Coaching Blog

6 Ideas That'll Change Your Coaching and Your Life

Posted by Julia Stewart

Positivity RatioI'm always looking for new ideas that'll upgrade, broaden, or deepen my coaching, so it's more effective. You too? Then you'll love this post.

It's a challenge to keep readers like you, well...challenged. You're a pretty sophisticated bunch.

But here goes: some of the best ideas I've encountered, which ultimately changed my life and the way I coach and may change your life and coaching too.

 

1. The Power of Negativity. This first one is possibly the most powerful idea to come out of positive psychology. It's the concept of the Positivity Ratio and the upper limit of positivity, which can be measured as both positive thoughts and feelings, as well as whether you're curious or defending your point of view, and/or focused on yourself or on those around you. To flourish, you, your relationship, your business, or your coaching, needs at least a three-to-one ratio of positivity to negativity. AND there's an upward limit around eleven-to-one, beyond which things go down fast. So, if you're a Law of Attraction Nazi, or if you focus only on the good stuff in coaching, stepping over the problematic stuff, or if you relentlessly reframe problems into opportunities, or (as one of my clients famously put it) FLO's (F*cking Learning Opportunities), you may hinder, rather than help your clients. (Read Barbara Fredrickson's Positivity.)

2. The Tyranny of Mild Praise. This one also comes from positive psychology and it's about relationships. Let's face it, the relationship between coach and client does much of the coaching for us. Therefore, the concept called, Active Constructive Responding (ACR), is critical. What is ACR? It's an over-the-top form of acknowledgment that includes positive tone of voice (genuine excitement, awe, wonder), positive body language (smiling, eye contact, touching), repeating the specifics of what the other has said, commenting on it's importance to the other, suggesting a celebration; all of which leads to flourishing within the relationship. NONE of the other types of responses, including Passive Constructive Responding (Flat tone of voice, general praise, "That's nice."), Passive Destructive Responding (ignoring, changing the subject, turning away), or Active Negative Responding (showing concern, pointing out problems); I repeat, none of these promote relationships. In fact they ALL have a negative impact on relationships, which obviously can negatively impact coaching. I've listened to thousands of coaching sessions over the years. Even "good" coaches tend to rely heavily on Passive Constructive Response, or a hybrid of ACR and PCR, which  clearly limits the value of their coaching. ACR can be a challenge to weave into coaching and for some of us, it's a challenge to make it truly genuine, but master coaches do it all the time. For others, over-using ACR (see above) damages our credibility. This is a tool that we can't afford not to master. (Read Martin Seligman's Flourish.)

3. Change Your Brain to Change Your Mind. This one comes from neuroscience and it has profound implications for positive psychology coaches, as well as every other type of coach. As members of my positive psychology course know, the Positivity Ratio can be used to measure and increase your current potential for flourishing and it'sa nifty coaching tool. There are also tools, founded in modern neuroscience, that can change the brain to sustainably increase peace, happiness, love and other elements of positivity. Literally, you can grow some areas of your brain so that they become more dominant, relatively permanently. And over-developed areas that may be problematic (such as the over-sized amygdala of those who suffer from anxiety) can shrink, again causing sustainable change. Change your brain; change your life for good. I just took a neuroscience seminar on this, but you can read more about it. (Read Rick Hanson's Buddha's Brain.)

4. Coaching's Not Complete If It's Not Integral. I'm taking a course from Integral Philospher, Ken Wilber. Some people say he's the most important philosopher since Plato, but that statement begs an argument, so I won't say it. Suffice it to say, if you don't know his work, your evolution may be stymied. And that of your clients, as well. As coaches, we say our clients are whole, complete and perfect. Trouble is, we may be blind to some of that perfection. And our clients almost certainly are. Blind spots make trouble (see #5, below). Wilber's Integral Model, known as AQAL, is an elegant map that streamlines how we know anything and how we evolve. It's closely aligned with Spiral Dynamics, which I'll be teaching next month. But AQAL goes even further. The AQAL Map is a beautiful tool to use when helping our clients design accountability structures, supportive systems, environments and strategic habitats (or whatever you prefer to call them). With AQAL, we can easily see if we're leaving anything out, or if the client is blind to some aspects of reality (almost everybody is). Plus, we have an evolutionary framework. It makes the complex simple, when you understand it. I'll be teaching an introductory course on integral coaching soon, but start reading books on Integral Theory now. (Read Wilber's simplest book, Integral Vision.)

5. All Coaching is Shadow Coaching - Or Should Be. My first lesson from Zen Master, Genpo Roshi, included a joke - on us. To paraphrase, he said (with a laugh), evolved people like to say they're whole, complete and perfect, except the parts they don't like about themselves. But you can't be complete without all of it! So what parts of yourself don't you like? The part that overeats? The part that's naive? The part that gets tongue-tied at parties? It's not those parts that keep you fragmented, it's the fact that you try to disown them. Then they become blind spots, which grow into shadows, which undermine and sabotage you. That's what fragmentation really is. For many people, the first step toward wholeness is integration of the parts they formerly disliked. That's the underlying cause of stuckness and it keeps coming back until all aspects of the self are integrated (or Integral). Some people are so fragmented that they lose the ability to choose wholeness. That's what is known as mental illness and I'm not suggesting that shadow coaching can cure that. But even healthy people have shadows and we can choose to integrate them with assistance from a skilled coach.  I use this approach in my Great Self Coaching. Genpo Roshi is incredibly masterful at it from a Zen perspective. (Read Genpo Roshi's Big Mind/Big Heart.)

6. Your Business Model May Be Too Infantile to Last. I've also been studying Adizes Management Methodology of late. Ichak Adizes is a legendary management consultant who deftly identified several different stages of a business life cycle. His theory explains, among other things, why the US Government is floundering these days (no, it has nothing to do with Republicans vs. Democrats). One thing that strikes me about it is that most coaches base their businesses on one of three early-stage levels and expect their businesses to continue at that stage forever. It won't happen. I'm happy to say, I saw this even before I studied Adizes and I'm ready for it. I'll write more at length on how you can design your business to last in a future post. But this issue could explain why our industry is so successful, but some coaches never enjoy that success. (Read Ichak Adizes' Corporate life cycles)

We all have access to too much information these days. But there really is no substitution for knowing the right stuff.

Topics: coaching business, Coaching, Coaches, Law of Attraction, master coach, Great Self Coaching, Spiral Dynamics, Ken Wilber, Genpo Roshi, Big Mind Big Heart, Integral Philosophy, acknowledgment, coaching tool, Positive Psychology, Martin Seligman

Life Coach Salary Rate: the Free Guide to How Much Coaches Make

Posted by Julia Stewart

Life Coach Salary Free eBookHave you ever wondered about life coach salary rates or how much money executive or business coaches make? Or are you setting up a coaching business and wonder how to set your own coaching fees? Or are you wondering if you should become a coach? If you said YES to any of these then you need to read the new information-packed FREE eBook: Life Coach Salary.

We took several of our most popular coaching blog posts and added the 'How to Set Your Coaching Fees' worksheet, previously only available to SCM students. Then we combined them into an information-rich free ebook. It's a quick read that will help you understand how much professional coaches make, how coaches set up their businesses for profitability and how to set your coaching fees with confidence.

Let's face it, confusion is the enemy of success. This free eBook can wipe out your confusion about coaching costs and help you take the next step toward becoming a successful life, business or executive coach.

You'll learn:

  • Worldwide trends in executive, business and life coaching
  • How much do executive, business and life coaches make?
  • How many clients does the average business, executive or life coach have?
  • Why every coach needs a steady paycheck
  • Why coaching costs so much
  • Why setting your fees too low can backfire for you and your clients
  • How to set your coaching fees so your clients get what they want and your coaching business is successful
I reference large-scale coaching surveys from the ICF and Sherpa Coaching, plus information on setting fees from three top mentor coaches, Donna Steinhorn, Barbra Sundquist and Mattison Grey.

If you want a full coaching practice, you can't afford not to read the FREE Life Coach Salary eBook:

Get the FREE Life Coach Salary eBook

 

Topics: business coach, coaching business, executive coach, coaching blog, mentor coach, become a coach, Free, Life Coaches, life coach salary, Mattison Grey, How to, Donna Steinhorn, Barbra Sundquist

3 Reasons to Not Participate in Affiliate Marketing Programs

Posted by Julia Stewart

Affiliate marketing programs

This Spring I made a conscious choice not to participate in an affiliate marketing program that made School of Coaching Mastery some money last year. In fact, I've decided to avoid future telesummits and most marketing partnerships that come my way and...maybe it's none of my business, but I think you should, too. Here's why...

Actually first, let me answer the question, "What is an affiliate marketing program?" Affiliate marketing programs are strategic partnerships which "leverage the power of the list", meaning they leverage the combined power of mailing lists when two or more coaches/internet marketers/gurus team up to promote products. A key example of this is the coaching telesummit, which usually offers free teleclasses or webinars, that upsell to paid information products. 

Number 1 Reason to Avoid Affiliate Marketing Programs: The program may benefit you financially in the short run, but be a disservice to your clients and members of your mailing list...and that could be a financial disservice to you in the long run. 

Here's an example: Recently, a client of mine mentioned something that he could use that a coaching colleague of mine does very well, so I mentioned her to him, not for an affiliate fee, but because I know she could help in this area. My colleague happens to be involved in a lot of telesummits. My client was already familiar with her and said, "No thanks. I used to be on her list, but I got bombarded by email marketing messages from her and from a lot of other people, as well, so I unsubscribed from all of them." He was tired of getting several marketing come-ons everyday. They were confusing and annoying and turned him off from potentially working with this talented coach. Now, I've decided not to recommend her anymore. That's what I mean about affiliate marketing being a disservice to your potential clients and ultimately to you, as well.

Number 2 Reason to Avoid Affiliate Marketing Programs: Unless you know all the people involved in the program, you may inadvertently be recommending low-quality products and services that reflect poorly on you. In my case, if a fellow coach, who has a track record for only recommending the best, recommends someone to me, I follow up on that recommendation and if it turns out well, I think even more highly of them. But if a colleague recommends a coach who disappoints, I think a little less of both of them and I make a mental note to ignore future recommendations.

For example: Last year, I signed up School of Coaching Mastery as an affiliate of a large coaching summit, because some good people were involved. I emailed my list to try out the free teleclasses and I tried out some of them, myself. With only one exception, I thought the teleclasses were just the usual cr*p. Several of my students mentioned being disappointed by them, as well. 

Here's something you need to know: once you decide to become a professional coach, you are ripe for the picking by untold numbers of coaches, consultants, marketers, webmasters, trainers and more, who know you're going to need products and services to build your business. There are a handful of folks who do extraordinary work...and there are thousands of me-too folks who want a piece of the action, even if they have nothing of real value to offer. Too often, telesummits are larded with the latter.

The telesummit in my example was well designed and they paid promptly. It was just enough money for me to consider doing it again, but it didn't pass my personal test for whether I should market something: Does it offer genuine value to my clients and potential clients? Or will it likely confuse them, waste their time, or talk them into buying services that aren't useful?

Number 3 Reason to Avoid Affiliate Marketing Programs: You may waste your own time and never get paid. Last year I was contacted by a coach I knew via social networking who pitched a product to me that she said would help my students. Normally, I would have ignored an email like that, but a student of mine had just ask me if something of that sort was available, so I checked it out. It was business-management software for coaches that included a coaching website. It looked pretty slick, so I agreed to talk to her about it.

Long story short: she offered me a free membership and what seemed like a great affiliate opportunity and it really looked like it would be helpful to my students. I spent six months promo-ing what I called a coaching-business-in-a-box to my mailing list. Quite a few people signed up, although a few of them told me they didn't like it, because it was too clunky and they could do the same tasks more easily without it. I eventually dropped it for the same reasons and...the company never paid me. I emailed the owners about it a couple of times and they never even replied to my emails! In my book that is: Really. Bad. Business. So now they're on my sh*t list and maybe, just maybe, I'm on someone else's list because I recommended them. I can say I'm sorry, but it might be too late.

So there you have 3 reasons to think twice before participating in affiliate marketing programs. Because they may be a disservice to your clients, or reflect poorly on you, or simply give you a lot of unpaid work to do.

It may surprise you (or maybe it won't) that School of Coaching Mastery has its own affiliate marketing program. Why?

Well here's an example: recently, a former member asked me if he could join my affiliate marketing program for Coach 100, because, as he said in his message to me, “Coach 100 was the best thing I ever did to get off to a fast start in my coaching business!” He knows me, knows the program and has seen the results and wants to share it. That's the kind of referral that works well for everyone involved and I'm happy to pay a fee to members who recommend us.

But here's the thing: you can make more money and experience more fulfillment by coaching your own clients. Recommend others based on value and supplement your coaching income by serving instead of leveraging a marketing scheme.

If you'd like to know more about Coach 100...

Download Your Free Coach 100 eBook

 

Topics: coaching business, School of Coaching Mastery, Coaches, Coach 100, coaching clients, webinar, testimonials, teleclass, Marketing for life coaches, marketing, internet

Life Coach Fail: Are You an Unpaid Helpaholic?

Posted by Julia Stewart

life coach fail

A good life coach can be everybody else's best friend and their own worst enemy if they don't know how to say NO at the right times. Why? Because people will naturally want your help and will eventually, accidentally even, suck you dry. (Imagine what would happen to Sookie Stackhouse if she didn't take a "Back off!" attitude towards most vampires.)

A dried-up grape = a raisin. A dried-up coach = useless.

But saying NO requires discipline, because it feels good to help. And it feels really good to help for free. And it's real easy to get clients when you're doing a great job of helping everybody for free. But it's unprofessional.

Charity is a beautiful thing under the right circumstances. Coaching isn't one of them.

Charitable coaching is unprofessional, because when you coach clients for free, or for too little, it undermines their potential. People play small when they don't have enough skin in the game. That's just how we're wired.

It feels challenging - scary even - to ask people to pay for coaching. But get paid you must, unless you're independently wealthy. So that's another reason why coaching for free is unprofessional.

Here's a third reason why coaching for free is unprofessional. It allows YOU to play small, because coaching for free lets you off the hook when it comes to delivering great value.

I'm not saying that coaches should never coach for free of low fee. It's okay to do that at first (I even recomemmend it), or later if you're changing your business, but be sure you know what you're getting in return, such as experience, learning, referrals, or something else that will pay off in the long run.

Bottom Line: People reach their Greatness when they are givers, but you can receive even while you're giving. And if you don't receive for your coaching, the other people (a.k.a. your clients) won't reach their Greatness.

And isn't Greatness what coaching's all about?

Get Paid to Coach. Join Coach 100. 

Image by Bradleygee

Topics: coaching business, life coach, Coaching, coaching clients, Free, life coach salary, greatness, getting clients

How Do You Brand a Coaching Business When It's Not All About You?

Posted by Julia Stewart

Your coaching business is all about your clients, not you. So how do you market and sell Brand YOU? Below is an info graphic with some of the secrets of branding in today's world.

At the bottom is a link to register for the new Q&A class called, "What Adele Can Teach You About Marketing". Learn the subtleties of branding when it's about you, but it really isn't. We'll look at some of the ways the singer, Adele, has mastered this for mega-success. And if you'd like to attend this one-time-only class for free, help us promote the class on Facebook or Twitter and we'll thank you with a guest pass!

infographic Branding 02 resized 600 resized 600

Branding a coaching business is subtle. The success of mega-star, Adele, can teach you some lessions about branding. If you'd like to join the upcoming class, click below. To get it for free, join School of Coaching Mastery on Facebook or @MasteryCoach on Twitter and share or RT our announcements about this one-time-only class. We'll give you a guest pass to say, "Thanks!"

Join What Adele Can Teach You About Marketing

Topics: coaching business, coach training, School of Coaching Mastery, coaching class, marketing and sales, coach marketing, marketing

Beyond Selling Your Coaching: The Art of Asking

Posted by Julia Stewart

Sales-impaired coaches sometimes hide behind the yuck-factor and claim they don't have enough clients, because they hate to sell. That's a lie.

Not selling your coaching boils down to one thing: your refusal to own your own fear and vulnerability.

Sure, integrity and sales skills matter, but there's a risk you'll be judged when you sell something intangible like coaching and it's safer to hide.

Learn from the 8-foot bride, the art of asking. Then challenge yourself to trust that much.

Topics: coaching business, Coaching, coaching clients, TED, sales and marketing coaches, sales training for new coaches, Brene Brown

Life Coach Salary: 15 Reasons Your Coaching Fees Are Too Low

Posted by Julia Stewart

 

Life Coach Salaryby Julia Stewart, MCC

Last night, I taught a Q&A tele-webinar on How To Set Your Coaching Fees for my clients, students and guests. They asked great questions and I know the class was a real eye-opener for them.

The class was inspired by questions from one of my coaching clients who is also a coach.

Bottom line? Life coaching is an expensive, highly personalized,  high-end service. All logic to the contrary, sometimes a service sells more easily when it's expensive. (Just ask a behavioral economist how logical people are about spending money!) And of course, all of this applies to business coaching and executive coaching, as well.

Long story short: if you missed the live webinar, or even if you were there, here's a list of 15 reasons your coaching fees are probably too low. I've divided the list between A. Your probable reasons for undercharging, B. Why that doesn't work for your clients, and C. The reality check. I hope it's helpful!

A. Why You Charge Too Little For Your Coaching:

  1. You don't see the value in coaching. This is way more common than you might think. In fact I didn't see it until I'd been coaching a while. What changed? I worked with incredible coaches who helped transform my life. Then I watched myself transform my clients' lives. Then my clients started saying things like, 'If I weren't paying you $350, I'd find a way to pay you $10,000!'
  2. You have a disempowering story about why people won't pay you more. Yes, a lot of people have been out of work for a long time. But 90% are still working and many of those are making more money than ever. And coaching continues to be the 2nd fastest growing profession in the world. But those are generalizations. The truth is, people who see for themselves the value in coaching will find the money to pay for it. For example, if you're a career coach who has a great track record helping people get hired, an unemployed person will pull together the money to hire you.
  3. You're trying to sell coaching to people who don't value it. For one person, $25 per month will be too much to pay for coaching. But for someone else, anything less than $1000 may be too little, because they want the best coach they can afford. Like it or not, people frequently measure how valuable something is by how much it costs. And in the case of coaching, clients actually put more effort into their own results when they pay more, because they want their money's worth. So don't waste time on the 'client' who's interested in coaching with you, but not interested in paying, unless you sense they are that rare person who will knock themselves out even if you coach them for free - and you really want to coach them.
  4. You don't think you're worth it. Okay, let's say you're a new coach and you've seen the credentials and track records of your competition. Pretty intimidating? It may be tempting to compete on price, but will that really satisfy you? A better strategy is to do everything in your power to get results and credentials as quickly as you can, so you can compete, period. Coach a lot of people for free for a set period of time, but be sure each client knows you want a testimonial from them in exchange. Become a certified coach quickly. Join the IAPPC.
  5. You're trying to coach too many people. When I first became a life coach, I thought 30-40 clients was a full coaching practice. And to make a good living, I really did need a lot of clients, because I was only charging $100-200 per month for each. That left me in a chronic state of always needing more clients. I wish someone had told me that most successful coaches have less than ten clients
  6. You don't know how much money you need to make. As I showed my class last night, your coaching fees aren't your life coaching salary. When you subtract the money it takes to make money, including your business expenses, taxes, and benefits you'd normally get from a salaried position, it takes a lot more money than you might think, especially if you only have 6 clients. Be sure you do the math.
  7. You want to coach low-income people who could benefit from coaching. Nothing wrong with that, unless you put yourself out of business. Better to charge a fee to most of your clients that's high enough to allow you to offer some scholarships. You can also volunteer your coaching services to an organization that provides coaching to low-income people.

B. Why Charging Low Fees Doesn't Work For Your Coaching Clients:

  1. People perceive life and business coaching as a highly-personalized, high-end, expensive service. That's what they're looking for and it's usually what they want to buy. When you charge less, you look like a bargain-basement coach (who may deliver bargain-basement results). One-to-one coaching delivers dramatic results and if the price tag is inconsistent with that, you run the risk of confusing people (and confused people don't buy.)
  2. When people buy a high-end service, they're saying to themselves, 'I'm worth it!' That feeling is what they want. And when someone decides it's time to get a life coach to help them upgrade their life, that feeling is a big part of their resolve. They may actually be disappointed if you don't charge enough to make a statement that from now on, things will be different for them.
  3. People want their money's worth, so the more they pay, the more value they'll get. Your high-paying clients will work harder and achieve more. And you'll be less likely to slack off, too. As one of my colleagues told me, every time she signs on a client with her new higher fee, she thinks, 'Holy crap! Now I have to deliver that much value!' and that's a good thing.
  4. Your clients deserve better service from you. I tell my clients that it's my goal to give them exactly what they need. They're all high-achievers, so I'm confident they won't become needy just because I'm extremely supportive. But a coach who's trying to make a living with 30 low-paying clients is spread too thin between serving clients and constantly needing to market and sell in order to keep the numbers up. That means less attention for each client. And it may mean that you're needy, because you always need more clients. A needy coach is never at their best.

C. The Reality Check:

  1. Coaches worldwide average around $200 per coaching hour. Even if you choose to discount your fee, you don't need to charge a lot less than that.
  2. According to coaching surveys, most professional coaches average just six clients per week. That means each client needs to pay a hefty fee in order for the coach to earn a substantial salary.
  3. Even if you have only 5-10 coaching clients, you will need to spend some time and expense on marketing and sales and you need to be paid for your entire week, not just the time you spend coaching.
  4. When you add up what it costs to be in business, including business expenses, income tax, retirement investments and, if you live in the US, health insurance premiums and 100% of you Social Security and Medicare payments, you may find that earning a $100,000 take-home salary from coaching may easily require $150,000 in annual income.

Well there you have 15 reasons why your life coaching fees are probably too low. What are you going to do about it?

Set your coaching fees with confidence. Get the new FREE eBook:

Get the FREE Life Coach Salary eBook

 

Image by richiemontalbo

 

Topics: professional coach, coaching business, life coach, executive coaching, money, mentor coach, coaching clients, Business Coaches, life coach salary, Life Coaching, IAPPC

Life Coach Salary: How to Set Your Coaching Fees

Posted by Julia Stewart

Life Coach Salary

 

Post by Julia Stewart, MCC

A really cool problem to have (in the sense that it's the kind of problem you WANT to have) is to not know how to set your life coaching fees (or business or executive coaching fees, as the case may be).

There are many approaches to setting your coaching fees, some psychological (what's the highest fee you can say out loud without gagging?) to financial (how much do you need to cover your business and living expenses, plus benefits, etc.?) to whimsical (how much do you WANT to charge?).

What most new coaches really want to know is, 'Am I worth it?', 'Am I credible?', 'Will they laugh at me?' These are great concerns to talk about with your own coach.

If you don't have clarity about your fees, you probably won't sign on paying clients. Either people will shy away, because you seem uncertain, or you'll hold back on offering your services, because you're confused. That's expensive, so get it cleared up.

One of my EMCHA clients asked me about this recently and I decided to design a class for him that covers it thoroughly, because coaching around a topic like this is important, but sometimes some plain, old-fashioned information helps, too.

This live one-time-only class is free to SCM members and it's also available for a small fee to others.

[UPDATE: This class is now over and is no longer available to non-SCM coaches. However, you can learn some of what we covered by downloading the FREE Life Coach Salary eBook, below]

Learn to set your coaching fees with confidence here:

Get the FREE Life Coach Salary eBook

Topics: business coach, coaching business, life coach, executive coaching, money, coach training, life coach salary

Starting a Career in Business Coaching

Posted by Julia Stewart

Become a Business CoachGuest post by Joy Maiywa.

If you are thinking of becoming a business coach, it is most probably because you enjoy helping people establish and grow their businesses. You most likely have a natural ability to recognize things that need improvement and are quick to ask questions or suggest changes that can bring about great results.

Like any career, becoming an effective business coach will first require you to acquire the necessary training apart from having some of the natural traits that go with the job. Business coaching involves a great deal of communicating with others. As such, it helps if you are a good and clear public speaker to succeed in the job. You also need to be friendly, analytical, result-focused, thick-skinned and easy to talk to.

To become a business coach, you will need to familiarize yourself with all that is involved in the opening, running and establishing of a business. You will need to know about business planning, finance, employee management, accounting and even legal issues affecting businesses. The type of knowledge and training you specialize in will determine the kind of businesses you will be handling. You can either choose to coach on general business practice or specialize in a particular business industry.

You can also offer business coaching in segments. For instance, if you would like to become a finance business coach, then your work will involve hosting workshops and seminars to train entrepreneurs on different financial aspects related to their businesses. Some issues you will be handling include how to put together tax forms, correct budgeting, how to avoid losses and bankruptcy, and many more. You can also choose to specialize in business problems, where you can coach people about the different business problems they face and provide the solutions to their problems. The type of field you choose should match your passion and skills. This way, you will be able to effectively mentor others who are lacking in you area of specialization.


You do not have to own a business to start a career in business coaching. You simply need to have the passion for the job and the knowledge and skills that go with business coaching. Say you are an expert in accounting. You can choose general business coach training but coach on this field only. If you are good at marketing, you can also choose to impart your skills on people needing marketing skills.

To become a professional business coach, you need to acquire some level of training for the job. This way, you will be able to effectively help others by improving their lives and the businesses they are in. You will have the skills to successfully motivate others to adopt certain business strategies and techniques that will result in their success and the companies they work in. As you grow in your career, you will also be able to hold workshops and seminars to help others become successful businesspersons. If you are looking for a career change from the corporate life, consider becoming a business coach in your area of specialization.

Joy Maiywa is a professional freelance writer and blogger. She has worked with clients from different fields including technology, education, health, and business and entrepreneurship. She writes for Degree Jungle online rankings, a resource for college students.

Become a Business Coach Quickly

Topics: business coach, coaching business, coaching school, coach training, become a business coach, coaching clients, Business Coaches, certified business coach, coaching businesses, coaching career

3 Things I’ve Learnt From My Coaching Journey

Posted by Jen Waller

Coach Jen WallerGuest post by Jen Waller, Top Ten Winner of Best Coaching Blogs 2011.

I didn’t intend to become a coach, run my own coaching business or be my own boss when I first started out learning about coaching. I just found it increasingly fascinating and enjoyed playing and discovering.

It does mean that it’s difficult to pinpoint the precise moment in time when I first started coaching - it just naturally evolved. I do know that it happened over a decade ago.

There’s mistakes I’ve made, things I could have done differently and action I could have taken faster. However, I’m really comfortable with the choices I’ve made and the path I’ve taken as it’s got me to where and who I am now.

Here’s just 3 of those lessons from when I first started coaching:

1. Coach people from exactly where you are.


Having all the coaching knowledge in the world is not going to make a difference to clients unless you are using them by actually coaching people! Some of the best learning experiences I’ve had have come from working with clients.

That does not mean I’m suggesting don’t ever seek and take formal training courses. I personally believe that it’s a duty I have to my current/future clients to continually develop, explore and refine my work.

I am suggesting that you don’t put off putting it into practice!

2. You don’t have to listen and get involved with any distracting thoughts about self doubt or insults

I remember when I first started coaching that I had all these distracting thoughts running through my head.

It was not at all unusual to realise I was paying attention to questions in a coaching session such as

  • “Am I good enough?”
  • “ I can’t ask that question, what will they think?” or
  • “Who am I to ask that question?”


On other occasions it could be a running negative commentary on how terrible a question was, how something was clumsily worded or a general observation that my coaching was terrible and awful! - All a bit distracting to really focus and listen to my client in that moment.

It was the realisation that coaching was not about me, it was about the client in front of me (or at the other end of the phone) that made the difference for me.

It was the catalyst so that when I recognised those thoughts I could let them go, not get caught up in them and return my focus to my client in that moment – that thinking could be indulged in “my time”, as I thought of it, outside of that session.

Funny thing was that the more I didn’t get caught up in those thoughts during a session, the less they seemed relevant when it came to “my time” outside the session!

3. Not knowing a “script” of questions in advance is OK, it doesn’t mean that you are not prepared.

As you watch others coaching, attend trainings and generally read around the subject you will no doubt come across some fantastic questions. Ones that leap out at you so that you want to store them away to pull out in one of your own coaching sessions.

At some stage in my early development I mixed up preparing for a coaching session with having to have a list of pre-planned questions complete with the order they would be asked in the session ahead.

For a while I thought that the fact that I found that really difficult to create (and when I did, never stuck to the list in reality) meant that I was a terrible coach. I let it get in the way of how confident I felt with my coaching.

What I had missed was the fact that this is a coaching conversation. I don’t generally pre-plan conversations in other contexts, I allow those to flow naturally in response to what the other person says. So why do it with a coaching conversation?

Those questions stored away for future use still come in useful but they are used when it’s the “best fit” with where my client is at that moment.

This new way of thinking also allows for the possibility that some of the most powerful questions utilise that individuals own language. If you like, questions that you create in the moment prompted by the answer just given – even if it is one similar to the ones you’ve stored away for future reference.

I’ve selected just three out of many possible things I’ve learnt. These are just my experience, what about yours?

If you are new to coaching, what can you take from this post that will make a difference to your next step?

If you have more coaching experience, what would you share for your personal journey?

Best Coaching Bloggers

Jen Waller is on a mission to support, nurture and encourage coaching skills and talents from non-coach to coach and beyond.

Her coaching blog, Coaching Confidence, is a blog for coaches of all niches. Containing daily quotes, alongside posts covering topics such as personal development, coaching skills and resources. Each Friday the blog hosts a guest post covering a broad range of different coaching experiences, styles and approaches.

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