Coaching Blog

Her background and how she got into coaching: ‘I'm an intercultural trainer and consultant, cultural orientation training. Originally I'm from the UK and am now living in Houston, Texas. I came into coaching via my coach who is a totally astounding and wonderful coach, called Mattison Grey. I just was so impressed and so assisted by being coached. I thought, Wow this might be a really amazing job to do!'

On what she learned while preparing for certification: ‘I found that going through your certification course was, my experience of person development, was very profound, more than I could have imagined. It seemed to get deeper and deeper and deeper. And that's my own experience...I want to do that, anyway. It also put me on the fast track for that personal development. So that's a very significant piece for me.

I found the instruction to be absolutely excellent, classes with you and Natalie. They were very well facilitated and you both held us in the highest respect even when we were struggling. And it's not easy! There was so much more to this!

I had to hold onto the stair rails very tightly at times. And it was through those challenging times that I so appreciated everybody, the instructors as well as the other people in the class.'

On IAC grading: ‘Challenging. Very high standards. You don't get away with anything, and not that I was trying to get away with anything, but even the masteries I thought I had really gotten well in the recordings. Everything is thoroughly sliced and diced and of course also very honoring...That was little surprising only because I didn't know what to expect.'

Advice for coaches who want to get certified: ‘The practicums are extremely helpful in getting the feedback you need. In addition...I personally have been working with a group of wonderful coaches here in Houston in a study group. That's been absolutely wonderful.
I would also recommend that to get ones own coach whilst you're working on it. There might be things that come up...old deep-seated fears...working with a coach to remove some of the blocks that come up.'

‘It's an absolutely just glorious feeling!'

Listen to the entire recording here:

Go here to learn from three Certifier/Instructors and...Master What the Certifiers are Looking For

I don't want to ruffle your feathers, but if you teach the Law of Attraction, don't you ever doubt whether it really works?

I'm not against the Law of Attraction. It's a great way to draw people's attention to the subtle ways that events seem to line for us when we are sure of what we want. Most importantly, it offers a good excuse for practicing faith.

For example: Recently a relative of mine told me she had a job offer that she really wanted to take, but it was a 9-month teaching position that paid about 1/4 less than her current job. I said, "If you really want it, there's probably a way that you can do it. So the question to ask is not, 'Should I do it?', but 'How could I do it?'". She knew there were lots of part-time temporary positions for her skill set, so she took the job on faith and within a month, her new employer offered her a summer teaching position that made up the lost pay. You could say she attracted the outcome she wanted. You could also say she realistically assessed the situation. Both explanations accurately describe her outcome.

My problem with the Law of Attraction is that tends to confuse people. And no matter how you explain it, confusion stops people from getting what they want. Most people who grew up in the 20th Century (I bet that includes you) were taught that hard work, strategy, education, research, expert advice and goal setting would help them get what they want. Then they hear that the Law of Attraction says all they have to do is think about what they want and they will get it. Does that mean they can throw out hard work, strategy, education, research, expert advice and goal setting? No. All those things include thinking about what it is you want, so keep doing them if they work for you.

Another example: Several months ago, I was musing that perhaps it was time to find a new coach. I'm fortunate to have some of the best coaches in the world as friends who will coach me, as needed, so quality of coaching wasn't an issue, but I fantasized that perhaps it was time for someone who was a spiritual teacher, whose training was different from mine (so they could surprise me now and then) and maybe someone who owns a coaching school, so they could relate to some of the challenges I'm working with; all of that would be nice. A week or two later, Lama Tantrapa called me up out of the blue and suggested we start coaching each other. When stuff like that happens, I've learned to just say, "Yes."

Sometimes things seem to happen like magic, but that doesn't mean that all we ever have to do is set our intentions. As Lama says, "The road to hell is paved with intentions." It turns out he found me via LinkedIn. Was it the Law of Attraction or a good social media strategy that brought him to me? Yes.

I belong to the local Science of Mind church. It's pretty much ground zero for the Law of Attraction. But even they say that LOA doesn't work for everybody. Children who grow up in the church seem to create more of what they want just by thinking about it, perhaps because they don't have competing beliefs that confuse them.

Third example: The other day, I ran into the pastor of my church at the Post Office. She told me how she broke her toe by slipping in the bathroom. She said she had broken another toe on the same foot so many time that it was crooked and she had been considering having it broken by a doctor to straighten it back out. In other words, she had been thinking about breaking a toe and she then broke one. Be careful what you think about! Was it LOA or a freak accident? Whatever story you tell about it, she still has a broken toe.

It's hard to prove causation. Scientists tend to point to correlations and avoid making up stories about causation. When we observe events like thinking about something and then experience what we thought about, we're observing correlation. But humans are story-making machines and we love stories about causation. Correlation feels  confusing.

Choose the stories that work for you. And let coaching clients do the same. Confusing them with the Law of Attraction may stop them from getting what they want, even if it works for you.

I'm here to say that the Law of Attraction is nothing but faith. 

Or maybe it's just correlated with faith. But faith is huge. And at the opposite end of the scale is doubt. All healthy humans have both.

Imagine faith and doubt connected by a line. Faith pulls us forward and doubt pulls us back. However, there is often hidden wisdom underneath doubt, so explore it, rather than try to eliminate it.

Confusion on the other hand, erases the line. Doubt carries wisdom and connects to faith. Confusion is full of missed connections and blurred vision, kind of like the words in the image, above.

Whether you have faith in science, Jesus Christ, hard work, the Law of Attraction or all of the above, that faith will help to pull you forward. Uncover what's behind your doubts and erase your confusion if you can (by creating clarity) and you'll be pulled forward with less effort. It's not a guarantee of outcome, but rather something that correlates with success. 

"No one should spend their time trying to think positive thoughts. We've all got better things to do." - Thomas Leonard  

Some of the most successful and honest thought leaders out there, like Bill Harris, who appeared in The Secret, and Thomas Leonard, who 'founded' the coaching profession, don't ascribe to the Law of Attraction. Thomas actually developed a very different approach to attracting what you want called, The Principles of Attraction. Coaching is about getting what you want and there are many ways to do it. 

Here's a secret: In my experience the Principles of Attraction, combined with the Law of Attraction is even more attractive. Consider trying both together.

What are your thoughts on Attraction? Feel free to share them in the comments section, below.

Want to learn about the Principles of Attraction for free?

If you're a smart coach, you've learned that 'free' can be priceless.

Free is an attraction magnet and one of the smartest ways to market. That's why savvy coaches give away free sessions and other attractive stuff. 'Free' leads to relationships and relationships lead to clients.

Coaches didn't invent 'free', of course. We are also the happy beneficiaries of many free tools that make starting a coaching business one of the least expensive businesses you can get into.

Another lovely development is that online tools are getting easier to use.

Here without further ado are a few of my favs (plus a nice freebie from us).

1. Gmail. Every online business owner answers email pretty much all day. What a delight to have email that is virtually SPAM free without ticking off your potential clients by forcing them fill out a SpamArrest Captcha box before they can even contact you (really bad for business, by the way). Gmail is free and comes with loads of storage. It's online, so you're computer never slows down while it's downloading your (spam) email into Outlook. [UPDATE 10-21-09: You can also upgrade to Google Apps Standard for free and use your website address as your email domain.)

2. Google Reader. While we're in Google land, here are a couple more items that are helpful. Other people's blogs are among the most valuable free resources you'll find on the web, but most folks haven't figured out the whole RSS subscription thing. That's a pity, but good news! Google Reader is to blogs what AOL was to email ten years ago. Suddenly those of us who are clueless can join the party, too. Better yet, Google Reader is free.

Question: when you click one of those little orange RSS buttons that you see on blogs, do you know what to do with all that code that comes up? Me either. RSS stands for 'really simple syndication', but in my opinion, that was a misnomer until Google invented Reader. Now you can copy a blog's website address and paste that into your little Reader subscription box and all the articles will show up there automatically. If you can read email, you can subscribe to blogs with RSS in Reader.

3. Flickr Creative Commons. Let's say you've gotten so comfortable with blogs that you are now blogging regularly yourself (good idea, by the way). Blog posts are more likely to get read when they include engaging pictures. You can download digital photos from many paid sites (I like Dreamstime*), but if you're blogging every other day or so (good idea, by the way) even a dollar per picture adds up.

Flickr Creative Commons allows you to download thousands of pictures freely. The 'Free Hugs' photo above is an example. Just do the right thing and credit the photographer in your post. (Free Hugs Photo by Kalandrakas)

4. Social Networking sites. A blog is a great way to communicate with your fans, but how do you attract fans, in the first place? One way is via social networking. The most popular sites for coaches are Twitter, Facebook, and LinkedIn. And they are free. Or you can go for a much more targeted site like, Mastery Coach Exchange. Free again. Add badges from your favorite social networking sites to your blog, as we've done here, and keep the flow of traffic moving to your site.

5. Bit.ly. To invite people to your site, you need to post links. But links can be pretty cumbersome, especially if there is a limit to how long posts can be (as they are on Twitter). You need a link shortening service. There are many out there to choose from. I used to be loyal to Tinyurl and it's still great, but Bit.ly has some extra bells and whistles that are especially nice. My favorites include the ability to post directly to Twitter from Bit.ly and the ability to track how many people clicked a particular link. Makes it easy to gage which projects are most attractive to my fans.

6. Topify. Another tool that I like to use with Twitter is Topify. Once you set up and account with Topify, you'll receive an email each time someone follows you on Twitter. Topify with share enough info about your new followers that you can decide whether you want to follow them back, block them from following you, and/or report them as spammers.

Most people think that having lots of people follow you is the name of the game on Twitter. Actually, the quality of your followers is far more important. If you're not paying attention to who's following you, you'll likely get a lot of porno-spammers and some very weird tweets. (By the way, I learned about both Bit.ly and Topify from @DannyBrown, who is a heck of a nice guy to follow on Twitter. If you like, you can also follow me at @MasteryCoach.)

7.MailChimp*. Now that you have some quality followers, you want to invite them to something. Make that something wonderful and you may develop some raving fans. Fans become clients. MailChimp is an email marketing and list manager that offers a free account for email lists up to 500. Use a bit.ly link to invite your social networking followers to sign up for your free newsletter (or whatever) and manage that in MailChimp for free until your list gets really big and then you start to pay something. (By then, your client's fees will more than pay for the service.)

8. SurveyMonkey. Good marketing is about listening even more than expressing (just like good coaching). And you don't stop listening just because your list grows. You just need more efficient ways to listen to your fans. Surveys are a great way to do this. SurveyMonkey is well-designed and unless you're using it constantly, like we do (Our Coach 100 Feedback Forms are on the SurveyMonkey platform, for instance) the free SurveyMonkey account will be plenty.

9. Teleconferencing. Another great way to communicate with your fans (and have something to invite them to) is by doing teleconference calls. There are a plethora of free teleconference services out there that have an impressive array of features.

Two that we like are FreeConferencCalling, which lets you record in MP3 for free (great for preparing your coaching sessions for IAC Certification) and even has a nice button player for your website; and then there is FreeConferenceCall, which has an 'audiopodium' feature, if you just want your participants to be able to use a telephone to call into the recording. (If you're ready to get serious about creating digital products out of your conference calls, you may want to step up to AudioAcrobat* for your recording needs. It is not a free service, but it does have a free trial. And if you want a teleconference line with more bells and whistles, MaestroConference* has a free trial, too.)

10. DimDim*.  Webinars have many advantages over teleconferencing. A recorded webinar makes a attractive movie, for instance, that you can embed on your site, blog or even YouTube. I've tried all the webinar services out there, including WebEx, InstantTeleseminar, and GoToWebinar. I think none compare to DimDim and the free version may be all you'll ever need. It even comes with a free teleconference line, if you want to do tele-webinars.

11. BaseCamp*. You can use Dimdim to collaborate with a group of people from around the world, but if you do a lot of collaborative projects, you may want BaseCamp, an awesome suite of tools from the folks at 37Signals. Very simple, clean neat tools for getting projects done efficiently. Who couldn't use more of that? And the free version is very robust.

12. Pulse. Hate Quicken and QuickBooks? Me too. But you still need to track your finances. A simple tool that tracks your cash flow, Pulse creates graphs and multiple views of your financial picture, so you can see where you are today, make projections into the future and sleep better at night. The free version is very nice and it works with BaseCamp, too.

13. PayPal*. Paypal used to be seen as a tool for amateurs, but boy, has it grown up. Setting up a basic Paypal account is still free. Note however, that when people pay you, Paypal will take a small percentage. All merchant gateways will do this, but most will charge some hefty fees upfront, as well.

The thing that's great about Paypal is that it can grow with you. Over time, when you need invoices, website buttons, subscription services, take payments over the phone, accept all major credit cards, plus debit cards and checks, Paypal can do all that and create reports for your accountant, too. You can learn as you go and if you want an alternative payment service, you can always add one, but some people like to pay directly from their Paypal accounts, so you may want to keep it. (At some point, you may need an online shopping cart to automate most of your business transactions. We use 1ShoppingCart* for this and it has a free trial. It integrates with Paypal and other merchant gateways.)

14. BigMind. So far, I've focused on business solutions that you can try out for free, but of course, every great coach has also done their personal development work. It's part of the job description. That could be another whole blog post, but today I'm highlighting my favorite free personal development resource. All this week, you can watch live streaming video of Genpo Roshi taking a group of retreat members through the Big Mind/Big Heart Process for free. Live participants paid hundreds of dollars to be there (I'll be there in November), but you can be 'there' for free. 

The difference between this Genpo Roshi free program and the free teleclass programs that I warned you about in a previous post, is that this is an advanced, in-depth program that is not designed to manipulate you into buying something, but is focused simply on providing value. Big distinction.

15. And of course, the School of Coaching Mastery has tons of free resources for you, too. Videos, audios, eBooks, free webinars, study groups and even our own social networking site. Just explore the site and blog and you'll find them. One resource that is particularly powerful is the 'Become a Coach!' eBook, which contains an 8-hour free coach training program. Again, this is not just a free informercial teleclass, but a real training program, for free.

Download the free Become a Coach! eBook and eCourse here.

Don't expect everything to be free of course. When it comes to your business, learn to pay for the stuff that helps you make more money. But try it for free, first.

* Disclosure: I'm an affiliate of this company. And I would recommend it, anyway.

[UPDATE: In June 2012, MyLifeCompass.com announced that it would no longer be a multi-level marketing company for life coaching. It was unclear what the company's future plans would be.]

Compass Coach, Kristi Arndt, qualified for a free Mercedes from Compass at the end of last August. She just went shopping for it yesterday:

To get the free car, Kristi and several other Compass Representatives qualified to become Compass Presidential Ambassadors by a certain date.

Kristi will be my special guest today at the first ever Compass Mastery Team  call, which I'll be leading once per month to mentor the Compass Coaches and Representatives on my team, so they create their own brand of success on their own terms.

Kristi is the perfect example of building a successful coaching business on your own terms. She's not one of those high-powered types who charges around grabbing what she wants and leaving bodies littered in her path. In fact, her personal symbol is the turtle, because she uses her own inner wisdom and timing to create the coaching business of her dreams, even if it takes her a little longer.

And Kristi's personal story is gripping, as well. This past summer, while Kristi was working passionately toward becoming a Presidential Ambassador, she was diagnosed with breast cancer and because breast cancer runs in her family, she chose to treat it aggressively.

Listen to Kristi tell the story of how her challenge with cancer turned into a wonderful experience. And how it didn't stop her from reaching her goals this summer.

Kristi is an amazingly inspiring person in so many ways. She shares her passion and joy with everyone who's interested and has built her business organically by making deep connections with the people who are most attracted to her.

Of course, I'm a little biased since Kristi is a personal coaching client of mine (she gave me permission to share that). She's also the very first person to register for a course at the (then) brand-new School of Coaching Mastery and then she promptly went out and qualified for IAC Coach Certification!

[UPDATE: January 2013, MyLifeCompass.com announced to its stakeholders that it was filing for bankruptcy.]

Click here if you want to learn more about Compass Coaching.

On September 29th, CNNMoney wrote, "Should You Hire a Career Coach?"

In it, Christopher Metzler, associate dean for human resources studies at Georgetown University, says, "Any time there's an economic downturn, career coaching spikes,"

With job searches now averaging 25 weeks, it's no surprise that the out-of-work are looking for every competitive advantage they can find. And while career coaching is not cheap,  one session averages $161, it more than pays for itself, if you land a great job a few months earlier than you would have otherwise.

There are pitfalls, however. As the article points out, not everyone who calls him/herself a career coach is skilled or qualified to help you reach your goals. And the quality of coach certifications varies widely. Some coach certification training programs take only a weekend to complete, with every participant guaranteed a certificate just for showing up. (I recently spoke to a coach who completed one such program. She confirmed that it was "pretty much a joke.")

Two places you can find career coaches who have pledged their professionalism, are the coaching trade organizations, IAC and ICF. Each has a Find-a-Coach feature. You can also find career coaches at Mastery Coach Exchange, where you can easily connect with and find out about your coach, before trying them out.

Other coaching specialties that do especially well in economic downturns are business and corporate coaching, executive coaching, and money coaching, but even fields like life coaching do surprisingly well, especially now that there are lower-cost options.

Here's the full CNNMoney article on career coaching. Check out their sidebar for more interesting information about it.

Read the Coaching Commons article on the same subject here.

'I don't want to market, I just want to coach.'

You too? I've heard this refrain from hundreds of coaches and I am soooo sympathetic. Building a coaching business from scratch can truly feel overwhelming. Of course, you don't know how to do it - yet.

But I'll let you in on a little secret.

THE best marketing strategy is to coach, coach and then go coach some more. Is there a problem here that I'm missing? I don't think so!  

Here are 10 ways to fill your coaching business by coaching:

1. To reach the moon, shoot for the stars. What's a way bigger goal than filling your coaching businesess? Shoot for that and fill your business in the process. One fantastic way to do this is to coach many more people than you think you need to.

2.  Get a system. All a business is, is a system for making money. Systemize your coaching and create a business out of it. Coach a lot of people in a systematic process that provides value to others and build your business abilities at the same time. Everything will get easier.

3. Experiment. Millions are made by 'gurus' who claim to have 'fool-proof' systems for making a killing. Usually it's only the gurus making the killing. To find your own best system, experiment and expect some failures. Every successful coach fails some of the time and then learns from each failure.

4. Track your progress. Set goals for yourself along the way (you can call them intentions, if you prefer). Watch how you're doing over time. You should be improving. If not, tweak your system. Make it fun by making a game out of it.

5. Remember it's not about you. Get your focus off yourself and your needs and focus on assisting your potential clents. If you need to get a side job, go for it! Most new coaches have a side income in the beginning.

6. Build relationships. You'd be surprised how many people will HELP you build your business if you give them a chance. Some of them may become your clients; some of them may just tell everyone they know about you. But remember to be assisting them, too.

7. Learn to cement relationships. Recognize when someone wants to work with you (they may be shy about showing it) and when they just need an invitation from you. In sales parlay this is known as 'closing the deal'. You do NOT need to be salesy to do it. In fact, salesy-ness can kill relationships.

8. Transform lives in minutes. Fantastic coaching practically sells itself. If you give a complimentary session to someone, solve their problem, and they don't buy your coaching package, you didn't give fantastic coaching. Get ongoing feedback on your coaching and you'll become a fantastic coach faster.

9. Collect outcomes, results, testimonials and referrals. The more great coaching you do, the more attractive your track record becomes. People need to see your track record, so don't be shy about sharing it.

10. Stop boo-hoo-ing. Crocky the Coach (above) gets to cry you-know-what-kind-of-tears, but you don't, because you're not a cartoon!

Isn't it marvelously perfect that the best way to build a successful coaching business is by doing a lot of coaching?

If you're not sure how to begin, the new free Coach 100 eBook will help you. We also have a system for filling your coaching business that makes it easy to shoot for the stars, experiment, track and tweak everything, so you can get your focus off you and onto building and cementing relationships, having transformative conversations and collecting great testimonials, referrals and clients. We even have a community of coaches who are going through the same process. They've become the experts on this and they're even sympathetic to the occasional crockodile tear. But start with the ebook.

Get the Coach 100 eBook here.

Remember the proverb about the butterfly that flapped its wings and caused a hurricane halfway around the world?

It's been attributed to many sources (An old Chinese proverb, maybe?), but this story often gets quoted as a simple way to explain Systems Theory.

In short, systems theory tells us that large systems (like planet Earth) appear chaotic to the human eye, but actually are mathematically perfect. They are just so complex, that we can't always see the patterns that are at play within them. Everything works together and because it all works together, sometimes tiny actions can catalyze exponential outcomes, like a butterfly's wings causing a hurricane thousands of miles a way.

Of course, a butterly can't actually cause a hurricane, all by itself. There's a huge differential in the amount of energy required, but tiny actions at the right time and place can be leveraged to create incredible outcomes. That's one of the great lessons of systems theory and every great coach has seen it happen again and again.

Computers have made it possible for humans to comprehend complex systems and how mysterious events actually occur. Before computers, systems theory was pretty much just a theory. It was difficult to measure the evidence.

So it is, that especially online, where a seemingly infinite amount of data can be tracked and measured, tiny actions can have been shown to create incredible outcomes, and things as silly as a social networks, like Twitter or Facebook, can be used to fight runaway forest fires or influence the outcome of a Presidential election.

 The Online Social Butterfly has been born and she is powerful, exponentially powerful.

Remember Susan Boyle, of Britain's Got Talent fame, and how she rocketed to stardom for hundreds of millions of YouTube visitors? Even compared to television, the internet is extraordinarily influential. Tiny events can be leveraged to incredible outcomes.

Coaches are in the business of leveraging 'flutterby' activities (a.k.a. baby steps) toward great successes, beautiful lives and even huge fortunes for our clients. And the business of coaching often turns on the tiniest of butterfly activities, like posting a comment on a blog, or tweeting about an event.

Add to that the permanent quality of the internet, which creates a public record of you and your activities for a lifetime and you can see how those activities create your identity, brand and reputation in ways that nothing else can. And it just keeps creating more and more momentum for you.

Your online 'reach' or following makes a difference, of course. But knowing what, where and when to leverage is even more influential. That's what distinguishes true Online Social Butterflies from everyone else.

Are you a true Online Social Butterfly? Or would you like to become one? At School  of Coaching Mastery, we have an actual job description for Online Social Butterflies. Currently, it is a volunteer position for coaches who want to learn how to leverage their actions and monitor their effects, so that they create an impact of tsunami proportions.

If you are interested, go here to apply for the Online Social Butterfly position and learn how to create small actions that change everything.

We've been working on a new digital product for coaches called, Master Coach Demos.

The idea is to let you listen in on coaching sessions with various certified coaches (probably all IAC Certified Coaches) and hear how they demonstrate masterful coaching skills. It could be priceless value for coaches who want to be the very best and have limited time or money to spend.

Here's my conundrum. The more I think about it, the more I want to do with this project. It started out as a CD or MP3 download product, but I'm not sure that would do it justice. I want it to be valuable to coaches and also  come in the format/s they need. It can't be all things to all people, but it can be optimal for most people.

I have a sample recording below that you can listen to, right now. It's uncut. As you listen, notice what you learn - and what you need to learn more from it.  Ask for what you need in the comments area, below. I'll be happy to answer your questions, so other coaches can learn from it, too.

Here are some potential ideas for Master Coach Demos:

• Include full-length masterful coaching sessions with commentary on what's working and why
• Include short coaching snippets of coaching that zero in on specific coaching skills and situations for fast, targeted learning
  
• Verbal and/or written explanation of what's working (and maybe what isn't)
  
• Interviews with the coaches, themselves, and maybe even with the clients, to hear what they experienced in the session, or as a result of it
• Monthly or weekly updates/installments
• Perhaps a membership site
• Video?
  
• Podcasts?
• Hmmm...
  

I could use your help...

Would this product be helpful to you? What would you use it for? (Prep for certification; use it to help you with specific client situations; 'on the fly' learning when you're at the gym or driving your car; etc...)

What format would you prefer? (Monthly membership; one-payment digital product; interactive membership for questions and support; etc...)

As a Thank-you, I'm including this one-hour coaching session for you to listen to right here. It's me coaching a celebrity client. Yes, I hesitate to call my own coaching session a 'Master Coach Demo', because it could always be improved. As I tell my students, 'Even if I screw up, it's a great learning opportunity for you to catch it and learn why something worked or didn't work.'

This recording is uncut. And I'm not offering commentary right here - yet. I'd love for you to listen and ask what you want/need to know in the 'Comments' section. That'll help me understand the precise way to deliver a session like this to you for faster/deeper learning.

Listen now:

Watch the recorded version of our free 'Become a Coach' webinar and learn the keys to building a successful coaching business as quickly as possible.

Download the free 'Become a Coach!'   eBook