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How to Write a Coaching Bio In 20 Minutes

 
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Barbra SundquistGuest Blogger, Barbra Sundquist is a business coach and entrepreneur. Her website Howtowritebio.com provides fill-in-the-blank bio templates for over 150 different types of jobs:

The best advice I can give you for writing a great coaching bio is to put yourself in your reader’s shoes. What do they want to know about you in order to decide to hire you? They want to know: 

 

1) who you are
2) what your coaching expertise is
3) how your expertise addresses their problem or goal
4) where they can contact you

Sample coaching bio:

Jane Smith is a small business coach who helps women make the transition from full-time mom to successful entrepreneur. A grandmother now, Jane started her coaching business in 2002 to help other women deal with the sometimes overwhelming prospect of starting a new business while still running a household.

Prior to raising her family, Jane spent over ten years as a teacher, corporate trainer and workshop leader. Today Jane offers a wide range of coaching programs and services - from individual coaching, to seminars and keynote speeches. To contact Jane, please visit her coaching website at http://www.janesmart.com

Were you able to identify who-what-how-where?  Here is Jane's professional bio again, with the who-what-how-where identified:

Jane Smith is a small business coach (who Jane is) who helps women make the transition from full-time mom to successful entrepreneur (how her expertise addresses their problem or goal). A grandmother now (what expertise - shows she has been a mother and is now older and presumably wiser), Jane started her coaching business in 2002 to help other women deal with the sometimes overwhelming prospect of starting a new business while still running a household (how Jane helps them overcome their problem or achieve their goal). Prior to raising her family, Jane spent over ten years as a teacher, corporate trainer and workshop leader (Jane's expertise). Today Jane offers a wide range of programs and services - from individual coaching, to seminars and keynote speeches (how Jane can help). To contact Jane, please visit her website http://www.janesmart.com (where to contact Jane).

Follow this format and you will certainly come up with an effective professional bio. But if writing your bio seems like just one more onerous task on your long to-do list, visit my writeabio.com website. There you can get a fill-in-the-blanks bio template written specifically for coaches. It gives you the structure and wording to write a unique professional coaching bio, and you'll have it all done and complete within 20 minutes.

Do you want to learn how to write a coaching bio that sells your coaching?

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Become a master coach and get the life and business you really want.

Comments

Organization, ahhh, exactly what I need! Thanks, love your nicely organized, easy-to-follow blog! -David (An artist who is scattered, busy, and tends to put the leastmost important things first.)
Posted @ Thursday, June 16, 2011 2:28 PM by David Michels
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