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Julia Stewart

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Ten Monster Coaching Clients You Should Run From Like Crazy

Posted by Julia Stewart

Monster Coaching Client

Have you worked with monster coaching clients?

Every master coach has at one point or another, because it's tempting for life and business coaches to try to help  everyone - until we get chewed up and spit out.

If that's happened to you, thank those monster clients for teaching you a critical lesson in your master coaching career: You can't help everyone and if you don't choose your coaching clients well, you can't help anyone.

 

Here are ten types of coaching clients you should run from like they're Tyronnosaurus Rex:

 

  1. Failus Gnossos - The client who thinks like a failure, no matter what. This client will spend their coaching sessions trying to convince you that it's not their fault; everything is going wrong because life's not fair. Yes it's true; life isn't fair, but it's the folks who take responsibility for what happens in their lives who succeed. If your client thinks this way on a frequent basis and your efforts to shift their focus are unsuccessful, suggest they work with a therapist, instead of a coach.
  2. Controllos Everythingess - The client who tries to control their end of the conversation - and yours. Speaking of therapists, I once has a therapist client, who tried to psychoanalyze me while I tried to coach her: "Why would you ask me that?", "Why do you think that is?" Needless to say, the coaching sessions were a waste of her time and mine. Coaching clients need to be collaborative to benefit from coaching. That doesn't mean you control everything; it means the two of you are partnering for their benefit.
  3. Responsibilities Nothingess - The client who refuses to take responsibility for anything. One of my clients had already worked with several coaches. She told me that none of them delivered on what they promised. I found her impossible to work with, because she kept making me responsible for her choices. I ended the coaching relationship with her early and I'm pretty sure she told her next coach that I didn't help her, either.
  4. Dirtus Cheapess - The client who has a scheme to get more out of you for less. This type of monster coaching client comes out more during a recession, but the hard-core version is around even in boom times. Probably a fairer name for them is, 'misguidedly frugal'. You know the type: The distant aquaintance who calls for free coaching help because afterall you're 'friends', the total stranger with the sob story who wants you to coach them for free, the person who requests a complimentary coaching session with you, but who nervously ends it early when you mention continuing the relationship. As a master coach, you know people will move mountains when they really want something, so don't be overly sympathetic with people who want more from you than they're willing to pay for.
  5. Nano Inspirationess - The client who is uninspired to the point of being depressed. It's easy for me to have compassion for depressed people, because I occasionally suffer from mild depression, myself. Unfortunately, even mildly depressed people are hard to coach, including me! I once gave a complimentary coaching session to someone who wasn't inspired by anything. When I broached the possibility that she was depressed, she told me that although she had been suicidal at one point in her life, she didn't think she was currently depressed. I'm no psychotherapist, but that was enough for me to decline to coach her. Depression is a serious problem. Trying to coach someone who is depressed is a serious mistake.
  6. Victimus Dramaticus - The client who could 'really benefit' from coaching if they were just willing to let go of their perpetual dramas and victim status. Many new coaches fall for this mistake: They have a friend or relative who is in constant crisis and the coach just knows that coaching could help them. But it doesn't. That person you know who could 'really benefit' from coaching has to get to the place where they really want to change before outside assistance can make a lasting difference. When they are ready to take responsibility for their lives, they may need a 12 Step Program and/or therapist, before coaching is really helpful.
  7. Lazy Mixedupedness - The New Age client who thinks all they need to succeed is abundance thinking. This one is slippery, but the 'evolved' client sometimes is the most dysfunctional. They may take the Law of Attraction so literally, that they do nothing but think and feeeel what they want. Good luck with that.
  8. Greedus Monsterus - The client who measures their success and your performance in terms of dollars, only. Many clients hire coaches to help them make more money. There are few coaches who can really help them with that. Why? Because many coaches don't really understand money. It's a stand-in for everything else the client wants or 'needs'. Few clients really want money for itself; they want freedom, they want to get over their self-doubt, they want to win, or they want something else. You can never get enough of what you don't really want. Don't coach greed or need unless you really understand it.
  9. Elephantus Blindness - The client who has a gaping blind spot that's wrecking their life and refuses to look at it. I once had a client whose fiance, an entrepreneur who had lousy credit, refused to marry her unless she loaned him $50,000 to start a new business. First she refused, then she relented, because after all, 'he's a sweet man who really loves me'. This client had several blind spots that to me were as big as elephants, but if I broached those topics, she'd deflect my questions with replies such as, 'I don't know. You're the coach. I thought you'd tell me.' I told her I couldn't be her coach.
  10. Parasiticus Dependantess - The client who needs you to do  their work for them, because they're too 'sensitive', scared, unsure, etc. Sometimes going the extra mile for a client will inspire them to step up to a new level of greatness. But beware the client who 'needs' you to do what only they are responsible for. This client will eventually fail, but not until they've drained you dry.

Okay, maybe it's not fair to make fun of these coaching clients. After all, they're doing their best, just like everyone else. But a little humor will get you over the pain of firing a client who otherwise will devour you. In time, you'll spot these folks before you've given them your all.

So what are your monster coaching client stories?

Coach 100 Clients

 

Try Coach 100 and learn to identify great coaching clients faster.

Topics: money, coaching clients, Free, Business Coaches, Life Coaches, Law of Attraction, master coach, masterful coaches, coaching career

What's Standing Between You and a Full Coaching Practice?

Posted by Julia Stewart

Whether you're a brand new coach or a veteran, one of the most painful experiences is to have too few coaching clients.

If that's you, read on...

What's standing between you and a full coaching practice

 

 

 

 

 

 

 

 

 

 

What’s the #1 thing stopping you from filling your coaching practice?

I’m a new coach

- SOLUTION: Time; stick with it

I’m shy, unsure

- SOLUTION: Experience creates confidence; so get to work ;-)

I don’t feel like a real coach, yet (credibility to self and others)

- SOLUTION: Start coaching, now and you’ll immediately BE a real coach!

I don’t know who/how to invite

- SOLUTION: You may need training to get started and enough practice that you'll learn everything you need

I’m too busy with something else

- SOLUTION: Commitment; stop kidding yourself! Do you really want this?

I hate to market

- SOLUTION: You need to shift perspective, because all human communication is marketing

I have a fear of rejection

- SOLUTION: Either feel the fear and do it anyway, or work with a coach or psychotherapist to get over your fear once and for all. For many people, doing the feared activity over and over reduces or eliminates the fear.

What's standing between you and a full coaching priactice?

Whatever your reason for not having the coaching business you really want, Coach 100 can help you get it.

Learn about the Coach 100 Program, by reading the free ebook. Coach 100 Pro is included free of charge with membership in the Certified Positive Psychology Coach Program. 100% of coaches who complete the program have clients by the end.

87% of coaches who complete the program have full coaching practices.

 

Coach 100 eBook

Get the free Coach 100 eBook here.

Topics: coaching business, Coach 100, coaching clients, Certified Positive Psychology Coach, getting clients, new coaches

The Science of Attracting Coaching Clients

Posted by Julia Stewart

Double Dutch by PitsLamp resized 600

 

As a professional service provider, there are two things you must learn in order to succeed with coaching.

1. How to coach professionally: This includes polishing your coaching skills until you provide value worth approximately 10 times what your clients pay.

2. How to attract coaching clients: This includes filling your client roster for the first time (usually the toughest) and then keeping it full or even maintaining a waiting list of eager clients.

 

Obviously, #1, providing 10 times the value, will help you with #2. But did you know that #2, attracting lots of coaching clients, is the key to #1?

 

The data tell us that these two skills, delivering coaching value and attracting clients, comprise a constantly repeating feedback loop. One builds on the other and visa versa. That’s why some coaches are extraordinarily successful, while others seem to struggle forever.

 

You’ve got to step into that loop and stay there. Kind of like Double Dutch

 

If you learned Double Dutch as a kid, you know that just getting into the game is a challenge, especially for the newbie. It takes courage, lots of energy and great timing. And staying in the game requires 10 times as much of all three.

 

But that’s what makes it so darn fun.

 

You might not think that science and data are fun or even appropriate for coaching. After all, coaching done well is an art form. But when the data teach you what to do more of and what to do less in order to succeed quickly, you get more of what you want faster. And your clients get more value.

 

You’re in the loop. That’s more fun.

 

Unfortunately, most coaches, especially those who are new, do not have access to data that helps them get what they want. You need a large sampling from your own business to get actionable data that can guide you. This requires that you start experimenting early and often.

 

Think of experimentation as Play + Feedback = Rapid Growth.

 

I’ve recently collected data on 22 coaches who have participated in Coach 100 in the past year. Coach 100 is a long-term experiment that teaches coaches how to get clients by offering complimentary coaching sessions. This gives them a large enough sample to get actionable data.

Some Coach 100 coaches in my sample were brand-spanking new when they started the program. Others were long-time veterans. Collectively, they offered 464 complimentary sessions, or an average of 21 per coach. The most sessions offered was 106, by one coach, and the least, just 1 session each, by four coaches.

Between them, they got:

  • 219 testimonials (gold, especially for the new coach who needs evidence to prove their ability)
  • 75 referrals for potential clients (again, gold, especially when you’re building a new business)
  • 162 clients (gold, period).

That’s more than seven clients, each, or one client for every three complimentary sessions. That’s the average. Interestingly, the newbie coaches did almost as well as the veterans, especially the ones who coached the most people. That suggests they're learning really fast.

 

Could you use 7 new coaching clients?

 

Of course part of the treasure that the coaches receive is in the feedback they get privately from each person they coach via their Coach 100 Feedback Survey.

Their individual feedback data help them:

a. find their niche and specialty, which makes future marketing much easier

b. helps them learn to sign on clients with finesse, which brings all-important income

c. helps them become master coaches and even get certified (remember: 10 times the value).

Last but not least, Coach 100 gets coaches into that all-important feedback loop where they’re playing full out and simultaneously learn to deliver amazing value, while attracting plenty of clients. That’s where extraordinary success happens. Why?

 

See those master Double Dutch players doing back flips, above?

 

They’re performing in exhibitions and competitions. Think they practice hundreds of hours for those events? If they want to win, they do. Think they hone their craft with the feedback they get during every competition? Again, if they want to win. Lots of practice, lots of events, lots of feedback (data). That’s how you master Double Dutch. That’s how you win. 

Coaches need similar structures to get them into that feedback loop so they can master coaching sessions and master the science of getting coaching clients. The Coach 100 process does all that and gives a certification, too.

Could you coach 100 people without the program? Theoretically, yes, but I’ve never seen anyone do it. It helps to have a structure that streamlines the process and supports the coach through to the end. Coaches need structure and systems to succeed, just like their clients.

 

Want to win at master coaching sooner, rather than later?

 

You may want to join a small group of high performers who are focused on filling their client rosters in about three months. I’ll be your personal mentor coach.

runner small

 

Master the science of attracting coaching clients here.

 

Double Dutch photo by Pitslamp

Topics: coaching business, group coaching, Coach 100, coaching clients, make a living as a life coach, Coaching 100, marketing and sales, master coach, sales training for new coaches, coaching niche

Confused About Becoming a Business or Life Coach?

Posted by Julia Stewart

Confused Business or Life Coach

 

Confusion about your business or life coach career could be destroying your chances.

Why? Confused people don’t act.

The longer you tolerate your confusion and/or your inaction the more you destroy what could be.

Here’s the funny part. If you’re not taking action, it’s probably because you’re waiting until you’re sure what to do. That’s backwards.

Having clarity before you act is a comforting ideal, but sometimes you can’t get clarity until you act. As the preacher said, God can’t steer a parked car...

How can you step out of your confusion and into inspired action that leads you to your goals? Ask yourself some questions.

And as soon as you have the answers, take massive action immediately!

You probably won’t have enough clarity to be certain until you start acting. It’s as simple as that.

I wrote seven questions to help folks like you get clarity about their next steps toward becoming business or life coaches.

Those seven questions are on a page that offers the Ultimate Coach Training Membership Program at a special price. There is a time limit on the special price and only six spots are left.

But I’d rather you asked yourself those questions and decided to do something else than join our ultimate training, than stand around like the guy above, scratching your head and wasting your life. Because if you really are meant to be a master coach, millions of people could use your coaching.

Go here to gBecome a Business or Life Coachet 7 questions to banish your confusion about becoming a business or life coach.

And if you’re serious about business or life coaching, take massive action. Join us while you can save!

Topics: Career, become a life coach, become a coach, become a business coach, master coach, clarifying, coach training program, how to become a coach

How to Become a Coach Successfully

Posted by Julia Stewart

become a successful coachToday one of my mentor coaching clients said something brilliant.

She said she realized that she'd been expecting to 'manifest' her successful coaching business with about 20% effort and she needed to go full out for it. That's one of the main reasons some coaches fail. Even if they're doing the right things and even if they aren't doing them the wrong way, often they just plain aren't doing enough

Owning your own business and making money doing what you love has so many benefits, that if it were as easy as getting and keeping a good job, everybody would be doing it. And yet, some coaches plod along doing about as much as they would have at that dead-head corporate job they escaped from and they wonder why they don't have enough clients!

If there's one thing I love about being a coach, it's that I'm passionate about it. That passion drives me forward to be, do and have everything I want by creating value for my clients. It's known as the power of full engagement and making money is just a byproduct.

If you love coaching, tap into that passion and let it drive/pull you forward. Show up fully everywhere you go and have faith that you're creating the life and business that you really want. 

However, if you're just playing it safe, not taking risks, not willing to be vulnerable, waiting until everything is perfect, setting intentions without changing behaviors, or just trying to do enough to get by, you're not ever going to get there.

That reminds me of something a member of our Free Coach Training Program asked me today. Is the Free Coach Training everything you need to start a coaching business? For some people it will be, but others will either want much more or need much more. That's why we have more!

Related posts:

 

Coach Training Program

Check out the Ultimate Coach Training Program Here.

Topics: Coaching, become a life coach, School of Coaching Mastery, become a coach, Coaches, become a business coach, coaching clients, coaching success, coach, how to become a coach

Sage Advice From a Successful New Coach

Posted by Julia Stewart

Gregg SchillingerGregory Schillinger was one of the first coaches to take a chance on School of Coaching Mastery three years ago.

So you can imagine that I was pretty darned pleased when Gregg called me up a few weeks ago and told me he's now making more money than he ever thought possible. This, while building a new coaching business in the middle of the Great Recession!

It's really no surprise, though. Gregg is an enormously talented coach and successful businessman. But then, coaches who are attracted to the word, mastery, tend to be a cut above. Hence our name, School of Coaching Mastery.

To paraphrase Gregg, it's the ones who 'get it' that you want to attract, because they get the most value.

I invite you to listen to my entire interview with Gregg, below (worth listening to the full 24 min.), because his experience can help you succeed beyond your expectations, too, but here's an outtake that is pure gold:

'If I had a plan that said I want to make this amount, I wouldn't have. And much to my wife's surprise, and now I think she's come around to think that it's good to have a plan, but best to be able to adapt for reality, because you never know who you're going to meet on the street, or in a conversation, or through a contact and that's where the plan really starts to take place. You know, it's a fluid thing.

I'm doing very well, I must say. Better than I ever have or thought I would. But in the end of the day, why not? Why shouldn't I do well and why shouldn't anybody do well? I think forcing the expectation would have done me no good.

Accept what I have now and having faith that it would all work out is how. That's my plan. That's it in a nutshell.'

Gregg's a business coach who specializes in helping new restaurant owners succeed. His website is: CoachingRestaurants.com

Unfortunately, the audio player isn't working on this page, but you can listen to this audio here.

Are you also a coach or coach-to-be who's attracted to mastery and an 'early adopter'? You may be a perfect fit for our new Ultimate Coach Training Pilot Membership Program, which can save you a bundle. You can't read about it on our site, but you can attend a free class this week to learn about it. There are just seven spots open in this program.

 

take the free coaching class

Sign up for an invitation to a free call with Julia Stewart on how to become a Pilot Program Member of the Ultimate Coach Training Program.

Topics: business coach, coaching business, School of Coaching Mastery, become a business coach, coach, what does it take to become a coach, coach training program, business plan

How to Win the Best Coaching Blogs Contest

Posted by Julia Stewart

Best coaching blogs contestHave you ever wished you could get insider tips on how to succeed at something?

Like how to win a contest or how to attract more clients? Well, I'm about to give you insider tips for both.

Marketing experts say that blogging is one of the most important tools for client attraction in any type of business, particularly if you don't have a big advertising budget. That advice couldn't be more true for coaches.

That's why we sponsor the Best Coaching Blogs Contest each year. Coaching Blogs offer some of the most cutting-edge information about coaching and they are free. That's awesome for the consumer and it's a great marketing strategy for coaches. The contest highlights the very best and it's an effective inbound marketing strategy for School of Coaching Mastery. Everybody wins. But not everybody wins the contest.

Winning at Best Coaching Blogs is a lot like winning at blogging. Both will attract more clients to you, so listen up!

9 ways to win Best Coaching Blogs:

1. Know your audience. The easiest audience to write for is yourself, your friends, or your clients, in that order. But if you're writing to attract more clients, you need to work harder to offer value, to be understood, to create fans and attract clients. If you're writing to win Best Coaching Blogs, remember that your blog will be read by folks who don't know you and you'll need to win over both coaches and non-coaches. They are very different audiences.

2. Know the difference between a business blog and a personal blog. A personal blog, or weblog, can be quirky, weird and profane. A business blog can be all of that, too, depending upon your audience. Generally speaking, a business blog needs to offer more service and value and build more trust than a personal blog, because you ultimately want your readers to spend not just their time, but their money with you. That usually requires more discipline and perhaps less soul-baring. Service, value, trust and discipline will go a long way to help you win the Best Coaching Blogs Contest.

3. Actively create trust. Notice that the word, 'trust' is coming up a lot? You may have already created a fantastic level of trust with the folks who know you, but if you want to attract more people (and contest votes) via your blog, you'll have to create trust through your actual writing. How do you do that? Tell the truth. Give away your best secrets. And show up consistently, meaning develop a consistent voice and blog regularly and frequently enough that people start to count on your articles. As a rule of thumb, you need a minimum of about 20 articles to create blog credibility and you should be blogging once per week or more.

4. Titles are critical. Learn to write titles that engage quickly and pique curiosity. You only have a second or two to convince someone that it'll be worthwhile to spend their valuable time reading your article. Check the right-hand column of this blog for a list of our ten most popular blog posts and you'll see examples of many of the types of posts that engage and create curiosity. If people don't read your articles, you won't attract either clients or votes.

5. Make sure the article delivers what the title promises. Piquing someone's curiosity and then immediately pulling a switcheroo to get them to buy or download something is just plain rude. It's also marketing suicide and readers will mentally blacklist you in a heartbeat. Don't use your blog to sell. Also, don't use it just to write about a product or program, unless your audience tells you they love that. Do offer something of value at the bottom of your posts for people who may want more. Treat your readers with respect and they'll come back. They may even vote for your blog.

6. Be remarkable. Thousands of life coaches write about the Law of Attraction. Don't be one of them unless you have something different to say. Write what no one else writes. Empower your readers. Help them achieve their goals. Make them feel smart for discovering you and they will tell all their friends. And their friends will tell friends. Soon, you have raving fans for your blog and for your work. Fans vote with a vengence.

7. Be Social. Success in the blogosphere is achieved through cooperation, not competition. Read other blogs and comment on them. Link to the best ones. Guest post on some. And announce what you and other bloggers are up to throughout the social media web. This advice is especially important during the contest. Treat your fellow contestants like friends instead of enemies, because in the end, the semi-finalists choose the Top Ten Winners.

8. Play nice. Every year, at least one blogger succumbs to the temptation to cheat and it's the other contestants who notice it first. That's a dumb strategy, because the contestants are the ones who choose the winners. Either play nice or loose. 

9. Break the rules. Although I'm giving you awesome advice for writing a successful blog that wins like crazy, your audience may want something completely different. Pay attention to them first and foremost and watch your blog grow in popularity. Best Coaching Blogs is in many ways a popularity contest. Write for your readers (and voters) and win!

Go here for a related article called, Best Coaching Blogs: Why a Winning Strategy Might Not Win.

Are you a blogger or even winner in one of the Best Coaching Blogs contests? What strategies do you use that I've left out here? Please share your best blogging strategies in the comments below.

How to Blog Effectively

 

Want more ideas? Download the free How to Blog Effectively for Your Coaching Business ebook here.

Topics: coaching business, Best Coaching Blogs, blogs, blogging, blogosphere, School of Coaching Mastery, coaching clients, Life Coaches, How to, Law of Attraction

20 Qualities of Attraction by Thomas J. Leonard

Posted by Julia Stewart

Thomas J LeonardThe Principles of Attraction, as well as the Qualities of Attraction, will help you attract more of what you want, more easily and quickly.

In 1998, Thomas Leonard, the Founder of Coaching, wrote an online draft of his future book, The Portable Coach, about the 28 Principles of Attraction. He made the draft free to use by anyone. A leader in many ways, Thomas was 'blogging' and using the Creative Commons approach to attraction, even before they were invented. His material is still as fresh and 'new' as ever.

In 2006, I created a popular 10-week ecourse based on this early draft, typos and all, with a brief introduction to each section.

Here's one of the 10 lessons, on the Qualities of Attraction. You can develp these qualities by implementing the Principles. On the flip side, you can integrate the Attraction Principles more easily/quickly by developing more of these Qualities.

This list makes the Principles of Attraction instantly more understandable. Do you have enough of these qualities to create a Reserve of Attraction? Which Principles will help you develop more of the qualities you'd like to increase? - Julia

The Qualities of Attraction

by Thomas J. Leonard

This is a list of the 20 qualities of a person who has mastered the Attraction Operating System. If you focus on developing these qualities concurrent with your learning of the Attraction Principles, you'll find that these qualities accelerate the integration process.

1. Generous.
Because you can easily afford to be.

2. Integrous.
Because you are whole and the circle is complete.

3. Loving.
Because there is a marked absence of fear.

4. Compassionate.
Because you've been there even if you haven't.

5. Balanced.
Because there is nothing left to juggle.

6. Articulate.
Because life is so very simple.

7. Respectful.
Because every one is special.

8. Positive.
Because it wouldn't occur to you to be negative.

9. Secure.
Because you have a strong reserve in every area and eliminated the primary threats.

10. Aware.
Because you have learned to see clearly and feel everything.

11. Flexible.
Because there is no weight and you are in the flow.

12. Willing.
Because there is nothing to lose.

13. Resourceful.
Because you've learned where to get exactly what you need to be your best.

14. Interdevelopmental.
Because learning is continuous and people are the best teachers.

15. Initiating.
Because waiting no longer appeals.

16. Light-hearted.
Because life isn't something to win at.

17. Creative.
Because you feel free to express yourself and have something to say.

18. Forthright.
Because truth is everything and honesty is natural.

19. Collaborative.
Because it's more fulfilling than competing or protecting.

20. Genuine.
Because there is nothing left to prove and all that's left is you.

Copyright 1998 by Thomas J. Leonard.

 

Want the free 10-week ecoures? Click below:

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Topics: Coaching, blogging, Thomas Leonard, Attraction Principles

Why We're Changing Our Certified Coach Process

Posted by Julia Stewart

Certified CoachSchool of Coaching Mastery is undergoing several exciting changes at once, including our Coach Certification process.

It's all to streamline our coach training and certification options, so they are as meaningful and valuable as possible to the coaches we serve.  

One of our biggest concerns is our Coach Certification. It's a dauntingly high hurdle that potentially shuts out thousands of great coaches. That doesn't serve coaches or their clients.


This came to my attention when I was considering whether to renew our IAC Coaching Masteries(tm) license this December. One of the many reasons I'm choosing to not renew our IAC license is that fewer coaches than ever are seeking IAC Coach Certification. Even most of my own students aren't applying for it when we offer to reimburse their fees! SCM's old certification is at approximately the same level as IAC Certification.

Does this mean we're going to lower our standards? No. I think high coaching standards are more important than ever. What School of Coaching Mastery is going to do is offer a 2-step process that recognizes the outstanding value of proficient coaches who get results, while actually raising the bar for master coaches.

Let's bring the fun back into coach certification!

I think there are two main reasons why more coaches aren't pursuing IAC Certification. One is that Thomas Leonard is no longer out there evangelizing it. Thousands of coaches were already fired up to get certified when Thomas passed away. Without him, the excitment has just melted.

The other reason is that IAC certification is harder to achieve. Over the years, especially after the advent of the Coaching Masteries, I noticed that coaching sessions that I would have passed back in 2004-2005, weren't passing any more.

Harder can be better, except when it's not.

Back when we were using the proficiencies, we passed about half of the coaches who applied. Now only 1/4 of all coaches pass IAC Certification on the first try, which suggests that it is now twice as hard to pass. (SCM students pass at the rate of 2/3.)  

As any great coach knows, the perfect goal is one that is difficult, but doable. If we set the bar too high, the client gets overwhelmed and gives up.

It take courage to let other coaches grade your coaching ability. When there is a only pass out of every 4 applications, it's just easier for coaches not to bother - or to opt for rubber-stamp certifications. That doesn't encourage growth in coaching. On the contrary, it discourages it.

I'm not blaming the IAC. I took their lead, but I'm the one who set up the Certified Mastery Coach designation as one huge leap, with no intermediate steps along the way.

Thomas had it right: Inspire coaches with a certification that recognizes great coaching, but don't make it so hard that they don't even apply for it. Otherwise, there's just no point.

I do, however think there's a place for a more advanced certification, because as the coaching profession continues to mature, it's becoming more competitive. As Thomas used to say, the best way to be successful is to master your craft.

 In addition, I think coaching skills, alone, are really not enough of a basis for certification, any more than coach training and coaching hours guarantee effective coaching. We need evidence of great coaching results. That's what clients want and deserve for the high fees that they pay us.

So going forward, SCM will have two certifications available. First, the SCM Certified Coach, who has demonstrated a proficient level of coaching, along with recommendations that speak to the coach's effectiveness. SCM-CC level coaching is  significantly more effective than most coaching and deserves recognition.

And we'll have the Certified Master Coach who has demonstrated masterful skills and results. Our old Certified Mastery Coach designation will be phased out by December, when we drop the IAC license, but coaches who are currently working on it will be able to achieve it by then.

What excited me about the old proficiency-level certification is that it inspired coaches to reach their full potential, rather than settle for what they previously thought was possible.

That's what coaching is all about, right? Helping clients be, do and have much more? Why not a certification process that does that for coaches? That's my intention for our 2 new levels of certification.

As for IAC Certification, I believe our student/coaches will continue to pass it at a reletively high rate even after we stop teaching the IAC Masteries. At least if they apply for it. [UPDATE: SCM DID renew its license to teach the IAC Masteries, afterall. Then we decided to also go for ICF accreditation.]


Applications for the two new SCM Coach Certifications will be available in September. In the meantime, if you're curious, you can

see the basic requirements here.

 

" target="_self">see the requirements for our new certifications here.

Certified Coach

 

If you'd like to be kept updated about upcoming opportunities to get certified by us, go here. And scroll down to the right to fill out a short form.

Topics: certification requirements, certified coaches, certified life coach, certified business coach, IAC, certified coach

Coaching Success: What To Do When You're Stuck

Posted by Julia Stewart

Stuck Coach If you're building your coaching business for the first time, or you've recently recommitted to filling your practice, you could get stuck at some point.

It’s natural in the process of any long-term project that sometimes you just get bogged down. 

Inspiration is great for pulling you forward, but it waxes and wanes. And if you’ve got some fears lurking under it, some days the fear will be stronger than the inspiration. That’s normal enough. Fear erodes our confidence and pulls our energy in the opposite direction. The result is, either you push through the fear, which can be unpleasant and may wear you out over time, or you do nothing at all, which produces disappointing results that you then may use as evidence that you can’t move forward.

Either way, your energy and projects tend to grind to a halt!

That’s what you may be experiencing. And what I know as a coach is that risks can be reduced, confidence can be arranged, and delay can really cost you. So let’s look at a number of ways that you can have access to all the safety and confidence you need and be reminded about your inspiration, so you can stop delaying and reach your goals faster. 

Do you know why or how you got stuck?

Examples:

  • Fear
  • Busy schedule 
  • Lost inspiration 
  • Discouraged 
  • Overwhelmed 
  • Not sure you’re doing it ‘right’ 
  • Other goals or commitments seem more important, now.
  • Not getting clients, yet 
  • Lack of Support 

Suggestions:

  • Give a great coaching session and get re-inspired all over again
  • Get inspired by your coach
  • Get coached out of your fear
  • Take a coaching class
  • Call your coaching buddy
  • Get coached around your ‘problem’
  • Get a new client - even if they’re for free!
  • Chat with other coaches who are being successful 
  • Choose to get back into the game, anyway
  • Forget about it for a while

Do you have a better idea of what would help you? If not, get coached by a friend or colleague. That's what coaches are for after all, helping people reach their goals. That'll re-inspire you like nothing else!

For more ideas on how to succeed with coaching success, explore Coach 100. That's what it's all about.

 

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Topics: coaching business, Coach 100, coaching clients, Free, Coaching 100

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