, sometimes those are factors.

And maybe fear plays a role, but it may not be stopping you as much as this:

You don't have all the clients you want, because you're not addicted to getting clients.

You read that right.

A colleague of mine once told me she was tired of being a coach, because she didn't like doing all the things you have to do to get clients.

I asked her what she was doing to get clients. She said, "Nothing."

We both chuckled, but it's a deadly habit. Coaches don't reach out to potential clients and those people don't get the coaching they need.

Thomas Leonard called it, "I intend, therefore the phone will ring." Ouch.

Why don't coaches reach out more? Because they're not getting enough dopamine.

Yes, dopamine. It's the "reward" neurotransmitter. Everytime your brain produces it, you light up, giggle, and have fun.

Facebook, Google, Instagram, Fitbit, your phone; all have been cleverly designed to trigger shots of dopamine that get you hooked on them, which is why so many of us are glued to our devices. We are addicted.

In the case of Fitbit, the addiction may be a healthy one...

If you became as addicted to attracting clients as you are to your phone, you'd have a full coaching practice by now.

If you spent more intensely engaged effort of getting clients as you do at Candy Crush, you'd have a full practice, plus a waiting list by now. You need to swap out your Candy Crush addiction for Client Attraction Addiction.

How can you foster this Client Attraction Addiction?

  • Turn attracting clients into a fun game.
  • Make it the number one project in your life.
  • Invite your coaching colleagues to a friendly competition.
  • Create rewards for every step in the right direction.
  • Stop using social media and whatever else you're already addicted to and replace it with client attraction addiction (CAD).
  • Everytime you're tempted to reach for your addictive substance, take a step toward more clients, instead.
  • Surround yourself with positive people who acknowledge you whenever you have a win or even a solid try.
  • Share your good fortune with people who pat you on the back.
  • Avoid sharing with people who ignore your success, only point out problems, or just say, "That's nice."
  • Build positivity into the process.
  • Focus first on actions that are fun.
  • Continue actions that are both fun and effective.
  • Keep up the momentum.
  • Celebrate every win.
  • Create fabulous outcomes for your clients.
  • Let your clients become your ambassadors.
  • Keep going...

Looking for a way to make client attraction a fun game? Join Coach 100 Business Success. We'll give you the tools. Develop your CAD and fill that practice!

Fill Your Coaching Business with Coach 100

 

Topics: Coach 100, coaching success, new coaches, how to get coaching clients, client attraction, new clients

What Voice Coach, Adam Levine, Can Teach You About Client Attraction

Posted by Julia Stewart

Adam_Levine2

I've written about why coaches love NBC's The Voice, before. And last night's season premiere was just as positive and entertaining a usual, except for one big difference...

Sexiest Man Alive and Voice Coach superstar, Adam Levine, was off his game. Way off.

Adam didn't attract a single singer to his team last night during the Blind Auditions. Every other coach, Pharrell Williams, Christina Aguilera, and Blake Shelton, picked up multiple singers, but neither Adam's charm, looks, nor winning record could persuade any singer to take a chance on him. 

His arch rival, Blake Shelton gloated that Adam's pitch was all wrong: Adam pleaded with singers to join his team, because he "needed" them. He wanted to "share" their glory when they won.

Would you hire a coach who pitched you like that?

Even Adam admitted his mojo was gone; his supreme confidence had run out on him. 

Well, every now and then I hear from a new or not-so-new coach who can't seem to attract any clients. They are frustrated, discouraged, feel like somebody's played a bad joke on them, and/or a little desperate.

Sometimes they are very desperate.

They are mystified by the problem. And yet, most folks can watch them in action and see it: They are unsure of themselves, needy, and suspect something is terribly wrong.

You know, like maybe they are...failed coaches?

Not attractive.

I feel for them, because I've had that experience. But I don't worry, because the situation is fixable and the lessons learned can be priceless.

If Adam Levine, who's been accused of being obnoxiously confident, can lose his mojo, so can any of us. And the pattern is the same for everyone. If we can't take a few "No's" in stride, our brains actually change and we start to think like losers, instead of winners.

Martin Seligman calls this "learned helplessness". The survival value of learned helplessness might be to discourage rivals from fighting to the death and instead encourage losers to behave like good followers, instead of conquering kings.

Fortunately, most of us don't fight to the death for anything, these days, but unfortunately, our brains still learn to be helpless pretty easily. For someone like Adam, a young man who's enjoyed phenomenal success, this experience could be new, so he may have little or no idea how to handle it.

You are probably older, wiser, and perhaps have experienced a loss or two. So how did you come back from those losses?

There are loads of tools that can shift your brain state easily, such as somatic tools. For intance, standing with your hands on your hips (Think: Superman) for a few minutes, or raising your arms in the air (Think: V for Victory) can raise your testosterone levels the way winning does (Don't worry, Ladies, you won't grow a beard). By the way, winners naturally adopt these postures and thereby condition their brains for more confidence and winning.

The real value of confidence is that it allows you to shift your focus away from yourself and onto the task at hand. If you take it far enough, it begins to look like humility - in the most attractive way.

Keeping the focus on the potential client, and off yourself, can make all the difference. Offer them something with no strings attached, like a complimentary coaching session and give them tons of value whether or not they hire you.

By the way, Pharrell Williams is the perfect model of an attractive coach: passionate, insightful, generous, humble, and still offering value even after the singer has already chosen his/her coach, because he's a different kind of winner, someone who leads from behind.

He's really not there for the win; he's there for the talent. Be that coach.

If you've never experienced a loss, pursue coaching clients like an obnoxiously confident Adam Levine and you'll attract some.

But if you're like most coaches, be a little wiser.

Channel your Inner Pharrell.

Want to learn more about the subtleties of client attraction? Explore Coach 100:

 Get Paid to Coach. Join Coach 100.

 

Topics: Coach 100, coaching clients, Attraction Principles, The Voice, clients, Martin Seligman

Coaches: How to Look Like a Douche on Social Media

Posted by Julia Stewart

marketing a coaching business on social media

Okay, sorry for the strong language, but it had to be said: some nice coaches look like, well you know, on social media. Don't be that coach.

Example. A couple of years ago, I wanted to work with a new coach and was considering one who had a great reputation. I was about to call him when he posted about a big breakthrough he had with a client, only he made it sound like it was HIS success, rather then the client's. Yuk. I never called. I actually think he's probably a great guy and a great coach, but he keeps posting stuff like that and I can't bring myself to work with him. Here's the thing: his fans probably forgive him, because they KNOW he's great. The rest of us aren't so sure.

Do you know how many coaching clients you've lost because you posted something dumb on social media? Me either, but I hope it's a really small number. To save us all from ourselves, I've compiled a top ten list on how to look like a douche on social media.

Top Ten Ways to Look Like a Douche on Social Media:

 

  1. Always post about yourself and your business.
  2. Quote yourself on social media.
  3. Brag about how successful your business is.
  4. Brag about how good you are at what you do.
  5. Shoot down others when they're being brilliant.
  6. Brag about the great work you did with a client.
  7. Complain about your "bad" clients.
  8. Always one-up others in the brilliance department.
  9. Never admit your weaknesses.
  10. Aggressively hawk your business on social media.

I've probably committed a couple of these boo-boos myself. But I really try not to. You?

Oh and I considered writing a separate post on How to Be Irresistibly Attractive on Social Media, but anybody could write it, because all you need is to flip the foregoing over. So to save you the paperwork, here it is:

Top Ten Ways to Be Irresistibly Attractive on Social Media:

 

  1. Post or re-share more about others than yourself.
  2. Say smart things now and then, but save the honor of quotes for others.
  3. Talk about other businesses you love.
  4. Talk about how good others are at what they do.
  5. Like or Fav the brilliance of others.
  6. Talk about how brilliant your clients are.
  7. Acknowledge how fortunate you are to have great clients.
  8. Add your brilliance to conversations, but don't compete.
  9. Be a little self-deprecating now and then, preferably with humor.
  10. Share your business with those who are curious (and they will be).

See a pattern here? Although people love great content, everybody likes to be appreciated and nobody likes a pompous know-it-all. Social media marketing is for creating new relationships with people who aren't already your fans. Each item your post could be a future client's first experience of you. Make it stellar.

All that's needed is to put your ego aside for a moment.

If you're new or unsure about social media marketing for your coaching business, download the Essential Guide to Social Media Marketing.

If you'd like a lot more helpful information like this, join the Coach 100 Business Success Program, or even just play the Coach 100 Full Practice Game.

Free Social Media Marketing eBook

Topics: coaching business, Coaches, Coach 100, coaching clients, Coaching 100, coach, coach marketing, Social Media Marketing

Video: Top Ten Secrets to Making a Living as a Life Coach

Posted by Julia Stewart

Coaches are asking to see the video of Top Ten Secrets to Making a Living as a Life Coach. Okay, here it is. Click the image below, register with your name and email and download the video to your device. It's a safe download. Have fun!

Top Ten Secrets to Making a Living as a Life Coach

The last post on this blog was, What Does it Take to Become a Top (Business or Life) Coach?

It sparked quite a stir and a lot has happened since.

  • The post inspired a Q&A class titled, Top Ten Secrets to Making a Living as a Life Coach, which sold out in minutes, so we had to get a bigger webinar platform to accomodate all the coaches who wanted to attend.
  • The class inspired a new Coach 100 Full Practice GAME, with both a free version for everybody and an elite version for members of Coach 100 Premium. Tagline: "Everybody wins when you coach more clients, because coaching is changing the world!"
  • The GAME inspired a new blog aptly named the Coach 100 Full Practice GAME Blog, where game players can keep up-to-date, share their experiences, and support each other's success. Plus the game is also broadcast on our Facebook Page for coaches who prefer to play there. This is a social game. It's about winning by supporting others - the best way to succeed as a coach.
  • The class and game inspired a new series of 10 monthly Q&A webinars that go into deep detail on the Top Ten Secrets to help players succeed more easily/quickly. These live classes will be included for Coach 100 members, at no extra charge, and non-member will be able to join for $20 per class.
  • Players are already diving into the game. Are you one of them? If you'd like to join the elite version, go here to learn about Coach 100 Premium. If you'd prefer to play the free version, subscribe to the Coach 100 Full Practice GAME Blog here.
You gotta be in it to win it. Get in the GAME:

Subscribe to Coach 100 Full Practice Game Blog Now

Topics: business coach, life coach, become a life coach, Coach 100, become a business coach, coaching clients, make a living as a life coach, make a living as a coach

New Coaches: Which of These Entrepreneur Types Should You Be?

Posted by Julia Stewart

Coaches are often confused when first designing their businesses - and sometimes they feel guilty too! Maybe they think they're spending too little time with the kids, or bringing in too little money. Or maybe the house isn't as clean as it used to be, or key members of family aren't fully on board.

Relax: you're normal!

This infographic from My Corporation will help you see how you compare with other small business owners:

What Kind of Entrepreneur Should You Be?

 

New to the business of coaching, but want to attract clients quickly? Coach 100 has been helping coaches fill their coaching practices for a decade:

Download Your Free Coach 100 eBook

Topics: business coach, life coach, Coaching, become a coach, Coaches, Coach 100, coaching clients, coaching businesses, new coaches

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