Coaching Blog

Coaching Trends & the Future of Coaching

Posted by Julia Stewart

Future of Coaching

 

What’s on the horizon for the profession of coaching?

 

 Let’s look at today’s trends and then imagine the implications…

TREND: With artificial intelligence expected to replace many humans in professions that rely on knowledge and linear thought, such as medicine and law, thousands are training for fields, such as coaching, where intuition, creativity, people skills, and communication tools are more difficult to replicate in machines.

TREND: Coaching skills have become wide-spread among workers who manage others.

TREND: Coaching horror stories are on the rise.

TREND: Hundreds, if not thousands, of privately-own coach training schools have formed.

TREND: However, coach training is increasingly found in universities with sky-high tuition.

TREND: As the climate crisis continues to grow, distance communication, working from home, virtual meetings, and other forms of distance work will rise.

TREND: Webinar training tools, video chat, and other distance-learning and communications systems are evolving and improving.

TREND: Scientific Research on coaching is on the rise, proving a peer-reviewed scientific basis for coaching results.

TREND: Positive psychology has become a source of powerful coaching tools.

TREND: It is too late to prevent climate change, climate resilience for seven billion people, is a worldwide goal, and resilience is a top deliverable of positive psychology coaching.

TREND: Neuroscience and neuroplasticity powerfully inform effective coaching interventions.

TREND: Technology will continue to disrupt modern life at an ever-faster pace, with most people experiencing several major transitions in their lifetimes.

TREND: The number of coaching professional organizations and certifications that claim to be the ‘best’ continues to increase.

TREND: Professional coaching can now be found in virtually every part of the world.

TREND: Movements have been afoot, around the world, to regulate life coaching and other forms of professional coaching for decades, but so far, coaching remains unregulated.

TREND: Most coaching clients say they prefer to work with certified coaches.

 

If current trends in coaching continue, what is likely to happen in…

 

10 years:

Coaching Growth: The number of new professional coaches swelling the ranks will continue to grow. The number of professional coaches will level off over time, with a less-prepared, less-motivated coaches dropping out, due to increased competition.

Coaching reach: Coaching will no longer be considered exotic or only for the rich and famous. It is almost as common as personal training, today. In addition, non-professional coaches will exist throughout society and many people will experience the benefits of coaching from childhood onward.

Coaching delivery: Technology will provide coaches with excellent options for coaching their clients internationally, but local in-person connections will continue to be important, as technology continues to integrate online with offline. Coaching in corporate settings may continue to be delivered person-to-person, but most coaching will be likely to be delivered via computers, smart phones, and other mobile devices.

Coaching fees: Coaching fees have traditionally been sky-high since coaching’s inception. Fees will level off, with a furthering split between a relatively small group of elite certified coaches, who deliver high-end, high-paid coaching, and a much larger group of coaches who offer lower-paid services.

Coaching regulation: Professional coaching may be regulated in some countries, with many more in the process of developing regulations. These regulations will require coach-specific training, certification and/or college degrees, as well as adherence to standardized codes of ethics as requirements for coaches who coach for pay.

Coach training: Coach training via teleclass will go the way of the buggy whip. Many privately owned coaching schools will go out of business, leaving mostly coach training schools at accredited universities. Coach training will be delivered via live and recorded multi-media distance learning and less via live training in hotel conference rooms. As universities attempt to take over the job of educating coaches, the cost of coach training will skyrocket (Ex: Currently Penn State University offers the Master of Applied Positive Psychology for Life Coaches, at a cost of over $50,000 for one year of training.)

Coach certification: Coach certification will increasingly move toward research-based coaching skills, with peer-reviewed research generally preferred. To meet this demand, new certifying bodies, like the IAPPC, will emerge as important certifiers of coaches to meet this demand.

Coaching skills:

Certifications and degrees: Consumers will commonly be aware of coaching horror stories and will know not to work with uncertified coaches. There will be no one certification, whether from a not-for-profit organization, or from a school, that dominates or is preferred – this will lead to further confusion amongst those who hire coaches, as well as those who want to become coaches. Newer coaches will have coaching-related degrees, certifications and/or certificates from schools and universities. Older coaches, those with years of coaching experience, but not the newer certifications and degrees, will survive only if they have excellent reputations as effective coaches.

 

20 years:

Coaching will be a mature profession that continues to evolve. Virtually all professional coaches will be trained and certified, and coaching regulation will be the norm. People will expect much more from professional coaches, partly because amateur coaches will be everywhere and partly because the dramatic transformations that occur with high-quality coaching will be expected, not just hoped for. Hyper-complexity, via technology and climate change, will be challenges that prompt people to hire coaches more often.

More dramatically, as a result of coaching's growth, society will evolve, with more people living values-driven lives. People will upgrade their expectations of life and will find creative ways to satisfy their new standards. Non-professional coaches will exist everywhere in society and many people will relate to one another with a ‘coach approach’. It will become common for people to be coached at every stage of life. What is considered masterful coaching today will be considered average professional coaching.

 

30 years:

Society will continue to transform due to the effects of climate change, pandemics, artificial intelligence, and professional coaching, and coaching will be a highly respected profession. Excellent professional coaches will continue to earn high fees, but professional coaching will be regulated virtually everywhere. In addition, people throughout society will be coaching others for free. Since coaching can be used for ‘evil’, there will be both positive and negative effects, but the awareness that comes from coaching and being coached will make it harder to manipulate groups of people. Far more will be expected and required from politicians, business leaders, teachers, coaches, and other leaders. Individuals will live their lives more courageously and having a coach to partner through important transitions, will be considered an absolute necessity, which means virtually everyone will have a coach.

 

What do these coaching trends mean to you, the new coach?

 

  1. The future looks extremely bright for the cream of the crop. If you plan to be a professional coach and you want to be well paid, do whatever it takes to distinguish yourself as one of the best. That includes training, certifications, and evidence-based coaching skills.
  2. If you want to stand out quickly, take advantage of this small window of time to study with a privately-held school that will help put you head and shoulders above this increasingly crowded field. If you can afford to spend $50,000 on your training and there is a good-quality university coach training program that will actually teach you to coach, consider it. Because currently most universities only teach about positive psychology, leadership, and other related fields, but neglect in-depth skills and philosophies that make for great coaching and for coaching success.
  3. Get at least one coach certification from an independent organization, such as the IAPPC. Consider getting more than one such certification, since that may soon be a requirement for practicing coaching where you live and it’s impossible to predict which current organization, if any, will prevail.
  4. Continue to upgrade your knowledge and skills throughout your career. It will help you stay up-to-date on important trends, earn higher fees, and it’ll help you stay in business if/when regulations occurs.
 

The School of Coaching Mastery Certified Positive Psychology Coach Program provides coaches with the skills and certifications they need to prevail now and well into the future. Get the facts about this innovative program...

 

Get Certified Positive Psychology Coach Fact Sheet

 

Topics: coach training, coaching success, Coach Certification, Certified Positive Psychology Coach, coaching schools, get certified, coach training program, coaching career, coach training school, Positive Psychology, experienced coaches, Neuroplasticity, positive psychology coach, IAPPC

Does a Psychotherapist Need Coach Training to Become a Coach?

Posted by Julia Stewart

Do Psychotherapists Need Coach Training

At School of Coaching Mastery, we get tons of inquiries from people interested in becoming coaches. Quite a few of those inquiries come from psychotherapists. Questions from psychotherapists about coach training fall into two types.

The first type of question, from psychotherapists who are interested in coach training, are from therapists who assume that coaching and therapy techniques are the same and therefore their degrees and years of practicing therapy should exempt them from coach training, or that they should take the shortest and cheapest route to coach certification. Those coaches often mention that coaching is unregulated and that they already coach their therapy clients with skills such as, training, education, and support. Usually, they're looking for confirmation that they can just call themselves coaches, or they're looking for a fast, easy, and inexpensive course for therapists.

This group of therapists are sometimes surprised to discover that "not regulated" does not equal "anything goes" in professional coaching. Coaching is well-researched; we know what techniques work best (often not those used in therapy), we have codes of ethics and well-defined standards of certification. The reason we're still unregulated is because we don't target vulnerable populations or people in crisis. Never-the-less, we may become regulated eventually, and certification from professional organizations, such as the IAPPC, will likely be beneficial for professional coaches.

This group is also sometimes surprised to discover that they don't actually understand what coaching is, what it is for, or how to do it. Coaching is not practicing therapy without a license, nor is it therapy without a diagnosis. It is neither training, nor education. It is not advice giving nor consulting. It is not a way to practice something you're not licensed for, just because you call yourself a coach. I'm reminded of the woman who told me she called herself a coach, but was actually practicing conversion therapy (an attempt to convert a gay person to straight), which she couldn't get licensed to do, because being gay isn't an illness and therefore no one can be "cured" of it. I told her what she was doing violates coaching ethics.

The second set of questions come from therapists and counselors who also have advanced degrees in psychology or psychotherapy, including holders of doctorate degrees and professionals who have been practicing for years. This group is usually well-informed, has high standards, and is genuinely excited about becoming coaches. A sizable percentage of these coaches join our Certified Positive Psychology Coach Program, because they love the focus of coaching, which is on flourishing rather than on healing, and because they're excited about the new direction positive psychology is taking, away from pathology and towards well-being. This latter group fits in perfectly at School of Coaching Mastery and we encourage them to join.

We have an application to join the Certified Positive Psychology Coach Program, which helps us identify people who are a good fit for this program and weed out folks who aren't likely to succeed as coaches. You don't have to have a professional degree in psychology to be accepted into the program, but if you do need to be curious about coaching excited about becoming the best coach you can be, so you can offer maximum benefits to your coaching clients.

If you're a psychotherapist, or anyone, who thinks you may want to become a coach, ask yourself why. If it's mainly because coaching is trendy and well-paid, but you have no deep passion for it, no amount of money or time spent on coach training will be worthwhile for you. However, if you love the idea of helping people reach their full potential and attain exciting goals or dreams, this may be the profession for you. Apply to the program to find out.

Interested in becoming a positive psychology coach? Get the free Become a Positive Psychology Coach eBook here:

Free Become a Positive Psychology Coach eBook

 

Topics: coach training, become a coach, coaching vs. therapy, Certified Positive Psychology Coach, psychotherapy, Positive Psychology, life coaching vs. psychotherapy, free ebook, become a positive psychology coach, IAPPC

ICF Credential vs. IAC Life Coach Certification

Posted by Julia Stewart

certified_coach_goldribbon.jpgI interviewed my friend and colleague, Donna Steinhorn, IAC MMC, ICF PCC, on the difference between ICF and IAC life coach certification in a recent live webinar. Unfortunately, the recording was no good, which is one of the of the many reasons that attending a webinar like this live is always your best option.

The feedback from coaches who attended the interview has been awesome. So I'm going to add a few highlights here, in case you missed it.

The two organizations, themselves, are of course, the ultimate authorities on what they do and they change their policies from time to time. So if you're looking for highly detailed info, visit their respective web sites. The ICF's is coachfederation.org and the IAC's is certifiedcoach.org.

Donna has been deeply involved in coach training and certification for many years and is one of only a handful of coaches who have both ICF and IAC coach certifications, which is why I chose her for this interview ~ that, and the fact that Donna is fun to talk with.

Both Donna and I have been on the coach training and certification bandwagon for eternity (Donna is a member of SCM's Board of Advisers) - and we're both rebels, so we have a shared skepticism, as well as support of these two leading professional organizations and their respective credentialing processes.

We began our conversation by noting that there are limitations to both ICF and IAC coach certifications. Each has its own coaching competencies (or masteries, as the IAC calls theirs). Each definitely has its own coaching style, which you need to be able to demonstrate. Neither style encompasses every possible way to coach brilliantly; they're just doing the best they can.

So why are there two professional coaching organizations and certifications? Actually, there are zillions of them - some completely bogus - but these currently are the most well-known. Oddly, the same man, Thomas J. Leonard, the 'Father of Professional Coaching', founded both the IAC and ICF. Thomas founded the ICF in 1995 and later, the IAC in 2003, just before he passed away.

ICF credentialing, as it's called, emphasizes ICF coach training, mentoring and experience, as well as an online test and demonstration of coaching skill. Thomas sought to streamline the process of certification with the IAC, which emphasizes the results of coach training, mentoring and experience, rather than the documentation of it. This makes the IAC certification process a bit simpler, but it's by no means easier, because coaches need to demonstrate masterful coaching skills. Only about 25% of coaches who apply for IAC Coach Certification pass on the first try.

The ICF has three levels of coaching credentials: The Associate Credentialed Coach (ACC), The Professional Credentialed Coach (PCC), and the Master Credentialed Coach (MCC). The IAC currently has only one certification, the Certified Coach (IAC-CC), but from what I've observed, the level of coaching skill required by the IAC is roughly comparable to the ICF MCC. [UPDATE: the IAC eventually added another 'intermediate' level of certification, as well as a basic "practitioner" level. And the renamed their original certification the Master Masteries Coach.]

Finally, the ICF has two pathways for credentialing: The portfolio route allows you to get your coach training anywhere [UPDATE: This one is being eliminated in 2022] and the accreditation path requires you to study at an ICF accredited coach training school. The IAC doesn't require demonstration of coach training, just the results of it: masterful coaching skills. I know most IAC Certified Coaches and I believe all of them have had substantial coach training and/or mentor coaching. Donna says there may have been one coach who passed without being trained.

I asked Donna if there were any hidden costs to getting certified by either organization. She mentioned the mentor coaching requirement by the ICF, which would cost you about $350 - 400 per month, but Donna doesn't consider that a hidden cost, since all coaches need to have their own coaches at all times. Personally, I don't think anyone needs a coach every minute of their life, but coaches are foolish if they don't work with successful coaches of their own. I worked with two excellent coaches while I prepared for IAC Coach Certification.

What, in Donna's opinion, is the best benefit of getting certified? She considers the coach directory on the ICF website, which only lists ICF credentialed coaches, to be by far the best benefit, because it brings her a steady stream of potential clients. We agreed that the IAC would do well to offer such a benefit to its own membership.

Finally, which coaches need certification most? Donna says corporate coaches and perhaps executive coaches, since companies usually want to see credentials. She doesn't believe life coaches need to be certified, but I've seen anecdotal evidence that clients are screening life coaches more carefully than they used to. Even new life coaches are telling me that potential clients ask about training and certification.

Potential coaching clients are asking more questions than they used to about their coaches' backgrounds. Increasingly, they are looking for evidence-based coaching and neither the IAC's nor the ICF's certifications are based on peer-reviewed research.

School of Coaching Mastery has been accredited by the ICF and licensed by the IAC, but our Certified Positive Psychology Coach program now prepares coaches for the IAPPC's certification.

Why? Because modern coaching needs to be informed by research and this is the organization that reflects that.

So there you have the Readers Digest version of the ICF Credentialing vs. IAC Life Coach Certification interview.

Join a program that prepares you for evidence-based certfication. Get started with this FREE fact sheet:

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Topics: certification requirements, coach training, coaching clients, ICF, Coach Certification, Thomas Leonard, certified coaches, Donna Steinhorn, IAC, certified coach, coach credential, IAPPC

5 Rookie Mistakes New Life Coaches Should Never Make [Are YOU Making These?]

Posted by Julia Stewart

New Life Coach

In my career as a coach trainer and mentor coach, I've known some amazing coaches who changed many lives, but I've also seen some embarrassing rookie mistakes and made a few, myself.

Some mistakes keep popping up on my radar, so here's the blog post i think about writing whenever I see one. I hope it helps!

5 Rookie Mistake New Life Coaches Should Never Make:

1. Using a personal email address as a business address. The address you use with family and friends, such as FredWilmaAndPebbles@aol.com,  may fail to address the bedrock issue in business credibility: your professionalism. Don't communicate that you're an amateur by using a family address. And MissFancyPants1986@hotmail.com may be your flirty way of expressing yourself on eHarmony, but it's TMI for business. Use your name and no one else's, or use your business name. Alternatively, tell people what you do with your address. One of my first was, ICoach121@optimum.net. Of course, having your own web address is a bit more impressive. Another early address I used was coach@YourLifePart2.com.

2. Getting a website before you're ready. A professional-looking email address is a must. A website probably can wait. In the meantime, a robust profile on one or more coach directories will do and/or social media profiles or pages. In fact, these  provide feedback on what people respond to, so it's an awesome way to learn what will work for your website. Otherwise, you're likely to have a site that doesn't really represent you or your business. I knew a new coach who lived on Maui, whose coaching was about building thriving relationships, but the main image on her website was a single leafless tree in a frigid winter landscape. What? Most successful coaches take between a year and three years to get their first website. Get to know your business self, your clients, and what communicates what you do, effectively. No rush.

3. Quitting your job at the wrong time. I've had coaching students who quit their jobs the week after they joined my school. I love their confidence and commitment, but they tend to struggle. Coaches take between 3 months and 5 years to fill their coaching practices. With Coach 100, it takes between 6 months and a year. That's a long time to go without a full-time income. On the flip side, I've known coaches who hung on to their jobs too long. One excellent coach had a quarter of a million dollars in financial reserves, but still too nervous to make the leap. A big part of what coaches do is help clients get over the fears that prevent success, so get your own coach, if you're feeling stuck. On the other hand, if you're ultra-risk-adverse, consider coaching within a large organization, if that helps you feel more stable.

4. Not getting your own coach. How can you call yourself a coach, if you've never been coached? More to the point, how will you know to make smart rookie choices, if the only coaches you talk to are other rookies? You need your own coach, period. Think of it as a business deduction. Find your coach here.

5. Not getting training. There are still a couple of old timers who tell rookie coaches that they don't need training, but that's not fair to rookies. 20-30 years ago, there was no training, but a few talented people invented coaching, anyway. The rest of us have Thomas Leonard to thank for putting coaching on the map and starting the first coach training school and international coaching association. Like having your own coach, getting coach training flattens your learning curve, helps you make smarter choices, and contributes to your success. Coaches with training become successful quicker and are less likely to quit the profession. Don't take my word for it. Ask your coach.

Don't make rookie mistakes. Get the free Become a Coach eBook:

Don't Make Rookie Mistakes. Get This Free eBook.

 

 

Topics: coach training, become a coach, Free, Coach Training Programs, Life Coaches, Thomas Leonard, Mentor Coaching, Certified Positive Psychology Coach, coach training program, FIND A COACH

The Top 10 Worst Advice We've Ever Heard About Becoming a Coach

Posted by Julia Stewart

 

I truly love coaching. So much so, that I've devoted the last 15 years of my life to it (The last 9 years have been about helping life coaches, business coaches, and executive coaches succeed via School of Coaching Mastery).

Why? Because truly great coaching melds optimism, personal growth, relationship skills, and helping people be their very best. Plus, it's fun, inspiring, and a great way to make a living, unless you are one of the unlucky souls who get snagged by the wrong advice, like the poor sap JP Sears portrays in the How to Be a Life Coach (Not) video, above.

JP is playing for laughs. But here's the sad part: What he says and does in this skin-crawling satire of a life coach, is remarkably close (even identical, in some cases) to advice given by hundreds of self-proclaimed expert "coaches". You'll recognize them by the yachts, sports cars, and private planes they like to pose in front of, or in the opposite extreme, the spiritual, heart-centered props and rhetoric they used to sell their Law of Attraction "abundance" programs. Yuk.

These coaches are fake. Most don't coach at all (even if they call what they do "coaching"), or they use coaching skills to manipulate their customers into buying more and more products and programs, instead of employing those skills to help their customers succeed. This violates basic ethical practices in professional coaching.

You see, if you succeed, you won't need to buy any more advice from them, and that's no good for their bottom lines.

Here's a Top Ten List of Bad Advice for Coaches. Beware...

  1. You can't make a living as a life coach. Oh really? Why then, has coaching been one of the fastest growing professions for the past two decades? The US Bureau of Labor Statistics says professional and business services, such as  coaching, is one of the one of the fastest-growing sectors, right now. If anyone tells you that you can't make a living as a coach, ask yourself why they said that. Did it come from your sour-puss brother-in-law who pours negativity on every new idea? Maybe get a second opinion. Or does it come from a friend-of-a-friend who went broke trying to become a coach? Probably they took some of the following advice. Read on...
  2. Quit your job. If coaching is growing so fast, why not just quit your job and start coaching? Because, unless you are hired by a company, like Google, to coach their employees, you probably will be starting your own coaching business. And no business, no matter how successful it becomes, is profitable on Day One. And nobody is going to cut you a full-salary paycheck two weeks after hanging out your shingle. It takes time. Either keep your current job, or work part-time to cover your bills, while you build your awesome new business. Otherwise, terror over not having enough to cover the mortgage will make you desperate and that's when you'll become vulnerable to the following scams...
  3. Learn internet marketing. Internet marketing is a seductive hotbed of get-rich-quick schemes. Self-proclaimed million-dollar-coaches, seven-figure-coaches, wealth coaches, and gurus of every stripe will offer to teach you how to "Explode Your Profits!!!", "Live a Life of Abundance!", and more, with free webinars, cheap products, expensive workshops, and incredibly high-priced "coaching", "mentoring", or "personal advising" programs. Coaches who have been ensnared by these snake-oil salesmen have gone bankrupt, lost their homes, and more. The only people who get rich quick in this world, are the people selling the products and often even they are faking their own "success". Avoid their advice at all costs, especially if it includes...
  4. You must have a niche to succeed. I was lucky. I studied coaching with Thomas Leonard, the Founder of the Coaching Profession, who taught his students, flat out, that you don't need a niche to succeed with coaching. It's fine if you don't have one, especially when  you start out. If you develop one over time, that's fine too, but don't sweat it. Why do "experts" keep saying all coaches must have niches? Because new coaches, by definition, don't have niches, and once they "discover" that not niching will prevent them from getting clients, they go into the same fear-fueled panic that plagues coaches without enough income - and then they are ripe for all the hype internet marketers throw at vulnerable new business owners - and they start buying workbooks, seminars, and "coaching programs" that will help them discover their niches. I just talked to a former student of mine, a smart, talented, accomplished coach; who says she spent the last year taking classes and doing exercises to find her niche. It was both expensive and time-consuming and none of it helped her get clients. She's feeling a bit bitter, just like coaches who follow this bad advice...
  5. Get a web site immediately. If you're a web developer, this is the advice you'll give every new business owner. But many businesses, including most coaching businesses, don't get clients via their websites. What? Nobody will take you seriously if you don't have a web site, you say? Tell that to the thousands of successful coaches who didn't get web sites until after they'd been coaching for two or three years (including me). In the meantime, use a directory listing or Facebook page, or LinkedIn profile as your web address. You'll save time and money and will have more flexibility in developing your web presence over time. Plus, a successful coaching site needs thousands of visitors and in order to get them, you will either need to become a search engine optimization (SEO) expert, or you'll have to hire one. Then again, you'll need a web site in order to do what internet marketers say you must do in order to make millions...
  6. Sell products. These can be information products, such as audio and video recordings, workbooks or eBooks, anything to build up multiple streams of income, because you can't make a living as a coach, right? I fell for this for about a year and made much less money than I had when I just coached one-to-one. If you enjoy creating products, that's good, but unless you have thousands of people on your email list, you'll hardly sell any of them. Not nearly as good a return on investment as coaching one-to-one, which according to the most recent ICF coaching survey, pays over $200 per hour. Avoid the "products" stream at least until you have a stable full practice and you'll never have to fool with this advice...
  7. Get a sales funnel. This is another tool that only works if you have a big email list (it took me years to build mine), or fantastic SEO. Big companies often do use sales funnels effectively, but if you're a new coach, it's unlikely that a funnel will do anything but waste your time and money. Good coaches make most of their income coaching their clients and may supplement that with other services, and perhaps later on, a few products. If you're a new coach, studiously avoid this one and definitely the next...
  8. Max out your credit card. Or raid your daughter's college fund. Take out a second mortgage. Or sell one of your cars. This is the kind of bad advice fake "coaches" give when a customer tells them they aren't succeeding and are too broke to buy a $15,000 - 40,000 Platinum Program to get the information they really, really need to succeed. Again, if you're getting desperate, you will be more susceptible to this underhanded sales scheme. In fact, economic behaviorists have discovered something they call the "sunk-cost fallacy", in which people who are losing money, will continue to spend in a desperate attempt to recoup what they've lost. You see this all the time in casinos. And it's one reason marketing funnels work. The more someone spends, but doesn't quite get what they need, the more likely they will keep spending on the same stuff. I thought I was too smart for this, until I caught myself doing it, once. I was feeling a little desperate at the time, which is one reason why the following advice is so terrible...
  9. Don't get coach training. There's an old coaching guard out there that never got training, because there was none when they started coaching. Coaching scammers and internet marketers point to those veteran coaches as proof that nobody needs coach training. Why would they do that? Because a good coach training program will give you confidence, teach you what works, and warn you about what to avoid. Not good for those who want to prey on you. By the way, the ICF has found that coaches with training become successful more quickly, make more money, and are less likely to get discouraged and quit the profession. Good training is a lot less expensive than losing your shirt. And that brings us to our final bit of terrible advice...
  10. Don't get coach certification. Again, some coaches will angrily fight the idea that they need any type of credential. I suspect the anger is a cover for insecurity and more than a little paranoia. Because, once you're certified by a reputable organization, that fear tends to vanish, and because you've got a stamp of approval from a trusted source, that says you've got the right stuff. Will your clients ask you about it? Some will; some won't. Why lose even one client, because you didn't bother to get certified? According to the ICF, 84% of actual coaching clients say, coach certification is an important consideration for them. In some parts of the world, that percentage is even higher.

So there you have the worst possible advice for new life, business, and executive coaches.

If you don't have the training and certification you need yet, the ICF can point you to where to get it. And you can also get it here:

Check Out Coach Training Programs Here.

 

 

 

Topics: executive coach, coach training, Business Coaches, Life Coaches, Coach Certification, Thomas Leonard, becoming a coach

6 Requirements a Life Coach Must Meet to Coach Their Coaching Clients

Posted by Yvonne Box

Life Coach RequirementsAs a coach, you have both a fiduciary obligation and a duty of care to your clients, and those whom you come into contact with in the course of your work.  These are very important legal concepts that you may not have come across before. To the best of the writer’s knowledge, they apply in the same or similar way throughout the world.

The term ‘fiduciary’ (from the Latin trust and good faith), is a duty imposed by the law of equity (a branch of law relating to fairness), that relates to people who engage in a formal contract with others in roles such as advisors, attorneys/solicitors, coaches, consultants, partners, stockbrokers, etc.  (In the graphic above, the fiduciary obligation is represented by the smaller circle, because it only applies to people with whom you have engaged in a contract.)

It is designed to ensure that the client (who is usually paying for the service, although the client relationship also exists in unpaid situations), is able to rely on the advice, guidance and information given by the service provider (in this case the coach).

This reliance covers a wide range of issues, including the following rights of the client, which in turn form the obligations of the coach:

  1. to be able to rely on the coach acting entirely in the client’s best interests (to the extent that this may mean putting the client’s best interests ahead of the coach’s);
  2. to be treated entirely fairly;
  3. to maintain the relationship in strictest confidence;
  4. to have the coach disclose any conflict of interest that may arise during the relationship;
  5. to have the coach disclose any situation where the coach may not be able to fulfil their role effectively for any reason;
  6. not to have the coach take advantage of the client’s lack of knowledge or vulnerability to benefit the coach in any way.

Whatever you do in your client/coach relationship must be focused on the benefit for the client.  In the unusual situation where a conflict of interest between the client’s needs and your own needs arises, you must always put the client first.

While the fiduciary obligation is restricted to people who are in a contract of some sort, the slightly lesser duty of care applies to everyone with whom a professional or business person comes into contact in the course of their work, including people to whom you owe a fiduciary obligation.  (Duty of care is part of the branch of law known as the tort of negligence, and is also part of common law [that decided by courts].)  It is expressed as a moral duty to take reasonable care not to cause or permit ‘harm’ to any other person.

In the coaching environment, we have a duty of care to prospective future clients as well as current and past clients. We also have a duty to our colleague coaches, other professionals and people associated with clients, such as family members, employers, media, and the public at large.

Any assessment of whether a duty of care has been breached will usually take account of three specific factors:

  • In the United Kingdom, Australia and New Zealand (along with, I believe, many other developed countries), the basic test is the ‘reasonable person’ test. Would a reasonable person have acted in such a way, without first checking facts, or seeking further advice or information? 
  • What level of harm or damage has resulted from such action? (The higher the level of actual or potential harm that may arise, the greater the duty of care obligation.)
  • Were there any policy considerations or restrictions that should have alerted a person to a direction not to rely (partly or exclusively) on advice or information provided? (E.g. a disclaimer, warning, etc.)

Although these terms can at first seem quite confusing, they’re not actually hard to manage on a day to day basis.  Remember, if someone is your client, you have a higher level of obligation to them.  You must place their interests ahead of your own.  The duty of care is about not exposing people to risk.  Avoid this by using plain-language disclaimers or caveats, (both verbal and written, if necessary). 

This is a guest post by Certified Positive Psychology Coach® member, Yvonne Box. Yvonne_Box_-_headshot-1.png

If you would like to learn more about coaching issues like these, register for the upcoming Best Practices for Professional Coaches module. Click the big blue button to find this and other coaching training modules.

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Topics: life coach, coach training, coaching clients, coach

Positive Psychology Coach Training Video

Posted by Julia Stewart

Here's a great new video about positive psychology coach training.

It's by actor, coach, and host of "Marcus Recommends", Marcus Freed, SCM-CCC. He quotes positive psychology coaches, Valeria Pittaluga of Italy, Paula Facci of Brazil, and Jess Dods of the U.S.A.; about their experiences becoming certified positive psychology coaches.

If you want to quickly learn about positive psychology coaching, this video is packed with information in just over two minutes. Valeria calls positive psychology coach training a "brilliant opportunity" to learn about "healthy entrepreneurship". Paula mentions her increased confidence, "astonishing" results, and the "double digit growth" of her business. Jess says the results are "powerful and lasting" and he "highly recommends" this path to other coaches. Thanks to everyone who made this video possible.!

Enjoy the video here:

 

 

 

The training program these coaches took is the Certified Positive Psychology Coach Program. If you want to become a professional coach in today's market, positive psychology is you best bet because it is informed by science and it is flexible enough for customization for each coaching client. The program, itself, is customizable to your goals and timeline and it prepares you for the International Association of Positive Psychology Coaches' Certified Positive Psychology Coach® credential, the mark of professionals. Classes are a mix of live and video recordings so you can maximize your time and complete the program as soon as you want. Our pay-as-you-go approach makes this program affordable for nearly everyone. Visit the program page, download the Fact Sheet, Course list, and fill out the application. You can be on your way to becoming a professional positive psychology coach by next week!

 

Learn more about becoming a Certified Positive Psychology Coach here:

Learn More About Positive Psychology Coaching

Topics: coach training, Certified Positive Psychology Coach, video, Positive Psychology, positive psychology coaching, positive psychology coaches, positive psychology coach, positive psychology coach training

Coach Training Schools: How to Identify a Fake Coaching School

Posted by Julia Stewart

icf_tpss.jpg

After fifteen years in the  business of coaching and coach-training, I've seen my share of fake online schools. So when I stumbled across a "new" online school with a few tell-tale signs, I intuitively knew it was bogus. Just to be sure though (like any good coach), I checked to be certain. Yup, I was right the first time.

Unfortunately, there is seemingly no limit to the number of people who will spot something popular on the web and will try to scam the unsuspecting into sending money. Don't be fooled!

If you're wondering if a coach-training website, or any educational website, is legit, here's what to look for...

7 Clues a Coach-Training Website is Fake:

1. The site doesn't clearly indicate who owns it or runs it. This new site that I found just states, in the "About Us" section, that it's a membership site for people interested in positive psychology. Pretty sketchy.

2. It claims to be a university or graduate school, but the web address doesn't end with .edu or .org. Read number 4 for more about this. In the United States, there are specific laws about who can claim to be a university. Generally, a university offers many topics and awards degrees based an specific requirements. This one claimed to be a US organization, but didn't seem to fit the definition.

3. It claims to be a college or university in the United States, but it gives out diplomas. In the US, you get a diploma when you graduate from high school. If you go on to post-secondary school, such as a college or university, you earn a degree, certification, or certificate of completion, not a diploma.

4. It claims to be accredited by an official-sounding not-for-profit organization that is approved by the United States Department of Education, but the web address doesn't end with .edu (only educational institutions with this type of accreditation can use .edu addresses). This one made such a claim, but the address ended with .us. Curious whether there was any validity to the claim, I went to the Department of Ed. website and searched their list of approved agencies. Nope, not there.

A hallmark of fake schools is the claim of being accredited by official-sounding organizations that don't exist.

By the way, Department of Ed. approval is the gold-standard in university accreditation. However, legitimate coaching schools that claim accreditation are generally accredited by the International Coach Federation (ICF), which is not approved by the Department of Ed. ICF is a good organization. In fact, it is the oldest and largest such organization in the world. This type of approval or accreditation is the gold standard in coaching. You can trust coaching schools that are approved or accredited by the ICF. Just check the ICF's site to be sure.

5. Information about the courses and topics taught is scarce. This new site shares basic information that anyone can find with a quick web search on positive psychology and copy & paste it onto a fake site.

6. There are no trust marks or confirmation links on the site. Trust marks come from third-party organizations, such as the Department of Ed, or the International Coach Federation, or the Better Business Bureau. They usually include links to the accrediting site that confirm the school's claims and may even rate the school on trust and best practices.

7. Here's the scariest red flag: to join this new "organization" that I discovered, you're instructed to copy & paste their payment form into an EMAIL with your name, address, credit-card number, security code, and expiration date! No legitimate organization will EVER ask you to put sensitive payment information into an email.  Email is just not secure. My conclusion is that this site is designed to steal identities from people who are interested in positive psychology and that if you are foolish enough to "join", you will soon discover that your credit card has been maxed out. And because of the tell-tale "diplomas" mentioned on the site (#3 above), it is likely outside the United States, even though it claims to be "American". It's difficult, if not impossible, to catch international scammers, such as these.

So How Can You Find Trustworthy Coaching Schools?

There are many good coach training schools, but Google isn't the best way to find them. Use the ICF's Training Program Search Service (TPSS). They have a huge number of approved and accredited coaching schools to choose from that they have already vetted for you.

Looking for an ICF Approved Coach Training Program?

The Certified Positive Psychology Coach® program approved for 125 ICF hours. Check us out at the ICF TPSS under the following name:


Julia Stewart Coaching & Training LLC, DBA: School of Coaching Mastery
.

ICF Approved 125 hours

Or go here:

Become a Certified Positive Psychology Coach

Topics: coach training, ICF, Certified Positive Psychology Coach, Life coaching school accreditation, coach training school, Positive Psychology

Life Coaching vs. Psychotherapy: What's the Real Difference?

Posted by Julia Stewart

therapy-cartoon

What’s the difference between life coaching and psychotherapy? This is a common question from new coaching students. And that’s a good thing; it suggests they really care about providing an ethically and legally sound service.

And if you’re thinking about hiring a life coach or therapist, you certainly want to know the difference. I hope this article is helpful to both coaches and clients and maybe even to therapists.

Fifteen to twenty years ago, when coaching was still new, life coaches were sometimes accused of “practicing therapy without a license”. But today coaching is well established as a separate, if confusingly similar, profession.

And it’s no surprise people confuse psychotherapy with coaching. Both professional services involve personal development and are usually delivered in one-to-one or small-group conversations. But beyond that, they’re practiced in a huge variety of ways and there is quite a bit of overlap. It’s worth noting also that definitions of therapy and coaching vary somewhat around the world.

It sometimes seems nobody agrees on the real distinctions between life coaching and psychotherapy.

For instance, last Friday I read a blog post that defines positive therapy, a type of psychotherapy that that uses positive psychology interventions, this way: “It’s about shifting from today’s accepted standard of ‘doing OK’ into the fullness of our human potential and flourishing.” That’s an excellent definition of coaching.

Which reminds me of something fellow coach, Barbra Sundquist, once said (paraphrased): The problem isn’t that coaches are doing therapy; the problem is that therapists are doing coaching!

So okay, enough with the problem. Let’s get to some answers.

Rather than just present my own opinions, I did a little research (Full disclosure: I will never-the-less present my opinions further down).

One of the best-known articles on coaching vs therapy is in Choice, a popular coaching magazine, written by Patrick Williams, who specializes in teaching coaching skills to therapists. This seems like a good place to start.

Williams’ distinctions between life coaching and therapy are very similar to what I was taught in coaching school fifteen years ago and I mostly agree.

To paraphrase Williams, therapy deals with dysfunction and trauma. A therapist diagnoses the problem and uses their expertise to promote healing. Emotions are seen as symptoms. Progress involves exploring the past and may be slow and painful. Meanwhile, coaching clients tend to be healthy and are a looking to upgrade good to great. Coaches don’t diagnose illnesses and healing is not the objective. Emotions are normal. The coach is an equal partner with the client; focus is on the present and future; and progress tends to be quick and enjoyable.

Pretty straight forward, huh? Only, increasingly, I’ve noticed therapists challenging these distinctions rather vociferously. Some say therapy clients can be healthy to begin with, that focus doesn’t have to be on the past and progress can be quick and even enjoyable. So are they doing therapy or coaching?

Some say it doesn’t matter.

There’s an amusing article on this topic in Psychology Today by Michael Bader. I say, “amusing”, because I enjoy folks who have the audacity to challenge the status quo. Bader’s subtitle is, “Coaches and therapists make too big a deal about their differences”.

I agree. Up to a point.

Bader says he chooses his tools according to what individual clients need. If they need to delve into the past, he goes there; if they’re ready to move ahead quickly, he assists. That to me sounds like someone who’s mastered his craft and can easily improvise, as needed. Whether you work with a therapist or a coach, choose a master, if you can.

Bader goes on to say the only true difference between therapists and coaches is that therapists understand why coaching works, but coaches don’t understand why therapy works. I’d challenge that. Well-trained coaches understand very well why either works.

Here’s my opinion on the real difference between life coaching and psychotherapy: it all boils down to responsibility. And that matters. A lot.

In nearly every country on the planet, governments hold psychotherapists responsible by requiring them to meet educational and licensing standards. This is appropriate, because people who seek therapy often are significantly distressed and may be somewhat impaired in their judgment. They seek the expertise of therapists to help “fix” whatever they perceive is wrong.

On the other hand, in virtually every country on the planet, governments do not require specific educational and licensing standards for coaches. This too is appropriate because coaches don’t fix anyone. We specifically work with clients who are healthy enough to take full responsibility for their lives and simply want a partner who, for a limited time, will assist them to make big changes. Coaches may be experts in transformation, but their clients are experts on their own lives. Putting clients in the driver’s seat is, itself, transformative.

A good therapist is an expert who plays his cards well. A good coach may also be an expert, but he lays all his cards on the table and invites the client to choose which ones to play.

This doesn’t mean coaches aren’t responsible for anything. Chiefly they are responsible inviting their clients to be great. They also have a responsibility to distinguish themselves from therapists, because they aren’t legally sanctioned to practice therapy. This is more challenging as therapists move closer to coaching.

And it’s not surprising that more therapists are taking a coach approach to therapy, because coaching has been tremendously successful.

But for the record, regardless how therapists define themselves, coaching does NOT focus on dysfunction, diagnosis, symptoms or the past. It’s about healthy people being their very best. Being responsible is way easier when you're at your best.

That said, an ethical coach will observe when a client needs therapy instead of, or in addition to, coaching and will recommend accordingly. In my opinion, a good therapist will observe when a client is ready to take greater responsibility for their own life and will recommend coaching, if that’s what’s best.

So if you’re thinking of working with a life coach or a psychotherapist, ask yourself how distressed you are currently and whether you want someone else to take responsibility for helping you progress, or do you want to be responsible for your own life and want a partner who facilitates your greatness.

If you’re thinking about becoming a life coach or psychotherapist, ask yourself: Do you want to be an expert who is responsible for your clients, or do you want to support clients who are responsible for themselves?

So what say you? Am I full of hogwash or do you agree that responsibility is the key difference between life coaching and psychotherapy? I’d especially like to hear from therapists and counselors who are studying at School of Coaching Mastery.

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Topics: coach training, become a coach, Certified Positive Psychology Coach, Life Coaching, Positive Psychology, positive psychology coaching, life coaching vs. psychotherapy

Positive Psychology Coaching: How Do You Define Happiness?

Posted by Julia Stewart

Happiness_Big

I was asked recently to define "happiness" and had to ponder a bit.

A Google search, "happiness definition", gave Google's definition at the top of search results as: 

"The state of being happy".

Google, I think we can do better.

Most other definitions of happiness seem to involve nice feelings, such as joy, contentment, delight, and pleasure. Most of us know this kind of happiness when we feel it, so maybe it's no surprise that many writers on positive psychology don't bother to define it, even though their interventions supposedly will make us feel happy.

Yet thinkers since at least Aristotle's time have disagreed over the meaning of happiness, so it may be that defining it is more important than we assume. Also, there are positive psychology researchers who must define happiness specifically in order to measure it. Their definitions don't always fit mine.

So what is happiness, anyway?

My definition involves components of happiness. So it's more than a mere definition; it's a road map of sorts for finding happiness. See what you think.

First, what happiness isn't.

Sustainable happiness doesn't come from getting what you want. Those feelings always wear off, usually pretty quickly. On average, people who look enormously successful on the outside aren't happier than the rest of us. In fact, they are often miserable.

And what many people think is happiness really isn't.

It's closer to what I would call, "relief". Relief from negative feelings, such as fear, anxiety, frustration, loneliness, or dread feels way better than being caught up in those feelings. Plus, in the absence of negative feelings, many people allow themselves to enjoy life for a bit. Unfortunately those times often come in short supply. Relief, however, is an important component of happiness, a gateway, so to speak.

Relief comes from getting your needs met. Needs include physical stuff, like enough rest and the right food, but they also include emotional needs, such as belonging, safety, achievement, and social support. Virtually everyone has unmet needs, but individual needs vary from one person to the next.

One strategy for freeing oneself from most negativity is to simply get your needs met "once and for all", as Thomas Leonard used to say. Most people think that isn't possible, so they go through life hoping to get their needs met as if they have no control over the process. Hope is not a strategy, however.

Savvy coaches know that meeting needs is surprisingly easy and that the relief clients feel when their needs are met frees up energy to build a life that is truly wonderful. So meeting needs is the first step toward happiness, the gateway on my road map to happiness.

Then there's the idea of ease and engagement that many people believe is part of happiness. We've all had happy experiences in which we got to do things "our way" and it felt way better than having to do them someone else's way. That's one reason so many people dream of being their own bosses. And if you have a hobby, probably you've enjoyed moments when time just flew, because you were having fun. 

Ease, engagement, fun and tempus fugit are all outcomes of using what positive psychology coaches call, strengths. Everybody has skills or talents that allow them to do things easily that might be hard for the rest of us to do. Like needs, strengths are individual. Help someone discover theirs and assist them in finding ways to use them and you'll help put them on the road to happiness. You'll also free up energy that they might have wasted trying to do things someone else's way. That means more energy is available to create a wonderful life.

So what makes life wonderful?

Everyone can think of people, experiences, or things that help to make life more wonderful. Usually there's an underlying reason why, to one individual, family feels like the most important thing, while travel, for instance matters most to someone else. Finding that underlying thing can transform life, but most people never do. What I'm talking about is what effective coaches call, "values". They are perhaps the most important coaching topic, of all.

Yep, everyone's values are a bit different, just as everyone has different needs and strengths. Values are what matter most to us and living your life expressing what's most important to you is marvelously fulfilling. It has an additional element of service to it, whether intentional, or not. So if you keep a lovely garden, because you value beauty, everyone who sees your garden benefits. Or if you work hard at your job, because you value diligence, both your employer and customers of your employer benefit. Sometimes you may intentionally serve others, other times service might just be accidental, but either way, you are serving the larger good. That gives meaning and purpose to your life, while making the world a bit better for everyone else.

Service, meaning and purpose are the road to lasting happiness, but most people need help identifying their values and designing their lives around them. In fact, most people mistake their needs for their values and take their strengths for granted. Too bad.

So my road map to happiness is this: free yourself from chronic negativity by getting your needs met. Discover your strengths and use them in as many ways as you can to enjoy more fun and ease. In fact, use  your strengths to get your needs met and express your top values for relief from negativity, more energy and fun, as well as a deep, fulfilling and abiding sense of happiness.

That's what I call happiness.

If you're a coach (or want to become one) and you're curious how you can help others get their needs met, activate their strengths, and express their values, you'll love the upcoming Coaching Values, Needs, and Strengths module at SCM. You'll become a much more efficient coach, learn how to use assessments to help your clients more quickly, and earn a certificate of completion, all in just four weeks.

Click the button below to learn more and/or register.

Register: Coaching Values, Needs & Strengths

 

 

 

Topics: coach training, Certified Positive Psychology Coach, Positive Psychology, positive psychology coaching, Strengths, Needs, Values, happiness,

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