School of Coaching Mastery

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How to Become a Successful Life or Business Coach

Posted by Julia Stewart


How to Become a Life CoachWondering how you can become a successful life or business coach?

There are three main approaches to becoming a successful business or life coach. The first, I call the Entrepreneurial Coach. The second, is the Professional Coach. The last is the Sweet Spot. Let me explain:

1. The Entrepreneurial Coach* usually has a strong business, marketing and sales background and either a juicy niche or a smoking hot specialty. This coach knows how to attract the right clients and how to encourage them to buy. However, if s/he over relies on her business smarts, s/he can get caught on the hamster wheel of constantly having to market and sell, in order to keep his/her coaching roster full.

Why? Unless clients experience fantastic results quickly, or at least maintain their motivation long enough to experience extraordinary results, they tend to drop out of coaching within a few months. That means the entrepreneur coach has to constantly close new sales just to maintain a good income. For most coaches, this is exhausting and unsatisfying.

Worse yet, if clients quit before they're delighted, the entrepreneur won't maximize their number of all-important testimonials, case studies and viral buzz - the stuff that makes for a friction-free marketing and sales engine.

2. The Professional Coach*, on the other hand, has great coaching skills, either from decades of coaching or from a few years of coach-specific training. S/he knows how to elicit amazing results for his/her clients and as a result, clients stay month after month, or buy again and again. However, s/he may know little about effective marketing and sales strategies and as a result, too few clients ever sign up in the first place. That means too few potential clients ever find out about the professional coach, so s/he's constantly searching for that rare client who's willing to pay his/her fees.

Sadly, this coach may have spectacular results to point to, but often fails to share them with potential clients, who increasingly, are looking for 'proof' that their coach really knows what s/he's doing.

* In both cases above, the coach is forced into a situation where s/he needs his/her clients. The entrepreneur always needs new ones. The professional needs to hang onto the ones s/he has. Otherwise, both risk losing their incomes. When you need your clients, your focus is on yourself, instead of on helping them. To reach the coaching sweet spot, your needs must be met, so you can focus all your energy on helping your clients get those awesome results. Otherwise, something's got to give. It's way harder to maintain a sustainable coaching business when you have to focus on your own needs instead of clients' needs.

However, there are some entrepreneur coaches who really are good at coaching and most of their clients are quite happy and loyal. And there are professional coaches who get it when it comes to marketing and sales, so they're not desperate to get and keep clients. These exceptional coaches are moving into the Sweet Spot.

3. The Sweet Spot: This is the coach who has the skill to produce awesome results quickly and to keep producing results for months or even years. That keeps current clients wanting more and paying for it happily. At the same time, this coach has his/her marketing message down cold, has expertise that new people will buy and knows how to communicate and form client relationships (a.k.a. marketing and sales). Of course, those ever important testimonials, case studies and viral buzz come easily to this coach.

When you reach the sweet spot, you aren't desperate to make new sales and you don't cling to your old clients, trying to squeeze out a few more more dollars. You naturally meet your own needs and you can focus all your energy on meeting your clients' needs and helping them get what they want. Happy clients attract more happy clients.

I call this coach The Master. Everything we do at School of Coaching Mastery is designed to move our coaching students into the sweet spot by helping them become masters, faster.

Marketing programs help entrepreneurs communicate and sell to clients, but are useless when it comes to the critical skill of getting coaching results and keeping clients.

And most coaching schools will only get you started on becoming a professional coach - who may never get clients. At SCM, we give away that part of our program for free and focus our real attention on helping our paid members become masters and enjoy that sweet spot, sooner.

Turn your five-figure business into a six-figure coaching business and turn your six-figure business into a seven-figure coaching business: Become a Master Coach.

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Topics: professional coach, become a life coach, become a coach, become a business coach, coaching clients, Become a Master Coach, master coach, coaching skills, coaching niche

Coach Training Financial Aid

Posted by Julia Stewart

How to make money as a life coachOccasionally we get requests for financial aid for coach training.

Yes, we do offer financial aid for coaches who want advanced master coach training at School of Coaching Mastery. We understand that making a career jump into one of the fastest-growing professions of the 21st Century can present financial challenges and we want to make it doable for you.

Here are a few options we have that make comprehensive coach training within reach for anyone, regardless of your financial situation:

 

However, we do not offer scholarships for coach training. Why? There are two main reasons.

I call this the Humane Society Rule. The Humane Society and ASPCA don't give away free puppies and kittens for two reasons:

 

  1. People value something that they pay for more than something that's free. Free puppies and kittens are more likely to be abandoned or abused than those that are paid for. Likewise, people who get free or low-cost coach training, get less value from it than people who invest substantially in it, even when it's the same training. I know this sounds crazy, but like it or not, people show up differently when they make a substantial investment. That difference is the key to their success.
  2. The Humane Society and ASPCA depend on fees to continue doing their great work. So do we. Even though some of our students only take the free program, our paid students keep us in business and get much more support, as well as advanced training from us. Again, it's the difference that makes all the difference.

Here's an example of how this works: One of the most successul coaches that I know paid $10,000 for her coach training when she was a Starbucks barista, making less than $10 per hour. As you can imagine, she had to scramble to get that $10,000 together.

Was it worth it? Today, this coach charges around $600 per hour, changing people's lives, doing something she loves. How much would you be willing to invest to make sixty times as much per hour, by helping people and doing something you love? Could you find an extra $347 per month to do it?

Or maybe you just don't trust the process. Explore this blog and website further to understand how new coaches become successful coaches faster. Some related blog posts are below.

Then again - and this is a big one - maybe you don't trust yourself. If you're someone with a history of half committing, or half trying, or of quitting before you succeed, or worse, waiting for 'proof' that you'll succeed, before you commit; work with a great coach who can help you with that. The payoff will be enormous.

Related posts:

scholarships for coach trainingFind out more about financial aid for coach training here.

Topics: coach training, become a life coach, become a coach, free coach training, become a business coach, Become a Master Coach, coach training program

How Becoming a Coach Can Save Starving Babies

Posted by Julia Stewart

 

 

Even before I saw the above video, I knew I had to do something to help those who are starving in the Horn of Africa.

I gave a donation to UNICEF to benefit starving babies, but it just didn't feel lke enough. Then while I was meditating, I got the message, 'You need to do a fundraiser and raise at least $1000 by teaching coaching.'

I didn't want to do it; I'm busy. But I knew I had to.

So if you're becoming a coach and you want to help others, here's the deal: I'll teach Coaching Groundwork, my signature coach training program, to you and 24 others via live tele-webinar four Monday afternoons in August for ONLY $50USD. It normally sells for $325.

100% of your fee will be donated to UNICEF and you'll get to see the receipt just to make sure. Plus, I'll give you a $50 discount on any other live training this Summer or Fall. So you will truly be helping others while helping yourself.

Don't wait to think about it. As you can see from the video, these kids can't wait another second.

 

Register now for this fundraiser/coach training:

 

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Topics: coach training, become a life coach, become a coach, coach training program, life coach training

Confused About Becoming a Business or Life Coach?

Posted by Julia Stewart

Confused Business or Life Coach

 

Confusion about your business or life coach career could be destroying your chances.

Why? Confused people don’t act.

The longer you tolerate your confusion and/or your inaction the more you destroy what could be.

Here’s the funny part. If you’re not taking action, it’s probably because you’re waiting until you’re sure what to do. That’s backwards.

Having clarity before you act is a comforting ideal, but sometimes you can’t get clarity until you act. As the preacher said, God can’t steer a parked car...

How can you step out of your confusion and into inspired action that leads you to your goals? Ask yourself some questions.

And as soon as you have the answers, take massive action immediately!

You probably won’t have enough clarity to be certain until you start acting. It’s as simple as that.

I wrote seven questions to help folks like you get clarity about their next steps toward becoming business or life coaches.

Those seven questions are on a page that offers the Ultimate Coach Training Membership Program at a special price. There is a time limit on the special price and only six spots are left.

But I’d rather you asked yourself those questions and decided to do something else than join our ultimate training, than stand around like the guy above, scratching your head and wasting your life. Because if you really are meant to be a master coach, millions of people could use your coaching.

Go here to gBecome a Business or Life Coachet 7 questions to banish your confusion about becoming a business or life coach.

And if you’re serious about business or life coaching, take massive action. Join us while you can save!

Topics: Career, become a life coach, become a coach, become a business coach, master coach, clarifying, coach training program, how to become a coach

How to Become a Coach Successfully

Posted by Julia Stewart

become a successful coachToday one of my mentor coaching clients said something brilliant.

She said she realized that she'd been expecting to 'manifest' her successful coaching business with about 20% effort and she needed to go full out for it. That's one of the main reasons some coaches fail. Even if they're doing the right things and even if they aren't doing them the wrong way, often they just plain aren't doing enough

Owning your own business and making money doing what you love has so many benefits, that if it were as easy as getting and keeping a good job, everybody would be doing it. And yet, some coaches plod along doing about as much as they would have at that dead-head corporate job they escaped from and they wonder why they don't have enough clients!

If there's one thing I love about being a coach, it's that I'm passionate about it. That passion drives me forward to be, do and have everything I want by creating value for my clients. It's known as the power of full engagement and making money is just a byproduct.

If you love coaching, tap into that passion and let it drive/pull you forward. Show up fully everywhere you go and have faith that you're creating the life and business that you really want. 

However, if you're just playing it safe, not taking risks, not willing to be vulnerable, waiting until everything is perfect, setting intentions without changing behaviors, or just trying to do enough to get by, you're not ever going to get there.

That reminds me of something a member of our Free Coach Training Program asked me today. Is the Free Coach Training everything you need to start a coaching business? For some people it will be, but others will either want much more or need much more. That's why we have more!

Related posts:

 

Coach Training Program

Check out the Ultimate Coach Training Program Here.

Topics: Coaching, become a life coach, School of Coaching Mastery, become a coach, Coaches, become a business coach, coaching clients, coaching success, coach, how to become a coach

Are Your Thinking About Becoming a Coach?

Posted by Julia Stewart

There are so many great reasons to becom a coach and some that are not so great. One of the best reasons is you simply have the sense that there is so much more to life and you want to share that.

Watch 'More' by Nic Askew. If it resonates with you, you're on the right track.

'MORE' from Nic Askew on Vimeo.

Free Coach Training Program

 


Topics: Coaching, become a life coach, become a coach, free coach training, Coaches, become a business coach

How to Become a Coach Video

Posted by Julia Stewart

Watch the recorded version of our free 'Become a Coach' webinar and learn the keys to building a successful coaching business as quickly as possible.

How to Become a Coach Video

 Become a Coach eBook

Download the free 'Become a Coach!'   eBook

Topics: become a life coach, become a coach, become a business coach, make a living as a coach, becoming a certified coach, what does it take to become a coach, how to become a coach, how long does it take to become a coach

In-Person Coach Training for Only $25

Posted by Julia Stewart

Center for Spiritual LivingAs you may know, School of Coaching Mastery occasionally raises money for charities.

The inspiration for doing this came from the Center for Spiritual Living in St. Louis. I think it's time to raise funds for the Center!

So I'm offering our signature 8-hour coach training program at the Center, Aug. 6 - 27, 7 - 9 PM for a minimum $25 contribution to the Center ($30 at the door) for the whole 8-hour program (or join our Coaching Superheroes by contributing $100). 100% of the proceeds goes to CSL.

It's not for coaches only, although coaching professionals will love brushing up their coaching skills in this fun, live venue.

We're calling it Mastery of Relationships, because the skills you'll learn can transform your relationships (not to mention your life), even if you don't coach professionally.

On the other hand, coaching skills can enhance anything you do, so feel free to bring them into any profession you're in (or would like to be in - they can enhance your job interview skills, as well).

As Jack Welch, legendary General Electric CEO, said: "People who are coaches will be the norm. Other people won't get promoted."

Don't live close enough to St. Louis to attend? You probably know somebody who does, so please pass this post on via email, Twitter, Facebook or LinkedIn (all the links are above).

Want to register for this one-time-only event?

Asterisk

Go here to read more about this live coach training seminar and register for it.

Topics: Coaching, become a life coach, School of Coaching Mastery, become a coach, Coaching Groundwork, Coach Training Programs, In-person coach training

How to Become a Coach

Posted by Julia Stewart

Confident CoachThere's never been a better time to become a business or life coach.

There's also never been a more confusing time to become a coach! It used to be that you could rely on the better coaching schools and professional associations to provide solid information on how to become a coach and that is still true.

But these days, "black hat coaching schools" are buying website addresses that sound like well-known coach training schools and coach certifying organizations and passing themselves off as the the real thing. How do you know who to believe?

Add that to competitive marketing among the hundreds of legitimate coach training schools, plus the lack of universal standards in the coaching profession and the new coach is often confused, at best, and paralyzed with uncertainty, at worst. Confusion and paralysis are the enemies of success!

Get clarity, confidence and the information you need, without all the hype and distractions.

I designed the "How to Become a Coach" mini-course for people who are considering becoming professional business or life coaches and need clarity in order to make the best decision. If that's you, then I invite you to join us. (Don't worry, School of Coaching Mastery isn't a fit for every coach, so I won't twist your arm to become a member.)

This 4-hour "How to Become a Coach" course is free and meets in two 2-hour virtual classes. You'll attend our unique eClass system, which combines the best of teleconference classes with the best of webinar training. You can do everything in our virtual classes that you can do in a live class (except get stuck in traffic on the way).

Get answers to questions like these:

  • How can I start attracting clients quickly?
  • What do I really need to get started as a coach?
  • What can I charge?
  • How soon can I make a living?
  • How do I know what niche or specialty to offer?
  • Do I really need coach training?
  • How long will it take me to become a masterful coach?
  • How do I know which coaching websites are legitimate?
  • Do I need coach certification? Which one?
  • Should I have my own coach?
  • What are my next steps?

You'll leave with clarity, a plan of action, a path and your next steps.

Find out when the next course is and register for How to Become a Coach.

Topics: coach training, become a life coach, become a coach, become a business coach, webinar, becoming a certified coach, coach training schools, coaching schools, how to become a coach

Becoming a Coach: A Simple Way to Choose Your Path

Posted by Julia Stewart

Confused coach

Where should you start when becoming a coach?


The days of simply printing up business cards and calling yourself a coach are over. Large scale surveys of professional coaches show that coaches without coach-specific training and certification are less successful than trained and certified coaches and are more likely to quit the profession within a few years. That can cost you tens of thousands of dollars in lost income, as well as the fun and fulfillment that comes from succeeding as a coach and helping your clients achieve what they really want.


There are hundreds of coaching schools to choose from, some that are excellent and some that are not so excellent, so choosing one can be an overwhelming decision.

I suggest you begin your quest for the perfect coach training school for you by first deciding which coach certification you want.

Why? Because there are fewer coach certifications to choose from and that choice will narrow down your options for coach training, making it easier to decide.

I also suggest you get certified by an independent not-for-profit certifying organization.

Why? A certification in almost any profession that comes from an independent certifying organization that is not-for-profit is usually seen as less-biased and therefore more respected than a certification that comes from the school where you trained. Standards vary between schools. In fact, there are a couple of training programs that claim to train and certify professional coaches in only a few days! Don’t be taken in by that promise.

The two most recognized independent not-for-profit coaching organizations that certify professional coaches are the IAC and the ICF.

We suggest you visit both the IAC and ICF websites to see which one you feel most drawn to. Both organizations have about the same number of subscribers and are well respected, but their certification processes are completely different. You can also view lists of licensed or approved coaching schools on each site. Choose a school that prepares you for the certification of your choice. Simple!

Become a Coach eBook Have More Questions About Becoming a Coach?

Download our free Become a Coach eBook. It contains a free 8-hour coach training program, too!

Copyright, Julia Stewart, 2009

Topics: become a life coach, become a coach, become a business coach, coach training schools

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