Coaching Blog

Become a Coach: Ten Ways to Succeed Quickly

Posted by Julia Stewart

Want to become a successful coach? Make sure your coach training includes everything you need...

Success at becoming a coach depends on your learning style and how committed you are to the process. For best results, combine at least several of the methods listed below.

1. Listen to coaching classes. Passive attendance in coaching classes is probably the most common method that people use to learn to coach and it can work - eventually. Problem is, you’re not really learning coaching, you’re just learning about coaching. (Big distinction.) School of Coaching Mastery has many classes you can listen to and we encourage you to do far more than that, as well. Read on…

2. Listen to masterful coaching demonstrations. Here, you’re getting much closer to learning to coach. You’re hearing what works. (However, sometimes hearing what doesn’t work is even more enlightening and actually practicing coaching is better still!) All our coaching skills classes include coaching demonstrations from some of the top instructors in the field.

3. Practice coaching other coaches. This is a fantastic way to learn, because it strengthens your coaching muscles and gives you a safe space to make mistakes. (To get full value, though, you need to be willing to screw up in front of your friends! ;-) SCM coaching skills Modules always include practice periods where everyone gets a chance to use what they just learned and we encourage you to practice outside classes and give you tools for finding practice partners, a.k.a. “coaching buddies”, easily. Join the SCHOOL OF COACHING MASTERY ON FACEBOOK to find coaching buddies now.

4. Get expert verbal feedback on your coaching. This is one of the best ways to learn. Get immediate feedback from an expert. Some coaches are afraid to experience this, but when done well, it’s inspiring, not painful. You learn what works, what doesn’t, why you got stuck, why you succeeded, and/or why the client resisted and how to do it even better next time. Great stuff! (Why struggle along, not knowing if you’re doing it right?) At SCM you’ll get frequent feedback on your coaching from your instructors in class and private email feedback after class. Without it, learning coaching skills can feel like target practice in a dark room! Click the link for upcoming coaching classes where you can get feedback are here.

5. Listen to recordings of yourself coaching. This is priceless! You’ll be surprised what you hear and what you learn. (Former President of the IAC, Natalie Tucker Miller, MMC, says she still records her coaching sessions for her own learning.) Your SCM classes are all recorded and you’ll receive those recordings by email within 24 hours, so you can hear everything you may have missed.

6. Read expert written notes about your coaching. This is even more powerful when you follow up verbal feedback with reading written notes and listening to the recording of your coaching session. Big “Aha’s” happen here. (As one coach put it, “Now I’m not flying blind, anymore!”) You’ll get frequent written feedback on your coaching if you take our Coaching Groundwork Advanced or Master Coach Training series. We don’t know of another coaching school that does this for its students. Check out upcoming Coaching Groundwork Advanced and  Master Coach Training modules.

7. Listen to your peers coach and take detailed notes. This uses your brain in a whole different way. When you write down what you’re hearing, you’re imprinting what you’re learning. SCM classes use ICF and IAC scorecards to speed up your learning this way and you can use these scorecards to score yourself when you listen to recordings of your own coaching, too.

8. Give verbal feedback to your peers about their coaching. When you articulate specific feedback about what you heard (Not just “It was nice”), you take a stand for what you know and you find out quickly if you’re on the right track. You’ll learn how to deliver excellent feedback in our Masteries Classes. Learning to do this, while being in service to your colleagues' learning, is fun!

9. Meet in study groups with your peers. No “experts” allowed! Without the presence of a teacher or any other “expert”, coaches start to step up and take ownership of what they know. Often, this is a crucial final step to becoming masterful. (Peer-to-peer learning is powerful!) That’s why SCM has ongoing study groups, hosted by coach/students, like you, meeting every month and they’re free. Go here to find out more: Coaching Study Groups
10. Coaching real clients. (What a concept! ;-). This obviously is what you’re preparing for. Coach real people in real situations. Develop ongoing relationships with clients, because that relationship is about a lot more than one coaching session. If you can get feedback from your clients, that’s a hundred times better. This is one of the many reasons why the Coach 100 Revolution has been so successful. Coaches get written feedback from everyone they coach and find out what works from the client’s perspective. The Coach 100 Revolution is included in the SCM Full Coach Training program.

School of Coaching Mastery is the only coaching school that incorporates all of these methods into our coach training programs and that’s why our coaches learn so much, so fast. To get on the fast track to masterful coaching, join us here.

To talk to a real person and ask questions you may have about the school, call 877-244-2780
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Copyright, Julia Stewart, 2007 - 2015
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Topics: coach training, School of Coaching Mastery, become a coach, coaching success, ICF, certified life coach, Julia Stewart, IAC, certified coach, Coaching Study Groups

School of Coaching Mastery First in the World to Get IAC License

Posted by Julia Stewart

IAC Certified Coach



Last night, Angela Spaxman, IAC President, emailed me that the license for the new IAC Coaching Masteries was finally ready. After a few glitches, I succeeded to buying a license for School of Coaching Mastery and our parent company, Julia Stewart Coaching & Training LLC.


I think we are the first!! Good thing! We've been teaching them for over a year and a half!

SCM students probably won't notice any difference, since we've been operating with a verbal agreement all along, but it's nice to have bragging rights!

Personally, I'd like to see more hoops for schools and mentors to leap through in order to become IAC licensees. As it stands, it's a lot easier to buy a license than to become an IAC Certified Coach. That could lead to a lot of disappointed coaches who may study with folks who are clueless about what it takes to pass this tough certification.

Then again, maybe I'm just being self-serving since all of our instructors, mentors and advisors are IAC Certified Coaches, some are founding members of the IAC and some contributed to the establishment of this certification and are or have been Certifiers for the IAC. Collectively, we've taught, mentored or certified most of the current IAC Certified Coaches.

Maybe I just want to crow a little!

Topics: coach training, School of Coaching Mastery, become a coach, Coach Certification, Become a Certified Coach, How to Become a Certified Coach, Julia Stewart, IAC, certified coach

Is Time Running Out For You to Become a Certified Coach?

Posted by Julia Stewart

Certified CoachToday I got a call from a coach I knew years ago.


He was trying to access the IAC website to finish their online certification test on the old Proficiencies before it's taken down on January 1st and wondered if he still had time to get certified.

Yes, there's still time - three days. So, if you haven't gotten certified in the Proficiencies yet, then it's probably time for you to begin studying the Masteries! ;-)

Are the Masteries just the old Proficiencies with different language? No.

I taught Thomas Leonard's Proficiencies for years. They were a big upgrade in coaching technology at the time. Teaching them was priceless learning for me AND now that I'm teaching the new Masteries, I'm quadrupling what I'm learning.

I'm also shocked (and thrilled) to see how fast new coaches are learning mastery, using SCM's unique approach to coach training. When I reflect on the teleclass format we used at the schools I studied at, as well as those I previous taught at, all I can say is "WHAT WERE WE THINKING??"

Of course graduates of those coaching schools got stuck in limbo, neither masterful nor successful, when their primary way to learn coaching was to get on a phone line and listen to somebody else talk about coaching (while students answered their email, cleaned house, or - like me - worked out)!

That's crazy.

You need to be fully engaged in class, using new skills as soon as you learn them and getting precise feedback right away from an expert, so you can step into mastery immediately. Otherwise, you could spend a lifetime in triads and study groups without ever knowing if you're getting it right or not.

I've been preparing coaches for IAC certification since it came into being, because it's based on the one thing clients care about: masterful coaching. And these current newbies are going to coach better than us veterans pretty soon. Exciting - and kinda scary!

Anyhow, if you missed the boat on Proficiency-based certification, don't fret. You can still get certified in the Masteries and if you want to blow the top off your own coaching ability - and make sure you actually get certified this time - then take this opportunity to join SCM's Certified Coach Training Program. 

It's for experienced, trained coaches who intend to be the best at what they do. You'll be challenged, your skills expanded, your confidence solid, your mastery unquestioned. (And we'll pay your certification fee!)

Have questions? Call here: 877-224-2780

Are you a new coach? We have a program for you too!

School of Coaching Mastery

Let's do great work together!

Topics: School of Coaching Mastery, SCM, Thomas Leonard, Become a Certified Coach, IAC, certified coach, Masteries

IAC Coaching Masteries(TM)

Posted by Julia Stewart


As we get ready for the Certification Prep Intensive weekend that is coming up In NYC October 26-28, focus on the IAC Coaching Masteries is increasing, here at the School of Coaching Mastery (SCM).

SCM is the first and only full-service coach training school that prepares coaches for the prestigious IAC Certified Coach designation with the IAC Coaching MasteriesTM.

But that's not all SCM does. We're ready to roll out two new courses this Fall, "New Paradigms for Coaches" gets to the philosophy behind the coaching movement and "Intro to Spiral Dynamics Coaching" reveals the psychology behind people, values, culture and evolution. Great stuff!

Still preparing coaches for IAC Certification, the only certification by an independent not-for-profit organization that is based primarily on the quality of the coach's coaching (The only thing that really matters to coaching clients), is what gives SCM it's underlying structure and inspiration. Nothing is more exciting and humbling than witnessing new coaches blossom into masterful coaches. Masterful coaches are changing the world.

The IAC Coaching MasteriesTM are a higher level of coaching than is being taught almost any where else and what we've discovered, is that even new coaches can learn coaching at this higher level, when properly taught. No more struggling with mediocre skills that are hard to sell to a skeptical public. Coaches can learn what works quite quickly. That's great news for coaches and for the world!

If you're in the NYC area and would like an introduction to the IAC Coaching MasteriesTM, join us October 25th, one day before the Certification Prep Intensive for the one-day Masteries Intro Intensive. Prepare with the most sophisticated coaching model in the world and then spend a 2 1/2 day weekend with Master Instructor Donna Steinhorn, IAC-CC and me (Julia Stewart, IAC-CC, President of the School of Coaching Mastery) to prepare two recordings for submission to the IAC for Certification. You leave this program with two recordings that are ready to pass the rigorous Certification process, or you'll know exactly what you need to work on.

“Anyone who is committed to his or her own greatness should take this course. The profession will be enhanced immeasurably as a result and the way this would affect the world is awe-inspiring!”

- Kristi Arndt, PhD, IAC-CC,

Copyright, Julia Stewart, 2007

Topics: School of Coaching Mastery, Donna Steinhorn, Julia Stewart, In-person coach training, certified coach

This Prevents Coaching Success: Are You Suffering From the Kiss of Death?

Posted by Julia Stewart

death Should you get coach certification or fill your practice, first?

I get asked this question a lot by coaches that I'm mentoring, because these are two of my mentor coach specialties (the other is advanced personal development).

I'm a little mystified by this question. Why does it have to be either/or?

Most coaches aren't independantly wealthy, so getting clients quickly is important to them. On the other hand, they know that getting certified is important, too. Not so much because it's important to clients - most potential clients won't even ask if you're certified. The real reason certification helps coaches be successful is because it helps them get past feeling insecure, like frauds, like people who don't quite know what they're doing, yet.

That's the Kiss of Death for coaches who are trying to sell their coaching services!

So, the stamp of approval that certifcation brings is important to the coach, not the client.

However, coach certification can take years of hard work. How do you survive in the process? Well, fill your coachng practice, of course. But hold on! How do you fill your practice if you're still suffering from the Kiss of Death??

That's why the Coach 100 Program is designed the way that it is. To make it easy to sign on clients, even though you're new to coaching. There's something about being part of a program and having made a commitment to coach 100 people that makes it easy to ask people to help you out by letting you give them complimentary sessions. Each session you give is priceless practice for your coaching skills and your selling skills. Long before you finish coaching 100 people, you'll be excellent at both and getting clients and certifications will be a piece of cake. 

Not only that, but you'll get the Certified Experienced Coach designation, too. With 100 clients under your belt, you'll have strong skills and certification, too. No more Kiss of Death!

Hmm, Kiss of Death or Piece of Cake? That's an easy one.

If you don't know the Coach 100 techniques to invite people to complimentary sessions, take Coach 100 classes #1 through #4. (a.k.a. C100 Module 1)

Find out more about the Coach 100 Business Success Program.

Topics: coaching business, coach training, Coach 100, coaching clients, Coaching 100, coaching success, Coach Certification, certified coach

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