An example? Well a nice upbeat article on Life Coaching came out in the March 26, 2006 Sunday New York Times and suddenly, one coach that I know got called by a potential client who read the article and hired him on the spot! And other coaches that I know are also suddenly hearing from more potential clients. One article can have a big rapid ripple effects.
One article can spawn more media mentions. My partner at ACE, Donna Steinhorn, was just called by someone who is looking for coaches to be guests on her radio show. Donna's scouting that for our ACE members.
Can we attribute all of this new interest in coaching to just one article? Well, maybe. Don't underestimate the power of the media to help you create coaching success.
And don't sit on your hands while opportunity knocks. One Coach 100 ECPer went out right away and posted coaching flyers in all the apartment buildings in her neighborhood after the NY Times article appeared. Will she immediately get new clients? Who knows? Sometimes people pull off numbers, carry them in their wallets for a year and then call. I've had that happen lots of times.
That's why you need to be consistently doing things that will bring attention to your business and patiently waiting for those things to pay off AND you need to be prepared to act fast when there's a genuine opportunity - like when a big article or TV spot on coaching comes out in your city.
- What are you doing on a day-to-day basis to bring yourself more clients?
- And what are some creative ways that you can leverage media mentions?
By the way, as coaching becomes a household word, you see more jokes being made about it. Did you see what the Daily Show with Jon Stewart did to us? Don't worry, all media coverage is good coverage. This is just another sign that the mainstream public knows about us. (Jokes about lawyers haven't exactly ruined that profession. Rather, they offer feedback to reputable attorneys about how not to practice law.)
Here's a link to the NY Times article on life coaching
And the link for the Daily Show piece on life coaching
Your challenge: How can you leverage these pieces to create more success for yourself (and your potential new clients)?
More on this subject in Coach 100 class #18, Where Are Your Next Clients Hiding?
If you're not already a member of the Coach 100 and you don't already have a full practice, then you might want to check it out.