---
title: "Coaches: Do You Want to Be Like Toyota or GM?"
description: Successful marketing for personal coaches has changed in the past few years. Do you understand what works best now?
image: https://www.schoolofcoachingmastery.com/hs-fs/file-14048814-jpg/images/coach_100_2009_biz_success_quart.jpg
---

[![](https://www.schoolofcoachingmastery.com/hs-fs/hubfs/scm%20header%203.jpg?width=655&height=124&name=scm%20header%203.jpg)](http://Julia%20Stewart%20Coaching%20&%20Training)

Open main menu Close main menu

- Training Open the submenu

- [Blog](https://www.schoolofcoachingmastery.com/coaching-blog)
- [Training](https://www.schoolofcoachingmastery.com/coach-training-programs)
- [About Us](https://www.schoolofcoachingmastery.com/about-us)
- [Become a Coach](https://www.schoolofcoachingmastery.com/become-a-coach)
- [Certification](https://www.schoolofcoachingmastery.com/seven-secrets)
- [Find a Coach](https://www.schoolofcoachingmastery.com/find-a-coach)
- [Resources](https://www.schoolofcoachingmastery.com/coach-training-resources)

[business coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/business-coach) [coaching business](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-business) [make a living as a life coach](https://www.schoolofcoachingmastery.com/coaching-blog/topic/make-a-living-as-a-life-coach) [webinar](https://www.schoolofcoachingmastery.com/coaching-blog/topic/webinar) [coaching success](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-success) [Coach Certification](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coach-certification) [coaching businesses](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-businesses) [coaching career](https://www.schoolofcoachingmastery.com/coaching-blog/topic/coaching-career)

# Coaches: Do You Want to Be Like Toyota or GM?

[Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart)

[Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.schoolofcoachingmastery.com/coaching-blog/bid/17992/Coaches-Do-You-Want-to-Be-Like-Toyota-or-GM) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://www.schoolofcoachingmastery.com/coaching-blog/bid/17992/Coaches-Do-You-Want-to-Be-Like-Toyota-or-GM) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.schoolofcoachingmastery.com/coaching-blog/bid/17992/Coaches-Do-You-Want-to-Be-Like-Toyota-or-GM)

![](https://www.schoolofcoachingmastery.com/hs-fs/file-14048814-jpg/images/coach_100_2009_biz_success_quart.jpg)

### ![Coach 100 Business Success](https://www.schoolofcoachingmastery.com/hs-fs/file-14048814-jpg/images/coach_100_2009_biz_success_quart.jpg)Is a complimentary coaching session still a good way to get coaching clients?

> \*  How about the online coach directory?
> 
> > \*  What about the free teleclass?
> 
> > \*  And the online coaching newsletter, is it dead? 

If you've been coaching for a while, then you may know that the newsletter, complimentary session, coach directory and fre\*e teleclass are old standbys when it comes to building a successful coaching business.

But if you're new to the business of coaching, you may not even need to learn what they are!

That's because business & marketing - including the business of marketing coaching - have changed drastically in the past year or so. And they're still changing faster than ever.

It's partly because of amazing improvements in technology and also because of the chaotic condition of our economy. In fact, the economy is speeding up trends that have been in place for years. If you're not paying attention, you may miss the most valuable opportunities to fill your **coaching business** this year.

Make no mistake. **People still want coaching.** But they're finding coaches in brand new ways. Are they finding you? Want them to find you more easily? 

If you interested in finding out more about the trends in coach marketing and how coaches really get clients, including what's new AND what's old that still works, listen to this free teleclass - yes it may be one of the last teleclasses I ever do... 

COACH 100: HOW COACHES REALLY GET CLIENTS

With Julia Stewart, IAC-CC, President of the School of Coaching Mastery

Wed, Jan 28, 4-5 PM ET

 

Register for this free recording here:[http://tinyurl.com/COACH100](http://tinyurl.com/COACH100)

First we'll discuss how 23 real coaches got 538 referrals, 240 testimonials and 313 new clients and where those statistics are coming from. We'll also talk about the biggest trend in marketing and how it plays directly to coaches' strengths - if you know when and where to use those strengths.

We'll also talk about the all-new coaching success program:

### COACH 100 BUSINESS SUCCESS

The good news is that in 2009 your skills as a coach are in more demand than ever. And now you can use those skills to market your business more effectively - but you do need to make some important shifts. 

ASK YOURSELF: Do you want to be the Toyota of Coaching or the GM?

Coaches who can stay ahead of the curve will be the big winners this year. By the end of this program, you'll have tangible tools for successful marketing in this new environment and a solid plan of action steps help your business succeed. And you'll go straight to the top of **The GREAT (Coaching Business) PYRAMID.** Most coaches who finish this program use it fill their coaching practices with it with one-to-one coaching clients and they get referrals and testimonials with it and even prepare for coach certification, in the process.

But you'll want to listen to this teleclass - even if it is an old dinosaur in the world of coaching - in order to find out more and to join this exclusive coach business success program.

Once again, here's listen to join the teleclass:

COACH 100: HOW COACHES REALLY GET CLIENTS

With Julia Stewart

Wed, Jan 28, 4-5 PM ET

Register for this free recorded class here: [http://tinyurl.com/COACH100](http://tinyurl.com/COACH100)

See you there!

Julia Stewart, IAC-CC

President, [School of Coaching Mastery](https://www.schoolofcoachingmastery.com/)

 

COPYRIGHT, JULIA STEWART, 2009 

### Leave a Comment

## Related Articles

[![](https://www.schoolofcoachingmastery.com/hs-fs/file-14048951-jpg/images/coaches_jump_for_joy.jpg)](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18019/School-of-Coaching-Mastery-1st-Update)

[School of Coaching Mastery](https://www.schoolofcoachingmastery.com/coaching-blog/topic/school-of-coaching-mastery) [SCM](https://www.schoolofcoachingmastery.com/coaching-blog/topic/scm) [IAC](https://www.schoolofcoachingmastery.com/coaching-blog/topic/iac)

### [School of Coaching Mastery: 1st Update](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18019/School-of-Coaching-Mastery-1st-Update)

**The very first SCM eClass took place on Thursday, June 7th and I'm very pleased!** Fantastic coaches have joined up for the first beta Module and we heard some great...

[Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) 

[Read More](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18019/School-of-Coaching-Mastery-1st-Update)

### [Coaching 2007: The Industry Is Headed In Completely the Wrong Direction](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18334/Coaching-2007-The-Industry-Is-Headed-In-Completely-the-Wrong-Direction)

OK, my coach put me up to this. But it's true.The Coaching Industry is headed the wrong way. Not coaching, mind you, theindustry.It blows my mind that coaches who...

[Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) 

[Read More](https://www.schoolofcoachingmastery.com/coaching-blog/bid/18334/Coaching-2007-The-Industry-Is-Headed-In-Completely-the-Wrong-Direction)

#### Important Links

- [Coaching Blog](https://www.schoolofcoachingmastery.com/coaching-blog)
- [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program)
- [Certified Neuroscience Coach Program](https://www.schoolofcoachingmastery.com/certified-neuroscience-coach-program)

#### About Us

- [About Us](https://www.schoolofcoachingmastery.com/about-us)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Julia Stewart",
    "url" : "https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart"
  },
  "datePublished" : "2009-03-14T17:48:00.000Z",
  "headline" : "Coaches: Do You Want to Be Like Toyota or GM?",
  "image" : [ "https://www.schoolofcoachingmastery.com/hs-fs/file-14048814-jpg/images/coach_100_2009_biz_success_quart.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.schoolofcoachingmastery.com/coaching-blog/bid/17992/Coaches-Do-You-Want-to-Be-Like-Toyota-or-GM",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.schoolofcoachingmastery.com/hubfs/scm%20header%203.jpg"
    },
    "name" : "Julia Stewart Coaching & Training"
  }
}
```