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Coaching Businesses: A Simple System for Identifying Which to Trust

Posted by Julia Stewart

Coaching Businesses and Trust

Coaching companies can transform your life or business for the better, but like any profession, coaching has a few charlatans.

The wrong coach or coaching company can actually harm your life and business so you need to know how to identify who to work with. It's as easy as Stop, Wait, and Go.

I learned how to read red, yellow, and green traffic signal lights one day, long ago, as I sat on my tricycle in kindergarten. Probably I remember it because it was the only day I got to bring my trike to school but it was a valuable safety lesson that I have used everyday since. I hope this blog post will prove valuable for you and keep you safe in the world of business and coaching.

If you're a coach, you probably use positivity and intuition to make choices and that is awesome. But as readers of this blog know, using your whole being is even more awesome. Let intuition guide you but also explore your doubts, do your due diligence, bounce ideas off friendly skeptics. Be 90% positive but also explore the wisdom of waiting when it's warranted.

Avoid making big decisions with just half your brain.

To be clear, there are wonderful coaches and coaching companies that just aren't right for you, but that's not what this post is about. I'm talking about the small percentage of coaching companies that are probably not right for anyone. They can hurt you or your business. Even though they aren't the majority, you will encounter them.

Some coaching companies are well-meaning but just don't know what they are doing. A few are actual scams. They claim they will help you succeed by providing clients, or marketing training, or a back office, a website, or whatever. They over-promise, under-deliver, and then disappear. Coaches who do business with them lose their money and often feel shocked, embarrassed, and discouraged when they realize what happened. They may quit coaching as a result. Some have been financially ruined. Some lost friends who tried to warn them.

Below is a list of potential signals that indicate when to STOP because the signs spell trouble, WAIT until you learn more, or GO ahead and take the next step. They are based on actual experiences of real coaches.

Compare these signals to a company you're interested in. No one signal will be enough to decide whether to work with them so add up all the signs and then check in with your intuition, your emotions, your coach, trusted friends,  favorite skeptics, and most of all, dig deep into GOOGLE.

In the end, you're responsible for all your own choices, so choose with wisdom. Think of a company you've considered joining and grade them on each of the following with STOP, WAIT, or GO. Use your own grades to decide. Here goes...

How did you find out about this coaching company?

  • If you find a company on a job-listing website but the "job" turns out to be one where you pay the company rather than them paying you, be careful. This is known in retail as "bait and switch". You're initially offered one attractive option, but when you inquire about it, a salesperson talks you into something else. It may not break any laws but it is misleading and signals that the company isn't as honest as it should be. Trust is incredibly important in coaching because clients share their most cherished dreams with us. Think twice about doing business with a company that has already betrayed yours. Would you Stop, Wait, or Go with this?
  • If a trusted friend invites you to join a great new company they've joined, find out how long they've been with the company and what their own results are. If they just joined or haven't seen definitive results, hesitate. Don't rely on your friend's enthusiasm or the company's own promises to make up your mind. If your friend has been with the company long enough to see positive results, maybe this really is a good opportunity. How would you grade it?
  • If you receive a great-sounding offer in an email from a coaching company you never heard of, it's probably SPAM. No reputable company will ever SPAM you. How would you score SPAM?
  • Did you find the company through a profile on social media or in a directory? If so, is the profile complete and informative? If not, check for other complete profiles for them on the web. If you see a pattern of incomplete profiles, that says, "fly by night". What's your verdict?
  • Did you find the company through online reviews or ratings? If there are a lot of high ratings and reviews, that's great. If there are only a few good ratings or if the reviews sound like they were all written by the same person, the company may have hired someone to write good reviews for them. What's score would you give them?

What is the company's website like?

  • Can you easily find the name of the company and its physical address and telephone number on the website? In some countries this is required by law. Usually that information is located at the bottom of each page, or on pages titled, "About Us" or "Contact Us". Don't spend money with a company if you don't know exactly who and where they are. Stop, Wait, or Go?
  • Is the website only one page long or is the site unfinished? That says, "fly by night." Careful!
  • Does the site have visible trust marks such as the Better Business Bureau (BBB) or accreditation marks from reputable organizations like the International Coach Federation (ICF)? These third-party organizations have requirements that the company must adhere to and may help you if the company fails to uphold them. If there are marks from fake organizations, that's a really bad sign. What score did your company earn here?
  • Does the company tell you what it will do with your personal information if you fill out a form? This is required by law in the European Union and most reputable companies worldwide honor it. The site should promise to keep your information private, not sell it to anyone, and explain what you will get in exchange for sharing it with them. What do you think?

What happens after you join?

  • Are they mainly interested in attracting more coaches/customers rather than in helping you succeed? Stop, Wait, or Go?
  • Do they expect you to do their marketing for them? Or worse, do they expect you to get your friends to do their marketing for them? This rarely works well and it's not what you paid for. How would you score it?
  • Do the tools and processes work as they should? If not, communicate with their support team. They should promptly make it right for you. How's your company doing?
  • If you complain, do they take responsibility, make excuses, or place the blame on you? You know the score.
  • Do they tell you to buy their more-expensive "next level" program where they'll tell you what you really need to know to succeed, even though they already promised that when you bought the program you have? Do they do this in a "coaching session"? Totally unethical in my book. How would you score this?
  • If you tell them you have no more money when they try to sell you more, do they reply that you're thinking too negatively and if you really wanted to succeed you'd open another credit card, take out a second mortgage, borrow from relatives, sell your valuables, or raid your child's tuition account? Some companies are shameless. You get to score them.
  • If you ask for a refund or stop paying your bill, do they ignore you or make an appointment for you with a "coach" who turns out to be a high-pressure bill collector? If you've joined an unethical company you're unlikely to ever get a refund. How would you score that?
  • Did your company dissolve before you got the services you thought you bought? You may have no legal recourse. What's the score?

 

If a company you're interested in scores a lot of STOPs, probably you should forget them.

 

If you want to learn more about how to attract coaching clients, register for this free eCourse based on Thomas Leonard's Principles of Attraction. If you want to understand small-business marketing in general, download this free Bootstrapper's Bible by Seth Godin. Mattison Grey can teach you the subtleties of marketing and sales with trust and integrity, and some coaches swear by C.J. Hayden.

 

Students at this school fill their practices with coaching clients based on Thomas Leonard's Coach 100 idea. It works.

 

Download Your Free Coach 100 eBook

Topics: Coaching Companies, Coach 100, ICF, marketing and sales, Thomas Leonard, Mattison Grey, Attraction Principles, coaching businesses

How Does Artificial Intelligence Impact You if You Become a Coach?

Posted by Julia Stewart

Robot and human

You've heard that artificial intelligence (AI) is changing the future of work but how does it affect coaching?

AI is eliminating many job positions but coaching is surprisingly immune to this disruption. That said, you still need to know how to leverage massive changes caused by AI that may already be impacting how you coach...

Why is coaching resilient in the job market that's disrupted by AI when so many other professions, such as law and medicine, are turned upside down?

There are three reasons coaching is is one of the professions that have been hard to replace by artificial intelligence:

  1. It turns out that the human mind is harder to crack than neuroscientists and computer engineers previously thought. They've been successful at mimicking the so-called linear processing associated with your brain's left hemisphere, which includes math, language, and knowledge; but engineering artificial relationships that are trusting, empathic, intuitive, and characterized by non-linear insights has been much more elusive. So professions such as coaching, psychotherapy, and the creative arts are, so far, more difficult to recreate. Our massive human brain isn't big because we can process so much information, but because we are an extremely social species and social relationships require far more complex processing. That said, companies such as Care.coach are already convincing people that cartoon kittens care about them, but that may work only because actual humans are behind the cartoons.
  2. Coaching didn't become a profession until the internet, robotics, mobile phones, and artificial intelligence were already in the works and pioneers of coaching, notably Thomas Leonard, saw what was coming and designed the profession of coaching around the future instead of the past. For example, today's world of business works best when you have a mix of ways people can work with you. Be generous with free information on your website. Write a book that virtually anyone can afford. Join a coaching company that charges a modest price for coaching with a particular method. But your personal, customized one-to-one attention is today considered a luxury good. It needs to be priced accordingly. Coaching is for everybody but personal coaching is only for clients who see its massive value and eagerly pay for it.
  3. Quality coaching is phenomenally effective. Most people have no idea how to do it, which is why ICF accredited coach training is preferable to a degree in psychology. Coaching is new technology for human development. It has been designed to thrive as a profession despite the many disruptions of this century. It's sustainable.

The coaching profession was designed to withstand the onslaught of artificial intelligence and robotics in the job market. In a world of hypercomplex disruption, coaching thrives.

Be resilient in tomorrow's job market. Become a coach. Download this free eBook to learn more:

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Topics: coaching business, coach training, become a coach, ICF, Thomas Leonard, future of coaching, new clients

What is Coaching Presence and Why Is it So Important?

Posted by Julia Stewart

Coaching Presence

Ask any master coach what they bring to coaching that's most important and they'll probably say, Coaching Presence.

But what is it and why is it so important?

Coaching Presence is ICF Core Competency #4. They define it in their ICF Competencies Comparison Levels Table in a way that's seems easy enough: "Ability to be fully conscious and create spontaneous relationship with the client, employing a style that is open, flexible and confident", yet few coaches do this consistently and many, not at all.

At the masterful level, the ICF expects the coach to fully connect with the whole of the client, empowering the client to teach the coach. The coach is guided by their natural curiosity, is free of any need to perform or provide value, and comes from a place of not knowing.

What? The client teaches the coach while the coach doesn't need to know anything or provide any value? Isn't that backward? Who would pay for that?

Ah, the paradox of great coaching...

Coaching presence is a challenge because our egos think they know what to do, what to say, and what to advise; but egos make terrible coaches.

The neuropsychologist, Dan Siegel, describes presence, not necessarily coaching presence, but presence itself, as fully in the now, undistracted by the past or future, or by one's own personal needs, is calm, positive, maintains open awareness, hasn't decided how things should be, is supportive of others, curious about the next moment, and in the flow.

This is a state of consciousness that few experience in their day to day. Most are unable to conjure it on demand.

Why does it matter? The state of consciousness that is presence, is contagious. When we come from this state, others often slip into it, too. And this is the state that invites insight, expanded awareness, creativity, confidence, and agency; all qualities that help clients grow, find resourceful solutions and act upon them. And that is the goal of coaching.

This remarkable state of mind virtually eliminates the need to advise, solve, or teach our clients anything. You probably won't believe that until you've experienced it, though.

How do you get there?

A daily practice of meditation or mindfulness can prepare your brain for presence, so can experiencing the flow of nature without thinking or evaluating, because practices such as these have been shown to integrate the brain via neuroplasticity. Some forms of yoga and tai chi can help you develop it, too. But even just taking a deep breath can get you started.

In addition, getting all your needs met, via excellent self care, can help you maintain presence more often. And if you combine these with effective coach training, observing master coaching demonstrations in class, hours of practicing your own coaching, plus written feedback on it, you'll get pretty good at presence, over time. Our Neuroscience Tools and Practices Module is designed to help.

You will spontaneously ask the right questions at just the right times.

 

Learn more about the Certified Neuroscience Coach Program:

Visit the Certified Neuroscience Coach Page Here

 

Topics: ICF, master coach, mindfulness, Neuroplasticity, Flow, coaching presence, certified neuroscience coach

The Ultimate Guide to Finding Your Coaching Niche

Posted by Julia Stewart

Find Your Niche

One of the biggest hurdles most coaches cross on the way to filling their businesses with  clients, is finding their coaching niche.

Other terms for this include finding your target market, finding your ideal client, or identifying your avatar, persona, or favorite client. These are the people you do your best work with, who you enjoy coaching, who succeed at their goals, and who send their friends to you. Marketing gets easier once you find your niche, but not necessarily for the reason you think.

Some coaches turn "finding my niche" into a massive problem that stops them from succeeding.

That's the real problem. It doesn't have to be that way.

Here's a story:

One of my students asked me to coach him in class. His goal was to find his niche. His problem was that he couldn't get his marketing focused without a niche so he was coaching all kinds of people. I asked a few questions and found out that my student already had more clients than he ever thought he'd have.

So I shared something I learned from Thomas Leonard, the Founder of the Coaching Profession, while I was studying with him. Thomas said you don't need a niche, especially when you're starting out. He said plenty of generic life coaches were doing fine without finding their niche.

I suggested to my student that since he already had plenty of clients, maybe he didn't need a niche. He was immensely relieved and immediately reoriented around serving the clients he already had instead of obsessing over getting a niche.

Even if you have plenty of clients, identifying a marketing niche can be useful, so here are the two main paths to finding one:

1. Pay someone to help you identify your niche. I know a coach who hired a branding expert to help her identify her niche. Together, they found a very specific group of people who had problems the coach was familiar with. In fact, the coach belonged to that group and struggled with the same problems. She found a snappy and memorable domain name, set up a website, and soon had a full coaching practice. But she hated coaching her clients. So she fired them all! She said she got tired of listening to them complain because they didn't want to change their lives. She and her coach made two mistakes: They didn't identify a niche that was ready to change and they didn't realize that she wasn't ready to work with those clients, without judging them, because she was still struggling with the same issues, herself. Not everyone who pays a coach or marketing expert to help them find a niche will find their niche and not everyone who finds one will fire all their clients, but it's not uncommon.

2. Get paid while you find your niche. I know another coach who started coaching without a niche. One of his clients was so successful with his help that they referred several colleagues to him to coach on the same topics. The new clients, were also successful with his help and referred more. He had found his niche! He soon had so many clients that his business grossed over one million dollars per year. Not everyone who finds a niche this way will have a million-dollar coaching business, but it can happen.

You can start coaching without a niche.

If you just start coaching, your niche will find you. Over time, notice who your favorite clients are. Make note about what it is you like about them. In particular, notice the clients who refer more clients to you. Think about who they are, how they are, and how you communicate with them. Design a website just for them. Ask them for testimonials. Ask them to review your site and tell you what they like and don't like. Edit until they love it. That's how to market to your niche. Easy when you know how.

Our Coach 100 Business Success training program is included with the Certified Positive Psychology Coach® Program and the Certified Neuroscience Coach Program, at no extra charge. It'll help you identify your niche, fill up your coaching practice, get referrals and testimonials, become a better coach, get ICF certification if you want it, and more.

 

Download the free eBook to learn about Coach 100:

Get Paid to Find Your Niche. Join Coach 100.

 

Topics: coaching business, Coach 100, coaching success, ICF, Certified Positive Psychology Coach, coaching niche, certified neuroscience coach

Which Coach Certification Will Make You Successful?

Posted by Julia Stewart

coach certification stamp

Which coaches are most successful?

In a recent article, Seth Godin, the guru of marketing, pointed out that the top 5% of businesses do very well. He also mentioned that everyone would like to be number one, but mathematically, not everyone will be number one, which is okay because the top 5% is where you need to be. This applies to coaching, too.

How do you get into the top 5% of coaches?

There are many pathways to success in coaching. One is to increase the quality of you customer service. Another is to increase the quality of your coaching. Both will help you become "remarkable". In other words, your happy clients will rave about you and that brings more happy clients. Experience, training, education, and certification will also help you do well. Of these, certification tends to be most important in coaching.

Do you need to be certified to succeed as a coach?

No one certification, by itself, will be enough for you succeed to as a coach. And there are still some coaches who claim you don't need any certification, at all. This used to be true back when few working coaches were certified and it may still be true depending on who your clients are. If you coach mostly entrepreneurs, they may not care if you're certified. But if you want to qualify for lucrative coaching contracts in large organizations, you will most certainly need a recognized certification.

What certification will help you succeed as a coach?

By far, the most recognized coach certifications are those of the ICF. They have three levels and the highest, their MCC, is only held by 4% of the coaches they have credentialed. This might suggest that you need the MCC to succeed, but that's not true. Many coaches are still uncertified and we have to count them, too. Still fewer coaches are certified by the ICF, only about 25,000, as of this writing, out of the 50,000-60,000 professional coaches, worldwide. We can estimate that 2,500-3,000 coaches are in the top 5%, many more than are MCCs. So I would suggest the next level down, the ICF PCC, is the one you want to shoot for. In my experience, those are the coaches who are succeeding.

Will the ICF PCC guarantee coaching success?

No. As stated earlier, no one factor contributes to coaching success, but certifications do matter and entry-level certifications sometimes aren't enough. When you choose your coach training path, look for trainings that are accredited for at least enough hours to qualify for the PCC. You may want to shoot for the stars and get MCC-level training, as well.

Where can you find coach trainings that are accredited for PCC and MCC credentialing?

The ICF has listings for many trainings that meet the requirements for PCC certification (125 hours) and MCC certification (200 hours). The Certified Positive Psychology Coach® Program was the first positive psychology coach training program accredited by the ICF for 125 hours and later became the only one accredited for 200 hours. We are still the only positive psychology coach training, other than university training programs that are much longer and more expensive, that is accredited for 200 hours. If you're looking for evidence-based coach training, one of the fastest growing areas in coaching today, check out our program.

 

Get this Fact Sheet and Start ICF Coach Credential

 

Topics: ICF, Coach Certification, Certified Positive Psychology Coach, MCC, PCC

Why the New ICF Requirements for the MCC Credential Matter

Posted by Julia Stewart

Coach Certification

An important deadline looms for any coach who wants to achieve the coveted ICF MCC credential.

As the owner of a coach training program that meets the requirements for Master Certified Coach (MCC) level training (namely, the Certified Positive Psychology Coach® Program), I received an email today from the ICF, the world's best-known certifier of coaches, about an upcoming deadline for MCC applicants.

This is one of several changes in certification requirements that the ICF has made based on data collected from past applications, such as the requirement that all applicants complete comprehensive coach training that progresses from beginner to advanced skills, rather than piecing together a course here and a course there, because graduates of progressive training programs are more likely to succeed in achieving their ICF certifications.

The next deadline is for coaches who want to apply for the MCC without first achieving the mid-level PCC credential.

After February 28, 2019, Noon Eastern/New York Time, you must already have the ICF's Professional Certified Coach (PCC) before you can submit your application for the MCC. Again, this is based on the ICF's own data, which found that PCCs were much more likely to succeed at passing the MCC requirements than non-ICF certified coaches. I have been told by an ICF Mentor Coach (but have not personally verified) that up until now, only 7% of applicants for the MCC have passed. Evidently most of those who did not pass did not yet have the PCC.

Here's a story that illustrates why these changes matter so much:

The following is true, but I've obscured some details to hide the identity of the individual... I received a phone call recently from someone who had been employed for three decades as a coach at the headquarters of a large financial corporation when the building they worked in was destroyed in a major disaster. Rather than relocating all the employees whose offices no longer existed, the corporation chose to lay off all of them. Despite thirty years of experience and an advanced degree in psychology from an ivy league school, this individual found they were unemployable as a coach, because in thirty years, the landscape of professional coaching had changed and virtually all large organizations now require recognized certifications for their coaching hires.

This person was interested in taking the Certified Positive Psychology Coach® Program and qualifying for the MCC as quickly as possible and they were hoping to avoid beginner-level courses. I had to tell them they probably wouldn't have time to get the MCC without applying for their PCC, first, because they would also need to clock 2,500 hours of coaching AFTER they commenced training to qualify for the MCC. The ICF requires this because many people who coach without adequate training aren't really coaching. The individual said something telling at the end of our phone call: "Thanks for the great coaching."

I didn't coach them; I gave them advice.

Their confusion over the nature of our conversation helped confirm for me the wisdom of the ICF's requirements even though they might seem overly restrictive. Sometimes what people call coaching isn't really coaching and that's why the ICF won't certify them based on degrees and experience, alone. They also need coach-specific training.

In short, certification is more important in coaching than a degree and comprehensive coach training is a must for the best-known certifications.

The Certified Positive Psychology Coach® Program was the first comprehensive positive psychology coach training program to meet the training requirements for MCC-level credentialing. It also meets requirements of the entry-level ACC and mid-level PCC. Currently, the only other positive psychology coach trainings approved at the MCC-level are graduate-level university degrees, which take longer to pass and cost quite a bit more. Coaches who want advanced skills and successful careers choose our program because they're uninterested in graduate degrees, either because they already have them, or because they know their clients are uninterested in them.

Another trend in coaching is the turn toward evidence-based coaching, such as positive psychology coaching.

There are many other shorter positive psychology coach training programs, but based on our data, coaches who coach at least at the PCC level tend to be more successful, professionally. We also assist our students in building their careers.

Get training that prepares you for today's coaching market.

If you'd like to learn more about positive psychology coaching, certification, and training, click below and download a free ebook, fact sheet, or list of graduation requirements. We're here to help you succeed!

 

Explore the Certified Positive Psychology Coach Program

 

 

 

Topics: ICF, Coach Certification, Certified Positive Psychology Coach, MCC, positive psychology coaching, positive psychology coach training

ICF Research on the Future of Executive Coaching

Posted by Julia Stewart

Future of Executive Coaching by Codice Tuna Colectivo de Arte

The ICF recently blogged on the results of an Executive Coaching for Results study of nearly 1,000 internal coaches (who are employed by an organization), external coaches (who work within organizations as independent contractors), and organization practice managers (a.k.a. coaching practice managers). External coaches were by far the most represented in this study. This research was performed by CoachSource, LLC.

Results show growth in many areas of executive coaching, as predicted by with a recent Standford study that shows that virtually all executives want more coaching.

What is executive coaching?

  • Executive coaching is a form of leadership coaching.
  • Executive coaching is similar to life coaching, but for executives.
  • Unlike life coaching, executive coaching often focuses on:
    • handling conflict better. 
    • mentoring and developing talent.
    • learning to share leadership and delegate.
    • improve team-building skills.

The report points to likely trends for 2020-2022, at least according to the groups surveyed.

Here are the top trends expected to increase for executive coaching:

  • Leadership development that includes additional coaching
  • Leader-as-coach training
  • Coaching for millennial leaders
  • Increases in external executive coaching, but with fewer vendors
  • More internal coaching
  • More team and group coaching
  • Increased preference for certified coaches vs. non-certified coaches
  • More online coaching management systems

Scoring lower are the following: more coaching supervision (coach-the-coach), app-based coaching, commodification of coaching, coaching via artificial intelligence.

The future looks strong for executive coaches, especially those who who specialize in the top-trend areas and who are certified.

The fundamental skills of coaching are the same whether they are applied to life, business, or executive coaching. Start  learning the skills and get your first certification, here:

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NOTE: A previous version of this post identified the ICF as the original source of the research referenced above but the ICF's blog post on the topic was copyrighted by CoachSource, LLC, and they requested we credit them for it.

Topics: executive coaching, ICF, future of coaching, leadership coaching, coaching research

Positive Psychology Coaching: How to Use Negativity to Improve Coaching Outcomes

Posted by Julia Stewart

Leadership Coaching Emotional Intelligence

Every positive psychology coach understands the importance of positivity, but the great ones know how negativity can boost coaching outcomes, amazingly.

If you've been reading this blog (subscribe upper right), you know about positivity theory and the positivity ratio (Fredrickson, 2006). The research is clear: Positivity changes lives and delivers wellbeing. But that's not all. People who experience at least three times as much positivity as negativity aren't just happier, they're more successful, more generous, healthier, and have more harmonious relationships. Who doesn't want more of all that?

So how can negativity help?

Here's a story: I once knew a coach, let's call her Wanda, who was new to positive psychology coaching. One of Wanda's first clients was a mid-level manager at a toy company, who wanted to move up the company ladder. Wanda coached him with loads of positivity and he accomplished one step after another toward his goal, until they were both certain he was on the brink of success. Then he got fired. Yep, fired.

How'd that happen? Wanda's client had some inter-personal issues he wasn't aware of. Wanda noticed them during coaching sessions, but didn't want to focus on the negative, so she never brought them up. Too bad. Those issues got on his boss's nerves, disrupted the whole department, and even made his team less productive. One person can cause a workplace to spiral so deeply into negativity, that the whole company suffers. That's toxic.

Positive thinking can't magically fix a toxic situation unless the toxicity is fully addressed. That means you need to deal with the negativity.

Remember that positivity ratio of three to one?

Another way of saying it is 75% positivity to 25% negativity is the gateway to flourishing. You can go higher, say, 90% positivity, but much beyond that and you and your clients will tip into a multitude of unnecessary problems.

What sorts of problems?

  • Obliviousness. Negativity wakes us up when something is wrong (Boyatzis, 2011), but incessent positivity lets us waltz straight into our worst nightmares, just like Wanda's client did.
  • Missed details. Positivity broadens our awareness, but negativity narrows our focus on what needs to be done (Boyatzis, 2011). Details matter.
  • Complacency. People who are constantly positive sometimes coast when they need to work. For example: Children who are told they need to work, make better grades than children who are told they are smart, because the "smart" kids often don't try as hard (Dweck, 2006).

How can negativity help?

  • Resilience. Negativity toughens us up and helps us develop grit. People who persevere through difficulties, are more likely to succeed (Duckworth, 2016).
  • Needs satisfaction. Negativity is designed to drive us toward getting our needs met, so we can survive. While positivity is more useful at helping us reach for growth and ideals (Boyatizis, 2011). Interpersonal problems often arise from unmet needs (Maslow, 1962).
  • Survival comes before growth. We need to reach a critical mass when satisfying our needs before we can effectively focus on growth (Maslow, 1962).

How could Wanda have succeeded better with her client?

  • Be a coach who is naturally positive, but never steps over concerns.
  • Help the client get their needs met, sustainably.
  • Ask the client challenging questions, the ones they're afraid to ask themselves (and the ones nobody else will mention).
  • Help the client bring positivity into their relationships. Train them to ask more, listen more, and look for what's working before focusing on what's not, unless it's an emergency.
  • Be honest. Holding back your observations is never fair to your clients.
  • Help the client grow beyond their immediate goals. Once needs are met, growth becomes available and that's what propels clients into amazing success.

These are just a few ways Wanda could have upgraded the value of her positive psychology coaching, immensely.

Imagine what her hard-working client could have accomplished if he had adjusted his relationship skills in time to win the promotion he passionately desired.

This focus on the importance of negativity is sometimes called the second wave in positive psychology, but it isn't new. Emotional intelligence has always studied the entire gamut of emotions to help people be more successful in their relationships and work. That's especially important for leaders, because they influence all the people they lead. But let's be clear: Everybody is a leader sometime and humans, who are the most social of animals, all need emotional intelligence to navigate harmonious relationships.

That's why School of Coaching Mastery is launching its exciting Master Certified Positive Psychology Coach program with an advanced course on Emotional Intelligence and Leadership Coaching

This is what's next for professional coaching, in general, and positive psychology coaching, specifically.

Learn more about becoming a positive psychology coach. Get the free eBook:

Free Become a Positive Psychology Coach eBook

Topics: ICF, Certified Positive Psychology Coach, Coaching Certificate, positive psychology coaching, advanced coach training, emotional intelligence, positivity

What's the Difference Between a Professional Coach and an Entrepreneurial Coach?

Posted by Julia Stewart

Professional_vs_Entrepreneurial_Coach.jpg

What's the difference between a professional coach and an entrepreneurial coach and why does it matter?

I recently received a couple of emails from someone on my mailing list who asked questions such as these. He took issue with a lead-nurturing (a type of marketing) email he received from us in which I frankly advise new coaches to get good coach training and reputable coach certification.

The writer identified himself as an entrepreneur, who offers coaching as one of his services, so I answered him in language I thought he would understand:

I said we were very clear who our ideal student is and he probably wouldn't resonate with our messages, since they are targeted at people who want to become professional coaches, rather than entrepreneurial coaches. I wasn't interested in arguing the relative merits of professionals vs. entrepreneurs, so I neglected to add that I have a strong bias toward professional coaches, for whom training and certification are a must, as opposed to entrepreneurial coaches who generally rely their reputations, experience, and instincts, to coach. That, by the way, is why I started a coach training school that certifies coaches.

A coach used to be considered half professional and half entrepreneur, 15-to-20 years ago, and the Founder of the Coaching Profession, Thomas Leonard, was a perfect example. He started multiple coaching schools and professional organizations, in his lifetime, but was a classic entrepreneur who embodied the creativity, drive, productivity, and ongoing dialogue with his customers, that entrepreneurs are known for. That said, his major contribution to coaching was the turn toward professionalism and he embodied a stellar reputation for integrity, ethics, quality, and service that went way beyond profits.

The two photos above show, on the left, a professional coach who displays an openness and willingness to serve clients. On the right, shows an entrepreneur who's burning with his vision for designing a successful business. Both may be useful to coach with depending on what you want to work on. Neither is automatically better, but the professional coach is more thoroughly defined and has qualities that can be more easily recognized and evaluated.

Since Thomas' death in 2003, a leadership vacuum opened up. Much of it was filled by entrepreneurs who were focused more on marketing and sales gimmicks that drive profitability, than on helping clients grow and reach their goals. There are still a few good entrepreneurial coaches, but unfortunately they are increasingly outnumbered by scam artists and well-meaning wannabe's who may give bad advice.

I've known quite a few people whose lives have been transformed for the better by working with professional coaches. I also have known a handful of people whose lives have been ruined by entrepreneurial coaches. That doesn't mean all professional coaches are great, or that all entrepreneurial coaches are bad. Sometimes the opposite is true. It just isn't that simple, but over the years, I've moved away from the "half-professional/half-entrepreneurial" approach to coaching in favor of primarily being a professional and I advise my students to do the same, because it appears increasingly that professional coaches tend to deliver better results for clients and professional coaching is also a better model for coaching success. 

I've been clarifying the distinction between professional coaches and entrepreneurs with my Coach 100 students for over a decade and realized that it could be helpful to many of our blog readers too, so here goes.

Pro_coach_vs_entre_coach_table.jpg

Whether you are a professional coach or entrepreneurial coach isn't really an either/or choice; it's both/and. Because coaching is still not regulated, so there is tremendous freedom for practitioners. But at the same time, it's the professional side of coaching that is driving much of coaching's positive reputation.

If you're looking for a coach, you may want to use the above table to determine how professional your potential coach is. You have a bit more knowledge and power, because professional organizations define what you can expect. Also, if your coach is a member of the International Coach Federation (ICF), you can file a complaint against a coach-member who fails to uphold the ICF's Code of Ethics.

Remember that lead-nurturing email from above, that advises good training and certification?

Recent research by the ICF found that coaches who get good training are more successful and less likely to quit the profession, while coaching clients say, all else being equal, they prefer to work with certified coaches. If you're new to coaching, my advice is that you get both coach training and certification to increase your confidence and success.

Get Coach Training and Certification

Topics: professional coach, professional coaching, coach training, Coach 100, ICF, Coach Certification, Thomas Leonard, certified coaches, coaching ethics

Do You Need Life Coach Certification? What 2572 Coaches Have to Say

Posted by Julia Stewart

life coach certification.jpg

If you're thinking about becoming a business, executive, or life coach, then you natually have some questions, such as:

Here are some useful statisitics gathered from 2,572 coaches who visited our coach training website and participated in an online survey.

  • 86.26% say coaching is their career.
  • 43.89% are life or business coaches. 56.11% are divided between other types of coaching.
  • 92.36% want to work for themselves.
  • 75.94% want to be the best they can be, 17.71% just want to be good enough, and 6.35% don't care.
  • 79.95% say becoming a certified coach would help them feel more confident.
  • 75.42% say that confidence would help them sign on more clients.
  • 72.49% say they want to be certified coaches.

If you're like most coaches, you want to make coaching your career; you want to work for yourself; you want to be the best you can be; you'll feel more confident when you are certified; that will help you attract more clients; and last, you want to be a certified coach.

The good news is yes, you can get coach certification online. The best coach certifications are approved by the ICF, and the best way to get certified is to get coach training.

Get life coach certification online in just 8 weeks. Join the ICF Approved Certified Competent Coach Course:

Become a Certified Competent Coach Quickly

 

Topics: business coach, become a life coach, become a coach, ICF, Become a Certified Coach, life coach certification

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