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How Does Artificial Intelligence Impact You if You Become a Coach?

Posted by Julia Stewart

Robot and human

You've heard that artificial intelligence (AI) is changing the future of work but how does it affect coaching?

AI is eliminating many job positions but coaching is surprisingly immune to this disruption. That said, you still need to know how to leverage massive changes caused by AI that may already be impacting how you coach...

Why is coaching resilient in the job market that's disrupted by AI when so many other professions, such as law and medicine, are turned upside down?

There are three reasons coaching is is one of the professions that have been hard to replace by artificial intelligence:

  1. It turns out that the human mind is harder to crack than neuroscientists and computer engineers previously thought. They've been successful at mimicking the so-called linear processing associated with your brain's left hemisphere, which includes math, language, and knowledge; but engineering artificial relationships that are trusting, empathic, intuitive, and characterized by non-linear insights has been much more elusive. So professions such as coaching, psychotherapy, and the creative arts are, so far, more difficult to recreate. Our massive human brain isn't big because we can process so much information, but because we are an extremely social species and social relationships require far more complex processing. That said, companies such as Care.coach are already convincing people that cartoon kittens care about them, but that may work only because actual humans are behind the cartoons.
  2. Coaching didn't become a profession until the internet, robotics, mobile phones, and artificial intelligence were already in the works and pioneers of coaching, notably Thomas Leonard, saw what was coming and designed the profession of coaching around the future instead of the past. For example, today's world of business works best when you have a mix of ways people can work with you. Be generous with free information on your website. Write a book that virtually anyone can afford. Join a coaching company that charges a modest price for coaching with a particular method. But your personal, customized one-to-one attention is today considered a luxury good. It needs to be priced accordingly. Coaching is for everybody but personal coaching is only for clients who see its massive value and eagerly pay for it.
  3. Quality coaching is phenomenally effective. Most people have no idea how to do it, which is why ICF accredited coach training is preferable to a degree in psychology. Coaching is new technology for human development. It has been designed to thrive as a profession despite the many disruptions of this century. It's sustainable.

The coaching profession was designed to withstand the onslaught of artificial intelligence and robotics in the job market. In a world of hypercomplex disruption, coaching thrives.

Be resilient in tomorrow's job market. Become a coach. Download this free eBook to learn more:

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Topics: coaching business, coach training, become a coach, ICF, Thomas Leonard, future of coaching, new clients

The Real Reason You Don't Have Enough Coaching Clients

Posted by Julia Stewart

Coaching clients - waiting by the phone by Glenn Harper.jpg

There may be millions of blog posts on how to get coaching clients, but some new coaches still need more...

Most "experts" at client attraction ignore the true underlying reasons coaches don't always have as many clients as they want. I'm going to address that here.

If you want more coaching clients than you have, most likely it's not because of your inability to coach, market, sell, or run a business, although, sometimes those are factors.

And maybe fear plays a role, but it may not be stopping you as much as this:

You don't have all the clients you want, because you're not addicted to getting clients.

You read that right.

A colleague of mine once told me she was tired of being a coach, because she didn't like doing all the things you have to do to get clients.

I asked her what she was doing to get clients. She said, "Nothing."

We both chuckled, but it's a deadly habit. Coaches don't reach out to potential clients and those people don't get the coaching they need.

Thomas Leonard called it, "I intend, therefore the phone will ring." Ouch.

Why don't coaches reach out more? Because they're not getting enough dopamine.

Yes, dopamine. It's the "reward" neurotransmitter. Everytime your brain produces it, you light up, giggle, and have fun.

Facebook, Google, Instagram, Fitbit, your phone; all have been cleverly designed to trigger shots of dopamine that get you hooked on them, which is why so many of us are glued to our devices. We are addicted.

In the case of Fitbit, the addiction may be a healthy one...

If you became as addicted to attracting clients as you are to your phone, you'd have a full coaching practice by now.

If you spent more intensely engaged effort of getting clients as you do at Candy Crush, you'd have a full practice, plus a waiting list by now. You need to swap out your Candy Crush addiction for Client Attraction Addiction.

How can you foster this Client Attraction Addiction?

  • Turn attracting clients into a fun game.
  • Make it the number one project in your life.
  • Invite your coaching colleagues to a friendly competition.
  • Create rewards for every step in the right direction.
  • Stop using social media and whatever else you're already addicted to and replace it with client attraction addiction (CAD).
  • Everytime you're tempted to reach for your addictive substance, take a step toward more clients, instead.
  • Surround yourself with positive people who acknowledge you whenever you have a win or even a solid try.
  • Share your good fortune with people who pat you on the back.
  • Avoid sharing with people who ignore your success, only point out problems, or just say, "That's nice."
  • Build positivity into the process.
  • Focus first on actions that are fun.
  • Continue actions that are both fun and effective.
  • Keep up the momentum.
  • Celebrate every win.
  • Create fabulous outcomes for your clients.
  • Let your clients become your ambassadors.
  • Keep going...

Looking for a way to make client attraction a fun game? Join Coach 100 Business Success. We'll give you the tools. Develop your CAD and fill that practice!

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Topics: Coach 100, coaching success, new coaches, how to get coaching clients, client attraction, new clients

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