Coaching Blog

Since today is Valentine's Day, I thought you might enjoy some fun facts about love and positive psychology researcher, Barbara L. Fredrickson's new book,Love 2.0: How Our Supreme Emotion Affects Everything We Feel, Think, Do, and Become , is loaded with never-before-heard-of facts about love, romance, health and success. So pull up a chair, grab a loved one and have fun!

Okay first, this is science, so we need to define our terms. But rest assured, these are fun terms!

Barbara is the researcher most associated with the Positivity Ratio (Quick: go measure yours here. Then come right back for more cool stuff.) Basically, the Positivity Ratio says if your positive thoughts and feelings (a.k.a. positivity) out number your negative thoughts and feelings (a.k.a. negativity) by a ratio of at least 3 to 1, you'll likely flourish, rather than languish. The upward limit is around 11 to 1. Poliannas don't flourish.

Why do folks with strong Positivity Ratios thrive? Because, according to Fredrickson's research, positivity broadens your perspective so you notice more opportunities (Funny,  Thomas Leonard said 15 years ago that's how Attraction works! I'd like to suggest that positivity is highly attractive). Positivity also helps you build resources such as, values, strengths and skills, that assist you even in tough times, which creates longer-term resiliency. That's her "Broaden and Build" theory.

Barbara has recently shifted her research to shared positivity, which she terms, "Positivity Resonance" or "Love 2.0". Love in the English language is an extremely broad term. To measure it, she had to define love very narrowly. Keep that in mind, while reading the fun facts about Love 2.0, below. Her definition for positivity resonance is limited to positivity that is shared by people face-to-face or in physical contact.

 

"Love is our supreme emotion that makes us come fully alive." - Barbara L. Fredrickson

 

Here are twenty-five fun facts about Love 2.0:

1. "...love, and its absence, fundamentally alters the biochemicals in which your body is steeped."
2. Love is a momentary state that can pass between strangers who share a mutually positive experience together.
3. Love is a skill that can be learned which impacts the expression of your genes.
4. "The sheer complexity of love's biology is reason enough for awe."
5. When you learn to prioritize love, you actually get more value from it and become resilient faster.
6. Love literally changes your mind and enables you to see others wholeheartedly, helping you transcend your usual ego perspective.
7. Love is the arising of three events: shared positive emotions, sychrony between you and another's biochemistry and behavior, motive to invest in each other's well-being.
8. Other positivity emotions are not mirrored back in this way.
9. Love reverberates between people and belongs to all parties involved.
10. Safety is a precondition for love.
11. People who suffer from anxiety, depression, loneliness and low self-esteem; have a limited ability to experience love 2.0.
12. Eye contact is a potent trigger for positivity resonance.
13. You can experience some of the positive effects of love 2.0 while alone, when thinking about a loved one for instance, but the effects are diminished.
14. Love impacts your body on the cellular, even molecular level.
15. Love physically impacts your brain's development, causing you to experience more positivity and less anxiety.
16. Love 2.0 triggers cascades or oxytocin, sometimes called, "the love hormone".
17. Oxytocin is the lead chemical in the "calm and connect" function; it literally reduces stress.
18. Oxytocin appears to make people more intuitive about others.
19. Love increases "vagal tone", which your doctor can measure to predict the likelihood of your having a heart attack.
20. People with higher vagal tone regulate glucose levels and inflammation, as common denominator in many diseases, including diabetes, heart disease and cancer.
21. Vagal tone can be improved with training with positivity resonance. 
22. "In the very moment that you experience positivity resonance, your brain syncs up with the other person's brain."
23. The effects of love can be carried to you by a person's voice.
24. "Brain coupling" occurs between people who are experiencing positivity resonance and in some cases, you begin to anticipate the other person's thoughts, feelings and words, rather than just react to them.
25. The causal arrow runs in both directions at once and drives self-sustaining trajectories of growth.

 

 

There are almost as many coaching specialties and niches as there are professional coaches and longevity coaching is a niche with legs.

What does a longevity coach do? This is lifestyle or personal development coaching with a focus on the lifestyle choices that support a longer life. Perhaps even more importantly, a longevity coach can help clients make choices that lead to greater freedom and happiness in old age.

In addition to coaching around diet, exercise, relationships and stress reduction, don't forget the importance of financial planning for happier senior years. Speaking of which, to coach in these areas, you really need some expertise. For both ethical and legal reasons, you need to be qualified to advise clients on physical and mental health, the law, and on finance.

Curious what it takes to live to be 100 years old? See the infographic  from howtobecome.org below. Perhaps Centenarian Coach will be the next big niche!

Thinking about becoming a coach?

Guest post by Coach, Angela Goodeve, CCC. Angela is a member of School of Coaching Mastery's Ultimate Coach Training Program. Visit Angela's blog here. Angela is a contestant in the Best Coaching Blogs 2012 Contest.

Ok, Spiral Dynamics Coaching is a little complex, so if you are in a light mood, or it starts giving you a headache, you may want to bookmark this post until later!!!

When I first started leaning about Spiral Dynamics at School of Coaching Mastery, my first reaction, like many others, was “huh??”; My second reaction was “hmm, this is interesting…”; my next was “wow, this is REALLY interesting”; and my next was “Why haven’t we heard of this before???”.

I have a four-year degree in Psychology, have attended many educational conferences, and have been into personal development for a very long time, but not once have I heard of Spiral Dynamics until studying it at School of Coaching Mastery, at least not in a meaningful and detailed way!

 

This is what I have learned so far about Spiral Dynamics:

• Spiral Dynamics has been used with individuals; governments; and in marketing, and has been beneficial in all of these settings;
• This psycho-social-spiritual theory was first proposed by psychology professor, Clare Graves, PhD, in the 1950’s, and has been referred to as the “The Theory that Explains Everything” by MacLean’s magazine.  It was later clarified by Dr. Don E. Beck and Dr. Christopher Cowan in their seminal book, Spiral Dynamics, Mastering Values Leadership and Change; and
• The theory combines biology, psychology, and sociology in trying to describe differences in human thinking and behavior.

So, what IS Spiral Dynamics???

Spiral Dynamics describes human thinking in terms of an evolution of individual and societal value systems.  According to the theory, each individual, culture, and society follows a succession in levels of thinking, that are characterized at each stage as a different value system that guides not only the person’s thinking, but their behavior, and their interaction with others, and the world around them.

Each stage, for simplicity, has been organized into a color system that describes different value systems and ways of thinking. 

 

The key things to remember when learning about these value systems and stages are:

• There is no “right” or “wrong” way of thinking;
• That the world needs people who think at different levels along the “spiral” to survive;
• When we move on to the next “stage” we integrate the values of the previous “stages” so that we can utilize them if needed;
• A person, culture, or society can “spiral” back to a previous stage in certain circumstances, and may become “stuck” at an earlier way of thinking;
• Lower levels are not aware of the existence of the higher levels;
• Individuals and Societies are best served by leaders, including coaches, who are thinking at the higher levels, who can recognize others at different stages along the “continuum”, and use this knowledge to help solve issues according to the applicable ways of thinking, or value systems.

The “stages” are as follows (they will be described in terms of the individual for simplicity):  

• Beige – At this stage, the individual’s mainly thinking of survival, much like an infant ‘s physical concerns and biological needs;
• Purple - The individual sees the benefits of a Family/Tribe, and safety and security in numbers.  Much like a toddler they are influenced by ritual, and believe in the “guidance” of their “Chief”, or Parents.
• Red - This stage is very egocentric, and adheres to the principles of:  dominance, power, and control, much like teenagers typically assert themselves;
• Blue - Sees the world, and interacts with it, according to rules and authority that they believe brings stability, order, and meaning;
• Orange - Evolves in their values and thinking towards achievement, competition, and success.  They thrive on opportunities, and are driven to a “better way of living”.
• Green - Is concerned with humanity, love, harmony, and purpose (think 60’s hippy!!)
• Yellow - Places high value on flexibility, independence, and a certain knowing about themselves.  They care less about what others think, and more about doing what one chooses, an existential way of being.
• Turquoise - Is a more holistic way of thinking, in terms of consciousness, life force, and the “global community”.

So, what does this all mean to coaches, and how is learning about this going to benefit us in terms of our interactions with, and understanding of others?

For one, it reminds us that we are all individuals, with different value systems, ways of thinking, and different ways of interacting with the world.  It therefore follows that we cannot assume that any individual does, or should think the same way we do.

Knowledge of this theory can also help us in coaching and communicating with others, whether it is on an individual level; through professional coaching, via marketing; or in a more global sense.  If we can understand where another person is coming from in term of their values and thinking, then we can tailor our communications to that person, audience, or community to foster a stronger connection.

As Coaches, if we can understand where our Clients are coming from in terms of their values and thinking, we can help them find solutions that are appropriate for them, and that will resonate with them much better!

Since this is a pre-pre-101 to Spiral Dynamics blog article, you may want to visit some other sites to read more about it:  I found this one helpful in deepening my understanding.

You can also take the Introduction to Spiral Dynamics for Coaches at School of Coaching Mastery.

If you have heard about Spiral Dynamics, I would love to hear your comments!  Let’s get the discussion going!

Peace and Love,

Ang :)

School of Coaching Mastery teaches a Spiral Dynamics course tailored to the needs of business and life coaches. It's part of the Ultimate Coach Training Program:

Saturday, I attended an all-day seminar with Marianne Williamson, the best-selling author, speaker and spiritual teacher who popularized the profoundly mysterious Course in Miracles that thousands of spiritual seekers have studied.

The Midwestern New Age community was out in force for the event (Conversations overheard in the ladies room could have come straight out of Shit Life Coaches Say.)

Life coaches can be pretty New Age-y, especially when they are new. But what I like about Marianne is that she's the real deal. Instead of dressing in flowing tie-dye and spouting the latest spiritual-sounding gobbledygook (I'm totally downloading!) She's dressed in a simple pantsuit and not afraid to use some hard language.

Those who are truly evolved tend to be more  bracing than comforting. They aren't particularly warm and fuzzy. Marianne's a great example. She ended her 8-hour seminar with, 'God bless you. Now go kick some ass!'

High points of the event:

• Marianne told us all of our problems are directly related to what we're not giving. An African American woman raised her hand and said her problem was having to live with racism and she didn't see how that was about what she hasn't given. Marianne could have told the woman that her problem was that she hadn't forgiven. Instead she commented that racism continues in America because there's never been a national atonement. So she asked all black Americans to stand up and a white American stood with each. Each white American asked for forgiveness and each African American gave it. That's a healing conversation if ever there was one. There were many tears. Some were mine.
• She said it's easy to make fun of the consciousness movement, because since it avoids the negative, it lacks gravitas. We need to focus more on what's not working and take responsibility for it (again, every problem is about what you're not giving). Reminds me of what another bracing spiritual teacher, Andrew Cohen, says in his book, Evolutionary Enlightenment, that we need to notice everything and avoid nothing. Otherwise, we're choosing not to evolve. (So all you coaches who avoid the news, if you want to evolve, or not be made fun of, you need to stop avoiding what's going on.)
• You know that famous quote from the Dalai Lama about how, 'The world will be saved by the Western woman.'? Marianne's reply, 'Do we really need a man to endorse that?'
• She said if Western women cared as much about the world as they do their careers, 17,000 children wouldn't die of starvation everyday.
• She told us that it's easier to teach political skills to conscious people than it is to teach consciousness to politicians. Therefore, it's our responsibility to get more politically involved (She'll be teaching a course on how to do that in November).
• When someone stood up and asked her to run for President, she said she can better serve by helping other conscious people run and that's what she's working on.
• Kick ass, indeed!

By the way, I lunched with veteran coaches, Joanne Waldman, Kristi Arndt, and  Lynne Klippel. None spoke a single New Age syllable.

Become a master coach...

 

What should every life coach (and business coach) know?

Coaches are in the business of change and creativity. Namely, our clients want to create change in their businesses and lives.

So why should a business or life coach understand vulnerability and shame? Because they have everything to do with creating change. In fact, if your clients didn't fear vulnerability and potential shame, they might not need a coach.

Watch researcher Brene (rhymes with Renee) Brown's highly entertaining TED Talks on Vulnerability and Shame. And learn why one of your most powerful coaching tools is your own vulnerability. Call it, The Me-Too Factor.

Thanks to Life Coach, Traci McMinn, CCC, CGC; and Business Coach, Mattison Grey, MCC; for sharing these.

Yesterday, I received a letter in the mail congratulating me on my new BCC (Board Certified Coach) credential from CCE (Center for Credentialing and Education).

 

It was nice to get, but no surprise.

CCE, a non-profit which has been certifying a variety of counselors for years, recently stepped into the realm of business, executive and life coach certification, with this impressive-sounding new credential. But any executive, business or life coach who was previously certified by the ICF or IAC and who could demonstrate that they already have coach-specific training, got grandfathered into the BCC for $100. The only catch was that we had to take a norming exam to help CCE establish appropriate exam questions for future coaches who test for the BCC.

Even though I have reservations about the new BCC life coach certification, I decided to take the plunge and get it for the following reasons:

• Life coach certifications from independent certifiers are generally the most respected in coaching, because with no regulation, some coach training schools (at least the ones that are disreputable) sometimes have very low coach certification requirements (or no requirements other than a fee). 
• I think competition between independent certifiers is good for coaches, their clients and the coaching industry, because it forces the certifiers to listen to us and upgrade their services in order to stay relevant. So a new independent coach certifier may be positive for the profession.
• At this stage of the game, no single life coach certification organization is the recognized leader, worldwide. The ICF claims this distinction, but most coaches do not agree, especially in fast-growth markets, like Asia. So it may be a good idea to be certified by more than one independent coach certification organization.

That said, I have plenty of reservations about the new Board Certified Coach credential and may not use 'BCC' after my name in most situations - at least not yet. Here's why:

1. As one of my colleagues, who is certified by both the IAC and ICF, recently commented, a certification from an organization that mainly certifies counselors may further confuse the public about the difference between coaching, therapy and counseling. Appearances to the contrary, business and life coaching are completely different from either counseling or psychotherapy. Coaching is based on different paradigms and does not target clients who are mentally ill or in crisis. A decade or so ago, when I became a coach, the profession of coaching was under attack by psychology professionals, who claimed we were practicing therapy without a license. Then a landmark lawsuit in the state of Colorado established life coaching as a separate profession from psychotherapy.  Furthermore, the reason coaching is still not legally regulated anywhere is because coaches don't work with vulnerable populations. Since that landmark case, therapists and counselors have jumped on the coaching bandwagon in large numbers, because they aren't hamstrung by regulations, they've seen how effective coaching can be and because they can charge more for it. As another coaching colleague commented: The confusion between coaching and therapy isn't because coaches are practicing bad therapy; it's because too many therapists are practicing bad coaching. One of the reasons I decided to get the BCC anyway, is so I can watch from the inside how CCE's influence plays out and can speak up as needed. If CCE does its job well, it could actually cut down on the confusion and erroneous assumptions that counselors and therapists sometimes make when they hang out their coaching shingles.
2. CCE bases the BCC credential solely on college degrees, coach-specific training and passage of a multiple-choice test. Reputable life coach certifications always require demonstration of coaching skills. Why? Because unlike virtually any other profession, including counseling and psychotherapy, efficacy in business and life coaching is not based on expert knowledge, but on the skill of assisting coaching clients to leverage their own knowledge, thoughts, actions, gifts, etc. In other words, coaching is a skill set, not a knowledge base. A degree has little or nothing to do with competency in coaching. Coach training is a very good thing, but doesn't automatically ensure a skilled coach.  And multiple-choice tests measure knowledge, not coaching skills. To get my stamp of approval, CCE needs to add an oral test to their certification requirements.
3. CCE claims its multiple-choice test is the first scientifically-based measurement of coaching knowledge, but is it really? The 'science' is based on the answers to test questions that coaches who are certified by the 'less scientific' IAC and ICF gave on BCC norming tests. In other words, it's piggy-backing on knowledge collected by thousands of non-science-based coaches and calling that scientific. In any case, one of the reasons coaching has rocketed to the forefront of human development is because coaches have been free to mix findings from neuroscience and positive psychology with ancient wisdom traditions, plus their own insights and intuition, to create new approaches to human growth. Science is good, but results are what matter.
4. CCE claims to be the first certifier of coaches that is itself 'accredited'. That's good, but it may not mean what you think. Usually, when we talk of accreditation in education, what we're referring to is the 'gold standard' in accreditation, which in the United States (which influences education around the world), means that your educational institution is accredited by a not-for-profit regional accrediting agency that is in turn, approved by the U.S. Department of Education. CCE is not accredited by such an agency. I tried to trace its accreditation back to the USDE, but only got as far back as an agency that accredits engineers (not exactly related to coaching). To my knowledge, no independent coach certifier, nor educator of coaches, possesses the gold standard in accreditation. That doesn't mean they aren't good, it just means they don't have the ultimate stamp of approval in education. (Beware though, of phony 'associations' that are invented by un-scrupulous 'coaching schools' or more-aptly, certification mills, just so they can claim to be 'accredited' by somebody.) CCE's accreditation doesn't make it a better source of life coach certification. In fact, they may not understand the profession of coaching as well as either the ICF or IAC.
5. There has been some suggestion (unconfirmed) that the CCE may require its Board Certified Coaches to administer a psychological profile that measures the mental health of new coaching clients, in order to refer them out to psychotherapists. This would be no more appropriate than requiring Certified Financial Planners to test the mental health of their clients (after all, behavioral economics is the latest hot specialty for therapists), or requiring bartenders to test their customers for alcoholism (shouldn't some of those barflies be in rehab?). I know many psychologists believe 90 - 100% of all people are at least neurotic and could benefit from therapy, but coaches aren't in the mental health business, are untrained in the area of diagnosis and in many locations it would actually be illegal for an untrained professional to try to diagnose a mental illness. What coaches are responsible for is helping their clients reach the clients' desired results. If coaching isn't effective in reaching those results and the coach suspects psychotherapy could help, they can best serve their clients by sharing that observation and declining to waste the clients' money by continuing the coaching. But coaches testing for psychopathology? That won't serve coaching clients (but might serve counselors and therapists), because the real test of whether coaching will 'work' for a client is not the client's diagnosis, but whether the client is ready to take full responsibility for their own life. If it comes between keeping my BCC or succumbing to a requirement to administer  psychological tests, I may give up the credential and I'm sure I'm not alone. But I am so far taking a 'wait and see' attitude towards this.
6. CCE's ethical standards for BCCs are more appropriate for counselors and therapists than for life coaches. That's not automatically bad, but suggests that CCE itself, is confused about the differences between counseling and coaching. Here are SCM's ethical standards.
7. The BCC hasn't yet stood the test of time. Thus far, the Board Certified Coach credential is not widely recognized, nor is it the the gold standard in coaching. For the time being, I would recommend the BCC only as a provisional certification, on the level of the ICF's ACC (Associate Credentialed Coach), that a new coach might want, while they work toward a more recognized coach certification.

What do you think? Share your comments and concerns about the new Board Certified Coach credential in the comments area below.

One Million Master Coaches Worldwide? It has a nice ring, doesn't it?

 

But what does One Million Master Coaches mean? Better said, what WILL it mean when there are one million master coaches in the world? That's my question and it IS a question...

I'm hoping to pique your imagination and find out what you think one million master coaches will mean when it becomes a fact and not just a fantasy. Here's why...

The growth of professional life and business coaching has been so strong over the past 20 years, that it's really a matter of time, probably a few decades, before we reach one million coaches around the world.

But business and life coaching aren't just growing in numbers, the skill level of coaches is also skyrocketing. What was considered master coaching a decade ago is not outstanding any longer.

So by current standards, not only will we have a million coaches worldwide someday, but we will have a million master coaches worldwide. What difference will that make to the world, to coaching clients and to coaches, themselves?

One Million Master Coaches Worldwide...

• will mean one coach for every 7,000 people on the planet
  
• will mean coaching will saturate currently underserved areas, like South America and Africa
• will mean the economics of coaching will change - but how?
  
• will mean people everywhere will have access to personal empowerment, growth, achievement and fulfillment
• will mean billions of people will operate far more effectively in their lives and businesses
• will mean people will think at a level that can (easily?) solve many of today's most vexing problems
• will mean a global transformation that is (almost) unimaginable
• will be a game-changer for sure

 

What else will one million master coaches mean...to you? to the coaching industry? to the world? Add your comments below... No idea about one million master coaches worldwide could possibly be too wild...

Want to know what kind of salary a life coach makes?

I wrote about international coaching salaries in the 2012 Trends in Business and Life Coaching post, based on the new ICF coach survey, which sheds light on the parts of the world where coaches earn the most. But a Sherpa Executive Coaching Survey of international coach salaries just came out, so here's some new info, broken down by type of coach.

It's important to note that executive, life and business coaching incomes vary wildly, (anywhere from free to thousands of dollars per hour) so these averages may not represent what most coaches actually make. However they do offer some clues.

Average coaching salaries according to Sherpa:

• Executive Coaches make $325 per hour
• Business Coaches make $235 per hour
• Life Coaches make $160 per hour

What's the difference between a life coach, a business coach and an executive coach? Sherpa's definition of an executive coach is someone who coaches executives on behavioral issues, which basically means an executive coach is a life coach for executives.

I take issue with Sherpa's definition that business and life coaches are consultants and advisors. Real coaches are neither consultants, nor advisers. Real coaches help their clients think and act more resourcefully, resulting in personal growth and achievement and for that reason, coaches usually make a lot more money than consultants or advisers.

In my experience, new business and life coaches can charge $100 - 200 per hour and veteran coaches with established results can often charge $250 - 600 per hour. What makes the difference is the skill of the coach and who they coach.

It's pretty extraordinary that someone who coaches by phone in their jammies from their home office could charge more than a Park Avenue lawyer, but it happens - if their clients get incredible results and can afford to pay for them.

Here's how: most successful coaches only have a few clients. According to Sherpa,  coaches average between 6 and 6.5 clients per week. When you only coach a few clients, you can be at your best virtually all of the time, which makes it possible to give incredible service and results. That's when you can charge a lot.

So average annual incomes, according to Sherpa, range from $55K to $116K. That's pretty close to past ICF survey averages for a life coach (or business or executive coach) salary.

Learn more about life coach salary rates and how to set your own coaching fees:

 

Once upon a time, in a land far far away, where everything always looked as it should, if you hired a life coach, s/he was most likely older than you. Prevailing wisdom said more experience meant greater wisdom and that's what you want in your life coach, right? Maybe.

In the world I live in, life coaches come in all ages and aren't necessarily all sages. Does that even matter?

At left, is Life Coach, Traci McMinn-Joubert, CCC. She's one of the many under-forty coaches who studies at School of Coaching Mastery and who hold their own with most of us older coaches. Apparently, that's surprising to a lot of people, including some coaches.

For instance, yesterday, the New York Times ran an article called, Should a Life Coach Have a Life First? about the growing trend toward younger coaches in this profession. I found the online comments on this article more interesting than the article, itself. They're loaded with misconceptions and skepticism from folks who aren't sure what life coaching is but suspect they don't like it, plus the occasional plug by an actual life coach that tends to seem self-serving. So I thought I would try to help clear up the confusion. Here goes...

1. One reason younger coaches do well is that life experience is only a fraction of what life coaches offer. As I tell my students, advice is the least of the deliverables you have to offer your clients. Coaching is far more than that. Author, David Rock, says life coaches help people think better. That might not sound like much, but if you need to make life-changing decisions, having someone help you think better is priceless. And that pretty much explains  why coaches command such high fees when everyone knows that advice is free.

2. Another reason is that experience is relative. Clients hire life coaches who are on a similar path, but further along. If you just graduated from college, for instance, and want a coach who can help you make that enormous transition from student to full-fledged adult in today's world (that's a big need), it makes sense to hire a coach who's a few years older than you, rather than someone your grandma's age.

3. A third reason younger coaches do well is that experience has a short shelf life in today's world. Maybe you have awesome experience on how to climb the corporate ladder from the 1960's through the 1990's, but you struggle with social media, smart phones, apps and tablets. If so, then you may not understand the culture, much less have the skills needed by today's workers, who are intra-preneurial and know that there's no gold watch, nor life-long pension waiting for them.

Let's face it, young coaching clients are an ever-renewing potential source of business for life coaches and some of them want young coaches who they can relate to.

Then again, Baby Boomers are still asking themselves questions like, "What do I want to be when my children grow up?" And in some cases, older coaches are the ones who can help middles-aged clients make better choices that lead to happier lives (another big need).

The real issue isn't how old your life coach is, but how much 1) personal development, and 2) coaching skill, they have under their belts. Too little personal development and their egos and issues will get in the client's way. Too little coaching skill and their clients' thinking and behavior won't be impacted enough to make a difference in their lives.

Rather than choose your coach based on age, I'd suggest you ask the following two questions:

1. Did someone you know and trust highly recommend a life coach who helped them achieve something that you want? Don't hire a coach just because his/her age is appropriate or marketing is convincing. Look for outside evidence of results.

2. Does your life coach have substantial coach-specific training (not just a related degree) and/or a certification from the IAPPC, IAC or ICF? Unless your coach has been at it for 20+ years, they need to be well trained and certified.

A good coach doesn't have to have both of the above, but they probably have at least one.

Here's my last thought on age and coaching, for whatever it's worth. In my twenties, I personally, would have made a lousy coach. I was too immature and had too many issues to work out. Not everyone improves with age, but I suspect that, like me, many coaches do.

What do you think? Should your life coach be older or younger?

If you want to become a certified coach and you're ready to get started, consider the Certified Positive Psychology Coach Program which leads to IAPPC certification. Our students range in age from their twenties to their seventies.

Find out all about it here:

 

I finally have an answer for you to the age-old question: Which is more effective, coaching by telephone or coaching in person?

The coaches who prefer coaching in person, invariably assume their way is better. Those of us who prefer to coach by telephone sheepishly counter that coaching by phone seems to work just as well.

But is telephone coaching really just as good as coaching face-to-face?

After all, we've all read the scientific estimates that up to 90% of the information we receive in a face-to-face conversation is visual, not verbal. So how can telephone coaching possibly work as well as face-to-face coaching?

And from another perspective, face-to-face coaches often brag that they make more money per hour, but do they really? Yes, telephone coaches charge their clients on average slightly less per contact hour, but they also spend less time in non-contact hours.

I'll explain: While I don't recommend scheduling your clients back-to-back (a 15 minute break helps you refocus), I've done it and I know lots of other phone coaches who do it and I can tell you that a few hours, earning $300/hour, from my home office on a snowy Monday sure beats traffic jams, commuter trains, crowded elevators and cafeteria lunches, ad nauseum, by a mile. And when you add up the extra time spent in transit, plus tolls, tickets, parking, gas, wardrobe, wear and tear on your car, eating out, not to mention all of the above which also has to be spent on in-person client attraction, versus attracting clients via the internet, I'm willing to bet telephone coaches make more per hour, keep more of it for themselves,  and enjoy more of their working hours with less stress. A coach who's relaxed and having fun is always better than one who is not.

But here's why telephone coaching is actually more effective than face-to-face coaching:

Remember how up to 90% of information taken in during a face-to-face conversation is visual? That should make face-to-face coaching 10 times more effective than telephone coaching, but it doesn't. Why? Because nearly all of that visual information is unconscious, meaning the coach isn't even aware of it.

It gets worse. Many assume that our brains absorb continuous information, like video cameras  making a movie, but they don't. Not even close. Your brain takes a couple of snapshots of visual information and fills in (nearly all) the rest with your expectations, assumptions, beliefs, shadows, biases and prejudices. In short, while you're talking to that person, you're taking in some new information from them, but you're unconsciously adding 80-90 times as much information from your past.

And you don't even know it.

With telephone coaching, if you're well-trained, you learn to consciously hear more. And if you practice those hearing skills in hundreds of coaching sessions, you develop the kind of hearing - at least for conversations - that usually only the blind possess because thousands of hours of coaching changes your brain. That means you can hear far more than most of us ever thought possible. And you do it without adding tons of info from your past.

Are telephone coaches completely free of their past assumptions? No, of course not; no one is. But a strong case can be made that, because telephone coaching is a skill that's consciously learned from the ground up, the coach is aware of a larger percentage of incoming information, which helps them interface more fully with the present and the uniqueness of their client and the client's situation.

Here's an example: I've lost track over the years of the number of clients I've coached who were of a different race, socio-economic background, or sexual orientation, and I didn't know it. I'd like to think that wouldn't make any difference (unless it was pertinent to the topic of the coaching), but I've seen the studies on that and know how unlikely it is that anyone is completely free of biases.

Telephone coaching doesn't eliminate all assumptions and biases, but it narrows them down and makes it less likely that a bias or shadow can lurk undiscovered.

Here's another reason coaching by phone is more powerful: When using the telephone (or Skype), you can coach with anyone in the world. That means that out of over 7 billion people worldwide, you can match up with your ideal clients and be their perfect coach. Coaching in person is almost always constrained by distance and travel, forcing people to coach with whomever they can find in their home city.

You'd think with the ease and low cost of talking via online video, that video coaching would catch on quickly, but it hasn't so far. I'm guessing it's because video tends to highlight the visual in a way that makes it even harder to listen and really hear - and raises the likelihood that unconscious visual information is triggering a conditioned response. And if people can see their own image, they are more self conscious and less likely to show up authentically. Some find video coaching more distracting than anything. Indeed, some find talking by telephone t o have an intimacy that's lost with video.

Last but not least, from the client's perspective, lower prices for telephone coaching, plus higher quality coaching, means a greater ROI (return on investment) for clients. Who doesn't like that?

In short: phone coaching is not only just as good as in-person coaching, it's actually better. Do you agree?

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