School of Coaching Mastery

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Coaching Blogs: Why You Need to Be Both Reading and Writing Them

Posted by Julia Stewart

Coaching BlogThe internet is a wonderful tool for helping coaches and clients connect.

And although professional coaches spend part of every work day online, most aren't using the net efficiently.

Gone are the days when having an online brochure (a.k.a. website) was enough. The internet is built for interconnectivity and if you're using it for one-way communication only, you're misusing it. 

Internet = Interactive = interconnectivity = Intercommunication

Having a coaching blog can increase your online attractiveness exponentially, but most coaches blunder into the blogosphere with no plan or strategy and frequently, no clue! If you're a coach who has a blog, but isn't sure how it can attract clients to you, here is a major step that you may have missed:

Success in  the blogosphere begins with other people's blogs, not your own. 

broadcast advertisingIf you were born before the year 2000, then you grew up in an age where business success was built on advertising and promotion that was one-way. To get the word out, you broadcast your message by interrupting people who were pretty much your captive audience. Think: TV commercials and subway ads. 

Rarely is that the case, anymore. Today, people record TV and fast forward through the ads and they read blog posts on their iPhones, while taking mass transit.

If you're still trying to broadcast your message, nobody is listening.

Maybe it's just me, but I think business and life coaches break this rule almost more than anyone else on the net. Are you one of those coaches? If you are using your blog or Twitter or Facebook or Mastery Coach Exchange as a broadcast-only tool, you're missing both the point and the value.

Every good blogging strategy starts with reading a lot of blogs and subscribing to the ones that really speak to you. This not only keeps you well informed, it gives you a change to absorb what really works in blogging.

You may want to comment on some posts. This is your first step toward "intercommunication".

Once you're a bono fide member of the blogosphere, you're ready to start blogging and attracting, yourself. We teach this topic in far more depth in the new Coach 100 Business Success Program at SCM, but if you're not ready to jump right into coaching success, then at least take a baby step toward it by subscribing to this blog.

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Topics: blogs, blogging, blogosphere, coaching blog, Facebook, twitter, Attraction Principles, clients, internet

Coaching Clients: Attraction

Posted by Julia Stewart

The following was written by Thomas Leonard:

Thomas Leonard I shudder whenever I hear a coach talk about 'prospecting' for clients or when they refer to a potential client as a hot 'prospect.' Doesn't that turn the person into an object? Not pretty. I think a better approach is to view everyone you meet as an amazing person who doesn't need you, yet to whom you can give a gift. Is the gift an Attraction principle? No. An offer for free coaching? No. A business card? No. A patient ear? No. Rather, the gift to give a person is themselves. If you can point out something about them that they've forgotten or never knew, you've created a gap that they can grow into. Now, I'm not talking about complimenting or acknowledging a person, because that's usually manipulative. Instead, I'm talking about becoming the type of person who -- AS A MATTER OF COURSE -- points out something positive about the person. In other words, become that type of person, instead of using this as a marketing or emotionally-hooking technique. See the difference? Here's an example of what I'm talking about. Instead of saying, "I like the way you talk," you'd say something like "You have a compelling way of speaking." Instead of saying, "You're obviously very successful," you'd say something like, "You handle your success very graciously." Instead of saying, "I'm sorry to hear that your business isn't doing well right now," you'd say something like "I can only imagine the amount of stress you're under right now." In other words, get what the person is feeling and empathize with them in this 'advanced' way. Or pick up something unique or special about the person and point that out. So, you're stating the obvious without puffery, yet it's a different thing than the person has probably ever heard before. THAT'S what gets their attention and THAT'S what will attract them as a client. AND, if you do this with EVERYONE because it's the type of person you are, you WILL get more clients. And how do you become this type of person without it being an act or performance? --You'll naturally become this type of person as you integrate the Attraction Principles. You will become generous because you can afford to be. -- Thomas J. Leonard


Topics: Coaching, coaching clients, Thomas Leonard, Attraction Principles

Gratitude: Don't Miss It

Posted by Julia Stewart

gifts and gratitudeGratitude starts the wheel turning.

It’s about you.

Come from gratitude and you’ll be instantly happier.

Come from gratitude and you’ll attract more of what you want.

When you struggle to feel grateful, spend time with people who are grateful.

Gratitude is contagious.

Gratitude is not something you feel because things are the way you want; it’s just something you feel.

You can only feel gratitude in the present moment.

If you wait until you get what you want to feel grateful, you have already missed your opportunity.

You will always want things you don’t have. Don’t let “wanting” steal your gratitude from you.

Gratitude is the first step, not the last.

Let your present and future self always be grateful and you will attract everything you really want.

We list the things we are grateful for, not because we need things in order to be grateful, but because we can use those things to trigger our gratitude.

Enjoy feeling grateful while noticing the things you still want and your life will always be rich and joyful. 

Just keep turning the wheel.

Copyright, Julia Stewart, 2008

Topics: gratitude, Attraction Principles, Julia Stewart, grateful

Featured in Blogwild!

Posted by Julia Stewart

Hey! I got this little graphic from Andy Wibbels, today. Cool. He used my blog testimony in his newly released Blogging Bible, BLOGWILD! Basically, I talked about how this blog attracts new coaching clients to my business. (Very cool. Check it out on page 138.) Nice to attract business by doing something I like anyway. Yet another example of the old Attraction Principle, "Add value just for the joy of it." Something very attractive about that. That's also partly why Andy's work is so attractive (and successful): He gives cool stuff away. (And he happens to be very, very good at what he does!)

He's a great example of "Giving is the new marketing." The web makes it possible. Consciousness makes it inevitable. (More on "The Power of Giving" in April 18th's Confab with special guest, Kathryn Gotshall English. If you still haven't joined, go

Copyright, Julia Stewart, 2006

Topics: Attraction Principles, IAC

Koans to Live By If You're Thomas Leonard

Posted by Julia Stewart

Thomas LeonardThe Zen of Attraction

by Thomas J. Leonard

I developed these 14 koans to help me get more space so that I could better apply the 28 Attraction Principles and Practices of the Attraction Operating System. Note: You can take these literally, figuratively or as a place to come from in your dealings. They are simply what works for me.

1. Promise nothing.
Just do what you most enjoy doing.

2. Sign nothing.
Just do what doesn't require a signature of any kind.

3. Offer nothing.
Just share what you have with those who express an interest.

4. Expect nothing.
Just enjoy what you already have; it's plenty.

5. Need nothing.
Just build up your reserves and your needs will disappear.

6. Create nothing.
Just respond well to what comes to you.
7. Seduce no one.
Just enjoy them.

8. Adrenalize nothing.
Just add value and get excited about that.

9. Hype nothing.
Just let quality sell by itself.

10. Fix nothing.
Just heal yourself.

11. Plan nothing.
Just take the path of least resistance.

12. Learn nothing.
Just let your body absorb it all on your behalf.

13. Become no one.
Just be more of yourself.

14. Change nothing.
Just tell the truth and things will change by themselves.

Copyright 1997 by Thomas J. Leonard. All rights reserved.

(Used with permission) 

Topics: Thomas Leonard, Attraction Principles, Zen of Attraction

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