Coaching Clients: Attraction

The following was written by Thomas Leonard:

Thomas Leonard I shudder whenever I hear a coach talk about 'prospecting' for clients or when they refer to a potential client as a hot 'prospect.' Doesn't that turn the person into an object? Not pretty. I think a better approach is to view everyone you meet as an amazing person who doesn't need you, yet to whom you can give a gift. Is the gift an Attraction principle? No. An offer for free coaching? No. A business card? No. A patient ear? No. Rather, the gift to give a person is themselves. If you can point out something about them that they've forgotten or never knew, you've created a gap that they can grow into. Now, I'm not talking about complimenting or acknowledging a person, because that's usually manipulative. Instead, I'm talking about becoming the type of person who -- AS A MATTER OF COURSE -- points out something positive about the person. In other words, become that type of person, instead of using this as a marketing or emotionally-hooking technique. See the difference? Here's an example of what I'm talking about. Instead of saying, "I like the way you talk," you'd say something like "You have a compelling way of speaking." Instead of saying, "You're obviously very successful," you'd say something like, "You handle your success very graciously." Instead of saying, "I'm sorry to hear that your business isn't doing well right now," you'd say something like "I can only imagine the amount of stress you're under right now." In other words, get what the person is feeling and empathize with them in this 'advanced' way. Or pick up something unique or special about the person and point that out. So, you're stating the obvious without puffery, yet it's a different thing than the person has probably ever heard before. THAT'S what gets their attention and THAT'S what will attract them as a client. AND, if you do this with EVERYONE because it's the type of person you are, you WILL get more clients. And how do you become this type of person without it being an act or performance? --You'll naturally become this type of person as you integrate the Attraction Principles. You will become generous because you can afford to be. -- Thomas J. Leonard


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