Coaching Blog

The Evolution of Coach Certification

Posted by Julia Stewart

Certified Coach LogoThe Certification Preparation course at the University of Houston's Executive Coaching Institute last weekend was a transformative event - not just for the participants, but for Mattison and me! Twelve coaches spent 24 hours together over three days, teasing out the meaning of "great coaching" and courageously stepped up to the plate again and again. It takes heart to do that and when you bring together fearlessness, generocity and a love of coaching, you get magic.

Mattison and I are recovering from our writer's cramp and are just now fully realizing how big an impact this event has had on us. It's still just sinking in.

A minor downer is an email I just received from a former client who is an absolutely brilliant coach. She just got her certification results back from IAC and they didn't pass her. She scored above 80% on both sessions, but too low on one Proficiency. Bummer! She'll have to submit one more recording.

The thing that bugs me is that I know another fantastic coach who had the same experience recently - and same Proficiency! I asked to listen to her two recordings and from what I heard, I would have been thrilled to pass her. The sessions weren't flawless, but they were truly masterful.

Whoa! Is the IAC raising the bar? Fortunately, Mattison and I knew they were taking a pretty strict view of this Proficiency. and we coached our participants around it. About half the sessions passed our standards. It'll be interesting to see what the IAC does with them.

After spending a long weekend with the Proficiencies and new Masteries, I'm more blown away than ever at the power of great coaching to transform both the coach and client and literally create a new world. I'm so thankful that the IAC exists, because it gives coaches a wonderful incentive to become the best they can be. Here's what one coach, whose two sessions passed the IAC, wrote:

"Anyone who is committed to his or her own greatness as a coach needs to take this course. The profession will be enhanced immeasurably as a result and the way this would effect humanity is awe-inspiring!" - Kristi Arndt, IAC-CC

I've listened to a lot of coaching sessions since I did the "Lead Certifier" thing in 2004-5. Coaches are getting better and that's a very good thing!

Here's what I'm curious about: Is the IAC raising the bar because the quality of the applicants has improved? Some time ago, they revealed that they only pass about 25%. Is that still true?

Coaches adapt pretty quickly, so I don't have a problem with the IAC raising the standard, as long as they don't narrow down the style of coaching that is acceptable. I'm all for high standards, which reflect well on all of us, but narrow standards could reduce the number of clients who can be helped.

And of course, all of this is subjective. Nobody's right or wrong. The perfection is in what we learn from each other.

As long as we're all free to be ourselves, while practicing our brilliance to transform the lives of others, coaching will grow as a force for positive change. I hope the IAC will fully communicate with us on any changes in their standard. ;-)

Here's my favorite testimonial from last weekend:

"Go do it! It will change your life & those you work with! Hold on to your pants and shoot for the stars :)" - Jan O'Brien [Update: Jan is now an IAC-CC]

The question we're getting is when will we do another Certification Prep? We honestly don't know, but we're thinking about it.

In the meantime, the Seven Secrets of Certification practicums are going strong. they are basically the same thing, but in virtual form. A new group will start next month.

Topics: Coach Certification, Kristi Arndt, Mattison Grey, Certification Practicum, IAC, Certification Prep

This Prevents Coaching Success: Are You Suffering From the Kiss of Death?

Posted by Julia Stewart

death Should you get coach certification or fill your practice, first?

I get asked this question a lot by coaches that I'm mentoring, because these are two of my mentor coach specialties (the other is advanced personal development).

I'm a little mystified by this question. Why does it have to be either/or?

Most coaches aren't independantly wealthy, so getting clients quickly is important to them. On the other hand, they know that getting certified is important, too. Not so much because it's important to clients - most potential clients won't even ask if you're certified. The real reason certification helps coaches be successful is because it helps them get past feeling insecure, like frauds, like people who don't quite know what they're doing, yet.

That's the Kiss of Death for coaches who are trying to sell their coaching services!

So, the stamp of approval that certifcation brings is important to the coach, not the client.

However, coach certification can take years of hard work. How do you survive in the process? Well, fill your coachng practice, of course. But hold on! How do you fill your practice if you're still suffering from the Kiss of Death??

That's why the Coach 100 Program is designed the way that it is. To make it easy to sign on clients, even though you're new to coaching. There's something about being part of a program and having made a commitment to coach 100 people that makes it easy to ask people to help you out by letting you give them complimentary sessions. Each session you give is priceless practice for your coaching skills and your selling skills. Long before you finish coaching 100 people, you'll be excellent at both and getting clients and certifications will be a piece of cake. 

Not only that, but you'll get the Certified Experienced Coach designation, too. With 100 clients under your belt, you'll have strong skills and certification, too. No more Kiss of Death!

Hmm, Kiss of Death or Piece of Cake? That's an easy one.

If you don't know the Coach 100 techniques to invite people to complimentary sessions, take Coach 100 classes #1 through #4. (a.k.a. C100 Module 1)

Find out more about the Coach 100 Business Success Program.

Topics: coaching business, coach training, Coach 100, coaching clients, Coaching 100, coaching success, Coach Certification, certified coach

    Subscribe for FREE: Learn About Coaching

    Follow Us

    The Coaching Blog

    If you're a professional Business or Life Coach or you're interested in becoming one, the SCM Coaching Blog covers topics you may want to know about: How to Become a Business or Life Coach, Grow a Successful Coaching Business, Get Coach Training and/or Business and Life Coach Certification, Become a Coaching Master and Evolve Your Life and Business. 

    Subscribe above and/or explore by tag, month or article popularity, below.

    Latest Posts

    Most Popular Posts

    Browse by Tag

    Top Career-Jobs Sites Living-Well blog