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5 Reasons Life and Business Coaches Need Inbound Marketing

Posted by Julia Stewart

Inbound Marketing for coachesIf you are a coach because you enjoy helping people, the last thing you want to do is bombard them with marketing hype.

And yet, most marketing programs do just that. Here's one that doesn't and it won't cost you a cent, because it's free on this site.

We use it and we love it. Maybe you will too. But don't take our word for it. Use it because it's right for your business.

5 Reasons why inbound marketing is right for your business:

1. Inbound Marketing is based on relationship building and mutual respect. This is the foundation of any effective coaching relationship and you simply can't have it if your marketing is based on annoying or manipulating people. So if you've been put off by marketing up until now, your intuition has been steering your right!

2. Inbound Marketing is all about listening first. As an advanced communicator, you know that listening is the first step in any transformational conversation. How can your attract your ideal clients if you're not listening to them first?

3. Inbound Marketing is not about you. Great coaching is always all about the client, so how can you market your coaching if you make it all about you? Learn to attract clients by making it all about them from the very beginning.

4. Inbound Marketing leverages your natural generosity. Great coaches are creative and love to give. If that's you, then inbound marketing is the perfect way to leverage your creativity and generosity. What could be more fun?

5. Inbound Marketing works. Don't let any 'marketing maven' tell you that you have to do things that make you cringe in order to be successful. Inbound marketing works better than traditional marketing, because your clients hate be treated like 'Joe Customer'. They love be treated with respect, generosity and listening. And quite frankly, they love it when you make it all about them!

If you really want to succeed as a coach, use marketing that reflects your own values. For most coaches, that's going to be inbound marketing. I've put together a page for you of some of my favorite inbound marketing tools. Enjoy them all for free!

Inbound Marketing for Coaches

 

Visit the Inbound Marketing Hub here.

Topics: coaching business, coaching clients, Free, Business Coaches, Life Coaches, coach marketing, business

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