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The Coaching Blog

If you're a professional coach or you're interested in becoming one, the SCM Coaching Blog covers topics you may want to know about: How to Become a Coach, Grow a Successful Coaching Business, Get Coach Training and/or Coach Certification, Become a Coaching Master and Evolve Your Life and Business. 

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Free Coach Training Members Speak Out


Free Coach TrainingWith just over 500 sign-ups in the month since we launched the Free Coach Training Program, I thought it was time to check in with participants and see how it's going.

Last week, I sent out a survey to members and here's what I learned. 

Biggest concerns about joining: Would the quality be any good? Would the coaching certificate mean anything? Would I have time to do the work?

What they found: The greatest number said, they're glad they joined. Followed by the quality is very good and they're inspired by coaching. They also found that the pre-recorded format makes it possible to go slow or totally immerse oneself in the training.

In their own words, the greatest benefits are: 

  • greater belief in the value of coaching
  • I'm getting a better understanding of what coaching is and what it is not.
  • More awareness on how to ask questions
  • I've only had the time to listen to the first 3 classes and print out all the materials, so it's nice to know I can listen in when I do have the time.
  • I've found a lot of positive reinforcement that I'm effectively coaching people already.
  • Affirmation of how transferable my therapy skills are for coaching.
  • Connection to my previous learning about spirit coaching
  • New insights into coaching vs managing people
  • A holistic approach to coaching and personal development
  • I've decovered one of my stregths and one big improvement coaching will add to the way I serve my clients
  • The fact that coaching is so close to facilitation. I love facilitation.
  • I am gaining a greater sense of self.
  • I've gained clarity about the coaching profession and its purpose.
  • I am feeling more motivated and more confident to begin marketing myself.
  • I feel this adds so much depth to my coach training! This is the real deal. I am excited to learn more.
  • It's convinced me that what I thought may be true, really is. That coaching is my natural calling!
  • Allowing myself to fully submerge myself in this training however I want to has helped me to use the training as a jumping off point, not only for coach training and learning, but learning about myself.
  • I am brand new to coach training and it helped to hear the demonstrations

97% said they'd recommend this program to a friend.

What would they say?

  • Try the first class and see what they think.
  • If you want something different and easy to follow the mastery IAC certified coach, then try this one!
  • Do it now! Don't delay.
  • It is the very first step, a great foundation to start with.
  • For anyone who is interested in becoming a coach, I'd say to take these free courses in order to get a better idea of what coaching is about and to learn some before investing in coaching school.
  • I've already referred several people. I've told them they NEED to check this out. It is not a scam. There is no "catch." It's about quality training from a servant's heart (Julia).
  • If you want to become a coach, take Julia's course.
  • Do it!
  • It's quality coach training for free. And it instantly adds value to the learner both professional and personal.
  • I would describe the resources available on-line, including classes, blogs, and study group. I would share how these resources are helping me with knowledge, understanding, and competency.
  • The content is good and helpful to anyone working with people in any capacity.
  • That if they are really interested in coaching, intend to incorporate coaching into their business, want to be a coach or just want some insight into themselves, this program is a must!
  • That even if they did not decide to pursue a coaching career, the training may give them ideas about how to evaluate their own concerns and maybe even seek out a coach for themselves.
  • It's wonderfull, You'll learn a lot and feel gently guided by Julia in a very safe environment. I can't believe this is for free, and she give a lor of great, quality coaching training. It's worth every second you devote to your training
  • This is a great, free, opportunity to learn about coaching and see if it is a career they would be interested in pursuing, or doing on the side along with their other work.
  • Just do it!
  • I would tell them that if they want to pursue coaching as a career choice, The SCM is the place to get your training.
  • Good discussions on the audios with pdfs to support them. I like how Julia leads discussions - she's obviously a masterful coach.
  • This program is the real deal! Not only is it helpful, but it's a great starting point for something greater. There's no way you can lose!
  • The training is free Why don't you give it a try.
  • Julia is a fantastic role model for what coaching should be. Her high standards and ethics are very apparent in the coursework she designed, and in her interaction with her students.
  • Take the time in between classes to integrate the lessons, questions, and work into your own life. Take some of the things that you hear to heart and apply them to your own life. Have a willingness to "discover" what you are learning.

I'm happy to add that the single most most requested program improvement will be added this week. Yes, we're still adding courses and features. We're serious about making this a solid alternative to spending hundreds or even thousands of dollars on coach training before you know what you're getting into.

There's still time for you to be one of the first to pass the online exam and receive the SCM Coaching Certificate. The exam will be available at the end of September. Jump in now. It's all free.

join the free coach training program

 

Go here to join the Free Coach Training Program.


The 8 Secrets Emerging Coaches Need to Know


Coach Mattison GreyMattison Grey is professional business and leadership coach and the founder of  Greystone Guides,  a high performance coaching and consulting firm.  Her clients and fans enjoy her contrarian views and her courage to be provocative in a way that challenges the status quo.  Mattison is fascinated by the gap between high performers and low performers and what it takes to go from mediocre to masterful in a chosen endeavor.  

Coaching is a popular choice of profession for people right now. 

Seems like everyone is a coach or is becoming a coach, doesn’t it?  That is no secret.  The trouble is there are secrets about coaching and having a coaching business.  Secrets no one is telling beginning or emerging coaches.  The coaching schools won’t tell you – you might not sign up; coaching organizations won’t tell you – it’s not their role.   So who has the guts to tell you?  Julia Stewart, the gutsy-ist coach in America, has asked me to expose some of those secrets and share with you what I think are the biggest myths about coaching and starting a coaching practice.  Here we go with the 8 biggest myths many emerging coaches believe. 

MYTH #1, 2 and 3:  Everyone needs a coach; coaching is for everyone; or everyone is a prospect.  Sure everyone has room for improvement, but not everyone wants it.  Learning to identify who is curious about coaching and who is not takes quite a bit of practice, and assuming everyone is a prospect can get in the way of accurate sorting.

MYTH #4:  Coaching fixes problems.  In fact, if you approach coaching with that mentality you will drive people away.  Even though few people’s lives are perfect, they will resist coaching if you “come from” something’s wrong.  

I often say, Amateur Coaching fixes problems.  Masterful Coaching creates them.

What do I mean by that?  If you take the client’s problem or challenge at face value, you will be missing a huge opportunity to really move them toward their greatness.   Behind the presented challenge is always a bigger issue.  Most of us know that.  What masterful coaches know is that you don’t have to find that issue and solve it.  You have to help the client find a project or game that is so interesting, fun and engaging that the previous issue magically disappears or is solved by the new game.  

Here is a real life example:  A few years ago, I was bored with my coaching business and not having much fun anymore.  That was a pretty big problem.   I asked Julia for a coaching session.   Long story short, as a result of the coaching, I decided to DOUBLE my coaching fees.  Never mind my fee was already pretty substantial.  Doubling it would, with the exception of celebrity coaches, put it near the top tier of coaching fees in the world.  WOW, now I had a HUGE “PROBLEM” but boy was I excited about it, and instantaneously my boredom went away and the fun returned.  

MYTH # 5:  You have been coaching your entire life.  Even if you have been a great listener and confidant all your life, that doesn’t mean what you were doing is coaching or that you were meant to be a coach.   When you get really good professional training it will become obvious that, while what you were doing may have been helpful for people, it wasn’t really professional coaching. 

MYTH #6:  You can make a great living in the beginning.  You can’t charge high fees in the beginning.  Beginner coaches get beginner clients, who pay beginner fees.  That is true in most professions.  The more experience you have under your belt, the higher fee you can charge. 

MYTH #7:  Internet marketing is coaching.   This is a huge misconception and my biggest pet peeve.   You can be a coach who uses internet marketing, or you can be an internet marketer who coaches.   Trying to be both or not being clear about this distinction is a big mistake that beginners make.   Either way is fine, but to really make it work you have to choose. 

Finally the biggest myth in coaching today:

MYTH #8:  You can have a successful coaching business without learning to sell.   I hate to be the one to break it to you, but to fill your coaching practice you must learn to sell.   This has never been more of a reality than in today’s extremely competitive market. With a coach on every corner, the only coaches that will make it will be the ones who can sell in a graceful authentic way.  

 

Related posts:  


How to Win the Best Coaching Blogs Contest


Best coaching blogs contestHave you ever wished you could get insider tips on how to succeed at something?

Like how to win a contest or how to attract more clients? Well, I'm about to give you insider tips for both.

Marketing experts say that blogging is one of the most important tools for client attraction in any type of business, particularly if you don't have a big advertising budget. That advice couldn't be more true for coaches.

That's why we sponsor the Best Coaching Blogs Contest each year. Coaching Blogs offer some of the most cutting-edge information about coaching and they are free. That's awesome for the consumer and it's a great marketing strategy for coaches. The contest highlights the very best and it's an effective inbound marketing strategy for School of Coaching Mastery. Everybody wins. But not everybody wins the contest.

Winning at Best Coaching Blogs is a lot like winning at blogging. Both will attract more clients to you, so listen up!

9 ways to win Best Coaching Blogs:

1. Know your audience. The easiest audience to write for is yourself, your friends, or your clients, in that order. But if you're writing to attract more clients, you need to work harder to offer value, to be understood, to create fans and attract clients. If you're writing to win Best Coaching Blogs, remember that your blog will be read by folks who don't know you and you'll need to win over both coaches and non-coaches. They are very different audiences.

2. Know the difference between a business blog and a personal blog. A personal blog, or weblog, can be quirky, weird and profane. A business blog can be all of that, too, depending upon your audience. Generally speaking, a business blog needs to offer more service and value and build more trust than a personal blog, because you ultimately want your readers to spend not just their time, but their money with you. That usually requires more discipline and perhaps less soul-baring. Service, value, trust and discipline will go a long way to help you win the Best Coaching Blogs Contest.

3. Actively create trust. Notice that the word, 'trust' is coming up a lot? You may have already created a fantastic level of trust with the folks who know you, but if you want to attract more people (and contest votes) via your blog, you'll have to create trust through your actual writing. How do you do that? Tell the truth. Give away your best secrets. And show up consistently, meaning develop a consistent voice and blog regularly and frequently enough that people start to count on your articles. As a rule of thumb, you need a minimum of about 20 articles to create blog credibility and you should be blogging once per week or more.

4. Titles are critical. Learn to write titles that engage quickly and pique curiosity. You only have a second or two to convince someone that it'll be worthwhile to spend their valuable time reading your article. Check the right-hand column of this blog for a list of our ten most popular blog posts and you'll see examples of many of the types of posts that engage and create curiosity. If people don't read your articles, you won't attract either clients or votes.

5. Make sure the article delivers what the title promises. Piquing someone's curiosity and then immediately pulling a switcheroo to get them to buy or download something is just plain rude. It's also marketing suicide and readers will mentally blacklist you in a heartbeat. Don't use your blog to sell. Also, don't use it just to write about a product or program, unless your audience tells you they love that. Do offer something of value at the bottom of your posts for people who may want more. Treat your readers with respect and they'll come back. They may even vote for your blog.

6. Be remarkable. Thousands of life coaches write about the Law of Attraction. Don't be one of them unless you have something different to say. Write what no one else writes. Empower your readers. Help them achieve their goals. Make them feel smart for discovering you and they will tell all their friends. And their friends will tell friends. Soon, you have raving fans for your blog and for your work. Fans vote with a vengence.

7. Be Social. Success in the blogosphere is achieved through cooperation, not competition. Read other blogs and comment on them. Link to the best ones. Guest post on some. And announce what you and other bloggers are up to throughout the social media web. This advice is especially important during the contest. Treat your fellow contestants like friends instead of enemies, because in the end, the semi-finalists choose the Top Ten Winners.

8. Play nice. Every year, at least one blogger succumbs to the temptation to cheat and it's the other contestants who notice it first. That's a dumb strategy, because the contestants are the ones who choose the winners. Either play nice or loose. 

9. Break the rules. Although I'm giving you awesome advice for writing a successful blog that wins like crazy, your audience may want something completely different. Pay attention to them first and foremost and your blog grow in popularity. Best Coaching Blogs is in many ways a popularity contest. Write for your readers (and voters) and win!

Go here for a related article called, Best Coaching Blogs: Why a Winning Strategy Might Not Win.

Are you a blogger or even winner in one of the Best Coaching Blogs contests? What strategies do you use that I've left out here? Please share your best blogging strategies in the comments below.

How to Blog Effectively

 

Want more ideas? Download the free How to Blog Effectively for Your Coaching Business ebook here.


20 Qualities of Attraction by Thomas J. Leonard


Thomas J LeonardThe Principles of Attraction, as well as the Qualities of Attraction, will help you attract more of what you want, more easily and quickly.

In 1998, Thomas Leonard, the Founder of Coaching, wrote an online draft of his future book, The Portable Coach, about the 28 Principles of Attraction. He made the draft free to use by anyone. A leader in many ways, Thomas was 'blogging' and using the Creative Commons approach to attraction, even before they were invented. His material is still as fresh and 'new' as ever.

In 2006, I created a popular 10-week ecourse based on this early draft, typos and all, with a brief introduction to each section.

Here's one of the 10 lessons, on the Qualities of Attraction. You can develp these qualities by implementing the Principles. On the flip side, you can integrate the Attraction Principles more easily/quickly by developing more of these Qualities.

This list makes the Principles of Attraction instantly more understandable. Do you have enough of these qualities to create a Reserve of Attraction? Which Principles will help you develop more of the qualities you'd like to increase? - Julia

The Qualities of Attraction

by Thomas J. Leonard

This is a list of the 20 qualities of a person who has mastered the Attraction Operating System. If you focus on developing these qualities concurrent with your learning of the Attraction Principles, you'll find that these qualities accelerate the integration process.

1. Generous.
Because you can easily afford to be.

2. Integrous.
Because you are whole and the circle is complete.

3. Loving.
Because there is a marked absence of fear.

4. Compassionate.
Because you've been there even if you haven't.

5. Balanced.
Because there is nothing left to juggle.

6. Articulate.
Because life is so very simple.

7. Respectful.
Because every one is special.

8. Positive.
Because it wouldn't occur to you to be negative.

9. Secure.
Because you have a strong reserve in every area and eliminated the primary threats.

10. Aware.
Because you have learned to see clearly and feel everything.

11. Flexible.
Because there is no weight and you are in the flow.

12. Willing.
Because there is nothing to lose.

13. Resourceful.
Because you've learned where to get exactly what you need to be your best.

14. Interdevelopmental.
Because learning is continuous and people are the best teachers.

15. Initiating.
Because waiting no longer appeals.

16. Light-hearted.
Because life isn't something to win at.

17. Creative.
Because you feel free to express yourself and have something to say.

18. Forthright.
Because truth is everything and honesty is natural.

19. Collaborative.
Because it's more fulfilling than competing or protecting.

20. Genuine.
Because there is nothing left to prove and all that's left is you.

Copyright 1998 by Thomas J. Leonard.

Free Attraction eCourse

 

Want the free 10-week ecoures? Sign up here.


Are Your Thinking About Becoming a Coach?


There are so many great reasons to becom a coach and some that are not so great. One of the best reasons is you simply have the sense that there is so much more to life and you want to share that.

Watch 'More' by Nic Askew. If it resonates with you, you're on the right track.

'MORE' from Nic Askew on Vimeo.

Free Coach Training Program

 

Are you ready for 'more'? Join the Free Coach Training Program here.


Why We're Licensing Our Curriculum for Free to Our Certified Coaches


Certified CoachSchool of Coaching Mastery has been making lots of upgrades to its programs and this is one more in a series of blog posts so coaches know what we're all about going forward.

We started by announcing the Free Coach Training Program, then we announced why we aren't renewing our IAC License and that we're changing our coach certification.

Part of the whole package of change involves our 'ultimate' students and how they fit into the overall coaching picture. The focus here has always been on training the coach who is destined to become a coaching leader. It's a whole different process than training to just be 'good enough' to coach. 

That might sound a little snooty if you don't know us. Actually, great coaches are simultaneously both confident and pretty  humble.

Anyhow, the point isn't to be 'great' or 'masterful' or 'certified'. The whole point is for every coach and every coaching client to have the life and career they really want. A less idealistic way to say this is we help coaches build coaching businesses that aren't crappy. ;-)

Let's face it, traditionally coaching schools have done a lousy job of preparing new coaches for success in the coaching business. In my own research, I've found that 80% of coaches wish they were more successful. While dissatisfaction is a universal human condition, I think coaches who are prepared best, fare best. And I think coaching schools can prepare coaches better.

Mastering yourself, your skills and your business are the steps that breed coaching success. Then there is what you actually do with all of that mastery.

But I digress...

So why are we giving a license to teach our curriculum to our paid students who become certified by us?

  1. The market has been flooded with coaching schools in the past few years. Some of them are a bit dubious. By empowering Certified Coaches to go out and teach quality coach training to whomever they want, we hope to discourage those who are in it merely for profit. 
  2. Coaching skills aren't just for professional coaches, anymore. Everyone from parents to corporate CEO's are coaching their people and getting great results. Coaches who can teach coaching skills are in high demand.
  3. The days of big for-profit coach training schools are numbered. In the future, coach training will be highly niched or offered by universities and employers. Our Certified Coaches will be among those teaching it.
  4. I won't be teaching forever. I'm looking forward to my students picking up the coaching mantle and taking it places I've never dreamed of.

So there you have it. In addition to good coach training, our students are getting a free license to teach our curriculum, once they pass our certification. Those who need it and want it will also get the Certified Coach Trainer program, which we believe is the first of its kind in the world. And it's no extra cost for our 'ultimate' students.

Oh, by the way, we're also working out a way for coaches to join the Ultimate Coach Training Program without paying us thousands of dollars upfront or going into debt. And no, I'm not talking about 'work-study'.

Stay tuned for more announcements!


How to Write a Coaching Bio In 20 Minutes


Barbra SundquistGuest Blogger, Barbra Sundquist is a business coach and entrepreneur. Her website BioTemplates.com provides fill-in-the-blank bio templates for over 150 different types of jobs:

The best advice I can give you for writing a great coaching bio is to put yourself in your reader’s shoes. What do they want to know about you in order to decide to hire you? They want to know: 

 

1) who you are
2) what your coaching expertise is
3) how your expertise addresses their problem or goal
4) where they can contact you

Sample coaching bio:

Jane Smith is a small business coach who helps women make the transition from full-time mom to successful entrepreneur. A grandmother now, Jane started her coaching business in 2002 to help other women deal with the sometimes overwhelming prospect of starting a new business while still running a household.

Prior to raising her family, Jane spent over ten years as a teacher, corporate trainer and workshop leader. Today Jane offers a wide range of coaching programs and services - from individual coaching, to seminars and keynote speeches. To contact Jane, please visit her coaching website at http://www.janesmart.com

Were you able to identify who-what-how-where?  Here is Jane's professional bio again, with the who-what-how-where identified:

Jane Smith is a small business coach (who Jane is) who helps women make the transition from full-time mom to successful entrepreneur (how her expertise addresses their problem or goal). A grandmother now (what expertise - shows she has been a mother and is now older and presumably wiser), Jane started her coaching business in 2002 to help other women deal with the sometimes overwhelming prospect of starting a new business while still running a household (how Jane helps them overcome their problem or achieve their goal). Prior to raising her family, Jane spent over ten years as a teacher, corporate trainer and workshop leader (Jane's expertise). Today Jane offers a wide range of programs and services - from individual coaching, to seminars and keynote speeches (how Jane can help). To contact Jane, please visit her website http://www.janesmart.com (where to contact Jane).

Follow this format and you will certainly come up with an effective professional bio. But if writing your bio seems like just one more onerous task on your long to-do list, visit my BioTemplates.com website. There you can get a fill-in-the-blanks bio template written specifically for coaches. It gives you the structure and wording to write a unique professional coaching bio, and you'll have it all done and complete within 20 minutes.


Why We're Changing Our Certified Coach Process


Certified CoachSchool of Coaching Mastery is undergoing several exciting changes at once, including our Coach Certification process.

It's all to streamline our coach training and certification options, so they are as meaningful and valuable as possible to the coaches we serve.  

One of our biggest concerns is our Coach Certification. It's a dauntingly high hurdle that potentially shuts out thousands of great coaches. That doesn't serve coaches or their clients.


This came to my attention when I was considering whether to renew our IAC Coaching Masteries(tm) license this December. One of the many reasons I'm choosing to not renew our IAC license is that fewer coaches than ever are seeking IAC Coach Certification. Even most of my own students aren't applying for it when we offer to reimburse their fees! SCM's old certification is at approximately the same level as IAC Certification.

Does this mean we're going to lower our standards? No. I think high coaching standards are more important than ever. What School of Coaching Mastery is going to do is offer a 2-step process that recognizes the outstanding value of proficient coaches who get results, while actually raising the bar for master coaches.

Let's bring the fun back into coach certification!

I think there are two main reasons why more coaches aren't pursuing IAC Certification. One is that Thomas Leonard is no longer out there evangelizing it. Thousands of coaches were already fired up to get certified when Thomas passed away. Without him, the excitment has just melted.

The other reason is that IAC certification is harder to achieve. Over the years, especially after the advent of the Coaching Masteries, I noticed that coaching sessions that I would have passed back in 2004-2005, weren't passing any more.

Harder can be better, except when it's not.

Back when we were using the proficiencies, we passed about half of the coaches who applied. Now only 1/4 of all coaches pass IAC Certification on the first try, which suggests that it is now twice as hard to pass. (SCM students pass at the rate of 2/3.)  

As any great coach knows, the perfect goal is one that is difficult, but doable. If we set the bar too high, the client gets overwhelmed and gives up.

It take courage to let other coaches grade your coaching ability. When there is a only pass out of every 4 applications, it's just easier for coaches not to bother - or to opt for rubber-stamp certifications. That doesn't encourage growth in coaching. On the contrary, it discourages it.

I'm not blaming the IAC. I took their lead, but I'm the one who set up the Certified Mastery Coach designation as one huge leap, with no intermediate steps along the way.

Thomas had it right: Inspire coaches with a certification that recognizes great coaching, but don't make it so hard that they don't even apply for it. Otherwise, there's just no point.

I do, however think there's a place for a more advanced certification, because as the coaching profession continues to mature, it's becoming more competitive. As Thomas used to say, the best way to be successful is to master your craft.

 In addition, I think coaching skills, alone, are really not enough of a basis for certification, any more than coach training and coaching hours guarantee effective coaching. We need evidence of great coaching results. That's what clients want and deserve for the high fees that they pay us.

So going forward, SCM will have two certifications available. First, the SCM Certified Coach, who has demonstrated a proficient level of coaching, along with recommendations that speak to the coach's effectiveness. SCM-CC level coaching is  significantly more effective than most coaching and deserves recognition.

And we'll have the Certified Master Coach who has demonstrated masterful skills and results. Our old Certified Mastery Coach designation will be phased out by December, when we drop the IAC license, but coaches who are currently working on it will be able to achieve it by then.

What excited me about the old proficiency-level certification is that it inspired coaches to reach their full potential, rather than settle for what they previously thought was possible.

That's what coaching is all about, right? Helping clients be, do and have much more? Why not a certification process that does that for coaches? That's my intention for our 2 new levels of certification.

As for IAC Certification, I believe our student/coaches will continue to pass it at a reletively high rate even after we stop teaching the IAC Masteries. At least if they apply for it. 


Applications for the two new SCM Coach Certifications will be available in September. In the meantime, if you're curious, you can see the requirements for our new certifications here.

Certified Coach

 

If you'd like to be kept updated about upcoming opportunities to get certified by us, go here. And scroll down to the right to fill out a short form.


Why We're Dropping Our IAC Coaching Masteries(tm) License


IAC Coaching MasteriesAs you may have noticed with our Free Coach Training announcement, and our Manifesto, School of Coaching Mastery is shaking things up a bit.

One more change that we're making is that from now on, our regular students, once they're certified by us, will be licensedat no extra charge, to teach our coaching curriculum to whomever they want.

Why are we doing this? It's part of our mission to spread the value of quality coaching and coach training. We believe the days of huge coach training schools are coming to an end. In the future, people will seek out specialty coach training from coaches they admire, or they will be trained via universities or employers. Our Certified Coaches will be among those teaching coaching.

Plus, I won't be training coaches forever. I have other projects that I'd love to have more time for. I see my students picking up where I leave off to continue expanding the quality and value of coaching worldwide.

Are we licensing all our materials to our Certified Coaches? Pretty much, yes. However, we can't relicense the IAC Coaching Masteries(tm), so we are going to remove specific mentions of them from our teaching materials and will not renew that license when it comes due in December 2010. As you may know, we have philosophical differences with the IAC over the license, itself, anyway.

I had a school-wide conversation with my students before we launched the Free Coach Training Program and they feel fine about this change. Not all of them are interested in IAC Certification and dropping our license won't hurt those who do want it. We expect to continue to be a leader in prepping coaches who go on to become IAC Certified, even without the license.

This means that many of our Certified Coach Training Program modules will not be available after December 2010. If you've been thinking you want to work with us to become an IAC Certified Coach, you need to do it now. We have both recorded and live courses that specifically prep for IAC Certification. Watch for announcements about what's available.

I also will be doing just one more Certification Bootcamp weekend this Fall. If you missed the one we did in June, be sure to join this last one. It's for advanced coaches who are ready to step up and get certified, now.

Oh and speaking of certifications, we're adding an optional Certified Coach Trainer program to our Full Coach Training Program. It'll be just one path that will propel our 'graduate level' coaches toward leadership in the coach training profession. But whether they choose to take the CCT program, they will still receive the no-cost license to teach when they become certified by us. More on that later.

By the way, given that we're adding so much value to our coach training, we've decided to change the name to the Ultimate Coach Training Program. ;-)


Why Coach Training Should Be Free


Free Coach Training Manifesto Logo

I never thought I'd say this, but it's time: Time for coach training to be free.

Why? Because people need coaching. It changes lives and that's why it has become one of the most marketable and employable skills of the 21st Century.

But many of the people who want to coach are unemployed and broke, so a new cottage industry has emerged: selling fake coaching credentials for a few hundred dollars, instead of the few thousand that coach training usually costs. Sometimes a tiny amount of training goes with the diploma, certification, or degree, but mostly they're just rubber stamps.

Fake credentials hurt the clients who hire the coaches and they hurt coaches who are naive enough to buy them. They also hurt the reputation of coaching. 

It's time for real coach training to be free. So coaching schools can go back to competing on merit, instead of price and the coaching world can get back to quality, evolution, growth and potential.

Today, School of Coaching Mastery starts offering our Free Coach Training Program. It's our answer to the epidemic of bogus training.

Over the coming weeks, we'll add more courses. We'll also give an exam for those who want to take it and the graduates will receive a free Coaching Certificate. Now anyone who is curious can have genuine coach training. There's no reason to buy bogus credentials.

If you want to know more, read our 'Free Coach Training Manifesto' here.

If you like this idea, please use the social sharing buttons above to help us spread the word.

Get free coach training here

If you want free coach training, no strings attached, go here.

What do you think? Do you like this idea? Are we crazy? Are you curious about the details? Comment below:


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