Coaching Blog

Why Coaching by Phone is Better Than Coaching in Person

Posted by Julia Stewart

Coaching by phoneI finally have an answer for you to the age-old question: Which is more effective, coaching by telephone or coaching in person?

The coaches who prefer coaching in person, invariably assume their way is better. Those of us who prefer to coach by telephone sheepishly counter that coaching by phone seems to work just as well.

But is telephone coaching really just as good as coaching face-to-face?

After all, we've all read the scientific estimates that up to 90% of the information we receive in a face-to-face conversation is visual, not verbal. So how can telephone coaching possibly work as well as face-to-face coaching?

And from another perspective, face-to-face coaches often brag that they make more money per hour, but do they really? Yes, telephone coaches charge their clients on average slightly less per contact hour, but they also spend less time in non-contact hours.

I'll explain: While I don't recommend scheduling your clients back-to-back (a 15 minute break helps you refocus), I've done it and I know lots of other phone coaches who do it and I can tell you that a few hours, earning $300/hour, from my home office on a snowy Monday sure beats traffic jams, commuter trains, crowded elevators and cafeteria lunches, ad nauseum, by a mile. And when you add up the extra time spent in transit, plus tolls, tickets, parking, gas, wardrobe, wear and tear on your car, eating out, not to mention all of the above which also has to be spent on in-person client attraction, versus attracting clients via the internet, I'm willing to bet telephone coaches make more per hour, keep more of it for themselves,  and enjoy more of their working hours with less stress. A coach who's relaxed and having fun is always better than one who is not.

But here's why telephone coaching is actually more effective than face-to-face coaching:

Remember how up to 90% of information taken in during a face-to-face conversation is visual? That should make face-to-face coaching 10 times more effective than telephone coaching, but it doesn't. Why? Because nearly all of that visual information is unconscious, meaning the coach isn't even aware of it.

It gets worse. Many assume that our brains absorb continuous information, like video cameras  making a movie, but they don't. Not even close. Your brain takes a couple of snapshots of visual information and fills in (nearly all) the rest with your expectations, assumptions, beliefs, shadows, biases and prejudices. In short, while you're talking to that person, you're taking in some new information from them, but you're unconsciously adding 80-90 times as much information from your past.

And you don't even know it.

With telephone coaching, if you're well-trained, you learn to consciously hear more. And if you practice those hearing skills in hundreds of coaching sessions, you develop the kind of hearing - at least for conversations - that usually only the blind possess because thousands of hours of coaching changes your brain. That means you can hear far more than most of us ever thought possible. And you do it without adding tons of info from your past.

Are telephone coaches completely free of their past assumptions? No, of course not; no one is. But a strong case can be made that, because telephone coaching is a skill that's consciously learned from the ground up, the coach is aware of a larger percentage of incoming information, which helps them interface more fully with the present and the uniqueness of their client and the client's situation.

Here's an example: I've lost track over the years of the number of clients I've coached who were of a different race, socio-economic background, or sexual orientation, and I didn't know it. I'd like to think that wouldn't make any difference (unless it was pertinent to the topic of the coaching), but I've seen the studies on that and know how unlikely it is that anyone is completely free of biases.

Telephone coaching doesn't eliminate all assumptions and biases, but it narrows them down and makes it less likely that a bias or shadow can lurk undiscovered.

Here's another reason coaching by phone is more powerful: When using the telephone (or Skype), you can coach with anyone in the world. That means that out of over 7 billion people worldwide, you can match up with your ideal clients and be their perfect coach. Coaching in person is almost always constrained by distance and travel, forcing people to coach with whomever they can find in their home city.

You'd think with the ease and low cost of talking via online video, that video coaching would catch on quickly, but it hasn't so far. I'm guessing it's because video tends to highlight the visual in a way that makes it even harder to listen and really hear - and raises the likelihood that unconscious visual information is triggering a conditioned response. And if people can see their own image, they are more self conscious and less likely to show up authentically. Some find video coaching more distracting than anything. Indeed, some find talking by telephone t o have an intimacy that's lost with video.

Last but not least, from the client's perspective, lower prices for telephone coaching, plus higher quality coaching, means a greater ROI (return on investment) for clients. Who doesn't like that?

In short: phone coaching is not only just as good as in-person coaching, it's actually better. Do you agree?

We've been training our coaches via distance learning and preparing them for international coaching careers for over a decade. Find out more below:

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Topics: coaching business, Coaching, money, coach training, Coaches, coaching clients, coach, clients, coaching call, phone coaching

Your Coaching Questions Answered: Dreaded Coaching Conversations

Posted by Julia Stewart

Your Coaching Questions AnsweredA month ago, I posted to this blog with questions about conversations that coaches dread and I mentioned that best-selling author, Deborah Brown-Volkman, and I are working on a related project...

Well, I'm ready to tell you about the 1st step in the related project: It's a series of 4 interactive webinars, hosted by Deborah and me on 4 types of conversations that coaches tend to dread and how to handle them.

You see, Deborah and I are both constantly asked by stressed-out coaches who are unprepared for tricky communication issues that come up all the time and we knew somebody needed to address this stuff, like...


  • Clients who lie or don't follow through on fieldwork
  • Potential clients who say they 'can't afford' you
  • Clients who don't pay on time
  • How to fix it when you've said the wrong thing

These issues aren't just embarrassing and stressful; the fear and confusion that come from not knowing what to say or how to handle tough situations like these can bring your success to a screeching halt!

So here's what we're doing to help: In these 4 one-hour Q&A webinars, Deborah and I will offer advice on how to handle the most-oft asked questions, but we won't stop there: You can ask your biggest questions and we'll answer on the spot.

Think of it as an injection of clarity that brings you the ease and confidence you want for yourself and your business - and we're doing it at a price that any savvy coach can handle:

Take one class or all four and get the answers you need on 4 Mondays, January 23rd to February 13th, 2-3 PM EST (GMT-5). They're just $30 per class...but if you act quickly you can save up to $40!

  • How to Have Have Tough Conversations With Potential Coaching Clients

  • How to Deal With Renegade Coaching Clients

  • How to Create Ideal Coaching Clients With Advanced Communication Skills

  • How to Have Conversations That Create Your Ideal Coaching Business

Here's a secret to all of these questions: The are all best handled proactively. But how can you set up yourself for success if you don't know what to expect? Easy. Ask your questions and listen to the questions and answers that other coaches share on these value-packed calls. Deborah and I know a lot and we're ready to share!

Seating is limited and classes are filling up. But if you act fast (a.k.a. proactively), you can save $10 on each class that you sign up for. How?

Register by January 20th and get each class for $20: Add the discount code below when you register online. Click 'Apply' and the cost of each class will be lowered to just $20. But you must use the discount code no later than 5 PM EST this Friday, January 20th.

Discount Code: Early20

Click below to register now:

 Click me

Topics: coaching business, Coaching, webinar, coaching questions

Coaching Client Engagements: Should They Be Short or Long?

Posted by Julia Stewart

Coaching clientsThe following post concerning how long coaching client engagements should be is inspired by a conversation at School of Coaching Mastery's members-only Water Cooler Forum. A student wondered how to set up coaching client engagements.

The Question:

Should coaching client engagements be short (3 - 6 months) or long (1 year or longer)? And should coaching client engagements have a fixed length or should they be open ended?

Here are my views. I find the length of coaching engagement varies according to the business model, niche, and specialty of the coach, as well as the goals of the client.

 

The Short or Fixed-length Coaching Client Engagement:

    •    Shorter engagements of specific length are common to business, executive, career and corporate coaching, where the bottom line is always of high importance.
    •    Lengths usually are 3, 6 or 12 months. Almost never shorter than 3 months.
    •    The per-hour or per-month charge is generally much higher, $300+/hour; $500+ per month, or the charge may be for the entire period.
    •    If you use this business model, know that you must be prospecting for your next clients at all times.
    •    Benefit to the coach, other than the higher fee, is that you can sometimes contract to coach an entire team, department or company. In other words, it can be a very significant gig and you may need fewer gigs to support your business.
    •    Benefit to the company that hires you, is that the fees are fixed and predictable and ROI is easy to measure.


Long or Open-ended Coaching Client Engagements:

    •   Open-ended coaching agreements are common in life coaching and other forms of personal coaching, such as health, restorative, personal development, and spiritual coaching.
    •    Minimum lengths of client engagements are 3 months. Any less than that and the client is unlikely to experience a specific outcome and may not see the value of continuing. Also, the coach is likely to get stuck on a merri-go-round, constantly trying to attract enough clients, if they allow clients to sign up for one month or less.
    •    Keeping one's ego out of the coaching engagement is extremely important in open-ended client engagements and depends on on the coach's personal development and integrity. Also, having plenty of money in the bank can be  important for the coach. Otherwise, the coach may be tempted to stretch out the client engagement for the coach's financial benefit, rather than the client's personal development. Some coaches, especially those who are less well developed, assume that all coaches create dependancy in long-term coaching engagements, but that's not necessarily so.
    •    In a long-term coaching relationship, the coach needs to keep an eye out for what else the client may need to work on. Periodically invite the client to a new higher level of play when you sense they are ready for it. Some clients absolutely love this, because they want to grow as much as possible. Think: Empowerment vs. Dependence.
    •    Generally, coaches charge less for this type of coaching, $250 - 450/pr month or $100-200/hour.
    •    The benefit for the coach is greater client stability and less marketing, although annual income may be lower than for business coaches. Benefit for the client is greater personal growth and fulfillment.


My colleagues and I have all experimented with these business models. Commonly, what we find is that when we raise our fees to over $500/month, we have no trouble attracting clients, but coaching client engagements tend to be shorter.

In my coaching business, I offer three different types of coaching. My life coaching clients focus on personal development, shadows, values, attraction, etc. My fees are lower and engagements sometimes are for several years.

I also offer mentor coaching for coaches, which includes working toward certification, business development and personal development. Fees are a bit higher and engagements last 6 to 12 months.

Finally, I offer business coaching that focuses on inbound marketing for micro businesses. Fees are higher and engagements last from 3 to 6 months.

How do you model your coaching client engagements?

The Water Cooler Forum is one of the 'hidden benefits' of membership in School of Coaching Mastery's paid coach training programs. Get your questions answered by mentors and insiders:

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Topics: business coach, coaching business, life coach, coach training, coaching clients, make a living as a life coach, Mentor Coaching, personal development, personal coaching

What's Standing Between You and a Full Coaching Practice?

Posted by Julia Stewart

Whether you're a brand new coach or a veteran, one of the most painful experiences is to have too few coaching clients.

If that's you, read on...

What's standing between you and a full coaching practice

 

 

 

 

 

 

 

 

 

 

What’s the #1 thing stopping you from filling your coaching practice?

I’m a new coach

- SOLUTION: Time; stick with it

I’m shy, unsure

- SOLUTION: Experience creates confidence; so get to work ;-)

I don’t feel like a real coach, yet (credibility to self and others)

- SOLUTION: Start coaching, now and you’ll immediately BE a real coach!

I don’t know who/how to invite

- SOLUTION: You may need training to get started and enough practice that you'll learn everything you need

I’m too busy with something else

- SOLUTION: Commitment; stop kidding yourself! Do you really want this?

I hate to market

- SOLUTION: You need to shift perspective, because all human communication is marketing

I have a fear of rejection

- SOLUTION: Either feel the fear and do it anyway, or work with a coach or psychotherapist to get over your fear once and for all. For many people, doing the feared activity over and over reduces or eliminates the fear.

What's standing between you and a full coaching priactice?

Whatever your reason for not having the coaching business you really want, Coach 100 can help you get it.

Learn about the Coach 100 Program, by reading the free ebook. Coach 100 Pro is included free of charge with membership in the Certified Positive Psychology Coach Program. 100% of coaches who complete the program have clients by the end.

87% of coaches who complete the program have full coaching practices.

 

Coach 100 eBook

Get the free Coach 100 eBook here.

Topics: coaching business, Coach 100, coaching clients, Certified Positive Psychology Coach, getting clients, new coaches

The Science of Attracting Coaching Clients

Posted by Julia Stewart

Double Dutch by PitsLamp resized 600

 

As a professional service provider, there are two things you must learn in order to succeed with coaching.

1. How to coach professionally: This includes polishing your coaching skills until you provide value worth approximately 10 times what your clients pay.

2. How to attract coaching clients: This includes filling your client roster for the first time (usually the toughest) and then keeping it full or even maintaining a waiting list of eager clients.

 

Obviously, #1, providing 10 times the value, will help you with #2. But did you know that #2, attracting lots of coaching clients, is the key to #1?

 

The data tell us that these two skills, delivering coaching value and attracting clients, comprise a constantly repeating feedback loop. One builds on the other and visa versa. That’s why some coaches are extraordinarily successful, while others seem to struggle forever.

 

You’ve got to step into that loop and stay there. Kind of like Double Dutch

 

If you learned Double Dutch as a kid, you know that just getting into the game is a challenge, especially for the newbie. It takes courage, lots of energy and great timing. And staying in the game requires 10 times as much of all three.

 

But that’s what makes it so darn fun.

 

You might not think that science and data are fun or even appropriate for coaching. After all, coaching done well is an art form. But when the data teach you what to do more of and what to do less in order to succeed quickly, you get more of what you want faster. And your clients get more value.

 

You’re in the loop. That’s more fun.

 

Unfortunately, most coaches, especially those who are new, do not have access to data that helps them get what they want. You need a large sampling from your own business to get actionable data that can guide you. This requires that you start experimenting early and often.

 

Think of experimentation as Play + Feedback = Rapid Growth.

 

I’ve recently collected data on 22 coaches who have participated in Coach 100 in the past year. Coach 100 is a long-term experiment that teaches coaches how to get clients by offering complimentary coaching sessions. This gives them a large enough sample to get actionable data.

Some Coach 100 coaches in my sample were brand-spanking new when they started the program. Others were long-time veterans. Collectively, they offered 464 complimentary sessions, or an average of 21 per coach. The most sessions offered was 106, by one coach, and the least, just 1 session each, by four coaches.

Between them, they got:

  • 219 testimonials (gold, especially for the new coach who needs evidence to prove their ability)
  • 75 referrals for potential clients (again, gold, especially when you’re building a new business)
  • 162 clients (gold, period).

That’s more than seven clients, each, or one client for every three complimentary sessions. That’s the average. Interestingly, the newbie coaches did almost as well as the veterans, especially the ones who coached the most people. That suggests they're learning really fast.

 

Could you use 7 new coaching clients?

 

Of course part of the treasure that the coaches receive is in the feedback they get privately from each person they coach via their Coach 100 Feedback Survey.

Their individual feedback data help them:

a. find their niche and specialty, which makes future marketing much easier

b. helps them learn to sign on clients with finesse, which brings all-important income

c. helps them become master coaches and even get certified (remember: 10 times the value).

Last but not least, Coach 100 gets coaches into that all-important feedback loop where they’re playing full out and simultaneously learn to deliver amazing value, while attracting plenty of clients. That’s where extraordinary success happens. Why?

 

See those master Double Dutch players doing back flips, above?

 

They’re performing in exhibitions and competitions. Think they practice hundreds of hours for those events? If they want to win, they do. Think they hone their craft with the feedback they get during every competition? Again, if they want to win. Lots of practice, lots of events, lots of feedback (data). That’s how you master Double Dutch. That’s how you win. 

Coaches need similar structures to get them into that feedback loop so they can master coaching sessions and master the science of getting coaching clients. The Coach 100 process does all that and gives a certification, too.

Could you coach 100 people without the program? Theoretically, yes, but I’ve never seen anyone do it. It helps to have a structure that streamlines the process and supports the coach through to the end. Coaches need structure and systems to succeed, just like their clients.

 

Want to win at master coaching sooner, rather than later?

 

You may want to join a small group of high performers who are focused on filling their client rosters in about three months. I’ll be your personal mentor coach.

runner small

 

Master the science of attracting coaching clients here.

 

Double Dutch photo by Pitslamp

Topics: coaching business, group coaching, Coach 100, coaching clients, make a living as a life coach, Coaching 100, marketing and sales, master coach, sales training for new coaches, coaching niche

Sage Advice From a Successful New Coach

Posted by Julia Stewart

Gregg SchillingerGregory Schillinger was one of the first coaches to take a chance on School of Coaching Mastery three years ago.

So you can imagine that I was pretty darned pleased when Gregg called me up a few weeks ago and told me he's now making more money than he ever thought possible. This, while building a new coaching business in the middle of the Great Recession!

It's really no surprise, though. Gregg is an enormously talented coach and successful businessman. But then, coaches who are attracted to the word, mastery, tend to be a cut above. Hence our name, School of Coaching Mastery.

To paraphrase Gregg, it's the ones who 'get it' that you want to attract, because they get the most value.

I invite you to listen to my entire interview with Gregg, below (worth listening to the full 24 min.), because his experience can help you succeed beyond your expectations, too, but here's an outtake that is pure gold:

'If I had a plan that said I want to make this amount, I wouldn't have. And much to my wife's surprise, and now I think she's come around to think that it's good to have a plan, but best to be able to adapt for reality, because you never know who you're going to meet on the street, or in a conversation, or through a contact and that's where the plan really starts to take place. You know, it's a fluid thing.

I'm doing very well, I must say. Better than I ever have or thought I would. But in the end of the day, why not? Why shouldn't I do well and why shouldn't anybody do well? I think forcing the expectation would have done me no good.

Accept what I have now and having faith that it would all work out is how. That's my plan. That's it in a nutshell.'

Gregg's a business coach who specializes in helping new restaurant owners succeed. His website is: CoachingRestaurants.com

Unfortunately, the audio player isn't working on this page, but you can listen to this audio here.

Are you also a coach or coach-to-be who's attracted to mastery and an 'early adopter'? You may be a perfect fit for our new Ultimate Coach Training Pilot Membership Program, which can save you a bundle. You can't read about it on our site, but you can attend a free class this week to learn about it. There are just seven spots open in this program.

 

take the free coaching class

Sign up for an invitation to a free call with Julia Stewart on how to become a Pilot Program Member of the Ultimate Coach Training Program.

Topics: business coach, coaching business, School of Coaching Mastery, become a business coach, coach, what does it take to become a coach, coach training program, business plan

The 8 Secrets Emerging Coaches Need to Know

Posted by Mattison Grey

Coach Mattison GreyMattison Grey is professional business and leadership coach and the founder of  Greystone Guides,  a high performance coaching and consulting firm.  Her clients and fans enjoy her contrarian views and her courage to be provocative in a way that challenges the status quo.  Mattison is fascinated by the gap between high performers and low performers and what it takes to go from mediocre to masterful in a chosen endeavor.  

Coaching is a popular choice of profession for people right now. 

Seems like everyone is a coach or is becoming a coach, doesn’t it?  That is no secret.  The trouble is there are secrets about coaching and having a coaching business.  Secrets no one is telling beginning or emerging coaches. 

The coaching schools won’t tell you – you might not sign up; coaching organizations won’t tell you – it’s not their role.   So who has the guts to tell you?  Julia Stewart, the gutsy-ist coach in America, has asked me to expose some of those secrets and share with you what I think are the biggest myths about coaching and starting a coaching practice.  Here we go with the 8 biggest myths many emerging coaches believe. 

MYTH #1, 2 and 3:  Everyone needs a coach; coaching is for everyone; or everyone is a prospect.  Sure everyone has room for improvement, but not everyone wants it.  Learning to identify who is curious about coaching and who is not takes quite a bit of practice, and assuming everyone is a prospect can get in the way of accurate sorting.

MYTH #4:  Coaching fixes problems.  In fact, if you approach coaching with that mentality you will drive people away.  Even though few people’s lives are perfect, they will resist coaching if you “come from” something’s wrong.  

I often say, Amateur Coaching fixes problems.  Masterful Coaching creates them.

What do I mean by that?  If you take the client’s problem or challenge at face value, you will be missing a huge opportunity to really move them toward their greatness.   Behind the presented challenge is always a bigger issue.  Most of us know that.  What masterful coaches know is that you don’t have to find that issue and solve it.  You have to help the client find a project or game that is so interesting, fun and engaging that the previous issue magically disappears or is solved by the new game.  

Here is a real life example:  A few years ago, I was bored with my coaching business and not having much fun anymore.  That was a pretty big problem.   I asked Julia for a coaching session.   Long story short, as a result of the coaching, I decided to DOUBLE my coaching fees.  Never mind my fee was already pretty substantial.  Doubling it would, with the exception of celebrity coaches, put it near the top tier of coaching fees in the world.  WOW, now I had a HUGE “PROBLEM” but boy was I excited about it, and instantaneously my boredom went away and the fun returned.  

MYTH # 5:  You have been coaching your entire life.  Even if you have been a great listener and confidant all your life, that doesn’t mean what you were doing is coaching or that you were meant to be a coach.   When you get really good professional training it will become obvious that, while what you were doing may have been helpful for people, it wasn’t really professional coaching. 

MYTH #6:  You can make a great living in the beginning.  You can’t charge high fees in the beginning.  Beginner coaches get beginner clients, who pay beginner fees.  That is true in most professions.  The more experience you have under your belt, the higher fee you can charge. 

MYTH #7:  Internet marketing is coaching.   This is a huge misconception and my biggest pet peeve.   You can be a coach who uses internet marketing, or you can be an internet marketer who coaches.   Trying to be both or not being clear about this distinction is a big mistake that beginners make.   Either way is fine, but to really make it work you have to choose. 

Finally the biggest myth in coaching today:

MYTH #8:  You can have a successful coaching business without learning to sell.   I hate to be the one to break it to you, but to fill your coaching practice you must learn to sell.   This has never been more of a reality than in today’s extremely competitive market. With a coach on every corner, the only coaches that will make it will be the ones who can sell in a graceful authentic way.  

 

Related posts:  


Topics: coaching business, Coaching, become a coach, Coaches, coaching clients, make a living as a life coach, Mattison Grey, Masterful Coaching, Julia Stewart, reasons to become a coach

How to Win the Best Coaching Blogs Contest

Posted by Julia Stewart

Best coaching blogs contestHave you ever wished you could get insider tips on how to succeed at something?

Like how to win a contest or how to attract more clients? Well, I'm about to give you insider tips for both.

Marketing experts say that blogging is one of the most important tools for client attraction in any type of business, particularly if you don't have a big advertising budget. That advice couldn't be more true for coaches.

That's why we sponsor the Best Coaching Blogs Contest each year. Coaching Blogs offer some of the most cutting-edge information about coaching and they are free. That's awesome for the consumer and it's a great marketing strategy for coaches. The contest highlights the very best and it's an effective inbound marketing strategy for School of Coaching Mastery. Everybody wins. But not everybody wins the contest.

Winning at Best Coaching Blogs is a lot like winning at blogging. Both will attract more clients to you, so listen up!

9 ways to win Best Coaching Blogs:

1. Know your audience. The easiest audience to write for is yourself, your friends, or your clients, in that order. But if you're writing to attract more clients, you need to work harder to offer value, to be understood, to create fans and attract clients. If you're writing to win Best Coaching Blogs, remember that your blog will be read by folks who don't know you and you'll need to win over both coaches and non-coaches. They are very different audiences.

2. Know the difference between a business blog and a personal blog. A personal blog, or weblog, can be quirky, weird and profane. A business blog can be all of that, too, depending upon your audience. Generally speaking, a business blog needs to offer more service and value and build more trust than a personal blog, because you ultimately want your readers to spend not just their time, but their money with you. That usually requires more discipline and perhaps less soul-baring. Service, value, trust and discipline will go a long way to help you win the Best Coaching Blogs Contest.

3. Actively create trust. Notice that the word, 'trust' is coming up a lot? You may have already created a fantastic level of trust with the folks who know you, but if you want to attract more people (and contest votes) via your blog, you'll have to create trust through your actual writing. How do you do that? Tell the truth. Give away your best secrets. And show up consistently, meaning develop a consistent voice and blog regularly and frequently enough that people start to count on your articles. As a rule of thumb, you need a minimum of about 20 articles to create blog credibility and you should be blogging once per week or more.

4. Titles are critical. Learn to write titles that engage quickly and pique curiosity. You only have a second or two to convince someone that it'll be worthwhile to spend their valuable time reading your article. Check the right-hand column of this blog for a list of our ten most popular blog posts and you'll see examples of many of the types of posts that engage and create curiosity. If people don't read your articles, you won't attract either clients or votes.

5. Make sure the article delivers what the title promises. Piquing someone's curiosity and then immediately pulling a switcheroo to get them to buy or download something is just plain rude. It's also marketing suicide and readers will mentally blacklist you in a heartbeat. Don't use your blog to sell. Also, don't use it just to write about a product or program, unless your audience tells you they love that. Do offer something of value at the bottom of your posts for people who may want more. Treat your readers with respect and they'll come back. They may even vote for your blog.

6. Be remarkable. Thousands of life coaches write about the Law of Attraction. Don't be one of them unless you have something different to say. Write what no one else writes. Empower your readers. Help them achieve their goals. Make them feel smart for discovering you and they will tell all their friends. And their friends will tell friends. Soon, you have raving fans for your blog and for your work. Fans vote with a vengence.

7. Be Social. Success in the blogosphere is achieved through cooperation, not competition. Read other blogs and comment on them. Link to the best ones. Guest post on some. And announce what you and other bloggers are up to throughout the social media web. This advice is especially important during the contest. Treat your fellow contestants like friends instead of enemies, because in the end, the semi-finalists choose the Top Ten Winners.

8. Play nice. Every year, at least one blogger succumbs to the temptation to cheat and it's the other contestants who notice it first. That's a dumb strategy, because the contestants are the ones who choose the winners. Either play nice or loose. 

9. Break the rules. Although I'm giving you awesome advice for writing a successful blog that wins like crazy, your audience may want something completely different. Pay attention to them first and foremost and watch your blog grow in popularity. Best Coaching Blogs is in many ways a popularity contest. Write for your readers (and voters) and win!

Go here for a related article called, Best Coaching Blogs: Why a Winning Strategy Might Not Win.

Are you a blogger or even winner in one of the Best Coaching Blogs contests? What strategies do you use that I've left out here? Please share your best blogging strategies in the comments below.

How to Blog Effectively

 

Want more ideas? Download the free How to Blog Effectively for Your Coaching Business ebook here.

Topics: coaching business, Best Coaching Blogs, blogs, blogging, blogosphere, School of Coaching Mastery, coaching clients, Life Coaches, How to, Law of Attraction

How to Write a Coaching Bio In 20 Minutes

Posted by Barbra Sundquist

Barbra SundquistGuest Blogger, Barbra Sundquist is a business coach and entrepreneur. Her website Howtowritebio.com provides fill-in-the-blank bio templates for over 150 different types of jobs:

The best advice I can give you for writing a great coaching bio is to put yourself in your reader’s shoes. What do they want to know about you in order to decide to hire you? They want to know: 

 

1) who you are
2) what your coaching expertise is
3) how your expertise addresses their problem or goal
4) where they can contact you

Sample coaching bio:

Jane Smith is a small business coach who helps women make the transition from full-time mom to successful entrepreneur. A grandmother now, Jane started her coaching business in 2002 to help other women deal with the sometimes overwhelming prospect of starting a new business while still running a household.

Prior to raising her family, Jane spent over ten years as a teacher, corporate trainer and workshop leader. Today Jane offers a wide range of coaching programs and services - from individual coaching, to seminars and keynote speeches. To contact Jane, please visit her coaching website at http://www.janesmart.com

Were you able to identify who-what-how-where?  Here is Jane's professional bio again, with the who-what-how-where identified:

Jane Smith is a small business coach (who Jane is) who helps women make the transition from full-time mom to successful entrepreneur (how her expertise addresses their problem or goal). A grandmother now (what expertise - shows she has been a mother and is now older and presumably wiser), Jane started her coaching business in 2002 to help other women deal with the sometimes overwhelming prospect of starting a new business while still running a household (how Jane helps them overcome their problem or achieve their goal). Prior to raising her family, Jane spent over ten years as a teacher, corporate trainer and workshop leader (Jane's expertise). Today Jane offers a wide range of programs and services - from individual coaching, to seminars and keynote speeches (how Jane can help). To contact Jane, please visit her website http://www.janesmart.com (where to contact Jane).

Follow this format and you will certainly come up with an effective professional bio. But if writing your bio seems like just one more onerous task on your long to-do list, visit my writeabio.com website. There you can get a fill-in-the-blanks bio template written specifically for coaches. It gives you the structure and wording to write a unique professional coaching bio, and you'll have it all done and complete within 20 minutes.

Go here to learn how to write a coaching bio that sells your coaching.

 

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Topics: business coach, coaching business, Coaching, blogging, webinar, Business Coaches, How to, Barbra Sundquist, Coaching Bio

Coaching Success: What To Do When You're Stuck

Posted by Julia Stewart

Stuck Coach If you're building your coaching business for the first time, or you've recently recommitted to filling your practice, you could get stuck at some point.

It’s natural in the process of any long-term project that sometimes you just get bogged down. 

Inspiration is great for pulling you forward, but it waxes and wanes. And if you’ve got some fears lurking under it, some days the fear will be stronger than the inspiration. That’s normal enough. Fear erodes our confidence and pulls our energy in the opposite direction. The result is, either you push through the fear, which can be unpleasant and may wear you out over time, or you do nothing at all, which produces disappointing results that you then may use as evidence that you can’t move forward.

Either way, your energy and projects tend to grind to a halt!

That’s what you may be experiencing. And what I know as a coach is that risks can be reduced, confidence can be arranged, and delay can really cost you. So let’s look at a number of ways that you can have access to all the safety and confidence you need and be reminded about your inspiration, so you can stop delaying and reach your goals faster. 

Do you know why or how you got stuck?

Examples:

  • Fear
  • Busy schedule 
  • Lost inspiration 
  • Discouraged 
  • Overwhelmed 
  • Not sure you’re doing it ‘right’ 
  • Other goals or commitments seem more important, now.
  • Not getting clients, yet 
  • Lack of Support 

Suggestions:

  • Give a great coaching session and get re-inspired all over again
  • Get inspired by your coach
  • Get coached out of your fear
  • Take a coaching class
  • Call your coaching buddy
  • Get coached around your ‘problem’
  • Get a new client - even if they’re for free!
  • Chat with other coaches who are being successful 
  • Choose to get back into the game, anyway
  • Forget about it for a while

Do you have a better idea of what would help you? If not, get coached by a friend or colleague. That's what coaches are for after all, helping people reach their goals. That'll re-inspire you like nothing else!

For more ideas on how to succeed with coaching success, explore Coach 100. That's what it's all about.

 

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Topics: coaching business, Coach 100, coaching clients, Free, Coaching 100

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