Group coaching is a wonderful way to create more value for clients, while making more money for the coach.
And those are two goals that all great coaches care about, especially with a recession on. With masterful group coaching there's a synergy between the group coaching members that takes each individual experience way beyond what the coach provides. At the same time, each group member pays less than they would if they spent the same amount of time in personal coaching. And their combined fees can add up nicely for the coach. Everybody wins.
For instance, the first time I was ever coached in a group, the coach, wisely, set up a system where in each group member connected with at least one other group member, at least once per week outside the group.
That very first week, I was paired with fellow group member, Michael Port (Yes, the bestselling author of Book Yourself Solid, and former actor who appeared in Season One of Sex in the City). Michael was a new coach back then, like me, but he was already a leader. He asked me what I was working on in the group and I said I needed to get my coaching website up. So he gave me the contact info for a great web master in India that he had used. And just like that! I had my first coaching website up in no time and (almost) no money!
And then there are the friendships and connections that group members make. The very first coaching group that I ever led was for coaches who were working on IAC Coach Certification. Many of those coaches are still close friends, having established themselves as top-level coaches, referring, inviting and recommending each other along the way. Some of them have even held high-level positions with the IAC. They are a force to reckon with!
All this might make group coaching seem like a no-brainer for the coach. However it is really an advanced skill set. Learning to give a client exactly what he or she needs within a personal coaching session can be a challenge. Doing that for several people simultaneously is quite a feat!
And then there are the administrative issues that arise when we work with groups, instead of individuals. Mastering group coaching is advanced business-building too.
Suffice it to say that School of Coaching Mastery couldn't be without a module on Group Coaching Mastery. And so our new Group Coaching Mastery module commences in one week!
And because this is the School of Coaching Mastery, we will explore the masterful skills needed for coaching groups from the perspective of the 9 IAC Coaching Masteries(tm) and how to take them to the next level by expanding them to include an entire group of people.
For instance, Mastery #1, Establishing and maintaining a relationship of trust, is a delicate set of multiple skills that helps to establish an open, safe relationship between the coach and a single coaching client.
How do you establish and maintain an relationship of trust between each the members of a group, as well as with yourself, so that each group member is completely open and trusting enough to fully benefit from the remarkable experience that is coaching?
That's one of the many puzzles that we'll solve together in next month's, Group Coaching Mastery module.
If you'd like to know more about it, go here to the module registration page.
You'll also get Group Coaching Mastery included if you join the Full Coach Training Program.