Coaching Blog

New IAC Certified Coach Tells How She Did It

Posted by Julia Stewart

Jan O'Brien, IAC-CCJan O'Brien, IAC-CC, is the latest coach that we have helped get certified.

I talked to Jan by phone yesterday, because I knew our readers would be curious about how she did it and what it was like. Jan is one of the 25% of coaches whose applications are passed by the IAC Certifiers. She's also one of an even smaller number of coaches who pass on the first try. I wasn't surprised to hear that, because Jan is a wonderful coach. And as I said in our interview, it's a big accomplishment and now she's a member of 'the club'!

What follows are a few excerpts from our conversation and then the entire 23-minute recording, so you can listen in. There also is a link at the bottom to a new SCM program called, Certified Coach: Master What the Certifiers Are Looking For.

Disclaimer: Jan says some extremely nice things about School of Coaching Mastery  and of course, she was saying them to the owner of the school, so take it with a grain of salt if you like, but I believed her. ;-)

On what it means to her to be an IAC Certified Coach now: ‘Profound meaning to me. Professionally that makes a big difference in the coaching business. I'm an IAC-CC and it's wonderful to put that after my name. But knowing that I stayed with it that. I was committed and it was what I really wanted and I'm absolutely passionate about it!'

Her background and how she got into coaching: ‘I'm an intercultural trainer and consultant, cultural orientation training. Originally I'm from the UK and am now living in Houston, Texas. I came into coaching via my coach who is a totally astounding and wonderful coach, called Mattison Grey. I just was so impressed and so assisted by being coached. I thought, Wow this might be a really amazing job to do!'

On what she learned while preparing for certification: ‘I found that going through your certification course was, my experience of person development, was very profound, more than I could have imagined. It seemed to get deeper and deeper and deeper. And that's my own experience...I want to do that, anyway. It also put me on the fast track for that personal development. So that's a very significant piece for me.

I found the instruction to be absolutely excellent, classes with you and Natalie. They were very well facilitated and you both held us in the highest respect even when we were struggling. And it's not easy! There was so much more to this!

I had to hold onto the stair rails very tightly at times. And it was through those challenging times that I so appreciated everybody, the instructors as well as the other people in the class.'

On IAC grading: ‘Challenging. Very high standards. You don't get away with anything, and not that I was trying to get away with anything, but even the masteries I thought I had really gotten well in the recordings. Everything is thoroughly sliced and diced and of course also very honoring...That was little surprising only because I didn't know what to expect.'

Advice for coaches who want to get certified: ‘The practicums are extremely helpful in getting the feedback you need. In addition...I personally have been working with a group of wonderful coaches here in Houston in a study group. That's been absolutely wonderful.
I would also recommend that to get ones own coach whilst you're working on it. There might be things that come up...old deep-seated fears...working with a coach to remove some of the blocks that come up.'

It's an absolutely just glorious feeling!'

Listen to the entire recording here:

Topics: Coach Certification, How to Become a Certified Coach, Mattison Grey, Certification Practicum, Become a Masterful Coach, IAC, certified coach

Career Coaching Spikes Says CNN Money

Posted by Julia Stewart

CNN Money LogoOn September 29th, CNNMoney wrote, "Should You Hire a Career Coach?"

In it, Christopher Metzler, associate dean for human resources studies at Georgetown University, says, "Any time there's an economic downturn, career coaching spikes,"

With job searches now averaging 25 weeks, it's no surprise that the out-of-work are looking for every competitive advantage they can find. And while career coaching is not cheap,  one session averages $161, it more than pays for itself, if you land a great job a few months earlier than you would have otherwise.

There are pitfalls, however. As the article points out, not everyone who calls him/herself a career coach is skilled or qualified to help you reach your goals. And the quality of coach certifications varies widely. Some coach certification training programs take only a weekend to complete, with every participant guaranteed a certificate just for showing up. (I recently spoke to a coach who completed one such program. She confirmed that it was "pretty much a joke.")

Two places you can find career coaches who have pledged their professionalism, are the coaching trade organizations, IAC and ICF. Each has a Find-a-Coach feature. You can also find career coaches at Mastery Coach Exchange, where you can easily connect with and find out about your coach, before trying them out.

Other coaching specialties that do especially well in economic downturns are business and corporate coaching, executive coaching, and money coaching, but even fields like life coaching do surprisingly well, especially now that there are lower-cost options.

Here's the full CNNMoney article on career coaching. Check out their sidebar for more interesting information about it.

Read the Coaching Commons article on the same subject here.

Topics: business coach, corporate coaching, executive coaching, Career, ICF, Coach Certification, Life Coaching, IAC, certified coach, economy, FIND A COACH

Coach Certification in a Weekend?

Posted by Julia Stewart

Certified CoachIf you're one of the many coaches who view coach certification as an critical goal in 2009, this will interest you.

We were planning one of our advanced coach certification weekends this October, but coaches told us they want something else. I invite you to tell us what you want, too, in the survey called, 'Certification in a Weekend?' The survey closes this Thursday. So far, over 50 coaches have told us what they want and how much they want to pay for it. We have every single bit of it, too!

We're offering a special preview recording of 'Master Coach Demos', a new product that we're producing, to everyone who participates in the survey. We'll also provide you with customized recommendations, so you get the certification support you need, not just a pre-packaged product that may not fit your unique requirements. 

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Take the quick 2-page Certification survey right now

Topics: becoming a certified coach, Coach Certification, Become a Certified Coach, Certified Coach Training, how to become a certified life coach, credentialed coaches, Master Coach Demos, IAC, certified coach

You're Coaching, But Are You Actually Open for Business?

Posted by Julia Stewart

Are you open for business?Most of the coaches I talk to fit the following description:

Coaching, But Not Actually Open for Business

They think they're in business, but they're not. Confusion is holding them back. Confusion turns away coaching clients, just like the business in this picture turns away customers. 

The reason I know this is that unlike most coaching schools, I (or someone else at SCM) actually talk to the coaches who visit our site. We listen to what they are up to and help them find the resources they need. It's a labor-intensive process that average coach training schools skip. But we're not average.

Our Enrollment Advisor, Donna Miller, commented on this to me the other day. Most coaches are either coaching, but have no business, or they've started a business, but they're not sure how to coach. Those are bad combinations. They send the same mixed message as the business pictured above. The open sign is on, but the security gate is closed.

If your coaching business is struggling, ask yourself if you're actually open for business.

Here's My Stand:

There is (or should be) an enormous difference between amateurs who coach and professional coaches. If you want a successful coaching business, you need to  be coaching a whole lot better than your client's best friend, next door neighbor and office mate, because those folks are all "coaching" too (and a most of them are coaching for free).

A good coaching school will give you clarity and clarity creates success. It's not magic, but it feels like magic. Mixed signals will keep you stuck. If you are stuck, get the clarity you need. 

One place you can get clarity is in our "How to Become..." free mini-course series. The next one is on How to Become a Certified Coach.

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Register for 'How to Become a Certified Coach' Here

Topics: coaching business, free coach training, becoming a certified coach, Coach Certification, Become a Certified Coach, How to Become a Certified Coach, Certified Coach Training, coach training schools, coaching career, IAC, certified coach

Group Coaching Mastery

Posted by Julia Stewart

Group Coaching MasteryGroup coaching is a wonderful way to create more value for clients, while making more money for the coach.

And those are two goals that all great coaches care about, especially with a recession on. With masterful group coaching there's a synergy between the group coaching members that takes each individual experience way beyond what the coach provides. At the same time, each group member pays less than they would if they spent the same amount of time in personal coaching. And their combined fees can add up nicely for the coach. Everybody wins.

For instance, the first time I was ever coached in a group, the coach, wisely, set up a system where in each group member connected with at least one other group member, at least once per week outside the group.

That very first week, I was paired with fellow group member, Michael Port (Yes, the bestselling author of Book Yourself Solid, and former actor who appeared in Season One of Sex in the City). Michael was a new coach back then, like me, but he was already a leader. He asked me what I was working on in the group and I said I needed to get my coaching website up. So he gave me the contact info for a great web master in India that he had used. And just like that! I had my first coaching website up in no time and (almost) no money!

And then there are the friendships and connections that group members make. The very first coaching group that I ever led was for coaches who were working on IAC Coach Certification. Many of those coaches are still close friends, having established themselves as top-level coaches, referring, inviting and recommending each other along the way. Some of them have even held high-level positions with the IAC. They are a force to reckon with!

All this might make group coaching seem like a no-brainer for the coach. However it is really an advanced skill set. Learning to give a client exactly what he or she needs within a personal coaching session can be a challenge. Doing that for several people simultaneously is quite a feat!

And then there are the administrative issues that arise when we work with groups, instead of individuals. Mastering group coaching is advanced business-building too.

Suffice it to say that School of Coaching Mastery couldn't be without a module on Group Coaching Mastery. And so our new Group Coaching Mastery module commences in one week!

And because this is the School of Coaching Mastery, we will explore the masterful skills needed for coaching groups from the perspective of the 9 IAC Coaching Masteries(tm) and how to take them to the next level by expanding them to include an entire group of people.

For instance, Mastery #1, Establishing and maintaining a relationship of trust, is a delicate set of multiple skills that helps to establish an open, safe relationship between the coach and a single coaching client.

How do you establish and maintain an relationship of trust between each the members of a group, as well as with yourself, so that each group member is completely open and trusting enough to fully benefit from the remarkable experience that is coaching?

That's one of the many puzzles that we'll solve together in next month's, Group Coaching Mastery module.

If you'd like to know more about it, go here to the module registration page.

You'll also get Group Coaching Mastery included if you join the Full Coach Training Program.

Topics: Coaching, group coaching, School of Coaching Mastery, coach, Coach Certification, coach training program, IAC, personal coaching

Do You Need to Become a Certified Coach?

Posted by Julia Stewart

Certified Coach There is so much advice and opinion out there on whether or not coaches need training or certification.

Unfortunately, most of the information is based on what has worked for someone else. If their situation is exactly like yours, their advice may be good for you. But odds are, it won't be.

That's the problem with opinons and advice. It's always about someone else. Not you.

To clear up confusion about coach certification, we did a recent teleclass to help coaches decide for themselves if they really need to become certified coaches. The participants asked terrific questions about becoming a coach, getting coach training and becoming a certified coach.

The truth is some coaches really do need certification and others don't. The various deciding factors include variables such as your personality, whether coaching is a hobby, a sideline or your main source or income, your coaching niche or specialties, your clients' preferences, whether you want to work for yourself or someone else, and much more. You may be curious about the answers to those questions, too.

So if you missed the live call, you're in luck! We turned the questions from the class into a free questionnaire that will help you decide for YOU, if coach certification is a good idea for your coaching career.

You don't need to give your name or email address to take the coach certification questionnaire, but if you want more information from us, you'll have a chance to request it at the end.

Plus, we've added the recording for the class, 'Become a Masterful Coach: Do you need to become a certified coach?', which is at the bottom of this post. I recommend that you fill out the questionnaire first and listen to the recording second. If you have more questions, you're welcome to call us at +1-877-224-2780.

Take the 'Do You Need Coach Certification?' questionnaire here. 

Here is the recording for the 'Become a Masterful Coach: Do you need coach certification?' teleclass: 

Topics: coach training, become a coach, becoming a certified coach, Coach Certification, Become a Certified Coach, teleclass

Coaches: Do You Want to Be Like Toyota or GM?

Posted by Julia Stewart

Coach 100 Business SuccessIs a complimentary coaching session still a good way to get coaching clients?

*  How about the online coach directory?
*  What about the free teleclass?
*  And the online coaching newsletter, is it dead? 
If you've been coaching for a while, then you may know that the newsletter, complimentary session, coach directory and fre*e teleclass are old standbys when it comes to building a successful coaching business.
But if you're new to the business of coaching, you may not even need to learn what they are!
That's because business & marketing - including the business of marketing coaching - have changed drastically in the past year or so. And they're still changing faster than ever.
It's partly because of amazing improvements in technology and also because of the chaotic condition of our economy. In fact, the economy is speeding up trends that have been in place for years. If you're not paying attention, you may miss the most valuable opportunities to fill your coaching business this year.
Make no mistake. People still want coaching. But they're finding coaches in brand new ways. Are they finding you? Want them to find you more easily? 
If you interested in finding out more about the trends in coach marketing and how coaches really get clients, including what's new AND what's old that still works, listen to this free teleclass - yes it may be one of the last teleclasses I ever do... 
COACH 100: HOW COACHES REALLY GET CLIENTS
With Julia Stewart, IAC-CC, President of the School of Coaching Mastery
Wed, Jan 28, 4-5 PM ET
 
Register for this free recording here:http://tinyurl.com/COACH100
First we'll discuss how 23 real coaches got 538 referrals, 240 testimonials and 313 new clients and where those statistics are coming from. We'll also talk about the biggest trend in marketing and how it plays directly to coaches' strengths - if you know when and where to use those strengths.
We'll also talk about the all-new coaching success program:

COACH 100 BUSINESS SUCCESS

The good news is that in 2009 your skills as a coach are in more demand than ever. And now you can use those skills to market your business more effectively - but you do need to make some important shifts. 
ASK YOURSELF: Do you want to be the Toyota of Coaching or the GM?
Coaches who can stay ahead of the curve will be the big winners this year. By the end of this program, you'll have tangible tools for successful marketing in this new environment and a solid plan of action steps help your business succeed. And you'll go straight to the top of The GREAT (Coaching Business) PYRAMID. Most coaches who finish this program use it fill their coaching practices with it with one-to-one coaching clients and they get referrals and testimonials with it and even prepare for coach certification, in the process.
But you'll want to listen to this teleclass - even if it is an old dinosaur in the world of coaching - in order to find out more and to join this exclusive coach business success program.
Once again, here's listen to join the teleclass:
COACH 100: HOW COACHES REALLY GET CLIENTS
With Julia Stewart
Wed, Jan 28, 4-5 PM ET
Register for this free recorded class here: http://tinyurl.com/COACH100
See you there!
Julia Stewart, IAC-CC
 
COPYRIGHT, JULIA STEWART, 2009 

Topics: business coach, coaching business, make a living as a life coach, webinar, coaching success, Coach Certification, coaching businesses, coaching career

Get Coach Certification: New SCM Certified Mastery Coach Designation

Posted by Julia Stewart

Confident Certified Coach

I want to share with you some exciting news with you: School of Coaching Mastery is now offering the SCM Certified Mastery Coach Designation to masterful coaches.

We continue to successfully prepare coaches for IAC Certification, but in view of developments that we’re experiencing in our *laboratory* for coaching mastery, which is SCM itself, we feel a need to offer another path to coach certification.

Here’s one problem that we face: Once a certification standard has been defined and adopted, it already is becoming an artifact of the past. And since coaching is always evolving, we want to know we have a certification that recognizes truly great cutting-edge coaching, while allowing coaches to explore and develop new, unheard-of approaches to delivering transformative conversations.

This has been a difficult issue ever since coach certification was invented.

Given that the bar for great coaching is constantly being raised by the brilliant new coaches who join our ranks every year, it’s necessary that a certification that attempts to measure “mastery” be flexible.

So I am building into our new certification an “inter-developmental” component. In other words, the certifiers won’t just be looking for what we’ve already defined as great coaching; we will also be looking for how each coaching session expands our understanding of coaching mastery.

In other words we expect to learn from you.

This decision was based on numerous events, including listening to the preferences of our amazing students, who coach within their own unique styles and although they are committed to mastery and would love the stamp of approval that certification brings, they don’t want to be cookie-cutter coaches or get stuck in a quantified box called “Coach Certification.”

That wouldn’t serve them. Nor would it serve the coaching profession.

I applaud their courage, creativity and genius. The Certified Mastery Coach designation is for them and for YOU if you want it – and if you can teach us something!

Natalie Tucker Miller, IAC-CC (SCM Master Instructor, IAC Certifier and former President of the IAC) and I have had numerous conversations about this new certification and she will join me, along with Elizabeth Nofziger, IAC-CC (SCM Instructor and IAC Certifier) in preparing and grading coaches to be SCM Certified Mastery Coaches.

As you know, we’ve been successfully preparing coaches for IAC certification for several years. And I’m not suggesting that IAC Certification isn’t still the gold standard. What I’m saying is that even the IAC isn’t a perfect fit for everybody. Some of the greatest coaches I know have been talking to me about the need for a certification with extremely high standards, that has expansion and new possibilities built right into it.

The only way I can see for this to happen is for the certifiers (our certifiers) to relinquish our “expertise” and approach every coaching session with beginners’ minds.

Is this possible? I believe it is!

And I’m so excited, I got started right away with the February Certification Practicum. I'm already grading SCM students with our automatic system, which allows certifiers to score in real time, rather than spending hours listening to recorded sessions, taking notes, analyzing and discussing the details, before agreeing on a numeric score. This feels much more coach-like to me and it gives the certifiers the opportunity to override the grading system, if they feel the coach has demonstrated coaching mastery in a new way.

If you would like to be among the very first to set a whole new standard in coach certification…

Then join me on four Tuesdays, April 7 - 28, 8 -10 PM Eastern/NY Time

You’ll be one of 8 coaches who will coach, be recorded, get feedback and grading on your coaching. If your sessions are strong enough, you can get certified by us, and/or turn in your recorded sessions for IAC Certification.

We already have 4 coaches. We have room for 4 more.

This is the ideal way for advanced coaches to become even more masterful and if you are an outstanding coach then, even if you don’t conform to our pre-conceived notions, if you expand our understanding of coaching greatness, you will likely pass.

Even if you don’t, I promise what you learn will be priceless.

So what price would you pay for this? The 8-hour practicum which I just described is $325. Normally, the certification would separately be $400, but if you register to join this group of pioneer coaches by Friday, you can pay for the 8-hour practicum plus certification and get the certification for half price, if you use the following coupon code:

Use this Code: CERTIFIEDCOACH

Save $200. Get both for $525 by Friday, March 27th, if we still have room. Remember we only have 4 seats left.

I want to be clear:

  • What you learn in this practicum will be transformative
  • You will have a chance to record one coaching session in the practicum
  • You'll get verbal feedback, right away
  • I will grade your session for SCM Certification
  • You will get written feedback, using the IAC Learning Guides
  • Your recorded session can also be submitted to the IAC for certification
  • To get certified by either SCM or IAC, you will have to submit two coaching sessions
  • We can help you record your other session for no extra charge
  • To pass SCM certification, you will also need 5 letters of reference, either from 5 clients, or from 3 clients and 2 IAC Certified Coaches who have coached you for at least three months (In the future, we will also accept recommendations from SCM Certified Mastery Coaches)
  • Two passing sessions and 5 recommendations is all it takes to become an SCM CMC, but you must be a masterful coach

If this feels like something you want to do, I recommend that you register now. SCM students get all of this and much more for fre*e, but I’m opening it to the larger coaching community at a special price and I know it will fill up.

You may also just register for the practicum for $325, but if you decide later that you want SCM certification, you will need to pay the full $400 for SCM Certification.

As I mentioned, SCM Coach Training Program students get both SCM and IAC certifications at no extra charge. They also get up to three 8-hour practicums included in their tuition. We continue to offer the highest standards and value at the lowest tuition of any coach training school, but I can’t emphasize enough that our current fees will be going up.

Here is the link to register for BOTH the 8-hour practicum AND SCM Coach Certification: http://tinyurl.com/SCM-PRAX-CMC

To Save $200, use this code when you register: CERTIFIEDCOACH

To register for just the Certification Practicum for $325, go here and scroll to M12: Certification Practicum and register:  http://www.schoolofcoachingmastery.com/life_coaching_courses.html

For questions about the SCM practicum, certification and our training programs, call: 877-224-2780

Thanks for supporting us and for being committed to coaching greatness!

Topics: School of Coaching Mastery, Coach Certification, Become a Certified Coach, How to Become a Certified Coach, Mastery Coach, Julia Stewart, IAC, certified coach

Coach Certification: What You Can Learn From a Famous Sea Captain

Posted by Julia Stewart

Sailing and Coaching

If you’re anything like your coaching clients,

 

...then you probably want tools for reaching your goals more quickly and easily. And if one of your goals right now is Coach Certification, then the information in this article can help you get there faster and more easily.

How?

Well first, if you’re a talented coach, you probably can obtain IAC Certification more quickly than any other certification from a recognized independent coach certifier. Second, I’m going to share a big secret about how to do that.

As you probably know, the IAC Coaching Masteries™ Learning Guides...

...are a wonderful tool for checking your own coaching sessions to see if you’re using these skills at a masterful level.

It’s helpful to note though, that the information in the Learning Guides defines masterful coaching, as it is scored or graded and that they can be rather inscrutable to most coaches, when it comes to learning the level of mastery required to obtain the IAC Certified Coach designation.

Learning coaching and scoring coaching are two very different processes.

The IAC’s mission is to score and certify, not teach, so their materials tell you “what” they are looking for, not “how” to achieve it. Big difference.

That’s one of the reasons why you can achieve mastery more quickly by working with coaches who are masters of the IAC Coaching Masteries™. That’s also why I’m about to share one of the most powerful “how to’s”, you’ll ever learn.

But first, here’s a handy metaphor.

Years ago, a famous retired sea captain named, Skippy Lane, taught me to sail on Long Island Sound. Skippy’s mastery of sailing was legendary in the New York City archipelago where we lived. One day I asked Skippy how sailors kept track of everything while they sailed. The current, the wind direction, the sails, the rudder; it was all so overwhelming!

Skippy said, “You sail a boat by the seat of your pants.”

I can still hear his booming voice. What he meant was that when you’re sailing, if you have everything optimally lined up, the energy of the wind pulls the boat up out of the water and you feel it rise up literally through the seat of your pants! That’s when a sailor knows he’s on track.

And that’s exactly what happens when you ride the energy of the conversation throughout your coaching sessions. That energy is called curiosity and when it rises, it tells you that you’re on track. It’s so simple and so much more effective to do it this way, than it is to try to remember all the effective behaviors required for IAC Certification. When you focus on the skills and details, you’re too busy thinking to notice what’s really going on. When you focus on the energy, you’re attention is on the client and what your inklings are telling you about your client. That’s what separates good coaching from great coaching.

The amazing thing is that when curiosity is used well,

...many of the events that the IAC wants to see like, “The client is no longer held back but is instead excited and moving forward…” or “The client communicates more effortlessly and resourcefully”, show up as a result of you sailing masterfully though the energy of the coaching conversation. Pretty cool!

How do you use the energy of curiosity to coach masterfully?

There is not nearly enough space in this article to cover all the ways, but here are three simple steps to get you started:

1. Notice what you’re curious about and ask your client about it.

2. Notice what your client is curious about and ask about that.

3. Use your curiosity and your client’s curiosity (and your curiosity about your client’s curiosity) as continuous feedback loops to help you navigate throughout the coaching conversation.

It’s quite simple and the results are magic.

To master this, practice it with other coaches who are knowledgeable about the IAC approach to coaching.

School of Coaching Mastery has some free resources to help you with that, such as our free Study Groups and our networking group for coaches who want buddies and triad partners for practicing the masteries. You don’t have to be an SCM student to use these free services.

And of course, we also have much more information about energy, mastery and curiosity in our Coach Training Programs.

Skippy never heard of coaching, but he taught me the key to masterful coaching when he taught me how to sail. Interestingly, that legendary master of coaching, Thomas Leonard, called this skill, “Navigating via Curiosity.”

A shorter version of this article appeared in the February issue of the IAC VOICE.

Copyright, Julia Stewart, 2009

Topics: School of Coaching Mastery, Coach Training Programs, Coach Certification, Thomas Leonard, Julia Stewart, IAC, certified coach, New York City

School of Coaching Mastery First in the World to Get IAC License

Posted by Julia Stewart

IAC Certified Coach

 

 

Last night, Angela Spaxman, IAC President, emailed me that the license for the new IAC Coaching Masteries was finally ready. After a few glitches, I succeeded to buying a license for School of Coaching Mastery and our parent company, Julia Stewart Coaching & Training LLC.

 


I think we are the first!! Good thing! We've been teaching them for over a year and a half!

SCM students probably won't notice any difference, since we've been operating with a verbal agreement all along, but it's nice to have bragging rights!

Personally, I'd like to see more hoops for schools and mentors to leap through in order to become IAC licensees. As it stands, it's a lot easier to buy a license than to become an IAC Certified Coach. That could lead to a lot of disappointed coaches who may study with folks who are clueless about what it takes to pass this tough certification.

Then again, maybe I'm just being self-serving since all of our instructors, mentors and advisors are IAC Certified Coaches, some are founding members of the IAC and some contributed to the establishment of this certification and are or have been Certifiers for the IAC. Collectively, we've taught, mentored or certified most of the current IAC Certified Coaches.

Maybe I just want to crow a little!

Topics: coach training, School of Coaching Mastery, become a coach, Coach Certification, Become a Certified Coach, How to Become a Certified Coach, Julia Stewart, IAC, certified coach

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