Coaching Blog

Guest post by Joy Maiywa.

If you are thinking of becoming a business coach, it is most probably because you enjoy helping people establish and grow their businesses. You most likely have a natural ability to recognize things that need improvement and are quick to ask questions or suggest changes that can bring about great results.

Like any career, becoming an effective business coach will first require you to acquire the necessary training apart from having some of the natural traits that go with the job. Business coaching involves a great deal of communicating with others. As such, it helps if you are a good and clear public speaker to succeed in the job. You also need to be friendly, analytical, result-focused, thick-skinned and easy to talk to.

To become a business coach, you will need to familiarize yourself with all that is involved in the opening, running and establishing of a business. You will need to know about business planning, finance, employee management, accounting and even legal issues affecting businesses. The type of knowledge and training you specialize in will determine the kind of businesses you will be handling. You can either choose to coach on general business practice or specialize in a particular business industry.

You can also offer business coaching in segments. For instance, if you would like to become a finance business coach, then your work will involve hosting workshops and seminars to train entrepreneurs on different financial aspects related to their businesses. Some issues you will be handling include how to put together tax forms, correct budgeting, how to avoid losses and bankruptcy, and many more. You can also choose to specialize in business problems, where you can coach people about the different business problems they face and provide the solutions to their problems. The type of field you choose should match your passion and skills. This way, you will be able to effectively mentor others who are lacking in you area of specialization.

You do not have to own a business to start a career in business coaching. You simply need to have the passion for the job and the knowledge and skills that go with business coaching. Say you are an expert in accounting. You can choose general business coach training but coach on this field only. If you are good at marketing, you can also choose to impart your skills on people needing marketing skills.

To become a professional business coach, you need to acquire some level of training for the job. This way, you will be able to effectively help others by improving their lives and the businesses they are in. You will have the skills to successfully motivate others to adopt certain business strategies and techniques that will result in their success and the companies they work in. As you grow in your career, you will also be able to hold workshops and seminars to help others become successful businesspersons. If you are looking for a career change from the corporate life, consider becoming a business coach in your area of specialization.

Joy Maiywa is a professional freelance writer and blogger. She has worked with clients from different fields including technology, education, health, and business and entrepreneurship. She writes for Degree Jungle online rankings, a resource for college students.

The number one question that business and life coaches ask me over and over and over is, 'How do I get coaching clients?', which is code for, 'How do I make money as a coach?'

At any given time, there seems to be a large percentage of coaches who are hungry for more paying clients. Some of them even have a limiting belief that you can't really make a living as a coach.

This flies in the face of the facts:

• Business and life coaching have been cited again and again as one of the fastest-growing professions by media outlets like CNNMoney, the Wall Street Journal, Forbes, etc., etc.
• According to organizations that survey professional coaches and the people who hire them, most coaches make between $160 and $325 per hour.
• According to experts who've worked with millions of people (such as Oprah) everybody wants a better life, which helps explain the insatiable demand for life coaches.

So how is it possible that any coach doesn't have all the clients and money s/he could ever want?

• Marketing mavens will tell you that you need better marketing.
• Sales trainers will tell you that you need to close more sales (Well duh.)
• Coach trainers (like me) will tell you that good coaching skills practically sell themselves (I'm biased, but it's true).
• Law of Attraction gurus will tell you that you just need the right mindset (If it were really that simple, everyone would be a millionaire).

None of these solutions gets to the heart of what stops the majority of coaches from succeeding wildly - even the ones who are good coaches and do their best to learn everything that should help them succeed.

In fact, if you're honest with yourself, you already know why some business and life coaches aren't more successful, because this holds you back, too.

It holds everybody back at some point, including me. What I'm talking about is fear of rejection, shame, humiliation, failure, and being laughed at. It's the single strongest fear that humans feel, one so strong that it can make soldiers march into certain death, rather than live with the shame of running away. Sit with that for a moment...

Does it make sense that not one of the solutions I listed above really helps with this?

Well let me back up. They can help. They do help. Sometimes. But if fear of screwing up stops you from spreading the word about your new business and asking people to help you -- heck! -- if it stops you from asking people for their business; then learning a new program won't help you make more money as a coach.

So what will help?

Here are some things that have helped my coaching clients:

• Admit you have the fear and don't try to avoid how yucky it feels (people born to my generation -- Boomers -- or later, tend to avoid uncomfortable feelings, to their detriment)
• Ask the fear how it's trying to help and then let it help you (imagine it's a person who can talk and imagine what it would say. I know that sounds crazy, but it's an awesome tool for listening to your unconscious thoughts and for getting the best advice, ever.)
• Feel the fear and do it anyway (reach out to people, tell them how you can help them, etc.)
• Stay in action until the fear subsides (we stop fearing the things we do everyday)
• Model yourself after someone who's already succeeded ('fake it 'til you make it' is far wiser than it sounds)
• Hang out with people who've succeeded (You become who you hang out with)
• Don't hang out with people who are struggling (Research shows that folks who have the same problems, tend to reinforce those problems in each other and do worse, as a result)
• Become someone that other people want to hang out with (do what it takes to succeed and other successful people will hang out with you. That becomes a virtuous circle that creates more success for all.)
• Work with someone who understands and can help you (Like a really good mentor coach)
• Ask yourself if you really, really want it, because if you do, and you don't do as much of all of the above as you need to, you're out of integrity (that alone, will stop you from attracting clients)
• Stop making excuses for not taking calculated risks like, 'I'll launch my business when I have more money, more confidence, more blah, blah, blah...' (People who think that way tend to wind up losers.)
• Don't take a 'No' answer from the Universe (old-fashioned determination still works).

Once you've fully dealt with your fear of rejection and failure, then the right training or marketing program will start to work 'like magic'.

What about you? What form of fear stops you from attracting plenty of coaching clients? Share below in the comments section.

Learn how the Coach 100 process obliterates new-coach fears:

Guest post by Coach, Angela Goodeve, CCC. Angela is a member of School of Coaching Mastery's Ultimate Coach Training Program. Visit Angela's blog here. Angela is a contestant in the Best Coaching Blogs 2012 Contest.

Ok, Spiral Dynamics Coaching is a little complex, so if you are in a light mood, or it starts giving you a headache, you may want to bookmark this post until later!!!

When I first started leaning about Spiral Dynamics at School of Coaching Mastery, my first reaction, like many others, was “huh??”; My second reaction was “hmm, this is interesting…”; my next was “wow, this is REALLY interesting”; and my next was “Why haven’t we heard of this before???”.

I have a four-year degree in Psychology, have attended many educational conferences, and have been into personal development for a very long time, but not once have I heard of Spiral Dynamics until studying it at School of Coaching Mastery, at least not in a meaningful and detailed way!

This is what I have learned so far about Spiral Dynamics:

• Spiral Dynamics has been used with individuals; governments; and in marketing, and has been beneficial in all of these settings;
• This psycho-social-spiritual theory was first proposed by psychology professor, Clare Graves, PhD, in the 1950’s, and has been referred to as the “The Theory that Explains Everything” by MacLean’s magazine.  It was later clarified by Dr. Don E. Beck and Dr. Christopher Cowan in their seminal book, Spiral Dynamics, Mastering Values Leadership and Change; and
• The theory combines biology, psychology, and sociology in trying to describe differences in human thinking and behavior.

So, what IS Spiral Dynamics???

Spiral Dynamics describes human thinking in terms of an evolution of individual and societal value systems.  According to the theory, each individual, culture, and society follows a succession in levels of thinking, that are characterized at each stage as a different value system that guides not only the person’s thinking, but their behavior, and their interaction with others, and the world around them.

Each stage, for simplicity, has been organized into a color system that describes different value systems and ways of thinking. 

The key things to remember when learning about these value systems and stages are:

• There is no “right” or “wrong” way of thinking;
• That the world needs people who think at different levels along the “spiral” to survive;
• When we move on to the next “stage” we integrate the values of the previous “stages” so that we can utilize them if needed;
• A person, culture, or society can “spiral” back to a previous stage in certain circumstances, and may become “stuck” at an earlier way of thinking;
• Lower levels are not aware of the existence of the higher levels;
• Individuals and Societies are best served by leaders, including coaches, who are thinking at the higher levels, who can recognize others at different stages along the “continuum”, and use this knowledge to help solve issues according to the applicable ways of thinking, or value systems.

The “stages” are as follows (they will be described in terms of the individual for simplicity):  

• Beige – At this stage, the individual’s mainly thinking of survival, much like an infant ‘s physical concerns and biological needs;
• Purple - The individual sees the benefits of a Family/Tribe, and safety and security in numbers.  Much like a toddler they are influenced by ritual, and believe in the “guidance” of their “Chief”, or Parents.
• Red - This stage is very egocentric, and adheres to the principles of:  dominance, power, and control, much like teenagers typically assert themselves;
• Blue - Sees the world, and interacts with it, according to rules and authority that they believe brings stability, order, and meaning;
• Orange - Evolves in their values and thinking towards achievement, competition, and success.  They thrive on opportunities, and are driven to a “better way of living”.
• Green - Is concerned with humanity, love, harmony, and purpose (think 60’s hippy!!)
• Yellow - Places high value on flexibility, independence, and a certain knowing about themselves.  They care less about what others think, and more about doing what one chooses, an existential way of being.
• Turquoise - Is a more holistic way of thinking, in terms of consciousness, life force, and the “global community”.

So, what does this all mean to coaches, and how is learning about this going to benefit us in terms of our interactions with, and understanding of others?

For one, it reminds us that we are all individuals, with different value systems, ways of thinking, and different ways of interacting with the world.  It therefore follows that we cannot assume that any individual does, or should think the same way we do.

Knowledge of this theory can also help us in coaching and communicating with others, whether it is on an individual level; through professional coaching, via marketing; or in a more global sense.  If we can understand where another person is coming from in term of their values and thinking, then we can tailor our communications to that person, audience, or community to foster a stronger connection.

As Coaches, if we can understand where our Clients are coming from in terms of their values and thinking, we can help them find solutions that are appropriate for them, and that will resonate with them much better!

Since this is a pre-pre-101 to Spiral Dynamics blog article, you may want to visit some other sites to read more about it:  I found this one helpful in deepening my understanding.

You can also take the Introduction to Spiral Dynamics for Coaches at School of Coaching Mastery.

If you have heard about Spiral Dynamics, I would love to hear your comments!  Let’s get the discussion going!

Peace and Love,

Ang :)

School of Coaching Mastery teaches a Spiral Dynamics course tailored to the needs of business and life coaches. It's part of the Ultimate Coach Training Program:

The annual Best Coaching Blogs Contest is starting up again this month and the entry period is now open.

Every year, since 2009, School of Coaching Mastery has sponsored this online contest between many of the top blogs in business and life coaching. Thousands of readers check out the blogs entered and the coaching bloggers, themselves, report that it's fun, attracts new readers to their blogs, as well as new coaching clients.

Best Coaching Blogs Contests in past years, have always thrived on social sharing and cooperation, as much as on competition.

This year, we've revamped the contest to make it even more social than ever and we're putting it in the format of a blog, which kind of makes sense! We've also gotten rid of the dreaded 'Down Vote' option, which caused a fair amount of consternation in years past and we're experimenting with allowing people to vote as often as they wish.

This year, when you enter your coaching blog, your entry will show up as a blog post on the contest page. Each entry/blog post will have social sharing buttons at the top of it, like the ones you see above this post. The social sharing buttons will function as votes, which will display the total number of shares/votes for that entry. The 20 bloggers with the most votes will themselves vote via closed ballot for the Top Ten Best Coaching Blogs of 2012.

Winners will receive permanent listings on this site, with links to their blogs, plus winner badges and bragging rights. In past years, major coaching organizations have entered, as well as coaching students with brand-new blogs. The winners every year are a mix of established blogs and newbies, meaning anybody can win this prestigious blogging contest.

Here's how the new Best Coaching Blogs contest works:

1. Enter your blog in the contest - it's free (be sure to read the rules)
2. You'll get a badge for your blog that announces you as a contestant
3. Invite your mailing list to vote for you and add their reasons why they love your blog in the Comments Section of your blog entry
4. Blog about it on your blog
5. Share your entry with your social networks on Facebook, Twitter, LinkedIn and Google+ and invite folks to vote for you
6. Use social sharing best practices: if you share with sensitivity, your contacts will share with their contacts and you votes could go viral, but if you over-share with your network, you may annoy and/or lose your friends and followers. (If you set up dummy accounts and over-share to non-existent contacts, you may be banned from the contest)
7. Get to know your fellow bloggers and support the blogs you think should win - this is a friendly contest
8. If you make it to the semi-finals, vote for the Best Coaching Blogs of 2012, based on the quality of their content and good sportsmanship.

Do you have a Coaching Blog that you'd like to enter in Best Coaching Blogs 2012?

Guest post by Jen Waller, Top Ten Winner of Best Coaching Blogs 2011.

I didn’t intend to become a coach, run my own coaching business or be my own boss when I first started out learning about coaching. I just found it increasingly fascinating and enjoyed playing and discovering.

It does mean that it’s difficult to pinpoint the precise moment in time when I first started coaching - it just naturally evolved. I do know that it happened over a decade ago.

There’s mistakes I’ve made, things I could have done differently and action I could have taken faster. However, I’m really comfortable with the choices I’ve made and the path I’ve taken as it’s got me to where and who I am now.

Here’s just 3 of those lessons from when I first started coaching:

Having all the coaching knowledge in the world is not going to make a difference to clients unless you are using them by actually coaching people! Some of the best learning experiences I’ve had have come from working with clients.

That does not mean I’m suggesting don’t ever seek and take formal training courses. I personally believe that it’s a duty I have to my current/future clients to continually develop, explore and refine my work.

I am suggesting that you don’t put off putting it into practice!

2. You don’t have to listen and get involved with any distracting thoughts about self doubt or insults

I remember when I first started coaching that I had all these distracting thoughts running through my head.

It was not at all unusual to realise I was paying attention to questions in a coaching session such as

• “Am I good enough?”
• “ I can’t ask that question, what will they think?” or
• “Who am I to ask that question?”

On other occasions it could be a running negative commentary on how terrible a question was, how something was clumsily worded or a general observation that my coaching was terrible and awful! - All a bit distracting to really focus and listen to my client in that moment.

It was the realisation that coaching was not about me, it was about the client in front of me (or at the other end of the phone) that made the difference for me.

It was the catalyst so that when I recognised those thoughts I could let them go, not get caught up in them and return my focus to my client in that moment – that thinking could be indulged in “my time”, as I thought of it, outside of that session.

Funny thing was that the more I didn’t get caught up in those thoughts during a session, the less they seemed relevant when it came to “my time” outside the session!

3. Not knowing a “script” of questions in advance is OK, it doesn’t mean that you are not prepared.

As you watch others coaching, attend trainings and generally read around the subject you will no doubt come across some fantastic questions. Ones that leap out at you so that you want to store them away to pull out in one of your own coaching sessions.

At some stage in my early development I mixed up preparing for a coaching session with having to have a list of pre-planned questions complete with the order they would be asked in the session ahead.

For a while I thought that the fact that I found that really difficult to create (and when I did, never stuck to the list in reality) meant that I was a terrible coach. I let it get in the way of how confident I felt with my coaching.

What I had missed was the fact that this is a coaching conversation. I don’t generally pre-plan conversations in other contexts, I allow those to flow naturally in response to what the other person says. So why do it with a coaching conversation?

Those questions stored away for future use still come in useful but they are used when it’s the “best fit” with where my client is at that moment.

This new way of thinking also allows for the possibility that some of the most powerful questions utilise that individuals own language. If you like, questions that you create in the moment prompted by the answer just given – even if it is one similar to the ones you’ve stored away for future reference.

I’ve selected just three out of many possible things I’ve learnt. These are just my experience, what about yours?

If you are new to coaching, what can you take from this post that will make a difference to your next step?

If you have more coaching experience, what would you share for your personal journey?

Jen Waller is on a mission to support, nurture and encourage coaching skills and talents from non-coach to coach and beyond.

Her coaching blog, Coaching Confidence, is a blog for coaches of all niches. Containing daily quotes, alongside posts covering topics such as personal development, coaching skills and resources. Each Friday the blog hosts a guest post covering a broad range of different coaching experiences, styles and approaches.

Want to enter Best Coaching Blogs 2012?

Guest post by David Papini, CCC.

Coaching is about conversations and human beings.

Conversations happen in different contexts and human beings can be criminals. Coaching is powerful, but has limits. Can you coach psychotics? Can you coach evil clients? Can you coach a Nazi?

There is a scene from Steven Spielberg’s Schindler’s List where Oskar Schindler (actor Liam Neeson) is talking with Amon Goeth (actor Ralph Fiennes) and tries to convince him to change his evil criminal “behavior” toward the prisoners.

Here is the conversation from a coaching technique point of view where Amon is the client and Schindler the coach:

If you put aside the maybe weird and scary feeling of coaching someone seriously mentally ill, with criminal traits and in a position of real power (as Amon Goeth was, in reality and in the movie) you may recognize that it is possible to meet clients with at least one of these trait (hopefully with lower intensity). Among the three traits (mental illness, propensity to criminal acts, power in an organization) I think that mental illness is the one that “technically” excludes the possibility of coaching because a coach cannot address the real (neither the great) self of the client, because that self is seriously damaged: only therapy maybe can.

Propensity to criminal acts poses an ethical problem, because it is possible, technically, to coach a client while embracing his criminal or violent self, but this puts the coach in the position of supporting a criminal (which is a moral and legal issue, not a technical one). For the sake of the discussion, if you are a criminal and a coach, you can coach a criminal, if you do not share the same criminal background, you may want to coach a client that wants to change his criminal behaviors in the future, but even in this case you cannot have a hidden agenda (like “helping the client to become a good citizen”) only an agenda that is shared with him.

If agendas (yours or client’s) are illegal or unethical or hidden, you cannot coach.

Coaching a powerful person, of course, can be done and I think that when my client’s real power (or status) is higher than mine, what makes the coaching relationship a good one is establishing that “us” mindset.  Which is the only part that I would save of the otherwise poor Schindler’s coaching performance.

Visit David Papini's Coach 100 Page Here.

David was born in Florence in 1966 just a few months before the deluge, and that's a kind of destiny. As an executive is in charge for general management in a IT Firm, as a certified NLP counselor helps clients to explore their life experience, as a Coach helps clients getting what they really want, as a conflict mediator witnesses how tough and creative a relationship can be, as a trainer helps trainees in stretching their brain, growing and learning, as a public speaker enjoys co-creating experience on the fly, as a dad loves his two children. As a man he is grateful and worried that he’s got this wonderful life. And he’s fond of categorizing his professional roles :-). More about him at http://papini.typepad.com/lifehike/
Flicker Creative Commons photo by HistoryIn An Hour

Guest post by David Papini, CCC.

In a famous speech at Stanford University, on June 12th, 2005, Steve Jobs said: "Today I want to tell you three stories from my life. That's it, no big deal, just three stories. The first story is about connecting the dots".

At the time Steve Jobs was approaching his fifties, and in that speech he was looking back to his life from the viewpoint of a successful entrepreneur, also gone through many setbacks, including a though start as an adopted child and serious health issues.

What he does in front of the Stanford's graduates is looking back and making sense of his story, connecting the dots of his life. Of course he does it a posteriori, looking at the causes from an effect (who and where he is in 2005) viewpoint. And, second, he tells a story, which, as we know, it's always a partial view of the facts (or of reality, if you prefer).

A few weeks ago, while I was preparing a speech about my job as a life & executive coach, I was struggling with finding a short definition able to capture the essence of coaching (I mean, not just an advertising sentence, the "essence" ), and it occurred to me that what a coach helps a client with is to connect her/his life/career dots before her/his achievements. So, to me, a coach helps a client to connect the dots looking forward, instead of backward.

If you look back at your dots and connect them, what do you see?

Now, look, listen, feel ahead your doubts, question marks, uncertainties.

List them.

Look at them together.

Connect them.

What do you see?

Coaching is about this: helping you to create and or change that picture of you in the future.

Visit David Papini's Coach 100 Page Here.

David was born in Florence in 1966 just a few months before the deluge, and that's a kind of destiny. As an executive is in charge for general management in a IT Firm, as a certified NLP counselor helps clients to explore their life experience, as a Coach helps clients getting what they really want, as a conflict mediator witnesses how tough and creative a relationship can be, as a trainer helps trainees in stretching their brain, growing and learning, as a public speaker enjoys co-creating experience on the fly, as a dad loves his two children. As a man he is grateful and worried that he’s got this wonderful life. And he’s fond of categorizing his professional roles :-). More about him at http://papini.typepad.com/lifehike/

If you're a business of life coach, or any type of solo professional, then attracting coaching clients via social networking sites can be incredibly valuable.

If you're new to social networking and social media marketing, it can be pretty overwhelming. The great news is that you only need some essentials to get started. From there, it's pretty easy 'to learn as you go'.

The first step of course, is to join and build a following on social networking sites. From there, if you know how to do it, you can easily attracting paid coaching clients. I share two brief stories about how two coaches filled their coaching practices quickly with clients by leveraging their social networking relationships with Coach 100 in the new eBook, The Essential Guide to Social Media Marketing for Solo Professionals. To Get the free eBook, click the big button below. To learn more about how to attract coaching clients via social networking and many other approaches, join Coach 100. More info below. But first, here's one section from the new eBook.

How to Build Your Following on Social Sites

1. Start by following others. Makes sense, doesn’t it? People like to connect and they’ll be more likely to connect with you, if you make the first move. Don’t be shy. This is a lot easier than asking somebody to dance at a high-school mixer. But here’s where it gets similar to school: the more popular you are, the more people will want to connect to you. Get the ball rolling and eventually momentum will start to help you out.
2. Consistently Add Fresh Content to Your Social Profiles. Social networking doesn’t have to take more than a few minutes per day, but do be consistent. Try setting aside ten minutes per day to share something relevant. An easy way to do this is to share great blog posts from blog sites that are related to your specialty. Most blogs today have social sharing buttons built right into the interface (see ours above). You can amplify your shares across numerous social sites by taking advantage of their sharing options. LinkedIn has this built into posts. Just click a box to share something from LinkedIn to Twitter, for example.
3. Self-Promote Minimally. Even on sites where self-promotion is well tolerated, such as Twitter, the rule of thumb is to post something promotional once out of every seven tweets. Exceptions are made for commercial accounts, such as Starbucks or Amazon, that people follow specifically to receive discount offers. If you’re running a high-end solo business, such as coaching, you want to primarily engage in conversations and add useful content, with an occasional offer to buy your book, attend your seminar, or try a sample session. Be even more judicious on Facebook, which is primarily social, unless you have a (free) Facebook Page for your business.
4. Be Somebody People Want to Follow. That’s one reason why a head shot of you is so important to your social profile. People generally follow people, not companies. Let your personality come across. Are you philosophical? Share deep thoughts and/or quote other famous people (and share the thoughts of people you follow – which is a great way to get them to follow you back). Love humor? Make an occasional wisecrack or share the jokes of famous comedians you follow. Care about social issues? Update your accounts with links to important online petitions. All of this pays off when your clients like what you like. The better you know your market, the more you can hone your voice.
5. Be conversational. Reply to people who message you. Retweet or share their comments. Join in the conversation. This can be as simple as ‘liking’ what somebody says on Facebook or as involved as participating in a lively conversation in a group on LinkedIn.
6. Focus on the social networks that matter most to your clients. You can’t be everywhere, even on the internet. If you have a business-to-consumer service (as opposed to business-to-business), then LinkedIn may not be ideal for you. If your clientele are older, then maybe the latest hot new social site (currently, that’s Pinterest) isn’t important yet for your business.
7. Invite your website visitors to join you online. Add ‘Follow Me’ buttons (you can get them free from Twitter, for instance, or Google to find 3rd-party buttons) to every page on your site (See our 'Follow Us' buttons to the right). This encourages your visitors to talk about you in a potentially viral venue. Likewise, be sure to add social sharing buttons to all of your blog posts (if you have one – recommended). All the major forms of blogging software (like Wordpress) have them available. Finally, you can add social conversations to your website by adding social streams from Facebook, Twitter, etc. (scroll down to the right to see one of ours) The more ways people can find you and talk about you online, the more people will find you and talk about you online. Trigger the viral nature of social networking and your customers will market for you!

To get indepth instructions on how to build your coaching business with social media, along with many other approaches, join Coach 100. There are three levels to choose from, depending on your experience and how much you want to spend. Each one provides a proven system for attracting paying coaching clients and filling your business.

To get the free eBook, The Essential Guide to Social Media Marketing for Solo Professionals, click below.

What should every life coach (and business coach) know?

Coaches are in the business of change and creativity. Namely, our clients want to create change in their businesses and lives.

So why should a business or life coach understand vulnerability and shame? Because they have everything to do with creating change. In fact, if your clients didn't fear vulnerability and potential shame, they might not need a coach.

Watch researcher Brene (rhymes with Renee) Brown's highly entertaining TED Talks on Vulnerability and Shame. And learn why one of your most powerful coaching tools is your own vulnerability. Call it, The Me-Too Factor.

Thanks to Life Coach, Traci McMinn, CCC, CGC; and Business Coach, Mattison Grey, MCC; for sharing these.

Yesterday, I received a letter in the mail congratulating me on my new BCC (Board Certified Coach) credential from CCE (Center for Credentialing and Education).

It was nice to get, but no surprise.

CCE, a non-profit which has been certifying a variety of counselors for years, recently stepped into the realm of business, executive and life coach certification, with this impressive-sounding new credential. But any executive, business or life coach who was previously certified by the ICF or IAC and who could demonstrate that they already have coach-specific training, got grandfathered into the BCC for $100. The only catch was that we had to take a norming exam to help CCE establish appropriate exam questions for future coaches who test for the BCC.

Even though I have reservations about the new BCC life coach certification, I decided to take the plunge and get it for the following reasons:

• Life coach certifications from independent certifiers are generally the most respected in coaching, because with no regulation, some coach training schools (at least the ones that are disreputable) sometimes have very low coach certification requirements (or no requirements other than a fee). 
• I think competition between independent certifiers is good for coaches, their clients and the coaching industry, because it forces the certifiers to listen to us and upgrade their services in order to stay relevant. So a new independent coach certifier may be positive for the profession.
• At this stage of the game, no single life coach certification organization is the recognized leader, worldwide. The ICF claims this distinction, but most coaches do not agree, especially in fast-growth markets, like Asia. So it may be a good idea to be certified by more than one independent coach certification organization.

That said, I have plenty of reservations about the new Board Certified Coach credential and may not use 'BCC' after my name in most situations - at least not yet. Here's why:

1. As one of my colleagues, who is certified by both the IAC and ICF, recently commented, a certification from an organization that mainly certifies counselors may further confuse the public about the difference between coaching, therapy and counseling. Appearances to the contrary, business and life coaching are completely different from either counseling or psychotherapy. Coaching is based on different paradigms and does not target clients who are mentally ill or in crisis. A decade or so ago, when I became a coach, the profession of coaching was under attack by psychology professionals, who claimed we were practicing therapy without a license. Then a landmark lawsuit in the state of Colorado established life coaching as a separate profession from psychotherapy.  Furthermore, the reason coaching is still not legally regulated anywhere is because coaches don't work with vulnerable populations. Since that landmark case, therapists and counselors have jumped on the coaching bandwagon in large numbers, because they aren't hamstrung by regulations, they've seen how effective coaching can be and because they can charge more for it. As another coaching colleague commented: The confusion between coaching and therapy isn't because coaches are practicing bad therapy; it's because too many therapists are practicing bad coaching. One of the reasons I decided to get the BCC anyway, is so I can watch from the inside how CCE's influence plays out and can speak up as needed. If CCE does its job well, it could actually cut down on the confusion and erroneous assumptions that counselors and therapists sometimes make when they hang out their coaching shingles.
2. CCE bases the BCC credential solely on college degrees, coach-specific training and passage of a multiple-choice test. Reputable life coach certifications always require demonstration of coaching skills. Why? Because unlike virtually any other profession, including counseling and psychotherapy, efficacy in business and life coaching is not based on expert knowledge, but on the skill of assisting coaching clients to leverage their own knowledge, thoughts, actions, gifts, etc. In other words, coaching is a skill set, not a knowledge base. A degree has little or nothing to do with competency in coaching. Coach training is a very good thing, but doesn't automatically ensure a skilled coach.  And multiple-choice tests measure knowledge, not coaching skills. To get my stamp of approval, CCE needs to add an oral test to their certification requirements.
3. CCE claims its multiple-choice test is the first scientifically-based measurement of coaching knowledge, but is it really? The 'science' is based on the answers to test questions that coaches who are certified by the 'less scientific' IAC and ICF gave on BCC norming tests. In other words, it's piggy-backing on knowledge collected by thousands of non-science-based coaches and calling that scientific. In any case, one of the reasons coaching has rocketed to the forefront of human development is because coaches have been free to mix findings from neuroscience and positive psychology with ancient wisdom traditions, plus their own insights and intuition, to create new approaches to human growth. Science is good, but results are what matter.
4. CCE claims to be the first certifier of coaches that is itself 'accredited'. That's good, but it may not mean what you think. Usually, when we talk of accreditation in education, what we're referring to is the 'gold standard' in accreditation, which in the United States (which influences education around the world), means that your educational institution is accredited by a not-for-profit regional accrediting agency that is in turn, approved by the U.S. Department of Education. CCE is not accredited by such an agency. I tried to trace its accreditation back to the USDE, but only got as far back as an agency that accredits engineers (not exactly related to coaching). To my knowledge, no independent coach certifier, nor educator of coaches, possesses the gold standard in accreditation. That doesn't mean they aren't good, it just means they don't have the ultimate stamp of approval in education. (Beware though, of phony 'associations' that are invented by un-scrupulous 'coaching schools' or more-aptly, certification mills, just so they can claim to be 'accredited' by somebody.) CCE's accreditation doesn't make it a better source of life coach certification. In fact, they may not understand the profession of coaching as well as either the ICF or IAC.
5. There has been some suggestion (unconfirmed) that the CCE may require its Board Certified Coaches to administer a psychological profile that measures the mental health of new coaching clients, in order to refer them out to psychotherapists. This would be no more appropriate than requiring Certified Financial Planners to test the mental health of their clients (after all, behavioral economics is the latest hot specialty for therapists), or requiring bartenders to test their customers for alcoholism (shouldn't some of those barflies be in rehab?). I know many psychologists believe 90 - 100% of all people are at least neurotic and could benefit from therapy, but coaches aren't in the mental health business, are untrained in the area of diagnosis and in many locations it would actually be illegal for an untrained professional to try to diagnose a mental illness. What coaches are responsible for is helping their clients reach the clients' desired results. If coaching isn't effective in reaching those results and the coach suspects psychotherapy could help, they can best serve their clients by sharing that observation and declining to waste the clients' money by continuing the coaching. But coaches testing for psychopathology? That won't serve coaching clients (but might serve counselors and therapists), because the real test of whether coaching will 'work' for a client is not the client's diagnosis, but whether the client is ready to take full responsibility for their own life. If it comes between keeping my BCC or succumbing to a requirement to administer  psychological tests, I may give up the credential and I'm sure I'm not alone. But I am so far taking a 'wait and see' attitude towards this.
6. CCE's ethical standards for BCCs are more appropriate for counselors and therapists than for life coaches. That's not automatically bad, but suggests that CCE itself, is confused about the differences between counseling and coaching. Here are SCM's ethical standards.
7. The BCC hasn't yet stood the test of time. Thus far, the Board Certified Coach credential is not widely recognized, nor is it the the gold standard in coaching. For the time being, I would recommend the BCC only as a provisional certification, on the level of the ICF's ACC (Associate Credentialed Coach), that a new coach might want, while they work toward a more recognized coach certification.

What do you think? Share your comments and concerns about the new Board Certified Coach credential in the comments area below.