School of Coaching Mastery

Coaching Blog

How to Coach Masterfully: Google's Top Coach Tells You How

Posted by Julia Stewart

I found this great video on how to coach masterfully at the Institute of Coaching's spiffy new website. In this 30-minute interview with Google's Director of Executive Coaching & Leadership, David Peterson, PhD., discusses what it means to be a masterful coach, how it is nonlinear, goes way beyond asking powerful questions, and how nearly everyone at Google is shifting to a coach approach, so those who call themselves, professional coaches, need to get really good at what they do to stay credible.Hence, the discussion on coaching mastery.

He also says that as the world moves exponentially faster, it's more critical than ever to be able to establish rapport quickly with clients, faciliate change rapidly and show results. A few years back, we posted a short video with then Google CEO, Eric Schmidt, in which he says, "Get a coach," was the best advice he ever received and how he believes everyone needs a coach. Apparently Peterson and his team really are getting those great results! Watch for more insights:

 

Get Master Coach Training. Check it out below:

 Get Business and Life Coach Training

Topics: Become a Master Coach, master coach, Google, Institute of Coaching, Masterful Coaching, masterful coaches, mastery, Master Coach Training, Google CEO

What Does It Take to Become a Top (Business or Life) Coach?

Posted by Julia Stewart

How to Become a Top Coach

A new coach told me recently that she thought coaching is probably like most professions:  20% of coaches get 80% of the clients. And yes, she may be correct. According to my research, only about 20% of coaches are really thrilled with their businesses. Obviously, if you're going to become a business or life coach, you want to be one of the top 20%.

So what does it take to get to the top 20% of business and life coaches?

Some marketing and sales gurus will offer you "shortcuts" to coaching glory via fancy business models, affiliate programs, slick sales techniques, or complex technological solutions.

But you're a person of integrity. Don't you first want to have something of value to sell?

Because the most successful coaches I know are also the most effective coaches. They didn't get that way by marketing. They took consistent targeted action over time to become masterful coaches and developed their sales and marketing acumen along the way. Sales and marketing are most effective when you have a fabulous service offering, such as master coaching.

So what is master coaching? The ICF and IAC have defined what it takes to get master-level certification, but their requirements are different. And arguably the world's first coach,Tony Robbins, probably can't pass either the IAC's or ICF's certification. But no one argues with his success - or his mastery.

And then there's Thomas Leonard, who founded both the ICF and IAC. His definition of mastery has nothing to do with certification. He said mastery is when you innovate your profession, grow the boundaries, so to speak. 

Malcolm Gladwell made famous the 10,000 hours rule that says to master anything, you need to put in about 10,000 hours of practice. For many experts, this translates into ten years or more. Hours and years alone, though, aren't enough. You need to be actively learning throughout. That's the key.

Pablo Casals was once asked why he still practiced the cello in his nineties. He said, "I'm making progress."

So do you want to know what it takes to become a master business or life coach?

  • Learn the most effective coaching skills. This may sound obvious, but a surprising number of people skip this step and just announce they are coaches. Few, if any, succeed.
  • Learn what is not coaching. Confusing your service offerings makes each offering less effective for your client.
  • Practice. Then practice some more. Then keep practicing.
  • Get expert feedback on your coaching. Otherwise, you likely are practicing - and hardwiring - your mistakes.
  • Develop your personal awareness. Discover your most important values, needs, and strengths. Use them to create an amazing life. Step into your Greatness. That's so attractive.
  • Let your free or low-fee clients train you. Their success or lack of it will help prepare you for high-fee clients.
  • Ask your happiest clients to refer more clients. They'll be glad to help.
  • Hang out with successful coaches. You become who you hang out with.
  • Get your own coach(es). It's enlightening to be on the receiving end of coaching.
  • Have a vision for your coaching that focuses you and pulls you forward. If you feel overwhelmed or crazy-excited, you're not there yet.
  • Become a leader in your profession. The leaders tend to become the most successful, even if they didn't start that way.
  • Keep up-to-date with new research. Intuition offers awareness; science offers precision. At the top, the differences that make all the difference are tiny.
  • Become marketing and sales savvy. They're important, but great coaching ability is your foundation. It takes time to get all three up to speed.
  • Have an alternate income source until you make it. A part-time job takes way less time and energy than worrying about money.
  • Love yourself, your life, and your clients. Wherever you are is perfect, right now. With a good plan and consistent effort, you can improve on perfection.

Of course, everything we offer at School of Coaching Mastery is designed to help you step into the Top 20% of all coaches. But because practice is so critically important to mastery, we're upgrading our signature Master Coach Training to allow for more live practice and expert feedback.

This September, we're introducing the 'flipped classroom' a la Khan Academy for our Master Coach Training Program. We offer a wealth of MCT recorded classes on a multitude of effective coaching skills that coaches can listen to/watch prior to live classes. The live classes are then reserved for Q&A and live coaching demos, practice, feedback, and 'coach the coach'. This allows everyone more flexibility in scheduling, attendance, learning and PRACTICE. And yes, you can become certified by joining this program (Which is included in many of our longer coach-training programs).

 

We want you to become a master coach faster and step into the Top 20%.

 

Click me

Topics: business coach, coach training, become a life coach, become a coach, become a business coach, coaching clients, Become a Master Coach, ICF, Thomas Leonard, Become a Certified Coach, Tony Robbins, Become a Masterful Coach, how to become a coach, IAC

Master Coaching Tip: How to Coach with Ease and Power

Posted by Julia Stewart

 

 

master coach training

 

Master coaches have learned many concepts and communication skills that make a dramatic difference to their coaching clients.

But as with many endeavors, the 80/20 rule applies in coaching. That is, about 80% of the value is created by approximately 20% of the effort. The secret is to learn which 20% makes the difference.

So here's part of that secret: connect your client's goals to what matters most to your client, i.e. their values, their calling, their life purpose, or the legacy they want to leave. A powerful "why" generates resourceful "hows".

The result? Coaching is much easier for the coach and much more powerful for the client.

Learn to coach masterfully:

Become a Master Coach Here

Topics: coach training, coaching clients, Become a Master Coach, master coach, Masterful Coaching, masterful coaches, Master Coach Training, Values

Best Life Coach Certifications

Posted by Julia Stewart

Best Life Coach CertificationsWritten by Julia Stewart

If you want to become a life coach (or business coach, executive coach, career coach, etc.), then you need one of the following best life coach certifications (See table, below). They are all "general" coach certifications, meaning they measure the knowledge and skills required for professional coaching, regardless whether you are a life coach, business coach, executive coach, or some other type of coach. Because, as we say in coaching, "All coaching is really life coaching, because everyone has a life." If you have expertise in business, for instance, you can combine that with your coaching skills to become a business coach.

There are hundreds of life coach certifications to choose from. I created the following table to compare and contrast some of the leading coach certifications, and their requirements, to help you avoid getting caught up with the wrong organizations. Watch out for organizations with similar-sounding names that may be disreputable. Some of them are scams. 

You need at least an entry-level (competent) certification, because surveys show that prospective coaching clients prefer coaches with credentials, when given the choice, even if they don't ask about certification. On average, most certified coaches achieve proficient-level certifications. Certified master coaches are relatively few and are considered the "elite". Yes, you can often attract more clients (those who are looking for the best) and charge more for your coaching when you have master-level certifications.

What makes these the best life coach certifications? All the following organizations are highly respected. Some basic differences include:

Best Life Coach Certifications Table resized 600

 

If the above table is too small for you to see, or if you just want to have a copy of it for future reference (recommended), click the button below:

Get the Best Life Coach Certifications PDF

Topics: become a life coach, become a coach, become a business coach, Become a Master Coach, becoming a certified coach, Become a Certified Coach, life coach certification, Become a Masterful Coach, Certified Coach Training, certified life coach, certified business coach

Master Coach Tip: Leverage the Audience Effect

Posted by Julia Stewart

Coaching Tip   Audience Effect by Boston Public Library

 

Would you like to be a better coach, immediately? Then here's a tip on how to make full use of what researchers call, "the audience effect".

 

One of our main jobs, as coaches, is to help our clients think better and be more resourceful. One of the biggest mistakes we can make, then, is to try to think FOR the client. That is never a coach's job.

 

When you think for your clients, a.k.a. solve their problems or tell them what to do, you're acting like the star of the show.

 

You're never the star, your client is. Your job is to be a member of the audience.

 

Let me explain: most of the time, when a client hires a professional, such as a trial lawyer, or brain surgeon, they want the most brilliant professional they can afford, because the professional provides the outcome. But the purpose of hiring a coach is to BE brilliant, because the client provides the outcome. Big difference.

 

Here's where the audience effect comes in. Researchers have found that people learn faster when they have to explain to someone else what's going on, or what their thinking, or process, is. This is called, "the audience effect". If you want someone to be more resourceful, give them an audience.

 

Of course, some audiences are distracting, or worse. And for some coaches, being an audience of one is a lot harder than putting on a show (or sham) for the client.

 

You've probably heard the saying, "If you want to learn something, teach it." Well, your clients learn faster and, in effect, get smarter, when they have to explain, or even teach you.

 

In fact, at the Master Certified Coach level, the ICF expects the coach to be open to being taught by the client. Not at the beginner level, but at the master level. 

 

If you want to be a great coach, you need to get comfortable with being a member of the audience, like that crowd, above. At most, you're the audience member who stands up at the mike and asks a question. The client, or star, is the one who gets to be brilliant. You just listen and occasionally provide the coaching equivalent of applause, a.k.a.validation.

 

Of course, some coaches combine consulting with coaching and if that's what your client hired you for, then sometimes you share your experience or opinion with them. But be sure you know the difference, because, in the end, leveraging the audience effect will provide greater results for your client. 

 

And if you have the personal development to get your ego out of the way, this is an effortless (not to mention, masterful) approach to provide amazing outcomes for your coaching clients.

 

 

Become a Master Coach Here
Photo: Boston Library

Topics: Become a Master Coach, ICF, Become a Certified Coach, Become a Masterful Coach, master coach, Master Certified Coach, Coaching Tip, Masterful Coaching, Master Coach Training, consulting

IAC Master Coach Interview with Kristi Arndt and Julia Stewart

Posted by Julia Stewart

IAC International Association of Coaching

On June 20th, 2013, Kristi Arndt, MMC, former Vice President of the International Association of Coaching, interviewed me for the IAC's Master Coach Interview Series. You need to be a member of the IAC to access their copy of the interview, but you can listen via the online player here for free, to the resulting 49-minute audio. I've listed the topics covered in the time line below, so you can choose the parts you're curious about.

Or, join the IAC virtual chapter for free to get a copy of the interview download link and listen at your convenience. By the way, Kristi will co-host an upcoming IAC chapter meeting with me, in which you'll get a taste of the power of virtual triads to strengthen your coaching and pass IAC Coach Certification.

IAC Master Coach Interview Topics Time Line:

1:00 What I did before becoming a coach

2:00 The Oprah Connection

5:30 The IAC/School of Coaching Mastery Connection

7:15 What does "master coach" mean?

12:00 Coach 100

14:00 What "master coach" means to Kristi

16:30 Why you need to love your coaching clients

17:30 How to get into "master coaching mode"

19:00 How to integrate your shadow

21:00 Master coach certification, as a benchmark

22:30 Tony Robbins' coaching

25:00 ICF vs. IAC coaching

26:00 School of Coaching Mastery coach certification

29:00 How NOT to prepare for coach certification

30:00 What DOES work in passing coach certification

31:30 Live, in person, coach certification

33:30 Coaching pioneers

38:00 How SCM fosters coaching mastery

42:00 How the IAC Coaching Masteries(tm) show up in life

44:30 What's new and exciting

48:00 How to contact me

48:30 Best Coaching Blogs 2013

 

Listen to the full interview below, or use the slider to find the parts you most want to hear:

 More great coaching resources:

Join the IAC North American Virtual Chapter

Topics: School of Coaching Mastery, Coach 100, Become a Master Coach, ICF, Coach Certification, IAC Certified Coach, Kristi Arndt, IAC Coaching Masteries, IAC Certification, Coaching Triads, Become a Certified Coach, OPRAH, Tony Robbins, Become a Masterful Coach, Certified Coach Training, certified life coach, IAC

Top Ten Benefits of Becoming a Master Coach

Posted by Julia Stewart

Master Coach

As our name suggests, at School of Coaching Mastery, we specialize in Master Coach Training. So we've developed quite a bit of expertise around master coaching. It's a whole different approach. One that's recognized and valued by both the ICF and the IAC.

Here are the Top Ten Benefits of Becoming a Master Coach:

  1. Coaching is simplified. Coaching can be dizzyingly complex and every client session is different. Templates and formulas don't work. The elegance of a simple, but accurate, model does work. As Oliver Wendell Holmes said, "I would not give a fig for the simplicity this side of complexity, but I would give my whole life for the simplicity on the other side of complexity."
  2. Coaching is hyper-personalized. Your clients pay for a highly personal and customized experience, created just for them, because that's what fosters extraordinary results. Master coaching provides the tools to do exactly that.
  3. Coaching is inter-developmental. At the Master Certified Coach level, the ICF expects the coach to learn from the client. Brilliant clients are attracted to brilliant master coaches. Imagine what we learn from our clients.
  4. Coaching is uncanny. Master coaches unearth truths, within moments, that can elude other coaches for years - and could elude your clients for eternity.
  5. Coaching is thrilling. Clients are thrilled when someone gets them completely and is still fascinated by them. Coaches are thrilled by their clients' journeys to magnificent success.
  6. Coaching is catalytic. Brilliant people are usually surrounded by people who don't get them. That's awfully lonely and it undermines confidence. Just having us believe in them is a catalyst that launches coaching clients into greatness. And by the way, virtually everyone is brilliant under the right circumstances.
  7. Coaching is fun. When the coach knows what to focus on, pressure evaporates and fun ensues. To the uninitiated, it might sound like the coach and client are just laughing together. But within that fun energy, is the energy of greatness. Incredible work gets completed and projects get launched and out the door, quickly.
  8. Coaching is humbling. When your mind-state is in "master coaching mode", you can't help but notice how amazing your clients are and what an honor it is for them to share their brilliance with you.
  9. Coaching is fulfilling. Master coaches know they are answering their calling when they coach. They are changing lives and changing the world for the better. Talk about an honor! As George Bernard Shaw said, "This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one."
  10. Coaching is highly paid. You've heard how much coaches charge. Have you wondered why? Part of the answer is because master coaching is worth it. The bigger reason is because great clients need to make big investments in order to show up fully. Mediocre coaching may not be worth $200-300 per hour, but great coaching is worth far more.

I've dedicated my life to master coaching, yours and mine. Are you up for it? Because if you are, the next Master Coach Training, 32-hour program, including 20 hours of advanced practice, starts soon and special pricing is available for a limited time.

This is what I live for. Hope to see you there! 

Become a Master Coach Here

Topics: coaching clients, Become a Master Coach, ICF, Become a Masterful Coach, master coach, Master Certified Coach, Masterful Coaching, masterful coaches, mastery, Master Coach Training, IAC, Masteries

Life Coaches and Marianne Williamson

Posted by Julia Stewart

Life CoachesSaturday, I attended an all-day seminar with Marianne Williamson, the best-selling author, speaker and spiritual teacher who popularized the profoundly mysterious Course in Miracles that thousands of spiritual seekers have studied.

The Midwestern New Age community was out in force for the event (Conversations overheard in the ladies room could have come straight out of Shit Life Coaches Say.)

Life coaches can be pretty New Age-y, especially when they are new. But what I like about Marianne is that she's the real deal. Instead of dressing in flowing tie-dye and spouting the latest spiritual-sounding gobbledygook (I'm totally downloading!) She's dressed in a simple pantsuit and not afraid to use some hard language.

Those who are truly evolved tend to be more  bracing than comforting. They aren't particularly warm and fuzzy. Marianne's a great example. She ended her 8-hour seminar with, 'God bless you. Now go kick some ass!'

High points of the event:

  • Marianne told us all of our problems are directly related to what we're not giving. An African American woman raised her hand and said her problem was having to live with racism and she didn't see how that was about what she hasn't given. Marianne could have told the woman that her problem was that she hadn't forgiven. Instead she commented that racism continues in America because there's never been a national atonement. So she asked all black Americans to stand up and a white American stood with each. Each white American asked for forgiveness and each African American gave it. That's a healing conversation if ever there was one. There were many tears. Some were mine.
  • She said it's easy to make fun of the consciousness movement, because since it avoids the negative, it lacks gravitas. We need to focus more on what's not working and take responsibility for it (again, every problem is about what you're not giving). Reminds me of what another bracing spiritual teacher, Andrew Cohen, says in his book, Evolutionary Enlightenment, that we need to notice everything and avoid nothing. Otherwise, we're choosing not to evolve. (So all you coaches who avoid the news, if you want to evolve, or not be made fun of, you need to stop avoiding what's going on.)
  • You know that famous quote from the Dalai Lama about how, 'The world will be saved by the Western woman.'? Marianne's reply, 'Do we really need a man to endorse that?'
  • She said if Western women cared as much about the world as they do their careers, 17,000 children wouldn't die of starvation everyday.
  • She told us that it's easier to teach political skills to conscious people than it is to teach consciousness to politicians. Therefore, it's our responsibility to get more politically involved (She'll be teaching a course on how to do that in November).
  • When someone stood up and asked her to run for President, she said she can better serve by helping other conscious people run and that's what she's working on.
  • Kick ass, indeed!

By the way, I lunched with veteran coaches, Joanne Waldman, Kristi Arndt, and  Lynne Klippel. None spoke a single New Age syllable.

Become a master coach...

Click me

Topics: Coaches, Become a Master Coach, Andrew Cohen, Life Coaches, Kristi Arndt, spirituality

Coaching Questions Don't Always End With Question Marks

Posted by Julia Stewart

Business Coach, Mattison Grey, MCCToday, in the International Association of Coaching's (IAC) Voice newletter/blog, an article by Business Coach, Mattison Grey, MCC, appeared with the title, When the Best Coaching Tool Isn't a Question.

In her article, Mattison makes a powerful case for acknowledgment as a masterful coaching tool. She should know. Mattison wrote the book on acknowledgment called, The Motivation Myth. And she points out that most coaches don't know what it is or confuse it with something else.

Mattison has studied the art of acknowledgment more than anyone I know, probably more than any coach alive, so I always defer to her on this subject. She started educating me on acknowledgment six or seven years ago and I've watched her use it in action many times. It truly is amazing.

Unfortunately, if you haven't watched a master acknowledger practice her art, or if you didn't know what you were witnessing, you probably missed the implications. So let me point out a few.

Here's Mattison's definition of acknowledgment:

Acknowledgment is saying what a person did, or results they achieved, delivered with a tone of appreciation, curiosity or surprise, and without judgment.

Easy, right? Try it. For most coaches, it's anything but easy. That's because we're still getting in the client's way (In other words, we're NOT making it all about them, so we're failing the first step in master coaching).

If you acknowledge well, here are some of the things that may happen:

  • Your client lights up
  • They feel seen/heard
  • They don't feel suspicious (as in, 'What's she buttering me up for?')
  • They acknowledge themselves ('I did!')
  • They open up to us
  • They see themselves in a new light
  • They tell us things we didn't even know to ask about
  • They think more resourcefully
  • They step into their Personal Greatness
  • They are willing to do far more
  • They love themselves (and us)

When I teach acknowledgment to Master Coach Training students, I offer a few pointers, such as, use second-person pronouns (you, your, yours) instead of first-person pronouns (I, me, mine); acknowledge what the client did, the results they got and who they are becoming.

When used well, acknowledgment can express or enhance virtually any other coaching skill, including all of the IAC Coaching Masteries(tm). The right acknowledgment, well-placed and followed by a bit of silence, can even be a powerful clarifier.

Which is one reason why master coaches don't always ask questions.

Motivation Myth

 

Get your copy of Mattison's book, The Motivation Myth (at left) and become a master of acknowledgment.*

 

*I'm an affiliate of Mattison's and I would recommend this book, anyway.

Topics: business coach, Coaching, blog, Become a Master Coach, coaching questions, IAC Coaching Masteries, Mattison Grey, Masterful Coaching, IAC Voice, acknowledgment, MCC, Master Coach Training, IAC, coaching tool

One Million Master Coaches Worldwide?

Posted by Julia Stewart

One Million Master Coaches

One Million Master Coaches Worldwide? It has a nice ring, doesn't it?

 

But what does One Million Master Coaches mean? Better said, what WILL it mean when there are one million master coaches in the world? That's my question and it IS a question...

I'm hoping to pique your imagination and find out what you think one million master coaches will mean when it becomes a fact and not just a fantasy. Here's why...

The growth of professional life and business coaching has been so strong over the past 20 years, that it's really a matter of time, probably a few decades, before we reach one million coaches around the world.

But business and life coaching aren't just growing in numbers, the skill level of coaches is also skyrocketing. What was considered master coaching a decade ago is not outstanding any longer.

So by current standards, not only will we have a million coaches worldwide someday, but we will have a million master coaches worldwide. What difference will that make to the world, to coaching clients and to coaches, themselves?

One Million Master Coaches Worldwide...

  • will mean one coach for every 7,000 people on the planet
  • will mean coaching will saturate currently underserved areas, like South America and Africa
  • will mean the economics of coaching will change - but how?
  • will mean people everywhere will have access to personal empowerment, growth, achievement and fulfillment
  • will mean billions of people will operate far more effectively in their lives and businesses
  • will mean people will think at a level that can (easily?) solve many of today's most vexing problems
  • will mean a global transformation that is (almost) unimaginable
  • will be a game-changer for sure

 

What else will one million master coaches mean...to you? to the coaching industry? to the world? Add your comments below... No idea about one million master coaches worldwide could possibly be too wild...

Click me

Topics: Coaching, Coaches, Become a Master Coach, Business Coaches, Life Coaches, master coach, Masterful Coaching, masterful coaches, Life Coaching

    Subscribe for FREE: Learn About Coaching

    Follow Us

    The Coaching Blog

    If you're a professional Business or Life Coach or you're interested in becoming one, the SCM Coaching Blog covers topics you may want to know about: How to Become a Business or Life Coach, Grow a Successful Coaching Business, Get Coach Training and/or Business and Life Coach Certification, Become a Coaching Master and Evolve Your Life and Business. 

    Subscribe above and/or explore by tag, month or article popularity, below.

    Browse by Tag

    Top Career-Jobs Sites Living-Well blog