Coaching Blog

1. All of our instructors are IAC Certified Coaches (considered the Gold Standard in Coach Certification). They are all masters in their unique areas and most importantly, they are incredible teachers. Other coaching schools staff their faculties with recent grads and uncertified coaches who are new to coaching and a few schools even have volunteers teaching their classes! SCM pays our instructors more than any other school we know of, because masterful coaches are worth more.

2. We prepare our student/coaches for IAC Certification. The founder of the coaching profession, the late Thomas J. Leonard, founded the IAC in 2003 to raise the quality of coaching worldwide. Up until then, there was no independent certifying organization that was certifying coaches at a standard that Thomas believed was necessary for coaching to be highly effective. Why would you prepare for anything else?

3. We prepare our student/coaches for mastery, not just competence. As Thomas said, “Competence will keep you from getting sued. Mastery will attract people, opportunities and success to you like a magnet.” Most coaching schools prepare you for competency. Why stop there?

3. Our classes are limited to just 12 students each, because that allows every coach to practice coaching in class and get feedback from their peers and their master instructor (both written and verbal feedback from the instructor). You won’t get lost in a crowd at SCM.

4. We use the best technology to deliver the best teaching, learning and coaching. Most of our classes are virtual and combine the ease and convenience of teleconferencing with the up-to-date benefits of online learning. We can do anything in our virtual classrooms that you can do in a live classroom, except shake hands. Plus virtual learning saves you money and time and it is way kinder to the environment than traveling to meet in person.

5. Our students are amazing. You can imagine the level of passion, dedication and talent it takes to commit to coaching in front of experts day after day. If you want to join a community of peers who are smart, talented, fast learners, you’ve found it. And if that sounds like you, we need to talk.

6. All our classes are recorded on audio and some on video, as well. You can listen as often as you like and hear yourself coach - a priceless way to learn. Plus, class recordings are posted to our private, members-only area, so you can hear each class, taught by every instructor, 24/7. You’ll learn something different from each one. This is an amazing value add. (download to your iPod to make it even more convenient)

7. All our original written materials are included with your live training package in the form of written Coaching Guides (.PDF format). There are no text books to buy, as there are with some coaching schools. We also share materials in the form of audio and video recordings, power-point presentations and coaching demonstrations and practice. Regardless of your personal learning style, you’ll find options for maximizing your own learning, here.

8. Our Full Coach Training Program includes three levels of training: Foundations for the new coach, Mastery training for the intermediate coach, and Advanced training for the masterful coach, who is ready to create the next iteration of coaching mastery. We also provide personal development training and business training, so you master yourself, as well as your business.

9. We’re here to speed your learning, not just keep you busy. If you ask master coaches, most of them will tell you of the hours of unproductive time they spent in boring coaching classes that they were required to take in order to graduate or qualify for a particular certification. None of our classes are required for certification, because our certifications are based on the quality of your coaching, period. If you want to take them all, that’s great. If not, that’s fine also.

10. Our one requirement, if you want SCM Graduation, is that you complete our Mastermind Seminar after becoming certified.This is where you spread your wings as a master coach and invent, integrate, connect, deliver, share, streamline, upgrade and/or teach your unique coaching brilliance through a final coaching project that will establish you as a true master in your unique area of coaching and will launch (or re-launch) your coaching business.

“Becoming a masterful coach is like diving off a cliff over and over until you grow wings. Fortunately, there are never any broken bones!” – Julia Stewart, SCM President

Still curious about School of Coaching Mastery? That’s a good sign. Call 1-877-224-2780 or email to make an appointment with our Enrollment Advisor, Elizabeth Nofziger, IAC-CC , or with SCM President, Julia Stewart, IAC-CC

I’ve been asking myself this lately. Why? Well, apparently some very smart people think we really DO only have four years. So I’m passing this question on to coaches with a sense of urgency.

If the window of opportunity to save the world from disaster is only 4 years, what does that mean for coaches? What would you do differently? What ARE you doing differently?

Okay, you’ve probably read, heard or watched movies about 2012 predictions. Some come from ancient wisdom traditions. But did you know that leading scientists agree that we have reached the tipping point with the environment and that we must take drastic action now? And that mass starvation, drought, killer hurricanes and tornadoes, massive wild fires and “500 year floods” are just the early warning signs.

Trust me, I’m not going into a panic over this, but I’m also not foolish enough to pretend it isn’t calling to me. But exactly HOW are coaches being called? What unique gifts do we have to offer? What will it take to mobilize us?

I’m asking, because these questions impact the choices that I make for School of Coaching Mastery.

As you probably know, I believe coaching has emerged at this time for good reason. That we’ve here to help facilitate a transformation among humans. Did the time line just get a whole lot shorter?

If so, then how can SCM turn out coaches who are ready to have the necessary transformative conversations with people who need to change – and do it a LOT more quickly?

Your thoughts, please: As a talented coach and a responsible human being, what and how would you change what you do as a coach, if you had only 4 years to help save the world? What and how would you change if you were a coaching school?

Please post your comments below.

The other situation was with a coach/therapist who I had reason to talk to for a few minutes, who was clearly not happy that I hadn't done more of something that they thought I should be doing.* It was a really icky conversation that reminded me of how there are times when neither coaching nor therapy is appropriate.

Why therapy and counseling don't work with coaching clients: This is simple. High-functioning people hate being put in too small a box and in most cases therapy or counseling feels way too small to them. The exception to this is when someone gives permission to a therapist to counsel them. Permission is everything in relationships. Coaching clients do not give permission for therapy. Period.

People with therapy or counseling backgrounds often assume that coaching will come easy to them, because of the communication skills or techniques that they have already mastered. In some cases this is true. In many more, it is actually a hindrance, because the style of communicating that may have served them well within counseling situations, irritates coaching clients. I remember observing a coach who had previously been a child counselor.* Their clients, who normally were quite open to coaching, kept shutting down. It was because they were using their "child counselor" voice, which was offensive to their high-functioning adult coaching clients!

Subtleties make all the difference.

Even when the communication style is completely appropriate, therapy techniques will feel manipulative to a coaching client, because in therapy there tends to be a bit of a "one up, one down" relationship, where the client has agreed that there is something wrong that they need the therapist's help with. In coaching, the relationship is always between equals and the client doesn't need to be fixed. Get tricky with a coaching client and, even if you succeed in the short run, you'll pay for it down the line with a less open and less trusting client. 

That brings me to my icky conversation. The person I talked with tends to communicate with me from a coaching/counseling approach, even in emails. This is alwaysinappropriate, unless the person you're communicating with gives permission. It is presumptive and rude. Virtually always, when a coach thinks someone needs their help, their ego is getting in the way. The other person will sense this and shut down.

It's like that old saying about why one should never try to teach a pig to sing. It doesn't work and it irritates the pig.

In this case, calling the coach on what she was doing didn't help. To make matters worse, she seemed to be using her "therapist voice". Yucko. When the conversation was over, I remember thinking, "God I hope I never run into her again!"

I was one irritated little piggy.

After later reflection, I realized that while there were many reasons I chose the path I took, which this person clearly wasn't satisfied with, there was another, more subtle reason: I had gradually shut down over a period of months, because of their meddlesome, coach-y, I-know-what-you-should-be-doing-better-then-you-do style of communication. By the time we came face to face, it was already over.

Why coaching people without their permission doesn't work: High-functioning people hate being "helped" unless they've given permission. It implies they're incompetent. Don't try to coach them and definitely don't try to counsel them, unless they've told you they want it.

The Ick Factor will get you. Clients will shut down. Friends and acquaintances will avoid you. People will do less of what you want, instead of more. (They might even blog about it! ;-)