School of Coaching Mastery

Coaching Blog

A Free Coach Training Member's Story

Posted by Julia Stewart

Scott Schumacherby Scott Schumacher

About five months ago, I took a courageous step and helped to mediate some long standing and embedded conflict that two of my very dear friends had been struggling to resolve.  After getting them both together during an incredibly heated argument, after about 30 minutes, they were hugging and beginning to unravel some key differences.  I walked out of that situation thinking that I had arrived on Mars, saying to myself, “What just happened?” and “Did I really help them out?”

Then both of these friends, as well as a client of mine, started encouraging me to think about going into coaching.  Shortly after that, I stumbled upon Julia Stewart's Free Coach Training Program and the School of Coaching Mastery.

Since I'm a blogger and a web designer, I naturally decided to blog about my experience taking this free class, just to see what I might learn, and what I might discover along the way.

I had no idea how a 28 hour free training program could so effectively set me on a path to coaching as a profession.  This program was also a huge self-development boost for me, and I discovered so much about myself and ways I could improve my communication with friends, how I “showed up” in the world every day, and that I could almost naturally start affecting others with this change in myself.

Here are some of the highlights of what I learned personally:

  • That feeling “small” was not going to get me anywhere, and that if I really wanted to get what I wanted, I would need to “show up more fully” in the world.
  • That “stories” I create about situations aren't true, and staying in these stories keep me from moving forward
  • That to see great change in others I cared about, all I needed to really do was encourage them and simply BELIEVE in them fully.

In my professional life as a web designer, I began “showing up more fully” by blogging more and encouraging my clients to be more courageous in their marketing.  I started using Twitter more regularly, and I even recorded a fun video (very outside my comfort zone of being on camera).  One of my clients even said to me, “Scott, are you sure that you're really a web designer, or are you a coach?”

I'm sure that the Free Coach Training program is just the beginning of a “Coach Journey” for me.  I'm eager to learn more, but more than that, I'm eager to “step up” and be courageous NOW, and simply begin coaching, and creating more greatness for myself and those I “believe in.”

Thank you, Julia, for opening the door of coaching for me!

Scott Schumacher is an independent web designer and holistic practitioner living in Minneapolis, MN.  You can visit both of his blogs and read about his experiences at www.holisticgeek.com and www.northerndruid.net.

Free Coach Training Want to kick-start your coaching career for free?

Check out the Free Coach Training Program here.

Topics: Coaching, blog, coach training, School of Coaching Mastery, free coach training, Julia Stewart, coach training program

Sage Advice From a Successful New Coach

Posted by Julia Stewart

Gregg SchillingerGregory Schillinger was one of the first coaches to take a chance on School of Coaching Mastery three years ago.

So you can imagine that I was pretty darned pleased when Gregg called me up a few weeks ago and told me he's now making more money than he ever thought possible. This, while building a new coaching business in the middle of the Great Recession!

It's really no surprise, though. Gregg is an enormously talented coach and successful businessman. But then, coaches who are attracted to the word, mastery, tend to be a cut above. Hence our name, School of Coaching Mastery.

To paraphrase Gregg, it's the ones who 'get it' that you want to attract, because they get the most value.

I invite you to listen to my entire interview with Gregg, below (worth listening to the full 24 min.), because his experience can help you succeed beyond your expectations, too, but here's an outtake that is pure gold:

'If I had a plan that said I want to make this amount, I wouldn't have. And much to my wife's surprise, and now I think she's come around to think that it's good to have a plan, but best to be able to adapt for reality, because you never know who you're going to meet on the street, or in a conversation, or through a contact and that's where the plan really starts to take place. You know, it's a fluid thing.

I'm doing very well, I must say. Better than I ever have or thought I would. But in the end of the day, why not? Why shouldn't I do well and why shouldn't anybody do well? I think forcing the expectation would have done me no good.

Accept what I have now and having faith that it would all work out is how. That's my plan. That's it in a nutshell.'

Gregg's a business coach who specializes in helping new restaurant owners succeed. His website is: CoachingRestaurants.com

Unfortunately, the audio player isn't working on this page, but you can listen to this audio here.

Are you also a coach or coach-to-be who's attracted to mastery and an 'early adopter'? You may be a perfect fit for our new Ultimate Coach Training Pilot Membership Program, which can save you a bundle. You can't read about it on our site, but you can attend a free class this week to learn about it. There are just seven spots open in this program.

 

take the free coaching class

Sign up for an invitation to a free call with Julia Stewart on how to become a Pilot Program Member of the Ultimate Coach Training Program.

Topics: business coach, coaching business, School of Coaching Mastery, become a business coach, coach, what does it take to become a coach, coach training program, business plan

Why We're Licensing Our Curriculum for Free to Our Certified Coaches

Posted by Julia Stewart

Certified CoachSchool of Coaching Mastery has been making lots of upgrades to its programs and this is one more in a series of blog posts so coaches know what we're all about going forward.

We started by announcing the Free Coach Training Program, then we announced why we aren't renewing our IAC License and that we're changing our coach certification.

Part of the whole package of change involves our 'ultimate' students and how they fit into the overall coaching picture. The focus here has always been on training the coach who is destined to become a coaching leader. It's a whole different process than training to just be 'good enough' to coach. 

That might sound a little snooty if you don't know us. Actually, great coaches are simultaneously both confident and pretty  humble.

Anyhow, the point isn't to be 'great' or 'masterful' or 'certified'. The whole point is for every coach and every coaching client to have the life and career they really want. A less idealistic way to say this is we help coaches build coaching businesses that aren't crappy. ;-)

Let's face it, traditionally coaching schools have done a lousy job of preparing new coaches for success in the coaching business. In my own research, I've found that 80% of coaches wish they were more successful. While dissatisfaction is a universal human condition, I think coaches who are prepared best, fare best. And I think coaching schools can prepare coaches better.

Mastering yourself, your skills and your business are the steps that breed coaching success. Then there is what you actually do with all of that mastery.

But I digress...

So why are we giving a license to teach our curriculum to our paid students who become certified by us?

  1. The market has been flooded with coaching schools in the past few years. Some of them are a bit dubious. By empowering Certified Coaches to go out and teach quality coach training to whomever they want, we hope to discourage those who are in it merely for profit. 
  2. Coaching skills aren't just for professional coaches, anymore. Everyone from parents to corporate CEO's are coaching their people and getting great results. Coaches who can teach coaching skills are in high demand.
  3. The days of big for-profit coach training schools are numbered. In the future, coach training will be highly niched or offered by universities and employers. Our Certified Coaches will be among those teaching it.
  4. I won't be teaching forever. I'm looking forward to my students picking up the coaching mantle and taking it places I've never dreamed of.

So there you have it. In addition to good coach training, our students are getting a free license to teach our curriculum, once they pass our certification. Those who need it and want it will also get the Certified Coach Trainer program, which we believe is the first of its kind in the world. And it's no extra cost for our 'ultimate' students.

Oh, by the way, we're also working out a way for coaches to join the Ultimate Coach Training Program without paying us thousands of dollars upfront or going into debt. And no, I'm not talking about 'work-study'.

Stay tuned for more announcements!

Topics: School of Coaching Mastery, coaching clients, certified coaches, certified life coach, certified business coach, coach training program, life coach training, certified coach, coach training instructors

Group Coaching Mastery

Posted by Julia Stewart

Group Coaching MasteryGroup coaching is a wonderful way to create more value for clients, while making more money for the coach.

And those are two goals that all great coaches care about, especially with a recession on. With masterful group coaching there's a synergy between the group coaching members that takes each individual experience way beyond what the coach provides. At the same time, each group member pays less than they would if they spent the same amount of time in personal coaching. And their combined fees can add up nicely for the coach. Everybody wins.

For instance, the first time I was ever coached in a group, the coach, wisely, set up a system where in each group member connected with at least one other group member, at least once per week outside the group.

That very first week, I was paired with fellow group member, Michael Port (Yes, the bestselling author of Book Yourself Solid, and former actor who appeared in Season One of Sex in the City). Michael was a new coach back then, like me, but he was already a leader. He asked me what I was working on in the group and I said I needed to get my coaching website up. So he gave me the contact info for a great web master in India that he had used. And just like that! I had my first coaching website up in no time and (almost) no money!

And then there are the friendships and connections that group members make. The very first coaching group that I ever led was for coaches who were working on IAC Coach Certification. Many of those coaches are still close friends, having established themselves as top-level coaches, referring, inviting and recommending each other along the way. Some of them have even held high-level positions with the IAC. They are a force to reckon with!

All this might make group coaching seem like a no-brainer for the coach. However it is really an advanced skill set. Learning to give a client exactly what he or she needs within a personal coaching session can be a challenge. Doing that for several people simultaneously is quite a feat!

And then there are the administrative issues that arise when we work with groups, instead of individuals. Mastering group coaching is advanced business-building too.

Suffice it to say that School of Coaching Mastery couldn't be without a module on Group Coaching Mastery. And so our new Group Coaching Mastery module commences in one week!

And because this is the School of Coaching Mastery, we will explore the masterful skills needed for coaching groups from the perspective of the 9 IAC Coaching Masteries(tm) and how to take them to the next level by expanding them to include an entire group of people.

For instance, Mastery #1, Establishing and maintaining a relationship of trust, is a delicate set of multiple skills that helps to establish an open, safe relationship between the coach and a single coaching client.

How do you establish and maintain an relationship of trust between each the members of a group, as well as with yourself, so that each group member is completely open and trusting enough to fully benefit from the remarkable experience that is coaching?

That's one of the many puzzles that we'll solve together in next month's, Group Coaching Mastery module.

If you'd like to know more about it, go here to the module registration page.

You'll also get Group Coaching Mastery included if you join the Full Coach Training Program.

Topics: Coaching, group coaching, School of Coaching Mastery, coach, Coach Certification, coach training program, IAC, personal coaching

Coaching for Habitat for Humanity

Posted by Julia Stewart

Habitat for HumanityIf you're interested in becoming a coach

...or you just want to add coaching skills to your resume - and you like doing a good deed, then you'll love this:

School of Coaching Mastery is presenting its signature coach training program for new coaches, Coaching Groundwork, for FREE! All you have to do it make an online contribution to Habitat for Humanity by March 30th and email us your receipt. You'll get to attend a special Coaching Groundwork course, live with Julia Stewart, SCM President on four consecutive days, March 30th - April 2nd.

Coaching Groundwork is normally $325. The most common feedback we get from this course is that people can't believe how much they learned in so short a time!

This is a rare opportunity to do something good and get something extremely valuable in return. And something that makes it extra special is that a benefactor will double your contribution to Habitat for Humanity!

To find out more and make your contribution, vist Coaching for Habitat.

Topics: Coaching, coach training, School of Coaching Mastery, become a coach, habitat for humanity, coaching skills, Julia Stewart, coach training program

Coaching Schools: Why Money-back Guarantees Are Bad

Posted by Julia Stewart

Pros & ConsEvery week, I talk to people who want to choose the right coaching school for them...

And of course, money is always an important concern. Recently, the topic of money-back guarantees came up in a couple of conversations.

A few coaching schools offer money-back guarantees and they're a bad deal for several reasons.

For starters, they give new coaches the illusion that they have nothing to lose and boy, is that not true!

Reason 1: The Opportunity Cost is Far Higher Than the Tuition

Months ago, a coach contacted me who was attending a coaching school that I used to teach for, which offered a money-back guarantee when he joined in 2003. After years of taking zillions of classes, he still doesn't  have a coaching business.  Now he realizes he's in the wrong coaching school, wants his money back and thinks SCM may be the answer. He'd been contacting the other school for months to get his money and so far, has just gotten a run around. He told me he'd join SCM as soon as he has his money back. He's still waiting.

Result? Most coaches can put together a professional coaching business within a year or less, with the right support (Yes, even in this economy). And a moderately successful coaching business can easily earn $50,000 per year. (Some coaches earn six figures, some coaches, a lot less.) So if this coach had been coaching full-time since 2004, making $50,000 per year for five years, he'd have made $250,000 by now.

Not only that, he'd be spending his days doing what he loves instead of putting in thousands of hours at a job he can't stand.

So for a "no-risk" investment of a few thousand dollars, he's cost himself hundreds of thousands and years of his life.  

Reason 2: No Risk No Reward 

As I said, I used to teach at the afore-mentioned school. With low tuition and a money-back guarantee, it grew quickly. There were some highly-talented coaching students there - and there were a bunch who probably should never have gone into coaching. With a low entry barrier, many people who had heard you could make big bucks as a coach had joined. Still others had lost their jobs in the last recession and joined that school because they wanted out of the rat race and thought they had nothing to lose. If we make starting a coaching business sound too easy and coach training, no-risk, people join without being sure they really want to become coaches.

Result? Lack of commitment. And unfortunately, lack of commitment usually leads to lack of success. (Ask any successful coach. We're in the business of success.) In addition, the coaches who don't belong are unhappy and their lack of success becomes an energy drain for the whole community. 

Reason 3: The School May Not (Be Able to) Return Your Money

The man who started that school was good for it and he was extraordinarily talented and completely sincere. However, he passed away suddenly of a heart attack, leaving the school to one of his colleagues.  By the time the estate lawyers were finished with it, the school's resources were depleted. And many of the students were unhappy with the change of command. They wanted their money back.

Result? Student requests for refunds went unanswered for months. Some gave up; some took legal action. No fun for anyone. 

Reason 4: You Don't Really Want Your Money Back

Nobody joins a coaching school hoping it won't work out and then they'll have to ask for their money back. What they want is to become a successful coach. If you sincerely want to become a successful coach, look for something better than a money-back guarantee. Look for a school whose students are succeeding. Not just an exceptional few, but the vast majority. That school will require you to put your "butt on the line" as my coach would say. They won't accept just anybody with a credit card. They'll check you out, to make sure you're serious about coaching, even while you're checking them. And they will guarantee value: Effective class material, the best instructors, a proven path to success.

Result? You get what you really want: A successful career as a coach. 

Reason 5: Getting what you pay for is way better than getting your money back. 

You want to get it right the first time, don't you? So, look for a school that guarantees the value you really want. That's a Value-Back Guarantee. 

You've probably guessed that SCM doesn't offer a money-back guarantee. But we do have a Value-Back Guarantee. What does that mean? If you put your own butt on the line by taking advantage of all the resources we provide and do your best to follow our instructions - and it doesn't  work out for you (Ex: You don't pass certification or you can't find clients) we won't offer you a refund, we'll bust OUR butts to give you what's missing (like, individual attention, new course material), because our job's not done until until you have everything you need to be successful. 

Our coaching students are building successful businesses. And not after years and years of stuggling. They're building coaching success in their very first year - even in this recession! 

 

Copyright, Julia Stewart, 2009 

Topics: coaching business, coaching school, become a coach, free coach training, coaching success, SCM, coaching schools, get certified, coach training program, six-figure coaches, money-back guarantee

Coach 100 at SCM

Posted by Julia Stewart

SCM Ad Hoc Advisors are asking that our Full Coach Training Program offer business, marketing & sales training for new coaches. This is a huge piece in becoming a successful coach (unless you are an in-house or affiliate coach). That's why the Coach 100 Business Success Program will be included in the FullCoach Training Program.

Coach 100 absolutely works. I just spoke to a new member who tells me that she's signed on seven new clients in the past month with it and that's not an uncommon story, BUT I plan to stick to what I know best with SCM and that's training great coaches and helping them achieve IAC Certification.

That's why I'm partnering with the top business, sales and marketing coaches to bring SCM the best training from the masters. SCM coaches have an opportunity to master the best coaching skills and develop the best business practices, because until they're making a living at it, coaching is just a hobby. Stay tuned for some exciting announcements!


Topics: Coach 100, SCM, sales and marketing coaches, sales training for new coaches, coach training program

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